Как пишется доктор пеппер на английском

«23 Flavors» redirects here. For the Chinese medicine drink, see 24 flavors.

Dr Pepper

A can of Dr Pepper
Type	Soft drink
Manufacturer	Keurig Dr Pepper (2008–present; United States) The Coca-Cola Company (United Kingdom, Japan, and South Korea) PepsiCo (Canada and Oceania)
Distributor	Keurig Dr Pepper
Country of origin	United States
Introduced	1885; 138 years ago
Color	Caramel
Flavor	Proprietary combination of 23 flavors
Related products	Pibb Xtra Dr. Wells Dr Thunder
Website	drpepper.com/en

Dr Pepper

Nutritional value per 12 fl oz (355 ml)
Energy	150[1] kcal (630 kJ)
Carbohydrates	40
Sugars	40
Dietary fiber	0
Fat	0
Saturated	0
Trans	0
Protein	0
Vitamins	Quantity %DV†
Vitamin A equiv.	0% 0 μg
Vitamin C	0% 0 mg
Minerals	Quantity %DV†
Calcium	0% 0 mg
Iron	0% 0 mg
Potassium	0% 0 mg
Sodium	4% 55 mg
Other constituents	Quantity
Cholesterol	0
Units μg = micrograms • mg = milligrams IU = International units
†Percentages are roughly approximated using US recommendations for adults.

Dr Pepper is a carbonated soft drink. It was created in the 1880s by pharmacist Charles Alderton in Waco, Texas, and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904. It is now also sold in Europe, Asia, North and South America. In Australia, New Zealand and South Africa, Dr Pepper is sold as an imported good. Variants include Diet Dr Pepper and, beginning in the 2000s, a line of additional flavors.

History

The name «Dr. Pepper» was first used commercially in 1885.^[2] It was introduced nationally in the United States at the 1904 Louisiana Purchase Exposition as a new kind of soda pop, made with 23 flavors. Its introduction in 1885 preceded the introduction of Coca-Cola by one year.

It was formulated by Brooklyn-born pharmacist Charles Alderton in Morrison’s Old Corner Drug Store in Waco, Texas.^[1] To test his new drink, he first offered it to store owner Wade Morrison, who also found it to his liking. Patrons at Morrison’s soda fountain soon learned of Alderton’s new drink and began ordering a «Waco.»^[3] Alderton gave the formula to Morrison, who named it Dr. Pepper (later stylized as «Dr Pepper»).

Early advertisements for this soft drink made medical claims, stating that it «aids digestion and restores vim, vigor, and vitality.»^[4]

As with Coca-Cola, the formula for Dr Pepper is a trade secret, and allegedly the recipe is kept as two halves in safe deposit boxes in two separate Dallas banks.^[5] A persistent rumor since the 1930s is that the drink contains prune juice,^[5] but the official Dr Pepper FAQ refutes this with «Dr Pepper is a unique blend of natural and artificial flavors; it does not contain prune juice.»^[1] The origin of the rumor is unknown; some believe it was started by a deliveryman for a competitor trying to cast aspersions based on prune juice’s laxative effects,^[5] but it may simply be because many people feel that Dr Pepper tastes similar to prune juice.^[6]

In 2009, an old ledger book filled with formulas and recipes was discovered by Bill Waters while shopping at antiques stores in the Texas Panhandle.^[7] Several sheets and letterheads hinted it had come from the W.B. Morrison & Co. Old Corner Drug Store (the same store where Dr Pepper was first served in 1885) and faded letters on the book’s cover spelled out «Castles Formulas». John Castles was a partner of Morrison’s for a time and worked at that location as early as 1880. One recipe in the book titled «Dr Peppers Pepsin Bitters» was of particular interest, and some speculated it could be an early recipe for Dr Pepper. However, Keurig Dr Pepper insists it is not the formula for Dr Pepper, but is instead a medicinal recipe for a digestive aid. The book was put up for auction in May 2009, but no one purchased it.^[8]

Name

Theories about the origins of the soft drink’s name abound.^[9][10] One possible reason that the name was chosen was the practice, common at the time of the drink’s creation, of including Dr. in the names of products to convey the impression that they were healthful.^[11]

A theory often cited is that the drink was named after an actual doctor, one Charles T. Pepper of Rural Retreat, Virginia. Morrison may have named the drink after the doctor in gratitude for Pepper having given Morrison his first job.^[11][12] However, Milly Walker, Collections Manager / Curator for the Dublin (Texas) Dr Pepper Bottling Co. Museum, has stated that U.S. Census records show that a young Morrison lived in Christiansburg, Virginia, 40 miles (64 km) away from Rural Retreat, and that «there is not one piece of evidence that Morrison ever worked for Charles T. Pepper in Rural Retreat».^[13] Another story tells of Morrison naming the drink after Charles T. Pepper because the doctor granted Morrison permission to marry Pepper’s daughter,^[14] but the girl in question was only eight years old at the time that Morrison moved to Waco.^[11][13][15]

A Dr. William Alexander Reed Pepper of Christiansburg is another possible inspiration for the soft drink’s name. In the census that shows Morrison living in Christiansburg and working as a pharmacy clerk, a Dr. Pepper is recorded on a subsequent page. Since census takers at this time were walking from door to door, and these census entries are close to each other in the record, it appears that Morrison and this Dr. Pepper lived close to each other. Furthermore, Pepper is recorded as having a 16-year-old daughter, named Mary Ann «Minnie».^{[citation needed]}

The period (full stop) after Dr was used intermittently in Dr Pepper logos until the 1950s,^[16] when, after some debate, it was discarded permanently, for stylistic and legibility reasons. A logo that debuted at that time had slanted text, in which Dr. resembled Di:.^{[citation needed]}

Legal and trade history

In 1951, Dr Pepper sued the Coca-Cola company for US$750,000, asserting that nickel Coca-Colas were sold below cost and were a restraint of trade.^[17]

In 1969, owing to Dr Pepper’s legal success as being determined a «non-cola» soft drink, then President & CEO W.W. «Foots» Clements was successful in persuading the Coca-Cola Bottling Company of New York, the largest bottler and distributor of Cola-Cola in the world, to bottle and distribute Dr Pepper in the New York metropolitan area.^[18]

In 1972, Dr Pepper sued the Coca-Cola company for trademark infringement based on a soft drink marketed by Coca-Cola called «Peppo.»^[19] Coca-Cola renamed their beverage Mr. Pibb.^[20]

Dr Pepper became insolvent in the early 1980s, prompting an investment group to take the company private. Several years later, Coca-Cola attempted to acquire Dr Pepper, but was blocked from doing so by the Federal Trade Commission (FTC). Around the same time, Seven Up was acquired from Phillip Morris by the same investment company that bailed out Dr Pepper. Upon the failure of the Coca-Cola merger, Dr Pepper and Seven Up merged (creating Dr Pepper/Seven Up, Inc., or DPSU), giving up international branding rights in the process. After the DPSU merger, Coca-Cola obtained most non-US rights to the Dr Pepper name (with PepsiCo taking the Seven Up rights).^[21]

Dr Pepper was a frequent player in the 1990s antitrust history of the United States. As part of these activities, economists and the courts have weighed in with the opinion that Dr Pepper is a «pepper» flavored drink and not a «cola». In 1995, the FTC blocked a merger between The Coca-Cola Company and Dr Pepper on grounds that included concerns about a monopoly of the «pepper» flavor category of soft drinks.^[22] In 1996, Dr Pepper was involved in an antitrust case involving Jerry Jones, the Dallas Cowboys, NFL Properties, Nike, and other commercial interests active at Texas Stadium in Irving, Texas.^[23] Jones had made deals with Dr Pepper and the other companies that, the league said, violated their exclusive marketing contracts with Coca-Cola and other businesses. The NFL agreed to allow Jones and other teams to pursue their own agreements.^[23]

Varieties

North America

Name	Year launched	Notes	Sources
Diet Dr. Pepper	1962 (cans) 1963 (bottles)	Low calorie Dr. Pepper. It was originally introduced as «Dietary Dr. Pepper», but was renamed «Sugar Free Dr. Pepper» in 1966 due to slow sales, partly due to the public misconception that the drink was for diabetics. The name was changed again to Diet Dr Pepper in 1987. After posting a 6.4% gain in sales volume, it became the 10th best-selling soda in 2006, according to Beverage Digest magazine. From 1991 to 2006, the beverage was marketed using the slogan «Diet Dr Pepper tastes more like Regular Dr Pepper.» In 2006, a new marketing campaign was launched comparing the taste of Diet Dr Pepper to desserts instead of regular Dr Pepper with the slogan «There’s nothing diet about it.»	[24][25][26]
Caffeine Free Diet Dr. Pepper (Pepper Free)	1982	Diet Dr. Pepper without the Caffeine. It was first introduced to test markets in 1982 as Pepper Free, produced as a separate brand citing company research that indicated a need for a product to fill a niche for the health-conscious consumer. The Pepper Free brand lasted for only three years and was phased out in 1985. Although a caffeine-free dietetic product continues to be produced under various name permutations, the reason for pulling the Pepper Free brand is unknown, but could have been due to confusion with the rival «Pepsi Free» brand (currently «Caffeine-Free Pepsi»).[citation needed]	[27][28][29]
Caffeine Free Dr. Pepper	1983	Dr. Pepper without the Caffeine. It was originally released due to the success of Pepper Free.	[30]
Dr Pepper Red Fusion	2002	A cherry-flavored, red-colored variety. It was the first new flavor added to the Dr. Pepper family of beverages in the company’s 122-year history. It was released as part of a trend of «variety expansions», which included rival Pepsi Blue and Cadbury-Schweppes’ own DnL. As with those drinks, Red Fusion was a financial flop, and its production was essentially canceled less than a year later, although in certain areas it was available until late 2004.[citation needed]
Dr Pepper Cherry Vanilla	2004	A cherry vanilla flavored variety. It was originally released some areas on October 15, 2004, and was the first in the planned «Soda Fountain Classics» line of beverages from Dr Pepper, a range of drinks designed to taste similar to popular soda fountain drinks from the 1950s. It is now only available in select areas of the US, but it can also be found in Coca-Cola Freestyle machines that offer Dr. Pepper in place of Pibb Xtra. It was available in Canada for a short time, but it ceased production as of mid-2007. It became available again in mid-2008, after Diet Cherry Chocolate Dr Pepper ceased production.[citation needed]
Diet Dr Pepper Cherry Vanilla	2004	Low-calorie version of Cherry Vanilla Dr. Pepper.
Dr Pepper Berries and Cream	2006	A berry cream flavored variety. It was released in most US locations in April 2006. It is the second beverage in Dr Pepper’s «Soda Fountain Classics» line of drinks. It was eventually discontinued due to poor sales.[citation needed] In Canada, it was sold as a limited edition from September–December 2007, after the limited edition run of its diet counterpart.
Diet Dr Pepper Berries and Cream	2006	Low-calorie version of Dr Pepper Berries and Cream. It was sold and discontinued the same time as its standard variety. In Canada, it was sold as a limited edition from May 2007 to August 2007.
Diet Cherry Chocolate Dr Pepper	2007	A low calorie cherry and chocolate flavored variety. It was introduced as a limited edition flavor on November 21, 2007, before its run in April 2008. It was exclusively made as a diet variety, with a standard version never being made. The taste is similar to Canfield’s Diet Cherry Chocolate Fudge Soda, but with the distinctive Dr Pepper flavor. It was featured in the song «Cherry Chocolate Rain» by YouTube celebrity Tay Zonday. It became available in Canada in early January 2008 for a limited run in the country.
Dr Pepper Cherry	2009	Dr Pepper with a stronger cherry flavor. It was first released in some areas around February 2009. The beverage tastes similar to Dr Pepper, but has stronger cherry flavor added. Gene Simmons of the band Kiss was chosen to be the variation’s spokesman, with a commercial circulating on television in March–April 2009 featuring Kiss’s song «Calling Dr. Love» («Trust me, I’m a doctor» claims Simmons in the commercial). It is also available as a flavor variant in Coca-Cola Freestyle machines that offer Dr Pepper in place of Pibb Xtra.[citation needed]
Diet Dr Pepper Cherry	2009	Low Calorie version of Dr Pepper Cherry. It was discontinued in 2021, and replaced with a Zero Sugar version.
Heritage Dr Pepper	2009	A sugar-sweetened version of Dr Pepper, made to represent the formula it used before switching to high fructose corn syrup by the early-1970s. It first became available around November 2009 for a limited time in various outlets around the United States. The formulas of Heritage Dr Pepper and Dublin Dr Pepper are assumed to be one and the same, but Heritage Dr Pepper is a larger-scale, national release aimed at capturing the same marketing essence as the Pepsi and Mountain Dew throwbacks.[citation needed]
Dr Pepper «Made with Real Sugar	2010	Another sugar-sweetened version was released to commemorate the drink’s 125th anniversary during the summer of 2010 as a permament variety, replacing Heritage Dr Pepper. This version of the soda featured six collectible 12 oz cans and a 20 oz plastic bottle decorated with Dr Pepper’s old slogans and images from the 1960s.	[31]
Dr Pepper Ten	2011	A low-calorie version with only ten calories per serving. It was marketed primarily towards men, with the product’s branding featuring a masculine appearance and gunmetal colors, and promotional campaigns featuring the slogan «It’s Not for Women», which gained some controversy for its promotional sexism. It was discontinued in 2018 due to low sales.	[32][33][34]
Dr Pepper Vanilla Float	2014	A vanilla ice cream flavored variety. It was sold as a limited edition for the summer of 2014, sold in 20-ounce bottles, 2-liter bottles, and 12-ounce 12 packs.	[35]
Dr Pepper Dark Berry	2019	A berry flavored variety. It was released as a limited edition variety in May 2019 to promote the launch of the film Spider-Man: Far From Home, and was officially discontinued by July. It was later brought back in May 2022 to promote Jurassic World: Dominion.	[36][37]
Dr Pepper Cream Soda	2020	A cream soda flavored variety.	[38]
Diet Dr Pepper Cream Soda	2020	Low calorie version of Dr Pepper Cream Soda. It was discontinued the following year, and was replaced with a Zero Sugar version.	[38]
Dr. Pepper Zero Sugar	2021	A low-calorie version of Dr Pepper made to taste more like the original.
Dr. Pepper Cherry Zero Sugar	2021	A low-calorie version of Dr Pepper Cherry made to taste more like the original. It replaced the Diet version of the drink.
Dr. Pepper and Cream Soda Zero Sugar	2021	A low-calorie version of Dr Pepper and Cream Soda made to taste more like the original. It replaced the Diet version of the drink.
Dr. Pepper Strawberries and Cream	2023	A strawberry cream-flavored version of Dr. Pepper meant to promote Valentine’s Day.
Dr. Pepper Strawberries and Cream Zero Sugar	2023	A low-calorie version of Dr. Pepper Strawberries and Cream.

International

Name	Year launched	Notes	Sources
Dr. Pepper (UK formula)	1980s	United Kingdom’s version of Dr Pepper, along with various other countries, is manufactured with sugar instead of high fructose corn syrup (much like Heritage Dr Pepper in the US, as mentioned above). It was initially produced by Britvic before switching to Food Brokers in 1986, and then Coca-Cola Enterprises in the late-90s. In August 2014, the UK version was reformulated, adding the artificial sweeteners Aspartame and Acesulfame K, which reduces the amount of sugar from 10.3 g per 100 ml to 7.2 g. In 2018, due to the Sugary drink tax implanted in the UK, the sugar was reduced to 4.9 g.
Dr. Pepper Zero (UK)	1986	Low-calorie version of the British Dr Pepper. It was first released as Diet Dr Pepper, and was initially sweetened with Saccharin before switching to Aspartame in 1992. It was renamed Dr Pepper Z in 2005 as part of a relaunch of Coca-Cola’s «Light» varieties before changing to its current name in 2006.
Dr. Pepper (German formula)		The German version of Dr. Pepper, produced by Krombacher Brauerei since 2006, originally used a similar formula to the UK version. It too was reformulated with Aspartame and Acesulfame K, but the sugar content was reduced further than in the UK.

Distribution

In the United States, Keurig Dr Pepper does not have a complete network of bottlers and distributors, so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Prior to the initial Cadbury Schweppes investment-turned-buyout, 30% of Dr Pepper/Seven Up products were produced and distributed by Pepsi bottlers, and another 30% by Coca-Cola bottlers. The remaining 40% were produced and distributed by independent bottlers (mainly consisting of Dr Pepper/Seven Up premerger regional bottlers) and the Dr Pepper/Seven Up Bottling Group. Currently, the majority of Pepsi and Coke bottlers bottling Dr Pepper are owned by PepsiCo and The Coca-Cola Company after their buyouts of their major bottlers.^{[citation needed]}

Presently, Keurig Dr Pepper relies on its own bottling group to bottle and distribute its products in more than 30 states. Coca-Cola and Pepsi have essentially stopped bottling and distributing Cadbury-Schweppes products in favor of in-house alternatives, although regional exceptions can be found.^[39]

In Canada and Poland, Cadbury-Schweppes has licensed distribution rights to PepsiCo. In Mexico, Germany, Sweden, the Netherlands, Slovakia, Austria, the Czech Republic, Belgium and Norway, Cadbury-Schweppes owns the trademark and distributes the product. In Finland, the product is bottled by Sinebrychoff which also bottles Coca-Cola Company’s products.^[40] In Romania, it can be found only in larger cities, imported from Belgium. In Portugal, Spain, France, Turkey, and Greece, it is very difficult to find, as it is usually imported from the United Kingdom. In almost all of the other countries of the world, the Coca-Cola Company purchased the trademark from Cadbury-Schweppes and distributes the product. This mixed worldwide ownership of the trademark is due to antitrust regulations which prevented Coca-Cola from purchasing the rights everywhere.^{[citation needed]}

Dr Pepper is also available in Russia (though imported, generally from Poland — there’s no local bottling despite numerous talks), South Korea and Ukraine. Although no longer locally bottled in Australia or New Zealand, Dr Pepper is imported and sold by United States Foods, and many other small retailers in Australia, with the UK (sugar) version sold in the British sections of Coles and Woolworths supermarkets. Dr Pepper is not available in Thailand, North Korea and Serbia. It is also sold in Indonesia, where it is imported by PT Citra Gourmand Prima (formerly PT Armasco Prima) with its office in Sunter, North Jakarta,^[41] but it is rarely sold in the Philippines, Malaysia and Singapore, as it is imported from the United States.
In Lebanon Dr Pepper is always available in supermarkets and convenience stores through imports mainly from the United States, the United Kingdom and Belgium.^{[citation needed]}

Dr Pepper has been sold in Japan since 1973 and is widely available in greater Tokyo, Okinawa and parts of the Tōkai region, where it is distributed by local Coca-Cola bottlers. It is not actively marketed in other regions of Japan; Coca-Cola’s Osaka bottler began selling Dr Pepper in 1983, but pulled the product two years later due to low sales.^{[citation needed]}

Other products

• Dr Pepper has a line of jelly beans made by the Jelly Belly company.
• Hubba Bubba bubblegum produces a Dr Pepper-flavored edition. The gum is the same color as the soda.
• Dr Pepper collaborated with Vita Food Products to produce Dr Pepper Sweet & Kickin’ BBQ Sauce and Dr Pepper «More than Mesquite» Marinade.^[42]
• Cosmetics company Bonne Bell includes Dr Pepper among its licensed soft drink-flavored «Lip Smackers» lip balms.
• Brach’s has a line of hard candy that features Dr Pepper, Orange Crush, A&W Root Beer and 7 Up flavored hard candies in Brach’s Soda Poppers.
• Dr Pepper has an ice cream topping syrup also manufactured by Vita Food Products in 2009 called «Dr Pepper cherry dessert topping».^[43]
• Dr Pepper also created an iPod skin cover, but it was discontinued.
• Dr Pepper Slurpee is sold by retailer 7-Eleven.
• Dr Pepper Flavored Freezies are currently available with Grape Crush and Hires Root Beer flavors.
• The Serious Bean Company makes a variety of baked beans using Dr Pepper in the sauce.^[44]

Marketing

«Dr Pepper Time», according to one promotion, was at 10, 2 and 4 o’clock.^[45] During World War II, a syndicated radio program, The 10–2–4 Ranch (later titled 10–2–4 Time), aired in the South and other areas where Dr Pepper was distributed. The show featured the Sons of the Pioneers and Dick Foran.^[46] In the 1960s, the tune of the chorus of «The Glow-Worm» was used in ads, with lyrics which ended, «It’s Dr Pepper Time!»

In the early 1960s, Dr Pepper promoted the idea of serving the drink hot with lemon slices in winter.^[47] This idea appeared in the film Blast from the Past initially set in the early 1960s.

Around 1967, Dr Pepper released the «Charge» ad:

Charge!!
Get Going Again,
With the Dr Pepper Difference.

In 1977, Jake Holmes wrote the lyrics to «Be a Pepper».^[48] Earlier in the 1970s, Holmes and Randy Newman wrote another jingle entitled «The Most Original Soft Drink Ever».^[48][49] Barry Manilow performed Holmes’s jingle in concerts and on albums under the inclusion of «VSM – Very Strange Medley». A TV commercial was also created using the jingle and ran from 1977 to 1985.^[50] The song noted «It’s not a cola, it’s something much much more. It’s not a root beer, you get root beer by the score.»^[51] The «Be a Pepper» series referred to fans of Dr Pepper as «Peppers» and often featured large, sequential, crowd dance scenes, intricately choreographed by Tony Stevens^[52] and led onscreen by actor David Naughton. The chorus of the jingle as written by Holmes was:

I’m a Pepper, he’s a Pepper,
She’s a Pepper, we’re a Pepper,
Wouldn’t you like to be a Pepper, too?
Be a Pepper. Drink Dr Pepper.

This became grist for a number of pop culture references and parodies. One of the first was a July 1981 sketch on the program SCTV, in which an overly-excited injured man (Eugene Levy) extols the work of a «Dr Shekter» (Rick Moranis) who has been treating him. Levy and a group of patients wearing casts and crutches engage in their own elaborate dancing and singing («Wouldn’t you like to see my doctor, too?»), which Shekter first uses as an opportunity to explain his work, and then grows alarmed («These people should not be dancing!»). In the 1982 sex farce The Beach Girls, the slogan became «I’m a popper, he’s a popper…» Wreck-Gar parodied the slogan in The Return of Optimus Prime.

After appearing in a series of commercials, David Naughton had his breakthrough film role as the main character in the John Landis film An American Werewolf in London. Another famous «I’m a Pepper» dancer was Ray Bolger, the actor who played the Scarecrow in the film The Wizard of Oz.^[53]

W.W. Clements, former CEO and president of the Dr Pepper/7-Up Company, similarly described the taste of Dr Pepper as one-of-a-kind, saying, «I’ve always maintained you cannot tell anyone what Dr Pepper tastes like because it’s so different. It’s not an apple, it’s not an orange, it’s not a strawberry, it’s not a root beer, it’s not even a cola. It’s a different kind of drink with a unique taste all its own.»^[54]

The 1980s «Out of the Ordinary» advertising campaign involved a series of postapocalyptic commercials featuring a space cowboy and an alien sidekick seeking «something different» from a simple generic cola.^[55] The campaign also produced commercials featuring the movie creature Godzilla, where citizens of a Japanese town offered Dr Pepper as a libation. The commercials were prominently featured during the 1986 syndication of The Canned Film Festival, which was sponsored by the Dr Pepper Company.

On December 20, 2000, episode of the Late Show with David Letterman, Letterman jokingly referred to Dr Pepper as «liquid manure». After a representative of Dr Pepper complained, CBS agreed not to rerun that episode. Letterman repeatedly made assurances on the show that he was joking.^{[56][importance?]}

As of 2009, the slogan of the product was «Drink it slow. Doctor’s orders». Advertising supporting the slogan has celebrities with famous relations to the word «doctor» (Dr. Dre, Julius «Dr. J» Erving, Gene Simmons (writer of the Kiss song «Calling Dr. Love»), et al.) or who played fictional doctors (such as Neil Patrick Harris or Kelsey Grammer) endorsing the beverage. The ads culminate with the celebrity stating, «Trust me. I’m a doctor», followed by the new slogan appearing onscreen with a glass of Dr Pepper.^[57]

The introduction of Dr Pepper Ten in 2011 featured a marketing campaign targeting men, citing market research suggesting that most diet soft drinks had been perceived as appealing primarily to women. The campaign featured overtly masculine imagery, including an action movie-themed television commercial denouncing other diet beverages as «lady drinks», a Facebook page featuring «Man’Ments», and the slogan «It’s Not for Women». Some critics considered the campaign to be sexist.^{[32][33][34][58]}

Slogans

• 1889–1914: «King of Beverages.»
• 1920s–1940s: «Drink a Bite to Eat at 10, 2, and 4 o’clock.»
• 1939: «When You Drink a Dr. Pepper You Drink a Bite to Eat.»
• 1930s–1940s: «Good For Life.»
• 1945: «Dr. Pepper has 23 flavors»
• 1950s: «The Friendly Pepper Upper.»
• 1960s: «America’s Most Misunderstood Soft Drink.»
• 1970s-77: «The Most Original Soft Drink Ever.»^[59]
• 1977–1983: «I’m a Pepper, He’s a Pepper, We’re a Pepper.», «Be a Pepper.», «Wouldn’t you like to Be a Pepper too?»
• 1983: «Dr Pepper Has Made a Pepper Out of me.»
• 1983: «It Tastes and It Looks.» (Sugar Free Dr Pepper)
• c. 1984 «Out of the Ordinary. Like You.»
• c. 1984 «The Taste for Out of the Ordinary Bodies.» (Diet Dr Pepper)
• 1984–1997: «Hold Out For the Out of the Ordinary.»
• ?1980s–Present «Dr Pepper, what’s the worst that could happen?», used in the UK, playing on the fact that many UK consumers don’t know what the drink tastes like and are wary of trying it
• 1991: «Just what the Doctor ordered.»
• c. 1997: «It’s Dr Pepper Flavour, Silly!» Australia
• c. 1997: «Expect the Unexpected!» Australia
• 1997: «Now’s the Time. This is the Place. Dr Pepper Is The Taste.»
• 2000: «Dr Pepper, It Makes the World Taste Better.»
• 2000–Present: «Just What The Dr Ordered.»
• c. 2001 «Dr Pepper, so misunderstood»
• 2002–2004: «Be You.»
• 2002–Present: «Solves All Your Problems.» (used in Europe)
• 2003 «Dr Pepper, to try it is to love it» (used in the UK)
• 2005–Present: «One Taste & You Get It.»
• 2006: «Can You Handle The Taste?»^[60] (seen in Austria, Denmark, Finland, Germany, Netherlands, Sweden, and Poland)
• 2006: «Authentic blend of 23 flavors.» United States, Canada
• 2006: «Dr Pepper, makes the world go round.»
• 2006: «Dr Pepper, nothing better.» United States
• 2006: «The Dr knows the right touch.» (used in Europe)
• 2006: «There’s more to it.» United States
• c. 2006: «Get Berried in Cream» United States (used for the new Berries and Cream flavor)
• 2007: «I Want It All.» United States
• 2007: «El Dr muy bueno» Latin America
• 2008: «Drink It Slow, Dr’s Orders» (United States)
• 2009: «Trust me – I’m a Doctor.» (ft. Julius Erving, Kelsey Grammer, Gene Simmons, Dr. Dre) United States
• 2009: «It’s so amazingly smooth, you have try it to believe it!» and «Amazingly smooth» Dr Pepper Cherry
• 2010: «There’s nothing like a Pepper» United States
• 2011: «Can you handle the taste?»
• 2012: «Always One of a Kind» (United States)^[61]

Dr Pepper Girl

In 1963, singer Donna Loren became a spokesperson for the company when she was selected in a nationwide search to be the “Dr Pepper Girl”.^[62][63] National exposure followed for Loren as she promoted the drink via radio, print, television, calendars, billboards, and personal appearances. One of her first appearances for the company was as co-host with Dick Clark (whom she worked with regularly) of an ABC television special, Dr Pepper Celebrity Party.^[64][65][66] She subsequently made hundreds of singing and personal appearances for Dr Pepper. In Dr Pepper—King of Beverages, Dr Pepper historian Harry E. Ellis wrote, “Sparkly, vivacious and gifted with a wonderful voice, Donna was an immediate success. She became widely known in a short period as «The Dr Pepper Girl,» appearing at special events and on programs sponsored by the company. Miss Loren would figure prominently in Dr Pepper’s plans for some five years, not only as an entertainer but doing commercials for radio and TV and appearing in many forms of advertising. She appeared on 24-sheet poster boards, point-of-sale and on Dr Pepper calendars.”^[67]

Donna Loren’s role as Dr Pepper spokesperson led to her first appearance in the American International Pictures’ Beach Party film Muscle Beach Party. Loren later explained: “Dr Pepper was involved in that [the Beach Party movies] and actually placed me as product placement. And because I could sing, they gave me a duet with Dick Dale, and then it just went on from there.”^[68] From this, she went on to appear in three more Beach Party films. Away from the company, Loren was a familiar presence in the 1960s due to her many performances on television, films, and her records for Capitol, Reprise and other labels. She represented Dr Pepper until 1968.

From 1961 until 1981, Dr Pepper was also the sponsor of the Miss Teenage America beauty pageant.^[69]

Free Dr Pepper for everyone in America

On March 26, 2008, various media outlets reported that Dr Pepper would offer «a free can of Dr Pepper to everyone in America» – excluding former Guns N’ Roses guitarists Buckethead and Slash – if the band released the long-awaited Chinese Democracy in 2008.^[70][71] Later in the day, lead vocalist Axl Rose replied to Dr Pepper on Guns N’ Roses’ official website and spoke of his surprise at Dr Pepper’s support. Rose also said he would share his Dr Pepper with Buckethead as «some of Buckethead’s performances are on Chinese Democracy«.^[72] After it was announced that the album would be released in 2008, Dr Pepper stated that it would uphold its pledge.^[73]

Dr Pepper’s online distribution of free coupons upon the album’s release November 23, 2008, proved inadequate. Lawyers for the band threatened Dr Pepper’s parent company with a lawsuit two days after the album’s release. In a letter to Dr Pepper, Rose’s lawyer Alan Gutman said, «The redemption scheme your company clumsily implemented for this offer was an unmitigated disaster which defrauded consumers and, in the eyes of vocal fans, ruined Chinese Democracy’s release.»^[74] Rose’s lawyer also demanded that the company make a full-page apology that would appear in The Wall Street Journal, USA Today, The New York Times and The Los Angeles Times.^[75][76] In a later interview, Rose claimed he told his lawyers it was a non-issue and was surprised by their actions.^[77]

Museum

The Dr Pepper Museum, located in the Artesian Manufacturing and Bottling Company building at 300 South Fifth Street in downtown Waco, Texas, opened to the public in 1991. The building was the first building to be built specifically to bottle Dr Pepper. It was completed in 1906, and Dr Pepper was bottled there until the 1960s. The museum has three floors of exhibits, a working old-fashioned soda fountain, and a gift store of Dr Pepper memorabilia.

Dr Pepper Capital of the World

The company sells more Dr Pepper in the Roanoke Valley area of Virginia than any other metropolitan area east of the Mississippi River. Roanoke is approximately 90 miles (140 km) east of the hometown of Dr. Charles T. Pepper, which is Rural Retreat, Virginia, and 30 miles (48 km) east of Christiansburg, Virginia, home of Dr. Pepper and Morrison referred to in the census information above. John William «Bill» Davis opened the first Dr. Pepper plant east of the Mississippi in Roanoke in 1936; subsequently the city was named the «Dr Pepper Capital of the World» and broke world records for its mass consumption of Dr Pepper in the late 1950s.^[78] Dr Pepper donated a portion of its sales revenue in the Roanoke area to finance restoration of a circa-1950s neon Dr Pepper sign, which has the company’s «10–2–4» logo from the time, in downtown Roanoke. In October 2015, the city of Roanoke declared October 24 (10–24) to be its official Dr. Pepper Day.^[79]

References

Further reading

• Rodengen, Jeffrey L. (1995). The Legend of Dr Pepper/Seven-Up. Write Stuff Syndicate, Inc. ISBN 0-945903-49-9.

External links

• Dr Pepper official website
• Dr Pepper on MySpace
• The Dr Pepper Museum
• Dr Pepper Company at Handbook of Texas Online
• FTC Statement on Coca-Cola Dr Pepper Merger
• Temple Bottling Company, in Temple, Texas Archived March 2, 2021, at the Wayback Machine
• Bootlegging Dr Pepper, June 5, 2008, by Robb Walsh, Houston Press
• Original Formula Found at Drug Store
• «Bill Waters finds Dr Pepper original formula in notebook in antique store in Texas». Associated Press in the New York Daily News. May 4, 2009. Archived from the original on March 7, 2016.
• Caffeine Content for Dr Pepper flavors compared to some other beverages, Good Housekeeping

«23 Flavors» redirects here. For the Chinese medicine drink, see 24 flavors.

Dr Pepper

A can of Dr Pepper
Type	Soft drink
Manufacturer	Keurig Dr Pepper (2008–present; United States) The Coca-Cola Company (United Kingdom, Japan, and South Korea) PepsiCo (Canada and Oceania)
Distributor	Keurig Dr Pepper
Country of origin	United States
Introduced	1885; 138 years ago
Color	Caramel
Flavor	Proprietary combination of 23 flavors
Related products	Pibb Xtra Dr. Wells Dr Thunder
Website	drpepper.com/en

Dr Pepper

Nutritional value per 12 fl oz (355 ml)
Energy	150[1] kcal (630 kJ)
Carbohydrates	40
Sugars	40
Dietary fiber	0
Fat	0
Saturated	0
Trans	0
Protein	0
Vitamins	Quantity %DV†
Vitamin A equiv.	0% 0 μg
Vitamin C	0% 0 mg
Minerals	Quantity %DV†
Calcium	0% 0 mg
Iron	0% 0 mg
Potassium	0% 0 mg
Sodium	4% 55 mg
Other constituents	Quantity
Cholesterol	0
Units μg = micrograms • mg = milligrams IU = International units
†Percentages are roughly approximated using US recommendations for adults.

Dr Pepper is a carbonated soft drink. It was created in the 1880s by pharmacist Charles Alderton in Waco, Texas, and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904. It is now also sold in Europe, Asia, North and South America. In Australia, New Zealand and South Africa, Dr Pepper is sold as an imported good. Variants include Diet Dr Pepper and, beginning in the 2000s, a line of additional flavors.

History

The name «Dr. Pepper» was first used commercially in 1885.^[2] It was introduced nationally in the United States at the 1904 Louisiana Purchase Exposition as a new kind of soda pop, made with 23 flavors. Its introduction in 1885 preceded the introduction of Coca-Cola by one year.

It was formulated by Brooklyn-born pharmacist Charles Alderton in Morrison’s Old Corner Drug Store in Waco, Texas.^[1] To test his new drink, he first offered it to store owner Wade Morrison, who also found it to his liking. Patrons at Morrison’s soda fountain soon learned of Alderton’s new drink and began ordering a «Waco.»^[3] Alderton gave the formula to Morrison, who named it Dr. Pepper (later stylized as «Dr Pepper»).

Early advertisements for this soft drink made medical claims, stating that it «aids digestion and restores vim, vigor, and vitality.»^[4]

As with Coca-Cola, the formula for Dr Pepper is a trade secret, and allegedly the recipe is kept as two halves in safe deposit boxes in two separate Dallas banks.^[5] A persistent rumor since the 1930s is that the drink contains prune juice,^[5] but the official Dr Pepper FAQ refutes this with «Dr Pepper is a unique blend of natural and artificial flavors; it does not contain prune juice.»^[1] The origin of the rumor is unknown; some believe it was started by a deliveryman for a competitor trying to cast aspersions based on prune juice’s laxative effects,^[5] but it may simply be because many people feel that Dr Pepper tastes similar to prune juice.^[6]

In 2009, an old ledger book filled with formulas and recipes was discovered by Bill Waters while shopping at antiques stores in the Texas Panhandle.^[7] Several sheets and letterheads hinted it had come from the W.B. Morrison & Co. Old Corner Drug Store (the same store where Dr Pepper was first served in 1885) and faded letters on the book’s cover spelled out «Castles Formulas». John Castles was a partner of Morrison’s for a time and worked at that location as early as 1880. One recipe in the book titled «Dr Peppers Pepsin Bitters» was of particular interest, and some speculated it could be an early recipe for Dr Pepper. However, Keurig Dr Pepper insists it is not the formula for Dr Pepper, but is instead a medicinal recipe for a digestive aid. The book was put up for auction in May 2009, but no one purchased it.^[8]

Name

Theories about the origins of the soft drink’s name abound.^[9][10] One possible reason that the name was chosen was the practice, common at the time of the drink’s creation, of including Dr. in the names of products to convey the impression that they were healthful.^[11]

A theory often cited is that the drink was named after an actual doctor, one Charles T. Pepper of Rural Retreat, Virginia. Morrison may have named the drink after the doctor in gratitude for Pepper having given Morrison his first job.^[11][12] However, Milly Walker, Collections Manager / Curator for the Dublin (Texas) Dr Pepper Bottling Co. Museum, has stated that U.S. Census records show that a young Morrison lived in Christiansburg, Virginia, 40 miles (64 km) away from Rural Retreat, and that «there is not one piece of evidence that Morrison ever worked for Charles T. Pepper in Rural Retreat».^[13] Another story tells of Morrison naming the drink after Charles T. Pepper because the doctor granted Morrison permission to marry Pepper’s daughter,^[14] but the girl in question was only eight years old at the time that Morrison moved to Waco.^[11][13][15]

A Dr. William Alexander Reed Pepper of Christiansburg is another possible inspiration for the soft drink’s name. In the census that shows Morrison living in Christiansburg and working as a pharmacy clerk, a Dr. Pepper is recorded on a subsequent page. Since census takers at this time were walking from door to door, and these census entries are close to each other in the record, it appears that Morrison and this Dr. Pepper lived close to each other. Furthermore, Pepper is recorded as having a 16-year-old daughter, named Mary Ann «Minnie».^{[citation needed]}

The period (full stop) after Dr was used intermittently in Dr Pepper logos until the 1950s,^[16] when, after some debate, it was discarded permanently, for stylistic and legibility reasons. A logo that debuted at that time had slanted text, in which Dr. resembled Di:.^{[citation needed]}

Legal and trade history

In 1951, Dr Pepper sued the Coca-Cola company for US$750,000, asserting that nickel Coca-Colas were sold below cost and were a restraint of trade.^[17]

In 1969, owing to Dr Pepper’s legal success as being determined a «non-cola» soft drink, then President & CEO W.W. «Foots» Clements was successful in persuading the Coca-Cola Bottling Company of New York, the largest bottler and distributor of Cola-Cola in the world, to bottle and distribute Dr Pepper in the New York metropolitan area.^[18]

In 1972, Dr Pepper sued the Coca-Cola company for trademark infringement based on a soft drink marketed by Coca-Cola called «Peppo.»^[19] Coca-Cola renamed their beverage Mr. Pibb.^[20]

Dr Pepper became insolvent in the early 1980s, prompting an investment group to take the company private. Several years later, Coca-Cola attempted to acquire Dr Pepper, but was blocked from doing so by the Federal Trade Commission (FTC). Around the same time, Seven Up was acquired from Phillip Morris by the same investment company that bailed out Dr Pepper. Upon the failure of the Coca-Cola merger, Dr Pepper and Seven Up merged (creating Dr Pepper/Seven Up, Inc., or DPSU), giving up international branding rights in the process. After the DPSU merger, Coca-Cola obtained most non-US rights to the Dr Pepper name (with PepsiCo taking the Seven Up rights).^[21]

Dr Pepper was a frequent player in the 1990s antitrust history of the United States. As part of these activities, economists and the courts have weighed in with the opinion that Dr Pepper is a «pepper» flavored drink and not a «cola». In 1995, the FTC blocked a merger between The Coca-Cola Company and Dr Pepper on grounds that included concerns about a monopoly of the «pepper» flavor category of soft drinks.^[22] In 1996, Dr Pepper was involved in an antitrust case involving Jerry Jones, the Dallas Cowboys, NFL Properties, Nike, and other commercial interests active at Texas Stadium in Irving, Texas.^[23] Jones had made deals with Dr Pepper and the other companies that, the league said, violated their exclusive marketing contracts with Coca-Cola and other businesses. The NFL agreed to allow Jones and other teams to pursue their own agreements.^[23]

Varieties

North America

Name	Year launched	Notes	Sources
Diet Dr. Pepper	1962 (cans) 1963 (bottles)	Low calorie Dr. Pepper. It was originally introduced as «Dietary Dr. Pepper», but was renamed «Sugar Free Dr. Pepper» in 1966 due to slow sales, partly due to the public misconception that the drink was for diabetics. The name was changed again to Diet Dr Pepper in 1987. After posting a 6.4% gain in sales volume, it became the 10th best-selling soda in 2006, according to Beverage Digest magazine. From 1991 to 2006, the beverage was marketed using the slogan «Diet Dr Pepper tastes more like Regular Dr Pepper.» In 2006, a new marketing campaign was launched comparing the taste of Diet Dr Pepper to desserts instead of regular Dr Pepper with the slogan «There’s nothing diet about it.»	[24][25][26]
Caffeine Free Diet Dr. Pepper (Pepper Free)	1982	Diet Dr. Pepper without the Caffeine. It was first introduced to test markets in 1982 as Pepper Free, produced as a separate brand citing company research that indicated a need for a product to fill a niche for the health-conscious consumer. The Pepper Free brand lasted for only three years and was phased out in 1985. Although a caffeine-free dietetic product continues to be produced under various name permutations, the reason for pulling the Pepper Free brand is unknown, but could have been due to confusion with the rival «Pepsi Free» brand (currently «Caffeine-Free Pepsi»).[citation needed]	[27][28][29]
Caffeine Free Dr. Pepper	1983	Dr. Pepper without the Caffeine. It was originally released due to the success of Pepper Free.	[30]
Dr Pepper Red Fusion	2002	A cherry-flavored, red-colored variety. It was the first new flavor added to the Dr. Pepper family of beverages in the company’s 122-year history. It was released as part of a trend of «variety expansions», which included rival Pepsi Blue and Cadbury-Schweppes’ own DnL. As with those drinks, Red Fusion was a financial flop, and its production was essentially canceled less than a year later, although in certain areas it was available until late 2004.[citation needed]
Dr Pepper Cherry Vanilla	2004	A cherry vanilla flavored variety. It was originally released some areas on October 15, 2004, and was the first in the planned «Soda Fountain Classics» line of beverages from Dr Pepper, a range of drinks designed to taste similar to popular soda fountain drinks from the 1950s. It is now only available in select areas of the US, but it can also be found in Coca-Cola Freestyle machines that offer Dr. Pepper in place of Pibb Xtra. It was available in Canada for a short time, but it ceased production as of mid-2007. It became available again in mid-2008, after Diet Cherry Chocolate Dr Pepper ceased production.[citation needed]
Diet Dr Pepper Cherry Vanilla	2004	Low-calorie version of Cherry Vanilla Dr. Pepper.
Dr Pepper Berries and Cream	2006	A berry cream flavored variety. It was released in most US locations in April 2006. It is the second beverage in Dr Pepper’s «Soda Fountain Classics» line of drinks. It was eventually discontinued due to poor sales.[citation needed] In Canada, it was sold as a limited edition from September–December 2007, after the limited edition run of its diet counterpart.
Diet Dr Pepper Berries and Cream	2006	Low-calorie version of Dr Pepper Berries and Cream. It was sold and discontinued the same time as its standard variety. In Canada, it was sold as a limited edition from May 2007 to August 2007.
Diet Cherry Chocolate Dr Pepper	2007	A low calorie cherry and chocolate flavored variety. It was introduced as a limited edition flavor on November 21, 2007, before its run in April 2008. It was exclusively made as a diet variety, with a standard version never being made. The taste is similar to Canfield’s Diet Cherry Chocolate Fudge Soda, but with the distinctive Dr Pepper flavor. It was featured in the song «Cherry Chocolate Rain» by YouTube celebrity Tay Zonday. It became available in Canada in early January 2008 for a limited run in the country.
Dr Pepper Cherry	2009	Dr Pepper with a stronger cherry flavor. It was first released in some areas around February 2009. The beverage tastes similar to Dr Pepper, but has stronger cherry flavor added. Gene Simmons of the band Kiss was chosen to be the variation’s spokesman, with a commercial circulating on television in March–April 2009 featuring Kiss’s song «Calling Dr. Love» («Trust me, I’m a doctor» claims Simmons in the commercial). It is also available as a flavor variant in Coca-Cola Freestyle machines that offer Dr Pepper in place of Pibb Xtra.[citation needed]
Diet Dr Pepper Cherry	2009	Low Calorie version of Dr Pepper Cherry. It was discontinued in 2021, and replaced with a Zero Sugar version.
Heritage Dr Pepper	2009	A sugar-sweetened version of Dr Pepper, made to represent the formula it used before switching to high fructose corn syrup by the early-1970s. It first became available around November 2009 for a limited time in various outlets around the United States. The formulas of Heritage Dr Pepper and Dublin Dr Pepper are assumed to be one and the same, but Heritage Dr Pepper is a larger-scale, national release aimed at capturing the same marketing essence as the Pepsi and Mountain Dew throwbacks.[citation needed]
Dr Pepper «Made with Real Sugar	2010	Another sugar-sweetened version was released to commemorate the drink’s 125th anniversary during the summer of 2010 as a permament variety, replacing Heritage Dr Pepper. This version of the soda featured six collectible 12 oz cans and a 20 oz plastic bottle decorated with Dr Pepper’s old slogans and images from the 1960s.	[31]
Dr Pepper Ten	2011	A low-calorie version with only ten calories per serving. It was marketed primarily towards men, with the product’s branding featuring a masculine appearance and gunmetal colors, and promotional campaigns featuring the slogan «It’s Not for Women», which gained some controversy for its promotional sexism. It was discontinued in 2018 due to low sales.	[32][33][34]
Dr Pepper Vanilla Float	2014	A vanilla ice cream flavored variety. It was sold as a limited edition for the summer of 2014, sold in 20-ounce bottles, 2-liter bottles, and 12-ounce 12 packs.	[35]
Dr Pepper Dark Berry	2019	A berry flavored variety. It was released as a limited edition variety in May 2019 to promote the launch of the film Spider-Man: Far From Home, and was officially discontinued by July. It was later brought back in May 2022 to promote Jurassic World: Dominion.	[36][37]
Dr Pepper Cream Soda	2020	A cream soda flavored variety.	[38]
Diet Dr Pepper Cream Soda	2020	Low calorie version of Dr Pepper Cream Soda. It was discontinued the following year, and was replaced with a Zero Sugar version.	[38]
Dr. Pepper Zero Sugar	2021	A low-calorie version of Dr Pepper made to taste more like the original.
Dr. Pepper Cherry Zero Sugar	2021	A low-calorie version of Dr Pepper Cherry made to taste more like the original. It replaced the Diet version of the drink.
Dr. Pepper and Cream Soda Zero Sugar	2021	A low-calorie version of Dr Pepper and Cream Soda made to taste more like the original. It replaced the Diet version of the drink.
Dr. Pepper Strawberries and Cream	2023	A strawberry cream-flavored version of Dr. Pepper meant to promote Valentine’s Day.
Dr. Pepper Strawberries and Cream Zero Sugar	2023	A low-calorie version of Dr. Pepper Strawberries and Cream.

International

Name	Year launched	Notes	Sources
Dr. Pepper (UK formula)	1980s	United Kingdom’s version of Dr Pepper, along with various other countries, is manufactured with sugar instead of high fructose corn syrup (much like Heritage Dr Pepper in the US, as mentioned above). It was initially produced by Britvic before switching to Food Brokers in 1986, and then Coca-Cola Enterprises in the late-90s. In August 2014, the UK version was reformulated, adding the artificial sweeteners Aspartame and Acesulfame K, which reduces the amount of sugar from 10.3 g per 100 ml to 7.2 g. In 2018, due to the Sugary drink tax implanted in the UK, the sugar was reduced to 4.9 g.
Dr. Pepper Zero (UK)	1986	Low-calorie version of the British Dr Pepper. It was first released as Diet Dr Pepper, and was initially sweetened with Saccharin before switching to Aspartame in 1992. It was renamed Dr Pepper Z in 2005 as part of a relaunch of Coca-Cola’s «Light» varieties before changing to its current name in 2006.
Dr. Pepper (German formula)		The German version of Dr. Pepper, produced by Krombacher Brauerei since 2006, originally used a similar formula to the UK version. It too was reformulated with Aspartame and Acesulfame K, but the sugar content was reduced further than in the UK.

Distribution

In the United States, Keurig Dr Pepper does not have a complete network of bottlers and distributors, so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Prior to the initial Cadbury Schweppes investment-turned-buyout, 30% of Dr Pepper/Seven Up products were produced and distributed by Pepsi bottlers, and another 30% by Coca-Cola bottlers. The remaining 40% were produced and distributed by independent bottlers (mainly consisting of Dr Pepper/Seven Up premerger regional bottlers) and the Dr Pepper/Seven Up Bottling Group. Currently, the majority of Pepsi and Coke bottlers bottling Dr Pepper are owned by PepsiCo and The Coca-Cola Company after their buyouts of their major bottlers.^{[citation needed]}

Presently, Keurig Dr Pepper relies on its own bottling group to bottle and distribute its products in more than 30 states. Coca-Cola and Pepsi have essentially stopped bottling and distributing Cadbury-Schweppes products in favor of in-house alternatives, although regional exceptions can be found.^[39]

In Canada and Poland, Cadbury-Schweppes has licensed distribution rights to PepsiCo. In Mexico, Germany, Sweden, the Netherlands, Slovakia, Austria, the Czech Republic, Belgium and Norway, Cadbury-Schweppes owns the trademark and distributes the product. In Finland, the product is bottled by Sinebrychoff which also bottles Coca-Cola Company’s products.^[40] In Romania, it can be found only in larger cities, imported from Belgium. In Portugal, Spain, France, Turkey, and Greece, it is very difficult to find, as it is usually imported from the United Kingdom. In almost all of the other countries of the world, the Coca-Cola Company purchased the trademark from Cadbury-Schweppes and distributes the product. This mixed worldwide ownership of the trademark is due to antitrust regulations which prevented Coca-Cola from purchasing the rights everywhere.^{[citation needed]}

Dr Pepper is also available in Russia (though imported, generally from Poland — there’s no local bottling despite numerous talks), South Korea and Ukraine. Although no longer locally bottled in Australia or New Zealand, Dr Pepper is imported and sold by United States Foods, and many other small retailers in Australia, with the UK (sugar) version sold in the British sections of Coles and Woolworths supermarkets. Dr Pepper is not available in Thailand, North Korea and Serbia. It is also sold in Indonesia, where it is imported by PT Citra Gourmand Prima (formerly PT Armasco Prima) with its office in Sunter, North Jakarta,^[41] but it is rarely sold in the Philippines, Malaysia and Singapore, as it is imported from the United States.
In Lebanon Dr Pepper is always available in supermarkets and convenience stores through imports mainly from the United States, the United Kingdom and Belgium.^{[citation needed]}

Dr Pepper has been sold in Japan since 1973 and is widely available in greater Tokyo, Okinawa and parts of the Tōkai region, where it is distributed by local Coca-Cola bottlers. It is not actively marketed in other regions of Japan; Coca-Cola’s Osaka bottler began selling Dr Pepper in 1983, but pulled the product two years later due to low sales.^{[citation needed]}

Other products

• Dr Pepper has a line of jelly beans made by the Jelly Belly company.
• Hubba Bubba bubblegum produces a Dr Pepper-flavored edition. The gum is the same color as the soda.
• Dr Pepper collaborated with Vita Food Products to produce Dr Pepper Sweet & Kickin’ BBQ Sauce and Dr Pepper «More than Mesquite» Marinade.^[42]
• Cosmetics company Bonne Bell includes Dr Pepper among its licensed soft drink-flavored «Lip Smackers» lip balms.
• Brach’s has a line of hard candy that features Dr Pepper, Orange Crush, A&W Root Beer and 7 Up flavored hard candies in Brach’s Soda Poppers.
• Dr Pepper has an ice cream topping syrup also manufactured by Vita Food Products in 2009 called «Dr Pepper cherry dessert topping».^[43]
• Dr Pepper also created an iPod skin cover, but it was discontinued.
• Dr Pepper Slurpee is sold by retailer 7-Eleven.
• Dr Pepper Flavored Freezies are currently available with Grape Crush and Hires Root Beer flavors.
• The Serious Bean Company makes a variety of baked beans using Dr Pepper in the sauce.^[44]

Marketing

«Dr Pepper Time», according to one promotion, was at 10, 2 and 4 o’clock.^[45] During World War II, a syndicated radio program, The 10–2–4 Ranch (later titled 10–2–4 Time), aired in the South and other areas where Dr Pepper was distributed. The show featured the Sons of the Pioneers and Dick Foran.^[46] In the 1960s, the tune of the chorus of «The Glow-Worm» was used in ads, with lyrics which ended, «It’s Dr Pepper Time!»

In the early 1960s, Dr Pepper promoted the idea of serving the drink hot with lemon slices in winter.^[47] This idea appeared in the film Blast from the Past initially set in the early 1960s.

Around 1967, Dr Pepper released the «Charge» ad:

Charge!!
Get Going Again,
With the Dr Pepper Difference.

In 1977, Jake Holmes wrote the lyrics to «Be a Pepper».^[48] Earlier in the 1970s, Holmes and Randy Newman wrote another jingle entitled «The Most Original Soft Drink Ever».^[48][49] Barry Manilow performed Holmes’s jingle in concerts and on albums under the inclusion of «VSM – Very Strange Medley». A TV commercial was also created using the jingle and ran from 1977 to 1985.^[50] The song noted «It’s not a cola, it’s something much much more. It’s not a root beer, you get root beer by the score.»^[51] The «Be a Pepper» series referred to fans of Dr Pepper as «Peppers» and often featured large, sequential, crowd dance scenes, intricately choreographed by Tony Stevens^[52] and led onscreen by actor David Naughton. The chorus of the jingle as written by Holmes was:

I’m a Pepper, he’s a Pepper,
She’s a Pepper, we’re a Pepper,
Wouldn’t you like to be a Pepper, too?
Be a Pepper. Drink Dr Pepper.

This became grist for a number of pop culture references and parodies. One of the first was a July 1981 sketch on the program SCTV, in which an overly-excited injured man (Eugene Levy) extols the work of a «Dr Shekter» (Rick Moranis) who has been treating him. Levy and a group of patients wearing casts and crutches engage in their own elaborate dancing and singing («Wouldn’t you like to see my doctor, too?»), which Shekter first uses as an opportunity to explain his work, and then grows alarmed («These people should not be dancing!»). In the 1982 sex farce The Beach Girls, the slogan became «I’m a popper, he’s a popper…» Wreck-Gar parodied the slogan in The Return of Optimus Prime.

After appearing in a series of commercials, David Naughton had his breakthrough film role as the main character in the John Landis film An American Werewolf in London. Another famous «I’m a Pepper» dancer was Ray Bolger, the actor who played the Scarecrow in the film The Wizard of Oz.^[53]

W.W. Clements, former CEO and president of the Dr Pepper/7-Up Company, similarly described the taste of Dr Pepper as one-of-a-kind, saying, «I’ve always maintained you cannot tell anyone what Dr Pepper tastes like because it’s so different. It’s not an apple, it’s not an orange, it’s not a strawberry, it’s not a root beer, it’s not even a cola. It’s a different kind of drink with a unique taste all its own.»^[54]

The 1980s «Out of the Ordinary» advertising campaign involved a series of postapocalyptic commercials featuring a space cowboy and an alien sidekick seeking «something different» from a simple generic cola.^[55] The campaign also produced commercials featuring the movie creature Godzilla, where citizens of a Japanese town offered Dr Pepper as a libation. The commercials were prominently featured during the 1986 syndication of The Canned Film Festival, which was sponsored by the Dr Pepper Company.

On December 20, 2000, episode of the Late Show with David Letterman, Letterman jokingly referred to Dr Pepper as «liquid manure». After a representative of Dr Pepper complained, CBS agreed not to rerun that episode. Letterman repeatedly made assurances on the show that he was joking.^{[56][importance?]}

As of 2009, the slogan of the product was «Drink it slow. Doctor’s orders». Advertising supporting the slogan has celebrities with famous relations to the word «doctor» (Dr. Dre, Julius «Dr. J» Erving, Gene Simmons (writer of the Kiss song «Calling Dr. Love»), et al.) or who played fictional doctors (such as Neil Patrick Harris or Kelsey Grammer) endorsing the beverage. The ads culminate with the celebrity stating, «Trust me. I’m a doctor», followed by the new slogan appearing onscreen with a glass of Dr Pepper.^[57]

The introduction of Dr Pepper Ten in 2011 featured a marketing campaign targeting men, citing market research suggesting that most diet soft drinks had been perceived as appealing primarily to women. The campaign featured overtly masculine imagery, including an action movie-themed television commercial denouncing other diet beverages as «lady drinks», a Facebook page featuring «Man’Ments», and the slogan «It’s Not for Women». Some critics considered the campaign to be sexist.^{[32][33][34][58]}

Slogans

• 1889–1914: «King of Beverages.»
• 1920s–1940s: «Drink a Bite to Eat at 10, 2, and 4 o’clock.»
• 1939: «When You Drink a Dr. Pepper You Drink a Bite to Eat.»
• 1930s–1940s: «Good For Life.»
• 1945: «Dr. Pepper has 23 flavors»
• 1950s: «The Friendly Pepper Upper.»
• 1960s: «America’s Most Misunderstood Soft Drink.»
• 1970s-77: «The Most Original Soft Drink Ever.»^[59]
• 1977–1983: «I’m a Pepper, He’s a Pepper, We’re a Pepper.», «Be a Pepper.», «Wouldn’t you like to Be a Pepper too?»
• 1983: «Dr Pepper Has Made a Pepper Out of me.»
• 1983: «It Tastes and It Looks.» (Sugar Free Dr Pepper)
• c. 1984 «Out of the Ordinary. Like You.»
• c. 1984 «The Taste for Out of the Ordinary Bodies.» (Diet Dr Pepper)
• 1984–1997: «Hold Out For the Out of the Ordinary.»
• ?1980s–Present «Dr Pepper, what’s the worst that could happen?», used in the UK, playing on the fact that many UK consumers don’t know what the drink tastes like and are wary of trying it
• 1991: «Just what the Doctor ordered.»
• c. 1997: «It’s Dr Pepper Flavour, Silly!» Australia
• c. 1997: «Expect the Unexpected!» Australia
• 1997: «Now’s the Time. This is the Place. Dr Pepper Is The Taste.»
• 2000: «Dr Pepper, It Makes the World Taste Better.»
• 2000–Present: «Just What The Dr Ordered.»
• c. 2001 «Dr Pepper, so misunderstood»
• 2002–2004: «Be You.»
• 2002–Present: «Solves All Your Problems.» (used in Europe)
• 2003 «Dr Pepper, to try it is to love it» (used in the UK)
• 2005–Present: «One Taste & You Get It.»
• 2006: «Can You Handle The Taste?»^[60] (seen in Austria, Denmark, Finland, Germany, Netherlands, Sweden, and Poland)
• 2006: «Authentic blend of 23 flavors.» United States, Canada
• 2006: «Dr Pepper, makes the world go round.»
• 2006: «Dr Pepper, nothing better.» United States
• 2006: «The Dr knows the right touch.» (used in Europe)
• 2006: «There’s more to it.» United States
• c. 2006: «Get Berried in Cream» United States (used for the new Berries and Cream flavor)
• 2007: «I Want It All.» United States
• 2007: «El Dr muy bueno» Latin America
• 2008: «Drink It Slow, Dr’s Orders» (United States)
• 2009: «Trust me – I’m a Doctor.» (ft. Julius Erving, Kelsey Grammer, Gene Simmons, Dr. Dre) United States
• 2009: «It’s so amazingly smooth, you have try it to believe it!» and «Amazingly smooth» Dr Pepper Cherry
• 2010: «There’s nothing like a Pepper» United States
• 2011: «Can you handle the taste?»
• 2012: «Always One of a Kind» (United States)^[61]

Dr Pepper Girl

In 1963, singer Donna Loren became a spokesperson for the company when she was selected in a nationwide search to be the “Dr Pepper Girl”.^[62][63] National exposure followed for Loren as she promoted the drink via radio, print, television, calendars, billboards, and personal appearances. One of her first appearances for the company was as co-host with Dick Clark (whom she worked with regularly) of an ABC television special, Dr Pepper Celebrity Party.^[64][65][66] She subsequently made hundreds of singing and personal appearances for Dr Pepper. In Dr Pepper—King of Beverages, Dr Pepper historian Harry E. Ellis wrote, “Sparkly, vivacious and gifted with a wonderful voice, Donna was an immediate success. She became widely known in a short period as «The Dr Pepper Girl,» appearing at special events and on programs sponsored by the company. Miss Loren would figure prominently in Dr Pepper’s plans for some five years, not only as an entertainer but doing commercials for radio and TV and appearing in many forms of advertising. She appeared on 24-sheet poster boards, point-of-sale and on Dr Pepper calendars.”^[67]

Donna Loren’s role as Dr Pepper spokesperson led to her first appearance in the American International Pictures’ Beach Party film Muscle Beach Party. Loren later explained: “Dr Pepper was involved in that [the Beach Party movies] and actually placed me as product placement. And because I could sing, they gave me a duet with Dick Dale, and then it just went on from there.”^[68] From this, she went on to appear in three more Beach Party films. Away from the company, Loren was a familiar presence in the 1960s due to her many performances on television, films, and her records for Capitol, Reprise and other labels. She represented Dr Pepper until 1968.

From 1961 until 1981, Dr Pepper was also the sponsor of the Miss Teenage America beauty pageant.^[69]

Free Dr Pepper for everyone in America

On March 26, 2008, various media outlets reported that Dr Pepper would offer «a free can of Dr Pepper to everyone in America» – excluding former Guns N’ Roses guitarists Buckethead and Slash – if the band released the long-awaited Chinese Democracy in 2008.^[70][71] Later in the day, lead vocalist Axl Rose replied to Dr Pepper on Guns N’ Roses’ official website and spoke of his surprise at Dr Pepper’s support. Rose also said he would share his Dr Pepper with Buckethead as «some of Buckethead’s performances are on Chinese Democracy«.^[72] After it was announced that the album would be released in 2008, Dr Pepper stated that it would uphold its pledge.^[73]

Dr Pepper’s online distribution of free coupons upon the album’s release November 23, 2008, proved inadequate. Lawyers for the band threatened Dr Pepper’s parent company with a lawsuit two days after the album’s release. In a letter to Dr Pepper, Rose’s lawyer Alan Gutman said, «The redemption scheme your company clumsily implemented for this offer was an unmitigated disaster which defrauded consumers and, in the eyes of vocal fans, ruined Chinese Democracy’s release.»^[74] Rose’s lawyer also demanded that the company make a full-page apology that would appear in The Wall Street Journal, USA Today, The New York Times and The Los Angeles Times.^[75][76] In a later interview, Rose claimed he told his lawyers it was a non-issue and was surprised by their actions.^[77]

Museum

The Dr Pepper Museum, located in the Artesian Manufacturing and Bottling Company building at 300 South Fifth Street in downtown Waco, Texas, opened to the public in 1991. The building was the first building to be built specifically to bottle Dr Pepper. It was completed in 1906, and Dr Pepper was bottled there until the 1960s. The museum has three floors of exhibits, a working old-fashioned soda fountain, and a gift store of Dr Pepper memorabilia.

Dr Pepper Capital of the World

The company sells more Dr Pepper in the Roanoke Valley area of Virginia than any other metropolitan area east of the Mississippi River. Roanoke is approximately 90 miles (140 km) east of the hometown of Dr. Charles T. Pepper, which is Rural Retreat, Virginia, and 30 miles (48 km) east of Christiansburg, Virginia, home of Dr. Pepper and Morrison referred to in the census information above. John William «Bill» Davis opened the first Dr. Pepper plant east of the Mississippi in Roanoke in 1936; subsequently the city was named the «Dr Pepper Capital of the World» and broke world records for its mass consumption of Dr Pepper in the late 1950s.^[78] Dr Pepper donated a portion of its sales revenue in the Roanoke area to finance restoration of a circa-1950s neon Dr Pepper sign, which has the company’s «10–2–4» logo from the time, in downtown Roanoke. In October 2015, the city of Roanoke declared October 24 (10–24) to be its official Dr. Pepper Day.^[79]

References

Further reading

• Rodengen, Jeffrey L. (1995). The Legend of Dr Pepper/Seven-Up. Write Stuff Syndicate, Inc. ISBN 0-945903-49-9.

External links

• Dr Pepper official website
• Dr Pepper on MySpace
• The Dr Pepper Museum
• Dr Pepper Company at Handbook of Texas Online
• FTC Statement on Coca-Cola Dr Pepper Merger
• Temple Bottling Company, in Temple, Texas Archived March 2, 2021, at the Wayback Machine
• Bootlegging Dr Pepper, June 5, 2008, by Robb Walsh, Houston Press
• Original Formula Found at Drug Store
• «Bill Waters finds Dr Pepper original formula in notebook in antique store in Texas». Associated Press in the New York Daily News. May 4, 2009. Archived from the original on March 7, 2016.
• Caffeine Content for Dr Pepper flavors compared to some other beverages, Good Housekeeping

На основании Вашего запроса эти примеры могут содержать грубую лексику.

На основании Вашего запроса эти примеры могут содержать разговорную лексику.

Доктор Пеппер

Dr. Pepper

Dr Pepper

Доктором Пеппером

доктора Пеппера

Доктор Пеппера

It tastes like a Dr. Pepper.

Because we put flat Dr. Pepper in a coffee pot and switched it.

Потому что мы подмешали безвкусный Доктор Пеппер в кофейник и включили его.

Dr. Pepper was first sold in 1885.

Название «Dr. Pepper» впервые было коммерчески продано в 1885 году.

The name «Dr. Pepper» was first used commercially in 1885.

Название «Dr. Pepper» впервые было коммерчески продано в 1885 году.

She also appeared in advertising for the soft drink, Dr. Pepper.

Также снялась для рекламы напитка Dr Pepper.

Dr. Pepper is famous for combining 23 different flavors.

Dr Pepper представляет собой смесь из 23 различных вкусов.

I was pretty sure Dr. Pepper was a dentist.

I’ll need thorium, cesium-137, tributyl phosphate and a Dr. Pepper.

Мне нужен торий, цезий-137, трибутилфосфат и Доктор Пеппер.

He loved to drink Dr. Pepper.

1885 Dr. Pepper is sold for the first time.

Название «Dr. Pepper» впервые было коммерчески продано в 1885 году.

Here are three interesting facts about Dr. Pepper.

Читайте дальше: интересные факты о Dr Pepper.

We also distribute Dr. Pepper.

Также мы можем предложить вам dr pepper.

I’m still not convinced Dr. Pepper features 23 different flavors.

Dr Pepper представляет собой смесь из 23 различных вкусов.

Dr. Pepper is a unique blend of 23 secret flavors.

Dr Pepper представляет собой уникальное сочетание из 23 различных вкусов в одной баночке.

Dr. Pepper is a carbonated soft drink marketed as having a unique flavor.

Dr Pepper — это газированный безалкогольный напиток, который продается как уникальный аромат.

Dr. Pepper loves everything I get involved with.

Our next challenge is a quiz round, sponsored by Diet Dr. Pepper.

Следующим испытанием станет конкурс вопросов, спонсор которого диетический Доктор Пеппер.

His favorite drink is Dr. Pepper.

One of my favourite drinks is Dr. Pepper.

It looks like Diet Dr. Pepper.

Ничего не найдено для этого значения.

Pepper Potts — Pepper pots redirects here. For other uses, see Pepperpot (disambiguation). Pepper Potts Pepper Potts, from issue 6 of The Order. Art by Barry Kitson …   Wikipedia

Pepper Ann — Format Animated series Created by Sue Rose[1] …   Wikipedia

Pepper — may refer to:PlantsThe genus Piper of the pepper family (Piperaceae), including for example: *Black pepper, white and green pepper, Piper nigrum * Cubeb, Piper cubeba , also known as Java pepper * Long pepper, Piper longum The genus Capsicum of… …   Wikipedia

Pepper — Pep per, n. [OE. peper, AS. pipor, L. piper, fr. Gr. ?, ?, akin to Skr. pippala, pippali.] 1. A well known, pungently aromatic condiment, the dried berry, either whole or powdered, of the {Piper nigrum}. [1913 Webster] Note: Common, or black,… …   The Collaborative International Dictionary of English

Pepper box — Pepper Pep per, n. [OE. peper, AS. pipor, L. piper, fr. Gr. ?, ?, akin to Skr. pippala, pippali.] 1. A well known, pungently aromatic condiment, the dried berry, either whole or powdered, of the {Piper nigrum}. [1913 Webster] Note: Common, or… …   The Collaborative International Dictionary of English

Pepper caster — Pepper Pep per, n. [OE. peper, AS. pipor, L. piper, fr. Gr. ?, ?, akin to Skr. pippala, pippali.] 1. A well known, pungently aromatic condiment, the dried berry, either whole or powdered, of the {Piper nigrum}. [1913 Webster] Note: Common, or… …   The Collaborative International Dictionary of English

Pepper corn — Pepper Pep per, n. [OE. peper, AS. pipor, L. piper, fr. Gr. ?, ?, akin to Skr. pippala, pippali.] 1. A well known, pungently aromatic condiment, the dried berry, either whole or powdered, of the {Piper nigrum}. [1913 Webster] Note: Common, or… …   The Collaborative International Dictionary of English

Pepper elder — Pepper Pep per, n. [OE. peper, AS. pipor, L. piper, fr. Gr. ?, ?, akin to Skr. pippala, pippali.] 1. A well known, pungently aromatic condiment, the dried berry, either whole or powdered, of the {Piper nigrum}. [1913 Webster] Note: Common, or… …   The Collaborative International Dictionary of English

Pepper moth — Pepper Pep per, n. [OE. peper, AS. pipor, L. piper, fr. Gr. ?, ?, akin to Skr. pippala, pippali.] 1. A well known, pungently aromatic condiment, the dried berry, either whole or powdered, of the {Piper nigrum}. [1913 Webster] Note: Common, or… …   The Collaborative International Dictionary of English

Pepper pot — Pepper Pep per, n. [OE. peper, AS. pipor, L. piper, fr. Gr. ?, ?, akin to Skr. pippala, pippali.] 1. A well known, pungently aromatic condiment, the dried berry, either whole or powdered, of the {Piper nigrum}. [1913 Webster] Note: Common, or… …   The Collaborative International Dictionary of English

Pepper root — Pepper Pep per, n. [OE. peper, AS. pipor, L. piper, fr. Gr. ?, ?, akin to Skr. pippala, pippali.] 1. A well known, pungently aromatic condiment, the dried berry, either whole or powdered, of the {Piper nigrum}. [1913 Webster] Note: Common, or… …   The Collaborative International Dictionary of English

«23 Flavors» redirects here. For the Chinese medicine drink, see 24 flavors.

Dr Pepper is a carbonated soft drink. It was created in the 1880s by pharmacist Charles Alderton in Waco, Texas, and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904. It is now also sold in Europe, Asia, North and South America. In Australia, New Zealand and South Africa, Dr Pepper is sold as an imported good. Variants include Diet Dr Pepper and, beginning in the 2000s, a line of additional flavors.

History

The name «Dr. Pepper» was first used commercially in 1885.^[2] It was introduced nationally in the United States at the 1904 Louisiana Purchase Exposition as a new kind of soda pop, made with 23 flavors. Its introduction in 1885 preceded the introduction of Coca-Cola by one year.

It was formulated by Brooklyn-born pharmacist Charles Alderton in Morrison’s Old Corner Drug Store in Waco, Texas.^[1] To test his new drink, he first offered it to store owner Wade Morrison, who also found it to his liking. Patrons at Morrison’s soda fountain soon learned of Alderton’s new drink and began ordering a «Waco.»^[3] Alderton gave the formula to Morrison, who named it Dr. Pepper (later stylized as «Dr Pepper»).

Early advertisements for this soft drink made medical claims, stating that it «aids digestion and restores vim, vigor, and vitality.»^[4]

As with Coca-Cola, the formula for Dr Pepper is a trade secret, and allegedly the recipe is kept as two halves in safe deposit boxes in two separate Dallas banks.^[5] A persistent rumor since the 1930s is that the drink contains prune juice,^[5] but the official Dr Pepper FAQ refutes this with «Dr Pepper is a unique blend of natural and artificial flavors; it does not contain prune juice.»^[1] The origin of the rumor is unknown; some believe it was started by a deliveryman for a competitor trying to cast aspersions based on prune juice’s laxative effects,^[5] but it may simply be because many people feel that Dr Pepper tastes similar to prune juice.^[6]

In 2009, an old ledger book filled with formulas and recipes was discovered by Bill Waters while shopping at antiques stores in the Texas Panhandle.^[7] Several sheets and letterheads hinted it had come from the W.B. Morrison & Co. Old Corner Drug Store (the same store where Dr Pepper was first served in 1885) and faded letters on the book’s cover spelled out «Castles Formulas». John Castles was a partner of Morrison’s for a time and worked at that location as early as 1880. One recipe in the book titled «Dr Peppers Pepsin Bitters» was of particular interest, and some speculated it could be an early recipe for Dr Pepper. However, Keurig Dr Pepper insists it is not the formula for Dr Pepper, but is instead a medicinal recipe for a digestive aid. The book was put up for auction in May 2009, but no one purchased it.^[8]

Name

Theories about the origins of the soft drink’s name abound.^[9][10] One possible reason that the name was chosen was the practice, common at the time of the drink’s creation, of including Dr. in the names of products to convey the impression that they were healthful.^[11]

A theory often cited is that the drink was named after an actual doctor, one Charles T. Pepper of Rural Retreat, Virginia. Morrison may have named the drink after the doctor in gratitude for Pepper having given Morrison his first job.^[11][12] However, Milly Walker, Collections Manager / Curator for the Dublin (Texas) Dr Pepper Bottling Co. Museum, has stated that U.S. Census records show that a young Morrison lived in Christiansburg, Virginia, 40 miles (64 km) away from Rural Retreat, and that «there is not one piece of evidence that Morrison ever worked for Charles T. Pepper in Rural Retreat».^[13] Another story tells of Morrison naming the drink after Charles T. Pepper because the doctor granted Morrison permission to marry Pepper’s daughter,^[14] but the girl in question was only eight years old at the time that Morrison moved to Waco.^[11][13][15]

A Dr. William Alexander Reed Pepper of Christiansburg is another possible inspiration for the soft drink’s name. In the census that shows Morrison living in Christiansburg and working as a pharmacy clerk, a Dr. Pepper is recorded on a subsequent page. Since census takers at this time were walking from door to door, and these census entries are close to each other in the record, it appears that Morrison and this Dr. Pepper lived close to each other. Furthermore, Pepper is recorded as having a 16-year-old daughter, named Mary Ann «Minnie».^{[citation needed]}

The period (full stop) after Dr was used intermittently in Dr Pepper logos until the 1950s,^[16] when, after some debate, it was discarded permanently, for stylistic and legibility reasons. A logo that debuted at that time had slanted text, in which Dr. resembled Di:.^{[citation needed]}

Legal and trade history

In 1951, Dr Pepper sued the Coca-Cola company for US$750,000, asserting that nickel Coca-Colas were sold below cost and were a restraint of trade.^[17]

In 1969, owing to Dr Pepper’s legal success as being determined a «non-cola» soft drink, then President & CEO W.W. »Foots» Clements was successful in persuading the Coca-Cola Bottling Company of New York, the largest bottler and distributor of Cola-Cola in the world, to bottle and distribute Dr Pepper in the New York metropolitan area.^[18]

In 1972, Dr Pepper sued the Coca-Cola company for trademark infringement based on a soft drink marketed by Coca-Cola called «Peppo.»^[19] Coca-Cola renamed their beverage Mr. Pibb.^[20]

Dr Pepper became insolvent in the early 1980s, prompting an investment group to take the company private. Several years later, Coca-Cola attempted to acquire Dr Pepper, but was blocked from doing so by the Federal Trade Commission (FTC). Around the same time, Seven Up was acquired from Phillip Morris by the same investment company that bailed out Dr Pepper. Upon the failure of the Coca-Cola merger, Dr Pepper and Seven Up merged (creating Dr Pepper/Seven Up, Inc., or DPSU), giving up international branding rights in the process. After the DPSU merger, Coca-Cola obtained most non-US rights to the Dr Pepper name (with PepsiCo taking the Seven Up rights).^[21]

Dr Pepper was a frequent player in the 1990s antitrust history of the United States. As part of these activities, economists and the courts have weighed in with the opinion that Dr Pepper is a «pepper» flavored drink and not a «cola». In 1995, the FTC blocked a merger between The Coca-Cola Company and Dr Pepper on grounds that included concerns about a monopoly of the «pepper» flavor category of soft drinks.^[22] In 1996, Dr Pepper was involved in an antitrust case involving Jerry Jones, the Dallas Cowboys, NFL Properties, Nike, and other commercial interests active at Texas Stadium in Irving, Texas.^[23] Jones had made deals with Dr Pepper and the other companies that, the league said, violated their exclusive marketing contracts with Coca-Cola and other businesses. The NFL agreed to allow Jones and other teams to pursue their own agreements.^[23]

Varieties

North America

Name	Year launched	Notes	Sources
Diet Dr. Pepper	1962 (cans) 1963 (bottles)	Low calorie Dr. Pepper. It was originally introduced as «Dietary Dr. Pepper», but was renamed «Sugar Free Dr. Pepper» in 1966 due to slow sales, partly due to the public misconception that the drink was for diabetics. The name was changed again to Diet Dr Pepper in 1987. After posting a 6.4% gain in sales volume, it became the 10th best-selling soda in 2006, according to Beverage Digest magazine. From 1991 to 2006, the beverage was marketed using the slogan «Diet Dr Pepper tastes more like Regular Dr Pepper.» In 2006, a new marketing campaign was launched comparing the taste of Diet Dr Pepper to desserts instead of regular Dr Pepper with the slogan «There’s nothing diet about it.»	[24][25][26]
Caffeine Free Diet Dr. Pepper (Pepper Free)	1982	Diet Dr. Pepper without the Caffeine. It was first introduced to test markets in 1982 as Pepper Free, produced as a separate brand citing company research that indicated a need for a product to fill a niche for the health-conscious consumer. The Pepper Free brand lasted for only three years and was phased out in 1985. Although a caffeine-free dietetic product continues to be produced under various name permutations, the reason for pulling the Pepper Free brand is unknown, but could have been due to confusion with the rival «Pepsi Free» brand (currently «Caffeine-Free Pepsi»).[citation needed]	[27][28][29]
Caffeine Free Dr. Pepper	1983	Dr. Pepper without the Caffeine. It was originally released due to the success of Pepper Free.	[30]
Dr Pepper Red Fusion	2002	A cherry-flavored, red-colored variety. It was the first new flavor added to the Dr. Pepper family of beverages in the company’s 122-year history. It was released as part of a trend of «variety expansions», which included rival Pepsi Blue and Cadbury-Schweppes’ own DnL. As with those drinks, Red Fusion was a financial flop, and its production was essentially canceled less than a year later, although in certain areas it was available until late 2004.[citation needed]
Dr Pepper Cherry Vanilla	2004	A cherry vanilla flavored variety. It was originally released some areas on October 15, 2004, and was the first in the planned «Soda Fountain Classics» line of beverages from Dr Pepper, a range of drinks designed to taste similar to popular soda fountain drinks from the 1950s. It is now only available in select areas of the US, but it can also be found in Coca-Cola Freestyle machines that offer Dr. Pepper in place of Pibb Xtra. It was available in Canada for a short time, but it ceased production as of mid-2007. It became available again in mid-2008, after Diet Cherry Chocolate Dr Pepper ceased production.[citation needed]
Diet Dr Pepper Cherry Vanilla	2004	Low-calorie version of Cherry Vanilla Dr. Pepper.
Dr Pepper Berries and Cream	2006	A berry cream flavored variety. It was released in most US locations in April 2006. It is the second beverage in Dr Pepper’s «Soda Fountain Classics» line of drinks. It was eventually discontinued due to poor sales.[citation needed] In Canada, it was sold as a limited edition from September–December 2007, after the limited edition run of its diet counterpart.
Diet Dr Pepper Berries and Cream	2006	Low-calorie version of Dr Pepper Berries and Cream. It was sold and discontinued the same time as its standard variety. In Canada, it was sold as a limited edition from May 2007 to August 2007.
Diet Cherry Chocolate Dr Pepper	2007	A low calorie cherry and chocolate flavored variety. It was introduced as a limited edition flavor on November 21, 2007, before its run in April 2008. It was exclusively made as a diet variety, with a standard version never being made. The taste is similar to Canfield’s Diet Cherry Chocolate Fudge Soda, but with the distinctive Dr Pepper flavor. It was featured in the song «Cherry Chocolate Rain» by YouTube celebrity Tay Zonday. It became available in Canada in early January 2008 for a limited run in the country.
Dr Pepper Cherry	2009	Dr Pepper with a stronger cherry flavor. It was first released in some areas around February 2009. The beverage tastes similar to Dr Pepper, but has stronger cherry flavor added. Gene Simmons of the band Kiss was chosen to be the variation’s spokesman, with a commercial circulating on television in March–April 2009 featuring Kiss’s song «Calling Dr. Love» («Trust me, I’m a doctor» claims Simmons in the commercial). It is also available as a flavor variant in Coca-Cola Freestyle machines that offer Dr Pepper in place of Pibb Xtra.[citation needed]
Diet Dr Pepper Cherry	2009	Low Calorie version of Dr Pepper Cherry. It was discontinued in 2021, and replaced with a Zero Sugar version.
Heritage Dr Pepper	2009	A sugar-sweetened version of Dr Pepper, made to represent the formula it used before switching to high fructose corn syrup by the early-1970s. It first became available around November 2009 for a limited time in various outlets around the United States. The formulas of Heritage Dr Pepper and Dublin Dr Pepper are assumed to be one and the same, but Heritage Dr Pepper is a larger-scale, national release aimed at capturing the same marketing essence as the Pepsi and Mountain Dew throwbacks.[citation needed]
Dr Pepper «Made with Real Sugar	2010	Another sugar-sweetened version was released to commemorate the drink’s 125th anniversary during the summer of 2010 as a permament variety, replacing Heritage Dr Pepper. This version of the soda featured six collectible 12 oz cans and a 20 oz plastic bottle decorated with Dr Pepper’s old slogans and images from the 1960s.	[31]
Dr Pepper Ten	2011	A low-calorie version with only ten calories per serving. It was marketed primarily towards men, with the product’s branding featuring a masculine appearance and gunmetal colors, and promotional campaigns featuring the slogan «It’s Not for Women», which gained some controversy for its promotional sexism. It was discontinued in 2018 due to low sales.	[32][33][34]
Dr Pepper Vanilla Float	2014	A vanilla ice cream flavored variety. It was sold as a limited edition for the summer of 2014, sold in 20-ounce bottles, 2-liter bottles, and 12-ounce 12 packs.	[35]
Dr Pepper Dark Berry	2019	A berry flavored variety. It was released as a limited edition variety in May 2019 to promote the launch of the film Spider-Man: Far From Home, and was officially discontinued by July. It was later brought back in May 2022 to promote Jurassic World: Dominion.	[36][37]
Dr Pepper Cream Soda	2020	A cream soda flavored variety.	[38]
Diet Dr Pepper Cream Soda	2020	Low calorie version of Dr Pepper Cream Soda. It was discontinued the following year, and was replaced with a Zero Sugar version.	[38]
Dr. Pepper Zero Sugar	2021	A low-calorie version of Dr Pepper made to taste more like the original.
Dr. Pepper Cherry Zero Sugar	2021	A low-calorie version of Dr Pepper Cherry made to taste more like the original. It replaced the Diet version of the drink.
Dr. Pepper and Cream Soda Zero Sugar	2021	A low-calorie version of Dr Pepper and Cream Soda made to taste more like the original. It replaced the Diet version of the drink.
Dr. Pepper Strawberries and Cream	2023	A strawberry cream-flavored version of Dr. Pepper meant to promote Valentine’s Day.
Dr. Pepper Strawberries and Cream Zero Sugar	2023	A low-calorie version of Dr. Pepper Strawberries and Cream.

International

Name	Year launched	Notes	Sources
Dr. Pepper (UK formula)	1980s	United Kingdom’s version of Dr Pepper, along with various other countries, is manufactured with sugar instead of high fructose corn syrup (much like Heritage Dr Pepper in the US, as mentioned above). It was initially produced by Britvic before switching to Food Brokers in 1986, and then Coca-Cola Enterprises in the late-90s. In August 2014, the UK version was reformulated, adding the artificial sweeteners Aspartame and Acesulfame K, which reduces the amount of sugar from 10.3 g per 100 ml to 7.2 g. In 2018, due to the Sugary drink tax implanted in the UK, the sugar was reduced to 4.9 g.
Dr. Pepper Zero (UK)	1986	Low-calorie version of the British Dr Pepper. It was first released as Diet Dr Pepper, and was initially sweetened with Saccharin before switching to Aspartame in 1992. It was renamed Dr Pepper Z in 2005 as part of a relaunch of Coca-Cola’s «Light» varieties before changing to its current name in 2006.
Dr. Pepper (German formula)		The German version of Dr. Pepper, produced by Krombacher Brauerei since 2006, originally used a similar formula to the UK version. It too was reformulated with Aspartame and Acesulfame K, but the sugar content was reduced further than in the UK.

Distribution

In the United States, Keurig Dr Pepper does not have a complete network of bottlers and distributors, so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Prior to the initial Cadbury Schweppes investment-turned-buyout, 30% of Dr Pepper/Seven Up products were produced and distributed by Pepsi bottlers, and another 30% by Coca-Cola bottlers. The remaining 40% were produced and distributed by independent bottlers (mainly consisting of Dr Pepper/Seven Up premerger regional bottlers) and the Dr Pepper/Seven Up Bottling Group. Currently, the majority of Pepsi and Coke bottlers bottling Dr Pepper are owned by PepsiCo and The Coca-Cola Company after their buyouts of their major bottlers.^{[citation needed]}

Presently, Keurig Dr Pepper relies on its own bottling group to bottle and distribute its products in more than 30 states. Coca-Cola and Pepsi have essentially stopped bottling and distributing Cadbury-Schweppes products in favor of in-house alternatives, although regional exceptions can be found.^[39]

In Canada and Poland, Cadbury-Schweppes has licensed distribution rights to PepsiCo. In Mexico, Germany, Sweden, the Netherlands, Slovakia, Austria, the Czech Republic, Belgium and Norway, Cadbury-Schweppes owns the trademark and distributes the product. In Finland, the product is bottled by Sinebrychoff which also bottles Coca-Cola Company’s products.^[40] In Romania, it can be found only in larger cities, imported from Belgium. In Portugal, Spain, France, Turkey, and Greece, it is very difficult to find, as it is usually imported from the United Kingdom. In almost all of the other countries of the world, the Coca-Cola Company purchased the trademark from Cadbury-Schweppes and distributes the product. This mixed worldwide ownership of the trademark is due to antitrust regulations which prevented Coca-Cola from purchasing the rights everywhere.^{[citation needed]}

Dr Pepper is also available in Russia (though imported, generally from Poland — there’s no local bottling despite numerous talks), South Korea and Ukraine. Although no longer locally bottled in Australia or New Zealand, Dr Pepper is imported and sold by United States Foods, and many other small retailers in Australia, with the UK (sugar) version sold in the British sections of Coles and Woolworths supermarkets. Dr Pepper is not available in Thailand, North Korea and Serbia. It is also sold in Indonesia, where it is imported by PT Citra Gourmand Prima (formerly PT Armasco Prima) with its office in Sunter, North Jakarta,^[41] but it is rarely sold in the Philippines, Malaysia and Singapore, as it is imported from the United States.
In Lebanon Dr Pepper is always available in supermarkets and convenience stores through imports mainly from the United States, the United Kingdom and Belgium.^{[citation needed]}

Dr Pepper has been sold in Japan since 1973 and is widely available in greater Tokyo, Okinawa and parts of the Tōkai region, where it is distributed by local Coca-Cola bottlers. It is not actively marketed in other regions of Japan; Coca-Cola’s Osaka bottler began selling Dr Pepper in 1983, but pulled the product two years later due to low sales.^{[citation needed]}

Other products

• Dr Pepper has a line of jelly beans made by the Jelly Belly company.
• Hubba Bubba bubblegum produces a Dr Pepper-flavored edition. The gum is the same color as the soda.
• Dr Pepper collaborated with Vita Food Products to produce Dr Pepper Sweet & Kickin’ BBQ Sauce and Dr Pepper «More than Mesquite» Marinade.^[42]
• Cosmetics company Bonne Bell includes Dr Pepper among its licensed soft drink-flavored «Lip Smackers» lip balms.
• Brach’s has a line of hard candy that features Dr Pepper, Orange Crush, A&W Root Beer and 7 Up flavored hard candies in Brach’s Soda Poppers.
• Dr Pepper has an ice cream topping syrup also manufactured by Vita Food Products in 2009 called «Dr Pepper cherry dessert topping».^[43]
• Dr Pepper also created an iPod skin cover, but it was discontinued.
• Dr Pepper Slurpee is sold by retailer 7-Eleven.
• Dr Pepper Flavored Freezies are currently available with Grape Crush and Hires Root Beer flavors.
• The Serious Bean Company makes a variety of baked beans using Dr Pepper in the sauce.^[44]

Marketing

«Dr Pepper Time», according to one promotion, was at 10, 2 and 4 o’clock.^[45] During World War II, a syndicated radio program, The 10–2–4 Ranch (later titled 10–2–4 Time), aired in the South and other areas where Dr Pepper was distributed. The show featured the Sons of the Pioneers and Dick Foran.^[46] In the 1960s, the tune of the chorus of «The Glow-Worm» was used in ads, with lyrics which ended, «It’s Dr Pepper Time!»

In the early 1960s, Dr Pepper promoted the idea of serving the drink hot with lemon slices in winter.^[47] This idea appeared in the film Blast from the Past initially set in the early 1960s.

Around 1967, Dr Pepper released the «Charge» ad:

Charge!!
Get Going Again,
With the Dr Pepper Difference.

In 1977, Jake Holmes wrote the lyrics to «Be a Pepper».^[48] Earlier in the 1970s, Holmes and Randy Newman wrote another jingle entitled «The Most Original Soft Drink Ever».^[48][49] Barry Manilow performed Holmes’s jingle in concerts and on albums under the inclusion of «VSM – Very Strange Medley». A TV commercial was also created using the jingle and ran from 1977 to 1985.^[50] The song noted «It’s not a cola, it’s something much much more. It’s not a root beer, you get root beer by the score.»^[51] The «Be a Pepper» series referred to fans of Dr Pepper as «Peppers» and often featured large, sequential, crowd dance scenes, intricately choreographed by Tony Stevens^[52] and led onscreen by actor David Naughton. The chorus of the jingle as written by Holmes was:

I’m a Pepper, he’s a Pepper,
She’s a Pepper, we’re a Pepper,
Wouldn’t you like to be a Pepper, too?
Be a Pepper. Drink Dr Pepper.

This became grist for a number of pop culture references and parodies. One of the first was a July 1981 sketch on the program SCTV, in which an overly-excited injured man (Eugene Levy) extols the work of a «Dr Shekter» (Rick Moranis) who has been treating him. Levy and a group of patients wearing casts and crutches engage in their own elaborate dancing and singing («Wouldn’t you like to see my doctor, too?»), which Shekter first uses as an opportunity to explain his work, and then grows alarmed («These people should not be dancing!»). In the 1982 sex farce The Beach Girls, the slogan became «I’m a popper, he’s a popper…» Wreck-Gar parodied the slogan in The Return of Optimus Prime.

After appearing in a series of commercials, David Naughton had his breakthrough film role as the main character in the John Landis film An American Werewolf in London. Another famous «I’m a Pepper» dancer was Ray Bolger, the actor who played the Scarecrow in the film The Wizard of Oz.^[53]

W.W. Clements, former CEO and president of the Dr Pepper/7-Up Company, similarly described the taste of Dr Pepper as one-of-a-kind, saying, «I’ve always maintained you cannot tell anyone what Dr Pepper tastes like because it’s so different. It’s not an apple, it’s not an orange, it’s not a strawberry, it’s not a root beer, it’s not even a cola. It’s a different kind of drink with a unique taste all its own.»^[54]

The 1980s «Out of the Ordinary» advertising campaign involved a series of postapocalyptic commercials featuring a space cowboy and an alien sidekick seeking «something different» from a simple generic cola.^[55] The campaign also produced commercials featuring the movie creature Godzilla, where citizens of a Japanese town offered Dr Pepper as a libation. The commercials were prominently featured during the 1986 syndication of The Canned Film Festival, which was sponsored by the Dr Pepper Company.

On December 20, 2000, episode of the Late Show with David Letterman, Letterman jokingly referred to Dr Pepper as «liquid manure». After a representative of Dr Pepper complained, CBS agreed not to rerun that episode. Letterman repeatedly made assurances on the show that he was joking.^{[56][importance?]}

As of 2009, the slogan of the product was «Drink it slow. Doctor’s orders». Advertising supporting the slogan has celebrities with famous relations to the word «doctor» (Dr. Dre, Julius »Dr. J» Erving, Gene Simmons (writer of the Kiss song «Calling Dr. Love»), et al.) or who played fictional doctors (such as Neil Patrick Harris or Kelsey Grammer) endorsing the beverage. The ads culminate with the celebrity stating, «Trust me. I’m a doctor», followed by the new slogan appearing onscreen with a glass of Dr Pepper.^[57]

The introduction of Dr Pepper Ten in 2011 featured a marketing campaign targeting men, citing market research suggesting that most diet soft drinks had been perceived as appealing primarily to women. The campaign featured overtly masculine imagery, including an action movie-themed television commercial denouncing other diet beverages as «lady drinks», a Facebook page featuring «Man’Ments», and the slogan «It’s Not for Women». Some critics considered the campaign to be sexist.^{[32][33][34][58]}

Slogans

• 1889–1914: «King of Beverages.»
• 1920s–1940s: «Drink a Bite to Eat at 10, 2, and 4 o’clock.»
• 1939: «When You Drink a Dr. Pepper You Drink a Bite to Eat.»
• 1930s–1940s: «Good For Life.»
• 1945: «Dr. Pepper has 23 flavors»
• 1950s: «The Friendly Pepper Upper.»
• 1960s: «America’s Most Misunderstood Soft Drink.»
• 1970s-77: «The Most Original Soft Drink Ever.»^[59]
• 1977–1983: «I’m a Pepper, He’s a Pepper, We’re a Pepper.», «Be a Pepper.», «Wouldn’t you like to Be a Pepper too?»
• 1983: «Dr Pepper Has Made a Pepper Out of me.»
• 1983: «It Tastes and It Looks.» (Sugar Free Dr Pepper)
• c. 1984 «Out of the Ordinary. Like You.»
• c. 1984 «The Taste for Out of the Ordinary Bodies.» (Diet Dr Pepper)
• 1984–1997: «Hold Out For the Out of the Ordinary.»
• ?1980s–Present «Dr Pepper, what’s the worst that could happen?», used in the UK, playing on the fact that many UK consumers don’t know what the drink tastes like and are wary of trying it
• 1991: «Just what the Doctor ordered.»
• c. 1997: «It’s Dr Pepper Flavour, Silly!» Australia
• c. 1997: «Expect the Unexpected!» Australia
• 1997: «Now’s the Time. This is the Place. Dr Pepper Is The Taste.»
• 2000: «Dr Pepper, It Makes the World Taste Better.»
• 2000–Present: «Just What The Dr Ordered.»
• c. 2001 «Dr Pepper, so misunderstood»
• 2002–2004: «Be You.»
• 2002–Present: «Solves All Your Problems.» (used in Europe)
• 2003 «Dr Pepper, to try it is to love it» (used in the UK)
• 2005–Present: «One Taste & You Get It.»
• 2006: «Can You Handle The Taste?»^[60] (seen in Austria, Denmark, Finland, Germany, Netherlands, Sweden, and Poland)
• 2006: «Authentic blend of 23 flavors.» United States, Canada
• 2006: «Dr Pepper, makes the world go round.»
• 2006: «Dr Pepper, nothing better.» United States
• 2006: «The Dr knows the right touch.» (used in Europe)
• 2006: «There’s more to it.» United States
• c. 2006: «Get Berried in Cream» United States (used for the new Berries and Cream flavor)
• 2007: «I Want It All.» United States
• 2007: «El Dr muy bueno» Latin America
• 2008: «Drink It Slow, Dr’s Orders» (United States)
• 2009: «Trust me – I’m a Doctor.» (ft. Julius Erving, Kelsey Grammer, Gene Simmons, Dr. Dre) United States
• 2009: «It’s so amazingly smooth, you have try it to believe it!» and «Amazingly smooth» Dr Pepper Cherry
• 2010: «There’s nothing like a Pepper» United States
• 2011: «Can you handle the taste?»
• 2012: «Always One of a Kind» (United States)^[61]

Dr Pepper Girl

In 1963, singer Donna Loren became a spokesperson for the company when she was selected in a nationwide search to be the “Dr Pepper Girl”.^[62][63] National exposure followed for Loren as she promoted the drink via radio, print, television, calendars, billboards, and personal appearances. One of her first appearances for the company was as co-host with Dick Clark (whom she worked with regularly) of an ABC television special, Dr Pepper Celebrity Party.^[64][65][66] She subsequently made hundreds of singing and personal appearances for Dr Pepper. In Dr Pepper—King of Beverages, Dr Pepper historian Harry E. Ellis wrote, “Sparkly, vivacious and gifted with a wonderful voice, Donna was an immediate success. She became widely known in a short period as «The Dr Pepper Girl,» appearing at special events and on programs sponsored by the company. Miss Loren would figure prominently in Dr Pepper’s plans for some five years, not only as an entertainer but doing commercials for radio and TV and appearing in many forms of advertising. She appeared on 24-sheet poster boards, point-of-sale and on Dr Pepper calendars.”^[67]

Donna Loren’s role as Dr Pepper spokesperson led to her first appearance in the American International Pictures’ Beach Party film Muscle Beach Party. Loren later explained: “Dr Pepper was involved in that [the Beach Party movies] and actually placed me as product placement. And because I could sing, they gave me a duet with Dick Dale, and then it just went on from there.”^[68] From this, she went on to appear in three more Beach Party films. Away from the company, Loren was a familiar presence in the 1960s due to her many performances on television, films, and her records for Capitol, Reprise and other labels. She represented Dr Pepper until 1968.

From 1961 until 1981, Dr Pepper was also the sponsor of the Miss Teenage America beauty pageant.^[69]

Free Dr Pepper for everyone in America

On March 26, 2008, various media outlets reported that Dr Pepper would offer «a free can of Dr Pepper to everyone in America» – excluding former Guns N’ Roses guitarists Buckethead and Slash – if the band released the long-awaited Chinese Democracy in 2008.^[70][71] Later in the day, lead vocalist Axl Rose replied to Dr Pepper on Guns N’ Roses’ official website and spoke of his surprise at Dr Pepper’s support. Rose also said he would share his Dr Pepper with Buckethead as «some of Buckethead’s performances are on Chinese Democracy«.^[72] After it was announced that the album would be released in 2008, Dr Pepper stated that it would uphold its pledge.^[73]

Dr Pepper’s online distribution of free coupons upon the album’s release November 23, 2008, proved inadequate. Lawyers for the band threatened Dr Pepper’s parent company with a lawsuit two days after the album’s release. In a letter to Dr Pepper, Rose’s lawyer Alan Gutman said, «The redemption scheme your company clumsily implemented for this offer was an unmitigated disaster which defrauded consumers and, in the eyes of vocal fans, ruined Chinese Democracy’s release.»^[74] Rose’s lawyer also demanded that the company make a full-page apology that would appear in The Wall Street Journal, USA Today, The New York Times and The Los Angeles Times.^[75][76] In a later interview, Rose claimed he told his lawyers it was a non-issue and was surprised by their actions.^[77]

Museum

The Dr Pepper Museum, located in the Artesian Manufacturing and Bottling Company building at 300 South Fifth Street in downtown Waco, Texas, opened to the public in 1991. The building was the first building to be built specifically to bottle Dr Pepper. It was completed in 1906, and Dr Pepper was bottled there until the 1960s. The museum has three floors of exhibits, a working old-fashioned soda fountain, and a gift store of Dr Pepper memorabilia.

Dr Pepper Capital of the World

The company sells more Dr Pepper in the Roanoke Valley area of Virginia than any other metropolitan area east of the Mississippi River. Roanoke is approximately 90 miles (140 km) east of the hometown of Dr. Charles T. Pepper, which is Rural Retreat, Virginia, and 30 miles (48 km) east of Christiansburg, Virginia, home of Dr. Pepper and Morrison referred to in the census information above. John William «Bill» Davis opened the first Dr. Pepper plant east of the Mississippi in Roanoke in 1936; subsequently the city was named the «Dr Pepper Capital of the World» and broke world records for its mass consumption of Dr Pepper in the late 1950s.^[78] Dr Pepper donated a portion of its sales revenue in the Roanoke area to finance restoration of a circa-1950s neon Dr Pepper sign, which has the company’s «10–2–4» logo from the time, in downtown Roanoke. In October 2015, the city of Roanoke declared October 24 (10–24) to be its official Dr. Pepper Day.^[79]

References

Further reading

• Rodengen, Jeffrey L. (1995). The Legend of Dr Pepper/Seven-Up. Write Stuff Syndicate, Inc. ISBN 0-945903-49-9.

External links

• Dr Pepper official website
• Dr Pepper on MySpace
• The Dr Pepper Museum
• Dr Pepper Company at Handbook of Texas Online
• FTC Statement on Coca-Cola Dr Pepper Merger
• Temple Bottling Company, in Temple, Texas Archived March 2, 2021, at the Wayback Machine
• Bootlegging Dr Pepper, June 5, 2008, by Robb Walsh, Houston Press
• Original Formula Found at Drug Store
• «Bill Waters finds Dr Pepper original formula in notebook in antique store in Texas». Associated Press in the New York Daily News. May 4, 2009. Archived from the original on March 7, 2016.
• Caffeine Content for Dr Pepper flavors compared to some other beverages, Good Housekeeping

This page was last edited on 13 February 2023, at 04:38

Безалкогольный газированный напиток

Dr Pepper

Тип	Безалкогольный напиток
Производитель	Keurig Dr Pepper (2008 — настоящее время; только США). The Coca-Cola Company (только Европа и Южная Корея). PepsiCo (только Канада и Океания)
Дистрибьютор	Keurig Dr Pepper
Страна происхождения	США
Год выпуска	1885; 135 лет назад (1885)
Цвет	Карамель
Аромат	Газированный безалкогольный напиток с перцем
Варианты	Список Heritage Dr Pepper (оригинальный рецепт вариант без кукурузного сиропа) Без перца (Снято с производства) Diet Dr Pepper Dr Pepper без кофеина Диета без кофеина Dr Pepper Dr Pepper Zero Dr Pepper Red Fusion (Снято с производства) Cherry Vanilla Dr Pepper Diet Cherry Vanilla Dr Pepper Dr Pepper Berries Cream (Снято с производства) Diet Dr Pepper Berries Cream (Снято с производства) Diet Cherry Chocolate Dr Pepper (Снято с производства) Dr Pepper Cherry Diet Dr Pepper Cherry Dr Pepper «Сделано из настоящего сахара» Dr Pepper Vanilla Float Cherry Dr Pepper Zero Dr Pepper TEN
Сопутствующие товары	Pibb Xtra. Доктор. Wells. Dr Thunder
Веб-сайт	www.drpepper.com / en

Пищевая ценность

Размер порции 12 жидких унций (355 мл)
Порции на контейнер 1
Количество на порцию
Калорий 150	Калорий из жира 0
% Суточная норма *
Всего жиров 0 г	0%
Насыщенных жиров 0 г	0%
Транс-жиры 0 г
Холестерин 0 мг	0%
Натрий 55 мг	2%
Калий 0 мг	0%
Всего углеводов 40 г	13%
Пищевые волокна 0 г	0%
Сахар 40 г
Белок 0 г
Витамин A	0%	Витамин C	0%
Кальций	0%	Железо	0%
* Ежедневные процентные значения основаны на диета на 2000 калорий. Ваши дневные нормы могут быть выше или ниже в зависимости от ваших потребностей в калориях.

Банка Dr Pepper

Dr Pepper — это газированный безалкогольный напиток. Он был создан в 1880-х годах фармацевтом Чарльзом Олдертоном в Уэйко, штат Техас, и впервые был подан примерно в 1885 году. Dr Pepper был продан на общенациональном рынке США в 1904 году и сейчас продается в Европе, Азии, Северной Америке и Австралии, а также в Новой Зеландии и Южной Африке как импортный товар. Варианты включают Diet Dr Pepper и, начиная с 2000-х годов, линию дополнительных вкусов.

Содержание

• 1 История
  • 1.1 Название
  • 1.2 Юридическая и торговая история
• 2 Разновидности
  • 2.1 Диетические бренды
  • 2.2 Варианты вкуса
  • 2.3 Подсластители
• 3 Распространение
• 4 Другие продукты
• 5 Маркетинг
  • 5.1 Слоганы
  • 5.2 Dr Pepper Girl
  • 5.3 Бесплатная Dr Pepper для всех в Америке
• 6 Музей
• 7 Dr Pepper Capital of the World
• 8 Ссылки
• 9 Дополнительная литература
• 10 Внешние ссылки

История

Чарльз С. Олдертон, создатель рекламы Dr Pepper Dr Pepper 1913 года

Имя «Доктор Пеппер» впервые был использован в коммерческих целях в 1885 году. Выставка закупок в Луизиане как новый вид газированной воды с 23 ароматами. Его введение в 1885 году предшествовало введению в производство Coca-Cola на один год.

Его сформулировал бруклинский фармацевт Чарльз Олдертон в аптеке Моррисона Старый Уголок в Вако, Техас. Чтобы опробовать свой новый напиток, он сначала использовал его владельцу магазина Уэйду Моррисону, которому он тоже пришелся по душе. Посетители в фонтанчике с газировкой Моррисона вскоре узнали о новом напитке Олдертона и начали заказывать «Вако». Олдертон передал формулу Моррисону, который назвал ее «Доктор Пеппер» (позже стилизованный под «Доктор Пеппер»).

Ранняя реклама этого безалкогольного напитка, содержащего утверждение, в котором говорилось, что он «обеспечивает пищеварению и восстанавливает энергию, бодрость и жизненную силу».

Как и в случае с Coca-Cola, формула Dr Pepper такова. коммерческая тайна, и якобы рецепт хранится в виде двух половинок в депозитных ячейках в двух разных банках Далласа. С 1930-х годов ходят слухи, что напиток содержит сливовый сок, но официальный FAQ Dr Pepper опровергает это: «Dr Pepper — уникальная смесь натуральных и искусственных ароматизаторов; он не содержит черносливового сока ». Источник слуха неизвестен; Некоторые люди считают, что доктор Пеппер похож на сливовый сок, потому что многие люди считают, что это было основано на слабом действии сока чернослива.

В 2009 году Старая бухгалтерская книга, заполненная формулами и рецептами, была обнаружена Биллом Уотерсом во время покупок в антикварных магазинах в Texas Panhandle. Несколько листов и бланков намекали, что это было от W.B. Моррисон и Ко. Старая аптека «Корнер» (тот самый магазин, где Dr Pepper впервые был открыт в 1885 году) и выцветшие буквы на обложке книги, озаглавленные «Формулы замков». Джон Каслз был партнером Моррисона какое-то время и работал в этом месте еще в 1880 году. Один рецепт из книги под названием «Dr Peppers Pepsin Bitters» представляет особый интерес, и некоторые предполагали, что это может быть один из первых рецептов Dr Pepper. Однако Keurig Dr Pepper настаивает, что это не формула Dr Pepper, лекарственный рецепт для улучшения пищеварения. Книга была выставлена ​​на аукционе в мае 2009 года, но ее никто не купил.

Имя

Теорий о происхождении названия безалкогольного напитка предостаточно. Одной из возможных причин, по которой было выбрано это название, была распространенная во время использования напитка практика включения доктора в названии продуктов, чтобы создать впечатление, что они полезны для здоровья.

Часто цитируемая теория гласит: что напиток был назван в честь врача, некоего Чарльза Т. Пеппера из Сельское отступление, Вирджиния. Моррисон, возможно, назвал напиток в честь доктора в благодарность за то, что Пеппер далрисону его первую работу. Милли Уокер, менеджер по коллекциям / куратор музея Dr Pepper Bottling Co. в Дублине (Техас), заявила, что США переписи показывают, что молодой Моррисон жил в Кристиансбурге, Вирджиния, в 40 милях (64 км) от Rural Retreat, и что «нет ни одного доказательства, что Моррисон когда-либо работал на Чарльза Т.. Перец в сельской местности ». Другая история о том, как Моррисон назвал напиток в честь Чарльза Т. Пеппера, потому что доктор разрешил Моррисону жениться на дочери Пеппера, но рассматриваемой девушке было всего восемь лет в то время, когда Моррисон переехал в Уэйко.

Доктор Пеппер из Кристиансбурга — еще одно возможное вдохновение для названия безалкогольного напитка. В переписи, которая показывает, что Моррисон живет в Кристиансбурге и работает клерком в аптеке, доктор Пеппер записан на следующей странице. Счетчики в это время ходили от двери к двери, и эти записи переписи близки друг к другу в записи, что Моррисон. Кроме того, у Пеппер есть 16-летняя дочь по имени Малинда или Малисса.

Стеклянная бутылка Dr Pepper с логотипом 1970-х годов

Период (точка) после того, как доктор был периодически использовался в логотипах Dr Pepper до 1950-х годов, когда после некоторых дебатов от него навсегда отказались по стилистическим соображениям и соображениям удобочитаемости. Логотип, который дебютировал в то время, имеет наклонный текст, в котором доктор напоминал Ди:.

Юридическая и торговая история

В 1951 году Dr Pepper подал в суд на компанию Coca-Cola на 750 000 долларов США, утвержддая, что никель Coca-Colas был продан ниже себестоимости и был ограничение торговли.

В 1969 году, в связи с тем, что доктор Пеппер был признан безалкогольным напитком без колы, затем президентом и главным исполнительным директором WW «Футс» Клементс удалось убедить Coca-Cola Bottling Company из Нью-Йорка, крупнейшего продавца и дистрибьютора колы-колы в мире, разливать и продавать Dr Pepper в столичной области Нью-Йорка.

В 1972 году Dr Pepper подал в суд на компанию Coca-Cola за нарушение прав на товарный знак на основе безалкогольного напитка, продаваемого Coca-Cola, под названием «Peppo». Coca-Cola переименовала свой напиток в доктора Пибба, который также был полон решимости нарушить права на товарный знак. Позже безалкогольный напиток был переименован в мистер Пибб.

Dr Pepper стал неплатежеспособным в начале 1980-х, что побудило инвестиционную группу сделать компанию частной. Несколько лет спустя Coca-Cola попыталась приобрести Dr Pepper, но это было заблокировано Федеральной торговой комиссией (FTC). Примерно в то же время Seven Up была приобретена у Филиппа Морриса той же инвестиционной компании, которая выручила Dr Pepper. После провала слияния Coca-Cola Dr Pepper и Seven Up объединились (в результате чего были созданы Dr Pepper / Seven Up, Inc., или DPSU), в результате чего они отказались от прав на международный брендинг. После слияния DPSU, Coca-Cola получила большинство прав на имя Dr Pepper за пределами США (права Seven Up принадлежат PepsiCo).

Dr Pepper был частым участником антимонопольной истории США 1990-х годов.. В рамках этой деятельности экономисты и суды согласились с мнением, что Dr Pepper — это напиток со вкусом «перца», а не «кола». В 1995 году FTC заблокировала влияние The Coca-Cola Company и Dr Pepper на том основании, что оно включало опасения по поводу монополии на безалкогольные напитки категории «перец» со вкусом. В 1996 году Dr Pepper участвовал в антимонопольном деле с участием Джерри Джонса, Dallas Cowboys, NFL Properties, Nike и другие коммерческие интересы, действующие на стадионе Техас в Ирвинге, Техас. Джонс заключил сделки с Dr Pepper и их заявлениями, которые нарушили маркетинговые контракты с Coca-Cola и инициаторами компаний. НФЛ согласилась концепция Джонсу и другим командам заключать свои собственные соглашения.

В 1998 году категория газированных напитков со вкусом перца была основным анализом, подтверждающим антимонопольное дело между Coca-Cola и Pepsi.

Разновидности

Диетические бренды

• Dietetic Dr Pepper были представлены в 1962 году (банки) и 1963 году (бутылки). Продажи были медленными продуктами из-за того, что общественно ошибочно считала, что предназначается для диабетиков в 1966 году компания переименовала продукт в Dr Pepper без сахара. Название было изменено на Diet Dr Pepper в 1987 году. Diet Dr Pepper, после того как объем продаж увеличился на 6,4%, стал 10-м бестселлером газированных напитков в 2006 году по данным журнала Beverage Digest. С 1991 по 2006 год напиток продавался под слоганом «Diet Dr Pepper по вкусу больше похож на Regular Dr Pepper». В 2006 году была запущена новая маркетинговая кампания, сравнивающая вкус Diet Dr Pepper с десертами вместо обычного Dr Pepper со слоганом «В этом нет ничего диетического».
• Впервые представлен Pepper Free (1982–1985), чтобы протестировать рынки в 1982 году как версия Diet Dr Pepper без кофеина, которое показывает продукт, который должен заполнить нишу для потребителей, заботящихся о своем здоровье.. Первоначально представленный только в шести штатах, бренд Pepper Free просуществовал всего три года и был прекращен в 1985 году. Хотя диетический продукт без кофеина продолжает производиться под различными названиями, причина отказа от бренда Pepper Free неизвестна. но могло произойти из-за путаницы с конкурирующим брендом «Pepsi Free » (в настоящее время «Pepsi без кофеина»).
• Dr Pepper без кофеина (не диета) был выпущен в 1983 году.
• Dr Pepper TEN, низкокалорийная версия Dr Pepper, была выпущена в 2011 году. Эта версия сохранила вкус обычного обычного Dr Pepper, но с 10 калориями на порцию. Он был ориентирован на мужчин и отличался темно-серой цветовой схемой, промышленными заклепками и жирным шрифтом, а также слоганом «Это не для женщин».

Варианты вкуса

• Dr Pepper Red Fusion (2002–2004)) был доступен только в США. Red Fusion красного цвета с преобладанием вишневого вкуса был первым новым ароматом, добавленным к семейству напитков Dr Pepper за 122-летнюю историю компании. Его производство было практически прекращено менее чем через год, хотя в некоторых регионах оно было доступно до конца 2004 года.
• Dr Pepper Cherry Vanilla (начало 2004 года) был выпущен в некоторых регионах 15 октября 2004 года. похож на Dr Pepper, но с более сильными ароматами вишни и ванили. Cherry Vanilla Dr Pepper был первым напитком из запланированной линии напитков «Soda Fountain Classics» от Dr Pepper, ряда напитков, созданных по другим популярным напиткам газированным напиткам 1950-х годов. Сейчас он доступен только в некоторых регионах США. Он был доступен в Канаде в течение короткого времени, но прекратил производство в середине 2007 года. Он снова стал доступен в середине 2008 года, после того как Диетический шоколад с вишней Доктор Пеппер прекратил производство. Он также доступен как вариант вкуса в машинах Coca-Cola Freestyle, которые предоставляют Dr Pepper вместо Pibb Xtra.
• Dr Pepper Berries and Cream (2006–2007) и его диетическая версия была выпущена в большинстве регионов США в апреле 2006 года. Это второй напиток в линейке напитков Dr Pepper «Soda Fountain Classics». В Канаде диетическая версия напитка доступна примерно с мая 2007 года по август 2007 года, а недиетическая версия доступна с сентября 2007 года по декабрь 2007 года. Ягоды и сливки и диетические ягоды и сливки также прекращены.

• Dr Pepper Cream Сода Представленный в 2020 году, это крем-сода версия оригинального Dr Pepper. Напиток также выпускается в диетической форме.

• Диетический вишневый шоколад Dr Pepper (2007–2008) представлен как ароматизатор ограниченным тиражом 21 ноября 2007 года. Выпуск этого напитка был прекращен в апреле 2008 года. Он стал доступен в Канаде в начало января 2008 года. Версия без диеты так и не была создана. Вкус похож на Кэнфилд’s Diet Cherry Chocolate Fudge Soda, но с характерным ароматом Dr Pepper. Он был показан в песне «Cherry Chocolate Rain» YouTube знаменитости Тэя Зондея. После прекращения производства он был заменен на Cherry Vanilla Dr Pepper.
• Dr Pepper Cherry (начало 2009 г.) был выпущен в некоторых регионах примерно в феврале 2009 г. Напиток по вкусу похож на Dr Pepper, но имеет более сильный вишневый аромат. Разнообразие бывает как обычной, так и диетической. Джин Симмонс из группы Kiss был выбран в качестве альтернативного варианта, с рекламным роликом, распространяющимся по телевидению в марте — апреле 2009 года с песней Kiss «Calling Dr. Love »(« Поверь, я врач », — утверждает мне Симмонс в рекламе). Он также доступен как вариант вкуса в машинах Coca-Cola Freestyle, которые предоставляют Dr Pepper вместо Pibb Xtra.
• Heritage Dr Pepper (или Dr Pepper Heritage ; начало 2009 г.) стали доступны примерно в ноябре 2009 г. в различных торговых точках США. Как следует из названия, это своего рода «переиздание» оригинальной формулы, которое использует доктор Пеппер вместо кукурузного сиропа с высоким содержанием фруктозы, который используется сахар, доктор Пеппер и другие безалкогольные напитки начали использовать вокруг начала 1970-х гг. Формулы Heritage Dr Pepper и Dublin Dr Pepper считаются одним и тем же, но Heritage Dr Pepper — это крупномасштабный национальный выпуск, нацеленный на то, чтобы уловить ту же маркетинговую сущность, что и Pepsi. и Mountain Dew возвраты.
• Dr Pepper «Сделано с использованием настоящего сахара» был выпущен в ознаменование 125-летия напитка летом 2010 года. В нем использовалось слово «настоящий» сахар, который, вероятно, представляет собой смесь тростникового и свекольного сахара, в отличие от обычного кукурузного сиропа с высоким содержанием фруктозы. В этой версии содовой было шесть коллекционных банок по 12 унций и пластиковая бутылка на 20 унций, украшенная старыми лозунгами и изображения Доктор Пеппер из 1960-х.
• Dr Pepper Vanilla Float (начало 2014 г.) — летняя ограниченная серия. Dr Pepper со вкусом ванильного мороженого, доступный в бутылках емкостью 20 унций, 2-литровых бутылках и 12 упаковок по 12 унций.
• Dr Pepper Dark Berry (начало 2019 г.) будет выпущен ограниченным тиражом Dr Pepper с темным ягодным вкусом, чтобы возбудить Человек-паук: Вдали от дома.
• UK Variation, британской версии Dr Pepper, наряду с другими странами, производится с сахаром. вместо кукурузного сиропа с высоким содержанием фруктозы (как упоминалось выше Heritage Dr Pepper в США). С августа 2014 года ароматизатор в Великобритании продается «переработанный», который снижает сахара с 10,3 г на 100 мл до 7,2 г при добавлении искусственных подсластителей (аспартам и ацесульфам K).
• Dr Pepper Zero (начало 2013 г.) — 9 Coca-Cola распространяет Dr Pepper в Соединенном Королевстве, представляет «нулевая» версию, что означает отсутствие добавления сахара и низкокалорийность, но сохранение вкуса больше соответствует обычному Доктор Пеппер, чем его диетическому варианту.
• Немецкая вариация, немецкая версия Dr Pepper, аналогичная британской версии, также произведенных с уровнем сахара и искусственных подсластителей (также аспартама и ацесульфама К). Однако содержание сахара снижается до 6,8 г на 100 мл, что немного меньше, чем в Соединенном Королевстве.

Подсластители

Большая часть производителей безалкогольных напитков в США перестала использовать сахар в 1980-х годах в ответ на серию цен поддержки и импортных квот, введенных с 1982 года, цены на сахар поднялись выше мировых рыночных цен. В результате большинства безалкогольных напитков США, включая Dr Pepper, теперь используется кукурузный сироп с высоким содержанием фруктозы вместо сахара.

Несколько заводов по розливу в бутылки в США все еще используют сахар для подслащивания, доктор Пеппер. Завод по розливу Dr Pepper в Дублине, Техас использовался для производства такого напитка, известный как Dublin Dr Pepper. В 1980-е годы владелец завода В.П. «Билл» Клостер (7 июня 1918 — 27 сентября 1999) отказался переводить растение на кукурузный сироп с высоким содержанием фруктозы. Другие производители, все еще использующие сахар, включают Temple Bottling Company в Темпл, Техас, Ab-Tex в Абилин и West Jefferson Dr Pepper (WJDP) из West Jefferson, NC.

25 марта 2007 года предприятия по розливу Coca-Cola в Dr Pepper Heartland начали продажу банок Dr Pepper объемом 16 унций, сделанных с тростниковым сахаром и украшенных логотипом с надписью «Old Doc». Выпуск этого продукта должен был быть ограниченным по времени.

В январе 2009 года «Heritage Dr Pepper» стал доступен на избранных рынках в банках и бутылках по 16 унций с пометкой «Сделано из настоящего сахара».

Начиная с июля 2010 года, издание Dr Pepper, посвященное 125-летию, на некоторых рынках было сделано с сахаром, а не с другими подсластителями. Поскольку Dr Pepper Corporate не контролирует, будут ли разливщики использовать сахар, нет гарантии, что в газировке будет сахар.

С января 2012 года завод по розливу в Дублине, штат Техас, больше не разливает Dr Pepper в бутылки..

Производство безалкогольных напитков в некоторых других странах никогда не прекращало использовать сахар в качестве подсластителя. Например, в Европейском союзе на кукурузный сироп с высоким содержанием фруктозы распространяется производственная квота. В 2005 году эта квота была установлена ​​на уровне 303 000 тонн; для сравнения, в период с 1999 по 2001 год в ЕС производилось в среднем 18,6 миллиона тонн сахара в год. Поэтому большинство европейских производителей безалкогольных напитков, включая большинство заводов по розливу Dr Pepper, по-прежнему используют сахар для подслащивания своей продукции. Однако разливочные машины Dr Pepper в Германии и Великобритании вместо этого используют комбинацию сахара и искусственных подсластителей.

Распространение

В США Keurig Dr Pepper не имеет полной сети розливов и дистрибьюторов, поэтому напиток иногда разливается по контракту с Coca-Cola. или бутылок Pepsi. До первоначального выкупа Cadbury Schweppes, 30% продуктов Dr Pepper / Seven Up производились и распространялись разливочными предприятиями Pepsi, а еще 30% — разливочными компаниями Coca-Cola. Остальные 40% были произведены и распределены независимыми разливочными предприятиями (в основном, региональными разливочными предприятиями Dr Pepper / Seven Up) и Dr Pepper / Seven Up Bottling Group. В настоящее время большинство разливочных предприятий Pepsi и Coke, разливающих Dr Pepper, принадлежат PepsiCo и The Coca-Cola Company после выкупа ими своих основных разливочных предприятий.

В настоящее время Dr Pepper Snapple полагается на свою собственную группу по розливу и распространению своей продукции более чем в 30 штатах. Coca-Cola и Pepsi практически прекратили розлив и распространение продукции Cadbury-Schweppes в пользу собственных альтернатив, хотя могут быть и региональные исключения.

В Канаде и Польше Cadbury-Schweppes имеет лицензионные права на распространение для PepsiCo. В Мексике, Германии, Швеции, Нидерландах, Словакии, Австрии, Чехии, Бельгии и Норвегии Cadbury-Schweppes владеет торговой маркой и занимается распространением продукции. В Финляндии продукт разливает компания Sinebrychoff, которая также разливает в бутылки продукцию компании Coca-Cola. В Румынии его можно найти только в крупных городах, завезенных из Бельгии. В Португалии, Испании, Франции, Турции и Греции его практически невозможно найти, поскольку его обычно импортируют из Великобритании, в частности, из супермаркетов. Почти во всех других странах мира компания Coca-Cola приобрела товарный знак у Cadbury-Schweppes и распространяет продукт. Такое смешанное владение товарным знаком во всем мире связано с антимонопольным законодательством, которое не позволяло компании Coca-Cola покупать права повсюду. Dr Pepper также доступен в России (хотя и импортируется, как правило, из Польши — местного розлива, несмотря на многочисленные переговоры), Южной Корее и Украине. Хотя Dr Pepper больше не разливается в бутылках в Австралии или Новой Зеландии, он импортируется и продается компанией United States Foods и многими другими мелкими розничными торговцами в Австралии, а также продается версия для Великобритании (сахар). в британских отделениях супермаркетов Coles и Woolworths. Dr Pepper недоступен в Таиланде, Северной Корее и Сербии. Он также продается в Индонезии, где его импортирует компания PT Citra Gourmand Prima (ранее PT Armasco Prima) с офисом в Сантер, Северная Джакарта, но он редко продается на Филиппинах, в Малайзии и Сингапуре, так как импортируется из США. В Ливане Dr Pepper всегда доступен в супермаркетах и ​​магазинах за счет импорта, в основном из США, Соединенного Королевства и Бельгии.

Dr Перец продается в Японии с 1973 года и широко доступен в Большом Токио, Окинаве и некоторых частях региона Токаи, где он распространяется местными разливочными предприятиями Coca-Cola. Он не продается активно в других регионах Японии; Разливочная машина Coca-Cola в Осаке начала продавать Dr Pepper в 1983 году, но через два года прекратила продажу продукта из-за низких продаж.

Прочие продукты

• Dr Pepper имеет линию желейных бобов, производимых компанией Jelly Belly.
• Hubba Bubba bubblegum производит Dr Издание со вкусом перца. Жевательная резинка того же цвета, что и газированная вода.
• Dr Pepper в сотрудничестве с Vita Food Products выпустила соус BBQ Dr Pepper Sweet Kickin ‘BBQ Sauce и Dr Pepper «More than Mesquite» Marinade.
• Косметика Компания Bonne Bell включает Dr Pepper в число лицензированных бальзамов для губ «Lip Smackers» со вкусом безалкогольных напитков.
• Brach’s имеет линейку леденцов, в которую входят Dr Pepper, Orange Crush, AW Root Beer и 7 Up ароматизированные леденцы в Soda Poppers от Brach.
• Dr Pepper выпускает сироп для топпинга мороженого, также производимый Vita Food Продукция 2009 года называлась «вишневый десертный топпинг Dr Pepper».
• Dr Pepper также создал обложку для iPod , но она была снята с производства.
• Dr Pepper Slurpee продается у розничных торговцев 7-Eleven.
• Фризи со вкусом Dr Pepper в настоящее время доступны со вкусами Grape Crush и Hires Root Beer.
• The Serious Bean Company производит различные запеченные бобы с добавлением Dr Pepper в соусе.

Маркетинг

«Dr Pepper Time», согласно одному промоушену, проходил в 10, 2 и 4 часа. Во время Второй мировой войны синдицированная радиопрограмма «Ранчо 10–2–4» (позже названная «Время 10–2–4») транслировалась на Юге и в других регионах, где распространялся Dr Pepper. В шоу приняли участие Сыны пионеров и Дик Форан. В 1960-х годах мелодия припева «The Glow-Worm » использовалась в рекламе, а слова заканчивались словами «It’s Dr Pepper Time!»

В 1960-х Dr Pepper выпустил рекламу «Charge»:

Charge !!. Get Going Again,. С Dr Pepper Difference.

В сериале «Be a Pepper» фанатов Dr Pepper называли «Peppers», и часто были показаны большие последовательные сцены массового танца, замысловато поставленные Тони. Стивенс и на экране актер Дэвид Нотон. Повторяющийся звон был:

Я перец, он перец,. Она перец, мы перец,. Разве вы не хотели бы быть перцем, тоже?. Быть перцем. Выпейте Dr Pepper.

Это стало основой для ряда отсылок к поп-культуре и пародий. Одним из первых был скетч в июле 1981 года в программе SCTV, в котором чрезмерно возбужденный травмированный человек (Юджин Леви ) превозносит работу «доктора Шектора» (Рик Моранис ), который лечил его. Леви и группа пациентов в гипсовых повязках и костылях занимаются своими собственными сложными танцами и пением («Вы тоже не хотели бы увидеть моего врача?»), Которые Шектер сначала использует как возможность объяснить свою работу, а затем растет. встревожены («Эти люди не должны танцевать!»). В сексуальном фарсе 1982 года Beach Girls слоган стал «Я поппер, он поппер…» Рэк-Гар пародировал слоган в Возвращение Оптимуса Прайма.

После Появившись в серии рекламных роликов, Дэвид Нотон сыграл революционную роль в кино в качестве главного героя в фильме Джона Лэндиса Американский оборотень в Лондоне. Еще одним известным танцором «Я — перец» был Рэй Болджер, актер, сыгравший Пугало в фильме Волшебник из страны Оз.

. В начале 1960-х доктор Пеппер продвигал идею подавать напиток в горячем виде с ломтиками лимона зимой. Эта идея появилась в фильме Взрыв из прошлого, действие которого разворачивается в начале 1960-х годов.

В 1977 году Джейк Холмс написал текст к песне Be a Pepper. Ранее, в 1970-х, Холмс и Рэнди Ньюман написали еще один джингл, озаглавленный «Самый оригинальный безалкогольный напиток на свете». Барри Манилоу исполнил джингл Холмса на концертах и ​​на альбомах, включенных в «VSM — Very Strange Medley». Также с использованием джингла был создан телевизионный рекламный ролик, который проходил с 1977 по 1985 год. В песне отмечалось: «Это не кола, это нечто гораздо большее. Это не рутбир, вы получаете рутбив по партитуре». W.W. Клементс, бывший генеральный директор и президент Dr Pepper / 7-Up Company, аналогичным образом описал вкус Dr Pepper как единственный в своем роде, сказав: «Я всегда утверждал, что вы не можете никому сказать, какой вкус Dr Pepper, потому что он такой другой. Это не яблоко, не апельсин, не клубника, не корневое пиво, это даже не кола. Это другой напиток с уникальный вкус ».

Dr Pepper также фигурировал за пределами мотива« I’m a Pepper ». Примером может служить видеоигра Pikmin 2, где одним из собираемых сокровищ является крышка от бутылки Dr Pepper (она помечена как «Конец засухи»). Кроме того, пустая бутылка Dr Pepper изображена в книге Ragweed автора Newbery Medal, получившего награду автора Avi ; иллюстратор книги, Брайан Флока, является сыном продавца бутылки доктора Пеппера. В нескольких классических рекламных роликах, не относящихся к «I’m a Pepper», фигурировали известные кинозвезды, в одном из них была телевизионная реклама, где Крис Рок в детстве наслаждался Dr Pepper.

Рекламная кампания «Out of the Ordinary» 1980-х годов включала серию постапокалиптических рекламных роликов с участием космического ковбоя и инопланетного друга, ищущего «чего-то отличного» от простой колы. В рамках кампании также были сняты рекламные ролики с изображением существа из фильма Годзилла, где жители японского города предлагали Dr Pepper в качестве возлияния. Рекламные ролики были широко представлены в 1986 году во время синдикации фестиваля Canned Film Festival, который спонсировала компания Dr Pepper.

За пределами США, Гленн Тилбрук из Squeeze и Крис Диффорд сыграли в рекламе Dr Pepper в Великобритании под слоганом: «Держись обыкновенного «.

Рекламная кампания Dr Pepper «Be You» была сосредоточена на рекламе пар популярных музыкантов, в том числе Линн Раймс с Реба Макинтайр, Паулина Рубио с Селией Крус, Талией с Тито Пуэнте, B2K с Смоки Робинсон, Анастейшей с Синди Лаупер, Патрисией Мантерола с Аной Габриэль и LL Cool J с Run-DMC В кампании также участвовали отдельные музыканты, в частности, Гарт Брукс.

В фильме 1986 года «Короткое замыкание» изображен неисправный робот Джонни 5, который несколько раз читает лозунг рекламного щита: «Разве ты не хочешь быть перцем?»

Доктор Пеппер несколько раз появлялся в главном фильме 1994 года Роберта Земекиса Форрест Гамп, поскольку это был напиток, который предпочитал тезка главного героя фильма, которого сыграл Том Хэнкс. В одной из сцен с доктором Пеппер в повествовании Форреста говорится: «Самое приятное в поездке в Белый дом было то, что у них была вся еда и питье, которые вы хотели… 15 Dr Peppers ». Когда впоследствии Президент спросил, как он себя чувствует, Форрест честно ответил: «Мне нужно пописать». Хотя это, возможно, самая большая инсталляция продакт-плейсмента в фильме, изображение доктора Пеппера, возможно, не всегда было точным, поскольку в другой сцене во время празднования кануна Нового года 1972 года , на котором присутствует Форрест, он пьет Доктор Пеппер с логотипом , который не соответствовал графику фильма.

В Австралии в отчете IBIS об индустрии безалкогольных напитков Cadbury Schweppes обвиня ется в провале маркетинга бренда, учитывая его глобальную привлекательность. Одна потенциальная проблема с маркетинговой кампанией заключалась в том, чтобы рекламировать ее как «американскую». Использование Статуи Свободы, перемещающейся в Австралию и передачи банок Dr Pepper двум австралийским мужчинам, сделало ее импортированный (т.е. «неавстралийский») статус ясным.

После ухода с австралийского рынка Dr Pepper без лишних слов прибыл в Новую Зеландию. Банки, импортированные из США, доступны в некоторых специализированных магазинах Новой Зеландии и Австралии.

20 декабря 2000 года в эпизоде ​​Позднего шоу с Дэвидом Леттерманом Леттерман в шутку назвал доктора Пеппера «жидким навозом». После того, как представитель Dr Pepper пожаловался, CBS согласился не повторять этот эпизод. Letterman repeatedly made assurances on the show that he was joking.

From 2001 to 2003, Diet Dr Pepper aired ads that promise authentic Dr Pepper taste, using the slogan «Diet Dr Pepper tastes more like regular Dr Pepper», parodying new ideas inferior to the originals, including XGA (not PGA ) Extreme Golf, Green Bay Watch (spoof of Baywatch ) and a TV show CHimPs (rather than CHiPs ). These ads were produced by They Might Be Giants.

Several ads for Diet Cherry Vanilla Dr Pepper appeared on television in 2005. In one, a young woman on a blind date at a restaurant, who sips into the beverage, suddenly makes her date, restaurant patrons, and even a waitress all part of a musical sequence involving The Muppets version of the song «Mah Nà Mah Nà «.

One campaign features the Queen song «I Want It All «.

On January 1, 2008, the company unveiled a new TV ad campaign featuring the Cheers theme song («Where Everybody Knows Your Name «) performed by Gary Portnoy.

In a 2008 ad, a student in a college lecture takes a sip of Dr Pepper. When he stops drinking, the Dr Pepper can sings variations of «Flava Licious» (Flavor Flav ), and other people in the room start dancing.

The No. 23 Dr Pepper-sponsored Toyota Camry driven by J. J. Yeley of the NASCAR Sprint Cup Series in 2015

In 2008, Dr Pepper in the UK restarted launching its old adverts and slogan, «What’s the worst that can happen?» They also started an on-pack promotion for free ringtones with up to 20 to collect. A commercial for this included Jesse Eisenberg being forced to be on live TV without his clothes on.

As of 2009, the slogan of the product was «Drink it slow. Doctor’s orders». Advertising supporting the slogan has celebrities with famous relations to the word «doctor» (Dr. Dre, Julius «Dr. J» Erving, Gene Simmons (writer of the Kiss song «Calling Dr. Love «), et al.) or who played fict международные врачи (такие как Нил Патрик Харрис или Келси Грэммер ), одобряющие напиток. Рекламы завершаются заявлением знаменитости: «Поверьте мне. Я доктор», за которым на экране появляется новый слоган с бокалом Dr Pepper.

В 2010 году Dr Pepper участвовал в маркетинге и рекламная кампания с Marvel Studios по продвижению летнего блокбастера Железный человек 2 ; Персонажи из фильма украшали банки Dr Pepper, Diet Dr Pepper и Dr Pepper Cherry.

В 2011 году рэпер Pitbull снялся в рекламе со слоганом «Давайте хорошо проведем время».

Также в 2011 году Dr Pepper был показан в аниме. Steins; Gate как Dk Pepper по вопросам авторского права.

Слоганы

В этом объявлении 1947 года логотип показан таким, каким он выглядел до того, как точка была удалена после «Dr».

• 1889– 1914: «Король напитков».
• 1920-е – 1940-е: «Выпей кусок, чтобы поесть в 10, 2 и 4 часа».
• 1939: «Когда ты пьешь доктора.. Перец, который нужно перекусить, чтобы поесть ».
• 1930-е – 1940-е:« Годен для жизни »
• 1945:« У доктора Пеппера 23 вкуса »
• 1950-е: «The Friendly Pepper Upper».
• 1960-е: «Самый непонятый безалкогольный напиток в Америке».
• 1970-е-77: «Самый оригинальный безалкогольный напиток всех времен».
• 1977– 1983: «Я перец, он перец, мы перец», «будь перцем», «ты тоже не хочешь быть перцем?»
• 1983: » Доктор Пеппер сделал из меня перец ».
• 1983:« На вкус и на вид ». (Dr Pepper без сахара)
• c. 1984 «Необычное. Как ты».
• c. 1984 «Вкус к необычным телам». (Диета, доктор Пеппер)
• 1984–1997: «Продержись изо дня в день»
• ? 1980-е годы — настоящее время «Доктор Пеппер, что самое худшее, что могло случиться?», Использовалось в Великобритании, играя на том факте, что многие британские потребители не знают, какой вкус у напитка, и опасаются его пробовать
• 1991: «Именно то, что доктор заказал» <. 334>
• с. 1997: «Это Dr Pepper Flavor, глупо!» Австралия
• c. 1997: «Ожидайте неожиданного!» Австралия
• 1997: «Сейчас самое время. Это место. Доктор Пеппер — это вкус».
• 2000: «Доктор Пеппер, он делает мир лучше».
• 2000 — настоящее время: «Только то, что доктор заказал».
• ок. 2001 «Доктор Пеппер, так неправильно понят»
• 2002–2004: «Будь собой»
• 2002 — время: «Решает все ваши проблемы». (Используется в Европе )
• 2003 «Доктор Пеппер, попробовать — значит полюбить» (используется в UK )
• 2005 — Настоящее время: «Один вкус и вы
• 2006: «Можете ли вы справиться со вкусом»? »(замечено в Австрия, Дания, Финляндия, Германия, Нидерланды, Швеция и Польша )
• 2006: «Аутентичная смесь 23 вкусов». США, Канада
• 2006: «Доктор Пеппер, заставляет мир вращаться».
• 2006: «Доктор Пеппер, ничего лучше». США
• 2006: «Доктор знает правильное прикосновение». (Используется в Europe )
• 2006: «Это еще не все». аты
• c. 2006: «Ягоды в сливках» США (используется для нового вкуса «Ягоды и сливки»)
• 2007: «Я хочу все». США
• 2007: «Эль Dr muy bueno» Латинская Америка
• 2008: «Пей медленно, приказы доктора» (США)
• 2009: «Поверьте мне — я доктор. «(Форт Джулиус Эрвинг, Келси Грэммер, Джин Симмонс, доктор Дре ) США
• 2009:« Это так удивительно гладко, вы должны попробовать, чтобы в это поверить! » и «Удивительно мягкий» Dr Pepper Cherry
• 2010: «Нет ничего лучше перца» США
• 2011: «Сможете ли вы справиться со вкусом?»
• 2012: «Всегда единственная в своем роде» (США)

Dr Pepper Girl

Донна Лорен (на снимке она выступает на ABC-TV Shindig! ) была Dr Pepper Девушка с 1963 по 1968 год.

В 1963 году певица Донна Лорен стала представителем компании, когда в результате общенационального поиска она была выбрана «Dr Pepper Girl». За Лорен последовали общенациональные известия, когда она продвигала напиток через радио, печать, календари, рекламные щиты и личные выступления. Одно из ее первых выступлений в компании было в качестве соведущей с Диком Кларком телешоу ABC, Dr Pepper Celebrity Party. Впечатляющая серия она раз пела и появлялась на шоу Dr Pepper. В книге «Доктор Пеппер — король напитков» историк «Доктор Пеппер» Гарри Э. Эллис писал: «Яркая, жизнерадостная и одаренная чудесным голосом, Донна сразу же добилась успеха. За короткое время она широко известна как Девушка-доктор, появляясь на специальные мероприятия, спонсируемые Компанией. Мисс Лорен будет занимать видное место в планах Dr Pepper примерно на пять лет, не только как артистка, но и в рекламе радио и телевидения, а также во многих формах рекламы. Она появлялась на плакатах из 24 листов, торговых точках и календарях «Доктор Пеппер».

Роль Донны Лорен в качестве представителя доктора Пеппер привела к ее первому появлению в American International Pictures Фильм о пляжной вечеринке Muscle Beach Party. Позже Лорен объяснила: «Доктор Пеппер принимал участие в этом [фильмах о пляжной вечеринке]] и фактически назначил меня продакт-плейсментом. И как я умел петь, они устроили мне дуэт с Диком Дейлом, а потом это продолжилось ». После этого она снялась еще в трех фильмах «Пляжная вечеринка». Вдали от компании Лорен была известна в 1960-х годах благодаря ее многочисленным выступлениям на телевидении, в фильмах и ее потенциалах Capitol, Reprise и других лейблов. Она представляла Dr Pepper до 1968 года.

С 1961 по 1981 год Dr Pepper был спонсором конкурса красоты Miss Teenage America.

Free Dr Pepper для всех в Америке

26 марта 2008 года различные СМИ сообщили, что Dr Pepper предложил «бесплатную банку Dr Pepper всем в Америке», за исключением бывших гитаристов Guns N ‘Roses Buckethead и Slash — если группа выпустила долгожданный Chinese Democracy в 2008 году. Позже в тот же день ведущий вокалист Эксл Роуз ответил Dr Pepper на официальном сайте Guns N ‘Roses и рассказал о своем удивлении по поводу Dr Pepper. Роуз также сказал, что поделится Dr Pepper с Бакетхедом, некоторыми своими выступлениями Бакетхеда посвящены китайской демократии ». После, как было объявлено, что альбом будет выпущен в 2008 году, доктор Пеппер заявил, что выполнит свое обещание.

Онлайн-распространение бесплатных купонов Dr Pepper после выпуска альбома 23 ноября 2008 года оказалось неадекватным. Юристы группы угрожали материнской компании Доктор Пеппер судебным иском через два дня после выхода альбома. В письме к Dr Pepper адвокат Роуза Алан Гутман сказал: «Схема выкупа, которую ваша компания неуклюже реализовала для этого предложения, была явной катастрофой, которая обманула потребителя и в глазах громких фанатов, испортила освобождение китайской демократии». Адвокат Роуза также потребовал, чтобы компания принесла извинения на всю страницу, опубликованные в The Wall Street Journal, USA Today, The New York Times и <195.>Лос-Анджелес Таймс. В более позднем интервью Роуз утверждал, что сказал своим адвокатам, что это не проблема, и был удивлен их действиями.

Музей

Музей доктора Пеппера в Вако, Техас внесен в Национальный реестр исторических мест.

Музей доктора Пеппера, расположенный в здании Artesian Manufacturing and Bottling Company по адресу 300 South Fifth Street в центре города Уэйко, штат Техас, открылся для публики в 1991 году. было первым зданием, построенным специально для разлива доктор Пеппер. Он был завершен в 1906 году, и Dr Pepper разливался там до 1960-х годов. В музее есть три этажа экспонатов, действующий старомодный фонтанчик с газировкой и сувенирный магазин памятных вещей доктора Пеппера.

Основатель музея Уилтон Лэннинг умер в январе 2018 года.

Мировая столица Dr Pepper

Компания продает больше Dr Pepper в долине Роанок Вирджиния, чем любой другой мегаполис к востоку от реки Миссисипи. Роанок находится примерно в 90 милях (140 км) к востоку от родного города доктора Чарльза Т. Пеппера, который находится Сельское убежище, Вирджиния, и в 30 милях (48 км) к востоку от Кристиансбурга, Вирджиния, дом доктора Пеппера и Моррисона, упомянутого в данных переписи выше. Джон Уильям «Билл» Дэвис открыл первый завод Доктор Пеппер к востоку от Миссисипи в Роанок в 1936 году; Д-р Пеппер был назван «мировой столицей» и побил мировые рекорды по массовому потреблению Dr Pepper в конце 1950-х годов. Dr Pepper пожертвовал часть своей выручки от продаж в районе Роанок по финансированию восстановления неоновой вывески Dr Pepper 1950-х годов с логотипом компании того времени «10–2–4» в центре города Роанок. Октябрь 2015 года город Роанок объявил 24 октября (10-2-4) официальным днем ​​доктора Пеппера.

Ссылки

Дополнительная литература

• Роденген, Джеффри Л. (1995). Легенда о Dr Pepper / Seven-Up. Write Stuff Syndicate, Inc. ISBN 0-945903-49-9.

ние ссылки

На Викискладе есть медиафайлы, связанные с Dr Pepper.

• Dr Pepper официальный сайт
• Dr Pepper на MySpace
• Музей Dr Pepper
• Dr Pepper Company в Handbook of Texas Online
• Заявление FTC о Coca- Cola Dr Pepper Merger
• Temple Bottling Company, Темпл, Техас
• Бутлеггинг Dr Pepper, 5 июня 2008 г., Робб Уолш, Houston Press
• Оригинальная формула найдена в аптеке
• Билл Уотерс находит оригинальную формулу Dr Pepper в записной книжке в антикварном магазине в Техасе, 5 мая 2009 г., Associated Press в New York Daily News
• Содержание кофеина для Ароматизаторы Dr Pepper по сравнению с другими напитками, Good Housekeeping

— A boire pour tout le monde. — I’ll have a Dr. Pepper. — Я буду Доктор Пеппер — Dr. Pepper for everybody. — Доктор Пеппер для всех About eight bottles of Dr. Pepper. 8 бутылок воды. I’ll take a Dr Pepper. Я бы выпил «доктора Пеппера». Thank you for the Dr Pepper. Спасибо за «доктор Пеппера». Thanks for the Dr Pepper. Спасибо за «доктор Пеппера». Let me have a diablo sandwich, a Dr Pepper. Дайте мне сэндвич Диабло, и Доктор Пеппер. Try Dr Pepper. Пейте «Доктор Пеппер» I must get out of the plane, go to a nearby farmhouse, have a Dr. Pepper, and call the police. Я должен выбраться из самолёта, бежать в ближайшее поселение, достать Dr. Pepper, и позвонить в полицию. Can I offer you a diet caffeine-free Dr. Pepper… or an individual fruit cocktail cup? Хочешь диетический Доктор Пеппер без кофеина или фруктовый коктейль? Get me a Dr. Pepper. Возьми «Доктор Пеппер». Hey, jackass, get me a Diet Dr Pepper. Осел, купи мне диетический «Доктор Пеппер». I was talking to Dr. Pepper here. Я говорю с Доктором Пеппером. One Dr. Pepper. Один «Доктор Пеппер». Dr. pepper. Dr. pepper? Доктор Пеппер. Do you know that if you mix Kahlúa and scotch, it tastes just like Dr. Pepper? Ты знаешь, если смешать Калуа и скотч, то на вкус это как Доктор Пеппер? Huh. This does taste like Dr. Pepper. А это, правда, на вкус как Доктор Пеппер. And my father, before he passed away from the disease of the lepers he came and he scooped me up and he ran me all the way to Dr. Pepper‘s. А мой отец, который в то время… ещё не умер от проказы… подбежал, сгрёб меня в охапку и отнёс к нашему доктору Пепперу. Dr. Pepper. Доктору Пепперу. -I would call Dr. Pepper. — Лучше обратитесь к д-ру Пепперу. You want some more dope? Want a Dr. Pepper? Или хочешь банку «Доктор Пеппер»? A twelve-pack of Dr. Pepper, A Shoots Laddersgameusedonlythreetimes , Двенадцать упаковок Dr.Pepper, Игру «Лестницы и Змеи», использованную только три раза, A Dr. Pepper machine? Автомат с «Доктором Пеппером»! Schrader, you were scared to try the new flavor of Dr. Pepper. Шредер, ты даже боишься опробовать новую газировку. OK, all right… Large, Dr. Pepper. Большой «Доктор Пейпер». Two small drinks, and give me a large Dr. Pepper. — С вас 11.48. Two quarter pounders, big fries, McDonaldland cookies, Dr. Pepper. 2 королевских бургера, большая порция картошки фри, фирменные печеньки, «Доктор пеппер». Maybe if you stop drinking so much dr.Pepper. Может, если бы ты перестала пить столько Доктора Пеппера… We’re on a road trip.Drinking dr.Pepper is practically a requirement. У нас дорожное путешествие. Пить Доктора Пеппера — это почти что обязанность. Dr. Pepper gettin’ aggressive. Dr.Pepper становится агрессивным.