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Logo since 2019 |
|
Cogeneration plant |
|
Type | Brand |
---|---|
Industry | Automotive |
Founded | 28 May 1937; 85 years ago |
Founder | German Labour Front |
Headquarters |
Wolfsburg , Germany |
Area served |
Worldwide |
Key people |
Ralf Brandstaetter (CEO, Volkswagen)[1] Thomas Schäfer (CEO, Volkswagen Passenger Cars) |
Revenue | 279,232,000,000 euro (2022) |
Operating income |
22,124,000,000 euro (2022) |
Net income |
15,836,000,000 euro (2022) |
Parent | Volkswagen Group |
Website | volkswagen.com |
Volkswagen (German pronunciation: [ˈfɔlksˌvaːɡn̩] (listen)),[Note 1] abbreviated as VW ([faʊˈveː] (listen)), is a German motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a global brand post-World War II by the British Army Officer Ivan Hirst, it is known for the iconic Beetle and serves as the flagship brand of the Volkswagen Group, the largest automotive manufacturer by worldwide sales in 2016 and 2017.[2] The group’s biggest market is in China, which delivers 40 percent of its sales and profits.[3][4] Its name is derived from the German-language terms Volk and Wagen, translating to «people’s car» when combined.
History[edit]
1932–1940: People’s Car project[edit]
Volkswagen was established in 1937 by the German Labour Front (Deutsche Arbeitsfront) in Berlin.[5] In the early 1930s, cars were a luxury – most Germans could afford nothing more elaborate than a motorcycle and only one German out of 50 owned a car. Seeking a potential new market, some car makers began independent «people’s car» projects – the Mercedes 170H, BMW 3/15, Adler AutoBahn, Steyr 55, and Hanomag 1.3L, among others.
The growing trend was not nascent; Béla Barényi, a pioneering automotive engineer, is credited as already having conceived the basic design during the mid-1920s. Josef Ganz developed the Standard Superior (going as far as advertising it as the «German Volkswagen»). In Germany, the company Hanomag mass-produced the 2/10 PS «Kommissbrot», a small, cheap rear-engined car, from 1925 to 1928.[6] Also, in Czechoslovakia, the Hans Ledwinka designed Tatra T77, a very popular car amongst the German elite, was becoming smaller and more affordable at each revision. Ferdinand Porsche, a well-known designer for high-end vehicles and race cars, had been trying for years to get a manufacturer interested in a small car suitable for a family. He built a car named the «Volksauto» from the ground up in 1933, using many popular ideas and several of his own, putting together a car with an air-cooled rear engine, torsion bar suspension, and a «beetle» shape, the front bonnet rounded for better aerodynamics (necessary as it had a small engine).[7]
VW logo during the 1930s, initials surrounded by a stylised cogwheel and a spinning propeller that looked like a Hakenkreuz (Hooked Cross)[8]
In 1934, with many of the above projects still in development or early stages of production, Adolf Hitler became involved, ordering the production of a basic vehicle capable of transporting two adults and three children at 100 km/h (62 mph). He wanted a car every German family would be able to afford.[7] The «People’s Car» would be available through a savings plan at 990 ℛℳ (US$396 in 1938)—about the price of a small motorcycle (the average income being around 32 ℛℳ a week).[9][10]
It soon became apparent that private industry could not turn out a car for only 990 ℛℳ. Thus, Hitler chose to sponsor an all-new, state-owned factory using Ferdinand Porsche’s design (with some of Hitler’s design suggestions, including an air-cooled engine so nothing could freeze). The intention was that German families could buy the car through a savings scheme («Fünf Mark die Woche musst du sparen, willst du im eigenen Wagen fahren» – «Five Marks a week you must set aside, if in your own car you wish to ride«), which around 336,000 people eventually paid into.[11] However, the project was not commercially viable, and only government support was able to keep it afloat.[12][Note 2] Due to the outbreak of war in 1939, none of the participants in the savings scheme ever received a car. In 1950 a lawsuit was issued that, after 12 years of trial, ultimately provided a credit of 12% off the list price of a new VW base model or 5-times less the value paid into the saving scheme.[13]
Prototypes of the car called the «KdF-Wagen» (German: Kraft durch Freude – «Strength through Joy») appeared from 1938 onwards (the first cars had been produced in Stuttgart). The car already had its distinctive round shape and air-cooled, flat-four, rear-mounted engine. The VW car was just one of many KdF programs, which included things such as tours and outings. The prefix Volks— («People’s») was not just applied to cars, but also to other products in Germany; the «Volksempfänger» radio receiver for instance. On 28 May 1937, Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH («Company for the Preparation of the German Volkswagen Ltd.»), or Gezuvor[14] for short, was established by the Deutsche Arbeitsfront in Berlin. More than a year later, on 16 September 1938, it was renamed to Volkswagenwerk GmbH.[15][16]
Erwin Komenda, the longstanding Auto Union chief designer, part of Ferdinand Porsche’s hand-picked team,[7] developed the car body of the prototype, which was recognisably the Beetle known today. It was one of the first cars designed with the aid of a wind tunnel—a method used for German aircraft design since the early 1920s. The car designs were put through rigorous tests and achieved a record-breaking million miles of testing before being deemed finished.
The construction of the new factory started in May 1938 in the new town of «Stadt des KdF-Wagens» (renamed Wolfsburg after the war), which had been purpose-built for the factory workers.[15] This factory had only produced a handful of cars by the time war started in 1939. None were actually delivered to any holder of the completed saving stamp books, though one Type 1 Cabriolet was presented to Hitler on 20 April 1944 (his 55th birthday).[15]
1939–1944: Wartime production and Nazi concentration camp labour[edit]
War changed production to military vehicles—the Type 82 Kübelwagen («Bucket car») utility vehicle (VW’s most common wartime model), and the amphibious Schwimmwagen—manufactured for German forces. One of the first foreigners to drive a Volkswagen was the American war correspondent Ernie Pyle, who had the use of a captured Volkswagen for a few days after the Allied victory in Tunisia in May 1943.[17] As was common with much of the production in Nazi Germany during the war, slave labour was utilised in the Volkswagen plant, e.g. from Arbeitsdorf concentration camp. The company would admit in 1998 that it used 15,000 slaves during the war effort. German historians estimated that 80% of Volkswagen’s wartime workforce was slave labour.[18] Many of the slaves were reported to have been supplied from the concentration camps upon request from plant managers. A lawsuit was filed in 1998 by survivors for restitution for the forced labour.[19] Volkswagen would set up a voluntary restitution fund.[20]
1945–1948: British military intervention[edit]
Volkswagen industrial plant in Wolfsburg, pictured in 2006
In April 1945, KdF-Stadt and its heavily bombed factory were captured by the United States armed forces and subsequently handed over to the British, within whose occupation zone the town and factory fell. The factory was placed under the control of British Army officer Major Ivan Hirst, REME, a civilian Military Governor with the occupying forces. At first, one plan was to use it for military vehicle maintenance, and possibly dismantle and ship it to Britain. Since it had been used for military production, (though not of KdF-Wagens) and had been in Hirst’s words, a «political animal» rather than a commercial enterprise[citation needed] – technically making it liable for destruction under the terms of the Potsdam Agreement – the equipment could have been salvaged as war reparations.[citation needed] Allied dismantling policy changed in late 1946 to mid-1947, though heavy industry continued to be dismantled until 1951.[citation needed]
One of the factory’s wartime ‘KdF-Wagen’ cars had been taken to the factory for repairs and abandoned there. Hirst had it repainted green and demonstrated it to British Army headquarters. Short of light transport, in September 1945 the British Army was persuaded to place a vital order for 20,000 cars. However, production facilities had been massively disrupted, there was a refugee crisis at and around the factory, and some parts (such as carburettors) were unavailable. Hirst and his German assistant Heinrich Nordhoff (who went on to run the Wolfsburg facility after the military government ended in 1949) helped to stabilise the acute social situation while simultaneously re-establishing production. Hirst, for example, used his engineering experience to arrange the manufacture of carburettors, the original producers being effectively ‘lost’ in the Soviet zone.[21] The first few hundred cars went to personnel from the occupying forces, and to Australia Post. Some British service personnel were allowed to take their Beetles back to the United Kingdom when they were demobilised.[22][better source needed]
In 1986, Hirst said that factory workers were, after many years of Nazi conditioning, initially reluctant to follow his orders; to counter this, he had his military uniform brought back from Britain and wore it in the factory, after which he reported having no problems even though he was no longer a soldier at the time but a civilian member of the military government.[citation needed]
The post-war industrial plans for Germany set out rules that governed which industries Germany was allowed to retain. These rules set German car production at a maximum of 10% of 1936 car production.[23] By 1946, the factory produced 1,000 cars a month even though it was still in disrepair. Owing to roof and window damage, production had to stop when it rained, and the company had to barter new vehicles for steel for production.[24]
The car and its town changed their Second World War-era names to «Volkswagen» and «Wolfsburg» respectively, and production increased. It was still unclear what was to become of the factory. It was offered to representatives from the American, Australian, British, and French motor industries who all rejected it. After an inspection of the plant, Sir William Rootes, head of the British Rootes Group, told Hirst the project would fail within two years, and that the car «…is quite unattractive to the average motorcar buyer, is too ugly and too noisy. If you think you’re going to build cars in this place, you’re a bloody fool, young man.»[25] The official report said: «To build the car commercially would be a completely uneconomic enterprise.»[26]
Ford representatives were equally critical. In March 1948, the British offered the Volkswagen company to Ford, free of charge. Henry Ford II, the son of Edsel Ford, travelled to West Germany for discussions. Heinz Nordhoff was also present, as well as Ernest Breech, chairman of the board for Ford. Henry Ford II looked to Breech for his opinion, and Breech said, «Mr. Ford, I don’t think what we’re being offered here is worth a damn!»[27] Ford passed on the offer, leaving Volkswagen to rebuild itself under Nordhoff’s leadership.[citation needed]
1948–1961: Icon of post-war West Germany[edit]
1949 Volkswagen «split rear window» Sedan
Volkswagen Cabriolet (1953)
An original 1300 Deluxe, circa 1966
In the later 1960s, as the worldwide demand for the Beetle finally began to diminish, a variety of successor designs were proposed and, in most cases, rejected by management.
From 1948, Volkswagen became an important element, symbolically and economically, of West German regeneration.[according to whom?] Heinrich Nordhoff (1899–1968), a former senior manager at Opel who had overseen civilian and military vehicle production in the 1930s and 1940s, was recruited to run the factory in 1948. In 1949, Major Hirst left the company—now re-formed as a trust controlled by the West German government and government of the State of Lower Saxony. The «Beetle» sedan or «peoples’ car» Volkswagen is the Type 1. Apart from the introduction of the Volkswagen Type 2 commercial vehicle (van, pick-up, and camper), and the VW Karmann Ghia sports car, Nordhoff pursued the one-model policy until shortly before his death in 1968.
Volkswagens were first exhibited and sold in the United States in 1949 but sold only two units in America that first year. On entry to the US market, the VW was briefly sold as a Victory Wagon. Volkswagen of America was formed in April 1955 to standardise sales and service in the United States. Production of the Type 1 Volkswagen Beetle increased dramatically over the years, the total reaching one million in 1955.
The UK’s first official Volkswagen importer, Colborne Garages of Ripley, Surrey, started business with importing parts for the models brought home by soldiers returning from Germany.[22]
Canadian Motors, Limited brought in Canada’s first shipment of Volkswagens on 10 July 1952 (shipping order 143075).[citation needed] The order consisted of 12 vehicles, (3) model 11C, a black, green, and sand colour (3) 11GS, a chestnut brown and two azure blue, (2) 24A-M51 in red, (1) 21A in blue, (1) 23A in blue, (1) 22A beige colour, and one ambulance.[citation needed] Volkswagens were seen in Canada for the first time at the Canadian National Exhibition in August 1952 and were accepted enthusiastically. (At least one Type 2 bus from this order still exists, and is currently in France undergoing restoration).[citation needed] The first shipment for Volkswagen Canada reached Toronto in early December 1952. (At least one Type 1 from this first shipment still exists, and was driven on a nationwide tour for Volkswagen Canada’s 60th year of business festivities in 2012).[citation needed]
By 1955, sales warranted the building of the Volkswagen plant on a 32-acre (13 ha) site on Scarborough’s Golden Mile. To this, a 60,000-square-foot (5,600 m2) building with administration, showrooms, service, repairs and parts was built in 1957, with storage for $4,000,000 of parts.[citation needed]
In 1959, VW started production at a plant near São Paulo in Brazil.[28] Volkswagen do Brasil was accused of spying on workers during the time of the military dictatorship in the 1970s and informing police on oppositional activities. In 1976, mass arrests occurred and some VW employees were tortured. In 1979, Brazilian VW workers travelled to Wolfsburg to inform the CEO in person. In 2015, activists and former VW employees in Brazil spoke out in public accused the company’s silence about the persecution of its workers. In fall 2016, VW commissioned an expert review of the situation due end of 2017.[29]
On 22 August 1960, Volkswagenwerk GmbH was renamed to Volkswagenwerk AG. Sales soared throughout the 1960s, peaking at the end of the decade thanks in part to the famous advertising campaigns by New York advertising agency Doyle, Dane Bernbach.[citation needed] Led by art director Helmut Krone, and copywriters Julian Koenig and Bob Levinson, Volkswagen advertisements became[when?] as popular as the car, using crisp layouts and witty copy to lure the younger, sophisticated consumers with whom the car became associated.[citation needed] Even though it was almost universally known as the Beetle (or the Bug), it was never officially labelled as such by the manufacturer, instead referred to as the Type 1.[30]
Although the car was becoming outdated, during the 1960s and early 1970s, American exports, innovative advertising, and a growing reputation for reliability helped production figures surpass the levels of the previous record-holder, the Ford Model T. On 17 February 1972, the 15,007,034th Beetle was sold. Volkswagen could now claim the world production record for the most-produced, single make of car in history. By 1973, total production was over 16 million.
To commemorate its passing the Ford Model T’s record sales mark and its victories in the Baja 1000 Mexican races from 1967 to 1971, Volkswagen produced its first limited-edition Beetle. It was marketed as the «Baja Champion SE»[31] in the United States and the «Marathon» Superbeetle in the rest of the world. It featured unique «Marathon Blau» metallic blue paint, steel-pressed 10-spoke 15-inch (38 cm) magnesium-alloy wheels, a commemorative metal plate mounted on the glovebox and a certificate of authenticity presented to the original purchaser. Dealer-installed options for this limited-edition Superbeetle included the following: white stripes running the length of the rocker-panel, a special shifter knob, bumper overriders, tapered exhaust tips, fake walnut inserts in the dashboard (behind the steering wheel and the glovebox cover) as well as Bosch fog lights mounted on the front bumper.[citation needed]
1961–1973: Beetle to Golf[edit]
The 1961 Type 1 Beetle had a 36 hp 1200cc four cylinder air-cooled flat-four opposed OHV engine made of aluminium alloy block and heads. By 1966, the Type 1 came with a 1300cc engine. By 1967 the Type 1 had a 1500cc engine, and 1600cc in 1970. The air-cooled engine lost favour in the United States market with the advent of unleaded petrol and smog controls. These air-cooled engines were commonly tuned to be fuel-rich in order to control engine over-heating, and this led to excessive carbon monoxide emissions. VW production equipment was eventually moved to Mexico where vehicle emissions were not regulated. Beetles were popular on the US West Coast where the limited-capacity cabin heating was less inconvenient. Beetles were popularised on the US West Coast as beach buggies and dune buggies.
VW expanded its product line in 1961 with the introduction of four Type 3 models (Karmann Ghia, Notchback, Fastback, and Variant) based on the new Type 3 mechanical underpinnings. The name ‘Squareback’ was used in the United States for the Variant.
In 1969 the larger Type 4 (411 and 412) models were introduced. These differed substantially from previous vehicles, with the notable introduction of monocoque/unibody construction, the option of a fully automatic transmission, electronic fuel injection, and a sturdier powerplant.
In 1964, Volkswagen acquired Auto Union, and in 1969, NSU Motorenwerke AG (NSU). The former company owned the historic Audi brand, which had disappeared after the Second World War. VW ultimately merged Auto Union and NSU to create the modern Audi company, and would go on to develop it as its luxury vehicle marque. The purchase of Auto Union and NSU was a pivotal point in Volkswagen’s history, as both companies yielded the technological expertise that proved necessary for VW to survive when demand for its air-cooled models went into decline.
Volkswagen added a «Super Beetle»[32] (the Type 131) to its lineup in 1971. The Type 131 differed from the standard Beetle in its use of a MacPherson strut front suspension instead of the usual torsion bars. The Super Beetle featured a new hooded, padded dash and curved windshield (from 1973 model year on up). Rack and pinion steering replaced recirculating ball steering gears in the model year 1975 and up. The front of the car was stretched 2 inches (51 mm) to allow the spare tire to lie flat, and the combination of these two features increased the usable front luggage space.
In 1973, Volkswagen introduced the military-themed Type 181, or «Trekker» in Europe, «Thing» in America, recalling the wartime Type 82. The military version was produced for the NATO-era German Army during the Cold War years of 1970 to 1979. The US Thing version only sold for two years, 1973 and 1974.
1970 VW Squareback (Type III)
By late 1972, Volkswagen had decided to cancel the nearly finished typ 266, a project for a mid-engined car to replace the Beetle, and to focus on front-wheel-drive, water-cooled cars. Rudolf Leiding, recently made head of Volkswagen, cited noise, heat, and servicing problems with the mid-engine layout, as well as the difficulty of making it a station wagon.[33]
Volkswagen was in serious trouble by 1973.[34] The Type 3 and Type 4 models had sold in much smaller numbers than the Beetle and the NSU-based K70 also failed to sell. Beetle sales had started to decline rapidly in European and North American markets. The company knew that Beetle production had to end, but faced a conundrum of how to replace it. VW’s ownership of Audi/Auto Union proved beneficial. Its expertise in front-wheel drive, and water-cooled engines would help Volkswagen produce a credible Beetle successor. Audi influences paved the way for this new generation of Volkswagens: the Passat, Scirocco, Golf, and Polo.
First in the series was the Volkswagen Passat (Dasher in the US), introduced in 1973, a fastback version of the Audi 80, using many identical body and mechanical parts. Estate/wagon versions were available in many markets. In Europe, the estate/wagon version dominated market share for many years.
In spring 1974, the Scirocco followed. The coupe was designed by Giorgetto Giugiaro. Based on the platform of the not yet released Golf, it was built at Karmann due to capacity constraints at Volkswagen.
The pivotal model emerged as the Volkswagen Golf in 1974, marketed in the United States and Canada as the Rabbit for the 1st generation (1975–1985) and 5th generation (2006–2009). Its angular styling was designed by the Italian Giorgetto Giugiaro. Its design followed trends for small family cars set by the 1959 Mini – the Golf had a transversely mounted, water-cooled engine in the front, driving the front wheels, and had a hatchback, a format that has dominated the market segment ever since. Beetle production at Wolfsburg ended upon the Golf’s introduction. It continued in smaller numbers at other German factories (Hanover and Emden) until 1978, but mainstream production shifted to Brazil and Mexico.
In 1975, the Volkswagen Polo followed. It was a re-badged Audi 50, which was soon discontinued in 1978. The Polo became the base of the Volkswagen Derby, which was introduced in 1977. The Derby was for all intents and purposes a three-box design of the Polo. After a second model generation, the Derby was discontinued in 1985, although the body style lived on in the form of the Polo classic/Polo saloon until 1991.
Passat, Scirocco, Golf, and Polo shared many character-defining features, as well as parts and engines. They built the basis for Volkswagen’s turn-around.
1974–1990: Product line expansion[edit]
While Volkswagen’s range of cars soon became similar to that of other large European car makers, the Golf has been the mainstay of the Volkswagen line-up since its introduction, and the mechanical basis for several other cars of the company. There have been eight generations of the Volkswagen Golf, the first of which was produced from the summer of 1974 until the autumn of 1983 (sold as the Rabbit in the United States and Canada and as the Caribe in Latin America). Its chassis also spawned the Volkswagen Scirocco sport coupe, Volkswagen Jetta saloon/sedan, Volkswagen Golf Cabriolet convertible, and Volkswagen Caddy pick-up. North American production of the Rabbit commenced at the Volkswagen Westmoreland Assembly Plant near New Stanton, Pennsylvania in 1978. It would be produced in the United States as the Rabbit until the spring of 1984.[citation needed] The second-generation Golf hatchback/Jetta sedan ran from October 1983 until the autumn of 1991, and a North American version produced at Westmoreland Assembly went on sale at the start of the 1985 model year. The production numbers of the first-generation Golf has continued to grow annually in South Africa as the Citi Golf, with only minor modifications to the interior, engine and chassis, using tooling relocated from the New Stanton, Pennsylvania plant when that site began to build the Second Generation car.[citation needed]
In the 1980s, Volkswagen’s sales in the United States and Canada fell dramatically, despite the success of models like the Golf elsewhere. Sales in the United States were 293,595 in 1980, but by 1984 they were down to 177,709.[35] The introduction of the second-generation Golf, GTI and Jetta models helped Volkswagen briefly in North America. Motor Trend named the GTI its Car of the Year for 1985, and Volkswagen rose in the J.D. Power buyer satisfaction ratings to eighth place in 1985, up from 22nd a year earlier.[36] VW’s American sales broke 200,000 in 1985 and 1986 before resuming the downward trend from earlier in the decade. Chairman Carl Hahn decided to expand the company elsewhere (mostly in developing countries), and the New Stanton, Pennsylvania factory closed on 14 July 1988.[37] Meanwhile, four years after signing a cooperation agreement with the Spanish car maker SEAT in 1982, Hahn expanded the company by purchasing a majority share of SEAT up to 75% by the end of 1986, which VW bought outright in 1990.[38] On 4 July 1985, Volkswagenwerk AG was renamed to Volkswagen AG.
Volkswagen entered the supermini market in 1975 with the Volkswagen Polo, a stylish and spacious three-door hatchback designed by Bertone. It was a strong seller in West Germany and most of the rest of Western Europe, being one of the first foreign small cars to prove popular in Britain. It had started out in 1974 as the Audi 50, which was only available in certain markets and was less popular. The Polo entered a market sector already being dominated by the Fiat 127 and Renault 5, and which before long would also include the Austin Metro and Ford Fiesta.[citation needed]
In 1981, the second-generation Polo launched as a hatchback (resembling a small estate car). In 1983 the range was expanded, with the introduction of a Coupe (similar to a conventional hatchback), and the Classic (a 2-door saloon).[39] The Polo’s practicality, despite the lack of a five-door version, helped ensure even stronger sales than its predecessor. It continued to sell well after a makeover in 1990, finally being replaced by an all-new version in 1994.[40] Also arriving in 1981 were the second generation of the larger Passat and a second generation of the Volkswagen Scirocco coupe.
In 1983 the MK2 Golf was launched. At the beginning of 1988, the third generation Passat was the next major car launch and Volkswagen did not produce a hatchback version of this Passat, despite the rising popularity of the hatchback body style throughout Europe.[citation needed] Just after launching the B3 Passat, Volkswagen launched the Corrado, analogous to the Scirocco, although the Scirocco remained in production until 1992; a third generation of Scirocco was in production 2008–17.[41]
1991–1999[edit]
Volkswagen Golf, in North American form
In 1991, Volkswagen launched the third-generation Golf, which was European Car of the Year for 1992. The Golf Mk3 and Jetta Mk3 arrived in North America in 1993. The sedan version of the Golf was badged Vento in Europe but remained Jetta in the United States. The Scirocco and the later Corrado were both Golf-based coupés.
In 1994, Volkswagen unveiled the J Mays-designed Concept One, a «retro»-themed concept car with a resemblance to the original Beetle, based on the platform of the Polo. Due to a positive response to the concept, a production version was developed as the New Beetle, based on the Golf’s larger platform.[42]
In 1995 the Sharan was launched in Europe, the result of a joint venture with Ford, which also resulted in the Ford Galaxy and SEAT Alhambra.[43]
The company’s evolution of its model range was continued with the Golf Mk4, introduced at the end of 1997 (North America in 1999), its chassis spawned a host of other cars within the Volkswagen Group; the Volkswagen Bora (the sedan known as the Jetta in the United States), SEAT Toledo, SEAT León, Audi A3, Audi TT, and Škoda Octavia. Other main models during the decade include the Polo, a smaller car than the Golf, and the larger Passat for the segment above the Golf.
In 1998 the company launched the new Lupo city car. In 1999 they announced the first «3-litre» car, a lightweight version of the Lupo that could travel 100 km with only 3-liters of diesel—making it the world’s most fuel efficient car at the time.[44]
2000–2016: Further expansion[edit]
Volkswagen began introducing an array of new models after Bernd Pischetsrieder became Volkswagen Group CEO (responsible for all Group brands) in 2002. The sixth-generation VW Golf was launched in 2008, came runner-up to the Opel/Vauxhall Insignia in the 2009 European Car of the Year, and has spawned several cousins: VW Jetta, VW Scirocco, SEAT León, SEAT Toledo, Škoda Octavia and Audi A3 hatchback ranges, as well as a new mini-MPV, the SEAT Altea. The GTI, a «hot hatch» performance version of the Golf, boasts a 2.0 L Turbocharged Fuel Stratified Injection (FSI) direct injection engine. VW began marketing the Golf under the Rabbit name once again in the US and Canada in 2006.
The sixth-generation Passat and the fifth-generation Jetta both debuted in 2005, and Volkswagen announced plans to expand its lineup further by bringing back the Scirocco by 2008. Other models in Wolfgang Bernhard’s (Volkswagen brand CEO) «product offensive» include the Tiguan mid-sized SUV in 2008 and a Passat Coupé. In November 2006 Bernd Pischetsrieder announced his resignation as Volkswagen Group CEO and was replaced by Audi worldwide CEO Martin Winterkorn at the beginning of 2007.
Volkswagen maintained North American sales of 224,195 in 2005. The momentum continued for fiscal 2006, as Volkswagen’s North American sales for the year were 235,140 vehicles, a 4.9 percent increase over 2005, despite a slump in domestic North American manufacturer’s sales. In conjunction with the introduction of new models, the production location of Volkswagen vehicles also underwent a great change. The 2007 Eos, a hardtop convertible, is produced in a new facility in Portugal. All Golfs/Rabbits and GTIs as of 2006 are manufactured in Wolfsburg, Germany, rather than Puebla, Mexico, where Golfs and GTIs for the North American market were produced from 1989 to 1998, and the Brazilian factory in Curitiba, where Golfs and GTIs were produced from 1999 to 2006 (the Jetta has been primarily manufactured in Mexico since 1989). Volkswagen is also in the process of reconfiguring an automotive assembly plant in Belgium. The new models and investments in manufacturing improvements were immediately noticed by automotive critics. Favourable reviews for Volkswagen’s newest cars include the GTI being named by Consumer Reports as the top sporty car under $25,000, one of Car and Driver magazine’s «10 Best» for 2007, Automobile Magazine’s 2007 Car of the Year, as well as a 2008 Motor Trend comparison ranking the mid-size Passat first in its class.
Volkswagen partnered with Daimler AG and other companies to market the BlueTec clean diesel technology on cars and trucks from Mercedes-Benz, Volkswagen, and other companies and brands. According to the United States Environmental Protection Agency, four of the ten most fuel-efficient vehicles available for sale in the United States are powered by Volkswagen diesel engines.[45] Volkswagen has offered a number of its vehicles with a TDI (Turbocharged Direct Injection) engine, which lends class-leading fuel economy to several models. They were a three-way tie for 8th (TDI Beetle, TDI Golf, TDI Jetta) and ninth, the TDI Jetta Wagon. In addition, all Volkswagen TDI diesel engines produced from 1996 to 2006 can be driven on 100% biodiesel fuel.[citation needed] For the 2007 model year, however, strict US government emissions regulations had forced Volkswagen to drop most diesels from their US engine lineup, but a new lineup of diesel engines (then thought) compatible to US standards returned to the American market starting with Model Year 2009. These post-2009 Clean Diesel engines are limited to running on 5% (B5) biodiesel only to maintain Volkswagen’s warranty. Volkswagen long resisted adding a SUV to its lineup, but relented with the introduction of the Touareg, made in partnership with Porsche, while they worked on the Porsche Cayenne and later the Audi Q7. Though acclaimed as a fine handling vehicle, the Touareg has been a modest seller at best, and it has been criticised by auto reviewers for its absence of a third-row seat, the relatively poor fuel economy, and the high vehicle mass. Volkswagen set plans to add a compact SUV with styling influences from the «Concept A» concept vehicle introduced at the 2006 Geneva Auto Show, and on 20 July 2006, Volkswagen announced that the new vehicle called the Tiguan.
Since the discontinuation of the T4 in 2003 and the decision not to export the T5 to the United States, Volkswagen, coincidentally, lacked a van for its North American lineup. To remedy this, Volkswagen launched the Volkswagen Routan, a badge-engineered Dodge Grand Caravan made for the American and Canadian markets, in 2008.
In September 2006, Volkswagen began offering the City Golf and City Jetta only for the Canadian market. Both models were originally the Mk4 Golf and Jetta but were later replaced with the Brazilian versions of the Golf Mk4 and Bora. Volkswagen’s introduction of such models is seen as a test of the market for a subcompact and, if successful, may be the beginnings of a thriving subcompact market for Volkswagen.
In May 2011, Volkswagen completed Chattanooga Assembly in Chattanooga, Tennessee. The Chattanooga Assembly plant marked VW’s first plant since the plant at New Stanton was closed down. The facility has produced Volkswagen cars and SUVs specifically designed for the North American markets, beginning with the Passat B7 in 2011. The company recently announced plans to expand further by investing $900 million to add floor space to the factory.[46]
The VW XL1 began a limited production run in 2013. The XL1 is a lightweight and fuel-efficient two-person vehicle (only 795 kg).
The Volkswagen Atlas, a large crossover SUV, began production in late 2016, and aimed to help end several years of losses for Volkswagen in the United States, the world’s second-largest auto market.[47][48] On 14 September 2016, Volkswagen announced its partnership with three Israeli cybersecurity experts to create a new company, Cymotive, dedicated to automotive security.[49]
2017–present: Focus on electric vehicles[edit]
In 2017, Volkswagen announced plans to place a considerable focus on electric vehicles (EV), with a goal to, by 2025, launch at least 30 EV models, and have 20 to 25 percent of their total yearly sales volume (2-3 million) consist of EVs.[50] In September, Volkswagen CEO Matthias Müller stated that the company aimed to have electric versions of all of its vehicle models by 2030, at a cost of 20 billion euro, and 50 billion euro on acquisition of batteries.[51] On 6 March 2017 at the Geneva Motor Show Volkswagen presented its prototype for a fully autonomous car, Sedric.[52]
Volkswagen returned to motorsport in 2018 by unveiling its all-electric I.D. R. At the Pikes Peak International Hill Climb, Romain Dumas set an all-time course record of just under eight minutes driving the I.D. R.[53]
In September 2018, Volkswagen announced that it would discontinue production of the Beetle (A5) in 2019.[54] Also in September 2018, Volkswagen announced its $100 million investment in Silicon Valley-based solid-state battery startup QuantumScape, becoming the startup’s largest automotive investor and gaining representation on its board.[55]
In February 2019, Volkswagen announced that it would launch an entry-level Jetta sub-brand in China aimed at young buyers. Three models were announced in July 2019, a sedan and two SUVs,[56] all three of which will be manufactured in China as a part of Volkswagen’s joint-venture with FAW.[57]
In September 2019 at the Frankfurt Motor Show, Volkswagen officially unveiled a refreshed logo (a thinner, two-dimensional version of the previous logo) and new sonic branding, which will accompany the newly launched ID.3 electric vehicle. Volkswagen stated that the ID.3 signified the start of a «new era» of the company.[58]
In September 2019, Volkswagen also announced a program to allow old Beetle models to be converted to run on electric power. The electric motor and battery updates will be done in partnership with German company eClassics.[59] The electric components used for retrofitting will be based upon those found in the e-up! model.
In November 2020, Volkswagen announced that, trying to remain the world’s largest carmaker in the green era, it has increased its investment in electric and self-driving cars to $86 billion over the next five years.[60]
In January 2021, Volkswagen announced that its sales in 2020 dropped by 9.9% in China, 23.4% in western Europe and 17.1% in North America.[61]
In March 2021, Volkswagen announced that it would stop developing new internal combustion engines, although it would keep tweaking existing engines to comply with stricter emission rules.[62][better source needed]
Also, the company announced it was changing the American division’s name to «Voltswagen», with the help of Johannes Leonardo, before revealing the move to be a hoax. In a tweet, the company said, the stunt «got the whole world buzzing.» However, some news sources considered the announcement to be real, including the Associated Press, whose headline about being fooled stated, «Volkswagen caught lying again, this time about changing its name.»[63]
In March 2022, Volkswagen released the ID. Buzz electric minivan.[64]
On May 11, 2022, Volkswagen confirmed the relaunch of its Scout off-road vehicle brand, this time as an EV.[65] Production is set to begin in 2026, and this relaunch will be the first time that VW creates a new brand based solely in the U.S. market.[66]
In July 2022 Volkswagen noted the development of the first of their own Gigafactories.[67] The site, based in Salzgitter in Germany, has been termed Mission SalzGiga. The new business unit is focused on all of Volkswagen’s battery activities «from raw materials and the cell right through to recycling», and is part of a €20 billion investment.[67]
On Sep 2022 Volkswagen introduces the ID. XTREME1 off-road Electric concept Car, an off-road electric SUV. [68]
Operations[edit]
Global sales figures, 2006–2018[69] |
|
---|---|
Year | Sales (in millions) |
2006 | 5.7 |
2007 | 6.2 |
2008 | 6.3 |
2009 | 6.3 |
2010 | 7.3 |
2011 | 8.4 |
2012 | 9.3 |
2013 | 9.7 |
2014 | 10.2 |
2015 | 10.0 |
2016 | 10.3 |
2017 | 10.7[70] |
2018 | 10.8[71] |
2019 | 11.0[72] |
Volkswagen is the founding and namesake member of the Volkswagen Group, a large international corporation in charge of multiple car and truck brands, including Audi, SEAT, Porsche, Lamborghini, Bentley, Bugatti, Scania, MAN, and Škoda. Volkswagen Group’s global headquarters are located in Volkswagen’s historic home of Wolfsburg, Germany.[73][74]
Volkswagen Group, as a unit, is Europe’s largest motor vehicle manufacturer, with over 74,000 employees and over 7700 dealerships.[75] For a long time, Volkswagen has had a market share over 20 percent.[76]
In 2010, Volkswagen posted record sales of 6.29 million vehicles, with its global market share at 11.4%.[77] In 2008, Volkswagen became the third-largest car maker in the world,[78] and, as of 2016, Volkswagen was the second largest manufacturer worldwide.[79] In 2018 the company benefited from trade tariffs and new emission standards, with a record deliveries of 10.8 million vehicles.[80] Volkswagen Group’s core markets include Germany and China.[81]
In July 2019, Volkswagen invested $2.6 billion in Argo AI, a startup focused on developing self-driving vehicles.[82]
International properties[edit]
Volkswagen logo evolution (1937–2019)
Volkswagen has factories in many parts of the world, manufacturing or assembling vehicles for local markets. In addition to plants in Germany, Volkswagen has manufacturing or assembly facilities in Mexico, the United States, Slovakia, China, India, Russia, Malaysia, Brazil, Argentina, Portugal, Spain, Poland, the Czech Republic, Bosnia and Herzegovina, Kenya and South Africa. In 2011, Volkswagen was named in the top 25 largest companies in the world by the Forbes Global 2000.[83][84]
As of May 2014, Volkswagen was planning to start assembling certain engines in India to increase localisation from 70% to 90%.[85]
In January 2016, Volkswagen announced the launch of a new factory in Algeria during a summit between Angela Merkel and Algerian prime minister Abdelmalek Sellal.[86] The factory was launched in Relizane, producing Volkswagen Golf VII, Volkswagen Polo, Volkswagen Caddy, SEAT Ibiza and Škoda Octavia cars.
In the 2021 review of WIPO‘s annual World Intellectual Property Indicators VW ranked 6th in the world for its 84 industrial design registrations that were published under the Hague System during 2020.[87] This position is down on their previous 5th-place ranking for 73 industrial design registrations being published in 2019.[88][third-party source needed]
Since 1985, Volkswagen has also run the Volkswagen AutoMuseum in Wolfsburg, which is dedicated to the history of the company.[89][third-party source needed]
Working conditions[edit]
With 120,000 employees in Germany,[90] VW is one of the most well organized labour represented companies in the world and Germany. The role that Works Councils and IG Metall play is unique even within Germany. VW workers have some of the strongest collective agreements. VW has a strong tradition and practice of social partnership and co-determination.[91]
Volkswagen agreed in December 2011 to implement a rule passed by the company’s Works Council aimed at improving work–life balance and avoiding burnout by restricting company email functionality on the firm’s BlackBerry smartphones to working periods and the half-hour before and after working periods. About 1,150 of Volkswagen’s more than 190,000 employees in Germany were affected by the email restriction.[92]
Relationship with Porsche and the Volkswagen Law[edit]
Volkswagen has always had a close relationship with Porsche, the Zuffenhausen-based sports car manufacturer founded in 1931 by Ferdinand Porsche, the original Volkswagen designer and Volkswagen company co-founder, hired by Adolf Hitler for the project. The first Porsche car, the Porsche 64 of 1938, used many components from the Volkswagen Beetle. The 1948 Porsche 356 continued using many Volkswagen components, including a tuned engine, gearbox and suspension.
The two companies continued their collaboration in 1969 to make the VW-Porsche 914 and Porsche 914-6. (The 914-6 had a 6-cylinder Porsche engine, and the standard 914 had a Volkswagen engine.) Volkswagen and Porsche would collaborate again in 1976 on the Porsche 912-E (the USA only) and the Porsche 924, which used many Audi components and was built at Audi’s Neckarsulm facilities. The 924 was originally designated for AUDI. Most Porsche 944 models were built there, although they used far fewer VW components.
The Porsche Cayenne, introduced in 2002, shares its entire chassis with the Volkswagen Touareg and Audi Q7, and is built at the same Volkswagen factory in Bratislava that the other SUVs are built.
In September 2005, Porsche announced it would increase its 5% stake in Volkswagen to 20% at a cost of €3 billion, with the intention that the combined stakes of Porsche and the government of Lower Saxony would ensure that any hostile takeover by foreign investors would be impossible.[93] Speculated suitors included DaimlerChrysler, BMW, and Renault. In July 2006, Porsche increased their ownership again to 25.1%.
On 4 March 2005, the European Commission brought an action against the Federal Republic of Germany before the European Court of Justice, claiming that the Volkswagen Law, which prevents any shareholder in Volkswagen from executing more than 20% of the total voting rights in the firm, was illegally restricting the flow of capital in Europe.[94] On 13 February 2007, Advocate General Dámaso Ruiz-Jarabo Colomer submitted an opinion to the court in support of the action.[95] This again opened the possibility of a hostile takeover of VW and so on 26 March of the same year Porsche took its holding of Volkswagen shares to 30.9%. Porsche formally announced in a press statement that it did not intend to take over Volkswagen, but intended the move to avoid a competitor’s taking a large stake and to stop hedge funds from dismantling VW.[96] As expected, on 22 October 2007, the European Court of Justice ruled in agreement with Ruiz-Jarabo and the law was struck down.[97][98] In October 2007, the European Court of Justice ruled that the VW law was illegal[99] because it was protectionist. At that time, Porsche held 31% of VW shares – although a smaller proportion of voting rights, due to the Volkswagen Law – and there had been speculation that Porsche would be interested in taking over VW if the law did not stand in its way. The court also prevented the government from appointing Volkswagen board members.[100] The German government then rewrote the Volkswagen law, only to be sued again.[101][102][103] In October 2013, the EU Court of Justice in Luxembourg ruled that the rewritten Volkswagen law «complied in full» with EU rules.[104]
On 26 October 2008, Porsche revealed its plan to assume control of VW. As of that day, it held 42.6% of Volkswagen’s ordinary shares and stock options on another 31.5%. Combined with the state of Lower Saxony’s 20.1% stake, this left only 5.8% of shares on the market—mostly with index funds that could not legally sell.[105] Hedge funds desperate to cover their short positions forced Volkswagen stock above one thousand euros per share, briefly making it the world’s largest company by market capitalisation on 28 October 2008.[106] By January 2009, Porsche had a 50.76% holding in Volkswagen AG, although the «Volkswagen Law» prevented it from taking control of the company.[107]
On 6 May 2009, the two companies decided to join, in a merger.
On 13 August, Volkswagen Aktiengesellschaft’s supervisory board signed the agreement to create an integrated automotive group with Porsche led by Volkswagen. The initial decision was for Volkswagen to take a 42.0% stake in Porsche AG by the end of 2009, and it would also see the family shareholders selling the automobile trading business of Porsche Holding Salzburg to Volkswagen.[108] In October 2009 however, Volkswagen announced that its percentage in Porsche would be 49.9% for a cost of €3.9 billion (the 42.0% deal would have cost €3.3 billion).[109] On 1 March 2011, Volkswagen has finalised the purchase of Porsche Holding Salzburg (PHS), Austria’s leading specialty automobile distributor, for €3.3 billion ($4.55 billion).[110]
In January 2020, Volkswagen was overtaken by Tesla, Inc. as the second-most valuable auto maker.[111]
Product line[edit]
Best-selling Volkswagen models in 2019[72] | ||
---|---|---|
Rank | Model | Production output |
1 | Tiguan | 910,126 |
2 | Polo/Virtus/Vento/Ameo | 706,052 |
3 | Golf | 679,351 |
4 | Jetta/Sagitar | 610,327 |
5 | Passat/Magotan | 543,706 |
6 | Lavida | 514,698 |
7 | Bora | 345,077 |
8 | T-Roc | 328,069 |
9 | T-Cross/Tacqua/Taigun | 274,071 |
10 | Santana | 244,132 |
The Volkswagen brand produces various models which consists of global products and regional products, specifically for large markets including Europe, China and Latin America. Volkswagen AG annual report in 2019 reported that the best-selling model under the Volkswagen brand globally is the Tiguan, followed by the B-segment range of Polo, Virtus, Vento and Ameo, and Golf.[72]
Hatchbacks[edit]
Volkswagen has been one of the leading manufacturer in terms of hatchback production, which traditionally has been a popular segment in Europe.[112][113] The brand offered a range of hatchbacks from A-segment, B-segment, and C-segment. The Golf traditionally has been the strongest selling vehicle for the brand in Europe, followed by the smaller Polo which apart from the European market also has a stronghold in emerging markets. Sales for the hatchback category has slowed down due to the rise of the SUV segment.[114][115]
SUVs/crossovers[edit]
The Volkswagen Tiguan has claimed the top spot in terms of sales figures within Volkswagen models.
The brand introduced its first crossover SUV in 2002 starting from the Touareg, a full-size luxury SUV. The brand SUV expansion continues with the release of Tiguan, a C-segment mainstream SUV in 2007. In the mid-2010s, the company has decided to an SUV in every class of car that can justify one, which the brand called the «SUV offensive».[116] Between 2017 and 2020, the brand has aggressively expanded its SUV line-up by growing its number of models from 2 to 8 models, excluding its derivatives, ranging from B-segment, C-segment, and D-segment SUVs which include global models and regional models. Volkswagen also started producing derivatives of its SUV models with a rear sloping roof marketed as coupé SUV which had gained popularity in China, the largest single market for the brand.[117][118]
In 2019, every fourth vehicle delivered by the Volkswagen brand today is an SUV, with its top contributor being the Tiguan. The brand plans to have over 30 SUV models on offer worldwide by 2025, contributing 50 percent of its global sales.[119] Volkswagen also expects SUVs to lead the ID. family, its future electric vehicle range of models.[120]
The SUV expansion has claimed casualties in the MPV segment, which saw the Sharan mid-size MPV being phased out in 2020.[121]
Regional models[edit]
Chinese market[edit]
Volkswagen is a market leader in China, which is the largest single automotive market in the world. In 2019, 3.16 million Volkswagen-branded vehicles were delivered in the country.[122] The importance of the market has justified a significant amount of China-specific models.
Sedans are a favoured segment in China due to their spacious interiors and boot space. In 2019, the brand sold 1.6 million of them in China. In the compact notchback or sedan segment, the brand is represented by several China-only models which include the Sagitar, Lamando, Bora, Santana, Lavida, and its derivatives in other body styles,[123] while the mid-size sedan segment is represented by the Passat and Magotan.[124][125] The Lavida was the best-selling model in China of all manufacturers in 2019 with 491,000 units sold.[126]
The popularity of SUVs also gave birth to several SUV models built or reworked specifically for China, including the Tharu, Tayron, Tayron X, Tiguan X, and reworked versions of the T-Cross and T-Roc.[127] The brand also has a strong presence in the premium or luxury segment including the Phideon and Viloran as the models developed specifically for China.[128][129]
Brazilian market[edit]
The brand has a notable history in Brazil. Volkswagen’s relationship with Brazil dates back to the early 1950s. In 1956, Volkswagen began by building a plant in São Bernardo do Campo, near São Paulo as its first manufacturing plant outside Germany as a response to the Brazil’s ban on the import of completely assembled vehicles in 1950.[130] One year later, the plant started to produce the Kombi model – 370 cars at that time, with a 50 percent local content component share. Of 81 million vehicles produced over six decades in Brazil, 23 million of it was built by Volkswagen, which was produced by four passenger car factories in the country. In 2018, Volkswagen accounted for close on 15 percent of the Brazilian car market.[131]
The importance of the Brazilian market gave birth to several models developed and manufactured by Volkswagen do Brasil, which include the Fox, Gol, Nivus, Saveiro, Virtus and Voyage. These models are also typically exported throughout Latin America. Historical vehicles built for the market include the Brasília, SP1 & SP2, 1500/Variant/Variant II, Karmann Ghia TC, Parati and Suran.[132][133][134] The Gol, first launched in 1980, was the best-selling car in the country for 27 consecutive years, up until 2013.[130][131]
Environment-friendly vehicles[edit]
Pure ethanol vehicles[edit]
Volkswagen do Brasil produced and sold pure ethanol-powered (E100 only) vehicles in Brazil, and production was discontinued only after they were supplanted by more modern Flex Fuel technology. As a response to the 1973 oil crisis, the Brazilian government began promoting bioethanol as a fuel, and the National Alcohol Program —Pró-Álcool— (Portuguese: Programa Nacional do Álcool) was launched in 1975.[135][136][137] Compelled by the 1979 energy crisis, and after development and testing with government fleets by the CTA at São José dos Campos, and further testing of several prototypes developed by the four local carmakers, including Volkswagen do Brasil, pure ethanol vehicles were launched in the Brazilian market.[135][136] Petrol engines were modified to support hydrous ethanol characteristics and changes included compression ratio, amount of fuel injected, replacement of materials that would get corroded by the contact with ethanol, use of colder spark plugs suitable for dissipating heat due to higher flame temperatures, and an auxiliary cold-start system that injects petrol from a small tank in the engine compartment to help starting when cold. Within six years, around 75% of all Brazilian passenger cars were manufactured with ethanol engines.[135][138]
Production and sales of pure ethanol vehicles tumbled beginning in 1987 owing to several factors, including a sharp decline in petrol prices as a result of the 1980s oil glut, and high sugar prices in the world market, shifting sugarcane ethanol production from fuel to sugar. By mid-1989, a shortage of ethanol fuel supply in the local market left thousands of vehicles in line at petrol stations or out of fuel in their garages, forcing consumers to abandon ethanol vehicles.[137][139]
Flexible-fuel vehicles[edit]
The 2003 VW Gol 1.6 Total Flex was the first full flexible-fuel vehicle launched in Brazil, capable of running on any blend of petrol and E100. In March of that year, on its fiftieth anniversary, Volkswagen do Brasil launched in the local market the Gol 1.6 Total Flex, the first Brazilian commercial flexible fuel vehicle capable of running on any mix of E20-E25 petrol and up to 100% hydrous ethanol fuel (E100).[140][141][142][143] After the pure ethanol fiasco, consumer confidence in ethanol-powered vehicles was restored, allowing a rapid adoption of the flex technology. This was facilitated by the fuel distribution infrastructure already in place throughout Brazil, with more than 30 thousand fueling stations, a heritage of the Pró-Álcool program[144]
Owing to the success and rapid consumer acceptance of the flex-fuel versions, by 2005 VW had sold 293,523 flex-fuel cars and light-duty trucks, and only 53,074 petrol-only automobiles,[145] jumping to 525,838 flex-fuel vehicles and only 13,572 petrol-only cars and 248 petrol-only light trucks in 2007,[146] and reaching new car sales of 564,959 flex-fuel vehicles in 2008, representing 96% of all new cars and light-duty trucks sold in that year.[147] VW do Brasil stopped manufacturing gasoline-only vehicles models for the local market in 2006,[141] and all of the remaining petrol-only Volkswagen models sold in Brazil are imported. The flex-fuel models currently produced for the local market are the Gol, Fox, CrossFox, Parati, Polo Hatch, Polo Sedan, Saveiro, Golf, and Kombi.[148] By March 2009, Volkswagen do Brasil had attained the milestone mark of two million flex-fuel vehicles produced since 2003.[149][150]
Hybrid vehicles[edit]
The Volkswagen Jetta Hybrid gets 48 mpg‑US (20.4 km/L) on highway.
Volkswagen and Sanyo have teamed up to develop a battery system for hybrid cars.[151] Volkswagen head Martin Winterkorn has confirmed the company plans to build compact hybrid electric vehicles. He has stated «There will definitely be compact hybrid models, such as Polo and Golf, and without any great delay», with petrol and diesel power. For example, Golf is the ideal model to go hybrid as the Golf 1.4 TSI was recently awarded the «Auto Environment Certificate» by the Oko-Trend Institute for Environmental Research, and was considered one of the most environmentally friendly vehicles of 2007.[152] Also underway at Volkswagen’s Braunschweig R&D facilities in Northern Germany is a hybrid version of the next-generation Touareg.[153]
VW intends all future models to have the hybrid option. «Future VW models will fundamentally also be constructed with hybrid concepts,» VW head of development Ulrich Hackenberg told Automobilwoche in an interview. Hackenberg mentioned that the car based on the Up! concept seen at Frankfurt Motor Show,[154] as well as all future models, could be offered with either full or partial hybrid options. The rear-engine up! will go into production in 2011. Nothing has been said about plug-in hybrid options.[155]
Volkswagen announced at the 2010 Geneva Motor Show the launch of the 2012 Touareg Hybrid, scheduled for 2011.[156][157] VW also announced plans to introduce diesel-electric hybrid versions of its most popular models in 2012, beginning with the new Jetta, followed by the Golf Hybrid in 2013 together with hybrid versions of the Passat.[158][159] In 2012, the Volkswagen Jetta Hybrid set the world record to become the fastest hybrid car at 187 mph (301 km/h).
Plug-in electric vehicles[edit]
In November 2009, Volkswagen announced it has hired Karl-Thomas Neumann as its group chief officer for electric traction.[160] VW’s Chief of research, Jürgen Leohold, said in 2010 the company has concluded hydrogen fuel-cell cars are not a viable option.[161][162]
As of May 2016, the Volkswagen Group offers for retails customers nine plug-in electric cars, of which, three are all-electric cars: the Volkswagen e-Up!, e-Golf and Audi R8 e-tron, and six are plug-in hybrids: the Volkswagen Golf GTE, Passat GTE, Audi A3 Sportback e-tron, Q7 e-tron quattro, Porsche Panamera S E-Hybrid and Cayenne S E-Hybrid.[163] Also two limited production plug-in hybrids were manufactured beginning in 2013, the Volkswagen XL1 (250 units) and the Porsche 918 Spyder (918 units).[164][165] Total cumulative sales of all Volkswagen brand electrified cars since the start of their respective production is expected to reach about 103,000 by the end of 2016.[163] The Volkswagen ID.4 was launched in the U.S. in September 2020.
In order to comply with increasingly strict carbon dioxide emission limits in major markets, the VW Group expects to sell about one million all-electric and plug-in hybrid vehicles a year worldwide by 2025. The Group plans to expand its plug-in range with 20 new pure electric and plug-in hybrid cars, including two cars to compete with Tesla, Inc., the Porsche Mission E all-electric car and the Audi e-tron quattro, which is expected to become the brand’s first mass-production electric vehicle. According to Thomas Ulbrich, VW brand production chief, the carmaker has the capacity to build as many as 75,000 battery-electric and plug-in hybrids a year if demand rises. Volkswagen announced in October 2015 that «it will develop a modular architecture for battery-electric cars, called the MEB. The standardised system will be designed for all body structures and vehicle types and will allow the company to build emotionally appealing EVs with a range of up to 310 mi (500 km).»[163] In June 2016, VW launched a program to develop 30 all-electric cars in 10 years, and sell 2–3 million electric cars per year by 2025.[166] Due to lower manpower requirements for electric motors than for piston engines, VW expects a gradual workforce reduction as numbers of electric cars increase.[167][168] VW considers battery factory ownership as too expensive.[169]
Flying vehicles[edit]
In February 2021, Volkswagen issued a statement that «vertical mobility» could be the next step after self-driving technology. It announced that the company is exploring the feasibility of flying vehicles in China.[170]
Awards[edit]
The Volkswagen Polo in Christchurch, New Zealand. The Volkswagen Polo won the 2010 World Car of the Year.
Volkswagen was named the fourth most influential car of the 20th century in the 1999 Car of the Century competition, for its Volkswagen Type 1 «Beetle» model. It trailed only the Ford Model T, BMC Mini, and Citroën DS.[171]
Volkswagen has produced four winners of the 50-year-old European Car of the Year award.
- 1992 – Volkswagen Golf
- 2010 – Volkswagen Polo
- 2013 – Volkswagen Golf
- 2015 – Volkswagen Passat
Volkswagen has produced five winners of the United States Motor Trend Car of the Year award – the original Car of the Year designation, which began in 1949.
- 1985 – Volkswagen GTI
- 1999 – Volkswagen New Beetle (Import COTY subgroup)
- 2004 – Volkswagen Touareg (Sport Utility Vehicle COTY subgroup)
- 2012 – Volkswagen Passat
- 2015 – Volkswagen Golf line-up[172]
Volkswagen has already produced five winners of the recently developed World Car of the Year award.
- 2009 – Volkswagen Golf
- 2010 – Volkswagen Polo
- 2012 – Volkswagen up!
- 2013 – Volkswagen Golf
- 2021 – Volkswagen ID.4
Motorsport[edit]
Formula racing[edit]
- In 1963, Formula Vee circuit racing, with cars built from easily available Beetle parts, started in the United States. It quickly spread to Europe and other parts of the world. It proved very popular as a low-cost route into formula racing.[173]
- In 1971, Volkswagen of America started the more powerful Formula Super Vee,[174] which became famous for hothousing new talent.[citation needed] In the 11 years it ran, until 1982, it produced a stable of world-famous Formula One drivers—names like Niki Lauda, Jochen Mass, Nelson Piquet, Jochen Rindt and Keke Rosberg. Volkswagen also notched up several victories, and the championship in Formula Three.
- In July 2011 Wolfgang Dürheimer, the director of Bugatti and Bentley, told German magazine Auto, Motor und Sport that «if [the VW group] is at the forefront of the auto industry, I can imagine us competing in Formula 1 in 2018. We have enough brands to pull it off.»[175][176] They did not compete in F1 in 2018.
World Rally Championship[edit]
- In 1981, now based in Hanover, VW took a new direction into rallying, with the launch of the first-generation Golf, and Sweden’s Per Eklund, Frenchman Jean-Luc Thérier, and the Finn Pentti Airikkala. The final chapters in Volkswagen Racing UK’s rallying story were the ‘one-make’ Castrol Polo Challenge, and the Polo GTI ‘Super 1600’ in 2001.
- Volkswagen Motorsport won the World Rally Championship with Sébastien Ogier and co-driver Julien Ingrassia four years in a row from 2013 to 2016 in the Volkswagen Polo R WRC.
Dakar Rally[edit]
- In 1980, Volkswagen competed with the Audi-developed Iltis, placing 1st, 2nd, 4th and 9th overall.
- In 2003, the Hanover-based team entered with a 2WD buggy named Tarek, finishing 6th overall and 1st in the 2WD and Diesel class.
- In 2005, an updated Race-Touareg with slightly more power entered, with driver Bruno Saby finishing 3rd overall and 1st in the Diesel class.
- In 2006, the revised Race-Touareg entered, with driver Giniel de Villiers finishing 2nd overall and 1st in the Diesel class.
- Volkswagen won the 2009, 2010 and 2011 Dakar Rally, held in South America.
Volkswagen motorsport worldwide[edit]
- Europe: In 1998 the company founded the ADAC Volkswagen Lupo Cup, founded in 1998 (renamed Polo Cup in 2003, and Volkswagen Scirocco R-Cup from 2010 to 2014), and started the ADAC New Beetle Cup in 2000. In 2004, Volkswagen Commercial Vehicles entered the European Truck Racing series with the Volkswagen Titan truck – it became a back-to-back champion for the 2004 and 2005 series.
- United States: In 1976, Volkswagen entered the under-2000-cc Trans-Am Series, with the Scirocco, and they won their class outright.[177] Beginning in 2008 Volkswagen introduced the Jetta TDI Cup. The Jetta TDI Cup is an SCCA sanctioned race series that features 25 drivers between the ages of 16 and 26 driving slightly modified 2009 Jetta TDIs. The series features 10 events at 8 different road courses across North America. There is $50,000 prize money at stake over the course of the series in addition to the $100,000 prize awarded to the champion of the series at the conclusion of the last race.[178]
- Argentina: Many Volkswagen models have competed in TC 2000, including the 1980 to 1983 champion Volkswagen 1500 and the 1994 champion Volkswagen Gol.
- In 1999 and 2000, VW won the F2 Australian Rally Championship with the Golf GTI.
- Finland: In 2002, VW won the Finnish Rally Championship in a7/(F2), with a Golf Mk4 KitCar, with Mikko Hirvonen. In 1999 and 2000, VW won the Finnish Rally Championship in a7/(F2) with a Golf Mk3 KitCar. In 2000, 2001 and 2002, VW won the Finnish Racing Championship in Sport 2000 with a Golf Mk4.[179][180][181]
- Austria: From 1967 until 1974, the Austrian sole distributor Porsche Salzburg entered the VW Beetle (1500, 1302S and 1303S) in Europe-wide rallies. Victories were achieved in 1972 and 1973 in the overall Austrian championship, on Elba, in the Acropolis rally (first in class). Top drivers were Tony Fall (GB), Achim Warmbold (D), Günter Janger (A), Harry Källström (S).
-
1939 Berlin to Rome. Porsche Type 64 racer based on Beetle platform
-
-
Edition 2007 Race Touareg 2 at Essen Motor Show 2006
Literature[edit]
- Jonas Kiefer: VW Typenatlas, Serienfahrzeuge. 2. Auflage. Delius Klasing, Bielefeld 2002, ISBN 3-7688-1271-5.
- Rudi Heppe: VW Personenwagen. Podszun, Brilon 2001, ISBN 3-86133-209-4.
- Halwart Schrader: VW Personenwagen seit 1945, Band 1, Typenkompass. Motorbuch Verlag, Stuttgart 2001, ISBN 3-613-02105-6.
- Halwart Schrader: VW Personenwagen seit 1945, Band 2, Typenkompass. Motorbuch Verlag, Stuttgart 2001, ISBN 3-613-02186-2.
- Werner Oswald: Deutsche Autos, Band 2, 1920–1945. 2. Auflage. Motorbuch Verlag, Stuttgart 2005, ISBN 3-613-02170-6.
- Werner Oswald: Deutsche Autos, Band 3, 1945–1990, Ford, Opel und Volkswagen. 1. Auflage. Motorbuch Verlag, Stuttgart 2001, ISBN 3-613-02116-1.
See also[edit]
- Baja bug
- Cal Look
- List of German cars
- List of automobile manufacturers
- Punch buggy
- Standard Superior – a previous attempt to produce a «Volkswagen»
- Steyr 50
- VDub – tagline for the recent VWoA Golf GTI TV advertisement
- Volksflugzeug
- Volksrod
- Volkswagen advertising
- VW 276 Schlepperfahrzeug, military use 1944
- Volkswagen controversies
Further reading[edit]
- William Shirer, The Rise and Fall of the Third Reich (50th Anniversary Edition) (New York: Simon & Schuster, 1990)
- Andrea Hiott, Thinking Small (New York: Ballantine Books, 2012)
Notes[edit]
- ^ English: , .
- ^ Tooze notes: «Even if the war had not intervened, developments up to 1939 made clear that the entire conception of the ‘people’s car’ was a disastrous flop.» Tooze (2006) p.156.
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- ^ Henning Kroghhkrogh (9 October 2013). «Vergabe der Kleinstserie: VW lenkt XL-1-Fans auf Zielgerade» [Allocation of micro series: VW XL1 draws fans to finish line]. Automobilwoche (in German). Archived from the original on 29 October 2013. Retrieved 26 October 2013.
- ^ Michael Harley (1 October 2012). «2014 Porsche 918 Spyder». Autoblog.com. Archived from the original on 5 October 2012. Retrieved 14 October 2012.
- ^ «News». Archived from the original on 21 June 2016. Retrieved 20 June 2016.
- ^ «VW HR chief says expects five-digit number of job cuts: FAZ». Reuters. 29 October 2016. Archived from the original on 1 November 2016. Retrieved 1 November 2016.
- ^ Germis, Carsten (28 October 2016). «VW-Personalchef: Elektromobilität wird Zehntausende Jobs kosten». Frankfurter Allgemeine Zeitung. Archived from the original on 31 October 2016. Retrieved 1 November 2016.
- ^ Germis, Carsten (18 October 2016). «Osterloh besteht auf Bau einer Batteriefabrik». Frankfurter Allgemeine Zeitung. Archived from the original on 3 November 2016. Retrieved 1 November 2016.
- ^ «Volkswagen is exploring flying vehicles in China». 9 February 2021.
- ^ Cobb, James G. (24 December 1999). «This Just In: Model T Gets Award». The New York Times. Archived from the original on 16 August 2012. Retrieved 20 February 2017.
- ^ Mike Millikin (13 November 2014). «Volkswagen Golf family named ‘2015 Motor Trend Car of the Year’«. Green Car Congress. Archived from the original on 17 November 2014. Retrieved 15 November 2014.
- ^ «South African Formula Vee History». Formulaveesa.org.za. 17 May 2009. Archived from the original on 22 December 2005. Retrieved 27 September 2010.
- ^ Walton, Jeremy (January 1977). «Lola Super Vee». MotorSport Magazine. 18-20 Rosemont Road, London NW3: MotorSport Archive. Archived from the original on 16 April 2015. Retrieved 24 January 2019.
SuperVee, which amounted to building a much more recognisable racing car, without the inclusion of so many standard VW parts, had its first Championship year in 1971, both America and Europe organising lucrative series with VW backing.
{{cite web}}
: CS1 maint: location (link) - ^ Davis, Brett (1 August 2011). «Volkswagen in Formula 1 by 2018?». Drive. Australia. Archived from the original on 20 June 2022. Retrieved 20 June 2022.
- ^ Gitlin, Jonathan M. (2 May 2022). «Porsche and Audi are both going to enter Formula 1 in 2026». Ars Technica. Advance Publications. Archived from the original on 2 May 2022. Retrieved 20 June 2022.
«VW Group to F1» rumors have circulated for years, but now it’s true.
- ^ «Scirocco Trans Am Article/Advert». Archived from the original on 4 March 2010. Retrieved 27 September 2010.
- ^ «Twenty two drivers qualify for 2010 Volkswagen Jetta TDI Cup final driver selection event». VW.com. Archived from the original on 26 August 2010. Retrieved 22 December 2009.
- ^ «Sport 2000 Tour 2000 standings». Driver Database. Retrieved 18 May 2022.
- ^ «Sport 2000 Tour 2001 standings». Driver Database. Retrieved 18 May 2022.
- ^ «Sport 2000 Tour 2002 standings». Driver Database. Retrieved 18 May 2022.
External links[edit]
Wikimedia Commons has media related to Volkswagen.
- Official website
- Volkswagen.com Volkswagen Cars Worldwide portal
- Volkswagen Classic (in German)
- Volkswagen Cars Technical Information
Volkswagen
Logo since 2019 |
|
Cogeneration plant |
|
Type | Brand |
---|---|
Industry | Automotive |
Founded | 28 May 1937; 85 years ago |
Founder | German Labour Front |
Headquarters |
Wolfsburg , Germany |
Area served |
Worldwide |
Key people |
Ralf Brandstaetter (CEO, Volkswagen)[1] Thomas Schäfer (CEO, Volkswagen Passenger Cars) |
Parent | Volkswagen Group |
Website | volkswagen.com |
Volkswagen (German pronunciation: [ˈfɔlksˌvaːɡn̩] (listen)),[Note 1] abbreviated as VW ([faʊˈveː] (listen)), is a German motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a global brand post-World War II by the British Army Officer Ivan Hirst, it is known for the iconic Beetle and serves as the flagship brand of the Volkswagen Group, the largest automotive manufacturer by worldwide sales in 2016 and 2017.[2] The group’s biggest market is in China, which delivers 40 percent of its sales and profits.[3][4] Its name is derived from the German-language terms Volk and Wagen, translating to «people’s car» when combined.
History[edit]
1932–1940: People’s Car project[edit]
Volkswagen was established in 1937 by the German Labour Front (Deutsche Arbeitsfront) in Berlin.[5] In the early 1930s, cars were a luxury – most Germans could afford nothing more elaborate than a motorcycle and only one German out of 50 owned a car. Seeking a potential new market, some car makers began independent «people’s car» projects – the Mercedes 170H, BMW 3/15, Adler AutoBahn, Steyr 55, and Hanomag 1.3L, among others.
The growing trend was not nascent; Béla Barényi, a pioneering automotive engineer, is credited as already having conceived the basic design during the mid-1920s. Josef Ganz developed the Standard Superior (going as far as advertising it as the «German Volkswagen»). In Germany, the company Hanomag mass-produced the 2/10 PS «Kommissbrot», a small, cheap rear-engined car, from 1925 to 1928.[6] Also, in Czechoslovakia, the Hans Ledwinka designed Tatra T77, a very popular car amongst the German elite, was becoming smaller and more affordable at each revision. Ferdinand Porsche, a well-known designer for high-end vehicles and race cars, had been trying for years to get a manufacturer interested in a small car suitable for a family. He built a car named the «Volksauto» from the ground up in 1933, using many popular ideas and several of his own, putting together a car with an air-cooled rear engine, torsion bar suspension, and a «beetle» shape, the front bonnet rounded for better aerodynamics (necessary as it had a small engine).[7]
VW logo during the 1930s, initials surrounded by a stylised cogwheel and a spinning propeller that looked like a Hakenkreuz (Swastika) [8]
In 1934, with many of the above projects still in development or early stages of production, Adolf Hitler became involved, ordering the production of a basic vehicle capable of transporting two adults and three children at 100 km/h (62 mph). He wanted a car every German family would be able to afford.[7] The «People’s Car» would be available through a savings plan at 990 ℛℳ (US$396 in 1938)—about the price of a small motorcycle (the average income being around 32 ℛℳ a week).[9][10]
It soon became apparent that private industry could not turn out a car for only 990 ℛℳ. Thus, Hitler chose to sponsor an all-new, state-owned factory using Ferdinand Porsche’s design (with some of Hitler’s design suggestions, including an air-cooled engine so nothing could freeze). The intention was that German families could buy the car through a savings scheme («Fünf Mark die Woche musst du sparen, willst du im eigenen Wagen fahren» – «Five Marks a week you must set aside, if in your own car you wish to ride«), which around 336,000 people eventually paid into.[11] However, the project was not commercially viable, and only government support was able to keep it afloat.[12][Note 2] Due to the outbreak of war in 1939, none of the participants in the savings scheme ever received a car. In 1950 a lawsuit was issued that, after 12 years of trial, ultimately provided a credit of 12% off the list price of a new VW base model or less than 5-times the value paid into the saving scheme.[13]
Prototypes of the car called the «KdF-Wagen» (German: Kraft durch Freude – «Strength through Joy») appeared from 1938 onwards (the first cars had been produced in Stuttgart). The car already had its distinctive round shape and air-cooled, flat-four, rear-mounted engine. The VW car was just one of many KdF programs, which included things such as tours and outings. The prefix Volks— («People’s») was not just applied to cars, but also to other products in Germany; the «Volksempfänger» radio receiver for instance. On 28 May 1937, Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH («Company for the Preparation of the German Volkswagen Ltd.»), or Gezuvor[14] for short, was established by the Deutsche Arbeitsfront in Berlin. More than a year later, on 16 September 1938, it was renamed to Volkswagenwerk GmbH.[15][16]
Erwin Komenda, the longstanding Auto Union chief designer, part of Ferdinand Porsche’s hand-picked team,[7] developed the car body of the prototype, which was recognisably the Beetle known today. It was one of the first cars designed with the aid of a wind tunnel—a method used for German aircraft design since the early 1920s. The car designs were put through rigorous tests and achieved a record-breaking million miles of testing before being deemed finished.
The construction of the new factory started in May 1938 in the new town of «Stadt des KdF-Wagens» (renamed Wolfsburg after the war), which had been purpose-built for the factory workers.[15] This factory had only produced a handful of cars by the time war started in 1939. None were actually delivered to any holder of the completed saving stamp books, though one Type 1 Cabriolet was presented to Hitler on 20 April 1944 (his 55th birthday).[15]
1939–1944: Wartime production and Nazi concentration camp labour[edit]
War changed production to military vehicles—the Type 82 Kübelwagen («Bucket car») utility vehicle (VW’s most common wartime model), and the amphibious Schwimmwagen—manufactured for German forces. One of the first foreigners to drive a Volkswagen was the American war correspondent Ernie Pyle, who had the use of a captured Volkswagen for a few days after the Allied victory in Tunisia in May 1943.[17] As was common with much of the production in Nazi Germany during the war, slave labour was utilised in the Volkswagen plant, e.g. from Arbeitsdorf concentration camp. The company would admit in 1998 that it used 15,000 slaves during the war effort. German historians estimated that 80% of Volkswagen’s wartime workforce was slave labour.[18] Many of the slaves were reported to have been supplied from the concentration camps upon request from plant managers. A lawsuit was filed in 1998 by survivors for restitution for the forced labour.[19] Volkswagen would set up a voluntary restitution fund.[20]
1945–1948: British military intervention[edit]
Volkswagen industrial plant in Wolfsburg, pictured in 2006
In April 1945, KdF-Stadt and its heavily bombed factory were captured by the United States armed forces and subsequently handed over to the British, within whose occupation zone the town and factory fell. The factory was placed under the control of British Army officer Major Ivan Hirst, REME, a civilian Military Governor with the occupying forces. At first, one plan was to use it for military vehicle maintenance, and possibly dismantle and ship it to Britain. Since it had been used for military production, (though not of KdF-Wagens) and had been in Hirst’s words, a «political animal» rather than a commercial enterprise[citation needed] – technically making it liable for destruction under the terms of the Potsdam Agreement – the equipment could have been salvaged as war reparations.[citation needed] Allied dismantling policy changed in late 1946 to mid-1947, though heavy industry continued to be dismantled until 1951.[citation needed]
One of the factory’s wartime ‘KdF-Wagen’ cars had been taken to the factory for repairs and abandoned there. Hirst had it repainted green and demonstrated it to British Army headquarters. Short of light transport, in September 1945 the British Army was persuaded to place a vital order for 20,000 cars. However, production facilities had been massively disrupted, there was a refugee crisis at and around the factory, and some parts (such as carburettors) were unavailable. Hirst and his German assistant Heinrich Nordhoff (who went on to run the Wolfsburg facility after the military government ended in 1949) helped to stabilise the acute social situation while simultaneously re-establishing production. Hirst, for example, used his engineering experience to arrange the manufacture of carburettors, the original producers being effectively ‘lost’ in the Soviet zone.[21] The first few hundred cars went to personnel from the occupying forces, and to Australia Post. Some British service personnel were allowed to take their Beetles back to the United Kingdom when they were demobilised.[22][better source needed]
In 1986, Hirst said that factory workers were, after many years of Nazi conditioning, initially reluctant to follow his orders; to counter this, he had his military uniform brought back from Britain and wore it in the factory, after which he reported having no problems even though he was no longer a soldier at the time but a civilian member of the military government.[citation needed]
The post-war industrial plans for Germany set out rules that governed which industries Germany was allowed to retain. These rules set German car production at a maximum of 10% of 1936 car production.[23] By 1946, the factory produced 1,000 cars a month even though it was still in disrepair. Owing to roof and window damage, production had to stop when it rained, and the company had to barter new vehicles for steel for production.[24]
The car and its town changed their Second World War-era names to «Volkswagen» and «Wolfsburg» respectively, and production increased. It was still unclear what was to become of the factory. It was offered to representatives from the American, Australian, British, and French motor industries who all rejected it. After an inspection of the plant, Sir William Rootes, head of the British Rootes Group, told Hirst the project would fail within two years, and that the car «…is quite unattractive to the average motorcar buyer, is too ugly and too noisy. If you think you’re going to build cars in this place, you’re a bloody fool, young man.»[25] The official report said: «To build the car commercially would be a completely uneconomic enterprise.»[26]
Ford representatives were equally critical. In March 1948, the British offered the Volkswagen company to Ford, free of charge. Henry Ford II, the son of Edsel Ford, travelled to West Germany for discussions. Heinz Nordhoff was also present, as well as Ernest Breech, chairman of the board for Ford. Henry Ford II looked to Breech for his opinion, and Breech said, «Mr. Ford, I don’t think what we’re being offered here is worth a damn!»[27] Ford passed on the offer, leaving Volkswagen to rebuild itself under Nordhoff’s leadership.[citation needed]
1948–1961: Icon of post-war West Germany[edit]
1949 Volkswagen «split rear window» Sedan
Volkswagen Cabriolet (1953)
An original 1300 Deluxe, circa 1966
In the later 1960s, as the worldwide demand for the Beetle finally began to diminish, a variety of successor designs were proposed and, in most cases, rejected by management.
From 1948, Volkswagen became an important element, symbolically and economically, of West German regeneration.[according to whom?] Heinrich Nordhoff (1899–1968), a former senior manager at Opel who had overseen civilian and military vehicle production in the 1930s and 1940s, was recruited to run the factory in 1948. In 1949, Major Hirst left the company—now re-formed as a trust controlled by the West German government and government of the State of Lower Saxony. The «Beetle» sedan or «peoples’ car» Volkswagen is the Type 1. Apart from the introduction of the Volkswagen Type 2 commercial vehicle (van, pick-up, and camper), and the VW Karmann Ghia sports car, Nordhoff pursued the one-model policy until shortly before his death in 1968.
Volkswagens were first exhibited and sold in the United States in 1949 but sold only two units in America that first year. On entry to the US market, the VW was briefly sold as a Victory Wagon. Volkswagen of America was formed in April 1955 to standardise sales and service in the United States. Production of the Type 1 Volkswagen Beetle increased dramatically over the years, the total reaching one million in 1955.
The UK’s first official Volkswagen importer, Colborne Garages of Ripley, Surrey, started business with importing parts for the models brought home by soldiers returning from Germany.[22]
Canadian Motors, Limited brought in Canada’s first shipment of Volkswagens on 10 July 1952 (shipping order 143075).[citation needed] The order consisted of 12 vehicles, (3) model 11C, a black, green, and sand colour (3) 11GS, a chestnut brown and two azure blue, (2) 24A-M51 in red, (1) 21A in blue, (1) 23A in blue, (1) 22A beige colour, and one ambulance.[citation needed] Volkswagens were seen in Canada for the first time at the Canadian National Exhibition in August 1952 and were accepted enthusiastically. (At least one Type 2 bus from this order still exists, and is currently in France undergoing restoration).[citation needed] The first shipment for Volkswagen Canada reached Toronto in early December 1952. (At least one Type 1 from this first shipment still exists, and was driven on a nationwide tour for Volkswagen Canada’s 60th year of business festivities in 2012).[citation needed]
By 1955, sales warranted the building of the Volkswagen plant on a 32-acre (13 ha) site on Scarborough’s Golden Mile. To this, a 60,000-square-foot (5,600 m2) building with administration, showrooms, service, repairs and parts was built in 1957, with storage for $4,000,000 of parts.[citation needed]
In 1959, VW started production at a plant near São Paulo in Brazil.[28] Volkswagen do Brasil was accused of spying on workers during the time of the military dictatorship in the 1970s and informing police on oppositional activities. In 1976, mass arrests occurred and some VW employees were tortured. In 1979, Brazilian VW workers travelled to Wolfsburg to inform the CEO in person. In 2015, activists and former VW employees in Brazil spoke out in public accused the company’s silence about the persecution of its workers. In fall 2016, VW commissioned an expert review of the situation due end of 2017.[29]
On 22 August 1960, Volkswagenwerk GmbH was renamed to Volkswagenwerk AG. Sales soared throughout the 1960s, peaking at the end of the decade thanks in part to the famous advertising campaigns by New York advertising agency Doyle, Dane Bernbach.[citation needed] Led by art director Helmut Krone, and copywriters Julian Koenig and Bob Levinson, Volkswagen advertisements became[when?] as popular as the car, using crisp layouts and witty copy to lure the younger, sophisticated consumers with whom the car became associated.[citation needed] Even though it was almost universally known as the Beetle (or the Bug), it was never officially labelled as such by the manufacturer, instead referred to as the Type 1.[30]
Although the car was becoming outdated, during the 1960s and early 1970s, American exports, innovative advertising, and a growing reputation for reliability helped production figures surpass the levels of the previous record-holder, the Ford Model T. On 17 February 1972, the 15,007,034th Beetle was sold. Volkswagen could now claim the world production record for the most-produced, single make of car in history. By 1973, total production was over 16 million.
To commemorate its passing the Ford Model T’s record sales mark and its victories in the Baja 1000 Mexican races from 1967 to 1971, Volkswagen produced its first limited-edition Beetle. It was marketed as the «Baja Champion SE»[31] in the United States and the «Marathon» Superbeetle in the rest of the world. It featured unique «Marathon Blau» metallic blue paint, steel-pressed 10-spoke 15-inch (38 cm) magnesium-alloy wheels, a commemorative metal plate mounted on the glovebox and a certificate of authenticity presented to the original purchaser. Dealer-installed options for this limited-edition Superbeetle included the following: white stripes running the length of the rocker-panel, a special shifter knob, bumper overriders, tapered exhaust tips, fake walnut inserts in the dashboard (behind the steering wheel and the glovebox cover) as well as Bosch fog lights mounted on the front bumper.[citation needed]
1961–1973: Beetle to Golf[edit]
The 1961 Type 1 Beetle had a 36 hp 1200cc four cylinder air-cooled flat-four opposed OHV engine made of aluminium alloy block and heads. By 1966, the Type 1 came with a 1300cc engine. By 1967 the Type 1 had a 1500cc engine, and 1600cc in 1970. The air-cooled engine lost favour in the United States market with the advent of unleaded petrol and smog controls. These air-cooled engines were commonly tuned to be fuel-rich in order to control engine over-heating, and this led to excessive carbon monoxide emissions. VW production equipment was eventually moved to Mexico where vehicle emissions were not regulated. Beetles were popular on the US West Coast where the limited-capacity cabin heating was less inconvenient. Beetles were popularised on the US West Coast as beach buggies and dune buggies.
VW expanded its product line in 1961 with the introduction of four Type 3 models (Karmann Ghia, Notchback, Fastback, and Variant) based on the new Type 3 mechanical underpinnings. The name ‘Squareback’ was used in the United States for the Variant.
In 1969 the larger Type 4 (411 and 412) models were introduced. These differed substantially from previous vehicles, with the notable introduction of monocoque/unibody construction, the option of a fully automatic transmission, electronic fuel injection, and a sturdier powerplant.
In 1964, Volkswagen acquired Auto Union, and in 1969, NSU Motorenwerke AG (NSU). The former company owned the historic Audi brand, which had disappeared after the Second World War. VW ultimately merged Auto Union and NSU to create the modern Audi company, and would go on to develop it as its luxury vehicle marque. The purchase of Auto Union and NSU was a pivotal point in Volkswagen’s history, as both companies yielded the technological expertise that proved necessary for VW to survive when demand for its air-cooled models went into decline.
Volkswagen added a «Super Beetle»[32] (the Type 131) to its lineup in 1971. The Type 131 differed from the standard Beetle in its use of a MacPherson strut front suspension instead of the usual torsion bars. The Super Beetle featured a new hooded, padded dash and curved windshield (from 1973 model year on up). Rack and pinion steering replaced recirculating ball steering gears in the model year 1975 and up. The front of the car was stretched 2 inches (51 mm) to allow the spare tire to lie flat, and the combination of these two features increased the usable front luggage space.
In 1973, Volkswagen introduced the military-themed Type 181, or «Trekker» in Europe, «Thing» in America, recalling the wartime Type 82. The military version was produced for the NATO-era German Army during the Cold War years of 1970 to 1979. The US Thing version only sold for two years, 1973 and 1974.
1970 VW Squareback (Type III)
By late 1972, Volkswagen had decided to cancel the nearly finished typ 266, a project for a mid-engined car to replace the Beetle, and to focus on front-wheel-drive, water-cooled cars. Rudolf Leiding, recently made head of Volkswagen, cited noise, heat, and servicing problems with the mid-engine layout, as well as the difficulty of making it a station wagon.[33]
Volkswagen was in serious trouble by 1973.[34] The Type 3 and Type 4 models had sold in much smaller numbers than the Beetle and the NSU-based K70 also failed to sell. Beetle sales had started to decline rapidly in European and North American markets. The company knew that Beetle production had to end, but faced a conundrum of how to replace it. VW’s ownership of Audi/Auto Union proved beneficial. Its expertise in front-wheel drive, and water-cooled engines would help Volkswagen produce a credible Beetle successor. Audi influences paved the way for this new generation of Volkswagens: the Passat, Scirocco, Golf, and Polo.
First in the series was the Volkswagen Passat (Dasher in the US), introduced in 1973, a fastback version of the Audi 80, using many identical body and mechanical parts. Estate/wagon versions were available in many markets. In Europe, the estate/wagon version dominated market share for many years.
In spring 1974, the Scirocco followed. The coupe was designed by Giorgetto Giugiaro. Based on the platform of the not yet released Golf, it was built at Karmann due to capacity constraints at Volkswagen.
The pivotal model emerged as the Volkswagen Golf in 1974, marketed in the United States and Canada as the Rabbit for the 1st generation (1975–1985) and 5th generation (2006–2009). Its angular styling was designed by the Italian Giorgetto Giugiaro. Its design followed trends for small family cars set by the 1959 Mini – the Golf had a transversely mounted, water-cooled engine in the front, driving the front wheels, and had a hatchback, a format that has dominated the market segment ever since. Beetle production at Wolfsburg ended upon the Golf’s introduction. It continued in smaller numbers at other German factories (Hanover and Emden) until 1978, but mainstream production shifted to Brazil and Mexico.
In 1975, the Volkswagen Polo followed. It was a re-badged Audi 50, which was soon discontinued in 1978. The Polo became the base of the Volkswagen Derby, which was introduced in 1977. The Derby was for all intents and purposes a three-box design of the Polo. After a second model generation, the Derby was discontinued in 1985, although the body style lived on in the form of the Polo classic/Polo saloon until 1991.
Passat, Scirocco, Golf, and Polo shared many character-defining features, as well as parts and engines. They built the basis for Volkswagen’s turn-around.
1974–1990: Product line expansion[edit]
While Volkswagen’s range of cars soon became similar to that of other large European car makers, the Golf has been the mainstay of the Volkswagen line-up since its introduction, and the mechanical basis for several other cars of the company. There have been eight generations of the Volkswagen Golf, the first of which was produced from the summer of 1974 until the autumn of 1983 (sold as the Rabbit in the United States and Canada and as the Caribe in Latin America). Its chassis also spawned the Volkswagen Scirocco sport coupe, Volkswagen Jetta saloon/sedan, Volkswagen Golf Cabriolet convertible, and Volkswagen Caddy pick-up. North American production of the Rabbit commenced at the Volkswagen Westmoreland Assembly Plant near New Stanton, Pennsylvania in 1978. It would be produced in the United States as the Rabbit until the spring of 1984.[citation needed] The second-generation Golf hatchback/Jetta sedan ran from October 1983 until the autumn of 1991, and a North American version produced at Westmoreland Assembly went on sale at the start of the 1985 model year. The production numbers of the first-generation Golf has continued to grow annually in South Africa as the Citi Golf, with only minor modifications to the interior, engine and chassis, using tooling relocated from the New Stanton, Pennsylvania plant when that site began to build the Second Generation car.[citation needed]
In the 1980s, Volkswagen’s sales in the United States and Canada fell dramatically, despite the success of models like the Golf elsewhere. Sales in the United States were 293,595 in 1980, but by 1984 they were down to 177,709.[35] The introduction of the second-generation Golf, GTI and Jetta models helped Volkswagen briefly in North America. Motor Trend named the GTI its Car of the Year for 1985, and Volkswagen rose in the J.D. Power buyer satisfaction ratings to eighth place in 1985, up from 22nd a year earlier.[36] VW’s American sales broke 200,000 in 1985 and 1986 before resuming the downward trend from earlier in the decade. Chairman Carl Hahn decided to expand the company elsewhere (mostly in developing countries), and the New Stanton, Pennsylvania factory closed on 14 July 1988.[37] Meanwhile, four years after signing a cooperation agreement with the Spanish car maker SEAT in 1982, Hahn expanded the company by purchasing a majority share of SEAT up to 75% by the end of 1986, which VW bought outright in 1990.[38] On 4 July 1985, Volkswagenwerk AG was renamed to Volkswagen AG.
Volkswagen entered the supermini market in 1975 with the Volkswagen Polo, a stylish and spacious three-door hatchback designed by Bertone. It was a strong seller in West Germany and most of the rest of Western Europe, being one of the first foreign small cars to prove popular in Britain. It had started out in 1974 as the Audi 50, which was only available in certain markets and was less popular. The Polo entered a market sector already being dominated by the Fiat 127 and Renault 5, and which before long would also include the Austin Metro and Ford Fiesta.[citation needed]
In 1981, the second-generation Polo launched as a hatchback (resembling a small estate car). In 1983 the range was expanded, with the introduction of a Coupe (similar to a conventional hatchback), and the Classic (a 2-door saloon).[39] The Polo’s practicality, despite the lack of a five-door version, helped ensure even stronger sales than its predecessor. It continued to sell well after a makeover in 1990, finally being replaced by an all-new version in 1994.[40] Also arriving in 1981 were the second generation of the larger Passat and a second generation of the Volkswagen Scirocco coupe.
In 1983 the MK2 Golf was launched. At the beginning of 1988, the third generation Passat was the next major car launch and Volkswagen did not produce a hatchback version of this Passat, despite the rising popularity of the hatchback body style throughout Europe.[citation needed] Just after launching the B3 Passat, Volkswagen launched the Corrado, analogous to the Scirocco, although the Scirocco remained in production until 1992; a third generation of Scirocco was in production 2008–17.[41]
1991–1999[edit]
Volkswagen Golf, in North American form
In 1991, Volkswagen launched the third-generation Golf, which was European Car of the Year for 1992. The Golf Mk3 and Jetta Mk3 arrived in North America in 1993. The sedan version of the Golf was badged Vento in Europe but remained Jetta in the United States. The Scirocco and the later Corrado were both Golf-based coupés.
In 1994, Volkswagen unveiled the J Mays-designed Concept One, a «retro»-themed concept car with a resemblance to the original Beetle, based on the platform of the Polo. Due to a positive response to the concept, a production version was developed as the New Beetle, based on the Golf’s larger platform.[42]
In 1995 the Sharan was launched in Europe, the result of a joint venture with Ford, which also resulted in the Ford Galaxy and SEAT Alhambra.[43]
The company’s evolution of its model range was continued with the Golf Mk4, introduced at the end of 1997 (North America in 1999), its chassis spawned a host of other cars within the Volkswagen Group; the Volkswagen Bora (the sedan known as the Jetta in the United States), SEAT Toledo, SEAT León, Audi A3, Audi TT, and Škoda Octavia. Other main models during the decade include the Polo, a smaller car than the Golf, and the larger Passat for the segment above the Golf.
In 1998 the company launched the new Lupo city car. In 1999 they announced the first «3-litre» car, a lightweight version of the Lupo that could travel 100 km with only 3-liters of diesel—making it the world’s most fuel efficient car at the time.[44]
2000–2016: Further expansion[edit]
Volkswagen began introducing an array of new models after Bernd Pischetsrieder became Volkswagen Group CEO (responsible for all Group brands) in 2002. The sixth-generation VW Golf was launched in 2008, came runner-up to the Opel/Vauxhall Insignia in the 2009 European Car of the Year, and has spawned several cousins: VW Jetta, VW Scirocco, SEAT León, SEAT Toledo, Škoda Octavia and Audi A3 hatchback ranges, as well as a new mini-MPV, the SEAT Altea. The GTI, a «hot hatch» performance version of the Golf, boasts a 2.0 L Turbocharged Fuel Stratified Injection (FSI) direct injection engine. VW began marketing the Golf under the Rabbit name once again in the US and Canada in 2006.
The sixth-generation Passat and the fifth-generation Jetta both debuted in 2005, and Volkswagen announced plans to expand its lineup further by bringing back the Scirocco by 2008. Other models in Wolfgang Bernhard’s (Volkswagen brand CEO) «product offensive» include the Tiguan mid-sized SUV in 2008 and a Passat Coupé. In November 2006 Bernd Pischetsrieder announced his resignation as Volkswagen Group CEO and was replaced by Audi worldwide CEO Martin Winterkorn at the beginning of 2007.
Volkswagen maintained North American sales of 224,195 in 2005. The momentum continued for fiscal 2006, as Volkswagen’s North American sales for the year were 235,140 vehicles, a 4.9 percent increase over 2005, despite a slump in domestic North American manufacturer’s sales. In conjunction with the introduction of new models, the production location of Volkswagen vehicles also underwent a great change. The 2007 Eos, a hardtop convertible, is produced in a new facility in Portugal. All Golfs/Rabbits and GTIs as of 2006 are manufactured in Wolfsburg, Germany, rather than Puebla, Mexico, where Golfs and GTIs for the North American market were produced from 1989 to 1998, and the Brazilian factory in Curitiba, where Golfs and GTIs were produced from 1999 to 2006 (the Jetta has been primarily manufactured in Mexico since 1989). Volkswagen is also in the process of reconfiguring an automotive assembly plant in Belgium. The new models and investments in manufacturing improvements were immediately noticed by automotive critics. Favourable reviews for Volkswagen’s newest cars include the GTI being named by Consumer Reports as the top sporty car under $25,000, one of Car and Driver magazine’s «10 Best» for 2007, Automobile Magazine’s 2007 Car of the Year, as well as a 2008 Motor Trend comparison ranking the mid-size Passat first in its class.
Volkswagen partnered with Daimler AG and other companies to market the BlueTec clean diesel technology on cars and trucks from Mercedes-Benz, Volkswagen, and other companies and brands. According to the United States Environmental Protection Agency, four of the ten most fuel-efficient vehicles available for sale in the United States are powered by Volkswagen diesel engines.[45] Volkswagen has offered a number of its vehicles with a TDI (Turbocharged Direct Injection) engine, which lends class-leading fuel economy to several models. They were a three-way tie for 8th (TDI Beetle, TDI Golf, TDI Jetta) and ninth, the TDI Jetta Wagon. In addition, all Volkswagen TDI diesel engines produced from 1996 to 2006 can be driven on 100% biodiesel fuel.[citation needed] For the 2007 model year, however, strict US government emissions regulations had forced Volkswagen to drop most diesels from their US engine lineup, but a new lineup of diesel engines (then thought) compatible to US standards returned to the American market starting with Model Year 2009. These post-2009 Clean Diesel engines are limited to running on 5% (B5) biodiesel only to maintain Volkswagen’s warranty. Volkswagen long resisted adding a SUV to its lineup, but relented with the introduction of the Touareg, made in partnership with Porsche, while they worked on the Porsche Cayenne and later the Audi Q7. Though acclaimed as a fine handling vehicle, the Touareg has been a modest seller at best, and it has been criticised by auto reviewers for its absence of a third-row seat, the relatively poor fuel economy, and the high vehicle mass. Volkswagen set plans to add a compact SUV with styling influences from the «Concept A» concept vehicle introduced at the 2006 Geneva Auto Show, and on 20 July 2006, Volkswagen announced that the new vehicle called the Tiguan.
Since the discontinuation of the T4 in 2003 and the decision not to export the T5 to the United States, Volkswagen, coincidentally, lacked a van for its North American lineup. To remedy this, Volkswagen launched the Volkswagen Routan, a badge-engineered Dodge Grand Caravan made for the American and Canadian markets, in 2008.
In September 2006, Volkswagen began offering the City Golf and City Jetta only for the Canadian market. Both models were originally the Mk4 Golf and Jetta but were later replaced with the Brazilian versions of the Golf Mk4 and Bora. Volkswagen’s introduction of such models is seen as a test of the market for a subcompact and, if successful, may be the beginnings of a thriving subcompact market for Volkswagen.
In May 2011, Volkswagen completed Chattanooga Assembly in Chattanooga, Tennessee. The Chattanooga Assembly plant marked VW’s first plant since the plant at New Stanton was closed down. The facility has produced Volkswagen cars and SUVs specifically designed for the North American markets, beginning with the Passat B7 in 2011. The company recently announced plans to expand further by investing $900 million to add floor space to the factory.[46]
The VW XL1 began a limited production run in 2013. The XL1 is a lightweight and fuel-efficient two-person vehicle (only 795 kg).
The Volkswagen Atlas, a large crossover SUV, began production in late 2016, and aimed to help end several years of losses for Volkswagen in the United States, the world’s second-largest auto market.[47][48] On 14 September 2016, Volkswagen announced its partnership with three Israeli cybersecurity experts to create a new company, Cymotive, dedicated to automotive security.[49]
2017–present: Focus on electric vehicles[edit]
In 2017, Volkswagen announced plans to place a considerable focus on electric vehicles (EV), with a goal to, by 2025, launch at least 30 EV models, and have 20 to 25 percent of their total yearly sales volume (2-3 million) consist of EVs.[50] In September, Volkswagen CEO Matthias Müller stated that the company aimed to have electric versions of all of its vehicle models by 2030, at a cost of 20 billion euro, and 50 billion euro on acquisition of batteries.[51] On 6 March 2017 at the Geneva Motor Show Volkswagen presented its prototype for a fully autonomous car, Sedric.[52]
Volkswagen returned to motorsport in 2018 by unveiling its all-electric I.D. R. At the Pikes Peak International Hill Climb, Romain Dumas set an all-time course record of just under eight minutes driving the I.D. R.[53]
In September 2018, Volkswagen announced that it would discontinue production of the Beetle (A5) in 2019.[54] Also in September 2018, Volkswagen announced its $100 million investment in Silicon Valley-based solid-state battery startup QuantumScape, becoming the startup’s largest automotive investor and gaining representation on its board.[55]
In February 2019, Volkswagen announced that it would launch an entry-level Jetta sub-brand in China aimed at young buyers. Three models were announced in July 2019, a sedan and two SUVs,[56] all three of which will be manufactured in China as a part of Volkswagen’s joint-venture with FAW.[57]
In September 2019 at the Frankfurt Motor Show, Volkswagen officially unveiled a refreshed logo (a thinner, two-dimensional version of the previous logo) and new sonic branding, which will accompany the newly launched ID.3 electric vehicle. Volkswagen stated that the ID.3 signified the start of a «new era» of the company.[58]
In September 2019, Volkswagen also announced a program to allow old Beetle models to be converted to run on electric power. The electric motor and battery updates will be done in partnership with German company eClassics.[59] The electric components used for retrofitting will be based upon those found in the e-up! model.
In November 2020, Volkswagen announced that, trying to remain the world’s largest carmaker in the green era, it has increased its investment in electric and self-driving cars to $86 billion over the next five years.[60]
In January 2021, Volkswagen announced that its sales in 2020 dropped by 9.9% in China, 23.4% in western Europe and 17.1% in North America.[61]
In March 2021, Volkswagen announced that it would stop developing new internal combustion engines, although it would keep tweaking existing engines to comply with stricter emission rules.[62][better source needed]
Also, the company announced it was changing the American division’s name to «Voltswagen», with the help of Johannes Leonardo, before revealing the move to be a hoax. In a tweet, the company said, the stunt «got the whole world buzzing.» However, some news sources considered the announcement to be real, including the Associated Press, whose headline about being fooled stated, «Volkswagen caught lying again, this time about changing its name.»[63]
In March 2022, Volkswagen released the ID. Buzz electric minivan.[64]
On May 11, 2022, Volkswagen confirmed the relaunch of its Scout off-road vehicle brand, this time as an EV.[65] Production is set to begin in 2026, and this relaunch will be the first time that VW creates a new brand based solely in the U.S. market.[66]
In July 2022 Volkswagen noted the development of the first of their own Gigafactories.[67] The site, based in Salzgitter in Germany, has been termed Mission SalzGiga. The new business unit is focused on all of Volkswagen’s battery activities «from raw materials and the cell right through to recycling», and is part of a €20 billion investment.[67]
On Sep 2022 Volkswagen introduces the ID. XTREME1 off-road Electric concept Car, an off-road electric SUV. [68]
Operations[edit]
Global sales figures, 2006–2018[69] |
|
---|---|
Year | Sales (in millions) |
2006 | 5.7 |
2007 | 6.2 |
2008 | 6.3 |
2009 | 6.3 |
2010 | 7.3 |
2011 | 8.4 |
2012 | 9.3 |
2013 | 9.7 |
2014 | 10.2 |
2015 | 10.0 |
2016 | 10.3 |
2017 | 10.7[70] |
2018 | 10.8[71] |
2019 | 11.0[72] |
Volkswagen is the founding and namesake member of the Volkswagen Group, a large international corporation in charge of multiple car and truck brands, including Audi, SEAT, Porsche, Lamborghini, Bentley, Bugatti, Scania, MAN, and Škoda. Volkswagen Group’s global headquarters are located in Volkswagen’s historic home of Wolfsburg, Germany.[73][74]
Volkswagen Group, as a unit, is Europe’s largest motor vehicle manufacturer, with over 74,000 employees and over 7700 dealerships.[75] For a long time, Volkswagen has had a market share over 20 percent.[76]
In 2010, Volkswagen posted record sales of 6.29 million vehicles, with its global market share at 11.4%.[77] In 2008, Volkswagen became the third-largest car maker in the world,[78] and, as of 2016, Volkswagen was the second largest manufacturer worldwide.[79] In 2018 the company benefited from trade tariffs and new emission standards, with a record deliveries of 10.8 million vehicles.[80] Volkswagen Group’s core markets include Germany and China.[81]
In July 2019, Volkswagen invested $2.6 billion in Argo AI, a startup focused on developing self-driving vehicles.[82]
International properties[edit]
Volkswagen logo evolution (1937–2019)
Volkswagen has factories in many parts of the world, manufacturing or assembling vehicles for local markets. In addition to plants in Germany, Volkswagen has manufacturing or assembly facilities in Mexico, the United States, Slovakia, China, India, Russia, Malaysia, Brazil, Argentina, Portugal, Spain, Poland, the Czech Republic, Bosnia and Herzegovina, Kenya and South Africa. In 2011, Volkswagen was named in the top 25 largest companies in the world by the Forbes Global 2000.[83][84]
As of May 2014, Volkswagen was planning to start assembling certain engines in India to increase localisation from 70% to 90%.[85]
In January 2016, Volkswagen announced the launch of a new factory in Algeria during a summit between Angela Merkel and Algerian prime minister Abdelmalek Sellal.[86] The factory was launched in Relizane, producing Volkswagen Golf VII, Volkswagen Polo, Volkswagen Caddy, SEAT Ibiza and Škoda Octavia cars.
In the 2021 review of WIPO‘s annual World Intellectual Property Indicators VW ranked 6th in the world for its 84 industrial design registrations that were published under the Hague System during 2020.[87] This position is down on their previous 5th-place ranking for 73 industrial design registrations being published in 2019.[88][third-party source needed]
Since 1985, Volkswagen has also run the Volkswagen AutoMuseum in Wolfsburg, which is dedicated to the history of the company.[89][third-party source needed]
Working conditions[edit]
With 120,000 employees in Germany,[90] VW is one of the most well organized labour represented companies in the world and Germany. The role that Works Councils and IG Metall play is unique even within Germany. VW workers have some of the strongest collective agreements. VW has a strong tradition and practice of social partnership and co-determination.[91]
Volkswagen agreed in December 2011 to implement a rule passed by the company’s Works Council aimed at improving work–life balance and avoiding burnout by restricting company email functionality on the firm’s BlackBerry smartphones to working periods and the half-hour before and after working periods. About 1,150 of Volkswagen’s more than 190,000 employees in Germany were affected by the email restriction.[92]
Relationship with Porsche and the Volkswagen Law[edit]
Volkswagen has always had a close relationship with Porsche, the Zuffenhausen-based sports car manufacturer founded in 1931 by Ferdinand Porsche, the original Volkswagen designer and Volkswagen company co-founder, hired by Adolf Hitler for the project. The first Porsche car, the Porsche 64 of 1938, used many components from the Volkswagen Beetle. The 1948 Porsche 356 continued using many Volkswagen components, including a tuned engine, gearbox and suspension.
The two companies continued their collaboration in 1969 to make the VW-Porsche 914 and Porsche 914-6. (The 914-6 had a 6-cylinder Porsche engine, and the standard 914 had a Volkswagen engine.) Volkswagen and Porsche would collaborate again in 1976 on the Porsche 912-E (the USA only) and the Porsche 924, which used many Audi components and was built at Audi’s Neckarsulm facilities. The 924 was originally designated for AUDI. Most Porsche 944 models were built there, although they used far fewer VW components.
The Porsche Cayenne, introduced in 2002, shares its entire chassis with the Volkswagen Touareg and Audi Q7, and is built at the same Volkswagen factory in Bratislava that the other SUVs are built.
In September 2005, Porsche announced it would increase its 5% stake in Volkswagen to 20% at a cost of €3 billion, with the intention that the combined stakes of Porsche and the government of Lower Saxony would ensure that any hostile takeover by foreign investors would be impossible.[93] Speculated suitors included DaimlerChrysler, BMW, and Renault. In July 2006, Porsche increased their ownership again to 25.1%.
On 4 March 2005, the European Commission brought an action against the Federal Republic of Germany before the European Court of Justice, claiming that the Volkswagen Law, which prevents any shareholder in Volkswagen from executing more than 20% of the total voting rights in the firm, was illegally restricting the flow of capital in Europe.[94] On 13 February 2007, Advocate General Dámaso Ruiz-Jarabo Colomer submitted an opinion to the court in support of the action.[95] This again opened the possibility of a hostile takeover of VW and so on 26 March of the same year Porsche took its holding of Volkswagen shares to 30.9%. Porsche formally announced in a press statement that it did not intend to take over Volkswagen, but intended the move to avoid a competitor’s taking a large stake and to stop hedge funds from dismantling VW.[96] As expected, on 22 October 2007, the European Court of Justice ruled in agreement with Ruiz-Jarabo and the law was struck down.[97][98] In October 2007, the European Court of Justice ruled that the VW law was illegal[99] because it was protectionist. At that time, Porsche held 31% of VW shares – although a smaller proportion of voting rights, due to the Volkswagen Law – and there had been speculation that Porsche would be interested in taking over VW if the law did not stand in its way. The court also prevented the government from appointing Volkswagen board members.[100] The German government then rewrote the Volkswagen law, only to be sued again.[101][102][103] In October 2013, the EU Court of Justice in Luxembourg ruled that the rewritten Volkswagen law «complied in full» with EU rules.[104]
On 26 October 2008, Porsche revealed its plan to assume control of VW. As of that day, it held 42.6% of Volkswagen’s ordinary shares and stock options on another 31.5%. Combined with the state of Lower Saxony’s 20.1% stake, this left only 5.8% of shares on the market—mostly with index funds that could not legally sell.[105] Hedge funds desperate to cover their short positions forced Volkswagen stock above one thousand euros per share, briefly making it the world’s largest company by market capitalisation on 28 October 2008.[106] By January 2009, Porsche had a 50.76% holding in Volkswagen AG, although the «Volkswagen Law» prevented it from taking control of the company.[107]
On 6 May 2009, the two companies decided to join, in a merger.
On 13 August, Volkswagen Aktiengesellschaft’s supervisory board signed the agreement to create an integrated automotive group with Porsche led by Volkswagen. The initial decision was for Volkswagen to take a 42.0% stake in Porsche AG by the end of 2009, and it would also see the family shareholders selling the automobile trading business of Porsche Holding Salzburg to Volkswagen.[108] In October 2009 however, Volkswagen announced that its percentage in Porsche would be 49.9% for a cost of €3.9 billion (the 42.0% deal would have cost €3.3 billion).[109] On 1 March 2011, Volkswagen has finalised the purchase of Porsche Holding Salzburg (PHS), Austria’s leading specialty automobile distributor, for €3.3 billion ($4.55 billion).[110]
In January 2020, Volkswagen was overtaken by Tesla, Inc. as the second-most valuable auto maker.[111]
Product line[edit]
Best-selling Volkswagen models in 2019[72] | ||
---|---|---|
Rank | Model | Production output |
1 | Tiguan | 910,126 |
2 | Polo/Virtus/Vento/Ameo | 706,052 |
3 | Golf | 679,351 |
4 | Jetta/Sagitar | 610,327 |
5 | Passat/Magotan | 543,706 |
6 | Lavida | 514,698 |
7 | Bora | 345,077 |
8 | T-Roc | 328,069 |
9 | T-Cross/Tacqua/Taigun | 274,071 |
10 | Santana | 244,132 |
The Volkswagen brand produces various models which consists of global products and regional products, specifically for large markets including Europe, China and Latin America. Volkswagen AG annual report in 2019 reported that the best-selling model under the Volkswagen brand globally is the Tiguan, followed by the B-segment range of Polo, Virtus, Vento and Ameo, and Golf.[72]
Hatchbacks[edit]
Volkswagen has been one of the leading manufacturer in terms of hatchback production, which traditionally has been a popular segment in Europe.[112][113] The brand offered a range of hatchbacks from A-segment, B-segment, and C-segment. The Golf traditionally has been the strongest selling vehicle for the brand in Europe, followed by the smaller Polo which apart from the European market also has a stronghold in emerging markets. Sales for the hatchback category has slowed down due to the rise of the SUV segment.[114][115]
SUVs/crossovers[edit]
The Volkswagen Tiguan has claimed the top spot in terms of sales figures within Volkswagen models.
The brand introduced its first crossover SUV in 2002 starting from the Touareg, a full-size luxury SUV. The brand SUV expansion continues with the release of Tiguan, a C-segment mainstream SUV in 2007. In the mid-2010s, the company has decided to an SUV in every class of car that can justify one, which the brand called the «SUV offensive».[116] Between 2017 and 2020, the brand has aggressively expanded its SUV line-up by growing its number of models from 2 to 8 models, excluding its derivatives, ranging from B-segment, C-segment, and D-segment SUVs which include global models and regional models. Volkswagen also started producing derivatives of its SUV models with a rear sloping roof marketed as coupé SUV which had gained popularity in China, the largest single market for the brand.[117][118]
In 2019, every fourth vehicle delivered by the Volkswagen brand today is an SUV, with its top contributor being the Tiguan. The brand plans to have over 30 SUV models on offer worldwide by 2025, contributing 50 percent of its global sales.[119] Volkswagen also expects SUVs to lead the ID. family, its future electric vehicle range of models.[120]
The SUV expansion has claimed casualties in the MPV segment, which saw the Sharan mid-size MPV being phased out in 2020.[121]
Regional models[edit]
Chinese market[edit]
Volkswagen is a market leader in China, which is the largest single automotive market in the world. In 2019, 3.16 million Volkswagen-branded vehicles were delivered in the country.[122] The importance of the market has justified a significant amount of China-specific models.
Sedans are a favoured segment in China due to their spacious interiors and boot space. In 2019, the brand sold 1.6 million of them in China. In the compact notchback or sedan segment, the brand is represented by several China-only models which include the Sagitar, Lamando, Bora, Santana, Lavida, and its derivatives in other body styles,[123] while the mid-size sedan segment is represented by the Passat and Magotan.[124][125] The Lavida was the best-selling model in China of all manufacturers in 2019 with 491,000 units sold.[126]
The popularity of SUVs also gave birth to several SUV models built or reworked specifically for China, including the Tharu, Tayron, Tayron X, Tiguan X, and reworked versions of the T-Cross and T-Roc.[127] The brand also has a strong presence in the premium or luxury segment including the Phideon and Viloran as the models developed specifically for China.[128][129]
Brazilian market[edit]
The brand has a notable history in Brazil. Volkswagen’s relationship with Brazil dates back to the early 1950s. In 1956, Volkswagen began by building a plant in São Bernardo do Campo, near São Paulo as its first manufacturing plant outside Germany as a response to the Brazil’s ban on the import of completely assembled vehicles in 1950.[130] One year later, the plant started to produce the Kombi model – 370 cars at that time, with a 50 percent local content component share. Of 81 million vehicles produced over six decades in Brazil, 23 million of it was built by Volkswagen, which was produced by four passenger car factories in the country. In 2018, Volkswagen accounted for close on 15 percent of the Brazilian car market.[131]
The importance of the Brazilian market gave birth to several models developed and manufactured by Volkswagen do Brasil, which include the Fox, Gol, Nivus, Saveiro, Virtus and Voyage. These models are also typically exported throughout Latin America. Historical vehicles built for the market include the Brasília, SP1 & SP2, 1500/Variant/Variant II, Karmann Ghia TC, Parati and Suran.[132][133][134] The Gol, first launched in 1980, was the best-selling car in the country for 27 consecutive years, up until 2013.[130][131]
Environment-friendly vehicles[edit]
Pure ethanol vehicles[edit]
Volkswagen do Brasil produced and sold pure ethanol-powered (E100 only) vehicles in Brazil, and production was discontinued only after they were supplanted by more modern Flex Fuel technology. As a response to the 1973 oil crisis, the Brazilian government began promoting bioethanol as a fuel, and the National Alcohol Program —Pró-Álcool— (Portuguese: Programa Nacional do Álcool) was launched in 1975.[135][136][137] Compelled by the 1979 energy crisis, and after development and testing with government fleets by the CTA at São José dos Campos, and further testing of several prototypes developed by the four local carmakers, including Volkswagen do Brasil, pure ethanol vehicles were launched in the Brazilian market.[135][136] Petrol engines were modified to support hydrous ethanol characteristics and changes included compression ratio, amount of fuel injected, replacement of materials that would get corroded by the contact with ethanol, use of colder spark plugs suitable for dissipating heat due to higher flame temperatures, and an auxiliary cold-start system that injects petrol from a small tank in the engine compartment to help starting when cold. Within six years, around 75% of all Brazilian passenger cars were manufactured with ethanol engines.[135][138]
Production and sales of pure ethanol vehicles tumbled beginning in 1987 owing to several factors, including a sharp decline in petrol prices as a result of the 1980s oil glut, and high sugar prices in the world market, shifting sugarcane ethanol production from fuel to sugar. By mid-1989, a shortage of ethanol fuel supply in the local market left thousands of vehicles in line at petrol stations or out of fuel in their garages, forcing consumers to abandon ethanol vehicles.[137][139]
Flexible-fuel vehicles[edit]
The 2003 VW Gol 1.6 Total Flex was the first full flexible-fuel vehicle launched in Brazil, capable of running on any blend of petrol and E100. In March of that year, on its fiftieth anniversary, Volkswagen do Brasil launched in the local market the Gol 1.6 Total Flex, the first Brazilian commercial flexible fuel vehicle capable of running on any mix of E20-E25 petrol and up to 100% hydrous ethanol fuel (E100).[140][141][142][143] After the pure ethanol fiasco, consumer confidence in ethanol-powered vehicles was restored, allowing a rapid adoption of the flex technology. This was facilitated by the fuel distribution infrastructure already in place throughout Brazil, with more than 30 thousand fueling stations, a heritage of the Pró-Álcool program[144]
Owing to the success and rapid consumer acceptance of the flex-fuel versions, by 2005 VW had sold 293,523 flex-fuel cars and light-duty trucks, and only 53,074 petrol-only automobiles,[145] jumping to 525,838 flex-fuel vehicles and only 13,572 petrol-only cars and 248 petrol-only light trucks in 2007,[146] and reaching new car sales of 564,959 flex-fuel vehicles in 2008, representing 96% of all new cars and light-duty trucks sold in that year.[147] VW do Brasil stopped manufacturing gasoline-only vehicles models for the local market in 2006,[141] and all of the remaining petrol-only Volkswagen models sold in Brazil are imported. The flex-fuel models currently produced for the local market are the Gol, Fox, CrossFox, Parati, Polo Hatch, Polo Sedan, Saveiro, Golf, and Kombi.[148] By March 2009, Volkswagen do Brasil had attained the milestone mark of two million flex-fuel vehicles produced since 2003.[149][150]
Hybrid vehicles[edit]
The Volkswagen Jetta Hybrid gets 48 mpg‑US (20.4 km/L) on highway.
Volkswagen and Sanyo have teamed up to develop a battery system for hybrid cars.[151] Volkswagen head Martin Winterkorn has confirmed the company plans to build compact hybrid electric vehicles. He has stated «There will definitely be compact hybrid models, such as Polo and Golf, and without any great delay», with petrol and diesel power. For example, Golf is the ideal model to go hybrid as the Golf 1.4 TSI was recently awarded the «Auto Environment Certificate» by the Oko-Trend Institute for Environmental Research, and was considered one of the most environmentally friendly vehicles of 2007.[152] Also underway at Volkswagen’s Braunschweig R&D facilities in Northern Germany is a hybrid version of the next-generation Touareg.[153]
VW intends all future models to have the hybrid option. «Future VW models will fundamentally also be constructed with hybrid concepts,» VW head of development Ulrich Hackenberg told Automobilwoche in an interview. Hackenberg mentioned that the car based on the Up! concept seen at Frankfurt Motor Show,[154] as well as all future models, could be offered with either full or partial hybrid options. The rear-engine up! will go into production in 2011. Nothing has been said about plug-in hybrid options.[155]
Volkswagen announced at the 2010 Geneva Motor Show the launch of the 2012 Touareg Hybrid, scheduled for 2011.[156][157] VW also announced plans to introduce diesel-electric hybrid versions of its most popular models in 2012, beginning with the new Jetta, followed by the Golf Hybrid in 2013 together with hybrid versions of the Passat.[158][159] In 2012, the Volkswagen Jetta Hybrid set the world record to become the fastest hybrid car at 187 mph (301 km/h).
Plug-in electric vehicles[edit]
In November 2009, Volkswagen announced it has hired Karl-Thomas Neumann as its group chief officer for electric traction.[160] VW’s Chief of research, Jürgen Leohold, said in 2010 the company has concluded hydrogen fuel-cell cars are not a viable option.[161][162]
As of May 2016, the Volkswagen Group offers for retails customers nine plug-in electric cars, of which, three are all-electric cars: the Volkswagen e-Up!, e-Golf and Audi R8 e-tron, and six are plug-in hybrids: the Volkswagen Golf GTE, Passat GTE, Audi A3 Sportback e-tron, Q7 e-tron quattro, Porsche Panamera S E-Hybrid and Cayenne S E-Hybrid.[163] Also two limited production plug-in hybrids were manufactured beginning in 2013, the Volkswagen XL1 (250 units) and the Porsche 918 Spyder (918 units).[164][165] Total cumulative sales of all Volkswagen brand electrified cars since the start of their respective production is expected to reach about 103,000 by the end of 2016.[163] The Volkswagen ID.4 was launched in the U.S. in September 2020.
In order to comply with increasingly strict carbon dioxide emission limits in major markets, the VW Group expects to sell about one million all-electric and plug-in hybrid vehicles a year worldwide by 2025. The Group plans to expand its plug-in range with 20 new pure electric and plug-in hybrid cars, including two cars to compete with Tesla, Inc., the Porsche Mission E all-electric car and the Audi e-tron quattro, which is expected to become the brand’s first mass-production electric vehicle. According to Thomas Ulbrich, VW brand production chief, the carmaker has the capacity to build as many as 75,000 battery-electric and plug-in hybrids a year if demand rises. Volkswagen announced in October 2015 that «it will develop a modular architecture for battery-electric cars, called the MEB. The standardised system will be designed for all body structures and vehicle types and will allow the company to build emotionally appealing EVs with a range of up to 310 mi (500 km).»[163] In June 2016, VW launched a program to develop 30 all-electric cars in 10 years, and sell 2–3 million electric cars per year by 2025.[166] Due to lower manpower requirements for electric motors than for piston engines, VW expects a gradual workforce reduction as numbers of electric cars increase.[167][168] VW considers battery factory ownership as too expensive.[169]
Flying vehicles[edit]
In February 2021, Volkswagen issued a statement that «vertical mobility» could be the next step after self-driving technology. It announced that the company is exploring the feasibility of flying vehicles in China.[170]
Awards[edit]
The Volkswagen Polo in Christchurch, New Zealand. The Volkswagen Polo won the 2010 World Car of the Year.
Volkswagen was named the fourth most influential car of the 20th century in the 1999 Car of the Century competition, for its Volkswagen Type 1 «Beetle» model. It trailed only the Ford Model T, BMC Mini, and Citroën DS.[171]
Volkswagen has produced four winners of the 50-year-old European Car of the Year award.
- 1992 – Volkswagen Golf
- 2010 – Volkswagen Polo
- 2013 – Volkswagen Golf
- 2015 – Volkswagen Passat
Volkswagen has produced five winners of the United States Motor Trend Car of the Year award – the original Car of the Year designation, which began in 1949.
- 1985 – Volkswagen GTI
- 1999 – Volkswagen New Beetle (Import COTY subgroup)
- 2004 – Volkswagen Touareg (Sport Utility Vehicle COTY subgroup)
- 2012 – Volkswagen Passat
- 2015 – Volkswagen Golf line-up[172]
Volkswagen has already produced five winners of the recently developed World Car of the Year award.
- 2009 – Volkswagen Golf
- 2010 – Volkswagen Polo
- 2012 – Volkswagen up!
- 2013 – Volkswagen Golf
- 2021 – Volkswagen ID.4
Motorsport[edit]
Formula racing[edit]
- In 1963, Formula Vee circuit racing, with cars built from easily available Beetle parts, started in the United States. It quickly spread to Europe and other parts of the world. It proved very popular as a low-cost route into formula racing.[173]
- In 1971, Volkswagen of America started the more powerful Formula Super Vee,[174] which became famous for hothousing new talent.[citation needed] In the 11 years it ran, until 1982, it produced a stable of world-famous Formula One drivers—names like Niki Lauda, Jochen Mass, Nelson Piquet, Jochen Rindt and Keke Rosberg. Volkswagen also notched up several victories, and the championship in Formula Three.
- In July 2011 Wolfgang Dürheimer, the director of Bugatti and Bentley, told German magazine Auto, Motor und Sport that «if [the VW group] is at the forefront of the auto industry, I can imagine us competing in Formula 1 in 2018. We have enough brands to pull it off.»[175][176] They did not compete in F1 in 2018.
World Rally Championship[edit]
- In 1981, now based in Hanover, VW took a new direction into rallying, with the launch of the first-generation Golf, and Sweden’s Per Eklund, Frenchman Jean-Luc Thérier, and the Finn Pentti Airikkala. The final chapters in Volkswagen Racing UK’s rallying story were the ‘one-make’ Castrol Polo Challenge, and the Polo GTI ‘Super 1600’ in 2001.
- Volkswagen Motorsport won the World Rally Championship with Sébastien Ogier and co-driver Julien Ingrassia four years in a row from 2013 to 2016 in the Volkswagen Polo R WRC.
Dakar Rally[edit]
- In 1980, Volkswagen competed with the Audi-developed Iltis, placing 1st, 2nd, 4th and 9th overall.
- In 2003, the Hanover-based team entered with a 2WD buggy named Tarek, finishing 6th overall and 1st in the 2WD and Diesel class.
- In 2005, an updated Race-Touareg with slightly more power entered, with driver Bruno Saby finishing 3rd overall and 1st in the Diesel class.
- In 2006, the revised Race-Touareg entered, with driver Giniel de Villiers finishing 2nd overall and 1st in the Diesel class.
- Volkswagen won the 2009, 2010 and 2011 Dakar Rally, held in South America.
Volkswagen motorsport worldwide[edit]
- Europe: In 1998 the company founded the ADAC Volkswagen Lupo Cup, founded in 1998 (renamed Polo Cup in 2003, and Volkswagen Scirocco R-Cup from 2010 to 2014), and started the ADAC New Beetle Cup in 2000. In 2004, Volkswagen Commercial Vehicles entered the European Truck Racing series with the Volkswagen Titan truck – it became a back-to-back champion for the 2004 and 2005 series.
- United States: In 1976, Volkswagen entered the under-2000-cc Trans-Am Series, with the Scirocco, and they won their class outright.[177] Beginning in 2008 Volkswagen introduced the Jetta TDI Cup. The Jetta TDI Cup is an SCCA sanctioned race series that features 25 drivers between the ages of 16 and 26 driving slightly modified 2009 Jetta TDIs. The series features 10 events at 8 different road courses across North America. There is $50,000 prize money at stake over the course of the series in addition to the $100,000 prize awarded to the champion of the series at the conclusion of the last race.[178]
- Argentina: Many Volkswagen models have competed in TC 2000, including the 1980 to 1983 champion Volkswagen 1500 and the 1994 champion Volkswagen Gol.
- In 1999 and 2000, VW won the F2 Australian Rally Championship with the Golf GTI.
- Finland: In 2002, VW won the Finnish Rally Championship in a7/(F2), with a Golf Mk4 KitCar, with Mikko Hirvonen. In 1999 and 2000, VW won the Finnish Rally Championship in a7/(F2) with a Golf Mk3 KitCar. In 2000, 2001 and 2002, VW won the Finnish Racing Championship in Sport 2000 with a Golf Mk4.[179][180][181]
- Austria: From 1967 until 1974, the Austrian sole distributor Porsche Salzburg entered the VW Beetle (1500, 1302S and 1303S) in Europe-wide rallies. Victories were achieved in 1972 and 1973 in the overall Austrian championship, on Elba, in the Acropolis rally (first in class). Top drivers were Tony Fall (GB), Achim Warmbold (D), Günter Janger (A), Harry Källström (S).
-
1939 Berlin to Rome. Porsche Type 64 racer based on Beetle platform
-
Edition 2007 Race Touareg 2 at Essen Motor Show 2006
Literature[edit]
- Jonas Kiefer: VW Typenatlas, Serienfahrzeuge. 2. Auflage. Delius Klasing, Bielefeld 2002, ISBN 3-7688-1271-5.
- Rudi Heppe: VW Personenwagen. Podszun, Brilon 2001, ISBN 3-86133-209-4.
- Halwart Schrader: VW Personenwagen seit 1945, Band 1, Typenkompass. Motorbuch Verlag, Stuttgart 2001, ISBN 3-613-02105-6.
- Halwart Schrader: VW Personenwagen seit 1945, Band 2, Typenkompass. Motorbuch Verlag, Stuttgart 2001, ISBN 3-613-02186-2.
- Werner Oswald: Deutsche Autos, Band 2, 1920–1945. 2. Auflage. Motorbuch Verlag, Stuttgart 2005, ISBN 3-613-02170-6.
- Werner Oswald: Deutsche Autos, Band 3, 1945–1990, Ford, Opel und Volkswagen. 1. Auflage. Motorbuch Verlag, Stuttgart 2001, ISBN 3-613-02116-1.
See also[edit]
- Baja bug
- Cal Look
- List of German cars
- List of automobile manufacturers
- Punch buggy
- Standard Superior – a previous attempt to produce a «Volkswagen»
- Steyr 50
- VDub – tagline for the recent VWoA Golf GTI TV advertisement
- Volksflugzeug
- Volksrod
- Volkswagen advertising
- VW 276 Schlepperfahrzeug, military use 1944
- Volkswagen controversies
Further reading[edit]
- William Shirer, The Rise and Fall of the Third Reich (50th Anniversary Edition) (New York: Simon & Schuster, 1990)
- Andrea Hiott, Thinking Small (New York: Ballantine Books, 2012)
Notes[edit]
- ^ English: , .
- ^ Tooze notes: «Even if the war had not intervened, developments up to 1939 made clear that the entire conception of the ‘people’s car’ was a disastrous flop.» Tooze (2006) p.156.
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- ^ «Fuel cell cars won’t save the world». Autocar. 6 November 2007. Archived from the original on 6 December 2010. Retrieved 27 September 2010.
- ^ a b c Hetzner, Christiaan (29 May 2016). «VW goal: 1 million electrified vehicles by 2025». Automotive News. Retrieved 29 May 2016.
- ^ Henning Kroghhkrogh (9 October 2013). «Vergabe der Kleinstserie: VW lenkt XL-1-Fans auf Zielgerade» [Allocation of micro series: VW XL1 draws fans to finish line]. Automobilwoche (in German). Archived from the original on 29 October 2013. Retrieved 26 October 2013.
- ^ Michael Harley (1 October 2012). «2014 Porsche 918 Spyder». Autoblog.com. Archived from the original on 5 October 2012. Retrieved 14 October 2012.
- ^ «News». Archived from the original on 21 June 2016. Retrieved 20 June 2016.
- ^ «VW HR chief says expects five-digit number of job cuts: FAZ». Reuters. 29 October 2016. Archived from the original on 1 November 2016. Retrieved 1 November 2016.
- ^ Germis, Carsten (28 October 2016). «VW-Personalchef: Elektromobilität wird Zehntausende Jobs kosten». Frankfurter Allgemeine Zeitung. Archived from the original on 31 October 2016. Retrieved 1 November 2016.
- ^ Germis, Carsten (18 October 2016). «Osterloh besteht auf Bau einer Batteriefabrik». Frankfurter Allgemeine Zeitung. Archived from the original on 3 November 2016. Retrieved 1 November 2016.
- ^ «Volkswagen is exploring flying vehicles in China». 9 February 2021.
- ^ Cobb, James G. (24 December 1999). «This Just In: Model T Gets Award». The New York Times. Archived from the original on 16 August 2012. Retrieved 20 February 2017.
- ^ Mike Millikin (13 November 2014). «Volkswagen Golf family named ‘2015 Motor Trend Car of the Year’«. Green Car Congress. Archived from the original on 17 November 2014. Retrieved 15 November 2014.
- ^ «South African Formula Vee History». Formulaveesa.org.za. 17 May 2009. Archived from the original on 22 December 2005. Retrieved 27 September 2010.
- ^ Walton, Jeremy (January 1977). «Lola Super Vee». MotorSport Magazine. 18-20 Rosemont Road, London NW3: MotorSport Archive. Archived from the original on 16 April 2015. Retrieved 24 January 2019.
SuperVee, which amounted to building a much more recognisable racing car, without the inclusion of so many standard VW parts, had its first Championship year in 1971, both America and Europe organising lucrative series with VW backing.
{{cite web}}
: CS1 maint: location (link) - ^ Davis, Brett (1 August 2011). «Volkswagen in Formula 1 by 2018?». Drive. Australia. Archived from the original on 20 June 2022. Retrieved 20 June 2022.
- ^ Gitlin, Jonathan M. (2 May 2022). «Porsche and Audi are both going to enter Formula 1 in 2026». Ars Technica. Advance Publications. Archived from the original on 2 May 2022. Retrieved 20 June 2022.
«VW Group to F1» rumors have circulated for years, but now it’s true.
- ^ «Scirocco Trans Am Article/Advert». Archived from the original on 4 March 2010. Retrieved 27 September 2010.
- ^ «Twenty two drivers qualify for 2010 Volkswagen Jetta TDI Cup final driver selection event». VW.com. Archived from the original on 26 August 2010. Retrieved 22 December 2009.
- ^ «Sport 2000 Tour 2000 standings». Driver Database. Retrieved 18 May 2022.
- ^ «Sport 2000 Tour 2001 standings». Driver Database. Retrieved 18 May 2022.
- ^ «Sport 2000 Tour 2002 standings». Driver Database. Retrieved 18 May 2022.
External links[edit]
Wikimedia Commons has media related to Volkswagen.
- Official website
- Volkswagen.com Volkswagen Cars Worldwide portal
- Volkswagen Classic (in German)
- Volkswagen Cars Technical Information
This article is about the main company. For the flagship marque of this company, see Volkswagen.
Volkswagen AG
Headquarters in Wolfsburg, Germany |
|
Type | Public (AG) |
---|---|
Traded as |
FWB: VOW, VOW3 DAX Component (VOW3) |
ISIN | DE0007664005 |
Industry | Automotive |
Founded | Berlin, Germany (28 May 1937; 85 years ago) |
Headquarters |
Wolfsburg, Lower Saxony , Germany |
Number of locations |
100 production facilities across 27 countries |
Area served |
Worldwide |
Key people |
Hans Dieter Pötsch (Chairman of the Supervisory Board)[1] Oliver Blume (Chairman of the Board of Management)[2][3] |
Products | Automobiles, commercial vehicles, internal combustion engines, motorcycles, turbomachinery |
Production output |
8,283,000 (2021)[4] |
Brands |
Automotive:[5]
Commercial:
Design:
|
Services | Banking, financing, fleet management, insurance, leasing[6] |
Revenue | €250.200 billion (2021)[4] |
Operating income |
€20.126 billion (2021)[4] |
Net income |
€15.428 billion (2021)[4] |
Total assets | €528.609 billion (2021)[4] |
Total equity | €144.449 billion (2021)[4] |
Owners |
|
Number of employees |
667,647 employees (average during 2021)[4] |
Subsidiaries |
Transportation:[5]
Financial services:
Logistics:
Industrial:
International:
|
Website | www.volkswagenag.com |
Volkswagen AG (German: [ˈfɔlksˌvaːgŋ̍] (listen)), known internationally as the Volkswagen Group, is a German multinational automotive manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. The company designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines and turbomachinery, as well as offering related services, including financing, leasing and fleet management. In 2016, it was the world’s largest automaker by sales, and keeping this title in 2017, 2018 and 2019, selling 10.9 million vehicles.[7] It has maintained the largest market share in Europe for over two decades.[8] It ranked seventh in the 2020 Fortune Global 500 list of the world’s largest companies.[9]
The Volkswagen Group sells passenger cars under the Audi, Bentley, Cupra, Lamborghini, Porsche, SEAT, Škoda and Volkswagen brands; motorcycles under the Ducati name; light commercial vehicles under the Volkswagen Commercial Vehicles brand; and heavy commercial vehicles via the marques of listed subsidiary Traton (Navistar, MAN, Scania and Volkswagen Truck & Bus). It is divided into two primary divisions—the Automotive Division and the Financial Services Division—and as of 2008, it had about 342 subsidiary companies.[10] Volkswagen also has three joint ventures in China, FAW-Volkswagen, SAIC Volkswagen and Volkswagen Anhui. The company has operations in roughly 150 countries, and it has 100 production facilities across 27 countries.
Volkswagen was founded in Berlin in 1937 and incorporated in Wolfsburg to manufacture the car that would become known as the Beetle. The company’s production grew rapidly in the 1950s and 1960s. In 1965, it acquired Auto Union, which subsequently produced the first postwar Audi models. Volkswagen launched a new generation of front-wheel drive vehicles in the 1970s, including the Passat, Polo and Golf; the last became its bestseller. Volkswagen acquired a controlling stake in SEAT in 1986, making it the first non-German marque of the company, and acquired control of Škoda in 1994, of Bentley, Lamborghini and Bugatti in 1998, Scania in 2008 and of Ducati, MAN and Porsche in 2012. The company’s operations in China have grown rapidly in the past decade, with the country becoming its largest market.
Volkswagen Aktiengesellschaft is a public company and has a primary listing on the Frankfurt Stock Exchange, where it is a constituent of the Euro Stoxx 50 stock market index, and a secondary listings on the Luxembourg Stock Exchange and SIX Swiss Exchange. It has been traded in the United States via American depositary receipts since 1988, currently on the OTC Marketplace. Volkswagen delisted from the London Stock Exchange in 2013.[11][12] The government of Lower Saxony holds 12.7% of the company’s shares, granting it, by law, 20% of the voting rights.[13]
History[edit]
1937 to 1945[edit]
Volkswagen (meaning ‘People’s car’ in German) was founded in Berlin as the Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH (‘Limited Liability Company for the preparation of the German People’s Car’, abbreviated to Gezuvor) by the National Socialist Deutsche Arbeitsfront (German Labour Front) and incorporated on 28 May 1937.[14][15][16] The purpose of the company was to manufacture the Volkswagen car, originally referred to as the Porsche Type 60, then the Volkswagen Type 1, and commonly called the Volkswagen Beetle.[17] This vehicle was designed by Ferdinand Porsche’s consulting firm, and the company was backed by the support of Adolf Hitler.[18] On 16 September 1938, Gezuvor was renamed Volkswagenwerk GmbH (‘Volkswagen Factory GmbH’).[14]
Shortly after the factory near Fallersleben was completed, World War II started, and the plant primarily manufactured the military Kübelwagen (Porsche Type 82) and the related amphibious Schwimmwagen (Type 166), both of which were derived from the Volkswagen. Only a small number of Type 60 Volkswagens were made during this time. The Fallersleben plant also manufactured the V-1 flying bomb, making the plant a major bombing target for the Allied forces.
1945 to 1970[edit]
After the war in Europe, in June 1945, Major Ivan Hirst[17] of the British Army Royal Electrical and Mechanical Engineers (REME) took control of the bomb-shattered factory for use in repairing British Army vehicles, pending the expected disposal of the plant tooling and equipment as war reparations. However, no British car manufacturer was interested. A British report on the car said that «the vehicle does not meet the fundamental technical requirement of a motor-car … it is quite unattractive to the average buyer … To build the car commercially would be a completely uneconomic enterprise.»[19] In 1948, the Ford Motor Company of USA was offered Volkswagen, but Ernest Breech, a Ford executive vice president said he did not think either the plant or the car was «worth a damn.»[20] Breech later said that he would have considered merging Ford of Germany and Volkswagen, but after the war, ownership of the company was in such dispute that nobody could possibly hope to be able to take it over. As part of the Industrial plans for Germany, large parts of German industry, including Volkswagen, were to be dismantled. Total German car production was set at a maximum of 10% of the 1936 car production numbers.[21] The company survived by producing cars for the British Army, and in 1948 the British Government handed the company back over to the German state, and it was managed by former Opel chief Heinrich Nordhoff.
The Audi F103, in production from 1965 to 1972
Production of the Type 60 Volkswagen (re-designated Type 1) started slowly after the war due to the need to rebuild the plant and because of the lack of raw materials, but production grew rapidly in the 1950s and 1960s. The company began introducing new models based on the Type 1, all with the same basic air-cooled, rear-engine, rear-drive platform. These included the Volkswagen Type 2 in 1950, the Volkswagen Karmann Ghia in 1955, the Volkswagen Type 3 in 1961, the Volkswagen Type 4 in 1968, and the Volkswagen Type 181 in 1969.
In 1960, upon the flotation of part of the German federal government’s stake in the company on the German stock market, its name became Volkswagenwerk Aktiengesellschaft (usually abbreviated to Volkswagenwerk AG).
On 1 January 1965, Volkswagenwerk acquired Auto Union GmbH from its parent company Daimler-Benz. The new subsidiary went on to produce the first post-war Audi models, the Audi F103 series, shortly afterwards.[22]
Another German manufacturer, NSU Motorenwerke AG, was merged into Auto Union on 26 August 1969, creating a new company, Audi NSU Auto Union AG (later renamed AUDI AG in 1985).[22]
1970 to 1999[edit]
A Volkswagen Golf Mk1 — the Golf is the third-bestselling car of all time, selling over 30 million up to 2013.
From the late 1970s to 1992, the acronym V.A.G. was used by Volkswagen AG as a brand for group-wide activities, such as distribution and leasing. Contrary to popular belief, «V.A.G.» had no official meaning, and was never the formal name of the Volkswagen Group.[23]
On 30 September 1982, Volkswagenwerk made its first step expanding outside Germany by signing a co-operation agreement with the Spanish car manufacturer SEAT, S.A.[22]
To reflect the company’s increasing global diversification from its headquarters and main plant (the Volkswagenwerk in Wolfsburg), on 4 July 1985, the company name was changed again—to Volkswagen Aktiengesellschaft (Volkswagen AG).
On 18 June 1986, Volkswagen AG acquired a 51% controlling stake in SEAT, making it the first non-German subsidiary of the Volkswagen Group. On 23 December the same year, it became the Spanish company’s major shareholder by increasing its share up to 75%.[22]
In 1990—after purchasing its entire equity—Volkswagen AG took over the full ownership of SEAT, making the company a wholly owned subsidiary, and on 28 March 1991, another step to the expansion of the group’s activities was made through the signing of a joint-venture partnership agreement with Škoda automobilová a.s. of Czechoslovakia, accompanied with the acquisition of a 30% stake in the Czech car manufacturer on 16 April 1991.[22] On 19 December 1994, the group began the acquisition of Škoda Auto by raising its share to 60.3%. Later, on 11 December 1995, it became the Czech company’s largest and controlling shareholder by increasing its share up to 70%.[24]
Three prestige automotive marques were added to the Volkswagen portfolio in 1998: Bentley, Lamborghini, and Bugatti.[22]
2000 to present[edit]
On 30 May 2000, after having gradually raised its equity share, Volkswagen AG took over the full ownership of Škoda Auto, making the company a wholly owned subsidiary.[22]
From 2002 up to 2007, the Volkswagen Group’s automotive division was restructured so that two major Brand Groups with different profile would be formed,[25] the Audi Brand Group focused on more sporty values – consisted of Audi, SEAT and Lamborghini – and the Volkswagen Brand Group on the field of classic values – consisted of Volkswagen, Skoda, Bentley and Bugatti[26][27] – with each Brand Group’s product vehicles and performance being respectively under the higher responsibility of Audi and Volkswagen brands.
Volkswagen Group revealed on 24 October 2009 that it had made an offer to acquire long-time partner and German niche automotive manufacturer Wilhelm Karmann GmbH out of bankruptcy protection.[28] In November 2009, the supervisory board of Volkswagen AG approved the acquisition of assets of Karmann, and planned to restart vehicle production at their Osnabrück plant in 2012.[29]
In December 2009, Volkswagen AG bought a 49.9% stake in Dr. Ing. h.c. F. Porsche AG (more commonly known as Porsche AG) in a first step towards an ‘integrated automotive group’ with Porsche.[30][31][32] The merger of Volkswagen AG and Porsche SE was scheduled to take place during the course of 2011. On 8 September 2011, it was announced that the planned merger «cannot be implemented within the time frame provided for in the Comprehensive Agreement». As reasons, unquantifiable legal risks, including a criminal probe into the holding’s former management team were given. Both parties «remain committed to the goal of creating an integrated automotive group with Porsche and are convinced that this will take place».[33][34] On 4 July 2012 Volkswagen group announced they would wrap up the remaining half of Porsche shares for 4.46 billion euros (US$5.58 billion) on 1 August 2012 to avoid taxes of as much as 1.5 billion euros, which would have to be paid if the wrap up happened after 31 July 2014.[35] Volkswagen AG purchased the remaining stake in Porsche AG equaling 100% of the shares in Porsche Zwischenholding GmbH, effectively becoming its parent company as of 1 August 2012.[36]
Volkswagen AG completed the purchase of 19.9% of Suzuki Motor Corporation’s issued shares on 15 January 2010.[37][38] Suzuki invested part of the amount received from Volkswagen into 1.49% percent of Volkswagen.[39] In 2011, Suzuki filed a lawsuit at an arbitration court in London requesting that Volkswagen return the 19.9% stake.[40]
On 25 May 2010, it was announced that Volkswagen Group, through it subsidiary Lamborghini Holding S.p.A., had acquired a 90.1% stake in the Italian automotive design house Italdesign Giugiaro.[41]
In less than three months, the transaction had been completed making the Italian firm a member of the Volkswagen Group.[42] Since 2013 the Volkswagen Group has held a 89.7% stake in Traton.
In 2015 research showed a security flaw in the keyless ignition of Volkswagen and other carmakers’ vehicles. Volkswagen spent two years trying to keep the research from the public domain.[43][undue weight? – discuss]
On 3 August 2015, Nokia announced that it had reached a deal to sell its Here digital maps division to a consortium of three German automakers—BMW, Daimler AG, and Volkswagen Group, for €2.8 billion.[44] This was seen as an indication that the automakers were interested in automated cars.
Volkswagen held a 19.9% non-controlling shareholding in Suzuki between 2009 and 2015. An international arbitration court ordered Volkswagen to sell the stake back to Suzuki.[45] On 17 September 2015, Suzuki paid $3.8bn to complete the stock buy-back just hours prior to a major scandal about emissions violations engulfing Volkswagen. Suzuki had wished to buy Fiat diesel engines.[46]
Bugatti left the Volkswagen Group in November 2021, when the company became part of Bugatti Rimac, a joint venture between Rimac Automobili and Porsche AG.[47]
Emissions scandal, 2015[edit]
On 18 September 2015, the US EPA announced that Volkswagen had installed a «defeat device» software code in the diesel models sold in the US from 2009 to 2015.[48] The code was intended to detect when an emissions test was being conducted, and altered emissions controls for better compliance. Off the test stand, the controls were relaxed, and emissions jumped 35 to 40 times regulatory levels according to investigators at West Virginia University and the California Air Resources Board. About 482,000 vehicles are under the recall order, a potential $18 billion ($37,500 per violation) in fines are pending, and news accounts speculate a criminal indictment for the deception is certain.[49][50] The VW Group CEO, Martin Winterkorn, said he was «deeply sorry» and ordered an external investigation.[51] The software code was only revealed when the EPA refused to certify VW’s 2016 models for sale in the US unless the corporation provided full disclosure.[52] On Sunday, 20 September 2015, VW Group announced it was halting the sale of its four-cylinder diesel models in the US.[53] The US EPA press release on its Notice of Violation,[48] and the California Air Resources Board letter[54] dated 18 September 2015 contain significant chronological detail of the agencies interaction with VW on the issue.
On 22 September 2015, VW AG admitted that 11 million cars worldwide had been fitted with software intended to deceive emissions testing. The company issued a profit warning, saying it had set aside $7 billion to fix the fraud.[55] On 23 September 2015, Martin Winterkorn announced his resignation from the CEO position after a crisis meeting of the company board.[56] On 25 September 2015 Matthias Müller was named CEO.[57] Müller was the head of the Porsche marque within the VW corporate umbrella.[58]
On 21 April 2017, a U.S. federal judge ordered Volkswagen «to pay a $2.8 billion criminal fine for rigging diesel-powered vehicles to cheat on government emissions tests». The «unprecedented» plea deal formalized a punishment that Volkswagen AG agreed to earlier in 2017.[59] In addition, the plea deal includes a $1.5 billion settlement for various environmental, customs and financial violations.[60]
Overall, Volkswagen will pay more than $30 billion in penalties and lawsuit settlements related to the scandal.[61]
Electrification strategy 2025[edit]
VW Group has invested in a wide-ranging electrification strategy in Europe, North America and China, with its electric «MEB» platform.
In 2016, Volkswagen Group announced a corporate «Strategy 2025» that focuses on electrification of its portfolio.[62] The VW Group developed the Volkswagen Group MEB platform chassis that will be utilized in a range of various cars and light utility vehicles across several VW Group marques due to its flexibility and floor-mounted battery.[63]
As of May 2018, the VW Group has committed $48 billion in car battery supplies[64] and plans to outfit 16 factories to build electric cars by the end of 2022.[65] According to VW Group CEO Dr. Herbert Diess, the company will offer 25 electric models and 20 plug-in hybrids by 2020.[64]
Production in Xinjiang[edit]
Volkswagen Group came under pressure for cooperating with the Chinese government in the region of Xinjiang. In that same region, western-funded NGOs accused the Chinese government of having committed human rights abuses against the Uighur minority group, which included mass surveillance, incarceration, and forced labor. After these accusations emerged, Volkswagen responded, «We do not assume any of our employees are forced laborers.»[66] Süddeutsche Zeitung claimed that Volkswagen was operating a plant in Xinjiang at a loss in order to curry favor with the Chinese government to set up more lucrative plants in other parts of China, which Volkswagen denied, saying that the decision to set up the plant in 2012 was purely based on economics.[66] Volkswagen is still operating a plant in the region as of 2020.[67]
New Auto[edit]
In 2021, Volkswagen Group released their New Auto strategy. The strategy was based on transitioning to electric cars, and building a shared platform, battery systems, software and mobility solutions to use across all their brands.[68][69] This involves creating the Scalable Systems Platform, as well as developing software under a new subsidiary called CARIAD.[68][69] Volkswagen Group aims by 2024 to transition to selling mostly electric cars.[70] It aims to have six battery factories in Europe by 2030.[70]
Finances[edit]
For the fiscal year 2018, Volkswagen reported earnings of €13.920 billion, with an annual revenue of €235.849 billion, an increase of 2.2% over the previous fiscal cycle. Volkswagen’s shares traded at over €148 per share, and its market capitalization was valued at US$73.8 billion in November 2018.[71]
Year | Revenue in bn. EUR€[72] |
Net income in bn. EUR€[73] |
Employees[74] |
---|---|---|---|
1990 | 34.800 | 261,000 | |
2000 | 81.840 | 2.610 | 322,000 |
2001 | 87.300 | 2.930 | 324,000 |
2002 | 85.293 | 2.597 | 324,000 |
2003 | 84.813 | 1.003 | 335,000 |
2004 | 88.963 | 0.697 | 343,000 |
2005 | 93.996 | 1.120 | 345,000 |
2006 | 104.875 | 2.750 | 324,900 |
2007 | 108.897 | 4.122 | 329,300 |
2008 | 113.808 | 4.688 | 369,900 |
2009 | 105.187 | 0.911 | 368,500 |
2010 | 126.875 | 7.226 | 399,400 |
2011 | 159.337 | 15.799 | 502,000 |
2012 | 192.676 | 21.884 | 550,000 |
2013 | 197.007 | 9.145 | 573,000 |
2014 | 202.458 | 11.068 | 593,000 |
2015 | 213.292 | −1.361 | 610,000 |
2016 | 217.267 | 5.379 | 627,000 |
2017 | 230.682 | 11.638 | 634,000 |
2018 | 235.849 | 13.920 | 656,000 |
2019 | 252.633 | 12.369 | 671,000 |
2020 | 222.884 | 8.334 | 663,000 |
2021 | 250.200 | 15.428 | 673,000 |
Operations[edit]
Part of the Volkswagen factory in Wolfsburg, Germany, its largest worldwide
Rooted in Europe, the Volkswagen Group operates in 153 countries.[75] Volkswagen Passenger Cars is the Group’s original marque, and the other major subsidiaries include passenger car marques such as Audi, Bentley, Lamborghini, Porsche, SEAT, and Škoda. Volkswagen AG also has operations in commercial vehicles, owning Volkswagen Commercial Vehicles, along with controlling stakes in truck, bus and diesel engine manufacturers Scania AB and MAN SE.[76]
Subsidiaries and brands[edit]
The Volkswagen Group comprises the following vehicle manufacturers and their corresponding brands:[note 1]
- Audi AG: 100% ownership[5] — The current company was formed through the acquisitions of Auto Union from Daimler-Benz on 30 December 1964, and NSU Motorenwerke on 9 March 1969 — Audi being the sole surviving marque from the Auto Union combine.
- Audi Sport GmbH — Audi’s performance engineering and manufacturing subsidiary.[5]
- Automobili Lamborghini S.p.A.: 100% ownership[5] — acquired by AUDI AG in September 1998.[77]
- Ducati Motor Holding S.p.A.: 100% ownership[5] — bought on 19 July 2012.
- Bentley Motors Ltd: 100% ownership.[5] Volkswagen purchased Rolls-Royce & Bentley from Vickers on 28 July 1998,[77] however the purchase did not include the license to use the Rolls-Royce trademark on automobiles, which is controlled by Rolls-Royce Plc.[78] BMW outmaneuvered Volkswagen, succeeding in obtaining the rights to use the Rolls-Royce trademark on automobiles. From July 1998 until December 2002, BMW continued to supply engines for the Rolls-Royce Silver Seraph and the Bentley division sold cars under both the Bentley and Rolls-Royce marques, under an agreement with BMW. In January 2022, Bentley became part of the Audi group.[79]
- Dr. Ing. h.c. F. Porsche AG: 75% ownership — Volkswagen AG purchased 49.9% of the shares in Porsche Zwischenholding GmbH (the holding company of Porsche AG) in December 2009.[80] Volkswagen AG purchased the remaining stake in Porsche AG equaling 100% of the shares in Porsche Zwischenholding GmbH, effectively becoming its parent company as of 1 August 2012.[36] 25% of shares sold in an IPO of Porsche AG in 2022.
- Jetta: Joint venture with First Automotive Works created in 2019.
- Scout Motors Inc.: 100% ownership — founded in 2022.
- SEAT, S.A.: 100% ownership[5] — initially in 1982 a co-operation agreement with AUDI AG; 51% and 75% ownership in 1986, and full ownership in 1990. SEAT was the first non-German subsidiary of the Volkswagen Group.[22]
- Cupra: 100% ownership by SEAT. In 2018, SEAT’s motorsport division SEAT Sport was renamed Cupra Racing and at the same time, Cupra was launched as an independent brand alongside SEAT.
- Škoda Auto a.s.: 100% ownership[5] — initially in 1991 a co-operation agreement and 30% ownership;[22] 60.3% and 70% ownership in 1994 and 1995 respectively, 100% ownership since 2000[24]
- TRATON SE: 89.7% ownership — Formerly Volkswagen Truck and Bus, TRATON is the holding company for Volkswagen Group’s heavy commercial vehicle operations.[81]
- MAN Truck & Bus SE: 100% ownership — Transferred to TRATON SE after it merged with MAN SE in August 2021.
- Navistar International Corporation: 100% ownership — produces heavy trucks under the International brand. Wholly owned by TRATON SE since July 2021. Volkswagen Truck and Bus (now TRATON) took an initial 16.6% stake in Navistar in February 2017.
- Scania AB: 100% ownership — wholly owned by TRATON SE since 15 January 2015. Volkswagen acquired a controlling stake in July 2008, making Scania the 9th marque of the Volkswagen Group.[82]
- Volkswagen Truck & Bus: 100% ownership — Volkswagen’s Brazilian heavy truck and bus division. Sold by Volkswagen Group to MAN SE in December 2008 and from that point was also known as MAN Latin America. In November 2011, Volkswagen acquired a majority of the shares in MAN SE, bringing Volkswagen Truck & Bus back into the group. Transferred to TRATON SE after it merged with MAN SE in August 2021.
The Volkswagen Commercial Vehicles assembly plant in Hannover, Germany
- Volkswagen Commercial Vehicles (German: Volkswagen Nutzfahrzeuge): 100% ownership[5] — Volkswagen’s light commercial vehicle division started operations as an independent entity in 1995.
- Volkswagen Passenger Cars: 100% ownership — the founding and flagship marque of the company.[5]Other subsidiaries and shareholdings:
- Bugatti Rimac: Joint venture between Porsche AG (45%) and Rimac Group (55%).
- MOIA: 100% ownership — new mobility services company.[83]
- Italdesign Giugiaro S.p.A.: 100% ownership — 90.1% acquired via Lamborghini S.p.A. in May 2010. Remaining shares transferred in July 2015.
- IAV: 50% ownership.
- Argo AI: 40% ownership — since June 2020.
- Diconium: 100% ownership — since January 2020.
- PayByPhone: a pay by phone parking service that allows users to pay for parking remotely.[84][85] The service processes more than US$740 million / €660 million Euros in payments and more than 5 million downloads a year.[86]
The Group also owns five defunct marques which are managed through the companies Auto Union GmbH and NSU GmbH, both of which are 100% owned by AUDI AG:
- Auto Union — the Auto Union company, together with NSU Motorenwerke AG (NSU), were merged into «Audi NSU Auto-Union AG» in 1969. The name was shortened to «AUDI AG» in 1985, and the interlocked four-ring badge from Auto Union is still used by AUDI AG.
- Dampf-Kraft-Wagen (DKW)
- Horch
- NSU Motorenwerke AG (NSU) – bought in 1969 by Volkswagen AG, and merged into «Audi NSU Auto-Union AG»; the NSU brand has not been used since 1977, while the former NSU manufacturing plant at Neckarsulm is still used for Audi assembly.
- Wanderer
Corporate affairs[edit]
Ownership[edit]
Under the Volkswagen Law, no shareholder in Volkswagen AG could exercise more than 20 percent of the firm’s voting rights, regardless of their level of stock holding.[87] This law was supposed to protect Volkswagen Group from takeovers.[88] In October 2005, Porsche acquired an 18.53 percent stake in the business, and in July 2006, Porsche increased that ownership to more than 25 percent. Analysts disagreed as to whether the investment was a good fit for Porsche’s strategy.[89]
On 26 March 2007, after the European Union moved against the Volkswagen law, Porsche took its holding to 30.9 percent, triggering a takeover bid under German law. Porsche formally announced in a press statement that it did not intend to take over Volkswagen Group, setting its offer price at the lowest possible legal value, but intended the move to avoid a competitor taking a large stake, or to stop hedge funds dismantling Volkswagen Group, which is Porsche’s most important partner.[90]
On 16 September 2008, Porsche announced that the company had increased its stake in Volkswagen AG to 35 percent.[91] By October 2008, Porsche held 42.6 percent of Volkswagen AG’s ordinary shares, and held stock options on another 31.5 percent.[92] thus, effectively holding over 74 percent; 42.6 percent actual shares, and the rest as convertible options.[93] Volkswagen AG briefly became the world’s most valuable company, as the stock price rose to over €1,000 per share as short sellers tried to cover their positions.[94] The substantial investment in Volkswagen left Porsche with huge financial burden with its debts accumulating up to 13 billion euros by 2009.[95] Porsche would get emergency infusion of about a billion dollars from Volkswagen.[96] In July 2012, Volkswagen completed takeover of Porsche ending the 4 year saga and formed an integrated automotive group with Porsche. Porsche AG would become the 10th brand of Volkswagen. The holding company Porsche SE was left with 31 percent of the subscribed capital of Volkswagen AG, and 50.7 percent of the voting rights in the company.[97]
As of 31 December 2020, share ownership of Volkswagen AG is distributed as follows:[98]
Stock market listings[edit]
Volkswagen AG shares are primarily traded on the Frankfurt Stock Exchange, and are listed under the ‘VOW’ and ‘VOW3’ stock ticker symbols. First listed in August 1961, the shares were issued at a price of DM 350 per DM 100 share, Volkswagen AG shares are now separated into two different types or classes: ‘ordinary shares’ and ‘preference shares’. The ordinary shares are now traded under the WKN 766400 and ISIN DE0007664005 listings, and the preference shares under the WKN 766403 and ISIN DE0007664039 listings.
Volkswagen AG shares are also listed and traded on other major domestic and worldwide stock exchanges. In Germany’s domestic exchanges, since 1961 these include those in Berlin, Düsseldorf, Hamburg, Hanover, Munich and Stuttgart. International exchanges include those in Basel (listed in 1967), Geneva (1967), Zürich (1967), Luxembourg (1979), London (1988), and New York (1988).
Since the start of trading in 1961, Volkswagen AG shares have been subjected to two stock splits – the first was on 17 March 1969 when they were split at a ratio of 2:1, from a DM 100 share to a DM 50 share. The second split occurred on 6 July 1998, the DM 50 share being converted into a share of no overall nominal value, at a ratio of 1:10.
From 23 December 2009, Volkswagen AG preferred shares replaced its ordinary shares in the DAX index.
[edit]
Volkswagen (mbH, GmbH, AG) leaders
Tenure | Leader(s) |
---|---|
1937 to 1945 | Bodo Lafferentz, Ferdinand Porsche, Jakob Werlin[101] |
June 1945 to December 1947 | Ivan Hirst (Royal Electrical and Mechanical Engineers)[17] |
1 January 1948 to April 1967 | Heinrich Nordhoff[102] |
1 May 1968 to September 1971 | Kurt Lotz[102] |
1 October 1971 to February 1975 | Rudolf Leiding[102] |
10 February 1975 to December 1980 | Toni Schmücker[102] |
1 January 1982 to December 1992 | Carl Hahn[102] |
1 January 1993 to 16 April 2002 | Ferdinand K. Piëch[102] |
16 April 2002 to 31 December 2006 | Bernd Pischetsrieder[102] |
1 January 2007 to 23 September 2015 | Martin Winterkorn[102][103][104] |
25 September 2015 to 12 April 2018 | Matthias Müller[105] |
12 April 2018 to 31 August 2022 | Herbert Diess[1] |
From 1 September 2022 | Oliver Blume[102] |
Top 3 Automakers Global, 2018, by global volume[106]
Group | Units |
---|---|
Volkswagen | 10,083,000 |
Renault-Nissan-Mitsubishi | 10,076,000 |
Toyota | 10,059,000 |
In 2018, Volkswagen Group’s largest single country market was China with 4.20 million units delivered, followed by Germany with 1.12 million units. Divided by regions, Asia-Pacific was the second-largest market of the Volkswagen Group with 4.50 million units in 2013, followed by Western Europe with 4.14 million, and North America with 943,000 units delivered in 2018.[107]
Top 3 Automakers EU27, 2013, new passenger car volume[108]
Group | Units | share |
---|---|---|
Volkswagen | 2,957,653 | 25.0 |
PSA | 1,311,406 | 11.1 |
RENAULT | 1,076,367 | 10.4 |
The European ranking of automakers is compiled monthly by the European Auto Manufacturers’ Association ACEA.[108] Volkswagen has held the top spot in Europe uninterrupted for more than two decades.[109]
The company was again the top global automaker in 2018, for the fifth consecutive year, selling 10.083 million vehicles in the year 2018, just 7,000 more than the Renault–Nissan–Mitsubishi Alliance.[106]
Co-management[edit]
With 120,000 employees in Germany and 600,000 globally,[110] it is one of the most well organized labour represented companies in the world. The role that Works Councils and the trade union IG Metall play is unique even within Germany. VW workers have some of the strongest collective agreements. With the exception of the United States, all of its major locations are represented in the Global Works Council and local trade union bodies. VW has a strong tradition and practice of social partnership and co-determination rights globally.[111]
[edit]
Volkswagen is heavily involved in sports sponsorship, with investments having included the 2008 Summer Olympics, the 2014 Winter Olympics,[112][113] as well as the David Beckham Academy. Volkswagen AG wholly owns the Bundesliga football side VfL Wolfsburg;[114] the company is also the shirt sponsor of Major League Soccer club D.C. United, League of Ireland Premier Division Sligo Rovers and top level of the Mexican football league system Liga MX team Puebla F.C.
See also[edit]
- List of automobile manufacturers
- List of automobile manufacturers of Germany
- List of Volkswagen Group factories
- List of Volkswagen Group platforms
- Wolfsburg Volkswagen Plant
Notes[edit]
- ^ Volkswagen Truck and Bus are renamed to TRATON AG.
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State of Lower Saxony, VW’s second biggest shareholder, whose premier Christian Wulff sits on the board
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Corporate documents[edit]
- «1937-1945 The Foundation of the Volkswagen Plant». Volkswagen Chronicle. Volkswagen Aktiengesellschaft. 2008. Archived from the original (PDF) on 8 August 2014. Retrieved 8 August 2012.
- «VOLKSWAGEN AKTIENGESELLSCHAFT Articles of Association As at August 2012» (PDF). volkswagenag.com. VOLKSWAGEN AKTIENGESELLSCHAFT. August 2012. Archived from the original (PDF) on 8 August 2014. Retrieved 15 August 2012.
- «Volkswagen Aktiengesellschaft Annual Report 2007» (PDF). volkswagenag.com. Volkswagen Aktiengesellschaft. 13 March 2007. ISSN 0944-9817. 858.809.505.20. Archived from the original (PDF) on 8 August 2014. Retrieved 8 August 2012.
- «Volkswagen Aktiengesellschaft Annual Report 2008» (PDF). volkswagenag.com. Volkswagen Aktiengesellschaft. 12 March 2009. ISSN 0944-9817. 958.809.512.20. Archived from the original (PDF) on 22 July 2012. Retrieved 8 August 2012.
- «Volkswagen Aktiengesellschaft Annual Report 2009» (PDF). volkswagenag.com. Volkswagen Aktiengesellschaft. 11 March 2010. ISSN 0944-9817. 058.809.522.20. Archived from the original (PDF) on 8 August 2014. Retrieved 8 August 2012.
- «Volkswagen Aktiengesellschaft Annual Report 2010» (PDF). volkswagenag.com. Volkswagen Aktiengesellschaft. 10 March 2011. ISSN 0944-9817. 158.809.527.20. Archived from the original (PDF) on 8 August 2014. Retrieved 8 August 2012.
- «Volkswagen Aktiengesellschaft Annual Report 2011» (PDF). volkswagenag.com. Volkswagen Aktiengesellschaft. 12 March 2012. ISSN 0944-9817. 258.809.536.00. Archived (PDF) from the original on 26 May 2012. Retrieved 8 August 2012.
- «Volkswagen Aktiengesellschaft Facts and Figures 2012» (PDF). volkswagenag.com. Volkswagen Aktiengesellschaft. 11 June 2012. 272.802.497.20. Archived from the original (PDF) on 2 October 2013. Retrieved 10 August 2012.
- «Volkswagen Group Production Plants». volkswagenag.com. Volkswagen Aktiengesellschaft. 31 December 2011. Archived from the original on 22 July 2012. Retrieved 8 August 2012.
External links[edit]
- Official website
- Clippings about Volkswagen Group in the 20th Century Press Archives of the ZBW
This article is about the main company. For the flagship marque of this company, see Volkswagen.
Volkswagen AG
Headquarters in Wolfsburg, Germany |
|
Type | Public (AG) |
---|---|
Traded as |
FWB: VOW, VOW3 DAX Component (VOW3) |
ISIN | DE0007664005 |
Industry | Automotive |
Founded | Berlin, Germany (28 May 1937; 85 years ago) |
Headquarters |
Wolfsburg, Lower Saxony , Germany |
Number of locations |
100 production facilities across 27 countries |
Area served |
Worldwide |
Key people |
Hans Dieter Pötsch (Chairman of the Supervisory Board)[1] Oliver Blume (Chairman of the Board of Management)[2][3] |
Products | Automobiles, commercial vehicles, internal combustion engines, motorcycles, turbomachinery |
Production output |
8,283,000 (2021)[4] |
Brands |
Automotive:[5]
Commercial:
Design:
|
Services | Banking, financing, fleet management, insurance, leasing[6] |
Revenue | €250.200 billion (2021)[4] |
Operating income |
€20.126 billion (2021)[4] |
Net income |
€15.428 billion (2021)[4] |
Total assets | €528.609 billion (2021)[4] |
Total equity | €144.449 billion (2021)[4] |
Owners |
|
Number of employees |
667,647 employees (average during 2021)[4] |
Subsidiaries |
Transportation:[5]
Financial services:
Logistics:
Industrial:
International:
|
Website | www.volkswagenag.com |
Volkswagen AG (German: [ˈfɔlksˌvaːgŋ̍] (listen)), known internationally as the Volkswagen Group, is a German multinational automotive manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. The company designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines and turbomachinery, as well as offering related services, including financing, leasing and fleet management. In 2016, it was the world’s largest automaker by sales, and keeping this title in 2017, 2018 and 2019, selling 10.9 million vehicles.[7] It has maintained the largest market share in Europe for over two decades.[8] It ranked seventh in the 2020 Fortune Global 500 list of the world’s largest companies.[9]
The Volkswagen Group sells passenger cars under the Audi, Bentley, Cupra, Lamborghini, Porsche, SEAT, Škoda and Volkswagen brands; motorcycles under the Ducati name; light commercial vehicles under the Volkswagen Commercial Vehicles brand; and heavy commercial vehicles via the marques of listed subsidiary Traton (Navistar, MAN, Scania and Volkswagen Truck & Bus). It is divided into two primary divisions—the Automotive Division and the Financial Services Division—and as of 2008, it had about 342 subsidiary companies.[10] Volkswagen also has three joint ventures in China, FAW-Volkswagen, SAIC Volkswagen and Volkswagen Anhui. The company has operations in roughly 150 countries, and it has 100 production facilities across 27 countries.
Volkswagen was founded in Berlin in 1937 and incorporated in Wolfsburg to manufacture the car that would become known as the Beetle. The company’s production grew rapidly in the 1950s and 1960s. In 1965, it acquired Auto Union, which subsequently produced the first postwar Audi models. Volkswagen launched a new generation of front-wheel drive vehicles in the 1970s, including the Passat, Polo and Golf; the last became its bestseller. Volkswagen acquired a controlling stake in SEAT in 1986, making it the first non-German marque of the company, and acquired control of Škoda in 1994, of Bentley, Lamborghini and Bugatti in 1998, Scania in 2008 and of Ducati, MAN and Porsche in 2012. The company’s operations in China have grown rapidly in the past decade, with the country becoming its largest market.
Volkswagen Aktiengesellschaft is a public company and has a primary listing on the Frankfurt Stock Exchange, where it is a constituent of the Euro Stoxx 50 stock market index, and a secondary listings on the Luxembourg Stock Exchange and SIX Swiss Exchange. It has been traded in the United States via American depositary receipts since 1988, currently on the OTC Marketplace. Volkswagen delisted from the London Stock Exchange in 2013.[11][12] The government of Lower Saxony holds 12.7% of the company’s shares, granting it, by law, 20% of the voting rights.[13]
History[edit]
1937 to 1945[edit]
Volkswagen (meaning ‘People’s car’ in German) was founded in Berlin as the Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH (‘Limited Liability Company for the preparation of the German People’s Car’, abbreviated to Gezuvor) by the National Socialist Deutsche Arbeitsfront (German Labour Front) and incorporated on 28 May 1937.[14][15][16] The purpose of the company was to manufacture the Volkswagen car, originally referred to as the Porsche Type 60, then the Volkswagen Type 1, and commonly called the Volkswagen Beetle.[17] This vehicle was designed by Ferdinand Porsche’s consulting firm, and the company was backed by the support of Adolf Hitler.[18] On 16 September 1938, Gezuvor was renamed Volkswagenwerk GmbH (‘Volkswagen Factory GmbH’).[14]
Shortly after the factory near Fallersleben was completed, World War II started, and the plant primarily manufactured the military Kübelwagen (Porsche Type 82) and the related amphibious Schwimmwagen (Type 166), both of which were derived from the Volkswagen. Only a small number of Type 60 Volkswagens were made during this time. The Fallersleben plant also manufactured the V-1 flying bomb, making the plant a major bombing target for the Allied forces.
1945 to 1970[edit]
After the war in Europe, in June 1945, Major Ivan Hirst[17] of the British Army Royal Electrical and Mechanical Engineers (REME) took control of the bomb-shattered factory for use in repairing British Army vehicles, pending the expected disposal of the plant tooling and equipment as war reparations. However, no British car manufacturer was interested. A British report on the car said that «the vehicle does not meet the fundamental technical requirement of a motor-car … it is quite unattractive to the average buyer … To build the car commercially would be a completely uneconomic enterprise.»[19] In 1948, the Ford Motor Company of USA was offered Volkswagen, but Ernest Breech, a Ford executive vice president said he did not think either the plant or the car was «worth a damn.»[20] Breech later said that he would have considered merging Ford of Germany and Volkswagen, but after the war, ownership of the company was in such dispute that nobody could possibly hope to be able to take it over. As part of the Industrial plans for Germany, large parts of German industry, including Volkswagen, were to be dismantled. Total German car production was set at a maximum of 10% of the 1936 car production numbers.[21] The company survived by producing cars for the British Army, and in 1948 the British Government handed the company back over to the German state, and it was managed by former Opel chief Heinrich Nordhoff.
The Audi F103, in production from 1965 to 1972
Production of the Type 60 Volkswagen (re-designated Type 1) started slowly after the war due to the need to rebuild the plant and because of the lack of raw materials, but production grew rapidly in the 1950s and 1960s. The company began introducing new models based on the Type 1, all with the same basic air-cooled, rear-engine, rear-drive platform. These included the Volkswagen Type 2 in 1950, the Volkswagen Karmann Ghia in 1955, the Volkswagen Type 3 in 1961, the Volkswagen Type 4 in 1968, and the Volkswagen Type 181 in 1969.
In 1960, upon the flotation of part of the German federal government’s stake in the company on the German stock market, its name became Volkswagenwerk Aktiengesellschaft (usually abbreviated to Volkswagenwerk AG).
On 1 January 1965, Volkswagenwerk acquired Auto Union GmbH from its parent company Daimler-Benz. The new subsidiary went on to produce the first post-war Audi models, the Audi F103 series, shortly afterwards.[22]
Another German manufacturer, NSU Motorenwerke AG, was merged into Auto Union on 26 August 1969, creating a new company, Audi NSU Auto Union AG (later renamed AUDI AG in 1985).[22]
1970 to 1999[edit]
A Volkswagen Golf Mk1 — the Golf is the third-bestselling car of all time, selling over 30 million up to 2013.
From the late 1970s to 1992, the acronym V.A.G. was used by Volkswagen AG as a brand for group-wide activities, such as distribution and leasing. Contrary to popular belief, «V.A.G.» had no official meaning, and was never the formal name of the Volkswagen Group.[23]
On 30 September 1982, Volkswagenwerk made its first step expanding outside Germany by signing a co-operation agreement with the Spanish car manufacturer SEAT, S.A.[22]
To reflect the company’s increasing global diversification from its headquarters and main plant (the Volkswagenwerk in Wolfsburg), on 4 July 1985, the company name was changed again—to Volkswagen Aktiengesellschaft (Volkswagen AG).
On 18 June 1986, Volkswagen AG acquired a 51% controlling stake in SEAT, making it the first non-German subsidiary of the Volkswagen Group. On 23 December the same year, it became the Spanish company’s major shareholder by increasing its share up to 75%.[22]
In 1990—after purchasing its entire equity—Volkswagen AG took over the full ownership of SEAT, making the company a wholly owned subsidiary, and on 28 March 1991, another step to the expansion of the group’s activities was made through the signing of a joint-venture partnership agreement with Škoda automobilová a.s. of Czechoslovakia, accompanied with the acquisition of a 30% stake in the Czech car manufacturer on 16 April 1991.[22] On 19 December 1994, the group began the acquisition of Škoda Auto by raising its share to 60.3%. Later, on 11 December 1995, it became the Czech company’s largest and controlling shareholder by increasing its share up to 70%.[24]
Three prestige automotive marques were added to the Volkswagen portfolio in 1998: Bentley, Lamborghini, and Bugatti.[22]
2000 to present[edit]
On 30 May 2000, after having gradually raised its equity share, Volkswagen AG took over the full ownership of Škoda Auto, making the company a wholly owned subsidiary.[22]
From 2002 up to 2007, the Volkswagen Group’s automotive division was restructured so that two major Brand Groups with different profile would be formed,[25] the Audi Brand Group focused on more sporty values – consisted of Audi, SEAT and Lamborghini – and the Volkswagen Brand Group on the field of classic values – consisted of Volkswagen, Skoda, Bentley and Bugatti[26][27] – with each Brand Group’s product vehicles and performance being respectively under the higher responsibility of Audi and Volkswagen brands.
Volkswagen Group revealed on 24 October 2009 that it had made an offer to acquire long-time partner and German niche automotive manufacturer Wilhelm Karmann GmbH out of bankruptcy protection.[28] In November 2009, the supervisory board of Volkswagen AG approved the acquisition of assets of Karmann, and planned to restart vehicle production at their Osnabrück plant in 2012.[29]
In December 2009, Volkswagen AG bought a 49.9% stake in Dr. Ing. h.c. F. Porsche AG (more commonly known as Porsche AG) in a first step towards an ‘integrated automotive group’ with Porsche.[30][31][32] The merger of Volkswagen AG and Porsche SE was scheduled to take place during the course of 2011. On 8 September 2011, it was announced that the planned merger «cannot be implemented within the time frame provided for in the Comprehensive Agreement». As reasons, unquantifiable legal risks, including a criminal probe into the holding’s former management team were given. Both parties «remain committed to the goal of creating an integrated automotive group with Porsche and are convinced that this will take place».[33][34] On 4 July 2012 Volkswagen group announced they would wrap up the remaining half of Porsche shares for 4.46 billion euros (US$5.58 billion) on 1 August 2012 to avoid taxes of as much as 1.5 billion euros, which would have to be paid if the wrap up happened after 31 July 2014.[35] Volkswagen AG purchased the remaining stake in Porsche AG equaling 100% of the shares in Porsche Zwischenholding GmbH, effectively becoming its parent company as of 1 August 2012.[36]
Volkswagen AG completed the purchase of 19.9% of Suzuki Motor Corporation’s issued shares on 15 January 2010.[37][38] Suzuki invested part of the amount received from Volkswagen into 1.49% percent of Volkswagen.[39] In 2011, Suzuki filed a lawsuit at an arbitration court in London requesting that Volkswagen return the 19.9% stake.[40]
On 25 May 2010, it was announced that Volkswagen Group, through it subsidiary Lamborghini Holding S.p.A., had acquired a 90.1% stake in the Italian automotive design house Italdesign Giugiaro.[41]
In less than three months, the transaction had been completed making the Italian firm a member of the Volkswagen Group.[42] Since 2013 the Volkswagen Group has held a 89.7% stake in Traton.
In 2015 research showed a security flaw in the keyless ignition of Volkswagen and other carmakers’ vehicles. Volkswagen spent two years trying to keep the research from the public domain.[43][undue weight? – discuss]
On 3 August 2015, Nokia announced that it had reached a deal to sell its Here digital maps division to a consortium of three German automakers—BMW, Daimler AG, and Volkswagen Group, for €2.8 billion.[44] This was seen as an indication that the automakers were interested in automated cars.
Volkswagen held a 19.9% non-controlling shareholding in Suzuki between 2009 and 2015. An international arbitration court ordered Volkswagen to sell the stake back to Suzuki.[45] On 17 September 2015, Suzuki paid $3.8bn to complete the stock buy-back just hours prior to a major scandal about emissions violations engulfing Volkswagen. Suzuki had wished to buy Fiat diesel engines.[46]
Bugatti left the Volkswagen Group in November 2021, when the company became part of Bugatti Rimac, a joint venture between Rimac Automobili and Porsche AG.[47]
Emissions scandal, 2015[edit]
On 18 September 2015, the US EPA announced that Volkswagen had installed a «defeat device» software code in the diesel models sold in the US from 2009 to 2015.[48] The code was intended to detect when an emissions test was being conducted, and altered emissions controls for better compliance. Off the test stand, the controls were relaxed, and emissions jumped 35 to 40 times regulatory levels according to investigators at West Virginia University and the California Air Resources Board. About 482,000 vehicles are under the recall order, a potential $18 billion ($37,500 per violation) in fines are pending, and news accounts speculate a criminal indictment for the deception is certain.[49][50] The VW Group CEO, Martin Winterkorn, said he was «deeply sorry» and ordered an external investigation.[51] The software code was only revealed when the EPA refused to certify VW’s 2016 models for sale in the US unless the corporation provided full disclosure.[52] On Sunday, 20 September 2015, VW Group announced it was halting the sale of its four-cylinder diesel models in the US.[53] The US EPA press release on its Notice of Violation,[48] and the California Air Resources Board letter[54] dated 18 September 2015 contain significant chronological detail of the agencies interaction with VW on the issue.
On 22 September 2015, VW AG admitted that 11 million cars worldwide had been fitted with software intended to deceive emissions testing. The company issued a profit warning, saying it had set aside $7 billion to fix the fraud.[55] On 23 September 2015, Martin Winterkorn announced his resignation from the CEO position after a crisis meeting of the company board.[56] On 25 September 2015 Matthias Müller was named CEO.[57] Müller was the head of the Porsche marque within the VW corporate umbrella.[58]
On 21 April 2017, a U.S. federal judge ordered Volkswagen «to pay a $2.8 billion criminal fine for rigging diesel-powered vehicles to cheat on government emissions tests». The «unprecedented» plea deal formalized a punishment that Volkswagen AG agreed to earlier in 2017.[59] In addition, the plea deal includes a $1.5 billion settlement for various environmental, customs and financial violations.[60]
Overall, Volkswagen will pay more than $30 billion in penalties and lawsuit settlements related to the scandal.[61]
Electrification strategy 2025[edit]
VW Group has invested in a wide-ranging electrification strategy in Europe, North America and China, with its electric «MEB» platform.
In 2016, Volkswagen Group announced a corporate «Strategy 2025» that focuses on electrification of its portfolio.[62] The VW Group developed the Volkswagen Group MEB platform chassis that will be utilized in a range of various cars and light utility vehicles across several VW Group marques due to its flexibility and floor-mounted battery.[63]
As of May 2018, the VW Group has committed $48 billion in car battery supplies[64] and plans to outfit 16 factories to build electric cars by the end of 2022.[65] According to VW Group CEO Dr. Herbert Diess, the company will offer 25 electric models and 20 plug-in hybrids by 2020.[64]
Production in Xinjiang[edit]
Volkswagen Group came under pressure for cooperating with the Chinese government in the region of Xinjiang. In that same region, western-funded NGOs accused the Chinese government of having committed human rights abuses against the Uighur minority group, which included mass surveillance, incarceration, and forced labor. After these accusations emerged, Volkswagen responded, «We do not assume any of our employees are forced laborers.»[66] Süddeutsche Zeitung claimed that Volkswagen was operating a plant in Xinjiang at a loss in order to curry favor with the Chinese government to set up more lucrative plants in other parts of China, which Volkswagen denied, saying that the decision to set up the plant in 2012 was purely based on economics.[66] Volkswagen is still operating a plant in the region as of 2020.[67]
New Auto[edit]
In 2021, Volkswagen Group released their New Auto strategy. The strategy was based on transitioning to electric cars, and building a shared platform, battery systems, software and mobility solutions to use across all their brands.[68][69] This involves creating the Scalable Systems Platform, as well as developing software under a new subsidiary called CARIAD.[68][69] Volkswagen Group aims by 2024 to transition to selling mostly electric cars.[70] It aims to have six battery factories in Europe by 2030.[70]
Finances[edit]
For the fiscal year 2018, Volkswagen reported earnings of €13.920 billion, with an annual revenue of €235.849 billion, an increase of 2.2% over the previous fiscal cycle. Volkswagen’s shares traded at over €148 per share, and its market capitalization was valued at US$73.8 billion in November 2018.[71]
Year | Revenue in bn. EUR€[72] |
Net income in bn. EUR€[73] |
Employees[74] |
---|---|---|---|
1990 | 34.800 | 261,000 | |
2000 | 81.840 | 2.610 | 322,000 |
2001 | 87.300 | 2.930 | 324,000 |
2002 | 85.293 | 2.597 | 324,000 |
2003 | 84.813 | 1.003 | 335,000 |
2004 | 88.963 | 0.697 | 343,000 |
2005 | 93.996 | 1.120 | 345,000 |
2006 | 104.875 | 2.750 | 324,900 |
2007 | 108.897 | 4.122 | 329,300 |
2008 | 113.808 | 4.688 | 369,900 |
2009 | 105.187 | 0.911 | 368,500 |
2010 | 126.875 | 7.226 | 399,400 |
2011 | 159.337 | 15.799 | 502,000 |
2012 | 192.676 | 21.884 | 550,000 |
2013 | 197.007 | 9.145 | 573,000 |
2014 | 202.458 | 11.068 | 593,000 |
2015 | 213.292 | −1.361 | 610,000 |
2016 | 217.267 | 5.379 | 627,000 |
2017 | 230.682 | 11.638 | 634,000 |
2018 | 235.849 | 13.920 | 656,000 |
2019 | 252.633 | 12.369 | 671,000 |
2020 | 222.884 | 8.334 | 663,000 |
2021 | 250.200 | 15.428 | 673,000 |
Operations[edit]
Part of the Volkswagen factory in Wolfsburg, Germany, its largest worldwide
Rooted in Europe, the Volkswagen Group operates in 153 countries.[75] Volkswagen Passenger Cars is the Group’s original marque, and the other major subsidiaries include passenger car marques such as Audi, Bentley, Lamborghini, Porsche, SEAT, and Škoda. Volkswagen AG also has operations in commercial vehicles, owning Volkswagen Commercial Vehicles, along with controlling stakes in truck, bus and diesel engine manufacturers Scania AB and MAN SE.[76]
Subsidiaries and brands[edit]
The Volkswagen Group comprises the following vehicle manufacturers and their corresponding brands:[note 1]
- Audi AG: 100% ownership[5] — The current company was formed through the acquisitions of Auto Union from Daimler-Benz on 30 December 1964, and NSU Motorenwerke on 9 March 1969 — Audi being the sole surviving marque from the Auto Union combine.
- Audi Sport GmbH — Audi’s performance engineering and manufacturing subsidiary.[5]
- Automobili Lamborghini S.p.A.: 100% ownership[5] — acquired by AUDI AG in September 1998.[77]
- Ducati Motor Holding S.p.A.: 100% ownership[5] — bought on 19 July 2012.
- Bentley Motors Ltd: 100% ownership.[5] Volkswagen purchased Rolls-Royce & Bentley from Vickers on 28 July 1998,[77] however the purchase did not include the license to use the Rolls-Royce trademark on automobiles, which is controlled by Rolls-Royce Plc.[78] BMW outmaneuvered Volkswagen, succeeding in obtaining the rights to use the Rolls-Royce trademark on automobiles. From July 1998 until December 2002, BMW continued to supply engines for the Rolls-Royce Silver Seraph and the Bentley division sold cars under both the Bentley and Rolls-Royce marques, under an agreement with BMW. In January 2022, Bentley became part of the Audi group.[79]
- Dr. Ing. h.c. F. Porsche AG: 75% ownership — Volkswagen AG purchased 49.9% of the shares in Porsche Zwischenholding GmbH (the holding company of Porsche AG) in December 2009.[80] Volkswagen AG purchased the remaining stake in Porsche AG equaling 100% of the shares in Porsche Zwischenholding GmbH, effectively becoming its parent company as of 1 August 2012.[36] 25% of shares sold in an IPO of Porsche AG in 2022.
- Jetta: Joint venture with First Automotive Works created in 2019.
- Scout Motors Inc.: 100% ownership — founded in 2022.
- SEAT, S.A.: 100% ownership[5] — initially in 1982 a co-operation agreement with AUDI AG; 51% and 75% ownership in 1986, and full ownership in 1990. SEAT was the first non-German subsidiary of the Volkswagen Group.[22]
- Cupra: 100% ownership by SEAT. In 2018, SEAT’s motorsport division SEAT Sport was renamed Cupra Racing and at the same time, Cupra was launched as an independent brand alongside SEAT.
- Škoda Auto a.s.: 100% ownership[5] — initially in 1991 a co-operation agreement and 30% ownership;[22] 60.3% and 70% ownership in 1994 and 1995 respectively, 100% ownership since 2000[24]
- TRATON SE: 89.7% ownership — Formerly Volkswagen Truck and Bus, TRATON is the holding company for Volkswagen Group’s heavy commercial vehicle operations.[81]
- MAN Truck & Bus SE: 100% ownership — Transferred to TRATON SE after it merged with MAN SE in August 2021.
- Navistar International Corporation: 100% ownership — produces heavy trucks under the International brand. Wholly owned by TRATON SE since July 2021. Volkswagen Truck and Bus (now TRATON) took an initial 16.6% stake in Navistar in February 2017.
- Scania AB: 100% ownership — wholly owned by TRATON SE since 15 January 2015. Volkswagen acquired a controlling stake in July 2008, making Scania the 9th marque of the Volkswagen Group.[82]
- Volkswagen Truck & Bus: 100% ownership — Volkswagen’s Brazilian heavy truck and bus division. Sold by Volkswagen Group to MAN SE in December 2008 and from that point was also known as MAN Latin America. In November 2011, Volkswagen acquired a majority of the shares in MAN SE, bringing Volkswagen Truck & Bus back into the group. Transferred to TRATON SE after it merged with MAN SE in August 2021.
The Volkswagen Commercial Vehicles assembly plant in Hannover, Germany
- Volkswagen Commercial Vehicles (German: Volkswagen Nutzfahrzeuge): 100% ownership[5] — Volkswagen’s light commercial vehicle division started operations as an independent entity in 1995.
- Volkswagen Passenger Cars: 100% ownership — the founding and flagship marque of the company.[5]Other subsidiaries and shareholdings:
- Bugatti Rimac: Joint venture between Porsche AG (45%) and Rimac Group (55%).
- MOIA: 100% ownership — new mobility services company.[83]
- Italdesign Giugiaro S.p.A.: 100% ownership — 90.1% acquired via Lamborghini S.p.A. in May 2010. Remaining shares transferred in July 2015.
- IAV: 50% ownership.
- Argo AI: 40% ownership — since June 2020.
- Diconium: 100% ownership — since January 2020.
- PayByPhone: a pay by phone parking service that allows users to pay for parking remotely.[84][85] The service processes more than US$740 million / €660 million Euros in payments and more than 5 million downloads a year.[86]
The Group also owns five defunct marques which are managed through the companies Auto Union GmbH and NSU GmbH, both of which are 100% owned by AUDI AG:
- Auto Union — the Auto Union company, together with NSU Motorenwerke AG (NSU), were merged into «Audi NSU Auto-Union AG» in 1969. The name was shortened to «AUDI AG» in 1985, and the interlocked four-ring badge from Auto Union is still used by AUDI AG.
- Dampf-Kraft-Wagen (DKW)
- Horch
- NSU Motorenwerke AG (NSU) – bought in 1969 by Volkswagen AG, and merged into «Audi NSU Auto-Union AG»; the NSU brand has not been used since 1977, while the former NSU manufacturing plant at Neckarsulm is still used for Audi assembly.
- Wanderer
Corporate affairs[edit]
Ownership[edit]
Under the Volkswagen Law, no shareholder in Volkswagen AG could exercise more than 20 percent of the firm’s voting rights, regardless of their level of stock holding.[87] This law was supposed to protect Volkswagen Group from takeovers.[88] In October 2005, Porsche acquired an 18.53 percent stake in the business, and in July 2006, Porsche increased that ownership to more than 25 percent. Analysts disagreed as to whether the investment was a good fit for Porsche’s strategy.[89]
On 26 March 2007, after the European Union moved against the Volkswagen law, Porsche took its holding to 30.9 percent, triggering a takeover bid under German law. Porsche formally announced in a press statement that it did not intend to take over Volkswagen Group, setting its offer price at the lowest possible legal value, but intended the move to avoid a competitor taking a large stake, or to stop hedge funds dismantling Volkswagen Group, which is Porsche’s most important partner.[90]
On 16 September 2008, Porsche announced that the company had increased its stake in Volkswagen AG to 35 percent.[91] By October 2008, Porsche held 42.6 percent of Volkswagen AG’s ordinary shares, and held stock options on another 31.5 percent.[92] thus, effectively holding over 74 percent; 42.6 percent actual shares, and the rest as convertible options.[93] Volkswagen AG briefly became the world’s most valuable company, as the stock price rose to over €1,000 per share as short sellers tried to cover their positions.[94] The substantial investment in Volkswagen left Porsche with huge financial burden with its debts accumulating up to 13 billion euros by 2009.[95] Porsche would get emergency infusion of about a billion dollars from Volkswagen.[96] In July 2012, Volkswagen completed takeover of Porsche ending the 4 year saga and formed an integrated automotive group with Porsche. Porsche AG would become the 10th brand of Volkswagen. The holding company Porsche SE was left with 31 percent of the subscribed capital of Volkswagen AG, and 50.7 percent of the voting rights in the company.[97]
As of 31 December 2020, share ownership of Volkswagen AG is distributed as follows:[98]
Stock market listings[edit]
Volkswagen AG shares are primarily traded on the Frankfurt Stock Exchange, and are listed under the ‘VOW’ and ‘VOW3’ stock ticker symbols. First listed in August 1961, the shares were issued at a price of DM 350 per DM 100 share, Volkswagen AG shares are now separated into two different types or classes: ‘ordinary shares’ and ‘preference shares’. The ordinary shares are now traded under the WKN 766400 and ISIN DE0007664005 listings, and the preference shares under the WKN 766403 and ISIN DE0007664039 listings.
Volkswagen AG shares are also listed and traded on other major domestic and worldwide stock exchanges. In Germany’s domestic exchanges, since 1961 these include those in Berlin, Düsseldorf, Hamburg, Hanover, Munich and Stuttgart. International exchanges include those in Basel (listed in 1967), Geneva (1967), Zürich (1967), Luxembourg (1979), London (1988), and New York (1988).
Since the start of trading in 1961, Volkswagen AG shares have been subjected to two stock splits – the first was on 17 March 1969 when they were split at a ratio of 2:1, from a DM 100 share to a DM 50 share. The second split occurred on 6 July 1998, the DM 50 share being converted into a share of no overall nominal value, at a ratio of 1:10.
From 23 December 2009, Volkswagen AG preferred shares replaced its ordinary shares in the DAX index.
[edit]
Volkswagen (mbH, GmbH, AG) leaders
Tenure | Leader(s) |
---|---|
1937 to 1945 | Bodo Lafferentz, Ferdinand Porsche, Jakob Werlin[101] |
June 1945 to December 1947 | Ivan Hirst (Royal Electrical and Mechanical Engineers)[17] |
1 January 1948 to April 1967 | Heinrich Nordhoff[102] |
1 May 1968 to September 1971 | Kurt Lotz[102] |
1 October 1971 to February 1975 | Rudolf Leiding[102] |
10 February 1975 to December 1980 | Toni Schmücker[102] |
1 January 1982 to December 1992 | Carl Hahn[102] |
1 January 1993 to 16 April 2002 | Ferdinand K. Piëch[102] |
16 April 2002 to 31 December 2006 | Bernd Pischetsrieder[102] |
1 January 2007 to 23 September 2015 | Martin Winterkorn[102][103][104] |
25 September 2015 to 12 April 2018 | Matthias Müller[105] |
12 April 2018 to 31 August 2022 | Herbert Diess[1] |
From 1 September 2022 | Oliver Blume[102] |
Top 3 Automakers Global, 2018, by global volume[106]
Group | Units |
---|---|
Volkswagen | 10,083,000 |
Renault-Nissan-Mitsubishi | 10,076,000 |
Toyota | 10,059,000 |
In 2018, Volkswagen Group’s largest single country market was China with 4.20 million units delivered, followed by Germany with 1.12 million units. Divided by regions, Asia-Pacific was the second-largest market of the Volkswagen Group with 4.50 million units in 2013, followed by Western Europe with 4.14 million, and North America with 943,000 units delivered in 2018.[107]
Top 3 Automakers EU27, 2013, new passenger car volume[108]
Group | Units | share |
---|---|---|
Volkswagen | 2,957,653 | 25.0 |
PSA | 1,311,406 | 11.1 |
RENAULT | 1,076,367 | 10.4 |
The European ranking of automakers is compiled monthly by the European Auto Manufacturers’ Association ACEA.[108] Volkswagen has held the top spot in Europe uninterrupted for more than two decades.[109]
The company was again the top global automaker in 2018, for the fifth consecutive year, selling 10.083 million vehicles in the year 2018, just 7,000 more than the Renault–Nissan–Mitsubishi Alliance.[106]
Co-management[edit]
With 120,000 employees in Germany and 600,000 globally,[110] it is one of the most well organized labour represented companies in the world. The role that Works Councils and the trade union IG Metall play is unique even within Germany. VW workers have some of the strongest collective agreements. With the exception of the United States, all of its major locations are represented in the Global Works Council and local trade union bodies. VW has a strong tradition and practice of social partnership and co-determination rights globally.[111]
[edit]
Volkswagen is heavily involved in sports sponsorship, with investments having included the 2008 Summer Olympics, the 2014 Winter Olympics,[112][113] as well as the David Beckham Academy. Volkswagen AG wholly owns the Bundesliga football side VfL Wolfsburg;[114] the company is also the shirt sponsor of Major League Soccer club D.C. United, League of Ireland Premier Division Sligo Rovers and top level of the Mexican football league system Liga MX team Puebla F.C.
See also[edit]
- List of automobile manufacturers
- List of automobile manufacturers of Germany
- List of Volkswagen Group factories
- List of Volkswagen Group platforms
- Wolfsburg Volkswagen Plant
Notes[edit]
- ^ Volkswagen Truck and Bus are renamed to TRATON AG.
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Corporate documents[edit]
- «1937-1945 The Foundation of the Volkswagen Plant». Volkswagen Chronicle. Volkswagen Aktiengesellschaft. 2008. Archived from the original (PDF) on 8 August 2014. Retrieved 8 August 2012.
- «VOLKSWAGEN AKTIENGESELLSCHAFT Articles of Association As at August 2012» (PDF). volkswagenag.com. VOLKSWAGEN AKTIENGESELLSCHAFT. August 2012. Archived from the original (PDF) on 8 August 2014. Retrieved 15 August 2012.
- «Volkswagen Aktiengesellschaft Annual Report 2007» (PDF). volkswagenag.com. Volkswagen Aktiengesellschaft. 13 March 2007. ISSN 0944-9817. 858.809.505.20. Archived from the original (PDF) on 8 August 2014. Retrieved 8 August 2012.
- «Volkswagen Aktiengesellschaft Annual Report 2008» (PDF). volkswagenag.com. Volkswagen Aktiengesellschaft. 12 March 2009. ISSN 0944-9817. 958.809.512.20. Archived from the original (PDF) on 22 July 2012. Retrieved 8 August 2012.
- «Volkswagen Aktiengesellschaft Annual Report 2009» (PDF). volkswagenag.com. Volkswagen Aktiengesellschaft. 11 March 2010. ISSN 0944-9817. 058.809.522.20. Archived from the original (PDF) on 8 August 2014. Retrieved 8 August 2012.
- «Volkswagen Aktiengesellschaft Annual Report 2010» (PDF). volkswagenag.com. Volkswagen Aktiengesellschaft. 10 March 2011. ISSN 0944-9817. 158.809.527.20. Archived from the original (PDF) on 8 August 2014. Retrieved 8 August 2012.
- «Volkswagen Aktiengesellschaft Annual Report 2011» (PDF). volkswagenag.com. Volkswagen Aktiengesellschaft. 12 March 2012. ISSN 0944-9817. 258.809.536.00. Archived (PDF) from the original on 26 May 2012. Retrieved 8 August 2012.
- «Volkswagen Aktiengesellschaft Facts and Figures 2012» (PDF). volkswagenag.com. Volkswagen Aktiengesellschaft. 11 June 2012. 272.802.497.20. Archived from the original (PDF) on 2 October 2013. Retrieved 10 August 2012.
- «Volkswagen Group Production Plants». volkswagenag.com. Volkswagen Aktiengesellschaft. 31 December 2011. Archived from the original on 22 July 2012. Retrieved 8 August 2012.
External links[edit]
- Official website
- Clippings about Volkswagen Group in the 20th Century Press Archives of the ZBW
«Фольксваген» — компания, которая выступает в качестве производителя машин таких известных марок, как Audi, Lamborghini, Skoda, Bugatti, а также других популярных брендов.
«Фольксваген» (англ. Volkswagen Group) — известнейший немецкий автоконцерн, включающий в себя группу компаний по выпуску легковых и грузовых автомобилей. История Volkswagen берет отправную точку в начале 1930-х годов и продолжается до наших дней.
История концерна Volkswagen
Изначально автомобили компании создавались специально для представителей среднего класса, ведь расшифровка Volkswagen в переводе на русский язык означает «народный автомобиль». Штаб-квартира расположена в немецком городе Вольфсбурге, где также находится автомузей, посвященный истории бренда.
Марка «Фольксваген» («Фольцваген») ведет свое происхождение от автомобильного общества при нацистской политической организации, основанного Ф. Порше в 1937 году.
С 1938 года компания стала называться Volkswagenwerk GmbH. В этом же году в городе Вольфсбурге было положено начало строительству первого автозавода.
Как все начиналось
Однако история концерна Volkswagen начала зарождаться несколькими годами ранее при активном участии Адольфа Гитлера. К тому времени Германия уже имела несколько компаний-автопроизводителей, но их продукция была недоступна рядовым гражданам со средним достатком. Именно поэтому Гитлер решил наладить выпуск качественного, но недорогого транспортного средства, доступного для простого народа.
Демонстрация А. Гитлеру модели «Фольксваген»
Осенью 1933 году состоялась встреча А. Гитлера с представителем Daimler-Benz Я. Верлиным и талантливым конструктором Ф. Порше, с которыми канцлер поделился своими идеями и требованиями относительно будущего автомобиля.
Первые модели
Новая марка авто получила название «Фольксваген», расшифровка которого трактуется как «народный автомобиль». Первые 3 прототипа, среди которых был V1, позже получивший название «Жук», выпущены в 1936 году. Через год свет увидела модель VW30, а уже к 1938 году автомобиль приобрел свой характерный облик, за который получил прозвище Beetle, закрепившееся за ним вплоть до настоящих дней.
Несмотря на успех новой автомашины, надвигающаяся война вынудила завод перепрофилироваться для выполнения важных армейских заказов. Вскоре был разработан новый полноприводный автомобиль для фронта, а к 1940 году на его базе начали производить «амфибию». Обе эти модели широко использовались на протяжении всего военного периода.
Послевоенное развитие и расцвет автомобильного производства
По окончании войны производство VW оказалось на территории, подконтрольной англичанам. Осенью 1945 от них поступает крупный заказ на производство военных машин общим количеством в 20 тысяч единиц.
Выставка на Ганноверской ярмарке выводит «Фольксваген» на зарубежный рынок, позволяя получать заказы из ряда европейских стран. Уже к 1948 году компанию ожидают серьезные изменения — смена генерального директора и привлечение к работе опытных инженеров. Под управлением нового руководящего состава происходит модернизация всего заводского процесса.
Автомобиль Volkswagen Karmann-Ghia
Все последующие годы компания VW не переставала наращивать темпы развития, повышая свою популярность во всем мире. Некоторые значимые события, которыми ознаменована история концерна Volkswagen двадцатого века:
- 1953 г. — открытие первого зарубежного предприятия на территории Бразилии.
- 1953 г. — выпуск купе VW Karmann-Ghia.
- 1955 г. — производство миллионного автомобиля.
- 1965 г. — покупка компании Audi, возникновение концерна Volkswagen-Audi Group (аббревиатура VAG).
- 1969 г. — выпуск седана Volkswagen K70, первой машины «Фольксваген» с передним приводом, а также модели Type 181, полноприводного внедорожника с надежной подвеской.
- 1973 г. — VW Passat. Переднеприводный «Пассат» стал первым автомобилем нового поколения концерна.
- 1974 г.— VW Golf, прародителя всех автомобилей гольф-класса.
- 1975 г. — VW Polo.
- 1979 г.— VW Jetta.
«Джетта» стала новой моделью с увеличенным багажником, произведенной на базе «Гольфа».
Volkswagen сегодня
Сегодня концерн Volkswagen включает в себя 342 компании (по данным Википедии), имеет собственные предприятия на территории Европы, Азии, США и Африки, осуществляет обслуживание и реализацию своих автомобилей во многих странах мира. Концерн также имеет свои представительства в России.
«Фольксваген» — компания, которая выступает в качестве производителя машин таких известных марок, как Audi, Lamborghini, Skoda, Bugatti, а также других популярных брендов. Сохраняя привычное качество и надежность, Volkswagen не отказывается от инноваций.
Ежегодно под маркой VW выпускаются миллионы автомобилей разнообразной комплектации, которые оснащаются FSI-двигателями, позволяющими добиться сокращения расхода бензина, ЕРС-системами, интерактивными интерфейсами и многими другими инструментами, направленными на комфорт и безопасность.
Награды
Транспортные средства от Volkswagen не раз становились обладателями различных премий и наград во многих странах мира, им принадлежат призовые места на международных конкурсах. Бренд является победителем в нескольких номинациях конкурсов «Европейский автомобиль года» и «Всемирный автомобиль года».
Логотип Volkswagen: автор, описание, значение
Значок Фольксвагена в современном его виде знаком каждому как символ, указывающий на высокое качество. К тому же логотип имеет довольно минималистичный дизайн, представляя собой комбинацию букв V и W, окруженных синим кругом. Расшифровка VW также не вызывает трудностей, ведь эти буквы являются аббревиатурой слова Volkswagen.
Эволюция логотипа «Фольксваген»
Значок Volkswagen не всегда выглядел подобным образом:
- Изначально, во время нацистского правления, буквы логотипа были обрамлены крестообразной фигурой, своего рода стилизованной свастикой, так что вопроса о том, что означает значок Фольксваген, в те времена не возникало.
- Следующей эмблемой стали все те же буквы, обрамленные зубчатым кольцом.
- Только после войны знак Фольксваген стал более близок к современному варианту, представляя собой черные буквы, вписанные в окружность.
Автор логотипа — инженер Франц Раймсписс, сотрудник компании Porsche. Однако его авторство хотел оспорить Николай Борг, австрийский художник, пытавшийся доказать свою причастность к созданию эмблемы через суд. Притязания Борга не возымели эффекта, а официальное авторство осталось за Раймсписсом.
Значение названий моделей Volkswagen
Относительно моделей марки автомобилей Фольксваген нельзя не заметить, что многие названия позаимствованы у природных стихий, а точнее – у ветров. К таким моделям относятся:
- Golf;
- Passat;
- Scirocco;
- Bora;
- Jetta;
- Vento;
- Santana.
Некоторые названия своим возникновением обязаны древним мифам: Eos и Phaeton — из греческой мифологии, а также пикап Amarok — из мифологии эскимосов.
Ветрами и мифами фантазия маркетологов концерна не ограничивается, ведь существуют Touareg — автомобиль, названный в честь африканского кочевого племени Туарег, Sharan — «несущий королей» (персидский язык), а также кроссоверы «Тигуана» и «Туран» с искусственно синтезированными названиями — Tiguan (Tiger+Leguane), Touran (Tour+Sharan).
Наряду с экзотически названными моделями, существуют машины с простыми «именами»: Crafter («Крафтер»), получивший название от английского слова craft, или Polo («Поло»), названный в честь вида спорта.
«Фольксваген» — как правильно пишется слово?
Этимология слова
Чтобы лучше понять значение слова и запомнить правильное написание, нужно немного углубиться в историю его происхождения.
Это название марки автомобилей, принадлежащих немецкому концерну Volkswagen AG. Идея их создания была заключена в производстве недорогих и доступных для простых немецких граждан машин, то есть это должен был быть личный транспорт для народа. Дословно Volkswagen так и переводится, или ещё его называют «народный автомобиль».
Само слово немецкое и создано оно было из двух: der Wagen — в переводе на русский означает «машина, повозка» и Volk — «народ». Последнее используется в качестве прилагательного Volks, к которому добавляется wagen — так и получается Volkswagen.
Именно поэтому это название можно написать сокращённо — VW, как аббревиатуру из начальных букв.
Как пишется на английском языке
Английский алфавит, как и немецкий основан на латинице. Правильное написание и в немецком, и в английском вариантах будет одинаково — Volkswagen. Так как это официальное название автомобильного бренда, его не принято переписывать какими-либо другими буквами, добавлять их или убирать.
А вот с названиями моделей автомобилей всё немного по-другому. Например, немецкий Volkswagen Käfer, известный как Фольксваген Жук, на английском будет звучать и отображаться на письме как Volkswagen Beetle (Битл). По сути, название модели — имя нарицательное, присвоенное ей из-за округлых форм кузова и схожести с одноимённым насекомым, поэтому оно переводится на другие языки.
Названия других наиболее распространённых моделей Фольксваген пишутся на английском так же, как и на немецком — Passat (Пассат), Jetta (Джетта), Golf (Гольф), Polo (Поло).
Volkswagen в русской речи
Как правило, русское написание немецких слов соответствует их произношению. Буква V [фау] в большинстве случаев произносится, как «ф», соответственно, писать её на русском следует так же. Исключения могут составлять заимствованные слова, где эта буква будет звучать, как «в».
Стоящие рядом буквы -k- и -s- точно так же переносятся в русское написание: -к- и -с-. Произносятся они двумя звуками. Ни в коем случае не заменяется буквой и звуком «ц», так как такого сочетания в немецком языке не существует. Чтобы не ошибиться, нужно помнить, что начало этого слова — Volk (народ), которое видоизменилось в прилагательное с помощью добавления окончания s, а буква «л» мягкая, соответственно, в конечном счёте на русском языке оно пишется и произносится как «фолькс».
Вторая часть -wagen начинается с буквы w [вэ], которая соответствует русской букве «в» как в звучании, так и в написании. Следующая «сложная» буква g в немецком алфавите читается и пишется, как «г». В отдельном слове der Wagen буква «е» произносится как на немецком, так и на русском в качестве звука «э», но писать её следует как обычную «е».
Из всего этого следует, что Volkswagen на русском языке правильно пишется «Фольксваген».
Неправильные варианты написания
В связи с тем, что не все знают правильное звучание и написание иностранных слов, допускается очень много ошибок со словом «Фольксваген». Можно выделить следующие распространённые версии
неправильного употребления этого названия:
- Вольксваген;
- Вольцваген;
- Вольсваген;
- Фольцваген;
- Фольскваген;
- Фольсваген.
Такие формы написания недопустимы.
Употребление в контексте
Фольксваген является транскрипцией иностранного слова-аналога. Обычно не принято склонять или изменять по числам названия брендов, чаще всего это практикуется в разговорной речи. Но всё же отказываться от склонения будет неправильно, только делать это нужно грамотно. В русском написании Фольксваген не склоняется, если ему предшествует этнологический термин. Например:
- Теперь у него в гараже вместо Фольксвагена стоит новая Мазда.
- Сообщается, что отзыву подлежат 105 автомобилей Фольксваген из-за неисправности подушки безопасности.
- А вы знаете, в чём сходства автомобилей Фольксваген и Шкода?
А вот на языке оригинала в письменной форме его изменять ни по каким принципам нельзя: У Volkswagen появилась новая модель.
Правила несложные, а их соблюдение позволит избежать ошибок как в устной речи, так в письменной.
Для многих правописание и произношение Фольксваген при знакомстве с ним покажется действительно сложным. Но необязательно быть знатоком немецкого языка, чтобы справиться со словом. Достаточно просто разобраться в его происхождении и составе, и все буквы и звуки сразу встанут на свои места.
Vw caddy — Русский перевод – Словарь Linguee
To move forward, and […] coome.ir |
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Диски CD-ROM, произведенные для […] обмена, должны быть упакованы в прочном […] (который облегчает загрузку и выгрузку [. ..] CD-ROM из считывающего устройства). wipo.int |
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It is important to bear in mind that when the parallel UN system based on bulk container codes BK1 and BK2 was included in RID/ADR for the 2005 editions, the general provisions in 7.3.1 were added from the text of Chapter 4.3 of the UN Model […] Regulations to apply to both systems without any consequential […] daccess-ods. un.org |
Важно учитывать, что, когда параллельная система ООН, основанная на кодах контейнеров для массовых грузов ВК1 и ВК2, была включена в издание МПОГ/ДОПОГ 2005 года, из текста главы 4.3 Типовых правил ООН в раздел 7.3.1 были включены общие положения, […] применяемые к обеим системам, без внесения […] daccess-ods.un.org |
RFVISETS_LDB_VW Maintain Sets of Management […]
Contracts: Selection from Database . enjoyops.de enjoyops.de |
RFVISETS_LDB_VW Ведение наборов договоров […]
управления: выбор из базы данных . enjoyops.de enjoyops.de |
A person who drives a VW Golf 12,500 kilometres [. ..]
in a year generates 2,320 kilograms of CO2. kaiserkraft.co.uk |
Кто на автомобиле VW Golf проезжает за год 12.500 […]
километров, производит 2.320 килограммов CO2. kaiserkraft.ru |
Someday, RFID might make it possible to «scan» all the groceries in an […] of an eye, without needing to manually pass […] each item in front of a scanner. discoverrfid.org |
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It is not clear why sheeted wagons and containers are not permitted by rail by the allocation of code VW6, particularly when code VV3 permits the equivalent for road and the bulk container code BK1 is [. ..]
used for both modes. daccess-ods.un.org |
Неясно, почему в результате присвоения кода VW6 не разрешается […] железнодорожная […] грузов ВК1 используется […] для обоих видов транспорта. daccess-ods.un.org |
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На приведенном ниже рисунке представлена взаимосвязь между выходными сигналами датчика Холла [. ..] Su, Sv, Sw и инверсным напряжением […] электромагнитный блок движется в направлении, […] указанном стрелкой на рисунке. downloads.industrial.omron.eu |
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После партии в гольф кадди проведет вас к лоткам с ингредиентами […]
для блюд, где отдельная тарелка представляет каждую пройденную вами лунку. shangri-la.com |
At the plant, 400 staff are involved in […] producing the ready-to-mount steering modules, which will [. ..] in future. nskeurope.com |
400 работников завода производят готовые к установке модули […] рулевого управления, которые в будущем […] Фольксваген по всему миру. nskeurope.ru |
VW, VOLKSWAGEN, cars, passenger […]
cars, commercial automobiles, sales of automobiles, sale of automobiles, service, garage […] services, car repair, warranty repair, warranty service, technical service, repair of car bodies, painting of bodies, painting, parts, Parts, auto parts, auto parts, supplies, oils, accessories auto.lt |
VW, VOLKSWAGEN, автомобили, […]
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Усовершенствуйте оригинальную акустическую систему своего […] автомобиля: наши динамики TS-A раскрывают весь потенциал акустической системы вашего Daewoo/Chevrolet, […] pioneer.eu |
Returning from Italy was late at night and that the tired and sleepy journalists with […] comfort have reached the house, at their [… ] the test waited. eventum-premo.ru |
Возвращение из Италии было поздно ночью и, чтобы уставшие и сонные […] журналисты с комфортом добрались до […] стало также прекрасным завершением теста. eventum-premo.ru |
The programme includes visits to the AUTO SHANGHAI 2005 […] talks with German companies that have already […] settled in China, a cooperation exchange with Chinese companies and discussions with the China Federation of Machinery Industry, one of the most important contacts for the automotive industry and its companies in China. maxicom.de |
В программу также входит посещение выставки […] также посещение обосновавшихся на китайской […] земле немецких предприятий, биржа сотрудничества с участием китайских предприятий и встреча с China Federation of Machinery Industry, одной из самых значимых для автомобилестроения в Китае организаций. maxicom.de |
Specifically intended for the latest […] engines fitted with exhaust after treatment and also […] suitable for older diesel engines requiring a 5W-30 viscosity. epc.shell.com |
Специально предназначено для новейших дизельных […] системами снижения токсичности выхлопа, […] а также масло подходит для использования в дизельных двигателях более старого образца, в которых используются масла с вязкостью 5W-30. epc.shell.com |
Today Concern VW does not only manufacture small cars […]
and luxury vehicles, but also provides financial advisory services […] and equipment maintenance and service on exclusive terms. partsouq.com |
В наши дни концерн VW занимается не только производством […]
малолитражных авто и машин класса люкс, но также оказывает услуги […] финансового консалтинга и предоставляет техническое и сервисное обслуживание техники на эксклюзивных условиях. partsouq.com |
Acting for the client before the Antimonopoly Committee of Ukraine, obtaining a permit for the economic concentration as related to acquisition by Volkswagen AG (Germany) (well-known company [. ..] manufacturing and selling […] Lamborghini and Bugatti) of Scania […] AB (Sweden) (world-known company producing and selling trucks and buses). kisilandpartners.com |
Представительство интересов клиента в Антимонопольном комитете Украины, получение разрешения на экономическую концентрацию в связи с приобретением Volkswagen AG (Германия) (известной компании […] по производству и […] Seat, Skoda, Bentley, Lamborghini и Bugatti) […] компании Scania AB (Швеция) (мировой компании по производству и продаже грузовых автомобилей и автобусов). kisilandpartners.com |
Although NSK’s Automotive Business Unit has been supplying VW with components such as wheel bearings for quite some time, the Steering Systems Unit only started working for VW in 2008 and was awarded the contract to develop the electric power steering system for the new VW Polo Global.
nskeurope.com |
Несмотря на то, что Подразделение автомобильных деталей уже некоторое время поставляло на Фольксваген такие компоненты, как подшипники для ступиц колес, Подразделение систем рулевого управления начало работу с группой Фольксваген только в 2008 году и получило контракт на разработку систем рулевого управления с электроусилителем для новой модели Фольксваген Polo Global.
nskeurope.ru |
In June 2008, DANA, an automotive manufacturer working for the Volkswagen Commercial Vehicles division ordered Aristo Mig™ robot packages for […] the retrofit of 81 ABB […] America, Europe and South Africa. esab.com |
В июне 2008 года компания DANA, производящая автомобили для подразделения «Фольксваген Коммершел Виклз», заказала комплекты Aristo Mig™ для модернизации сварочных [. ..] роботов 81 ABB IRB 2400L […] Америке, Европе и Южной Африке. esab.ru |
A few years later VW stopped co-operation with […]
MAN, but the product of their joint development became the basis of a new generation L2000. trucksplanet.com |
Через несколько лет VW прервал кооперацию с […]
MAN, а продукт их совместной разработки стал базой нового поколения L2000. trucksplanet.com |
Since 1985, the trucks were produced at the old Bussing plant in Salzgitter, which is […] trucksplanet.com |
С 1985 г. их выпускали на бывшем заводе Bussing в Зальцгиттере, что […] соглашения. trucksplanet.com |
Objective is to extend the use of the different expertise and business we have with […] one customer to other customers, ex. of grab-handles […] adplastik.hr |
Целью является использование различных знаний, умений и опыта в изготовлении изделий для определенного покупателя, чтобы заключить сделки с другими покупателями, как, […] например, производство поручней для покупателя PSA – […] adplastik.hr |
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Благодаря двигателям VW и оригинальной гидростатической […]
трансмиссии Linde, эти небольшие погрузчики гарантируют максимальную […] производительность. linde-mh.ru |
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Также в этой линейке доступны однофазное реле контроля падения и превышения тока K8AB-AS, однофазное реле контроля падения [. ..] и превышения напряжения K8AB-VS, […] двухпороговое реле контроля напряжения K8AB-PW. industrial.omron.ru |
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Автобренды: Volkswagen
В предыдущей статье «Автоответчика» речь шла о ветрах. Читатели помнят о древнегреческих ветрах, французском мистрале, итальянской трамонтане и немецком фёне. Казалось бы, причём здесь Фольксваген, но в имяобразовании моделей вольфсбургского концерна ветра, как было продемонстрировано, сыграли чрезвычайно важную роль. Не обходя этот вопрос стороной, сегодня, в соответствии с данным мною обещанием, углубимся в историю марки Volkswagen.
Народный автомобиль
Все, конечно же, знают, что название Volkswagen переводится как «народный автомобиль». Однако мне припоминается удивление одной моей знакомой на замечание: «Вот, играете фолк-рок, и ездишь ты на фолк-автомобиле». Владелица «Поинтера» поймала себя на мысли, что никогда даже не задумывалась о том, что в названии Фольксвагена содержится корень, общий также для слова «фольклор». И это действительно так: Volk, «фольк» переводится как «народ», «народный» и именно в этом значении употребляется в случае фольклористики. Греческим аналогом общеевропейского «фолка» является «этнос», а славянским – «язык», в значении народности. Поэтому Фольксваген в каком-то смысле «языческий автомобиль».
Филологические изыскания филологическими изысканиями, но марка полностью оправдывает своё предназначение. Задачу претворить в жизнь поистине народный автомобиль, который бы мог позволить себе если не каждый, то почти каждый, поставил перед автоконструкторами не кто иной, как Адольф Гитлер. В 1933 году озвученную миссию фюрер возложил на Якоба Верлина, представлявшего “Daimler-Benz”, и Фердинанда Порше. Да-да, того самого, который дал жизнь и имя знаменитым “Porsche”. Чертежи прототипа «народного автомобиля» поступили в Рейхсканцелярию уже через год, и тогда же был подписан контракт на разработку первых прототипов.
Первые опытные образцы оказались готовы к сентябрю 1936 года. В мае следующего года была основана «Компания по подготовке немецкого народного автомобиля» (“Gesellschaft zur Vorbereitung des Deutschen Volkswagen GmbH”), которую 16 сентября 1938 года переименовали в просто Volkswagen. Тогда же заложили строительство завода в городе Фаллерслебен, после войны переименованного в честь близлежащего замка во всем известный сегодня Вольфсбург. Так что если на футболках немецкого футбольного клуба Wolfsburg вы увидите рекламу Volkswagen, то не удивляйтесь.
Опытные модели V1 и V3 выросли до пробных и демонстрационных V38s и V39s соответственно. Но настоящий всплеск популярности Фольксвагена пришёлся на послевоенные годы. Причём, в полном соответствии с первоначальным замыслом, автомобиль оставался простым, надёжным и доступным, что обеспечило ему подлинную массовость. Голландцы заказали в Вольфсбурге партию VW Bulli (дословно – «бычок»), который с течением времени трансформировался в легендарный Transporter, переживающий уже, сбился со счёта, какое воплощение. А культовый «Жук», Volkswagen Beetle, стал и вовсе абсолютным мировым бестселлером: в 1972 году он опередил по количеству проданных автомобилей сам Ford Model T!
Кстати, название «Жуку» придумали американцы, которые спустя несколько лет разнесут до основания вольфсбургский завод. Но до войны они едва ли не восторгались опытными образцами Volkswagen V30, а журнал “The New York Times” в 1938-м году за внешнее сходство окрестил машину жуком. Впрочем, прозвище прижилось и стало визитной карточкой автомобиля.
Но 1970-е, когда «Жук» стал бить рекорды, для Фольксвагена ознаменовались, конечно, веяниями совсем другого ветра.
Volkswagen Passat
1973-й год, как знают посвящённые, совершенно особенный. Доказывать это бессмысленно, но это так. Совпадение или нет, но в 1973-м году с конвейера Volkswagen вышел первый Passat.
Он дал такой мощный толчок к развитию, что уже в следующем году тёплые ветра надули народные автомобили марок Scirocco и Golf. И если первый после почти сорока лет забвения вновь возродился к жизни, то последний не умирал никогда и, кажется, претендует на бессмертие. Golf переживает уже седьмую реинкарнацию, и по продаваемости с ним может соперничать сегодня разве что Toyota Corolla. Да что там – первый миллион «Гольфов» был выпущен всего спустя три года после рождения модели!
Интересно также заметить, что в 1974-м, когда появились Сирокко и Гольф, в Вольфсбурге был выпущен последний «Жук». Сегодня его, как и Сирокко, оживили маркетологи и изголодавшиеся, изностальгировавшиеся поклонники. А вот тот старенький Beetle продолжали выпускать, например, в Мексике ещё тридцать лет, до 2003 года! Вот что значит хорошо сделать один раз, чтобы не переделывать! А вы говорите – молдинги, рестайлинг радиаторной решётки и светодиодные фонари…
В 1975 году из VW Golf, как из воплощённой квинтэссенции идей и словно бы живой материи, появился Volkswagen Polo. В обход темы ветров (ведь Golf, напомню, это изначально Golfstream – попутный течению ветер) созвучие потока и игры вызвало к жизни спортивную тематику. Надоели машина и вид спорта? Смени обоих – покупай Фольксваген Поло и вози новые клюшки в новом авто! Впрочем, материнская, ветровая природа марки взяла своё – и из того же Golf’а в 1980 году родилась Jetta.
Фольксваген на междувечье: от Боры до Фаэтона
Если 1980-е годы ознаменовались для вольфсбурского завода работой над новыми поколениями бестселлеров, которые также видоизменяли под запросы американского рынка, то в 1990-е годы в модельном ряду Volkswagen дали зелёный свет минивэнам и универсалам. Так, в 1995 году появился ставший весьма популярным VW Sharan. В свою очередь ставший не просто знаменитым, но поистине легендарным Passat в 1996-м стал прапрадедушкой, пережив пятое поколение модели. Конец XX века Volkswagen встретил холодно – суровый северный ветер вдохновил вольфсбургских инженеров на VW Bora, выдержанный и стремительный, как седой борей.
Появившаяся на самом склоне столетия, в 1999-м, «Бора» стала своеобразным гимном функциональности и технического совершенства при скромности, переходящей из деликатности в застенчивость. Начало нулевых ознаменовалось «потеплением» в философии компании и, как следствие, в модельном ряду. Bora – автомобиль для тех, кто пережил юность и научился жить экономно, идя к своей цели. Новые машины марки предназначались тем, кто этой цели достиг. Почти одновременно, в 2002 году, на свет появились фешенебельный седан, ставший флагман VW, Phaeton и люксовый внедорожник Touareg. И если в дружеской компании кто-то заговорит о превосходстве Porsche Cayenne – смело перебивайте оппонента тем фактом, что он построен на базе «Туарега».
Во второй половине «нулевых» вольфсбургские маркетологи занялись скрещиванием животных. Так, в 2007-м они соединили тигра и игуану – получился VW Tiguan, который уже своим именем свидетельствовал о сплаве резвого нрава и изворотливости на бездорожье. Тему заражения специалистов Volkswagen штаммами животных заболеваний косвенно подтвердил и VW Passat CC, который в русской транскрипции жужжит, как муха, – «цеце».
А цены? Говорят, автомобиль-то не народный!
Автомобили вряд ли, но вот цены на них – кусаются. Многие модели Фольксвагена поднялись в верхний сегмент автомобильного рынка и сегодня доступны народу лишь в лице его отдельных представителей. И уж точно подорожание коснулось всего модельного ряда как VW, так и других иномарок вследствие кризиса. Если ещё в декабре Volkswagen Polo седан торговали с 429 тысяч, то месяц спустя самую «пустую» версию отдадут не менее чем за 550.
Впрочем, грех жаловаться. Если принять в расчёт среднюю зарплату, скажем, по провинции, то новый Volkswagen за два годовых жалования – совсем не плохо. Примерно такое же соотношение имело силу для советских граждан и «Жигулей». Так что принимая во внимание изменения, случившиеся с нашей страной за последние тридцать-сорок лет, и нынешнюю международную экономическую и даже геополитическую ситуацию, – всё равно можно подтвердить подвергавшийся сомнениям в аксиоматичности тезис: Volkswagen – народный автомобиль! С развитым социализмом вас, товарищи!
Volkswagen — всё правильно сделал!
В Автоответчик
К другим статьям рубрики «Автобренды»:
Audi
BMW
Mercedes-Benz
VOLKSWAGEN — Перевод на английский
GermanAls Deutscher weiß ich, es wird Mercedes-Benz sein, es wird Volkswagen sein, es wird Porsche sein.
Я немец, и я знаю, кем они будут: Mercedes-Benz, Volkswagen и Porsche.
GermanSie sind wirklich ein Fahrer oder ein Passagier, um einen Volkswagen Slogan zu verwenden.
Вы действительно водитель или пассажир — если использовать выражение Volkswagen.
GermanDer Abbau bei Volkswagen und Opel verdeutlicht eigentlich nur, dass ein anderer Weg eingeschlagen werden muss.
То, что на самом деле демонстрируют сокращения в Volkswagen и Opel, — это необходимость выбора другого маршрута.
GermanDie Kommission hat ja wegen der Verletzung dieses Grundsatzes gerade erst eine Strafe von über 68 Millionen Pfund gegen Volkswagen verhängt.
Действительно, Комиссия только что оштрафовала Volkswagen примерно на 68 миллионов фунтов стерлингов за нарушение этого принципа.
GermanJeder große Konzern hat einmal als kleines Unternehmen angefangen — Volkswagen , Microsoft или Google, um nur einige zu nennen.
Каждая крупная корпорация начинала как небольшое предприятие — Volkswagen, Microsoft или Google, и это лишь некоторые из них.
GermanDas sind Bomben mit 5 Kilotonnen Sprengkraft, etwa in der Größe kleiner Volkswagen .
Это бомбы мощностью пять килотонн, размером с небольшие фольксвагены; для выхода на орбиту потребуется 800 человек.
GermanWie andere führe ich nochmal das gewiß speziell auf Volkswagen zugeschnittene Arbeitszeitmodell an.
Как и другие до меня, я бы сослался на модель рабочего времени, принятую Volkswagen, которая, по общему признанию, была приспособлена к собственным потребностям этой компании.
Немецкий Фольксваген Тут умирает берейц.
Volkswagen уже делает это.
GermanAndererseits macht das Vorgehen von Volkswagen in Deutschland deutlich, daß es auch ohne strengere Vorschriften geht.
С другой стороны, подход, принятый Volkswagen в Германии, показывает, что в таких случаях можно надлежащим образом разбираться даже без более строгого законодательства.
GermanDer Volkswagen 11.333.
GermanDas ist bei Volkswagen so, das ist bei Renault so, und das ist auch bei allen anderen breit in Arbeitnehmerhand gestreuten Volksaktien durchaus so.
Так обстоит дело с Volkswagen, так обстоит дело с Renault, и это всегда так, когда акции с низким номиналом широко разбросаны среди сотрудников.
GermanIn den Unternehmen hingegen werden die Ergebnisse schon interessanter; es gibt schon einige Beispiele, vor allem bei Volkswagen , Philips und anderswo.
С другой стороны, компании уже начинают приносить некоторые интересные результаты: есть ряд примеров, в частности, Volkswagen, Philips и другие компании.
Пересчет валют — Годовой отчет Volkswagen Group за 2016 год
Операции в иностранной валюте переводятся в финансовую отчетность единого предприятия Volkswagen AG и его консолидированных дочерних компаний по курсам, действующим на дату операции.Денежные статьи в иностранной валюте отражаются в балансе по среднему курсу на дату закрытия. Прибыли и убытки от курсовой разницы отражаются в отчете о прибылях и убытках. Это не распространяется на курсовые разницы от ссуд к получению, которые представляют собой часть чистых инвестиций в зарубежную деятельность. Финансовая отчетность иностранных компаний переводится в евро с использованием концепции функциональной валюты, при которой статьи активов и пассивов переводятся по курсу закрытия.За исключением доходов и расходов, признанных непосредственно в капитале, капитал переводится по историческим курсам. Возникающие в результате курсовые разницы признаются в прочем совокупном доходе до выбытия соответствующей дочерней компании и представляются отдельной статьей в капитале.
Статьи отчета о прибылях и убытках пересчитываются в евро по средневзвешенному курсу.
Применяемые ставки представлены в следующей таблице:
BRL
БАЛАНС СРЕДНЯЯ СТАВКА НА 31 ДЕКАБРЯ |
ОТЧЕТ О ДОХОДЕ СРЕДНЯЯ СТАВКА |
|||||||||
---|---|---|---|---|---|---|---|---|---|---|
€ 1 = |
2016 |
2015 |
2016 |
2015 |
||||||
Аргентина |
ARS |
16. 80096 |
14.13514 |
16.33207 |
10.26074 |
|||||
Австралия |
AUD |
1.46150 |
1.48970 |
1.48880 |
1.47648 |
|||||
Бразилия |
Перевод Volkswagen на английский язык
АнглийскийфранцузскийитальянскийНемецкийПортугальскийИспанский ————— АрабскийКаталанскийКастильскийЧешскийКитайский (s) Китайский (t) ДатскийГреческий ИвритХиндиВенгерскийПерсидскийЯпонскийКорейскийНидерландскийНорвежскийПольскийРумынскийРусскийШведскийТурецкийТайскийУкраинскийУрду
To Choose A LanguageанглийскийфранцузскийитальянскийНемецкийПортугальскийИспанский ————— АрабскийКаталанскийКастильскийЧешскийКитайский (s) Китайский (t) ДатскийГреческийИвритХиндиВенгерскийПерсидскийЯпонскийКорейскийНидерландскийНорвежскийПольский РумынскийРусскийШведскийТурецкий ТайскийУкраинский
Полнотекстовый перевод
Словарное определение volkswagen
Синоним слова volkswagen в тезаурусе
Volkswagen Перевод
Доступно на следующих языках:
Английский Арабский Испанский Русский Голландский Португальский Турецкий Итальянский Французский Немецкий Японский Иврит Корейский Шведский Другие языки
Volkswagen на английском языке
марка немецкого автомобиля
Источник в словаре:
Вавилон англо-английский
Подробнее:
Перевод Volkswagen с английского на английский
Volkswagen по-арабски
فولكسفاكن, ماركة سيارات ألمانية
Источник для словаря:
Англо-арабский словарь Babylon
Подробнее:
Volkswagen — перевод на арабский язык
Volkswagen по-испански
Volkswagen (automóvil de origen alemán)
Источник для словаря:
Англо-испанский словарь Babylon
Подробнее:
Перевод Volkswagen с английский на испанский
Volkswagen по-русски
Фольксваген
Источник для словаря:
Англо-русский словарь Вавилона
Подробнее:
Перевод Volkswagen с английского на русский
Volkswagen по-голландски
Volkswagen (automerk)
Источник для словаря:
Англо-голландский словарь Babylon
Подробнее:
Перевод Volkswagen с английский на голландский
Volkswagen по-португальски
Volkswagen (marca de carro)
Источник для словаря:
Англо-португальский словарь Babylon
Подробнее:
Перевод Volkswagen с английский на португальский
Volkswagen по-турецки
Alman otomobil markası
Источник для словаря:
Англо-турецкий словарь Babylon
Подробнее:
Volkswagen — перевод на турецкий язык
Volkswagen по-итальянски
Volkswagen (tipo di macchina)
Источник для словаря:
Англо-итальянский словарь Babylon
Подробнее:
Перевод Volkswagen с английский на итальянский
Volkswagen по-французски
Volkswagen, marque automotive allemande
Источник для словаря:
Англо-французский словарь Babylon
Подробнее:
Перевод Volkswagen с английский на французский
Volkswagen по-немецки
Volkswagen, Schutzmarke eines deutschen Automobilherstellers
Источник для словаря:
Англо-немецкий словарь Babylon
Подробнее:
Перевод Volkswagen с английский на немецкий
Volkswagen на английском языке с контекстными примерами
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Последнее обновление: 2012-12-02
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Латиница
Quamdiu Ludovicus Volkswagen habuit?
Английский
Как давно у Луиса Volkswagen?
Последнее обновление: 2014-02-01
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Translation Services USA — Перевести «Volkswagen Beetle» на немецкий (Deutsch)
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AbazaAbkhazAcholiAfrikaansAkanAlabamaAlbanianAmharicArabicAragoneseAraneseArchiArmenianArvaniticAssameseAsturianAvestanBambaraBashkirBasqueBavarianBelarusianBembaBengaliBislamaBosnianBretonBulgarianBurmeseCatalanCebuanoChamorroChechenCherokeeChickasawChineseChinese TraditionalChuvashCornishCorsicanCrimean TatarCroatianCzechDanishDolganDutchEnglishErzyaEsperantoEstonianEweEyakFaroeseFilipinoFinnishFlemishFonFrenchFrisianFriulianFutunanGagauzGalicianGeorgianGermanGilakiGreekGuernésiaisGujaratiHaitian креольский FrenchHatian CreoleHawaiianHebrewHiligaynonHindiHopiHungarianIcelandicIdoIgboIndonesianIngushInterlinguaIrishItalianJapaneseJavaneseKabyleKalmykKannadaKaqchikelKashubianKazakhKekchíKhakasKhmerKiribatiKoreanKoryakKumykKyrgyzLadinLaoLatgalianLatinLatvianLingalaLingua Franca NovaLithuanianLivonianLojbanLombardLugandaLuxembourgishMacedonianMadureseMalagasyMalayMalayalamMalteseMamManxMaoriMarathiMarwariMinangkabauMingrelianMirandeseMokshaMongolianNauruanNavajoNeapolitanNepaliNiasNogaiNovia lO’odhamOccitanOld EnglishOriyaOssetianPersianPiedmontesePitjantjatjaraPolishPortuguesePotawatomiRapa NuiRomanianRussianSamoanSanskritScotsScottish GaelicSerbianShorSicilianSilesianSinhalaSkolt SamiSlovakSlovenianSomaliSpanishSrananSundaneseSwahiliSwedishTagalogTahitianTajikTamasheqTamilTatarTausugTeluguTetumThaiTlingitTok PisinTonganTsongaTswanaTurkishTurkmenTzeltalUdmurtUgariticUkrainianUmbunduUrduUzbekVendaVenetianVepsVietnameseVolapükVõroWalloonWarlpiriWelshWolofXârâcùùXhosaYiddishYorubaZulu
- Volkswagen Beetle
- VW Käfer (немецкий / Deutsch)
Исходное определение на английском языке:
- Volkswagen Beetle (английский)
- Автомобиль, который Volkswagen начал производить в 1938 году.
Теперь, когда вы выучили слово «Volkswagen Beetle» на немецком, может быть, вам также понадобится английский перевод для вашего документа, веб-сайта или приложения? Вы находитесь в нужном месте!
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Машинный перевод в Volkswagen AG
Это гостевой пост Йорга Порсиэля, который управляет MT в VW, дает некоторое представление о ценности MT в контексте потребностей крупного глобального предприятия в области коммуникации и распространения информации. VW, как и многие другие по-настоящему глобальные предприятия, нуждается в большом количестве разнообразного бизнес-контента и информации о продуктах, которые должны передаваться легко и быстро, чтобы обеспечить быстрое реагирование на возникающие и текущие бизнес-ситуации и потребности.
С этой точки зрения мы можем видеть, что глобальное предприятие имеет очень прагматичный и беспристрастный взгляд на эту технологию, которая рассматривается просто как инструмент для обеспечения и улучшения потока информации в действительно многоязычных средах, требующих большого количества контента. мгновенно течь там, где это необходимо, чтобы дать импульс развитию бизнеса.
Мы также видим, что это сценарий использования, в котором необходимость локальной установки критична и необходима для развертывания как по причинам безопасности, так и производительности. Некоторые также могут быть удивлены тем, что эта деятельность по МП продолжается уже более десяти лет. Это еще одно доказательство того, что сотни миллионов слов переводятся MT в VW и других подобных им компаниях, которые, я уверен, также пользуются услугами профессиональных переводчиков для некоторого контента. Однако мы должны разумно ожидать, что большая часть текущих потребностей в переводе выполняется здесь и на многих других глобальных предприятиях.
Для тех, кто умеет читать по-немецки, есть более подробный обзор MT на VW по этой ссылке. Фактически 19 страниц.
Акцент в посте ниже полностью мой.
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Исходная ситуация
Volkswagen AG — крупнейший в мире производитель автомобилей, в 2016 году реализовавший более десяти миллионов автомобилей.Более 625 000 человек работают на тринадцать брендов Группы в более чем 120 точках по всему миру, из них около 280 000 — только в Германии. Штаб-квартиры марок VW Passenger Cars, VW Commercial Vehicles, Audi, Porsche и MAN расположены в Германии. Штаб-квартира Bentley находится в Великобритании, Bugatti во Франции, Škoda в Чехии, Seat в Испании, Ducati и Lamborghini в Италии, а Scania в Швеции.
Бесчисленные команды в самых разных областях работают над проектами круглосуточно, одновременно или последовательно, в разных часовых поясах по всему миру и на всех континентах. Помимо немецкого, основными языками общения во время этой работы являются английский (как lingua franca), испанский, китайский и французский, но, конечно же, используются бразильский португальский, итальянский, чешский, русский и польский, а также многие другие языки. Это приводит к постоянному потоку информации — миллионов электронных писем и терабайт данных, например, из систем для моделирования, диагностики и информационно-развлекательной системы — циркулирующих весь день, каждый день, внутри интрасети всей Группы или поступающих извне .
Чтобы облегчить и особенно ускорить обмен информацией на многих языках на разных континентах, в 2002 году было решено внедрить в компании машинный перевод. В интересах безопасности данных приложение должно было быть доступно только во внутренней сети VW, которая доступна для всей Группы. Это было сделано для того, чтобы закрыть бреши в безопасности, возникшие в результате использования таких программ в Интернете. Volkswagen AG использует систему, основанную на правилах, от немецкой компании Lucy Software and Services GmbH.С тех пор функциональность системы была расширена, а ее качество постоянно улучшалось, например, за счет добавления внутренней терминологии в сотрудничестве с различными отделами Volkswagen.
В настоящее время доступно восемь языковых пар, охватывающих наиболее важные языки Группы. Дополнительные функции включают перевод целых документов, например, в форматах MS-Office, XML и PDF, а также веб-страниц. Существует также интерфейс к веб-службе, позволяющий системам получать доступ к машинному переводу.Эти системы, такие как диагностика транспортных средств, обычно характеризуются очень большим объемом данных на разных языках.
Зачем нужен машинный перевод?
Скорость, с которой машинный перевод работает и дает результаты, является значительным преимуществом. Конечно, этот быстро сгенерированный результат нужно сначала рассматривать независимо от качества перевода. Скорость, значительно превышающая скорость ручного перевода, оказывается важным компонентом в оптимизации многоязычных коммуникационных процессов в бизнес-среде, особенно в сочетании с терминологией для каждой конкретной области и сопровождается контролем качества в восходящем и / или последующем направлениях. Быстрая доступность таких исходных или основных переводов в сочетании с предыдущими знаниями и опытом в области получателя обычно приводит к значительно более быстрым процессам принятия решений. Хотя качество машинного перевода в целом ниже, чем качество ручного перевода, в зависимости от качества исходного текста, его часто бывает достаточно для принятия определенных мер. В случае, если качество машинного перевода неудовлетворительное, его можно улучшить, предварительно отредактировав исходный текст и / или постредактировав вывод по мере необходимости.
Управление ожиданиями
Чем крупнее и международнее компания и чем более разнороден ее персонал, тем важнее становится разработка концепции коммуникации, которая реализуется до внедрения и поддержки машинного перевода, чтобы ознакомить пользователей с его преимущества и недостатки. Такая концепция необходима для обеспечения долгосрочного принятия пользователями, потому что чем лучше пользователи понимают сильные и слабые стороны приложения, тем выше признание и конечный уровень использования, а также конструктивное сотрудничество в дальнейшем развитии сервиса. в компании.
В такой большой компании, как Volkswagen, и с таким большим количеством потенциальных пользователей невозможно удовлетворить всех. Другими словами, не каждое желание может быть удовлетворено, и все форматы файлов, языковые пары и технические поля не могут быть предоставлены с одинаковым уровнем качества. Это невозможно ни технически, ни с точки зрения анализа рентабельности — экономически целесообразно. Таким образом, цель предоставления такой услуги может заключаться только в удовлетворительном удовлетворении «среднего репрезентативного» статистически ожидаемых потребностей с подходящим качеством в пределах имеющихся кадров и финансов.
Управление ожиданиями также важно для объяснения использования машинного перевода в повседневной работе группам, имеющим опыт работы в (вычислительной) лингвистике и переводе, и, при необходимости, чтобы противостоять оговоркам относительно качества перевода и, в частности, работы безопасность. В рамках такой концепции также должно быть объяснено, что машинный перевод может работать особенно хорошо и при каких условиях он должен использоваться, например, в сочетании со специализированной терминологией, контролируемым языком и, при необходимости, постредактированием.
Но, с другой стороны, необходимо четко подчеркнуть, что машинный перевод не является ни панацеей, ни универсальным инструментом для каждой задачи перевода, которая, таким образом, может быть направлена на устранение рабочих мест, а скорее для общего сокращения затрат. Что еще более важно, необходимо подчеркнуть, чего машинный перевод не может и почему: например, определенные типы текста не подходят для машинного перевода или имеют (или могут иметь) решающее значение по юридическим причинам.
Кроме того, необходимо объяснить, например, с помощью анализа затрат и выгод, что машинный перевод не может работать в долгосрочной перспективе без квалифицированной и постоянной поддержки со стороны специалистов, и что не существует такой вещи, как «универсальный перевод». универсальное »решение. Другими словами, идея о том, что единовременная установка программы машинного перевода без дополнительных мер, таких как ИТ-поддержка, терминология, контролируемый язык и т. Д., Достаточна для обеспечения перевода с любого языка на любой язык, независимо от предмета область, тип текста и целевая группа оторваны от реальности. Это также должно прояснить, что даже только техническая операция и ИТ-поддержка требуют постоянного и надежного финансирования, без которого внедрение такой программы нецелесообразно.
Дальнейшее развитие
Помимо постоянного улучшения качества результатов перевода за счет включения дополнительной терминологии из множества различных технических областей, планируется связать услугу посредством интерфейса или интегрировать ее в еще большее количество систем. . Кроме того, планируется расширить доступные языки, например, на китайский, португальский, чешский и польский.
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Йорг Порсиль — руководитель проекта машинного перевода в штаб-квартире Volkswagen в Вольфсбурге, Германия.
Как правильно пишется Фольксваген на английском языке?
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У многих почему-то вызывает затруднение написание марки автомобиля Фольксваген по-английски, но ведь если разобраться, ничего сложного в этом нет.
Да и к тому же, название самой марки слишком часто мелькает по ТВ и в газетах, чтобы его не запомнить.=)
Volkswagen — именно так марка пишется по-английски.
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На английском языке слово Фольксваген пишется — Volkswagen и это марка автомобиля, на котором ездить считается престижно у автолюбителей, особенно если нулвая и без пробега. Немецкий язык, по сравнению с английским, немного проще по произношению.
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Марка автомобиля Фольскваген на английском надо писать Volkswagen.
Автомобиль из Германии.
Самая успешная модель немецкого автогиганта и самая продаваемая в мире, самая безопасная машина.
Сейчас в Калуге построили завод по производству автомобилей Volkswagen и Skoda.
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Правильно пишется Volkswagen. Это официальное название автомобильной марки. Правильно определить правописание брендов и марок транскрипция или транслитерация не поможет, необходимо обратиться к официальным источникам, которые подтвердят точное правописание бренда или марки. Я так обычно перевожу.
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Н знаю, почему периодически возникает такой вопрос, но наименования торговых марок, а также фамилии и имена, пишущиеся на латинице, не меняются. Это значит, что название финской, эстонской или венгерской фирмы будет писаться на английском точно так же, как и на родных языках. А концерн Volkswagen пишется в немецком написании не только quot;на английскомquot;, но и испанском, французском, финском и других языках с латинским алфавитом.
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Фольскваген на английском следует писать так: quot;Volkswagenquot;.Volkswagen — это марка известного немецкого автмобиля. В Германии этот автомобиль считается quot;народнымquot; и бюджетным и воспринимается, как наш знаменитый автомобиль москвич.
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Фольксваген на английском языке пишется как Volkswagen. Смотри следующие вебсайты: http://www.vw.com/ или http://www.volkswagengroupamerica.com/.
В общем, пишется по-английски также, как и на языке оригинала — немецком.
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Чтобы узнать, как пишется слово Фольксваген на английском языке (общепринятое название), можно посмотреть это на их официальном сайте. Там написано Volkswagen.
Для нахождения их сайта достаточно ввести слово Фольксваген в Гугле.
Вот как написано это на официальном сайте:
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VolksWagen
По-английски правильно писать следует именно так, впрочем переводчик Яндекс его переводит также.
Хотя на русском языке он начинается с буквы Ф и произносится, но на английском следует писать V.
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Если Вы имеете ввиду немецкий концерн или марку автомобиля, то в английском языке это слово пишется точно также, как и в немецком, Volkswagen. В языках с единым письмом, в данном случае с латинским шрифтом, не принято переводить на свой язык национальные названия концернов, корпораций, торговых брендов и так далее. Русский язык отличается кириллической письменностью, а потому у нас это слово пишется как Фольксваген, но также не переводится! Иначе название концерна могло бы звучать, как концерн quot;Народная телегаquot;))
Содержание
- Какое официальное название?
- Как расшифровывается ВАГ (VAG)?
- Кому принадлежит VAG?
- Какие марки автомобилей входят в концерн VAG?
- История
- Что такое VAG-Tuning
- Что такое Vag Auto
- Почему машины называют VAG?
- Официальное название VAG
- VAG официальный сайт
- Вопросы и ответы:
В мире автомобилестроения, а также официальными дилерами часто используется аббревиатура VAG, которая вкратце рассказывает о происхождении той или иной марки автомобиля. Если полвека назад в большинстве случаев конкретный бренд указывал на страну происхождения машины (эта информация помогала покупателю определиться с тем, действительно ли он хочет такой автомобиль), то сегодня название бренда часто указывает на группу производителей, разбросанных по всему миру.
Нередко в состав концерна входит несколько известных брендов. Часто это вносит путаницу среди мнений клиентов. Пример тому – компания VAG. Все модели VolksWagen смотрите здесь.
Некоторые считают, что это сокращенное название бренда Volkswagen. Нередко вместе с таким сокращением используется слово group, что намекает на то, что это группа или концерн, в который входит несколько брендов. Это приводит некоторых к мысли, что это аббревиатура означает собирательный образ для всех немецких производителей. Предлагаем разобраться, что означает аббревиатура vag.
Какое официальное название?
Volkswagen Konzern – официальное название концерна. Переводится оно как «Концерн Фольксваген». Компания имеет статус акционерного общества, в состав которого входит множество разных больших и маленьких фирм, которые занимаются разработкой, проектировкой и изготовлением автомобильных запчастей, программного обеспечения и самих автомобилей.
По этой причине в некоторых англоязычных изданиях данный концерн еще называется WV Group, или группа компаний, входящих в состав Фольксваген.
В переводе с немецкого языка volkswagen aktien gesselschaft это акционерное общество Фольксваген. На сегодняшний день используется термин концерн. В американском варианте современное название бренда – Volkswagen group.
Главное управление концерна расположено в Германии – в городе Вольфсбург. Однако производственные мощности расположены во многих странах по всему миру. Кстати, само название бренда не говорит, что автомобиль немецкий или американский. Отдельно прочитайте несколько частей со списком брендов и местом расположения их заводов.
Кому принадлежит VAG?
На сегодняшний день в состав концерна ВАГ входит 342 компании, которые занимаются производством легкового и грузового транспорта, спортивных авто и мотоциклов, а также запчастей к разным моделям.
Почти 100 процентами акций группы (99.99%) владеет концерн Volkswagen AG. С 1990 года этот концерн является владельцем группы VAG. На рынке Европы данная компания лидирует по продажам своей продукции (25-30 процентов продаж автомобилей в период с 2009 года занимали модели данной группы).
Какие марки автомобилей входят в концерн VAG?
В данный момент компания ВАГ выпускает двенадцать марок автомобилей:
- Audi;
- Lamborghini;
- Seat;
- Bentley;
- Volkswagen;
- Bugatti;
- Skoda;
- Scania;
- Ducatti;
- MAN;
- Porsche;
- VW Commercial Vehicles.
2011-й год стал переломным в компании Порше. Тогда произошло слияние крупных компаний Порше и Фольксваген, но при условии, что Porsche SE остается 50 процентов акций холдинга, а ВАГ контролирует все акции промежуточного звена, благодаря чему тоже имеет право вносить свои коррективы в производственный процесс и влиять на политику компании.
История
В составе vag находятся следующие бренды:
- 1964г. Была приобретена компания Audi;
- 1977г. В состав Audi Division вошла компания NSU Motorenwerke (не функционирует, как отдельная марка);
- 1990г. Фольксваген приобрел почти все 100 процентов акций бренда Seat. С 1986 года концерн владел чуть больше чем половиной акций компании;
- 1991-й. Была приобретена компания Skoda;
- До 1995-го компания VW Commercial Vehicles входила в состав Volkswagen AG, но с тех пор она существует, как отдельное подразделение концерна, которое изготавливает коммерческий транспорт – тягачи, автобусы и микроавтобусы;
- 1998-й. Тот год для концерна был «урожайным» – в его состав вошли Bentley, Bugatti и Lamborghini;
- 2011 год – переход контрольного пакета акций Porsche во владение концерна ВАГ.
На сегодняшний день в состав группы входит больше 340 мелких компаний, которые изготавливают двухколесный и четырехколесный транспорт, а также спецтехнику и комплектующих к ней по всему миру.
С конвейеров концерна сходит более 26 000 единиц авто ежегодно по всему миру (15 – Европа и 6 – Америка), а официальные сервисные центры компании размещены на территории более полторы сотни стран.
Что такое VAG-Tuning
Что такое VAG-Tuning, должна быть немного понятнее, если она называется тюнингом VAG. Это означает разработку автомобилей, используемых Volkswagen Group и Audi. VW-AG известна во всем мире как крупная компания Нижней Саксонии со штаб-квартирой в Вольфсбурге. VW-AG — немецкий автопроизводитель и один из крупнейших производителей автомобилей в мире. VW также является материнской компанией многих других марок автомобилей. Марки автомобилей включают Audi, Seat, Porsche, Skoda, Lamborghini, Bentley и Bugatti. Известный мотоциклетный бренд Ducati также показан как дочерняя компания VW-AG. VAG-Tuning фокусируется на тюнинге автомобилей Volkswagen и Audi. VAG-Tuning — это также компания, которую можно найти в Интернете, такую как M. Küster VAG-Tuning из Потсдама. Компания Kaiser-Friedrich-Straße 46 не имеет ничего общего с группой VAG. Но ребята позаботятся об изменениях в автомобилях VW и Audi.
Компании, предлагающие компоненты тюнинга VAG, в начале часто имеют другие услуги, связанные с транспортными средствами VAG. Типичный тюнинг-магазин VAG имеет, например, запасные части и тюнинги для VW Lupo, Audi A6, VW Golf и, по крайней мере, Audi A3. В дополнение к классическим компонентам, такие услуги, как чип-тюнинг или менее известная коммутация чипов, также доступны в магазинах VAG.
Что такое Vag Auto
То, что называется VAG COM, то что в последнее время на слуху любителей авто, — это не что иное, как программное обеспечение, которому стоит задача диагностики любых сбоев. Это действительно инновационное и очень интересное программное обеспечение, способное полностью проверить систему нашего автомобиля и проверить, есть ли какие-либо проблемы.
Если возникают отрицательные диагнозы и электронные проблемы, связанные с блоками управления, это программное обеспечение сообщает о них. Таким образом, можно адаптировать и в некоторых случаях настроить блоки управления электронными системами автомобилей. Эту услугу можно использовать не на всех автомобилях, но только на Seat, Skoda, Audi и Volkswagen. При желании также можно диагностировать и в то же время устранить любую неисправную память, присутствующую внутри блоков управления.
Это очень полезное программное обеспечение, которое может предсказать любые проблемы и немедленно устранить их. Значительный ресурс, который может блокировать другие недиагностированные осложнения в корне. Однако эта электронная система также может сделать гораздо больше для нас и нашего автомобиля.
Почему машины называют VAG?
VAG – это ни что иное, как сокращенная аббревиатура от Volkswagen Aktiengesellschaft (второе слово в этой фразе обозначает «акционерное общество»), сокращенно получается Volkswagen AG (потому как Aktiengesellschaft сложно произносимое слово и его заменили аббревиатурой).
Официальное название VAG
Сегодня есть официальное название компании – Volkswagen Konzern – оно немецкое (переводится как – «Концерн Фольксваген»). Однако во многих англоязычных источниках Volkswagen Group, иногда VW Group. Переводится также просто – группа компаний Фольксваген.
VAG официальный сайт
Самую свежую информацию о составе концерна, новинки бренда и много интересного можно найти на официальном сайте Volkswagen, который находится по этой ссылке. Но чтобы узнать о новинках автобренда в конкретном регионе, необходимо в поисковике ввести фразу «Официальный сайт Volkswagen в…». Вместо троеточия нужно подставить нужную страну.
Например, официальное представительство в Украине находится по этой ссылке, а в России – здесь.
Как видно, концерн ВАГ – это своего рода воронка в океане автомобильных производителей, которая поглощает мелкие компании. Благодаря этому в мире меньше конкуренции, что сказывается на качестве продукции.
В завершение обзора – небольшое видео о том, как развивался автобренд:
История концерна VAG
Вопросы и ответы:
Что такое ВАГ? Это концерн, занимающий одну из лидирующих позиций среди автопроизводителей. Компания занимается производством легковых автомобилей, грузового транспорта, а также спорткаров и мотоциклов. Под руководством концерна трудится 342 предприятия, которые занимаются разработкой и сборкой механических транспортных средств. Изначально аббревиатура VAG расшифровывалась, как Volkswagen Audi Gruppe. Сейчас же это сокращение полностью пишется как Volkswagen Aktiengesellschaft, или акционерное общество Volkswagen.
Какие дочерние компании концерна Volkswagen? В состав группы автопроизводителей, которую возглавляет Volkswagen, входит 12 автобрендов: Man; Ducati; Volkswagen; Audi; Scania; Porsche; Bugatti; Bentley; Lamborghini; Seat;Skoda; VW Commercial Vehicles.