Как пишется боттега венета

From Wikipedia, the free encyclopedia

Bottega Veneta S.r.l

Bottega Veneta logo
Bottega Veneta store in Paris

Bottega Veneta store in Paris
Type Subsidiary
Industry Fashion
Founded 1966; 57 years ago in Vicenza, Veneto
Headquarters
  • Via Privata Ercole Marelli, 6
  • 20139 Milan
  • Italy

45°26′35″N 9°12′04″E / 45.44299°N 9.20102°ECoordinates: 45°26′35″N 9°12′04″E / 45.44299°N 9.20102°E

Area served

 Worldwide

Key people

 Bartolomeo Rongone (CEO)
Matthieu Blazy (creative director)
Products Ready-to-wear, handbags, shoes, accessories, jewelry, fragrances.
Revenue €1.168 billion (2019)
Owner Kering
Website bottegaveneta.com

Bottega Veneta (pronounced [botˈteːɡa ˈvɛːneta]) is an Italian luxury fashion house based in Milan, Italy. Its product lines include ready-to-wear, handbags, shoes, accessories, and jewelry; and it licenses its name and branding to Coty, Inc. for fragrances.[1]

History[edit]

Founding to 1990s[edit]

Bottega Veneta was established in 1966 in Vicenza, Italy[2] by Michele Taddei and Renzo Zengiaro. Crafting artisanal leather goods, the brand developed a distinctive leather weaving design, the Intrecciato, which instantly became Bottega Veneta’s iconic look.[3] «When your own initials are enough» became the brand’s historic slogan because the crafted Intrecciato made Bottega Veneta’s products immediately recognizable, and its logo only appeared discreetly on the inside of its products.[4][5]

In 1972, Bottega Veneta opened its first store in the USA, in New York City.[3] In the mid-1970s, the company started to make shoes.[6]

Renzo Zengiaro left the company at the end of the 1970s. Soon after, Michele Taddei handed over the company to his ex-wife Laura Braggion, who headed the company with her second husband Vittorio Moltedo from then on.[7] She moved to New York to develop the company and became a member of the local jetset.[8] In 1980, the actress Lauren Hutton carried a Bottega Veneta Intrecciato bag in the movie American Gigolo.[9] In 1985, Andy Warhol made the short film Bottega Veneta Industrial Videotape.[10][8]

During the 1990s, Bottega Veneta launched its first ready-to-wear collection.[6]

2000 to present[edit]

In February 2001, Gucci a subsidiary of Kering, acquired Bottega Veneta for $156 million.[11] The following May, Patrizio di Marco was appointed CEO, and in June Tomas Maier creative director.[12] Vogue coined the term “stealth wealth” to describe the brand’s new style.[13]

The brand launched a fashion jewellery line in 2002, followed by a fine jewellery line in 2006.[14] By 2005, the company was profitable again.[15] From 2001 to 2010, Bottega Veneta’s sales grew 15-fold.[16] Bottega Veneta presented its first women ready-to-wear runway show in February 2005 and its first men runway show in June 2006.[17] In January 2009, Marco Bizzarri succeeded to Patrizio di Marco as CEO of Bottega Veneta.[18] In June 2011, Bottega Veneta launched its first women’s fragrance Eau de Parfum.[19] In 2012, Bottega Veneta’s sales reached the $1 billion mark.[20]

In 2006, Bottega Veneta launched a 3-year, tuition-free training program in partnership with the 4-century-old Scuola d’Arte e Mestieri di Vicenza.[21] Bottega Veneta launched the Women’s Mountain Cooperatives in 2011, independent artisanal leather workshops for unemployed women of the Alto Astico and Posina mountain community.[22] Bottega Veneta opened a first manufacturing site Manifattura Veneta Pelletterie in Altavilla Vicentina in 2011, and a second in Malo in 2012.[23] In 2011, La Scuola dei Maestri Pellettieri di Bottega Veneta created a 3-month post-graduate course with the Università Iuav di Venezia to train students to advanced handbag design and product development.[24]

In 2013, Bottega Veneta moved its atelier from Vicenza to a historic 18th-century villa surrounded by a 590,000-square-foot park near Montebello Vicentino.[25] The renovation of the property underwent a strict environmental process.[26] Bottega Veneta also opened its first flagship store, a 11,448 square-foot boutique in a historical building on Via Sant’Andrea in Milan.[27] In April 2014, Marco Bizzarri stepped down as CEO of Bottega Veneta[28] and Carlo Alberto Beretta became the company’s new CEO in January 2015.[29]

In 2016, the brand’s second flagship store opened on North Rodeo Drive in Beverly Hills.[30] The company announced it would unify its men and women’s shows.[31] During the company’s 50th anniversary show at the Accademia di Brera, the Bottega Veneta clutch bag carried by Lauren Hutton in the 1980 movie American Gigolo was revived (and renamed The Lauren 1980).[32] In October 2016, Claus-Dietrich Lahrs was appointed CEO of Bottega Veneta.[33] In 2018, Bottega Veneta opened a 6-floor flagship store in Ginza, Tokyo, in a building designed as a tribute to the capital’s architectural modernism.[34] In January 2018, Bottega Veneta opened a 15,000-square-foot store — its third flagship store — on the corner of Madison and 64th Street in New York City.[5][35] In June 2018, Tomas Maier stepped down as creative director of Bottega Veneta.[36]

Bottega Veneta store in Munich

Bottega Veneta store in Munich

Daniel Lee[edit]

In June 2018, Kering appointed Daniel Lee as creative director of Bottega Veneta.[37][38] Lee launched the Pouch clutch bag which became the fastest selling bag in the history of the brand.[39] He maintained the brand’s emphasis on well-crafted, logo-less and simplicity-driven products.[40] The brand is also credited with reviving the trend for square-toe heels.[41]

In June 2019, Kering appointed Bartolomeo Rongone as CEO of Bottega Veneta.[42] The company announced the opening of a third, 64,583-foot-square Manifattura Veneta Pelletterie site in Dueville[43] and opened its first store in Miami (the first under the direction of Daniel Lee).[44] In 2019, Bottega Veneta won four awards during the British Fashion Awards.[45] By the end of 2019, as the sales of Gucci started to deflate, Bottega Veneta turned into Kering’s next rising star.[46] In 2020, Bottega Veneta’s sales reached 1.140 billion euros.[47]

On the 6th January 2021, Bottega Veneta created a buzz in the luxury industry by unexpectedly shutting down its social media accounts.[48] The move was followed by the creation of a digital journal, Issued by Bottega, leaving Bottega Veneta to rely on clients, influencers, collaborators, and fans to spread the company’s news.[49] Monthly fashion shows were replaced by private staged trunk shows called Salons.[50][51][52][53] The fashion house reinvented its shows with industrial setups and hip-hop guest stars.[54]

In April 2021, the Berlin police investigated Bottega Veneta’s Salon afterparty. Following the show held at Berghain, the party held at the Soho House (club) had little social distancing or masking during the height of the COVID-19 pandemic.[52][55]

Bottega Veneta window display

Bottega Veneta window display

On November 10, 2021, Bottega Veneta and Lee announced Lee would be leaving his post as creative director in a «joint decision to end their collaboration.»[56][57]

Matthieu Blazy[edit]

In late 2021, Kering appointed Matthieu Blazy, former design director at Bottega Veneta, as the new creative director of the company,[58] who is expected to maintain Lee’s New Bottega style.[59][60] Under Blazy, Bottega Veneta shows returned to Milan and the company revealed plans to move its headquarters into Milan’s Palazzo San Fedele before the end of 2023.[61]

Corporate structure[edit]

CEOs
  • 2001–2008: Patrizio di Marco
  • 2009–2014: Marco Bizzarri
  • 2015–2016: Carlo Beretta
  • 2016–2019: Claus-Dietrich Lahrs
  • Since 2019: Bartolomeo Rongone
Creative directors
  • 1966–1970s: Renzo Zengiaro
  • 1980s–2001: Laura Braggion
  • 2001–2018: Tomas Maier
  • 2018–2021: Daniel Lee
  • Since 2021: Matthieu Blazy

[edit]

Bottega Veneta has sponsored the Venice Dance Biennale since 2021 and the Festival de Hyères since 2022.[61]

Bibliography[edit]

  • Moltedo, Laura (1995). Bottega Veneta. New York. ASIN B073WC95KJ.
  • Maier, Tomas (2015). Bottega Veneta: When Your Own Initials Are Enough. Rizzoli. ISBN 9780847837885.
  • Maier, Tomas (2015). Bottega Veneta : Art of Collaboration. Rizzoli. ISBN 978-0-8478-4603-0.

References[edit]

  1. ^ Naughton, Julie (December 4, 2009). «Coty, Bottega Veneta Ink Scent Deal». Women’s Wear Daily. Retrieved September 3, 2022.
  2. ^ Amed, Imran (May 31, 2016). «Carlo Beretta on Operation ‘€2 Billion Bottega Veneta’«. The Business of Fashion. Archived from the original on April 11, 2021. Retrieved May 5, 2021.
  3. ^ a b «The story behind Bottega and its knots». Good Times. September 1, 2017. Retrieved November 9, 2020.{{cite web}}: CS1 maint: url-status (link)
  4. ^ «Up Close With the Bottega Veneta Artisans». PurseBlog. April 25, 2014. Retrieved November 9, 2020.
  5. ^ a b Wolf, Cam (February 11, 2018). «Bottega Veneta Bets That You Still Want to Shop in a Store». GQ. Archived from the original on February 11, 2018. Retrieved November 9, 2020.
  6. ^ a b «50 anni di Bottega Veneta». Il Post (in Italian). September 26, 2016. Retrieved November 9, 2020.
  7. ^ «Bottega Veneta: la historia detrás de la firma de lujo más popular del momento» [Bottega Veneta: The story behind the most popular luxury brand of the moment]. talentiam (in European Spanish). April 1, 2020. Archived from the original on December 21, 2020. Retrieved May 5, 2021.
  8. ^ a b «Un anno con Andy Warhol poi lanciai Bottega Veneta», Il Mattino di Padova, 11 February 2007
  9. ^ Tsui, Diana (March 15, 2017). «Now You Can Own the Exact Bag Lauren Hutton Carried in American Gigolo». The Cut. Retrieved November 9, 2020.
  10. ^ «Warhol: Where and when». The New York Times. February 22, 1991. ISSN 0362-4331. Retrieved May 5, 2021.
  11. ^ Marsh, Lisa (February 8, 2001). «GUCCI GETS MAJORITY CONTROL OF BOTTEGA VENETA». New York Pos. Retrieved November 9, 2020.
  12. ^ Marsh, Lisa (June 20, 2001). «BOTTEGA’S BIG BOOT – FOUNDERS OUT, GUCCI EXECS IN AT LUXE BRAND». New York Post. Retrieved November 9, 2020.
  13. ^ Mower, Sarah (February 21, 2006). «Fall 2006 Ready-to-Wear Bottega Veneta». Vogue. Retrieved February 10, 2016.
  14. ^ «Bottega Veneta, a display of jewels — Vogue.it». www.vogue.it (in Italian). Retrieved November 9, 2020.
  15. ^ Dans les ateliers de Bottega Veneta, maroquinier de luxe en temps de crise, Le Monde, 28 December 2009
  16. ^ How Tomas Maier Saved Bottega Veneta with a Woven Bag, NBC New York, 27 December 2010
  17. ^ «Bottega Veneta». Vogue Paris. November 24, 2015. Archived from the original on October 3, 2016. Retrieved October 4, 2016.
  18. ^ Wendlandt, Astrid (September 17, 2008). «Italian fashion house Gucci denies ousting CEO». Reuters. Retrieved November 9, 2020.
  19. ^ Brien, Caroline (August 5, 2011). «The slow fragrance movement». www.ft.com. Retrieved November 9, 2020.
  20. ^ «Bottega Veneta Crosses the $1 Billion Mark». The Business of Fashion. February 22, 2013. Retrieved November 9, 2020.
  21. ^ Kaiser, Amanda (August 7, 2006). «Bottega Veneta Opens School for Future Artisans». WWD. Retrieved November 9, 2020.
  22. ^ Ming, Liu (January 28, 2015). «Luxury marques give back: Part Four». www.ft.com. Retrieved November 9, 2020.
  23. ^ Zargani, Luisa (February 22, 2013). «Made in Italy: The Intangible Quality». WWD. Retrieved November 9, 2020.
  24. ^ Garoffolo, Nunzia (November 2, 2011). «The bag design and product development post-graduate course of Venice IUAV fashion design faculty». Fashion Beyond Fashion. Retrieved November 9, 2020.
  25. ^ «Inside Bottega Veneta’s New Atelier». Departures. Retrieved November 9, 2020.
  26. ^ «Brave New World». Indonesia Tatler. Retrieved November 9, 2020.
  27. ^ Zargani, Luisa (September 23, 2013). «Bottega Veneta Unveils Maison in Milan». WWD. Retrieved July 25, 2015.
  28. ^ Sanderson, Rachel (May 11, 2014). «Kering’s Marco Bizzarri has the billion-euro touch». www.ft.com. Retrieved November 9, 2020.
  29. ^ Kering taps Carlo Alberto Beretta as CEO of Bottega Veneta, Fashion United, 21 October 2014
  30. ^ «Bottega Veneta Beverly Hills store features arched openings». Dezeen. May 9, 2016. Retrieved November 9, 2020.
  31. ^ «Bottega Veneta to show men’s and women’s collections together». Retrieved November 9, 2020.
  32. ^ Tsui, Diana (March 15, 2017). «Now You Can Own the Exact Bag Lauren Hutton Carried in American Gigolo». The Cut. Retrieved November 9, 2020.
  33. ^ gretlerc, Paul Jarvis Corinne Gretler (September 29, 2016). «Bottega Veneta Names ex-Hugo Boss Chief Lahrs as New CEO». Bloomberg.com. Retrieved September 30, 2016.
  34. ^ Baeyens, Lupe. «Bottega Veneta opens Flagship store in Ginza, Tokyo – The Glass Magazine». Retrieved November 9, 2020.
  35. ^ Magazine, Wallpaper* (February 12, 2018). «Playing house: Bottega Veneta’s Manhattan boutique looks to apartment living». Wallpaper*. Retrieved November 9, 2020.
  36. ^ Schneier, Matthew (June 13, 2018). «Tomas Maier and Bottega Veneta Part Ways (Published 2018)». The New York Times. ISSN 0362-4331. Retrieved November 9, 2020.
  37. ^ «Daniel Lee Appointed Creative Director Of Bottega Veneta». British Vogue. June 15, 2018. Retrieved November 9, 2020.
  38. ^ «PRETAVOIR.US | Online Opticians | Shop Sunglasses & Glasses». Pretavoir. Retrieved March 7, 2022.
  39. ^ Friedman, Vanessa (February 18, 2020). «Breaking the Curse of the It Bag». The New York Times. ISSN 0362-4331. Retrieved November 9, 2020.
  40. ^ Ahmed, Osman (March 13, 2020). «How Daniel Lee is reinventing Bottega Veneta». i-D. Retrieved November 9, 2020.
  41. ^ Fisher, Lauren Alexis; Cohen, Jaclyn Alexandra (August 7, 2019). «Square-Toe Shoes Are Back and Already One of Fall’s Hottest Trends». Harper’s Bazaar. Hearst.
  42. ^ «Bottega Veneta Appoints New CEO». JCK. Retrieved November 9, 2020.
  43. ^ Carrera, Martino (June 25, 2019). «Bottega Veneta Expands Leather Goods Industrial Plant». WWD. Retrieved November 9, 2020.
  44. ^ Bottega Veneta Opens Its First Store in Miami, High Snobiety, 13 November 2019
  45. ^ Bottega Veneta Sweeps the Fashion Awards With Four Big Wins, Vogue, 2 December 2019
  46. ^ McDonald, Samantha (October 25, 2019). «As Gucci’s Growth Slows, Bottega Veneta Becomes Kering’s Rising Star». Footwear News. Retrieved November 9, 2020.
  47. ^ «Kering: 2020 Activity Report» (PDF). Kering.com. 2021.
  48. ^ Danziger, Pamela N. «Bottega Veneta Shutting Down Its Social Media Accounts Might Signal A Trend». Forbes. Retrieved April 2, 2021.
  49. ^ «Bottega Veneta Launches Online Magazine». The Business of Fashion. March 31, 2021. Retrieved April 2, 2021.
  50. ^ O’Neill, Grace (September 10, 2021). «Bottega Veneta Finally Unveils Their «Secret» Salon 02 Collection». Grazia. Archived from the original on September 18, 2021. Retrieved September 18, 2021.
  51. ^ «Bottega Veneta Unveils Salon 02». Office. September 21, 2021. Retrieved December 4, 2021.
  52. ^ a b «Berlin police investigate possible breach of Covid rules at Soho House party». the Guardian. April 12, 2021. Retrieved May 1, 2021.
  53. ^ Valle, Natalí (September 9, 2021). «Bottega Veneta Salon 02: The Berghain Disco Mistery Revealed Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine». www.vanityteen.com. Retrieved March 7, 2022.
  54. ^ Rachel Tashjian, The Industrial Magnitude of Bottega Veneta, Gq-magazine.co.uk, 25 October 2021
  55. ^ ra.co Fashion label Bottega Veneta receives criticism amid reports of a Soho House party following their Berghain Fashion show 12 April 2021
  56. ^ «Daniel Lee is Leaving Bottega Veneta — Daniel Lee Designer New Bottega Exit». L’Officiel USA. Retrieved November 10, 2021.
  57. ^ «Daniel Lee unexpectedly stopped being Creative Director at Bottega Veneta». lofficielbaltics.com. Retrieved March 7, 2022.
  58. ^ «Bottega Veneta names Matthieu Blazy as creative director». Vogue Business. Retrieved November 16, 2021.
  59. ^ «Bottega Veneta boosts Matthieu Blazy into the spotlight as creative director». the Guardian. November 17, 2021. Retrieved November 21, 2021.
  60. ^ Pieri, Kerry (November 15, 2021). «Everything to Know About Daniel Lee’s Successor at Bottega Veneta, Matthieu Blazy». Harper’s BAZAAR. Retrieved November 21, 2021.
  61. ^ a b Luisa Zargani (23 February 2022), Bottega Veneta’s CEO Maps Out Strategies as Brand Returns to MFW Women’s Wear Daily.

External links[edit]

  • Official website
  • Issued by Bottega, the brand’s online magazine
  • Bottega Veneta – brand and company profile at Fashion Model Directory
Источник

From Wikipedia, the free encyclopedia

Bottega Veneta S.r.l

Bottega Veneta logo
Bottega Veneta store in Paris

Bottega Veneta store in Paris
Type Subsidiary
Industry Fashion
Founded 1966; 57 years ago in Vicenza, Veneto
Headquarters
  • Via Privata Ercole Marelli, 6
  • 20139 Milan
  • Italy

45°26′35″N 9°12′04″E / 45.44299°N 9.20102°ECoordinates: 45°26′35″N 9°12′04″E / 45.44299°N 9.20102°E

Area served

 Worldwide

Key people

 Bartolomeo Rongone (CEO)
Matthieu Blazy (creative director)
Products Ready-to-wear, handbags, shoes, accessories, jewelry, fragrances.
Revenue €1.168 billion (2019)
Owner Kering
Website bottegaveneta.com

Bottega Veneta (pronounced [botˈteːɡa ˈvɛːneta]) is an Italian luxury fashion house based in Milan, Italy. Its product lines include ready-to-wear, handbags, shoes, accessories, and jewelry; and it licenses its name and branding to Coty, Inc. for fragrances.[1]

History[edit]

Founding to 1990s[edit]

Bottega Veneta was established in 1966 in Vicenza, Italy[2] by Michele Taddei and Renzo Zengiaro. Crafting artisanal leather goods, the brand developed a distinctive leather weaving design, the Intrecciato, which instantly became Bottega Veneta’s iconic look.[3] «When your own initials are enough» became the brand’s historic slogan because the crafted Intrecciato made Bottega Veneta’s products immediately recognizable, and its logo only appeared discreetly on the inside of its products.[4][5]

In 1972, Bottega Veneta opened its first store in the USA, in New York City.[3] In the mid-1970s, the company started to make shoes.[6]

Renzo Zengiaro left the company at the end of the 1970s. Soon after, Michele Taddei handed over the company to his ex-wife Laura Braggion, who headed the company with her second husband Vittorio Moltedo from then on.[7] She moved to New York to develop the company and became a member of the local jetset.[8] In 1980, the actress Lauren Hutton carried a Bottega Veneta Intrecciato bag in the movie American Gigolo.[9] In 1985, Andy Warhol made the short film Bottega Veneta Industrial Videotape.[10][8]

During the 1990s, Bottega Veneta launched its first ready-to-wear collection.[6]

2000 to present[edit]

In February 2001, Gucci a subsidiary of Kering, acquired Bottega Veneta for $156 million.[11] The following May, Patrizio di Marco was appointed CEO, and in June Tomas Maier creative director.[12] Vogue coined the term “stealth wealth” to describe the brand’s new style.[13]

The brand launched a fashion jewellery line in 2002, followed by a fine jewellery line in 2006.[14] By 2005, the company was profitable again.[15] From 2001 to 2010, Bottega Veneta’s sales grew 15-fold.[16] Bottega Veneta presented its first women ready-to-wear runway show in February 2005 and its first men runway show in June 2006.[17] In January 2009, Marco Bizzarri succeeded to Patrizio di Marco as CEO of Bottega Veneta.[18] In June 2011, Bottega Veneta launched its first women’s fragrance Eau de Parfum.[19] In 2012, Bottega Veneta’s sales reached the $1 billion mark.[20]

In 2006, Bottega Veneta launched a 3-year, tuition-free training program in partnership with the 4-century-old Scuola d’Arte e Mestieri di Vicenza.[21] Bottega Veneta launched the Women’s Mountain Cooperatives in 2011, independent artisanal leather workshops for unemployed women of the Alto Astico and Posina mountain community.[22] Bottega Veneta opened a first manufacturing site Manifattura Veneta Pelletterie in Altavilla Vicentina in 2011, and a second in Malo in 2012.[23] In 2011, La Scuola dei Maestri Pellettieri di Bottega Veneta created a 3-month post-graduate course with the Università Iuav di Venezia to train students to advanced handbag design and product development.[24]

In 2013, Bottega Veneta moved its atelier from Vicenza to a historic 18th-century villa surrounded by a 590,000-square-foot park near Montebello Vicentino.[25] The renovation of the property underwent a strict environmental process.[26] Bottega Veneta also opened its first flagship store, a 11,448 square-foot boutique in a historical building on Via Sant’Andrea in Milan.[27] In April 2014, Marco Bizzarri stepped down as CEO of Bottega Veneta[28] and Carlo Alberto Beretta became the company’s new CEO in January 2015.[29]

In 2016, the brand’s second flagship store opened on North Rodeo Drive in Beverly Hills.[30] The company announced it would unify its men and women’s shows.[31] During the company’s 50th anniversary show at the Accademia di Brera, the Bottega Veneta clutch bag carried by Lauren Hutton in the 1980 movie American Gigolo was revived (and renamed The Lauren 1980).[32] In October 2016, Claus-Dietrich Lahrs was appointed CEO of Bottega Veneta.[33] In 2018, Bottega Veneta opened a 6-floor flagship store in Ginza, Tokyo, in a building designed as a tribute to the capital’s architectural modernism.[34] In January 2018, Bottega Veneta opened a 15,000-square-foot store — its third flagship store — on the corner of Madison and 64th Street in New York City.[5][35] In June 2018, Tomas Maier stepped down as creative director of Bottega Veneta.[36]

Bottega Veneta store in Munich

Bottega Veneta store in Munich

Daniel Lee[edit]

In June 2018, Kering appointed Daniel Lee as creative director of Bottega Veneta.[37][38] Lee launched the Pouch clutch bag which became the fastest selling bag in the history of the brand.[39] He maintained the brand’s emphasis on well-crafted, logo-less and simplicity-driven products.[40] The brand is also credited with reviving the trend for square-toe heels.[41]

In June 2019, Kering appointed Bartolomeo Rongone as CEO of Bottega Veneta.[42] The company announced the opening of a third, 64,583-foot-square Manifattura Veneta Pelletterie site in Dueville[43] and opened its first store in Miami (the first under the direction of Daniel Lee).[44] In 2019, Bottega Veneta won four awards during the British Fashion Awards.[45] By the end of 2019, as the sales of Gucci started to deflate, Bottega Veneta turned into Kering’s next rising star.[46] In 2020, Bottega Veneta’s sales reached 1.140 billion euros.[47]

On the 6th January 2021, Bottega Veneta created a buzz in the luxury industry by unexpectedly shutting down its social media accounts.[48] The move was followed by the creation of a digital journal, Issued by Bottega, leaving Bottega Veneta to rely on clients, influencers, collaborators, and fans to spread the company’s news.[49] Monthly fashion shows were replaced by private staged trunk shows called Salons.[50][51][52][53] The fashion house reinvented its shows with industrial setups and hip-hop guest stars.[54]

In April 2021, the Berlin police investigated Bottega Veneta’s Salon afterparty. Following the show held at Berghain, the party held at the Soho House (club) had little social distancing or masking during the height of the COVID-19 pandemic.[52][55]

Bottega Veneta window display

Bottega Veneta window display

On November 10, 2021, Bottega Veneta and Lee announced Lee would be leaving his post as creative director in a «joint decision to end their collaboration.»[56][57]

Matthieu Blazy[edit]

In late 2021, Kering appointed Matthieu Blazy, former design director at Bottega Veneta, as the new creative director of the company,[58] who is expected to maintain Lee’s New Bottega style.[59][60] Under Blazy, Bottega Veneta shows returned to Milan and the company revealed plans to move its headquarters into Milan’s Palazzo San Fedele before the end of 2023.[61]

Corporate structure[edit]

CEOs
  • 2001–2008: Patrizio di Marco
  • 2009–2014: Marco Bizzarri
  • 2015–2016: Carlo Beretta
  • 2016–2019: Claus-Dietrich Lahrs
  • Since 2019: Bartolomeo Rongone
Creative directors
  • 1966–1970s: Renzo Zengiaro
  • 1980s–2001: Laura Braggion
  • 2001–2018: Tomas Maier
  • 2018–2021: Daniel Lee
  • Since 2021: Matthieu Blazy

[edit]

Bottega Veneta has sponsored the Venice Dance Biennale since 2021 and the Festival de Hyères since 2022.[61]

Bibliography[edit]

  • Moltedo, Laura (1995). Bottega Veneta. New York. ASIN B073WC95KJ.
  • Maier, Tomas (2015). Bottega Veneta: When Your Own Initials Are Enough. Rizzoli. ISBN 9780847837885.
  • Maier, Tomas (2015). Bottega Veneta : Art of Collaboration. Rizzoli. ISBN 978-0-8478-4603-0.

References[edit]

  1. ^ Naughton, Julie (December 4, 2009). «Coty, Bottega Veneta Ink Scent Deal». Women’s Wear Daily. Retrieved September 3, 2022.
  2. ^ Amed, Imran (May 31, 2016). «Carlo Beretta on Operation ‘€2 Billion Bottega Veneta’«. The Business of Fashion. Archived from the original on April 11, 2021. Retrieved May 5, 2021.
  3. ^ a b «The story behind Bottega and its knots». Good Times. September 1, 2017. Retrieved November 9, 2020.{{cite web}}: CS1 maint: url-status (link)
  4. ^ «Up Close With the Bottega Veneta Artisans». PurseBlog. April 25, 2014. Retrieved November 9, 2020.
  5. ^ a b Wolf, Cam (February 11, 2018). «Bottega Veneta Bets That You Still Want to Shop in a Store». GQ. Archived from the original on February 11, 2018. Retrieved November 9, 2020.
  6. ^ a b «50 anni di Bottega Veneta». Il Post (in Italian). September 26, 2016. Retrieved November 9, 2020.
  7. ^ «Bottega Veneta: la historia detrás de la firma de lujo más popular del momento» [Bottega Veneta: The story behind the most popular luxury brand of the moment]. talentiam (in European Spanish). April 1, 2020. Archived from the original on December 21, 2020. Retrieved May 5, 2021.
  8. ^ a b «Un anno con Andy Warhol poi lanciai Bottega Veneta», Il Mattino di Padova, 11 February 2007
  9. ^ Tsui, Diana (March 15, 2017). «Now You Can Own the Exact Bag Lauren Hutton Carried in American Gigolo». The Cut. Retrieved November 9, 2020.
  10. ^ «Warhol: Where and when». The New York Times. February 22, 1991. ISSN 0362-4331. Retrieved May 5, 2021.
  11. ^ Marsh, Lisa (February 8, 2001). «GUCCI GETS MAJORITY CONTROL OF BOTTEGA VENETA». New York Pos. Retrieved November 9, 2020.
  12. ^ Marsh, Lisa (June 20, 2001). «BOTTEGA’S BIG BOOT – FOUNDERS OUT, GUCCI EXECS IN AT LUXE BRAND». New York Post. Retrieved November 9, 2020.
  13. ^ Mower, Sarah (February 21, 2006). «Fall 2006 Ready-to-Wear Bottega Veneta». Vogue. Retrieved February 10, 2016.
  14. ^ «Bottega Veneta, a display of jewels — Vogue.it». www.vogue.it (in Italian). Retrieved November 9, 2020.
  15. ^ Dans les ateliers de Bottega Veneta, maroquinier de luxe en temps de crise, Le Monde, 28 December 2009
  16. ^ How Tomas Maier Saved Bottega Veneta with a Woven Bag, NBC New York, 27 December 2010
  17. ^ «Bottega Veneta». Vogue Paris. November 24, 2015. Archived from the original on October 3, 2016. Retrieved October 4, 2016.
  18. ^ Wendlandt, Astrid (September 17, 2008). «Italian fashion house Gucci denies ousting CEO». Reuters. Retrieved November 9, 2020.
  19. ^ Brien, Caroline (August 5, 2011). «The slow fragrance movement». www.ft.com. Retrieved November 9, 2020.
  20. ^ «Bottega Veneta Crosses the $1 Billion Mark». The Business of Fashion. February 22, 2013. Retrieved November 9, 2020.
  21. ^ Kaiser, Amanda (August 7, 2006). «Bottega Veneta Opens School for Future Artisans». WWD. Retrieved November 9, 2020.
  22. ^ Ming, Liu (January 28, 2015). «Luxury marques give back: Part Four». www.ft.com. Retrieved November 9, 2020.
  23. ^ Zargani, Luisa (February 22, 2013). «Made in Italy: The Intangible Quality». WWD. Retrieved November 9, 2020.
  24. ^ Garoffolo, Nunzia (November 2, 2011). «The bag design and product development post-graduate course of Venice IUAV fashion design faculty». Fashion Beyond Fashion. Retrieved November 9, 2020.
  25. ^ «Inside Bottega Veneta’s New Atelier». Departures. Retrieved November 9, 2020.
  26. ^ «Brave New World». Indonesia Tatler. Retrieved November 9, 2020.
  27. ^ Zargani, Luisa (September 23, 2013). «Bottega Veneta Unveils Maison in Milan». WWD. Retrieved July 25, 2015.
  28. ^ Sanderson, Rachel (May 11, 2014). «Kering’s Marco Bizzarri has the billion-euro touch». www.ft.com. Retrieved November 9, 2020.
  29. ^ Kering taps Carlo Alberto Beretta as CEO of Bottega Veneta, Fashion United, 21 October 2014
  30. ^ «Bottega Veneta Beverly Hills store features arched openings». Dezeen. May 9, 2016. Retrieved November 9, 2020.
  31. ^ «Bottega Veneta to show men’s and women’s collections together». Retrieved November 9, 2020.
  32. ^ Tsui, Diana (March 15, 2017). «Now You Can Own the Exact Bag Lauren Hutton Carried in American Gigolo». The Cut. Retrieved November 9, 2020.
  33. ^ gretlerc, Paul Jarvis Corinne Gretler (September 29, 2016). «Bottega Veneta Names ex-Hugo Boss Chief Lahrs as New CEO». Bloomberg.com. Retrieved September 30, 2016.
  34. ^ Baeyens, Lupe. «Bottega Veneta opens Flagship store in Ginza, Tokyo – The Glass Magazine». Retrieved November 9, 2020.
  35. ^ Magazine, Wallpaper* (February 12, 2018). «Playing house: Bottega Veneta’s Manhattan boutique looks to apartment living». Wallpaper*. Retrieved November 9, 2020.
  36. ^ Schneier, Matthew (June 13, 2018). «Tomas Maier and Bottega Veneta Part Ways (Published 2018)». The New York Times. ISSN 0362-4331. Retrieved November 9, 2020.
  37. ^ «Daniel Lee Appointed Creative Director Of Bottega Veneta». British Vogue. June 15, 2018. Retrieved November 9, 2020.
  38. ^ «PRETAVOIR.US | Online Opticians | Shop Sunglasses & Glasses». Pretavoir. Retrieved March 7, 2022.
  39. ^ Friedman, Vanessa (February 18, 2020). «Breaking the Curse of the It Bag». The New York Times. ISSN 0362-4331. Retrieved November 9, 2020.
  40. ^ Ahmed, Osman (March 13, 2020). «How Daniel Lee is reinventing Bottega Veneta». i-D. Retrieved November 9, 2020.
  41. ^ Fisher, Lauren Alexis; Cohen, Jaclyn Alexandra (August 7, 2019). «Square-Toe Shoes Are Back and Already One of Fall’s Hottest Trends». Harper’s Bazaar. Hearst.
  42. ^ «Bottega Veneta Appoints New CEO». JCK. Retrieved November 9, 2020.
  43. ^ Carrera, Martino (June 25, 2019). «Bottega Veneta Expands Leather Goods Industrial Plant». WWD. Retrieved November 9, 2020.
  44. ^ Bottega Veneta Opens Its First Store in Miami, High Snobiety, 13 November 2019
  45. ^ Bottega Veneta Sweeps the Fashion Awards With Four Big Wins, Vogue, 2 December 2019
  46. ^ McDonald, Samantha (October 25, 2019). «As Gucci’s Growth Slows, Bottega Veneta Becomes Kering’s Rising Star». Footwear News. Retrieved November 9, 2020.
  47. ^ «Kering: 2020 Activity Report» (PDF). Kering.com. 2021.
  48. ^ Danziger, Pamela N. «Bottega Veneta Shutting Down Its Social Media Accounts Might Signal A Trend». Forbes. Retrieved April 2, 2021.
  49. ^ «Bottega Veneta Launches Online Magazine». The Business of Fashion. March 31, 2021. Retrieved April 2, 2021.
  50. ^ O’Neill, Grace (September 10, 2021). «Bottega Veneta Finally Unveils Their «Secret» Salon 02 Collection». Grazia. Archived from the original on September 18, 2021. Retrieved September 18, 2021.
  51. ^ «Bottega Veneta Unveils Salon 02». Office. September 21, 2021. Retrieved December 4, 2021.
  52. ^ a b «Berlin police investigate possible breach of Covid rules at Soho House party». the Guardian. April 12, 2021. Retrieved May 1, 2021.
  53. ^ Valle, Natalí (September 9, 2021). «Bottega Veneta Salon 02: The Berghain Disco Mistery Revealed Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine». www.vanityteen.com. Retrieved March 7, 2022.
  54. ^ Rachel Tashjian, The Industrial Magnitude of Bottega Veneta, Gq-magazine.co.uk, 25 October 2021
  55. ^ ra.co Fashion label Bottega Veneta receives criticism amid reports of a Soho House party following their Berghain Fashion show 12 April 2021
  56. ^ «Daniel Lee is Leaving Bottega Veneta — Daniel Lee Designer New Bottega Exit». L’Officiel USA. Retrieved November 10, 2021.
  57. ^ «Daniel Lee unexpectedly stopped being Creative Director at Bottega Veneta». lofficielbaltics.com. Retrieved March 7, 2022.
  58. ^ «Bottega Veneta names Matthieu Blazy as creative director». Vogue Business. Retrieved November 16, 2021.
  59. ^ «Bottega Veneta boosts Matthieu Blazy into the spotlight as creative director». the Guardian. November 17, 2021. Retrieved November 21, 2021.
  60. ^ Pieri, Kerry (November 15, 2021). «Everything to Know About Daniel Lee’s Successor at Bottega Veneta, Matthieu Blazy». Harper’s BAZAAR. Retrieved November 21, 2021.
  61. ^ a b Luisa Zargani (23 February 2022), Bottega Veneta’s CEO Maps Out Strategies as Brand Returns to MFW Women’s Wear Daily.

External links[edit]

  • Official website
  • Issued by Bottega, the brand’s online magazine
  • Bottega Veneta – brand and company profile at Fashion Model Directory
Источник

Bottega Veneta (pronounced [botˈteːɡa ˈvɛːneta]) is an Italian luxury fashion house based in Milan, Italy. Its product lines for men and women include ready-to-wear, handbags, shoes, accessories, jewellery and fragrances.

Bottega Veneta was founded in 1966 in Vicenza, Veneto, by Michele Taddei and Renzo Zengiaro. Its Intrecciato leather-weaving was an instant hit. After the company was purchased by the Gucci Group in 2001, a new “stealth wealth” pulse revived Bottega Veneta. The company opened La Scuola dei Maestri Pellettieri di Bottega Veneta (school of leather craftsmanship) in 2006, which is located in its new atelier in Montebello Vicentino since 2013.

Daniel Lee has been the creative director of Bottega Veneta since June 2018, and Bartolomeo Rongone the CEO since September 2019. In 2019, Bottega Veneta operated 268 stores for 3,754 employees, and generated 1.168 billion euros in sales (1.109 billion euros in 2018). . Bottega Veneta is a subsidiary of the luxury group Kering.

History[edit][]

The Intrecciato success[edit][]

Bottega Veneta was established in 1966 in Vicenza, Italy by Michele Taddei and Renzo Zengiaro. Crafting artisanal leather goods, the brand developed a distinctive leather weaving design, the Intrecciato, which instantly became Bottega Veneta’s iconic look. «When your own initials are enough» became the brand’s historic slogan because the crafted Intrecciato made Bottega Veneta’s products immediately recognizable, and its logo only appeared discreetly on the inside of its products.

In 1972, Bottega Veneta opened its first store in the USA, in New York City. In the mid-1970s, the company started to make shoes.

Renzo Zengiaro left the company at the end of the 1970s. Soon after, Michele Taddei handed over the company to his ex-wife Laura Braggion, who headed the company with her second husband Vittorio Moltedo from then on. She moved to New York to develop the company and became a member of the local jetset. In 1980, the actress Lauren Hutton carried a Bottega Veneta Intrecciato bag in the movie American Gigolo. In 1985, Andy Warhol made the short film Bottega Veneta Industrial Videotape.

During the 1990s, Bottega Veneta launched its first ready-to-wear collection.

«Stealth wealth» revival[edit][]

In February 2001, the former Gucci Group acquired Bottega Veneta for $156 million. The following May, Patrizio di Marco was appointed CEO, and in June Tomas Maier creative director. Vogue coined the term “stealth wealth” to describe the brand’s new style.

The brand launched a fashion jewellery line in 2002, followed by a fine jewellery line in 2006. By 2005, the company was profitable again. From 2001 to 2010, Bottega Veneta’s sales grew by 15 times. Bottega Veneta presented its first women’s ready-to-wear runway show in February 2005 and its first men’s runway show in June 2006. In January 2009, Marco Bizzarri succeeded to Patrizio di Marco as CEO of Bottega Veneta. In June 2011, Bottega Veneta launched its first women’s fragrance Eau de Parfum. In 2012, Bottega Veneta’s sales reached the $1 billion mark.

Craftsmanship and modernism[edit][]

In 2006, Bottega Veneta launched a 3-year, tuition-free training program in partnership with the 4-century-old Scuola d’Arte e Mestieri di Vicenza. Bottega Veneta launched the Women’s Mountain Cooperatives in 2011, independent artisanal leather workshops for unemployed women of the Alto Astico and Posina mountain community. Bottega Veneta opened a first manufacturing site Manifattura Veneta Pelletterie in Altavilla Vicentina in 2011, and a second in Malo in 2012. In 2011, La Scuola dei Maestri Pellettieri di Bottega Veneta created a 3-month post-graduate course with the Università Iuav di Venezia to train students to advanced handbag design and product development.

In 2013, Bottega Veneta moved its atelier from Vicenza to a historic 18th-century villa surrounded by a 590,000-square-foot park near Montebello Vicentino. The renovation of the property underwent a strict environmental process. Bottega Veneta also opened its first flagship store, a 11,448 square-foot boutique in a historical building on Via Sant’Andrea in Milan. In April 2014, Marco Bizzarri stepped down as CEO of Bottega Veneta and Carlo Alberto Beretta became the company’s new CEO in January 2015.

In 2016, the brand’s second flagship store opened on North Rodeo Drive in Beverly Hills. The company announced it would unify its men and women’s shows. During the company’s 50th anniversary show at the Accademia di Brera, the Bottega Veneta clutch bag carried by Lauren Hutton in the 1980 movie American Gigolo was revived (and renamed The Lauren 1980). In October 2016, Claus-Dietrich Lahrs was appointed CEO of Bottega Veneta. In 2018, Bottega Veneta opened a 6-floor flagship store in Ginza, Tokyo, in a building designed as a tribute to the capital’s architectural modernism. In January 2018, Bottega Veneta opened a 15,000-square-foot store — its third flagship store — on the corner of Madison and 64th Street in New York City. In June 2018, Tomas Maier stepped down as creative director of Bottega Veneta.

The «New Bottega»[edit][]

In June 2018, Kering appointed Daniel Lee as creative director of Bottega Veneta. He launched the Pouch clutch bag which became the fastest selling bag in the history of the brand. He maintained the brand’s emphasis on well-crafted, logoless and simplicity-driven products.

In June 2019, Kering appointed Bartolomeo Rongone as CEO of Bottega Veneta. The company announced the opening of a third, 64,583-foot-square Manifattura Veneta Pelletterie site in Dueville and opened its first store in Miami (the first under the direction of Daniel Lee). By the end of 2019, as the sales of Gucci started to deflate, Bottega Veneta turned into Kering’s next rising star.

Description[]

Bottega Veneta is an Italian luxury fashion house specialized in ready-to-wear for both men and women as well as handbags, shoes, accessories, jewellery and fragrances. Bottega Veneta’s most popular items are the Cabat, the Knot  and the Pouch bags. The Cabat’s complex weaving craftsmanship requires 2 artisans for 2 full days of work.

Bottega Veneta is headquartered in Milan, Italy. The company is a subsidiary of the luxury group Kering. In 2019, Bottega Veneta’s sales reached 1.168 billion euros

see also[]

Источник

Bottega Veneta (pronounced [botˈteːɡa ˈvɛːneta]) is an Italian luxury fashion house based in Milan, Italy. Its product lines for men and women include ready-to-wear, handbags, shoes, accessories, jewellery and fragrances.

Bottega Veneta was founded in 1966 in Vicenza, Veneto, by Michele Taddei and Renzo Zengiaro. Its Intrecciato leather-weaving was an instant hit. After the company was purchased by the Gucci Group in 2001, a new “stealth wealth” pulse revived Bottega Veneta. The company opened La Scuola dei Maestri Pellettieri di Bottega Veneta (school of leather craftsmanship) in 2006, which is located in its new atelier in Montebello Vicentino since 2013.

Daniel Lee has been the creative director of Bottega Veneta since June 2018, and Bartolomeo Rongone the CEO since September 2019. In 2019, Bottega Veneta operated 268 stores for 3,754 employees, and generated 1.168 billion euros in sales (1.109 billion euros in 2018). . Bottega Veneta is a subsidiary of the luxury group Kering.

History[edit][]

The Intrecciato success[edit][]

Bottega Veneta was established in 1966 in Vicenza, Italy by Michele Taddei and Renzo Zengiaro. Crafting artisanal leather goods, the brand developed a distinctive leather weaving design, the Intrecciato, which instantly became Bottega Veneta’s iconic look. «When your own initials are enough» became the brand’s historic slogan because the crafted Intrecciato made Bottega Veneta’s products immediately recognizable, and its logo only appeared discreetly on the inside of its products.

In 1972, Bottega Veneta opened its first store in the USA, in New York City. In the mid-1970s, the company started to make shoes.

Renzo Zengiaro left the company at the end of the 1970s. Soon after, Michele Taddei handed over the company to his ex-wife Laura Braggion, who headed the company with her second husband Vittorio Moltedo from then on. She moved to New York to develop the company and became a member of the local jetset. In 1980, the actress Lauren Hutton carried a Bottega Veneta Intrecciato bag in the movie American Gigolo. In 1985, Andy Warhol made the short film Bottega Veneta Industrial Videotape.

During the 1990s, Bottega Veneta launched its first ready-to-wear collection.

«Stealth wealth» revival[edit][]

In February 2001, the former Gucci Group acquired Bottega Veneta for $156 million. The following May, Patrizio di Marco was appointed CEO, and in June Tomas Maier creative director. Vogue coined the term “stealth wealth” to describe the brand’s new style.

The brand launched a fashion jewellery line in 2002, followed by a fine jewellery line in 2006. By 2005, the company was profitable again. From 2001 to 2010, Bottega Veneta’s sales grew by 15 times. Bottega Veneta presented its first women’s ready-to-wear runway show in February 2005 and its first men’s runway show in June 2006. In January 2009, Marco Bizzarri succeeded to Patrizio di Marco as CEO of Bottega Veneta. In June 2011, Bottega Veneta launched its first women’s fragrance Eau de Parfum. In 2012, Bottega Veneta’s sales reached the $1 billion mark.

Craftsmanship and modernism[edit][]

In 2006, Bottega Veneta launched a 3-year, tuition-free training program in partnership with the 4-century-old Scuola d’Arte e Mestieri di Vicenza. Bottega Veneta launched the Women’s Mountain Cooperatives in 2011, independent artisanal leather workshops for unemployed women of the Alto Astico and Posina mountain community. Bottega Veneta opened a first manufacturing site Manifattura Veneta Pelletterie in Altavilla Vicentina in 2011, and a second in Malo in 2012. In 2011, La Scuola dei Maestri Pellettieri di Bottega Veneta created a 3-month post-graduate course with the Università Iuav di Venezia to train students to advanced handbag design and product development.

In 2013, Bottega Veneta moved its atelier from Vicenza to a historic 18th-century villa surrounded by a 590,000-square-foot park near Montebello Vicentino. The renovation of the property underwent a strict environmental process. Bottega Veneta also opened its first flagship store, a 11,448 square-foot boutique in a historical building on Via Sant’Andrea in Milan. In April 2014, Marco Bizzarri stepped down as CEO of Bottega Veneta and Carlo Alberto Beretta became the company’s new CEO in January 2015.

In 2016, the brand’s second flagship store opened on North Rodeo Drive in Beverly Hills. The company announced it would unify its men and women’s shows. During the company’s 50th anniversary show at the Accademia di Brera, the Bottega Veneta clutch bag carried by Lauren Hutton in the 1980 movie American Gigolo was revived (and renamed The Lauren 1980). In October 2016, Claus-Dietrich Lahrs was appointed CEO of Bottega Veneta. In 2018, Bottega Veneta opened a 6-floor flagship store in Ginza, Tokyo, in a building designed as a tribute to the capital’s architectural modernism. In January 2018, Bottega Veneta opened a 15,000-square-foot store — its third flagship store — on the corner of Madison and 64th Street in New York City. In June 2018, Tomas Maier stepped down as creative director of Bottega Veneta.

The «New Bottega»[edit][]

In June 2018, Kering appointed Daniel Lee as creative director of Bottega Veneta. He launched the Pouch clutch bag which became the fastest selling bag in the history of the brand. He maintained the brand’s emphasis on well-crafted, logoless and simplicity-driven products.

In June 2019, Kering appointed Bartolomeo Rongone as CEO of Bottega Veneta. The company announced the opening of a third, 64,583-foot-square Manifattura Veneta Pelletterie site in Dueville and opened its first store in Miami (the first under the direction of Daniel Lee). By the end of 2019, as the sales of Gucci started to deflate, Bottega Veneta turned into Kering’s next rising star.

Description[]

Bottega Veneta is an Italian luxury fashion house specialized in ready-to-wear for both men and women as well as handbags, shoes, accessories, jewellery and fragrances. Bottega Veneta’s most popular items are the Cabat, the Knot  and the Pouch bags. The Cabat’s complex weaving craftsmanship requires 2 artisans for 2 full days of work.

Bottega Veneta is headquartered in Milan, Italy. The company is a subsidiary of the luxury group Kering. In 2019, Bottega Veneta’s sales reached 1.168 billion euros

see also[]

Источник

Когда мы слышим, что кто-то говорит Луис Вьюттон или Проенза Шкулер, у нас случается микро-инфаркт (кроме шуток). Поэтому мы предлагаем раз и навсегда решить вопросы с правильным произношением брендов. Специально для тебя подготовили полный гид по названиям мировых брендов. Читай и запоминай!

Bottega Veneta

Bottega Veneta — Боттега Вéнета. Во втором слове ударение падает на первй слог (мы даже звонили в бутик и проверяли)

Tommy Hilfiger — Томми Хилфи́гер

Nike — На́йки. Только так и никак иначе!

Etro — Э́тро

Zuhair Murad — Зухэйр Мурад. Важное правило: «Э» произносится не чисто, а близко к «А».

Philipp Plein — Филипп Пляйн

Louis Vuitton

Louis Vuitton — Луи Витто́н. На всякий случай повторим: буква «С» не произносится

Burberry — Бе́рберри

Hermès — Эрме́с. И, пожалуйста, забудь про Эрме или Гермес…

Comme des Garçons — Ком де Гарсо́н

Dries Van Noten — Дрис Ван Нотен. Говорят, на кастингах Dries Van Noten у моделей всегда спрашивают, как произносится название бренда (и это решающий вопрос)

Moschino — Моски́но

Jacquemus

Jacquemus — Жакмюс. Ошибок в произношении фамилии нашего любимого Симона мы не простим

Balenciaga — Баленсиа́га

Badgley Mischka — Бэджли Мишка

Lanvin — Ланва́н. Тут нужно просто запомнить особенности франзуского произношения

Proenza Schouler -Проэнза Скулер

Saint Laurent — Сен-Лора́н

Saint Laurent

Christian Louboutin — Кристиан Лубута́н. Понимаем, что сейчас могут быть шокированы даже самые преданные фанаты бренда

Calvin Klein — Кэльвин Кляйн 

Vetements — Ветмо́ (но никак не Ветман)

Chloe — Клоэ́

Oscar de la Renta — Оскар де ля Рента

Marc Jacobs — Марк Дже́йкобс

Oscar De La Renta

JW Anderson — Джей Даблйю Андерсон

Balmain — Бальма́н. При этом буква «н» практически не произносится

Stella McCartney — Стелла Макка́ртни

Levi’s — Ливайс

Salvatore Ferragamo — Сальваторе Феррага́мо

Ralph Lauren — Ральф Ло́рен. Запомни: ударение — на первый слог

Источник

From Wikipedia, the free encyclopedia

Bottega Veneta S.r.l

Bottega Veneta logo
Bottega Veneta store in Paris

Bottega Veneta store in Paris
Type Subsidiary
Industry Fashion
Founded 1966; 57 years ago in Vicenza, Veneto
Headquarters
  • Via Privata Ercole Marelli, 6
  • 20139 Milan
  • Italy

45°26′35″N 9°12′04″E / 45.44299°N 9.20102°ECoordinates: 45°26′35″N 9°12′04″E / 45.44299°N 9.20102°E

Area served

 Worldwide

Key people

 Bartolomeo Rongone (CEO)
Matthieu Blazy (creative director)
Products Ready-to-wear, handbags, shoes, accessories, jewelry, fragrances.
Revenue €1.168 billion (2019)
Owner Kering
Website bottegaveneta.com

Bottega Veneta (pronounced [botˈteːɡa ˈvɛːneta]) is an Italian luxury fashion house based in Milan, Italy. Its product lines include ready-to-wear, handbags, shoes, accessories, and jewelry; and it licenses its name and branding to Coty, Inc. for fragrances.[1]

History[edit]

Founding to 1990s[edit]

Bottega Veneta was established in 1966 in Vicenza, Italy[2] by Michele Taddei and Renzo Zengiaro. Crafting artisanal leather goods, the brand developed a distinctive leather weaving design, the Intrecciato, which instantly became Bottega Veneta’s iconic look.[3] «When your own initials are enough» became the brand’s historic slogan because the crafted Intrecciato made Bottega Veneta’s products immediately recognizable, and its logo only appeared discreetly on the inside of its products.[4][5]

In 1972, Bottega Veneta opened its first store in the USA, in New York City.[3] In the mid-1970s, the company started to make shoes.[6]

Renzo Zengiaro left the company at the end of the 1970s. Soon after, Michele Taddei handed over the company to his ex-wife Laura Braggion, who headed the company with her second husband Vittorio Moltedo from then on.[7] She moved to New York to develop the company and became a member of the local jetset.[8] In 1980, the actress Lauren Hutton carried a Bottega Veneta Intrecciato bag in the movie American Gigolo.[9] In 1985, Andy Warhol made the short film Bottega Veneta Industrial Videotape.[10][8]

During the 1990s, Bottega Veneta launched its first ready-to-wear collection.[6]

2000 to present[edit]

In February 2001, Gucci a subsidiary of Kering, acquired Bottega Veneta for $156 million.[11] The following May, Patrizio di Marco was appointed CEO, and in June Tomas Maier creative director.[12] Vogue coined the term “stealth wealth” to describe the brand’s new style.[13]

The brand launched a fashion jewellery line in 2002, followed by a fine jewellery line in 2006.[14] By 2005, the company was profitable again.[15] From 2001 to 2010, Bottega Veneta’s sales grew 15-fold.[16] Bottega Veneta presented its first women ready-to-wear runway show in February 2005 and its first men runway show in June 2006.[17] In January 2009, Marco Bizzarri succeeded to Patrizio di Marco as CEO of Bottega Veneta.[18] In June 2011, Bottega Veneta launched its first women’s fragrance Eau de Parfum.[19] In 2012, Bottega Veneta’s sales reached the $1 billion mark.[20]

In 2006, Bottega Veneta launched a 3-year, tuition-free training program in partnership with the 4-century-old Scuola d’Arte e Mestieri di Vicenza.[21] Bottega Veneta launched the Women’s Mountain Cooperatives in 2011, independent artisanal leather workshops for unemployed women of the Alto Astico and Posina mountain community.[22] Bottega Veneta opened a first manufacturing site Manifattura Veneta Pelletterie in Altavilla Vicentina in 2011, and a second in Malo in 2012.[23] In 2011, La Scuola dei Maestri Pellettieri di Bottega Veneta created a 3-month post-graduate course with the Università Iuav di Venezia to train students to advanced handbag design and product development.[24]

In 2013, Bottega Veneta moved its atelier from Vicenza to a historic 18th-century villa surrounded by a 590,000-square-foot park near Montebello Vicentino.[25] The renovation of the property underwent a strict environmental process.[26] Bottega Veneta also opened its first flagship store, a 11,448 square-foot boutique in a historical building on Via Sant’Andrea in Milan.[27] In April 2014, Marco Bizzarri stepped down as CEO of Bottega Veneta[28] and Carlo Alberto Beretta became the company’s new CEO in January 2015.[29]

In 2016, the brand’s second flagship store opened on North Rodeo Drive in Beverly Hills.[30] The company announced it would unify its men and women’s shows.[31] During the company’s 50th anniversary show at the Accademia di Brera, the Bottega Veneta clutch bag carried by Lauren Hutton in the 1980 movie American Gigolo was revived (and renamed The Lauren 1980).[32] In October 2016, Claus-Dietrich Lahrs was appointed CEO of Bottega Veneta.[33] In 2018, Bottega Veneta opened a 6-floor flagship store in Ginza, Tokyo, in a building designed as a tribute to the capital’s architectural modernism.[34] In January 2018, Bottega Veneta opened a 15,000-square-foot store — its third flagship store — on the corner of Madison and 64th Street in New York City.[5][35] In June 2018, Tomas Maier stepped down as creative director of Bottega Veneta.[36]

Bottega Veneta store in Munich

Bottega Veneta store in Munich

Daniel Lee[edit]

In June 2018, Kering appointed Daniel Lee as creative director of Bottega Veneta.[37][38] Lee launched the Pouch clutch bag which became the fastest selling bag in the history of the brand.[39] He maintained the brand’s emphasis on well-crafted, logo-less and simplicity-driven products.[40] The brand is also credited with reviving the trend for square-toe heels.[41]

In June 2019, Kering appointed Bartolomeo Rongone as CEO of Bottega Veneta.[42] The company announced the opening of a third, 64,583-foot-square Manifattura Veneta Pelletterie site in Dueville[43] and opened its first store in Miami (the first under the direction of Daniel Lee).[44] In 2019, Bottega Veneta won four awards during the British Fashion Awards.[45] By the end of 2019, as the sales of Gucci started to deflate, Bottega Veneta turned into Kering’s next rising star.[46] In 2020, Bottega Veneta’s sales reached 1.140 billion euros.[47]

On the 6th January 2021, Bottega Veneta created a buzz in the luxury industry by unexpectedly shutting down its social media accounts.[48] The move was followed by the creation of a digital journal, Issued by Bottega, leaving Bottega Veneta to rely on clients, influencers, collaborators, and fans to spread the company’s news.[49] Monthly fashion shows were replaced by private staged trunk shows called Salons.[50][51][52][53] The fashion house reinvented its shows with industrial setups and hip-hop guest stars.[54]

In April 2021, the Berlin police investigated Bottega Veneta’s Salon afterparty. Following the show held at Berghain, the party held at the Soho House (club) had little social distancing or masking during the height of the COVID-19 pandemic.[52][55]

Bottega Veneta window display

Bottega Veneta window display

On November 10, 2021, Bottega Veneta and Lee announced Lee would be leaving his post as creative director in a «joint decision to end their collaboration.»[56][57]

Matthieu Blazy[edit]

In late 2021, Kering appointed Matthieu Blazy, former design director at Bottega Veneta, as the new creative director of the company,[58] who is expected to maintain Lee’s New Bottega style.[59][60] Under Blazy, Bottega Veneta shows returned to Milan and the company revealed plans to move its headquarters into Milan’s Palazzo San Fedele before the end of 2023.[61]

Corporate structure[edit]

CEOs
  • 2001–2008: Patrizio di Marco
  • 2009–2014: Marco Bizzarri
  • 2015–2016: Carlo Beretta
  • 2016–2019: Claus-Dietrich Lahrs
  • Since 2019: Bartolomeo Rongone
Creative directors
  • 1966–1970s: Renzo Zengiaro
  • 1980s–2001: Laura Braggion
  • 2001–2018: Tomas Maier
  • 2018–2021: Daniel Lee
  • Since 2021: Matthieu Blazy

[edit]

Bottega Veneta has sponsored the Venice Dance Biennale since 2021 and the Festival de Hyères since 2022.[61]

Bibliography[edit]

  • Moltedo, Laura (1995). Bottega Veneta. New York. ASIN B073WC95KJ.
  • Maier, Tomas (2015). Bottega Veneta: When Your Own Initials Are Enough. Rizzoli. ISBN 9780847837885.
  • Maier, Tomas (2015). Bottega Veneta : Art of Collaboration. Rizzoli. ISBN 978-0-8478-4603-0.

References[edit]

  1. ^ Naughton, Julie (December 4, 2009). «Coty, Bottega Veneta Ink Scent Deal». Women’s Wear Daily. Retrieved September 3, 2022.
  2. ^ Amed, Imran (May 31, 2016). «Carlo Beretta on Operation ‘€2 Billion Bottega Veneta’«. The Business of Fashion. Archived from the original on April 11, 2021. Retrieved May 5, 2021.
  3. ^ a b «The story behind Bottega and its knots». Good Times. September 1, 2017. Retrieved November 9, 2020.{{cite web}}: CS1 maint: url-status (link)
  4. ^ «Up Close With the Bottega Veneta Artisans». PurseBlog. April 25, 2014. Retrieved November 9, 2020.
  5. ^ a b Wolf, Cam (February 11, 2018). «Bottega Veneta Bets That You Still Want to Shop in a Store». GQ. Archived from the original on February 11, 2018. Retrieved November 9, 2020.
  6. ^ a b «50 anni di Bottega Veneta». Il Post (in Italian). September 26, 2016. Retrieved November 9, 2020.
  7. ^ «Bottega Veneta: la historia detrás de la firma de lujo más popular del momento» [Bottega Veneta: The story behind the most popular luxury brand of the moment]. talentiam (in European Spanish). April 1, 2020. Archived from the original on December 21, 2020. Retrieved May 5, 2021.
  8. ^ a b «Un anno con Andy Warhol poi lanciai Bottega Veneta», Il Mattino di Padova, 11 February 2007
  9. ^ Tsui, Diana (March 15, 2017). «Now You Can Own the Exact Bag Lauren Hutton Carried in American Gigolo». The Cut. Retrieved November 9, 2020.
  10. ^ «Warhol: Where and when». The New York Times. February 22, 1991. ISSN 0362-4331. Retrieved May 5, 2021.
  11. ^ Marsh, Lisa (February 8, 2001). «GUCCI GETS MAJORITY CONTROL OF BOTTEGA VENETA». New York Pos. Retrieved November 9, 2020.
  12. ^ Marsh, Lisa (June 20, 2001). «BOTTEGA’S BIG BOOT – FOUNDERS OUT, GUCCI EXECS IN AT LUXE BRAND». New York Post. Retrieved November 9, 2020.
  13. ^ Mower, Sarah (February 21, 2006). «Fall 2006 Ready-to-Wear Bottega Veneta». Vogue. Retrieved February 10, 2016.
  14. ^ «Bottega Veneta, a display of jewels — Vogue.it». www.vogue.it (in Italian). Retrieved November 9, 2020.
  15. ^ Dans les ateliers de Bottega Veneta, maroquinier de luxe en temps de crise, Le Monde, 28 December 2009
  16. ^ How Tomas Maier Saved Bottega Veneta with a Woven Bag, NBC New York, 27 December 2010
  17. ^ «Bottega Veneta». Vogue Paris. November 24, 2015. Archived from the original on October 3, 2016. Retrieved October 4, 2016.
  18. ^ Wendlandt, Astrid (September 17, 2008). «Italian fashion house Gucci denies ousting CEO». Reuters. Retrieved November 9, 2020.
  19. ^ Brien, Caroline (August 5, 2011). «The slow fragrance movement». www.ft.com. Retrieved November 9, 2020.
  20. ^ «Bottega Veneta Crosses the $1 Billion Mark». The Business of Fashion. February 22, 2013. Retrieved November 9, 2020.
  21. ^ Kaiser, Amanda (August 7, 2006). «Bottega Veneta Opens School for Future Artisans». WWD. Retrieved November 9, 2020.
  22. ^ Ming, Liu (January 28, 2015). «Luxury marques give back: Part Four». www.ft.com. Retrieved November 9, 2020.
  23. ^ Zargani, Luisa (February 22, 2013). «Made in Italy: The Intangible Quality». WWD. Retrieved November 9, 2020.
  24. ^ Garoffolo, Nunzia (November 2, 2011). «The bag design and product development post-graduate course of Venice IUAV fashion design faculty». Fashion Beyond Fashion. Retrieved November 9, 2020.
  25. ^ «Inside Bottega Veneta’s New Atelier». Departures. Retrieved November 9, 2020.
  26. ^ «Brave New World». Indonesia Tatler. Retrieved November 9, 2020.
  27. ^ Zargani, Luisa (September 23, 2013). «Bottega Veneta Unveils Maison in Milan». WWD. Retrieved July 25, 2015.
  28. ^ Sanderson, Rachel (May 11, 2014). «Kering’s Marco Bizzarri has the billion-euro touch». www.ft.com. Retrieved November 9, 2020.
  29. ^ Kering taps Carlo Alberto Beretta as CEO of Bottega Veneta, Fashion United, 21 October 2014
  30. ^ «Bottega Veneta Beverly Hills store features arched openings». Dezeen. May 9, 2016. Retrieved November 9, 2020.
  31. ^ «Bottega Veneta to show men’s and women’s collections together». Retrieved November 9, 2020.
  32. ^ Tsui, Diana (March 15, 2017). «Now You Can Own the Exact Bag Lauren Hutton Carried in American Gigolo». The Cut. Retrieved November 9, 2020.
  33. ^ gretlerc, Paul Jarvis Corinne Gretler (September 29, 2016). «Bottega Veneta Names ex-Hugo Boss Chief Lahrs as New CEO». Bloomberg.com. Retrieved September 30, 2016.
  34. ^ Baeyens, Lupe. «Bottega Veneta opens Flagship store in Ginza, Tokyo – The Glass Magazine». Retrieved November 9, 2020.
  35. ^ Magazine, Wallpaper* (February 12, 2018). «Playing house: Bottega Veneta’s Manhattan boutique looks to apartment living». Wallpaper*. Retrieved November 9, 2020.
  36. ^ Schneier, Matthew (June 13, 2018). «Tomas Maier and Bottega Veneta Part Ways (Published 2018)». The New York Times. ISSN 0362-4331. Retrieved November 9, 2020.
  37. ^ «Daniel Lee Appointed Creative Director Of Bottega Veneta». British Vogue. June 15, 2018. Retrieved November 9, 2020.
  38. ^ «PRETAVOIR.US | Online Opticians | Shop Sunglasses & Glasses». Pretavoir. Retrieved March 7, 2022.
  39. ^ Friedman, Vanessa (February 18, 2020). «Breaking the Curse of the It Bag». The New York Times. ISSN 0362-4331. Retrieved November 9, 2020.
  40. ^ Ahmed, Osman (March 13, 2020). «How Daniel Lee is reinventing Bottega Veneta». i-D. Retrieved November 9, 2020.
  41. ^ Fisher, Lauren Alexis; Cohen, Jaclyn Alexandra (August 7, 2019). «Square-Toe Shoes Are Back and Already One of Fall’s Hottest Trends». Harper’s Bazaar. Hearst.
  42. ^ «Bottega Veneta Appoints New CEO». JCK. Retrieved November 9, 2020.
  43. ^ Carrera, Martino (June 25, 2019). «Bottega Veneta Expands Leather Goods Industrial Plant». WWD. Retrieved November 9, 2020.
  44. ^ Bottega Veneta Opens Its First Store in Miami, High Snobiety, 13 November 2019
  45. ^ Bottega Veneta Sweeps the Fashion Awards With Four Big Wins, Vogue, 2 December 2019
  46. ^ McDonald, Samantha (October 25, 2019). «As Gucci’s Growth Slows, Bottega Veneta Becomes Kering’s Rising Star». Footwear News. Retrieved November 9, 2020.
  47. ^ «Kering: 2020 Activity Report» (PDF). Kering.com. 2021.
  48. ^ Danziger, Pamela N. «Bottega Veneta Shutting Down Its Social Media Accounts Might Signal A Trend». Forbes. Retrieved April 2, 2021.
  49. ^ «Bottega Veneta Launches Online Magazine». The Business of Fashion. March 31, 2021. Retrieved April 2, 2021.
  50. ^ O’Neill, Grace (September 10, 2021). «Bottega Veneta Finally Unveils Their «Secret» Salon 02 Collection». Grazia. Archived from the original on September 18, 2021. Retrieved September 18, 2021.
  51. ^ «Bottega Veneta Unveils Salon 02». Office. September 21, 2021. Retrieved December 4, 2021.
  52. ^ a b «Berlin police investigate possible breach of Covid rules at Soho House party». the Guardian. April 12, 2021. Retrieved May 1, 2021.
  53. ^ Valle, Natalí (September 9, 2021). «Bottega Veneta Salon 02: The Berghain Disco Mistery Revealed Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine». www.vanityteen.com. Retrieved March 7, 2022.
  54. ^ Rachel Tashjian, The Industrial Magnitude of Bottega Veneta, Gq-magazine.co.uk, 25 October 2021
  55. ^ ra.co Fashion label Bottega Veneta receives criticism amid reports of a Soho House party following their Berghain Fashion show 12 April 2021
  56. ^ «Daniel Lee is Leaving Bottega Veneta — Daniel Lee Designer New Bottega Exit». L’Officiel USA. Retrieved November 10, 2021.
  57. ^ «Daniel Lee unexpectedly stopped being Creative Director at Bottega Veneta». lofficielbaltics.com. Retrieved March 7, 2022.
  58. ^ «Bottega Veneta names Matthieu Blazy as creative director». Vogue Business. Retrieved November 16, 2021.
  59. ^ «Bottega Veneta boosts Matthieu Blazy into the spotlight as creative director». the Guardian. November 17, 2021. Retrieved November 21, 2021.
  60. ^ Pieri, Kerry (November 15, 2021). «Everything to Know About Daniel Lee’s Successor at Bottega Veneta, Matthieu Blazy». Harper’s BAZAAR. Retrieved November 21, 2021.
  61. ^ a b Luisa Zargani (23 February 2022), Bottega Veneta’s CEO Maps Out Strategies as Brand Returns to MFW Women’s Wear Daily.

External links[edit]

  • Official website
  • Issued by Bottega, the brand’s online magazine
  • Bottega Veneta – brand and company profile at Fashion Model Directory
Источник
Bottega Veneta

Логотип Bottega Veneta 3.jpg
Тип Дочерняя компания
Промышленность Fashion
Основана 1966; 54 года назад (1966) в Виченца, Венето
штаб-квартира Via Industria 19, Cadempino, 6814, Лугано, Швейцария
Обслуживаемая территория По всему миру
Ключевые люди Дэниел Ли (Креативный директор ). Клаус-Дитрих Ларс (Генеральный директор )
Продукты Кожаные изделия, прет-а-порте, обувь, ювелирные украшения, бижутерия, парфюмерия, очки, мебель
Выручка 1,173 миллиарда евро (2016)
Владелец Kering
Веб-сайт BottegaVeneta.com

Bottega Veneta (произносится ) — итальянский бренд предметов роскоши и высокой моды.. Основанная в 1966 году в Виченца, Венето, его ателье находится на вилле 18 века в Монтебелло-Вичентино. Штаб-квартира находится в Лугано, Швейцария, с офисами в Милане и Виченце, Италия. В 2001 году Bottega Veneta была куплена Gucci Group, и теперь она является частью французского конгломерата Kering. В сентябре 2016 г. объявил, что Клаус-Дитрих Ларс станет генеральным директором, заменив Карло Беретту.

BV в Париже

Содержание

  • 1 История
  • 2 Сотрудничество
  • 3 Ателье в Монтебелло-Вичентино
  • 4 Бутики
  • 5 Ссылки
  • 6 Внешние ссылки

История

Компания Bottega Veneta была основана в 1966 году в Виченце, Италия, предпринимателями Микеле Таддеи и Ренцо Зенджиаро. Мишель Таддеи был женат на Лоре Брэггион, которая вместе с ним занималась развитием компании. Спустя годы, после ухода Микеле Таддеи, бренд возглавили Витторио и Лаура Мольтедо (Лаура ранее была замужем за Таддеи).

Компания, получившая название «Венецианский магазин» по-итальянски, была основана по производству изделий из кожи ручной работы. Компания разработала характерный дизайн кожаного переплетения, названный intrecciato, который использовался на внешней стороне многих ее продуктов и стал широко ассоциироваться с брендом Bottega Veneta. Intrecciato был отправной точкой для эволюции Bottega Veneta и продолжает оставаться одним из самых узнаваемых элементов бренда.

В 1970-х годах компания начала рекламу с лозунгом «Когда ваших собственных инициалов достаточно» К началу 1980-х годов Bottega Veneta была фаворитом международной элиты, среди клиентов которой были Жаклин Кеннеди Онассис и императрица Фарах Пехлеви. Энди Уорхол сделал короткометражный фильм для компании в 1980 году. Зенджиаро и Таддеи ушли из компании в 1990-х.

В 1980-х годах состояние Bottega Veneta начало падать. В результате неудачи компания изменила свой имидж и начала украшать Логотип BV на своей продукции. В феврале 2001 года испытывающая трудности компания была приобретена Gucci Group за 156 миллионов долларов. Том Форд, тогдашний креативный директор Gucci Group, нанял Томаса Майера, ранее работавшая в Sonia Rykiel и Hermès креативным директором Bottega Veneta в июне того же года.

Получив полный творческий контроль от дизайна продуктов и магазинов до рекламы, Томас Майер приступил к возвращению бренду его первоначальной идентичности. Он удалил видимые логотипы с продуктов бренда, выделил фирменное переплетение intrecciato и вернул фокус компании на кустарное производство. Vogue назвал изменение имиджа новым примером «скрытого богатства». Bottega Veneta представила свой первый показ готовой одежды для женщин в феврале 2005 года и свой первый показ мужской одежды в июне 2006 года. В апреле 2006 года компания запустила свою первую линию ювелирных украшений и расширилась на дизайн интерьеров и мебели.

В сентябре 2016 года Bottega Veneta отпраздновала свой 50-летний юбилей на ежегодном показе мод в Академии Brera в Милане. Мероприятие также ознаменовало 15-летие Томаса Майера в качестве креативного директора.

В течение первого квартала 2019 года маркетинговая команда Bottega Veneta добилась умеренного вирусного успеха в своей рекламной кампании Facebook.

Сотрудничество

Bottega Veneta сотрудничает с известными фотографами в своих рекламных кампаниях, например, в серии «Искусство сотрудничества» Юрген Теллер (осень 2015), Роберт Лонго (осень 2010 г.) и Нэн Голдин (весна 2010 г.)

В 2012 году Bottega Veneta опубликовала свою первую книгу, посвященную своей истории и мастерству. Книга является результатом совместных усилий самого Майера, книжного дизайнера Сэма Шахида и других специалистов в области модной журналистики. Редакторы моды внесли свой вклад в каждую главу, описывая дизайн Майер сумок, небольших кожаных изделий, багажа, обуви, женской готовой одежды, ювелирных изделий, мужской готовой одежды, мебели, аксессуаров для дома, часов и парфюмерии. В книге рассказывается о ручном производстве предметов роскоши Bottega Veneta и демонстрируется их фирменный дизайн с плетением intrecciato, в том числе чехол-книжка intrecciato. Вторая книга, подробно описывающая проект «Искусство сотрудничества», была опубликована в октябре 2015 года.

Ателье в Монтебелло-Вичентино

В 2013 году Bottega Veneta открыла новое ателье в Монтебелло-Вичентино. Комплекс, отреставрированный и построенный с учетом требований LEED (Leadership in Energy and Environmental Design), находился под контролем Майера. Майер сказал, что сохранение деятельности Bottega Veneta в Виченце необходимо для сохранения традиций и идеалов бренда.

Ателье также является новым домом для La Scuola dei Maestri Pellettieri di Bottega Veneta, учебной школы компании. ее сотрудников, а также архива и музея Bottega Veneta. Основанная летом 2006 года, Bottega Veneta открыла школу для обучения и поддержки будущих поколений кожевников в знак признания важности ремесленного мастерства и сокращения числа мастеров-кожевников в Италии. Его студенты должны пройти трехлетние курсы в классе, прежде чем им будет разрешено работать в собственном ателье. В предисловии к книге Bottega Veneta 2012 года Майер написал, что «было бы большой потерей, если бы знания и культурное богатство, воплощенные в ремесленных изделиях, исчезли. Такое ноу-хау несет в себе драгоценные нити индивидуального творчества и истории человечества». La Scuola dei Maestri Pellettieri di Bottega Veneta также сотрудничала с Венецианским университетом IUAV, чтобы разработать курс для аспирантов по дизайну сумок и разработке продуктов. Курс предоставил студентам опыт профессионального уровня в различных секторах промышленности, от начала процесса проектирования до производства и производства и до продажи продуктов в магазине Bottega Veneta.

Бутики

251 бутик в 43 странах принадлежит Bottega Veneta, и их продукция распространяется в Европе, Азии, Австралии, Южной Америке и Северной Америке.

В сентябре 2013 года Bottega Veneta представила свой первый «Дом» в историческом здании на миланской улице Виа Сант-Андреа. В бутике площадью 11 448 квадратных футов впервые представлена ​​вся продукция бренда, включая изделия из кожи, мужскую и женскую одежду, обувь, ювелирные украшения, очки, парфюмерию, багаж, мебель и домашние коллекции. Компания планирует открыть еще один «Дом» аналогичного масштаба в Нью-Йорке. В 2015 году Bottega Veneta объявила об открытии первого специализированного домашнего бутика в Италии, Via Borgospesso в Милане. Расположенный в Палаццо Галларати Скотти 18-го века, бутик на первом этаже площадью 2207 квадратных футов был спроектирован креативным директором Bottega Veneta Томасом Майером, чтобы представить его мебель, освещение, столешницы и предметы интерьера. Bottega Veneta открыла свой второй дом в Беверли-Хиллз в мае 2016 года. В Южной Америке включает флагманский бутик в Centro Andino в Боготе, Колумбия.

Отзывы

Внешние ссылки

  • Официальный сайт
  • Bottega Veneta — профиль бренда и компании в Fashion Model Directory
Источник

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