Как написать guidebook entry

Tips for writing a guidebook entry
When writing a guidebook entry try to create a visual picture. Remember that you are writing a description. Use adjectives and adverbs.
Include some specific examples to bring the description to life.
Give lots of facts that will interest the potential tourist. 

You
may want to include:

How to get there, places to visit, things to do,
what and where to eat, places to stay, information about the history of
the place, hidden places and off-the-beaten-track sights, culture, traditions, celebrations, myths,
politics, religion, stories,
languages spoken, free time activities, arts and crafts, transport,
shopping, sports or any other piece of information that you consider relevant.

 
Useful language for brochures and guidebook entries

Introduction

Without doubt, …

It is generally understood that…

One of the most impressive places/buildings/cities…

To date, ___________ is one of the greatest examples of…

To give the
reader a more vivid picture of the place at the moment you are describing,
you can refer to the senses (sight, hearing, smell, taste and touch): 

E.g.

Giving advice
It is always wise to check …
This is a point worth bearing in mind if …
If price/location/class size is a major factor when choosing (your school), you might want to consider …
… is certainly an option worth looking into.

Adjectives to Describe Places

Unspoilt, plain, quiet, tranquil, clean, pristine, dirty, ancient, modern,
industrial, mountainous, low-lying, flat, tropical, overcrowded, cosmopolitan, quaint, picturesque,
agricultural, fertile, rough, barren, bleak, busy, temperate, narrow, polluted,
contaminated, humid, dry, lively, monotonous, varied, cultural, traditional, developed,
developing, urban, rural, foreign, local, outdoor and indoor, secluded, desolate, uninhabited, hidden, remote, bustling, breathtaking, idyllic, stunning, picture-perfect, splendid …

Superlatives: some of the loveliest landscapes on earth, easily the best, by far the most popular,…

Combination of adjective: bright and cheerful, dark and dingy, spick and span, cramped and cluttered, light and airy, neat and tidy, warm and cosy, cheap and cheerful.

Adverbs

Conveniently/ centrally/ ideally/ pleasantly situated/ located, lavishly/ richly/ tastefully/ newly decorated, elegantly/ comfortably/ simply/ sparsely furnished, hugely
popular, perfectly safe, totally/ entirely different, wholly unexpected, badly/newly/poorly/ solidly built, brightly/ dimly/ poorly/softly lit, bitterly cold, hugely expensive, extremely tranquil, incredibly/ extremely/ really/ fairly beautiful, absolutely/ utterly/ completely/ thoroughly amazing/ stunning, severely/ extremely overcrowded, extremely/ really/ terribly busy, badly/ heavily/ highly/ seriously/ severely polluted, very/ wonderfully/ fairly/ pretty secluded, completely/ quite desolate, extremely/ very/ rather/ relatively/ somewhat remote, absolutely/ quite/ truly breathtaking, really/ absolutely/ perfectly/ quite/ simply/ truly splendid…

Mention the variety of things to do, see or experience.

Variety is common in travel texts. This is because they add an element of persuasion.   Guidebooks try to sell a
destination, make it seem appealing.  The more people they can attract,
the better.  The more varied the experience the destination is seen to
offer and the more they can make the destination sound like it will
appeal to as many people as possible, the better.

E.g.

Holiday accommodation in Mallorca comes in many shapes and forms, providing the kind of variety and versatility that caters for anything from a quietly relaxing break for two to a vacation for all your family and friends.

With a wide range of restaurants on the island, there will definitely be something for everyone, as it caters to all tastes: from the more conservative and classic environments to the more modern and trendier places. 

Conclusion

For the visitor, Mallorca offers/provides…

To local people, the cathedral symbolises…

For these reasons a visit to this island should not be missed.

Samples:

Introducing Lisbon. Guidebook Entry. Extra Word Formation.

A Contribution For a Guidebook On Food Trends. Word Formation

The 26 Most Beautiful Towns in America

Another sample:

Blind Waiters Serve Diners in the Dark

How do food trends happen – and what will we be eating in 2021? 

Kalsec 2021 Food Trend Predictions

The 15 Food Trends You’re Going To See Everywhere In 2021  

More Vocabulary

No-frills: 

including only the basic features, without anything that is
unnecessary, especially things added to make something more attractive or
comfortable. E.g. a no-frills airline

built-up: 

 (of an area of land) covered in buildings, roads, etc. E.g. to reduce the speed limit in built-up areas.

skyline: 

 the outline of buildings, trees, hills, etc. seen against the sky. E.g. the New York skyline. Ugly tower blocks dominate the skyline. 

skyscraper: 

 .

bustling: 

/ˈbʌslɪŋ/ full of people moving about in a busy way. E.g. a bustling city. Bustling with something The market was bustling with life. The town is bustling with tourists and workers.

teem with something: (also be teeming with something) 

to be full of people, animals, etc. moving around. E.g. The streets were teeming with tourists. A river teeming with fish.

the back of beyond:  

(informal) a place that is a long way from other houses, towns, etc. E.g. We stayed in some farmhouse in the back of beyond. They ​live in some ​village in the back of beyond. He lives in some tiny, remote village in the back of beyond.

deserted:  

 /dɪˈzɜːtɪd/ (of a place) with no people in it. E.g. deserted streets. The office was completely deserted.

secluded:  

 /sɪˈkluːdɪd/ (of a place) quiet and private; not used or disturbed by other people. E.g. a secluded garden/beach/spot, etc. We managed to find a fairly secluded spot for our picnic.

idyllic: 

 /ɪˈdɪlɪk/ peaceful and beautiful; perfect, without problems. E.g. a house set in idyllic surroundings. To lead an idyllic existence. The cottage sounds idyllic.

unspoilt: 

 (of a place) beautiful because it has not been changed or built on. E.g. unspoiled countryside. It’s a country of stunning landscapes and unspoiled beaches. 

pristine: 

 /ˈprɪstiːn/ not
developed or changed in any way; left in its original condition.
Something that is pristine looks very clean, tidy, or new. E.g. pristine, pollution-free beaches. Pristine snow/beaches/lawns. In pristine condition: The bike was in pristine condition.

tranquil:  

/ˈtræŋkwɪl/ quiet and peaceful. E.g.  a tranquil scene. The tranquil waters of the lake. She led a tranquil life in the country.  

stunning: 

 extremely attractive or impressive. E.g. a stunning view of the lake.

breathtaking: 

 very exciting or impressive (usually in a pleasant way). E.g. a breathtaking view of the mountains. The scene was one of breathtaking beauty.  

In-flight: 

 happening
or provided during a journey on a plane. E.g. In-flight movies

 

Unwary: 






/ʌnˈweəri/ not
aware of the possible dangers or problems of a situation and therefore likely
to be harmed in some way. Sp. incauto. E.g. Exams are not designed to set traps
for unwary students. Unwary traveller.






Off the beaten
track: 






far away from other people or areas popular with
tourists.  E.g. They live miles off the beaten track






Single-handedly: 






on your own with nobody
helping you. Alone. E.g. She single-handedly saved the
town from disaster.








rough it 






(informal) to live in a way that is not very comfortable for a short time. E.g. We can sleep on the beach. I don’t mind roughing it for a night or two. Let’s rough it and go camping.






in the lap of luxury: 






in easy, comfortable conditions, and enjoying the advantages of being rich. E.g. We spent two weeks in the hotel living in the lap of luxury.






Inveterate: 






/ɪnˈvetərət/ always doing something or enjoying something, and unlikely to
stop. Sp. empedernido, incurable. E.g. an inveterate liar. He soon became an
inveterate traveller.






Seasoned: 






 /ˈsiːznd/ (when used of a person) having a lot of experience of a
particular activity. E.g. a seasoned campaigner/performer/traveller, etc. A seasoned
traveller is a person who has travelled a lot.






Intrepid: 






/ɪnˈtrepɪd/ very brave; not afraid of danger or difficulties. Fearless.
E.g. an intrepid explorer. Intrepid travellers always enjoy interaction
with the locals.






Get by (on/in/with something): 






 to manage to live or do a particular thing using the money, knowledge, equipment, etc. that you have. E.g. How does she get by on such a small salary? I can just about get by in German (= I can speak basic German).






on a shoestring: 






(informal) using very little money. E.g. In the early years, the business was run on a shoestring. 






Weary: 






/ˈwɪəri/ very tired, especially after you have been working hard or doing
something for a long time. E.g. a weary traveller. She suddenly felt old and
weary. A weary sigh. This airport is facilitated with good runways, waiting
rooms, refreshment and cargo handling so that a weary traveller is never
disappointed. 






Chill out:  






to spend time relaxing; to relax and stop feeling angry or nervous about something. E.g. They sometimes meet up to chill out and watch a movie. Sit down and chill out!






Discerning: 






/dɪˈsɜːnɪŋ/ able to show good judgement about the quality of
somebody/something. Sp. exigente. E.g. The discerning customer will recognize
this as a high quality product. Marble bathrooms with plenty of soft towels, a
sauna and an authentic hammam provide all the modern amenities a discerning
traveller is used to.






culture vulture: 






a person who is very interested in serious art, music, literature, etc.






Armchair: 






[only before noun] knowing about a subject through books and television, rather
than by doing it for yourself. E.g. an armchair critic/traveller. A
generation of armchair athletes who prefer to watch sports on TV rather than
play. Some armchair travellers surf YouTube for trip-planning research,
or for broadening their horizons without leaving the house. 






Lose your bearings: 






 to become lost or confused.

all-inclusive: 

 /ˌɔːl ɪnˈkluːsɪv/ including everything or everyone. E.g. Our trips are all-inclusive—there are no hidden costs.

unwind

unwind /ˌʌnˈwaɪnd/ unwound /ˌʌnˈwaʊnd/ unwound /ˌʌnˈwaʊnd/
 to stop worrying or thinking about problems and start to relax. E.g.

Music helps me unwind after a busy day.

Presentation on theme: «A guidebook entry.»— Presentation transcript:

1

A guidebook entry

2

What the hell is that?

3

Some instructions What you write for a book entry is very similar to an article so: • There should be a title • It should include section headings • The language should be quite formal as book entries are usually written for serious publications • The subject should be made clear in the first section • The opening section should be as interesting as possible to make the reader want to carry on reading • It is important that what you write is as realistic as possible and therefore should look like an authentic text

4

Writing style Book entries will include a combination of:
Descriptive language: e.g. describe a person/place, etc. Discursive: e.g. give and support your opinion, analyse a situation, give explanations. Narrative: e.g. narrate an event or a discovery

5

Your task You work for the international magazine FOOD and have been asked to write a contribution for a guide book on Spanish food culture. You should describe some of the most popular dishes and highlight any relevant traditions regarding food in Spain. DUE DATE: 16th April WORDS: 250 words

Write a guidebook entry

Task description: 

The BBC travel website has asked readers to write a contribution to a guidebook for a section called Introducing Your Favourite Travel Destination. Think of a place you have enjoyed visiting and write about it. You may want to include: how to get there, places to visit, things to do, what and where to eat, places to stay, information about the history of the place, or any other piece of information that you consider relevant.

Write about 200 words

Write your guidebook entry

Sample answers:

Open World p 34. Introducing Lisbon. Guidebook Entry. Extra Word Formation.

Open World p 34. A Contribution To a Guidebook On Food Trends. Word Formation

The 26 Most Beautiful Towns in America

Asked by: Dr. Oswald Schamberger

Score: 5/5
(20 votes)

How to Write a Guidebook

How do you write a guide?

Things to remember when writing your ‘How to’ Guide

How do you write a book for beginners?

6 Key Tips for Starting the Novel Writing Process

Can I write a book with no experience?

It’s not that you should never write outside your own experience, Bradford says — but you should know why you’re doing it. And you should make sure people from whatever group you’re writing about have had a chance to tell their own stories for themselves before you jump in.

What are the 10 steps to writing a book?

10 Steps To Writing A Novel

44 related questions found

Whether you’re a seasoned traveler with a passion for describing destinations or a writer who wants to craft a guidebook, this article can help you refine your focus, find your voice and communicate the flavor of the most exotic places on the planet. You’ll need a clear goal before you start, but the rest can be mastered if you follow the tips in this article.

Write what you know, not what you’ve read about. It’s possible to compose a guidebook without having been to a destination, but your work will be missing what separates a decent read from a great one: heart. Your South American trek to Sugar Loaf Mountain will say far more about what another traveler can expect if it’s taken from the notes in your journal than from a library book or an Internet site.

Choose a focus. Decide whether you want to tackle the entire country of Australia or just create a guide to the outback. If you’ve traveled extensively in a country, it can be tempting to cover the entire territory. Focus the book on a distinct hook; for example, «The Adventurous Woman’s Guide to Australia,» and you can use all of the information you’ve gathered to write a one-of-a-kind guidebook within that framework.

Find out what’s already been written about the destination you have chosen for your guidebook. The chances that your work will stand out from the crowd will rely a great deal on how unique the information you’ve gathered has been presented. Any number of writers can put together a great guidebook on Ireland. Put a spin on the topic by following the travels of Irish rebels over the past century and you’ll grab the attention of those who couldn’t care less about another detailed listing of Dublin pubs.

Identify your audience. «The Adventurous Woman’s Guide to Australia» has an implicit target. If your guidebook doesn’t have one, you can stay true to your mission if you understand to whom you are writing. Find a magazine photo of a person who best represents the audience you want your guidebook to appeal to and then tape it to your monitor. Write directly to that person and you’ll stay true to your goal of reaching your audience.

Choose one of 10 styles travel writers frequently use to formulate their guidebooks. These are: advice («Costa Rica on $5 a Day»), here and now («Carnival in Rio»), round-up (Reviews of the same place by 10 different people), how-to (survive in Japan if you’re on a budget), what-to-do (while you’re visiting Ottawa), a history of (the Orient Express), humor (Trapped in a brothel in Nevada when a dust storm broke out), destination (The only guide you’ll ever need while you’re in Lichtenstein), gimmick (Tour the places Henry VIII’s wives lived) and personal experience (How I survived a drive to Disneyland with four kids in the back seat).

Draft and edit your guidebook until you are satisfied with the work. Ask a friend with editing skills to review the work and check for the spelling, syntax and grammatical errors that so often escape writers when they are too close to the project. You may wish to hire a professional editor. Find editors on the Internet or call the English department of your local college to see if they can help you find an editor close to home.

About the Author

Based in Chicago, Gail Cohen has been a professional writer for more than 30 years. She has authored and co-authored 14 books and penned hundreds of articles in consumer and trade publications, including the Illinois-based «Daily Herald» newspaper. Her newest book, «The Christmas Quilt,» was published in December 2011.

Недавно я рассказал и показал, что такое логобук (ссылка на статью). Сегодня поднимемся на одну ступень выше и поговорим о гайдбуке. Разберемся с определением, рассмотрим его содержание на примере известных брендов.

Что такое гайдбук?

Гайдбук (или гайдлайн) — руководство по использованию визуальной айдентики бренда. Гайдбук вводит ограничения и правила, которые помогают сотрудникам компании и подрядчикам (дизайнерам, маркетологам и т.д.) придерживаться единого стиля при работе с разработанными элементами дизайна.

* Гайдбук — отдельный документ.
* Гайдлайн — аналогичный по содержанию раздел брендбука.

Стоит различать понятие гайдбука и брендбука. Гайдбук — это о визуальном образе бренда. Брендбук — более обширный документ, который содержит еще и стратегические аспекты (позиционирование, характер, ценности и прочее). Обратите внимание на матрешек.

Ниже рассмотрим разделы, которые могут быть включены в гайдбук.

1. Вступление

Во вступительном разделе можно описать сам гайдбук и цели его создания, рассказать о метафоре бренда или представить данные о целевой аудитории. У всех разный подход. Этого раздела может не быть вовсе.

2. Базовые элементы

В этот раздел включаются константы визуальной айдентики — элементы, которые не меняются ни при каких обстоятельствах. Обычно это логотип, цветовая палитра, шрифты и стилеобразующие элементы.

Альфа-Банк ↓

3. Сетки

Здесь содержится информация о сетках, на которых строятся все макеты. Сетки являются наиболее важным организационным инструментом визуальной айдентики.

Microsoft ↓

4. Деловая документация

Раздел, который можно встретить практически в каждом гайдбуке. В нем содержатся фирменные бланки, визитки, конверты, папки, пропуска и другие корпоративные материалы. Прописываются принципы построения макетов и характеристики бумаги (плотность, цвет, покрытие и пр.)

Альфа-Банк ↓

5. Сувенирная продукция

Ручки, кружки, футболки и другая сувенирная продукция. Как правило, прописывают лишь основные принципы построения макетов, а пояснений к каждой отдельной позиции не дают. На примере Альфа-Банка — первый слайд.

Альфа-Банк ↓

6. Рекламные материалы

Сюда включается все, что связано с рекламой бренда — билборды, листовки, лифлеты, некоторые POS-материалы. Прописываются правила оформления рекламных макетов. В старой айдентике Ростелекома большое внимание уделяется системе плашек.

Ростелеком ↓

7. Диджитал

Для электронных носителей бренда выделяют целый раздел. Сюда включают веб-рекламу, рекламу на телевидении, анимацию элементов, презентацию, принципы построения сайта и приложения.

Ростелеком ↓

Банк Москвы ↓

8. Интерьер и экстерьер

Входная группа, таблички, оформление стен, мебели и т.д. Часто обходятся чертежом и описанием позиции, реже прикрепляют целый катгайд — подробную инструкцию, описывающую шаги по отделке интерьера.

Банк Москвы ↓

9. Навигация

Большие навигационные системы нуждаются в грамотном регулировании. В этом случае небольшого описания элементов недостаточно, необходимо подробно расписать, где и как их правильно использовать. Хороший пример от РЖД.

Российские железные дороги ↓

10. Транспорт

На слайдах представлен пример самого простого описания оклейки автомобилей. В случаях, когда транспортные средства компании являются ключевым рекламным носителем, этот процесс описывают более подробно. Например, Яндекс.Такси (скачать)

Пятёрочка ↓

11. Униформа

В большинстве случаев униформа брендируется с помощью логотипа и какого-то слогана. В гайдбуке прописываются именно эти моменты — размер логотипа и кегль букв. Также указывается способ нанесения элементов на одежду.

Пятёрочка ↓

12. Иконки

Иконки обычно представляют в виде реестра, поскольку они являются частью какой-либо системы. В случае с РЖД они являются частью навигации.

Российские железные дороги ↓

13. Фотоматериалы

Общая концепция фотографии, ракурс и ощущения, которые она должна вызывать. Отдельный пункт уделяется цветокоррекции.

Альфа-Банк ↓

14. Иллюстрации

Иллюстрация — хороший способ передать идею и рассказать историю. Составляется реестр иллюстраций, описывается их стиль и контекст, в котором они должны использоваться.

Microsoft ↓

15. Ко-брендинг

Ко-брендинг также должен регулироваться в гайдбуке. Первым делом прописываются правила размещения двух логотипов в одном поле, а затем принципы их размещения на рекламных макетах, печатной и текстильной продукции.

Ростелеком ↓

На какие гайдбуки стоит взглянуть?

Анализируйте гайдбуки разных брендов и подчеркивайте для себя что-то интересное!

Нужно разработать логотип или айдентику?

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