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From Wikipedia, the free encyclopedia

Heineken Lager Beer
Heineken Pilsener

Current export bottle
Type	Beer
Manufacturer	Heineken N.V.
Country of origin	Netherlands
Introduced	1873[1]
Alcohol by volume	5.0%[2]
Colour	7 EBC
Style	Pale lager
Original gravity	1.044–1.048[citation needed]
IBU scale	23[citation needed]
Related products	Heineken Oud Bruin Heineken Premium Light Heineken Tarwebok
Website	heineken.com

Heineken Lager Beer (Dutch: Heineken Pilsener), or simply Heineken (pronounced [ˈɦɛinəkə(n)]) is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star.

History[edit]

On 15 February 1864,^{[citation needed]} Gerard Adriaan Heineken (1841–1893)^[3] bought De Hooiberg (The Haystack) brewery on the Nieuwezijds Achterburgwal canal in Amsterdam,^[4] a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken’s Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D’Or at the International Maritime Exposition in Paris and it began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France.

In Heineken’s early years, the beer won four awards:

• Medaille d’Or (gold medal) at the International Maritime Exhibition (International Exhibition of Marine and River Industries) in Paris in May 1875.^[5][6][7]
• Diplome d’Honneurs (Honorary Diploma) at the International Colonial and Export Exhibition in Amsterdam in 1883.^[5]
• Grand Prix (Grand Prize) at the Exposition Universelle in Paris in 1889.^[5]
• Hors Concours Membre du Jury in Paris in 1900.^[5]

The two awards that are still mentioned on the label are the Medaille d’Or and Diplome d’Honneurs.^[8]

In 2013, Heineken joined leading alcohol producers as part of a producers’ commitments to reducing harmful drinking.^[9]

By the end of February 2013, Heineken had stopped producing the brown bottles used for the Dutch market in favor of the green color of bottles it already used for exports.^[10]

In 2014, Heineken celebrated its 150th anniversary. In 2015, Heineken won the Creative Marketer of the Year Award, becoming the second company to win the award twice.^[8]

The original brewery where Gerard Adriaan Heineken first started making Heineken is now the Heineken Experience Museum.^[11]

Heineken 0.0[edit]

Heineken launched its first non-alcoholic beer in 2017, naming it «Heineken 0.0».^[12] It was evaluated positively in terms of taste, with «almost the same taste» as the full-alcohol version, even though Heineken does not claim it to be of the same taste. It was also found to be lower in calories and sugar than a soda.^[13]

However, as is the case with most ‘non-alcoholic’ beers, Heineken 0.0 actually still does contain a trace amount of alcohol (about 0.05 percent). It has less alcohol than grape juice or orange juice, which naturally have some alcohol content even if lower than most drinks (0.30 to 0.86).^[14]

Production[edit]

Since 1975, most Heineken-brand beer has been brewed at their brewery in Zoeterwoude, Netherlands.^[1] In 2011, 2.74 billion litres of Heineken-brand beer were produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion litres globally.^[15] As of 2022, Heineken is sold in 192 countries.^[16] They have also been incorporated with numerous beer brands in countries all over the world, including Mexico, China, Australia and various countries in Africa.

Advertising[edit]

Heineken was the major sponsor of UEFA Champions League and the UEFA Super Cup, UEFA Euro and Rugby World Cup; major sponsorship of Rugby Union had begun in Wales with the Welsh Premier Division competition.

Dating back to 1997’s Tomorrow Never Dies,^[17] Heineken has retained a longstanding relationship with the Bond franchise, consecutively being featured in 8 of their films, including No Time To Die (2021).^[18] While it is usually the supporting characters seen drinking Heineken, Bond himself is seen drinking Heineken beer in Skyfall (2012) and Spectre (2015). As a long-term brand investment, Heineken reportedly spent $45 million for its inclusion on Skyfall alone, some $25 million more than Bond actor Daniel Craig’s pre-residual salary.^[19] As of 2015, it is the brand’s largest global marketing platform.^[20]

In 2016, Heineken became the Official Beer of the FIA Formula One World Championship starting from the Canadian Grand Prix.^[21] During races, Heineken also puts its «When You Drink, Never Drive» advertising campaign all over the race as a campaign to end drink driving.^[22]

In August 2021, Heineken signed a multi-year deal with W Series as the global partner for all-Women single-seater racing series.^[23]

Starting with the 2020–24 cycle, Heineken became the sponsors of UEFA Europa League and UEFA Europa Conference League through Heineken 0.0 brands.

Activities in Russia[edit]

At the end of March 2022, over a month after Russia started its war in Ukraine, Heineken announced that it was leaving Russia (including with its other brands there, like Affligem, Amstel etc.), saying that ownership of the Russian subsidiary was no longer “durable or viable.” But despite this promise Heineken hired more than 240 new staff and launched no less than 61 new products on the Russian market last year, investigators from Follow the Money^[24] reported, based on an overview of 2022 by Heineken Russia. The Dutch brewer’s Russian subsidiary looked back on “a turbulent year, with many new growth opportunities.” One of these opportunities being the departure of Coca-Cola and Pepsi from Russia, which Heineken «cynically» used to «enter the non-alcoholic carbonated beverage market». Heineken announced even more investments for 2023, including more modern packaging and new flavors.^[25][26][27]

See also[edit]

• Alcohol in Iran

References[edit]

External links[edit]

• Official website

From Wikipedia, the free encyclopedia

Heineken Lager Beer
Heineken Pilsener

Current export bottle
Type	Beer
Manufacturer	Heineken N.V.
Country of origin	Netherlands
Introduced	1873[1]
Alcohol by volume	5.0%[2]
Colour	7 EBC
Style	Pale lager
Original gravity	1.044–1.048[citation needed]
IBU scale	23[citation needed]
Related products	Heineken Oud Bruin Heineken Premium Light Heineken Tarwebok
Website	heineken.com

Heineken Lager Beer (Dutch: Heineken Pilsener), or simply Heineken (pronounced [ˈɦɛinəkə(n)]) is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star.

History[edit]

On 15 February 1864,^{[citation needed]} Gerard Adriaan Heineken (1841–1893)^[3] bought De Hooiberg (The Haystack) brewery on the Nieuwezijds Achterburgwal canal in Amsterdam,^[4] a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken’s Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D’Or at the International Maritime Exposition in Paris and it began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France.

In Heineken’s early years, the beer won four awards:

• Medaille d’Or (gold medal) at the International Maritime Exhibition (International Exhibition of Marine and River Industries) in Paris in May 1875.^[5][6][7]
• Diplome d’Honneurs (Honorary Diploma) at the International Colonial and Export Exhibition in Amsterdam in 1883.^[5]
• Grand Prix (Grand Prize) at the Exposition Universelle in Paris in 1889.^[5]
• Hors Concours Membre du Jury in Paris in 1900.^[5]

The two awards that are still mentioned on the label are the Medaille d’Or and Diplome d’Honneurs.^[8]

In 2013, Heineken joined leading alcohol producers as part of a producers’ commitments to reducing harmful drinking.^[9]

By the end of February 2013, Heineken had stopped producing the brown bottles used for the Dutch market in favor of the green color of bottles it already used for exports.^[10]

In 2014, Heineken celebrated its 150th anniversary. In 2015, Heineken won the Creative Marketer of the Year Award, becoming the second company to win the award twice.^[8]

The original brewery where Gerard Adriaan Heineken first started making Heineken is now the Heineken Experience Museum.^[11]

Heineken 0.0[edit]

Heineken launched its first non-alcoholic beer in 2017, naming it «Heineken 0.0».^[12] It was evaluated positively in terms of taste, with «almost the same taste» as the full-alcohol version, even though Heineken does not claim it to be of the same taste. It was also found to be lower in calories and sugar than a soda.^[13]

However, as is the case with most ‘non-alcoholic’ beers, Heineken 0.0 actually still does contain a trace amount of alcohol (about 0.05 percent). It has less alcohol than grape juice or orange juice, which naturally have some alcohol content even if lower than most drinks (0.30 to 0.86).^[14]

Production[edit]

Since 1975, most Heineken-brand beer has been brewed at their brewery in Zoeterwoude, Netherlands.^[1] In 2011, 2.74 billion litres of Heineken-brand beer were produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion litres globally.^[15] As of 2022, Heineken is sold in 192 countries.^[16] They have also been incorporated with numerous beer brands in countries all over the world, including Mexico, China, Australia and various countries in Africa.

Advertising[edit]

Heineken was the major sponsor of UEFA Champions League and the UEFA Super Cup, UEFA Euro and Rugby World Cup; major sponsorship of Rugby Union had begun in Wales with the Welsh Premier Division competition.

Dating back to 1997’s Tomorrow Never Dies,^[17] Heineken has retained a longstanding relationship with the Bond franchise, consecutively being featured in 8 of their films, including No Time To Die (2021).^[18] While it is usually the supporting characters seen drinking Heineken, Bond himself is seen drinking Heineken beer in Skyfall (2012) and Spectre (2015). As a long-term brand investment, Heineken reportedly spent $45 million for its inclusion on Skyfall alone, some $25 million more than Bond actor Daniel Craig’s pre-residual salary.^[19] As of 2015, it is the brand’s largest global marketing platform.^[20]

In 2016, Heineken became the Official Beer of the FIA Formula One World Championship starting from the Canadian Grand Prix.^[21] During races, Heineken also puts its «When You Drink, Never Drive» advertising campaign all over the race as a campaign to end drink driving.^[22]

In August 2021, Heineken signed a multi-year deal with W Series as the global partner for all-Women single-seater racing series.^[23]

Starting with the 2020–24 cycle, Heineken became the sponsors of UEFA Europa League and UEFA Europa Conference League through Heineken 0.0 brands.

Activities in Russia[edit]

At the end of March 2022, over a month after Russia started its war in Ukraine, Heineken announced that it was leaving Russia (including with its other brands there, like Affligem, Amstel etc.), saying that ownership of the Russian subsidiary was no longer “durable or viable.” But despite this promise Heineken hired more than 240 new staff and launched no less than 61 new products on the Russian market last year, investigators from Follow the Money^[24] reported, based on an overview of 2022 by Heineken Russia. The Dutch brewer’s Russian subsidiary looked back on “a turbulent year, with many new growth opportunities.” One of these opportunities being the departure of Coca-Cola and Pepsi from Russia, which Heineken «cynically» used to «enter the non-alcoholic carbonated beverage market». Heineken announced even more investments for 2023, including more modern packaging and new flavors.^[25][26][27]

See also[edit]

• Alcohol in Iran

References[edit]

External links[edit]

• Official website

Heineken N.V.

Corporate logo since 2011
Type	Naamloze vennootschap
Traded as	Euronext Amsterdam: HEIA AEX component
ISIN	NL0000009165
Industry	Brewing
Founded	15 February 1864; 159 years ago
Founder	Gerard Adriaan Heineken
Headquarters	Amsterdam , Netherlands
Area served	Worldwide
Key people	Dolf van den Brink (Chairman/CEO)[1] Laurence Debroux (CFO)[1]
Products	Heineken brands
Revenue	€21.941 billion (2021)[2]
Operating income	€ 4.483 million (2021)[2]
Net income	€3.324 billion (2021)[2]
Total assets	€48.850 billion (2021)[2]
Total equity	€19.700 billion (2021)[2]
Owner	Charlene de Carvalho-Heineken (23%)[3] Fomento Económico Mexicano (14.8%)[4]
Number of employees	82,257 (2021)[2]
Website	theheinekencompany.com

Heineken N.V. (Dutch pronunciation: [ˈɦɛinəkə(n)]) is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality beers and ciders and employs approximately 85,000 people.^[5]

With an annual beer production of 24.14 billion litres in 2019, and global revenues of 23.894 billion euro in 2019,^[6] Heineken N.V. is the number one brewer in Europe and one of the largest brewers by volume in the world.^[7] Heineken’s Dutch breweries are located in Zoeterwoude, ‘s-Hertogenbosch and Wijlre. The original brewery in Amsterdam, closed in 1988, is preserved as a museum called Heineken Experience.

Since the merger between the two largest brewing empires in the world, Anheuser-Busch InBev and SABMiller, in October 2016, Heineken has been the second-largest brewer in the world.^[8]

History[edit]

Gerard Adriaan Heineken[edit]

The Heineken company was founded in 1864 when the 22-year-old Gerard Adriaan Heineken bought a brewery known as De Hooiberg (the haystack) in Amsterdam. In 1869 Heineken switched to the use of bottom-fermenting yeast. In 1873 the brewery’s name changed to Heineken’s Bierbrouwerij Maatschappij (HBM), and opened a second brewery in Rotterdam in 1874. In 1886 Dr. H. Elion, a pupil of the French chemist Louis Pasteur, developed the «Heineken A-yeast» in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer.

Henry Pierre Heineken[edit]

The founder’s son, Henry Pierre Heineken [nl], managed the company from 1917 to 1940, and continued involvement with the company until 1951. During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale production.

After World War I, the company focused more and more on exports. Three days after Prohibition ended in the United States, the first Heineken shipment landed in New York. From that day on, Heineken has remained one of the most successful imported beer brands in the United States.

Alfred Henry Heineken[edit]

Henry Pierre’s son, Alfred Henry «Freddy» Heineken, started working at the company in 1940, and in 1971 was appointed Chairman of the Executive Board. He was a powerful force behind Heineken’s continued global expansion, and while he retired from the Executive Board in 1989, he maintained involvement with the company until his death in 2002.

During this period, Heineken tried to increase its stock price by purchasing competing breweries and closing them down. After World War II, many small breweries were bought or closed. In 1968 Heineken merged with its biggest competitor, Amstel, and in 1975 opened a new brewery in Zoeterwoude. The Amstel brewery was closed in 1980, and its production moved to Zoeterwoude and Den Bosch.

Present[edit]

With the part acquisition of Scottish and Newcastle in 2007/2008 Heineken became the third-largest brewer based on revenues, behind the Belgian-Brazilian AB InBev and the British-South African SAB.

Since the merger between Anheuser-Busch InBev and SABMiller in October 2016, Heineken became the second largest brewer in the world.^[9]

On 12 January 2010, Heineken International successfully bought the brewery division of Mexican giant FEMSA in all-stock deal expanding its reach throughout Latin America. The deal brought brands such as Dos Equis XX, Bohemia and Sol under Heineken ownership. Thru the deal, Heineken also started selling its products in Latin America through FEMSA’s distribution network. The deal made FEMSA 20% owner of Heineken N.V. essentially becoming its largest single shareholder after the Dutch families (Heineken family and Hoyer family) who owns 25.83% and public shareholders owning 54.17%.^[10]

The FEMSA acquisition is expected to keep Heineken in its strong position by growing its market share in the Latin American markets. FEMSA has a massive distribution network and owns Mexico’s largest convenience store chain OXXO, which has thousands of locations throughout the country.

In September 2014, it was announced that Heineken would sell its Mexican packaging business Empaque to Crown for around $1.23 billion.^[11] Also during that month, Heineken revealed it was in talks to sell its Czech operations to Molson Coors.^[12]

On 10 September 2015, Heineken International announced it would acquire a 50% stake in Lagunitas Brewing Company of Petaluma, California as part of an effort to allow Lagunitas to expand its operations globally. As part of the deal Lagunitas will no longer be considered a craft brewer as the Heineken stake is greater than 25%.^[13]

In January 2017, Heineken announced it was in negotiations to buy the Kirin Company’s 12 breweries in Brazil.^[8] The following month, Heineken closed the deal and bought Brasil Kirin for US$700 million.^[14]

After previously acquiring 50% of Lagunitas Brewing Company, Heineken announced, on 4 May 2017, it would be purchasing the remaining 50%—making it the sole owner of Lagunitas.^[15]

In June 2018, Heineken named Maggie Timoney as the CEO of Heineken USA, making her the first woman to become the CEO of a major United States beer supplier.^[16]

In 2018, Heineken signed an agreement with China Resources Enterprises to purchase a 40% stake into the company.^[17]

Global structure[edit]

Heineken organises the company into five territories which are then divided into regional operations.^[18] The regions are: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, and Asia Pacific. These territories contain 115 brewing plants in more than 65 countries,^[19] brewing local brands in addition to the Heineken brand.

Executive team[edit]

The executive team of the company consists of the following people:^[20]

• Dolf van den Brink, Chairman Executive Board/CEO
• Harold van der Broek, Member Executive Board/CFO
• Marc Busain, President Americas
• Jacco van der Linden, President Asia Pacific
• Chris Van Steenbergen, Chief Human Resources Officer
• Marc Gross, Chief Supply Chain Officer
• Jan Derck van Karnebeek, Chief Commercial Officer
• Roland Pirmez, President Africa, Middle East and Eastern Europe
• Blanca Juti, Chief Corporate Relations Officer
• Soren Hagh, President Europe

Brewing plants[edit]

Heineken’s brewing plants have been designed and engineered in 4 main parts of the world.^[21]

Africa and the Middle East[edit]

Heineken has 17 operating companies in Africa and the Middle East.^[22]
These include:

• Brasseries du Maroc, Morocco
• Al Ahram Beverages Company, Egypt
• Amstel Brewery, Jordan
• Harar Brewery, Ethiopia
• Bralirwa, Rwanda
• Brarudi, Burundi
• Brasserie Almaza, Lebanon
• Brasseries de Bourbon, Réunion
• Bralima, Democratic Republic of the Congo
• Consolidated Breweries, Nigeria
• Groupe Castel Algérie, Algeria
• Nigerian Breweries, Nigeria
• Société nouvelles des Brasseries SONOBRA, Tunisia
• Sierra Leone Brewery Limited, Sierra Leone
• Sedibeng Brewery, South Africa
• Tango Brewery, Algeria

Asia Pacific[edit]

Breweries in Asia Pacific:^[22]

• Cambodia Brewery Ltd (CBL) in Cambodia
• Shanghai Asia Pacific Brewery in China
• Hainan Asia Pacific Brewery Company Ltd in China
• Guangzhou Asia Pacific Brewery in China (under construction)
• Multi Bintang Indonesia in Indonesia
• Lao Asia Pacific Brewery in Laos
• Sungai Way Brewery in Malaysia
• DB Breweries in New Zealand
• South Pacific Brewery Ltd (SPB) in Papua New Guinea
• Asia Pacific Breweries in Singapore
• Asia Pacific Brewery Lanka Limited (APB Lanka) in Sri Lanka
• Thai Asia Pacific Brewery in Thailand
• Heineken Vietnam Brewery Co Ltd in Vietnam
• Heineken Hanoi Brewery Co Ltd in Vietnam
• United Breweries Ltd Bangalore in India

Europe[edit]

Breweries in Europe:^[22]

• Brau Union Österreich in Austria
• Syabar Brewing Company in Belarus
• Alken-Maes in Belgium
• Zagorka Brewery in Bulgaria
• Karlovačka pivovara in Croatia
• Starobrno in the Czech Republic
• Federation Breweries in Gateshead, England (closed 2010)^[23]
• H. P. Bulmer in Hereford in England
• John Smith’s in Tadcaster, England
• Royal Brewery in Manchester, England
• Heineken France:
  • Brasserie de l’Espérance in Schiltigheim
  • Brasserie Pelforth in Mons-en-Baroeul
  • Brasserie de la Valentine in Marseille
  • Brasserie Fischer in Schiltigheim (closed 2009)
  • Brasserie Adelshoffen in Schiltigheim (closed 2000)
  • Brasserie Mutzig in Mutzig (closed 1989)
• Athenian Brewery in Greece
• Heineken Hungária in Hungary
• Heineken Ireland at Lady’s Well Brewery in Cork, Ireland
• Heineken Italia in Italy
• Heineken Nederland in the Netherlands
• Żywiec Brewery in Poland
• Central de Cervejas in Portugal
• Heineken Romania in Romania
• Heineken Brewery LLC in Russia
• Heineken Srbija in Serbia
• Caledonian Brewery, Edinburgh, Scotland
• Heineken Slovensko in Slovakia
• Heineken España in Spain, with breweries in Seville, Valencia, Jaén and Madrid
• Heineken Switzerland in Switzerland
• Calanda Bräu in Switzerland
• Pivovarna Laško Union in Slovenia

The Americas[edit]

Breweries in the Americas:^[22]

• Brasserie Nationale d’Haiti in Haiti
• Commonwealth Brewery in the Bahamas
• Cervejarias Kaiser in Brazil
• Cervecería Cuauhtémoc Moctezuma in Mexico
• Cervecerías Barú-Panama, S.A. in Panama
• Desnoes & Geddes in Jamaica
• Lagunitas Brewing Company in the United States
• Windward & Leeward Brewery in Saint Lucia
• Surinaamse Brouwerij in Suriname

On 20 January 2017, Heineken NV and Kirin Holdings confirmed they were in negotiations for Heineken to acquire Kirin’s beer operations in Brazil. Kirin had earlier bought assets in Brazil in 2011 with the local brewer Schincariol, which makes Nova Schin and Baden Baden.^[24]

Beer brands[edit]

Heineken International owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Amstel; though the portfolio includes Cruzcampo, Affligem, Żywiec, Starobrno, Tiger Beer, Zagorka, Red Stripe, and Birra Moretti. Heineken has added a cider blend named Jillz to their list of brands. Since mid-2007, Heineken has also taken ownership of former S&N International brands such as Strongbow and Bulmers Ciders and John Smith’s and Newcastle Brown Ale.^[25] Heineken owns the Czech brand Dačický, which was brewed in Kutná Hora from 1573 until Heineken took ownership of it, and closed the brewery.^[26] In 2010, Heineken bought Mexican brewery FEMSA Cerveza, including brands Tecate, Sol, Dos Equis, Indio and Kloster.

Ownership[edit]

The shares of Heineken International are traded on the NYSE Euronext Amsterdam and OTCQX under the symbols: HEIA and HEINY respectively. As at 31 December 2013, the shareholding in the group’s stock was as depicted in the table below:^[27]

Heineken International stock ownership

Rank	Name of Owner	% Ownership
1	Heineken Holding N.V1	50.005
2	Fomento Económico Mexicano, S.A.B. de C.V2 – FEMSA	12.532
3	Others	37.463
	Total	100.00

1. Heineken Holding N.V is a public company listed on the NYSE Euronext Amsterdam. Its single investment is Heineken International. It is majority owned by L’Arche Green N.V an investment vehicle of the Heineken family and the Hoyer family.
2. Fomento Económico Mexicano, S.A.B. de C.V (FEMSA) holds an additional 14.935% in Heineken Holding N.V bringing the total direct and indirect shareholding in Heineken International to 20%.

Marketing[edit]

Advertising[edit]

Heineken’s main advertising slogan in the UK was «Refreshes the parts other beers cannot reach»,^[28] some of which featured voice-over narration by Danish comedian/pianist Victor Borge. The British TV campaign ran for over 30 years – stopping in 2005.^[29][30] From March 2011 they have been advertising using the song ‘The Golden Age’ by The Asteroids Galaxy Tour. After the success of The Entrance, a web advert (4M views in YouTube), Heineken launched The Date in May 2011.^[31]

In March 2017 in Amsterdam, Heineken opened a pop-up bakery for five days to promote the yeast used in its brewing. The bread was made by Mark Plaating and proceeds were donated to a local baking guild.^[32]

[edit]

Heineken sponsors several sporting events. The Heineken Cup was an annual rugby union knock-out competition involving leading club, regional and provincial teams from the Six Nations: England, France, Scotland, Wales, Ireland, and Italy. Heineken was the title sponsor from the cup’s inaugural tournament in 1995–96, until the tournament ceased in 2014 and was replaced by the Champions Cup. Heineken continued its sponsorship of European Club Rugby as the principle partner of the European Rugby Champions Cup returning to title sponsorship of the Champions Cup from 2018–19. They have been credited as the Founding Partner of European Rugby.

Heineken has been an integral partner of the UEFA Champions League since 2005, with a theme of «Enjoyed together around the world.»^[33] The Heineken Open (tennis) is a tennis tournament on the ATP International Series played in Auckland, New Zealand. Heineken also sponsors the music events: the Heineken Open’er Festival, a contemporary music festival held in Poland; and, since 2004, the Oxegen music festival in Ireland. Heineken sponsors the Ballyheigue Summerfest in County Kerry, Ireland. In 2016, Heineken became the Official Beer of the Formula One World Championship after the Canadian Grand Prix.^[34] During the knockout stage of the 2019–20 season, Heineken 0,0% became the official beer of the UEFA Europa League as the season resumed followed with the start of the 2020–21 season.^[35]

Holland Heineken House[edit]

Since 1992 Heineken organises, together with NOC*NSF, the Dutch meeting place at all the Olympic Games, called the Holland Heineken House.

Heineken Experience[edit]

The Heineken Experience is a museum about Heineken Pilsener and the Heineken brewery, based in the original brewery in Amsterdam. The original building was built in 1867, and was in use as a brewery until 1988.^[36] In 1991, when part of the establishment was torn down, the Heineken Reception and Information Centre (Dutch: Heineken ontvangst- en informatiecentrum) was opened in the remaining building. In 2001 the name was changed to Heineken Experience.^[37]

The museum features «rides», interactive exhibits, and two bars. It also gives an insight into the company’s history and brewing processes through the years. Visitors receive one small tasting glass and two full-sized glasses of Heineken beer to drink at the end of the tour, both paid for by the 21 euro entry fee.^{[citation needed]}

Controversies[edit]

This article’s Criticism or Controversy section may compromise the article’s neutrality by separating out potentially negative information. Please integrate the section’s contents into the article as a whole, or rewrite the material. (March 2021)

Price fixing[edit]

On 18 April 2007 the European commission fined Heineken €219.3m, Grolsch €31.65m and Bavaria €22.85m for operating a price fixing cartel in the Netherlands, totalling €273.7m. InBev, (formerly Interbrew), escaped without a penalty because it provided «decisive information» about the cartel which operated between 1996 and 1999 and others in the EU market. The brewers controlled 95% of the Dutch market, with Heineken claiming a half and the three others 15% each.^[38]

Neelie Kroes said she was «very disappointed» that the collusion took place at the very highest (boardroom) level. She added, Heineken, Grolsch, Bavaria and InBev tried to cover their tracks by using code names and abbreviations for secret meetings to carve up the market for beer sold to supermarkets, hotels, restaurants and cafes. The price fixing extended to cheaper own-brand labels and rebates for bars.^[38]

In 2004 Heineken and Kronenbourg (then part of Scottish and Newcastle), the two dominant brewers in France, were fined €2.5m – with the penalty reduced for co-operating.^[38]

This is simply unacceptable: that major beer suppliers colluded to up prices and to carve up markets among themselves^[38]

— Neelie Kroes, EU Competition Commissioner

New investments in Russia[edit]

At the end of March 2022, over a month after Russia started its war in Ukraine, Heineken announced that it was leaving Russia (including with its other brands there, like Affligem, Amstel etc.), saying that ownership of the Russian subsidiary was no longer “durable or viable.” But despite this promise Heineken hired more than 240 new staff and launched no less than 61 new products on the Russian market last year, investigators from Follow the Money^[39] reported, based on an overview of 2022 by Heineken Russia. The Dutch brewer’s Russian subsidiary looked back on “a turbulent year, with many new growth opportunities.” One of these opportunities being the departure of Coca-Cola and Pepsi from Russia, which Heineken «cynically» used to «enter the non-alcoholic carbonated beverage market». Heineken announced even more investments for 2023, including more modern packaging and new flavors.^[40][41][42] New products launched in Russia included an Irish stout, replacing Guinness (which had been brewed and sold by Heineken, under licence), after Diageo withdrew from Russia.^[43]

Fake craft beers[edit]

In Ireland, Heineken briefly marketed «Blasket Blonde» in County Kerry from March 2015 to September 2016, and Beanntraí Bru in parts of County Cork in August 2016, as locally-made craft beers, from invented breweries.^[44]

Possible ties to the slave trade[edit]

On 15 February 1864, Gerard Adriaan Heineken bought De Hooiberg (the Haystack) brewery in Amsterdam.^[45] It remains unclear whether the funds for the purchase of the Haystack came from his father, a cheese trader, or his mother, whose estate included proceeds from her previous husband’s family’s historical investments in West Indies slave plantations.^[46][47]

In a letter to his mother 18 June 1863, Gerard discussed the potential Haystack purchase and his plans for the future. Gerard’s mother, Anna Geertruida van de Paauw, came to own shares in slave plantations in Berbice (modern day Guyana) and Suriname through her first marriage in 1829 to Pieter Jacob Schumacher van Oudorp (1804–1833)^[48] who died in 1833. The Schumacher family owned several plantations in Berbice and Suriname, according to records held at the UK’s National Archive.^[49] After Pieter Schumacher died, Anna was remarried to Cornelis Heineken and had four children, one of which was Gerard Heineken. Anna died in 1881.^[47]

See also[edit]

References[edit]

External links[edit]

• Official website

Heineken N.V.

Corporate logo since 2011
Type	Naamloze vennootschap
Traded as	Euronext Amsterdam: HEIA AEX component
ISIN	NL0000009165
Industry	Brewing
Founded	15 February 1864; 159 years ago
Founder	Gerard Adriaan Heineken
Headquarters	Amsterdam , Netherlands
Area served	Worldwide
Key people	Dolf van den Brink (Chairman/CEO)[1] Laurence Debroux (CFO)[1]
Products	Heineken brands
Revenue	€21.941 billion (2021)[2]
Operating income	€ 4.483 million (2021)[2]
Net income	€3.324 billion (2021)[2]
Total assets	€48.850 billion (2021)[2]
Total equity	€19.700 billion (2021)[2]
Owner	Charlene de Carvalho-Heineken (23%)[3] Fomento Económico Mexicano (14.8%)[4]
Number of employees	82,257 (2021)[2]
Website	theheinekencompany.com

Heineken N.V. (Dutch pronunciation: [ˈɦɛinəkə(n)]) is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality beers and ciders and employs approximately 85,000 people.^[5]

With an annual beer production of 24.14 billion litres in 2019, and global revenues of 23.894 billion euro in 2019,^[6] Heineken N.V. is the number one brewer in Europe and one of the largest brewers by volume in the world.^[7] Heineken’s Dutch breweries are located in Zoeterwoude, ‘s-Hertogenbosch and Wijlre. The original brewery in Amsterdam, closed in 1988, is preserved as a museum called Heineken Experience.

Since the merger between the two largest brewing empires in the world, Anheuser-Busch InBev and SABMiller, in October 2016, Heineken has been the second-largest brewer in the world.^[8]

History[edit]

Gerard Adriaan Heineken[edit]

The Heineken company was founded in 1864 when the 22-year-old Gerard Adriaan Heineken bought a brewery known as De Hooiberg (the haystack) in Amsterdam. In 1869 Heineken switched to the use of bottom-fermenting yeast. In 1873 the brewery’s name changed to Heineken’s Bierbrouwerij Maatschappij (HBM), and opened a second brewery in Rotterdam in 1874. In 1886 Dr. H. Elion, a pupil of the French chemist Louis Pasteur, developed the «Heineken A-yeast» in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer.

Henry Pierre Heineken[edit]

The founder’s son, Henry Pierre Heineken [nl], managed the company from 1917 to 1940, and continued involvement with the company until 1951. During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale production.

After World War I, the company focused more and more on exports. Three days after Prohibition ended in the United States, the first Heineken shipment landed in New York. From that day on, Heineken has remained one of the most successful imported beer brands in the United States.

Alfred Henry Heineken[edit]

Henry Pierre’s son, Alfred Henry «Freddy» Heineken, started working at the company in 1940, and in 1971 was appointed Chairman of the Executive Board. He was a powerful force behind Heineken’s continued global expansion, and while he retired from the Executive Board in 1989, he maintained involvement with the company until his death in 2002.

During this period, Heineken tried to increase its stock price by purchasing competing breweries and closing them down. After World War II, many small breweries were bought or closed. In 1968 Heineken merged with its biggest competitor, Amstel, and in 1975 opened a new brewery in Zoeterwoude. The Amstel brewery was closed in 1980, and its production moved to Zoeterwoude and Den Bosch.

Present[edit]

With the part acquisition of Scottish and Newcastle in 2007/2008 Heineken became the third-largest brewer based on revenues, behind the Belgian-Brazilian AB InBev and the British-South African SAB.

Since the merger between Anheuser-Busch InBev and SABMiller in October 2016, Heineken became the second largest brewer in the world.^[9]

On 12 January 2010, Heineken International successfully bought the brewery division of Mexican giant FEMSA in all-stock deal expanding its reach throughout Latin America. The deal brought brands such as Dos Equis XX, Bohemia and Sol under Heineken ownership. Thru the deal, Heineken also started selling its products in Latin America through FEMSA’s distribution network. The deal made FEMSA 20% owner of Heineken N.V. essentially becoming its largest single shareholder after the Dutch families (Heineken family and Hoyer family) who owns 25.83% and public shareholders owning 54.17%.^[10]

The FEMSA acquisition is expected to keep Heineken in its strong position by growing its market share in the Latin American markets. FEMSA has a massive distribution network and owns Mexico’s largest convenience store chain OXXO, which has thousands of locations throughout the country.

In September 2014, it was announced that Heineken would sell its Mexican packaging business Empaque to Crown for around $1.23 billion.^[11] Also during that month, Heineken revealed it was in talks to sell its Czech operations to Molson Coors.^[12]

On 10 September 2015, Heineken International announced it would acquire a 50% stake in Lagunitas Brewing Company of Petaluma, California as part of an effort to allow Lagunitas to expand its operations globally. As part of the deal Lagunitas will no longer be considered a craft brewer as the Heineken stake is greater than 25%.^[13]

In January 2017, Heineken announced it was in negotiations to buy the Kirin Company’s 12 breweries in Brazil.^[8] The following month, Heineken closed the deal and bought Brasil Kirin for US$700 million.^[14]

After previously acquiring 50% of Lagunitas Brewing Company, Heineken announced, on 4 May 2017, it would be purchasing the remaining 50%—making it the sole owner of Lagunitas.^[15]

In June 2018, Heineken named Maggie Timoney as the CEO of Heineken USA, making her the first woman to become the CEO of a major United States beer supplier.^[16]

In 2018, Heineken signed an agreement with China Resources Enterprises to purchase a 40% stake into the company.^[17]

Global structure[edit]

Heineken organises the company into five territories which are then divided into regional operations.^[18] The regions are: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, and Asia Pacific. These territories contain 115 brewing plants in more than 65 countries,^[19] brewing local brands in addition to the Heineken brand.

Executive team[edit]

The executive team of the company consists of the following people:^[20]

• Dolf van den Brink, Chairman Executive Board/CEO
• Harold van der Broek, Member Executive Board/CFO
• Marc Busain, President Americas
• Jacco van der Linden, President Asia Pacific
• Chris Van Steenbergen, Chief Human Resources Officer
• Marc Gross, Chief Supply Chain Officer
• Jan Derck van Karnebeek, Chief Commercial Officer
• Roland Pirmez, President Africa, Middle East and Eastern Europe
• Blanca Juti, Chief Corporate Relations Officer
• Soren Hagh, President Europe

Brewing plants[edit]

Heineken’s brewing plants have been designed and engineered in 4 main parts of the world.^[21]

Africa and the Middle East[edit]

Heineken has 17 operating companies in Africa and the Middle East.^[22]
These include:

• Brasseries du Maroc, Morocco
• Al Ahram Beverages Company, Egypt
• Amstel Brewery, Jordan
• Harar Brewery, Ethiopia
• Bralirwa, Rwanda
• Brarudi, Burundi
• Brasserie Almaza, Lebanon
• Brasseries de Bourbon, Réunion
• Bralima, Democratic Republic of the Congo
• Consolidated Breweries, Nigeria
• Groupe Castel Algérie, Algeria
• Nigerian Breweries, Nigeria
• Société nouvelles des Brasseries SONOBRA, Tunisia
• Sierra Leone Brewery Limited, Sierra Leone
• Sedibeng Brewery, South Africa
• Tango Brewery, Algeria

Asia Pacific[edit]

Breweries in Asia Pacific:^[22]

• Cambodia Brewery Ltd (CBL) in Cambodia
• Shanghai Asia Pacific Brewery in China
• Hainan Asia Pacific Brewery Company Ltd in China
• Guangzhou Asia Pacific Brewery in China (under construction)
• Multi Bintang Indonesia in Indonesia
• Lao Asia Pacific Brewery in Laos
• Sungai Way Brewery in Malaysia
• DB Breweries in New Zealand
• South Pacific Brewery Ltd (SPB) in Papua New Guinea
• Asia Pacific Breweries in Singapore
• Asia Pacific Brewery Lanka Limited (APB Lanka) in Sri Lanka
• Thai Asia Pacific Brewery in Thailand
• Heineken Vietnam Brewery Co Ltd in Vietnam
• Heineken Hanoi Brewery Co Ltd in Vietnam
• United Breweries Ltd Bangalore in India

Europe[edit]

Breweries in Europe:^[22]

• Brau Union Österreich in Austria
• Syabar Brewing Company in Belarus
• Alken-Maes in Belgium
• Zagorka Brewery in Bulgaria
• Karlovačka pivovara in Croatia
• Starobrno in the Czech Republic
• Federation Breweries in Gateshead, England (closed 2010)^[23]
• H. P. Bulmer in Hereford in England
• John Smith’s in Tadcaster, England
• Royal Brewery in Manchester, England
• Heineken France:
  • Brasserie de l’Espérance in Schiltigheim
  • Brasserie Pelforth in Mons-en-Baroeul
  • Brasserie de la Valentine in Marseille
  • Brasserie Fischer in Schiltigheim (closed 2009)
  • Brasserie Adelshoffen in Schiltigheim (closed 2000)
  • Brasserie Mutzig in Mutzig (closed 1989)
• Athenian Brewery in Greece
• Heineken Hungária in Hungary
• Heineken Ireland at Lady’s Well Brewery in Cork, Ireland
• Heineken Italia in Italy
• Heineken Nederland in the Netherlands
• Żywiec Brewery in Poland
• Central de Cervejas in Portugal
• Heineken Romania in Romania
• Heineken Brewery LLC in Russia
• Heineken Srbija in Serbia
• Caledonian Brewery, Edinburgh, Scotland
• Heineken Slovensko in Slovakia
• Heineken España in Spain, with breweries in Seville, Valencia, Jaén and Madrid
• Heineken Switzerland in Switzerland
• Calanda Bräu in Switzerland
• Pivovarna Laško Union in Slovenia

The Americas[edit]

Breweries in the Americas:^[22]

• Brasserie Nationale d’Haiti in Haiti
• Commonwealth Brewery in the Bahamas
• Cervejarias Kaiser in Brazil
• Cervecería Cuauhtémoc Moctezuma in Mexico
• Cervecerías Barú-Panama, S.A. in Panama
• Desnoes & Geddes in Jamaica
• Lagunitas Brewing Company in the United States
• Windward & Leeward Brewery in Saint Lucia
• Surinaamse Brouwerij in Suriname

On 20 January 2017, Heineken NV and Kirin Holdings confirmed they were in negotiations for Heineken to acquire Kirin’s beer operations in Brazil. Kirin had earlier bought assets in Brazil in 2011 with the local brewer Schincariol, which makes Nova Schin and Baden Baden.^[24]

Beer brands[edit]

Heineken International owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Amstel; though the portfolio includes Cruzcampo, Affligem, Żywiec, Starobrno, Tiger Beer, Zagorka, Red Stripe, and Birra Moretti. Heineken has added a cider blend named Jillz to their list of brands. Since mid-2007, Heineken has also taken ownership of former S&N International brands such as Strongbow and Bulmers Ciders and John Smith’s and Newcastle Brown Ale.^[25] Heineken owns the Czech brand Dačický, which was brewed in Kutná Hora from 1573 until Heineken took ownership of it, and closed the brewery.^[26] In 2010, Heineken bought Mexican brewery FEMSA Cerveza, including brands Tecate, Sol, Dos Equis, Indio and Kloster.

Ownership[edit]

The shares of Heineken International are traded on the NYSE Euronext Amsterdam and OTCQX under the symbols: HEIA and HEINY respectively. As at 31 December 2013, the shareholding in the group’s stock was as depicted in the table below:^[27]

Heineken International stock ownership

Rank	Name of Owner	% Ownership
1	Heineken Holding N.V1	50.005
2	Fomento Económico Mexicano, S.A.B. de C.V2 – FEMSA	12.532
3	Others	37.463
	Total	100.00

1. Heineken Holding N.V is a public company listed on the NYSE Euronext Amsterdam. Its single investment is Heineken International. It is majority owned by L’Arche Green N.V an investment vehicle of the Heineken family and the Hoyer family.
2. Fomento Económico Mexicano, S.A.B. de C.V (FEMSA) holds an additional 14.935% in Heineken Holding N.V bringing the total direct and indirect shareholding in Heineken International to 20%.

Marketing[edit]

Advertising[edit]

Heineken’s main advertising slogan in the UK was «Refreshes the parts other beers cannot reach»,^[28] some of which featured voice-over narration by Danish comedian/pianist Victor Borge. The British TV campaign ran for over 30 years – stopping in 2005.^[29][30] From March 2011 they have been advertising using the song ‘The Golden Age’ by The Asteroids Galaxy Tour. After the success of The Entrance, a web advert (4M views in YouTube), Heineken launched The Date in May 2011.^[31]

In March 2017 in Amsterdam, Heineken opened a pop-up bakery for five days to promote the yeast used in its brewing. The bread was made by Mark Plaating and proceeds were donated to a local baking guild.^[32]

[edit]

Heineken sponsors several sporting events. The Heineken Cup was an annual rugby union knock-out competition involving leading club, regional and provincial teams from the Six Nations: England, France, Scotland, Wales, Ireland, and Italy. Heineken was the title sponsor from the cup’s inaugural tournament in 1995–96, until the tournament ceased in 2014 and was replaced by the Champions Cup. Heineken continued its sponsorship of European Club Rugby as the principle partner of the European Rugby Champions Cup returning to title sponsorship of the Champions Cup from 2018–19. They have been credited as the Founding Partner of European Rugby.

Heineken has been an integral partner of the UEFA Champions League since 2005, with a theme of «Enjoyed together around the world.»^[33] The Heineken Open (tennis) is a tennis tournament on the ATP International Series played in Auckland, New Zealand. Heineken also sponsors the music events: the Heineken Open’er Festival, a contemporary music festival held in Poland; and, since 2004, the Oxegen music festival in Ireland. Heineken sponsors the Ballyheigue Summerfest in County Kerry, Ireland. In 2016, Heineken became the Official Beer of the Formula One World Championship after the Canadian Grand Prix.^[34] During the knockout stage of the 2019–20 season, Heineken 0,0% became the official beer of the UEFA Europa League as the season resumed followed with the start of the 2020–21 season.^[35]

Holland Heineken House[edit]

Since 1992 Heineken organises, together with NOC*NSF, the Dutch meeting place at all the Olympic Games, called the Holland Heineken House.

Heineken Experience[edit]

The Heineken Experience is a museum about Heineken Pilsener and the Heineken brewery, based in the original brewery in Amsterdam. The original building was built in 1867, and was in use as a brewery until 1988.^[36] In 1991, when part of the establishment was torn down, the Heineken Reception and Information Centre (Dutch: Heineken ontvangst- en informatiecentrum) was opened in the remaining building. In 2001 the name was changed to Heineken Experience.^[37]

The museum features «rides», interactive exhibits, and two bars. It also gives an insight into the company’s history and brewing processes through the years. Visitors receive one small tasting glass and two full-sized glasses of Heineken beer to drink at the end of the tour, both paid for by the 21 euro entry fee.^{[citation needed]}

Controversies[edit]

This article’s Criticism or Controversy section may compromise the article’s neutrality by separating out potentially negative information. Please integrate the section’s contents into the article as a whole, or rewrite the material. (March 2021)

Price fixing[edit]

On 18 April 2007 the European commission fined Heineken €219.3m, Grolsch €31.65m and Bavaria €22.85m for operating a price fixing cartel in the Netherlands, totalling €273.7m. InBev, (formerly Interbrew), escaped without a penalty because it provided «decisive information» about the cartel which operated between 1996 and 1999 and others in the EU market. The brewers controlled 95% of the Dutch market, with Heineken claiming a half and the three others 15% each.^[38]

Neelie Kroes said she was «very disappointed» that the collusion took place at the very highest (boardroom) level. She added, Heineken, Grolsch, Bavaria and InBev tried to cover their tracks by using code names and abbreviations for secret meetings to carve up the market for beer sold to supermarkets, hotels, restaurants and cafes. The price fixing extended to cheaper own-brand labels and rebates for bars.^[38]

In 2004 Heineken and Kronenbourg (then part of Scottish and Newcastle), the two dominant brewers in France, were fined €2.5m – with the penalty reduced for co-operating.^[38]

This is simply unacceptable: that major beer suppliers colluded to up prices and to carve up markets among themselves^[38]

— Neelie Kroes, EU Competition Commissioner

New investments in Russia[edit]

At the end of March 2022, over a month after Russia started its war in Ukraine, Heineken announced that it was leaving Russia (including with its other brands there, like Affligem, Amstel etc.), saying that ownership of the Russian subsidiary was no longer “durable or viable.” But despite this promise Heineken hired more than 240 new staff and launched no less than 61 new products on the Russian market last year, investigators from Follow the Money^[39] reported, based on an overview of 2022 by Heineken Russia. The Dutch brewer’s Russian subsidiary looked back on “a turbulent year, with many new growth opportunities.” One of these opportunities being the departure of Coca-Cola and Pepsi from Russia, which Heineken «cynically» used to «enter the non-alcoholic carbonated beverage market». Heineken announced even more investments for 2023, including more modern packaging and new flavors.^[40][41][42] New products launched in Russia included an Irish stout, replacing Guinness (which had been brewed and sold by Heineken, under licence), after Diageo withdrew from Russia.^[43]

Fake craft beers[edit]

In Ireland, Heineken briefly marketed «Blasket Blonde» in County Kerry from March 2015 to September 2016, and Beanntraí Bru in parts of County Cork in August 2016, as locally-made craft beers, from invented breweries.^[44]

Possible ties to the slave trade[edit]

On 15 February 1864, Gerard Adriaan Heineken bought De Hooiberg (the Haystack) brewery in Amsterdam.^[45] It remains unclear whether the funds for the purchase of the Haystack came from his father, a cheese trader, or his mother, whose estate included proceeds from her previous husband’s family’s historical investments in West Indies slave plantations.^[46][47]

In a letter to his mother 18 June 1863, Gerard discussed the potential Haystack purchase and his plans for the future. Gerard’s mother, Anna Geertruida van de Paauw, came to own shares in slave plantations in Berbice (modern day Guyana) and Suriname through her first marriage in 1829 to Pieter Jacob Schumacher van Oudorp (1804–1833)^[48] who died in 1833. The Schumacher family owned several plantations in Berbice and Suriname, according to records held at the UK’s National Archive.^[49] After Pieter Schumacher died, Anna was remarried to Cornelis Heineken and had four children, one of which was Gerard Heineken. Anna died in 1881.^[47]

See also[edit]

References[edit]

External links[edit]

• Official website

Как пишется хайнекен на английском

Heineken — Тип … Википедия

Heineken — N.V. Rechtsform Aktiengesellschaft (N.V.) ISIN NL0000009165 Gründung … Deutsch Wikipedia

Heineken N.V. — Heineken N.V. Unternehmensform Aktiengesellschaft (N.V.) ISIN … Deutsch Wikipedia

Heineken — o (Heineken Brouwerijen) es un fabricante de cerveza Holandés establecido en 1864 cuando Gerard Adriaan Heineken compró una destilería en Amsterdam. Hacia finales del 2004, Heineken era dueña de 130 destilerías en más de 65 países y contaba con… … Enciclopedia Universal

Heineken™ — [Heineken] an international company based in Holland that makes ↑lager (= a type of pale light beer). It became famous in Britain for its humorous advertisements which ended with the words: ‘Heineken refreshes the parts other beers cannot reach’ … Useful english dictionary

Heineken N. V. — Heineken N. V. [ hɛi̯nəkə ], niederländische Brauereigruppe, einer der größten europäischen Bierproduzenten; Sitz: Amsterdam. Tochtergesellschaften sind u. a. das italienische Brauunternehmen Birra Dreher S. p. A. und die spanische… … Universal-Lexikon

Heineken — This article is about the beer. For the company, see Heineken International. For other uses, see Heineken (disambiguation). Heineken Pilsener Manufacturer Heineken International, The Netherlands Introduced … Wikipedia

Heineken — Logo de Heineken Création 1864 Fondateurs Simon Louka … Wikipédia en Français

Heineken — Cartel publicitario de cerveza Heineken. Heineken International es un fabricante de cerveza holandés establecido en 1864. Con una producción de 121,8 millones de hectolitros de cerveza al año, está clasificada como la tercera fábrica de cerveza… … Wikipedia Español

Heineken — Recorded in Europe in some four hundred surnames spelling forms since the medieval times, this name is a derivative of the pre 7th century German personal name Heim ric , meaning home rule . Compound names of this type, were very popular in the… … Surnames reference

Источник статьи: http://translate.academic.ru/Heineken/ru/en/

Как пишется хайнекен на английском

Heineken — Тип … Википедия

Heineken — N.V. Rechtsform Aktiengesellschaft (N.V.) ISIN NL0000009165 Gründung … Deutsch Wikipedia

Heineken N.V. — Heineken N.V. Unternehmensform Aktiengesellschaft (N.V.) ISIN … Deutsch Wikipedia

Heineken — o (Heineken Brouwerijen) es un fabricante de cerveza Holandés establecido en 1864 cuando Gerard Adriaan Heineken compró una destilería en Amsterdam. Hacia finales del 2004, Heineken era dueña de 130 destilerías en más de 65 países y contaba con… … Enciclopedia Universal

Heineken™ — [Heineken] an international company based in Holland that makes ↑lager (= a type of pale light beer). It became famous in Britain for its humorous advertisements which ended with the words: ‘Heineken refreshes the parts other beers cannot reach’ … Useful english dictionary

Heineken N. V. — Heineken N. V. [ hɛi̯nəkə ], niederländische Brauereigruppe, einer der größten europäischen Bierproduzenten; Sitz: Amsterdam. Tochtergesellschaften sind u. a. das italienische Brauunternehmen Birra Dreher S. p. A. und die spanische… … Universal-Lexikon

Heineken — This article is about the beer. For the company, see Heineken International. For other uses, see Heineken (disambiguation). Heineken Pilsener Manufacturer Heineken International, The Netherlands Introduced … Wikipedia

Heineken — Logo de Heineken Création 1864 Fondateurs Simon Louka … Wikipédia en Français

Heineken — Cartel publicitario de cerveza Heineken. Heineken International es un fabricante de cerveza holandés establecido en 1864. Con una producción de 121,8 millones de hectolitros de cerveza al año, está clasificada como la tercera fábrica de cerveza… … Wikipedia Español

Heineken — Recorded in Europe in some four hundred surnames spelling forms since the medieval times, this name is a derivative of the pre 7th century German personal name Heim ric , meaning home rule . Compound names of this type, were very popular in the… … Surnames reference

Источник статьи: http://translate.academic.ru/heineken/en/ru/

Как пишется хайнекен на английском

История компании берёт начало 15 февраля 1864 года, когда её основатель Герард Адриан Хейнекен купил амстердамскую пивоварню Haystack [4] .

Собственники и руководство

Основной акционер компании — Heineken Holding N.V. (50,005 %), в которой семье Хейнекен через компанию L’Arche Holding S. A. принадлежит 50,005 %. Рыночная капитализация на 7 августа 2006 года — около 17,7 млрд евро.

Президент компании — Жан-Франсуа ван Боксмеер.

Деятельность

На 2006 Heineken принадлежало 130 пивоварен в более чем 65 странах. Помимо всемирно известных марок Heineken и Amstel, компания выпускает свыше 170 международных и локальных марок пива, среди которых Cruzcampo, Tiger, Żywiec, Birra Moretti, Murphy’s, Star и др.

Общая численность персонала — свыше 64 тыс. человек. С ежегодным выпуском пива в объёме 121,8 млн гектолитров, Heineken является третьей в мире пивоваренной компанией после Anheuser-Busch InBev и SABMiller.

Чистая прибыль компании в 2008 году составила 209 млн евро (падение на 74 % по сравнению с предыдущим годом), а выручка достигла 14,319 млрд евро (рост на 27 %). [1]

Heineken — самый популярный экспортный пивной бренд. В Европе самыми продаваемыми пивными брендами являются Heineken и Amstel, принадлежащие Heineken Holding. Также Heineken принадлежат такие известные бренды как Edelweiss, Zipfer, Paulaner, Gosser и т. п.

По сообщению компании от июня 2007 года, Heineken N.V. приобретает чешскую Krusovice Brewery у германской Radeberger Gruppe. Сделка будет профинансирована из средств компании, её сумма не разглашается. Благодаря этой покупке Heineken рассчитывает увеличить свою рыночную долю на пивном рынке Чехии до 8 % (1,6 млн гектолитров). Сделка должна быть одобрена регулирующими органами и её завершение запланировано на 1 сентября 2007 г. [5]

В январе 2010 года Heineken приобрел FEMSA — крупнейшую пивоваренную компанию Мексики. Сделка было осуществлена путем обмена акций. Heineken получил 100 % акций FEMSA, акционеры мексиканской компании получили взамен 20%-й пакет акций Heineken. Стоимость сделки оценивается в 5,3 миллиарда евро (7,7 миллиарда долларов). [6]

Heineken в Чехии

По итогам 2007 года компания Heineken занимала 3 место (14 %) по объёмам производства пива в Чешской Республике с торговыми марками Starobrno, Hostan, Krušovice, Zlatopramen, Březňák, Louny, Dačický, Lorec, Jarošov и Pivrnec. Суммарное производство достигло 3 млн гектолитров в год. На экспорт было отправлено более трети произведённого.

Heineken в России

Нидерландская компания работает в РФ как ООО «Объединенные пивоварни Хейнекен» и владеет в России 8 пивоваренными заводами: «Пивоварня Хейнекен» (Санкт-Петербург), «Сибирская Пивоварня Хейнекен» (Новосибирск), «Шихан» (Стерлитамак), «Волга» (Нижний Новгород), «Патра» (Екатеринбург), «Байкал» (Иркутск), пивоварня группы «ПИТ» (Калининград), «Амур-пиво» (Хабаровск).

Марки, выпускаемые российскими предприятиями — «Heineken», «Amstel», «Edelweiss», «Guinness Original», «Gosser», «Buckler», «Zlatý Bažant», «Konigsberg», «Бочкарёв», «Пит», «Охота», «Степан Разин», «Три медведя», «Доктор Дизель», «Шихан», «Седой урал», «Окское», «Жигулевское Хейнекен», «Патра», «Стрелец», «Остмарк», “Вольная Сибирь”

В ноябре 2006 запущено производство нового пива «Bud» по лицензии американской Anheuser-Busch. На калининградском заводе по заказу компании Kirin производится одноимённый бренд. Контракт истек в конце 2008 года.

Heineken является эксклюзивным дистрибьютором премиальных брендов Guinness Draught и Kilkenny, которые продаются в пабах по всей России.

В 2006 году российские пивоварни Heineken произвели 13,7 млн гектолитров пива. По итогам 2006 года доля рынка Heineken в России составляла 16,2 %. По итогам 2007 г. — 12,8 % по стоимости. [7]

В 2008, по данным «СПАРК-Интерфакса», выручка головного ООО «Объединенные пивоварни Хейнекен» — 16,9 млрд руб., чистый убыток — 2,3 млрд руб. Компания контролирует 15,8 % пивного рынка. [8]

Президент российского представительства компании — Димитар Алексиев. [9]

Heineken в Белоруссии

В конце 2007 года компания Heineken вышла на белорусский рынок, приобретя контрольный пакет акций бобруйской пивоваренной компании «Сябар», занявшей в 2007 году второе место в стране по объёму производства пива. В течение 2008 года компания провела реконструкцию завода [10] . В 2010 году “Пивоваренная компания «Сябар» была переименована в «Пивоварни Хайнекен».

Приобретение в мае 2008 году контрольного пакета акций ОАО «Речицапиво» позволило Heineken довести свою долю рынка до 24 %.

В 2011 году компания «Пивоварни Хайнекен» вышла на первое место в Белоруссии по объёму рынка (22,5 %), обойдя по этому показателю многолетнего лидера пивоваренную компанию «Криница» (22,2 %). Доля рынка компании «Речицапиво» в 2011 году составила всего 0,5 % [11] .

Примечания

1. ↑ 12Fortune Global 500 2010: The World’s Biggest Companies – Heineken Holding – HINKY
2. ↑ С точки зрения максимально точной русской передачи звучания фамилии и согласно нидерландско-русской практической транскрипции, верным вариантом полагается признать Хейнекен. Форма Хайнекен была, видимо, заимствована посредством английского языка, передающего нидерландский дифтонг [ɛi] своим [aɪ] .
3. ↑http://www.heineken.com/russia
4. ↑Heineken International History. // heinekeninternational.com. Архивировано из первоисточника 19 ноября 2012.Проверено 13 ноября 2012.
5. ↑Heineken приобретает Krusovice // РБК, 15 июня 2007
6. ↑Heineken приобрел мексиканцев
7. ↑Старый брэнд дешевле новых двух. Коммерсантъ № 28 (3845) (20 февраля 2008 года). Архивировано из первоисточника 15 февраля 2012.Проверено 12 августа 2010.
8. ↑Ъ-Газета — Heineken сливает квас
9. ↑Heineken сменила президента в России :: Потребрынок :: РБК daily от 17.07.2008
10. ↑Heineken поделился планами на будущее в Беларуси
11. ↑Дмитрия Заяц.На пивном рынке Беларуси произошел переворот // Белорусские новости. — 17 января 2012.

Ссылки

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Wikimedia Foundation . 2010 .

Смотреть что такое “Heineken” в других словарях:

Heineken — N.V. Rechtsform Aktiengesellschaft (N.V.) ISIN NL0000009165 Gründung … Deutsch Wikipedia

Heineken N.V. — Heineken N.V. Unternehmensform Aktiengesellschaft (N.V.) ISIN … Deutsch Wikipedia

Heineken — o (Heineken Brouwerijen) es un fabricante de cerveza Holandés establecido en 1864 cuando Gerard Adriaan Heineken compró una destilería en Amsterdam. Hacia finales del 2004, Heineken era dueña de 130 destilerías en más de 65 países y contaba con… … Enciclopedia Universal

Heineken™ — [Heineken] an international company based in Holland that makes ↑lager (= a type of pale light beer). It became famous in Britain for its humorous advertisements which ended with the words: ‘Heineken refreshes the parts other beers cannot reach’ … Useful english dictionary

Heineken N. V. — Heineken N. V. [ hɛi̯nəkə ], niederländische Brauereigruppe, einer der größten europäischen Bierproduzenten; Sitz: Amsterdam. Tochtergesellschaften sind u. a. das italienische Brauunternehmen Birra Dreher S. p. A. und die spanische… … Universal-Lexikon

Heineken — This article is about the beer. For the company, see Heineken International. For other uses, see Heineken (disambiguation). Heineken Pilsener Manufacturer Heineken International, The Netherlands Introduced … Wikipedia

Heineken — Logo de Heineken Création 1864 Fondateurs Simon Louka … Wikipédia en Français

Heineken — Cartel publicitario de cerveza Heineken. Heineken International es un fabricante de cerveza holandés establecido en 1864. Con una producción de 121,8 millones de hectolitros de cerveza al año, está clasificada como la tercera fábrica de cerveza… … Wikipedia Español

Heineken — Recorded in Europe in some four hundred surnames spelling forms since the medieval times, this name is a derivative of the pre 7th century German personal name Heim ric , meaning home rule . Compound names of this type, were very popular in the… … Surnames reference

Источник статьи: http://dic.academic.ru/dic.nsf/ruwiki/141974

Heineken

Содержание

История

История компании берёт начало 15 февраля 1864 года, когда её основатель Герард Адриан Хейнекен купил амстердамскую пивоварню Haystack (рус. Хайникен) [4] .

Собственники и руководство

Основной акционер компании — Heineken Holding N.V. (50,005 %), в которой семье Хейнекен через компанию L’Arche Holding S. A. принадлежит 50,005 %. Рыночная капитализация на 7 августа 2006 года — около €17,7 млрд.

Президент компании — Жан-Франсуа ван Боксмеер.

Деятельность

По состоянию на 2006 год компании принадлежало 130 пивоварен в более чем 65 странах. Помимо всемирно известных марок Heineken и Amstel, компания выпускает свыше 170 международных и локальных марок пива, среди которых Cruzcampo, Tiger, Żywiec, Birra Moretti, Murphy’s, Star и др.

Общая численность персонала — свыше 64 тыс. человек. С ежегодным выпуском пива в объёме 121,8 млн гектолитров, компания является третьей в мире пивоваренной компанией после Anheuser-Busch InBev и SABMiller.

Чистая прибыль компании в 2008 году составила €209 млн (падение на 74 % по сравнению с предыдущим годом), а выручка достигла €14,319 млрд (рост на 27 %) [1] .

Heineken — самый популярный экспортный пивной бренд компании. В Европе самыми продаваемыми пивными брендами являются Heineken и Amstel, также компании принадлежат такие известные бренды как Edelweiss, Zipfer, Gösser и т. п.

В июне 2007 года компания приобрела чешскую Krušovice Brewery у германской Radeberger Gruppe, сумма сделки не разглашалась [5] .

В январе 2010 года компания приобрела крупнейшую пивоваренную компанию Мексики Femsa, сделка была осуществлена путём обмена акций, в итоге в обмен на 100 % акций Femsa акционеры мексиканской компании получили 20 % акций Heineken. Стоимость сделки оценивается в €5,3 млрд ($7,7 млрд) [6] .

Heineken в Чехии

По итогам 2007 года компания Heineken занимала 3 место (14 %) по объёмам производства пива в Чешской Республике с торговыми марками Starobrno, Hostan, Krušovice, Zlatopramen, Březňák, Louny, Dačický, Lorec, Jarošov и Pivrnec. Суммарное производство достигло 3 млн гектолитров в год. На экспорт было отправлено более трети произведённого.

Heineken в России

Нидерландская компания работает в России c 2002 года как ООО «Объединенные пивоварни Хейнекен» и владеет в России 7 пивоваренными заводами: «Пивоварня Хейнекен» (Санкт-Петербург), «Сибирская Пивоварня Хейнекен» (Новосибирск), «Шихан» (Стерлитамак), «Волга» (Нижний Новгород), «Патра» (Екатеринбург), «Байкал» (Иркутск), «Амур-пиво» (Хабаровск).

Марки, выпускаемые российскими предприятиями — «Heineken», «Amstel», «Edelweiss», «Guinness Original», «Gösser», «Buckler», «Zlatý Bažant», «Desperados», «Калинкинъ», «Königsberg», «Бочкарёв», «ПИТ», «Охота», «Степан Разин», «Три медведя», «Doctor Diesel», «Шихан», «Седой Урал», «Окское», «Жигулёвское Хейнекен», «Патра», «Стрелец», «Остмарк», «Вольная Сибирь», «Крепкое», «Берег Байкала»

В ноябре 2006 года запущено производство пива «Bud» по лицензии американской Anheuser-Busch. На калининградском заводе по заказу компании Kirin производился одноимённый бренд. Контракт истек в конце 2008 года.

Heineken является эксклюзивным дистрибьютором премиальных брендов Guinness Draught и Kilkenny, которые продаются в пабах по всей России.

В 2006 году российские пивоварни компании произвели 13,7 млн гектолитров пива. По итогам 2006 года доля рынка компании в России составляла 16,2 %, по итогам 2007 года — 12,8 % по стоимости [7] .

В 2008 году, по данным «СПАРК-Интерфакса», выручка головного ООО «Объединенные пивоварни Хейнекен» — 16,9 млрд руб., чистый убыток — 2,3 млрд руб. Компания контролирует 15,8 % пивного рынка [8] .

Президент российского представительства компании — Баудевайн Хаарсма [9] .

В фильме «Срочно требуется Дед Мороз!», когда подросток и Дед Мороз бегают по магазину, он увидел нидерландскую марку одноимённого названия пива.

Heineken в Белоруссии

Концерн Heineken N. V. вышел на белорусский рынок в декабре 2007 года, купив в Бобруйске пивзавод «Сябар». Затем голландская компания стала собственником «Речицапиво». В 2013 году на фоне падения рынка и критике белорусских властей за убыточную работу и большие объёмы импорта, компания сконцентрировала производство пива и кваса в Бобруйске, а в Речице остались солодовня, склад и дистрибуционный центр. Количество персонала снизилось со 160 до 90 человек.

В 2017 году концерн Heineken N.V. продал все свои активы в Белоруссии группе Oasis (до переименования — Detroit Investmеnts). Компании договорились об объединении своих подразделений в Белоруссии в одну компанию, которая будет принадлежать и управляться компанией Oasis, в то время как Heineken предоставит лицензии на производство и продажу пива под своими брендами, а также продолжит обеспечение контроля качества и маркетинговой поддержки [10] .

Heineken на Украине

с 2015 года компания “Перша приватна броварня” на своем заводе в Радомышле варит по лицензии пиво “Heineken”, при этом не являясь собственностью данного концерна. Например, в США, до сих пор “Heineken” возят из Голландии.

Сейчас компании “Перша приватна броварня” принадлежат два пивоваренных завода – во Львове (мощность 1,4 млн гл) и в Радомышле (1,1 млн гл).

Источник статьи: http://wiki2.net/Heineken