Как пишется лакоста на английском правильно

From Wikipedia, the free encyclopedia

Lacoste S.A.

Type	Société anonyme
Industry	Retail
Founded	1933; 90 years ago
Founders	René Lacoste André Gillier
Headquarters	Troyes, Sidrap
Area served	Worldwide[1]
Key people	Didier Maus (Executive Chairman) Thierry Guibert (CEO) Louise Trotter (CCO)
Products	Clothing Footwear Fragrances Housewares
Owner	Maus Frères
Number of employees	8,500 (2019)[2]
Parent	Maus Frères
Website	lacoste.com

Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green alligator logo.^[3] René Lacoste, the company’s founder, was first given the nickname «the Alligator» by the American press after he bet his team captain an alligator-skin suitcase that he would win his match.^[4] He was later redubbed «the Crocodile» by French fans because of his tenacity on the tennis court.^[5] In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères.^[6]

History[edit]

René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. The company claims this as the first example of a brand name appearing on the outside of an article of clothing.^[7] Starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the U.S. This partnership ended in 1993 when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand. In 1977, Le Tigre Clothing was founded in an attempt to directly compete with Lacoste in the US market, selling a similar array of clothing, but featuring a tiger in place of the signature Lacoste crocodile.

More recently, Lacoste’s popularity has surged due to French designer Christophe Lemaire’s work to create a more modern, upscale look.^{[citation needed]} In 2005, almost 50 million Lacoste products sold in over 110 countries.^[9] Its visibility has increased due to the contracts between Lacoste and several tennis players, including former American tennis players Andy Roddick and John Isner, French veteran Richard Gasquet, and Swiss Olympic gold medalist Stanislas Wawrinka. Lacoste had also begun to increase its presence in the golf world, where noted two time Masters Tournament champion José María Olazábal and Scottish golfer Colin Montgomerie have been seen sporting Lacoste shirts in tournaments.

Bernard Lacoste became seriously ill in early 2005, which led him to transfer the presidency of Lacoste to his younger brother and closest collaborator for many years, Michel Lacoste. Bernard died in Paris on 21 March 2006.^[10]

Lacoste licenses its trademark to various companies. Until recently, Devanlay owned the exclusive worldwide clothing license, though today Lacoste Polo Shirts are also manufactured under licence in Thailand by ICC and also in China. Pentland Group has the exclusive worldwide license to produce Lacoste footwear, Coty Inc. owns the exclusive worldwide license to produce fragrance, and CEMALAC holds the license to produce Lacoste bags and small leather goods.^{[citation needed]}

In June 2007, Lacoste introduced their e-commerce site for the U.S. market.^[11] In 2009, Hayden Christensen became the face of the Challenge fragrance for men.^[12] In September 2010, Christophe Lemaire stepped down and Felipe Oliveira Baptista succeeded him as the creative manager of Lacoste.^[13]

René Lacoste Foundation is a community program developed to help children be able to play sports in school. In March 2016, the company opened a new flagship store on Fashion Street in Budapest.^[14]

In 2017, tennis player Novak Djokovic was named brand ambassador and «the new crocodile» (next to Rene Lacoste) for Lacoste. This obligation includes a five-year contract as well as multiple appearances in advertising campaigns, and was extended by three years.^[15]

In September 2019, Lacoste appointed Chinese singer / actor Z.Tao as their brand spokesperson for Asia Pacific as the brand’s first attempt of appointing someone for the region.^[16] In 2017, 2018, and 2019, Lacoste collaborated with Supreme to release a collection of co-branded clothing.^[17]

In 2018, Louise Trotter was appointed creative director of Lacoste. In January 2023, she left her position after a four-year tenure.^[18]

In late 2022, Lacoste signed a 15-year worldwide licensing agreement with Interparfums and the launch of a new perfume line in 2024, after wrapping up its previous relationship with Coty Inc.^[19]

Brand management[edit]

In the early 1950s, Bernard Lacoste teamed up with David Crystal, who at the time owned Izod, to produce Izod Lacoste clothing. In the 1970s and 1980s, it was extremely popular with teenagers who called the shirts simply Izod. While the union was both profitable and popular, Izod Lacoste’s parent company (Crystal Brands, Inc.) was saddled with debt from other business ventures. When attempts to separate Izod and Lacoste to create revenue did not alleviate the debt, Crystal sold his half of Lacoste back to the French and Izod was sold to Van Heusen.

However, starting in 2000, with the hiring of a new fashion designer Christophe Lemaire, Lacoste began to take over control of its brand name and logo, reining in their branding arrangements. Currently, Lacoste has once again returned to the elite status it held before a brand management crisis circa 1990.

Lacoste was involved in a long-standing dispute over its logo with Hong Kong-based sportswear company Crocodile Garments. At the time, Lacoste used a crocodile logo that faced right (registered in France in 1933) while Crocodile used one that faced left (registered in various Asian countries in the 1940s and 1950s). Lacoste tried to block an application from Crocodile to register its logo in China during the 1990s, the dispute ending in a settlement. As part of the agreement, Crocodile agreed to change its logo, which now sports scalier skin, bigger eyes and a tail that rises vertically.^[20]

[edit]

Tennis[edit]

Retired players[edit]

Golf^{[21][22][23][24]}[edit]

Retailers[edit]

Lacoste operates a large number of Lacoste boutiques worldwide located as concessions in leading department stores and also as independent venue stores. In the United Kingdom, Lacoste is available from a variety of shops including, JD Sports, KJ Beckett and John Lewis Partnership. Likewise in the United States, the Lacoste brand can be found in stores such as Saks Fifth Avenue, Nordstrom, Lord & Taylor, Neiman Marcus, Bloomingdale’s, Macy’s, Belk, Halls, and other independent retailers. In Canada, Lacoste is sold at Harry Rosen, Hudson’s Bay (retailer), its own boutiques, and other independent retailers. In Australia, it is sold at David Jones, and Myer.

Partnerships[edit]

In March 2022, Lacoste partnered with Mojang Studios, or Minecraft, to create a whole new series of apparel, called Lacoste x Minecraft. The crocodile logo will go pixelated in Аits Minecraft merch line, with lots of different varieties of the crocodile on polos, hoodies, and T-shirts.^[25]

Controversies[edit]

Environmental practices[edit]

In July 2011, Lacoste, along with other major fashion and sportswear brands including Nike, Adidas and Abercrombie & Fitch, was the subject of Dirty Laundry, a report by the environmental group Greenpeace. According to the findings of the report, Lacoste was accused of working with suppliers in China which contribute to the pollution of the Yangtze and Pearl Rivers. Samples taken from one facility belonging to the Youngor Group located on the Yangtze River Delta and another belonging to the Well Dyeing Factory Ltd. located on a tributary of the Pearl River Delta revealed the presence of hazardous and persistent hormone disruptor chemicals, including alkylphenols, perfluorinated compounds and perfluorooctane sulfonate.^[26]

Censorship of Palestinian art[edit]

In December 2011, Lacoste was accused of censoring the work of Palestinian artist Larissa Sansour. Sansour had initially been included on a shortlist of eight nominees for the prestigious Lacoste Élysée prize – a competition which had been organised by the Musée de l’Élysée in Lausanne, Switzerland, with Lacoste’s sponsorship. Sansour’s entry into the competition was entitled «Nation Estate», which involved a series of «dystopic sci-fi images based on Palestine’s admission to UNESCO». In this work Sansour imagines the state contained within a single skyscraper, with each floor representing a replica of «lost cities» including Jerusalem, Ramallah and Sansour’s own hometown of Bethlehem.

A month before the selection jury was to meet to choose the winner, however, the Musée de l’Élysée informed Sansour that Lacoste had changed its mind about including her work in the competition and asked the Museum to remove her as a nominee citing her work to be «too pro-Palestinian». Sansour soon went public with her story and within 48 hours the Musée de l’Élysée came out in her support announcing, in a press release,^[27] that it had decided to suspend its relationship with Lacoste as a sponsor of this prize due to its insistence on excluding Sansour from the competition. The museum emphasized that its decision to end the competition was in line with the organisation’s 25 years of commitment to artistic freedom.^[28]

Lacoste’s attempt to censor Sansour’s work led to widespread international negative media reports on the company’s actions and renewed discussions on the role of private sector companies in art sponsorships.^[29][30]

Xinjiang region[edit]

In 2020, the Australian Strategic Policy Institute accused at least 82 major brands, including Lacoste, of being connected to forced Uyghur labor in Xinjiang.^[31]

Operations in Russia[edit]

As of 25 September 2022, Lacoste was one of 238 companies that continued to operate its business as usual in Russia, as reported by Yale CELI List of companies.[1]

See also[edit]

• Croc O’ Shirt
• Crocodile Garments
• Izod
• Izod Lacoste
• Lacoste Essential (fragrance)
• Fred Perry
• Sergio Tacchini

References[edit]

External links[edit]

• Official website
• Official page at Facebook
• Official account at Twitter
• Lacoste – brand and company profile at Fashion Model Directory

From Wikipedia, the free encyclopedia

Lacoste S.A.

Type	Société anonyme
Industry	Retail
Founded	1933; 90 years ago
Founders	René Lacoste André Gillier
Headquarters	Troyes, Sidrap
Area served	Worldwide[1]
Key people	Didier Maus (Executive Chairman) Thierry Guibert (CEO) Louise Trotter (CCO)
Products	Clothing Footwear Fragrances Housewares
Owner	Maus Frères
Number of employees	8,500 (2019)[2]
Parent	Maus Frères
Website	lacoste.com

Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green alligator logo.^[3] René Lacoste, the company’s founder, was first given the nickname «the Alligator» by the American press after he bet his team captain an alligator-skin suitcase that he would win his match.^[4] He was later redubbed «the Crocodile» by French fans because of his tenacity on the tennis court.^[5] In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères.^[6]

History[edit]

René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. The company claims this as the first example of a brand name appearing on the outside of an article of clothing.^[7] Starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the U.S. This partnership ended in 1993 when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand. In 1977, Le Tigre Clothing was founded in an attempt to directly compete with Lacoste in the US market, selling a similar array of clothing, but featuring a tiger in place of the signature Lacoste crocodile.

More recently, Lacoste’s popularity has surged due to French designer Christophe Lemaire’s work to create a more modern, upscale look.^{[citation needed]} In 2005, almost 50 million Lacoste products sold in over 110 countries.^[9] Its visibility has increased due to the contracts between Lacoste and several tennis players, including former American tennis players Andy Roddick and John Isner, French veteran Richard Gasquet, and Swiss Olympic gold medalist Stanislas Wawrinka. Lacoste had also begun to increase its presence in the golf world, where noted two time Masters Tournament champion José María Olazábal and Scottish golfer Colin Montgomerie have been seen sporting Lacoste shirts in tournaments.

Bernard Lacoste became seriously ill in early 2005, which led him to transfer the presidency of Lacoste to his younger brother and closest collaborator for many years, Michel Lacoste. Bernard died in Paris on 21 March 2006.^[10]

Lacoste licenses its trademark to various companies. Until recently, Devanlay owned the exclusive worldwide clothing license, though today Lacoste Polo Shirts are also manufactured under licence in Thailand by ICC and also in China. Pentland Group has the exclusive worldwide license to produce Lacoste footwear, Coty Inc. owns the exclusive worldwide license to produce fragrance, and CEMALAC holds the license to produce Lacoste bags and small leather goods.^{[citation needed]}

In June 2007, Lacoste introduced their e-commerce site for the U.S. market.^[11] In 2009, Hayden Christensen became the face of the Challenge fragrance for men.^[12] In September 2010, Christophe Lemaire stepped down and Felipe Oliveira Baptista succeeded him as the creative manager of Lacoste.^[13]

René Lacoste Foundation is a community program developed to help children be able to play sports in school. In March 2016, the company opened a new flagship store on Fashion Street in Budapest.^[14]

In 2017, tennis player Novak Djokovic was named brand ambassador and «the new crocodile» (next to Rene Lacoste) for Lacoste. This obligation includes a five-year contract as well as multiple appearances in advertising campaigns, and was extended by three years.^[15]

In September 2019, Lacoste appointed Chinese singer / actor Z.Tao as their brand spokesperson for Asia Pacific as the brand’s first attempt of appointing someone for the region.^[16] In 2017, 2018, and 2019, Lacoste collaborated with Supreme to release a collection of co-branded clothing.^[17]

In 2018, Louise Trotter was appointed creative director of Lacoste. In January 2023, she left her position after a four-year tenure.^[18]

In late 2022, Lacoste signed a 15-year worldwide licensing agreement with Interparfums and the launch of a new perfume line in 2024, after wrapping up its previous relationship with Coty Inc.^[19]

Brand management[edit]

In the early 1950s, Bernard Lacoste teamed up with David Crystal, who at the time owned Izod, to produce Izod Lacoste clothing. In the 1970s and 1980s, it was extremely popular with teenagers who called the shirts simply Izod. While the union was both profitable and popular, Izod Lacoste’s parent company (Crystal Brands, Inc.) was saddled with debt from other business ventures. When attempts to separate Izod and Lacoste to create revenue did not alleviate the debt, Crystal sold his half of Lacoste back to the French and Izod was sold to Van Heusen.

However, starting in 2000, with the hiring of a new fashion designer Christophe Lemaire, Lacoste began to take over control of its brand name and logo, reining in their branding arrangements. Currently, Lacoste has once again returned to the elite status it held before a brand management crisis circa 1990.

Lacoste was involved in a long-standing dispute over its logo with Hong Kong-based sportswear company Crocodile Garments. At the time, Lacoste used a crocodile logo that faced right (registered in France in 1933) while Crocodile used one that faced left (registered in various Asian countries in the 1940s and 1950s). Lacoste tried to block an application from Crocodile to register its logo in China during the 1990s, the dispute ending in a settlement. As part of the agreement, Crocodile agreed to change its logo, which now sports scalier skin, bigger eyes and a tail that rises vertically.^[20]

[edit]

Tennis[edit]

Retired players[edit]

Golf^{[21][22][23][24]}[edit]

Retailers[edit]

Lacoste operates a large number of Lacoste boutiques worldwide located as concessions in leading department stores and also as independent venue stores. In the United Kingdom, Lacoste is available from a variety of shops including, JD Sports, KJ Beckett and John Lewis Partnership. Likewise in the United States, the Lacoste brand can be found in stores such as Saks Fifth Avenue, Nordstrom, Lord & Taylor, Neiman Marcus, Bloomingdale’s, Macy’s, Belk, Halls, and other independent retailers. In Canada, Lacoste is sold at Harry Rosen, Hudson’s Bay (retailer), its own boutiques, and other independent retailers. In Australia, it is sold at David Jones, and Myer.

Partnerships[edit]

In March 2022, Lacoste partnered with Mojang Studios, or Minecraft, to create a whole new series of apparel, called Lacoste x Minecraft. The crocodile logo will go pixelated in Аits Minecraft merch line, with lots of different varieties of the crocodile on polos, hoodies, and T-shirts.^[25]

Controversies[edit]

Environmental practices[edit]

In July 2011, Lacoste, along with other major fashion and sportswear brands including Nike, Adidas and Abercrombie & Fitch, was the subject of Dirty Laundry, a report by the environmental group Greenpeace. According to the findings of the report, Lacoste was accused of working with suppliers in China which contribute to the pollution of the Yangtze and Pearl Rivers. Samples taken from one facility belonging to the Youngor Group located on the Yangtze River Delta and another belonging to the Well Dyeing Factory Ltd. located on a tributary of the Pearl River Delta revealed the presence of hazardous and persistent hormone disruptor chemicals, including alkylphenols, perfluorinated compounds and perfluorooctane sulfonate.^[26]

Censorship of Palestinian art[edit]

In December 2011, Lacoste was accused of censoring the work of Palestinian artist Larissa Sansour. Sansour had initially been included on a shortlist of eight nominees for the prestigious Lacoste Élysée prize – a competition which had been organised by the Musée de l’Élysée in Lausanne, Switzerland, with Lacoste’s sponsorship. Sansour’s entry into the competition was entitled «Nation Estate», which involved a series of «dystopic sci-fi images based on Palestine’s admission to UNESCO». In this work Sansour imagines the state contained within a single skyscraper, with each floor representing a replica of «lost cities» including Jerusalem, Ramallah and Sansour’s own hometown of Bethlehem.

A month before the selection jury was to meet to choose the winner, however, the Musée de l’Élysée informed Sansour that Lacoste had changed its mind about including her work in the competition and asked the Museum to remove her as a nominee citing her work to be «too pro-Palestinian». Sansour soon went public with her story and within 48 hours the Musée de l’Élysée came out in her support announcing, in a press release,^[27] that it had decided to suspend its relationship with Lacoste as a sponsor of this prize due to its insistence on excluding Sansour from the competition. The museum emphasized that its decision to end the competition was in line with the organisation’s 25 years of commitment to artistic freedom.^[28]

Lacoste’s attempt to censor Sansour’s work led to widespread international negative media reports on the company’s actions and renewed discussions on the role of private sector companies in art sponsorships.^[29][30]

Xinjiang region[edit]

In 2020, the Australian Strategic Policy Institute accused at least 82 major brands, including Lacoste, of being connected to forced Uyghur labor in Xinjiang.^[31]

Operations in Russia[edit]

As of 25 September 2022, Lacoste was one of 238 companies that continued to operate its business as usual in Russia, as reported by Yale CELI List of companies.[1]

See also[edit]

• Croc O’ Shirt
• Crocodile Garments
• Izod
• Izod Lacoste
• Lacoste Essential (fragrance)
• Fred Perry
• Sergio Tacchini

References[edit]

External links[edit]

• Official website
• Official page at Facebook
• Official account at Twitter
• Lacoste – brand and company profile at Fashion Model Directory

From Wikipedia, the free encyclopedia

Lacoste S.A.

Type	Société anonyme
Industry	Retail
Founded	1933; 90 years ago
Founders	René Lacoste André Gillier
Headquarters	Troyes, Sidrap
Area served	Worldwide[1]
Key people	Didier Maus (Executive Chairman) Thierry Guibert (CEO) Louise Trotter (CCO)
Products	Clothing Footwear Fragrances Housewares
Owner	Maus Frères
Number of employees	8,500 (2019)[2]
Parent	Maus Frères
Website	lacoste.com

Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green alligator logo.^[3] René Lacoste, the company’s founder, was first given the nickname «the Alligator» by the American press after he bet his team captain an alligator-skin suitcase that he would win his match.^[4] He was later redubbed «the Crocodile» by French fans because of his tenacity on the tennis court.^[5] In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères.^[6]

History[edit]

René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. The company claims this as the first example of a brand name appearing on the outside of an article of clothing.^[7] Starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the U.S. This partnership ended in 1993 when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand. In 1977, Le Tigre Clothing was founded in an attempt to directly compete with Lacoste in the US market, selling a similar array of clothing, but featuring a tiger in place of the signature Lacoste crocodile.

More recently, Lacoste’s popularity has surged due to French designer Christophe Lemaire’s work to create a more modern, upscale look.^{[citation needed]} In 2005, almost 50 million Lacoste products sold in over 110 countries.^[9] Its visibility has increased due to the contracts between Lacoste and several tennis players, including former American tennis players Andy Roddick and John Isner, French veteran Richard Gasquet, and Swiss Olympic gold medalist Stanislas Wawrinka. Lacoste had also begun to increase its presence in the golf world, where noted two time Masters Tournament champion José María Olazábal and Scottish golfer Colin Montgomerie have been seen sporting Lacoste shirts in tournaments.

Bernard Lacoste became seriously ill in early 2005, which led him to transfer the presidency of Lacoste to his younger brother and closest collaborator for many years, Michel Lacoste. Bernard died in Paris on 21 March 2006.^[10]

Lacoste licenses its trademark to various companies. Until recently, Devanlay owned the exclusive worldwide clothing license, though today Lacoste Polo Shirts are also manufactured under licence in Thailand by ICC and also in China. Pentland Group has the exclusive worldwide license to produce Lacoste footwear, Coty Inc. owns the exclusive worldwide license to produce fragrance, and CEMALAC holds the license to produce Lacoste bags and small leather goods.^{[citation needed]}

In June 2007, Lacoste introduced their e-commerce site for the U.S. market.^[11] In 2009, Hayden Christensen became the face of the Challenge fragrance for men.^[12] In September 2010, Christophe Lemaire stepped down and Felipe Oliveira Baptista succeeded him as the creative manager of Lacoste.^[13]

René Lacoste Foundation is a community program developed to help children be able to play sports in school. In March 2016, the company opened a new flagship store on Fashion Street in Budapest.^[14]

In 2017, tennis player Novak Djokovic was named brand ambassador and «the new crocodile» (next to Rene Lacoste) for Lacoste. This obligation includes a five-year contract as well as multiple appearances in advertising campaigns, and was extended by three years.^[15]

In September 2019, Lacoste appointed Chinese singer / actor Z.Tao as their brand spokesperson for Asia Pacific as the brand’s first attempt of appointing someone for the region.^[16] In 2017, 2018, and 2019, Lacoste collaborated with Supreme to release a collection of co-branded clothing.^[17]

In 2018, Louise Trotter was appointed creative director of Lacoste. In January 2023, she left her position after a four-year tenure.^[18]

In late 2022, Lacoste signed a 15-year worldwide licensing agreement with Interparfums and the launch of a new perfume line in 2024, after wrapping up its previous relationship with Coty Inc.^[19]

Brand management[edit]

In the early 1950s, Bernard Lacoste teamed up with David Crystal, who at the time owned Izod, to produce Izod Lacoste clothing. In the 1970s and 1980s, it was extremely popular with teenagers who called the shirts simply Izod. While the union was both profitable and popular, Izod Lacoste’s parent company (Crystal Brands, Inc.) was saddled with debt from other business ventures. When attempts to separate Izod and Lacoste to create revenue did not alleviate the debt, Crystal sold his half of Lacoste back to the French and Izod was sold to Van Heusen.

However, starting in 2000, with the hiring of a new fashion designer Christophe Lemaire, Lacoste began to take over control of its brand name and logo, reining in their branding arrangements. Currently, Lacoste has once again returned to the elite status it held before a brand management crisis circa 1990.

Lacoste was involved in a long-standing dispute over its logo with Hong Kong-based sportswear company Crocodile Garments. At the time, Lacoste used a crocodile logo that faced right (registered in France in 1933) while Crocodile used one that faced left (registered in various Asian countries in the 1940s and 1950s). Lacoste tried to block an application from Crocodile to register its logo in China during the 1990s, the dispute ending in a settlement. As part of the agreement, Crocodile agreed to change its logo, which now sports scalier skin, bigger eyes and a tail that rises vertically.^[20]

[edit]

Tennis[edit]

Retired players[edit]

Golf^{[21][22][23][24]}[edit]

Retailers[edit]

Lacoste operates a large number of Lacoste boutiques worldwide located as concessions in leading department stores and also as independent venue stores. In the United Kingdom, Lacoste is available from a variety of shops including, JD Sports, KJ Beckett and John Lewis Partnership. Likewise in the United States, the Lacoste brand can be found in stores such as Saks Fifth Avenue, Nordstrom, Lord & Taylor, Neiman Marcus, Bloomingdale’s, Macy’s, Belk, Halls, and other independent retailers. In Canada, Lacoste is sold at Harry Rosen, Hudson’s Bay (retailer), its own boutiques, and other independent retailers. In Australia, it is sold at David Jones, and Myer.

Partnerships[edit]

In March 2022, Lacoste partnered with Mojang Studios, or Minecraft, to create a whole new series of apparel, called Lacoste x Minecraft. The crocodile logo will go pixelated in Аits Minecraft merch line, with lots of different varieties of the crocodile on polos, hoodies, and T-shirts.^[25]

Controversies[edit]

Environmental practices[edit]

In July 2011, Lacoste, along with other major fashion and sportswear brands including Nike, Adidas and Abercrombie & Fitch, was the subject of Dirty Laundry, a report by the environmental group Greenpeace. According to the findings of the report, Lacoste was accused of working with suppliers in China which contribute to the pollution of the Yangtze and Pearl Rivers. Samples taken from one facility belonging to the Youngor Group located on the Yangtze River Delta and another belonging to the Well Dyeing Factory Ltd. located on a tributary of the Pearl River Delta revealed the presence of hazardous and persistent hormone disruptor chemicals, including alkylphenols, perfluorinated compounds and perfluorooctane sulfonate.^[26]

Censorship of Palestinian art[edit]

In December 2011, Lacoste was accused of censoring the work of Palestinian artist Larissa Sansour. Sansour had initially been included on a shortlist of eight nominees for the prestigious Lacoste Élysée prize – a competition which had been organised by the Musée de l’Élysée in Lausanne, Switzerland, with Lacoste’s sponsorship. Sansour’s entry into the competition was entitled «Nation Estate», which involved a series of «dystopic sci-fi images based on Palestine’s admission to UNESCO». In this work Sansour imagines the state contained within a single skyscraper, with each floor representing a replica of «lost cities» including Jerusalem, Ramallah and Sansour’s own hometown of Bethlehem.

A month before the selection jury was to meet to choose the winner, however, the Musée de l’Élysée informed Sansour that Lacoste had changed its mind about including her work in the competition and asked the Museum to remove her as a nominee citing her work to be «too pro-Palestinian». Sansour soon went public with her story and within 48 hours the Musée de l’Élysée came out in her support announcing, in a press release,^[27] that it had decided to suspend its relationship with Lacoste as a sponsor of this prize due to its insistence on excluding Sansour from the competition. The museum emphasized that its decision to end the competition was in line with the organisation’s 25 years of commitment to artistic freedom.^[28]

Lacoste’s attempt to censor Sansour’s work led to widespread international negative media reports on the company’s actions and renewed discussions on the role of private sector companies in art sponsorships.^[29][30]

Xinjiang region[edit]

In 2020, the Australian Strategic Policy Institute accused at least 82 major brands, including Lacoste, of being connected to forced Uyghur labor in Xinjiang.^[31]

Operations in Russia[edit]

As of 25 September 2022, Lacoste was one of 238 companies that continued to operate its business as usual in Russia, as reported by Yale CELI List of companies.[1]

See also[edit]

• Croc O’ Shirt
• Crocodile Garments
• Izod
• Izod Lacoste
• Lacoste Essential (fragrance)
• Fred Perry
• Sergio Tacchini

References[edit]

External links[edit]

• Official website
• Official page at Facebook
• Official account at Twitter
• Lacoste – brand and company profile at Fashion Model Directory

Морфемный разбор слова:

Однокоренные слова к слову:

Lacoste

Производство модной одежды и аксессуаров

Lacoste (по-русски произносится: Лако́ст) — французская компания, основанная в 1933 году, производит одежду, обувь, парфюмерию, оптические и солнечные очки, теннисные ботинки, часы и различные кожаные изделия. Символом и логотипом компании является изображение зеленого крокодила.

Содержание

История

Рене Лакост был знаменитым французским теннисистом, который добился известности в двух областях: теннис и мода. В 1926 году, участвуя в Открытом чемпионате США по теннису, Рене Лакост носил сделанную собственноручно белую рубашку с короткими рукавами, полностью сделанную из легкой трикотажной ткани, в которой было очень комфортно играть в сильную жару. Это была первая в мире специальная одежда для занятий спортом. Эта рубашка разительно отличалась от тогдашней теннисной одежды, в моде были традиционные «городские» сорочки с длинными рукавами.

В 1927 году, во время кубка Дэвиса, американская пресса прозвала Лакоста «аллигатором» из-за спора о чемодане из крокодиловой кожи. Капитан французской сборной по теннису обещал крокодиловый чемодан Рене Лакосту, если тот победит на Кубке Дэвиса. Во Франции, прозвище Лакоста было изменено на «аллигатор» и закрепилось за ним из-за упорного и цепкого поведения на корте, где Лакост никогда не прощал ошибок своим соперникам. Роберт Джордж, друг Лакоста, нарисовал для него крокодила, который впоследствии был вышит на блейзере, в котором выступал спортсмен и стал символом Lacoste.

В 1963 году управление компанией перешло в руки Бернарда Лакоста (Bernard Lacoste), сына Рене. Под его руководством Lacoste вышла на новый уровень развития, достигнув уровня продаж в 300 000 вещей ежегодно. Настоящей популярности компания достигла в 70х годах прошлого века, когда вдобавок к всемирно известным рубашкам компания Lacoste начала выпускать также линии футболок, парфюмерию, оптические и солнечные очки, теннисные ботинки, модную повседневную обувь, часы и различные кожаные изделия.

В последнее время популярность бренда Lacoste сильно возросла благодаря работе французского дизайнера Кристофа Лемэра (Christophe Lemaire). В 2005 году было продано почти 50 миллионов товаров под маркой Lacoste по всему миру в более чем в ста странах.

Собственники и руководство

Парфюмерия Lacoste

Наряду с производством одежды, обуви и аксессуаров, компания Lacoste успешно занимается выпуском парфюмерии для женщин и для мужчин. В основном, ароматы Lacoste можно отнести к стилю Casual и Sport. В создании парфюмерии Lacoste принимали участие следующие парфюмеры: Laurent Bruyere, Olivier Cresp, Claude Dir, Annick Menardo и Domitille Michalon.

Первый аромат под брендом Lacoste появился на свет в 1984 году. Всего в настоящее время было выпущено 20 ароматов Lacoste.

Наиболее популярные ароматы Lacoste:

Источник

Lacoste

1 одинарный полуфанг

2 одинарный полуфанг

См. также в других словарях:

Lacoste — Logo Lacoste Boutique in München Die … Deutsch Wikipedia

Lacoste — Тип Частная компания Год основания 1933 Расположение … Википедия

LaCoste — Ciudad de los Estados Unidos … Wikipedia Español

LACOSTE (R.) — René LACOSTE 1904 1996 Aux côtés de Toto Brugnon, Henri Cochet et Jean Borotra, le champion de tennis René Lacoste figurait parmi ceux qu’on allait appeler les «Mousquetaires». Il compta à son palmarès, outre les deux Coupes Davis (1927 et 1928) … Encyclopédie Universelle

LaCoste — LaCoste, TX U.S. city in Texas Population (2000): 1255 Housing Units (2000): 466 Land area (2000): 0.642266 sq. miles (1.663462 sq. km) Water area (2000): 0.000000 sq. miles (0.000000 sq. km) Total area (2000): 0.642266 sq. miles (1.663462 sq.… … StarDict’s U.S. Gazetteer Places

LaCoste, TX — U.S. city in Texas Population (2000): 1255 Housing Units (2000): 466 Land area (2000): 0.642266 sq. miles (1.663462 sq. km) Water area (2000): 0.000000 sq. miles (0.000000 sq. km) Total area (2000): 0.642266 sq. miles (1.663462 sq. km) FIPS code … StarDict’s U.S. Gazetteer Places

Lacoste® — <><><>s. f. inv. Nome commerciale di una maglietta di cotone che reca cucito sul davanti un piccolo coccodrillo. ETIMOLOGIA: dal nome del tennista franc. R. Lacoste, soprannominato ‘coccodrillo’ … Enciclopedia di italiano

Lacoste — Voir Costa, Coste. Le nom Lacoste est fréquent dans le Sud Ouest (24, 64, 40). Variantes : Lacosta, Lacostas (également Lacostaz en Savoie) … Noms de famille

Lacoste — Paris based high end apparel company, founded 1933, named for René Lacoste (1904 1996), company co founder … Etymology dictionary

Lacoste — (René) (1904 1996) joueur de tennis français, surnommé le Crocodile, l un des Quatre Mousquetaires … Encyclopédie Universelle

Источник

Перевод слова «lacoste» с английского на русский.

lacoste

— французская компания по производству одежды, обуви, парфюмерии, очков, часов и различных кожаных изделий. Основана в 1933 году, символом и логотипом является изображение зелёного крокодила.

В 1926 году французский теннисист Рене Лакост, участвуя в Открытом чемпионате США по теннису, надел на соревнования сделанную собственноручно белую рубашку-поло, отличающуюся от одежды для игры в теннис того времени — традиционных «городских» сорочек с длинными рукавами. Рубашка Рене Лакоста с короткими рукавами была выполнена из лёгкой трикотажной ткани, комфортной для игры в сильную жару.

В 1927 году, во время кубка Дэвиса, американская пресса прозвала Лакоста «аллигатором» из-за спора о чемодане из крокодиловой кожи: капитан французской сборной по теннису обещал Рене крокодиловый чемодан, если тот выиграет турнир. Это прозвище — «аллигатор» — закрепилось за теннисистом и во Франции благодаря поведению Лакоста на корте, где он не прощал ошибок своим соперникам. Друг Лакоста, Роберт Джордж, нарисовал для него крокодила, который был вышит на блейзере, в котором выступал спортсмен — по утверждению компании, это стало первым примером использования в одежде видимого логотипа. Впоследствии это изображение стало символом марки Lacoste.

В 1933 году, после того, как Рене Лакост ушёл из большого спорта, он совместно с владельцем и президентом крупнейшей французской трикотажной компании того времени, Андре Жилье, основал фирму La Societe Chemise Lacoste. Компания занялась выпуском рубашек для игры в теннис, занятий гольфом (супруга Лакоста, Симон де ля Шом[en], была известной гольфисткой) а также парусным спортом. В 1951 году компания отошла от традиционных белых рубашек и представила новую линию цветных рубашек, ставшую успешной. В 1952 году под лозунгом «Lacoste — статусный символ компетентного спортсмена» фирма начала экспортировать свою продукцию в США.

В 1963 году управление компанией перешло в руки сына Рене, Бернара Лакоста (Bernard Lacoste). Под его руководством Lacoste достигла уровня продаж в 300 000 вещей ежегодно. В 70-х годах XX века вдобавок к рубашкам под маркой Lacoste начали выпускаться футболки, оптические и солнечные очки, теннисные ботинки, повседневная обувь, часы и различные кожаные изделия. В 1968 году совместно с парфюмерной компанией «Жан Пату[fr]» был выпущен первый мужской аромат Lacoste. Позднее для мужчин были выпущены Lacoste Blanc, Lacoste Essential, Lacoste Elegance, Lacoste Hot Play, Lacoste L.12.12; для женщин — Lacoste Inspiration, Lacoste Femme, Lacoste Touch of Pink — всего около 20 наименований. В создании парфюмерии принимали участие такие парфюмеры, как Laurent Bruyere, Olivier Cresp, Claude Dir, Annick Menardo и Domitille Michalon.

В 2005 году под маркой Lacoste в мире было продано почти 50 миллионов товаров. Дизайнер компании — Кристоф Лемэр (Christophe Lemaire).

Источник

10 интересных фактов о LACOSTE, которые Вы могли не знать

LACOSTE – это французская компания по производству одежды, которая существует на мировом рынке уже более 80 лет. Она была основана французским теннисистом Рене Локостом и владельцем крупнейшей трикотажной фирмы Андре Жилье. Сейчас LACOSTE это сеть элитных магазинов, где Вы можете приобрести не только одежду, но и часы, парфюмерию и даже обувь. Самым популярным атрибутом компании является рубашка поло, которая и сделало LACOSTE таким популярным, особенно в мире спорта. В этой статье мы собрали для Вас 10 интересных фактов, благодаря которым Вы сможете больше узнать об этой компании и ее учредителях.

Логотип компании связан с прозвищем основателя.

Около 50% бренда было распродано.

В 2012 году крупнейшее на тот момент акционерное общество Швейцарии выкупило более 50% акций компании LACOSTE. Оставшаяся же доля осталась в собственности основателей и стала семейным бизнесом, переходящим «от отца к сыну». Сейчас владельцем компании является Ron Wynn Lacoste, и ожидается, что он передаст бизнес Eliot Lacoste для того, чтобы и дальше сохранять преемственность руководства.

На компанию работают самые именитые дизайнеры.

Приход в компанию известного дизайнера Кристофа Фламеля вызвал резкий скачок популярности бренда. Благодаря его идеям LACOSTE удалось в сравнительно короткие сроки продать около 50 миллионов товаров в более чем 110 странах. К тому же его эксперименты и нетривиальные идеи для коллекций заинтересовали известных спортсменов со всего мира, из-за чего LACOSTE стал еще более популярным. Так, амбассадорами бренда стали: олимпийский чемпион по теннису Стэн Вавринка, профессиональный теннисист Ришар Гаске, а также американские звезды тенниса Энди Роддик и Джон Изнер.

LACOSTE предоставляет право на использование своего товарного знака другим компаниям.

На современном рынке существует много организаций с фабричной маркой, принадлежащей LACOSTE. Так, например, фирма Pentland производит спортивную обувь с официальным логотипом LACOSTE.

Что касается ароматов, то лицензией на их производство обладает фирма Procter&Camble. А компания Similac выпускает кожаные изделия и сумки с эмблемой крокодила.

LACOSTE – это дорогое удовольствие, которое обойдется Вам, как минимум, в 80$.

Среди покупателей нередко можно услышать жалобы на то, что цена товаров сильно завышена. И хотя финансовые отчеты компании не афишируются, учитывая тот факт, что фирма вот уже на протяжении 80 лет стабильно растет и расширяется, можно сделать вывод, что руководство получает огромную прибыль от продаж. Однако поступающие жалобы необоснованны, ведь любой из предметов гардероба LACOSTE выполнен из высококлассных материалов, которые не теряют своего первозданного вида в течение нескольких лет, поэтому цена вполне соизмерима с качеством.

LACOSTE был вовлечен в скандал по поводу природоохранных мероприятий.

В 2011 году организация Greenpeace провела независимое расследование, в ходе которого был установлен факт сотрудничества LACOSTE с китайскими поставщиками. Было установлено, что ядовитые выбросы с их заводов загрязняют реки Чжуцзян и Янцзы, в водах которых были обнаружены опасные химические вещества. Именно поэтому многие правозащитники на момент скандала отказались от товаров компании, что естественным образом сказалось и на ее прибыли.

Ссора с Larissa Sansour.

В том же 2011 году бренд LACOSTE был публично обвинен в неоправданной цензуре палестинской художницы Larissa Sansour. На своем сайте LACOSTE опубликовал заявление, в котором официально отказывался от спонсорства ежегодной Елисейской художественной премии. Причиной этому послужили разногласия с Larissa Sansour по поводу ее произведений, которые, по мнению компании, были чересчур пропалестинскими и не соответствовали заявленной тематике конкурса. Напомним, что конкурсные работы Larissa Sansour представляли собой антиутопические научно-фантастические изображения, связанные с вступлением ее страны в ЮНЕСКО.

Основатель бренда Рене Лакост не был от природы талантливым теннисистом.

Рене не был прирожденным теннисистом, более того, в первый раз он взял в руки ракетку лишь в 15-летнем возрасте. Тогда его отец поставил ему ультиматум: «Если ты хочешь заниматься теннисом, тогда ты непременно должен стать чемпионом!». Рене ежедневно занимался, читал всю доступную литературу и изучал всевозможные стратегии игры – и вот уже через 5 лет он стал одним из лучших теннисистов мира.

За всю свою карьеру Рене стал чемпионом семи одиночных турниров «Большой шлем», а его самым ярким триумфом стала победа над американцем Биллом Тилденом.

В годы его славы теннисисты должны были носить галстуки.

Типичный теннисный костюм того времени довольно сильно сковывал движения, потому как был многослойным и очень неудобным. Так, спортсмены вынуждены были носить плотные брюки, рубашки с длинными рукавами, а в некоторых случаях даже галстуки.

Тогда-то у Рене и появилась идея сделать одежду для тенниса более комфортной – именно так появился новый бренд LACOSTE.

По-настоящему расширяться LACOSTE начал лишь в 50-х годах.

С момента своего основания и вплоть до 50-х годов компания производила исключительно однотипную одежду – строго прилегающая футболка белого цвета для игры в теннис. Затем товарный ряд бренда начал постепенно расширяться, а в 1970-х годах публике была представлена первая цветная футболка.

К этому времени популярность LACOSTE уже достигла США, где особой популярностью пользовалась не столько сама одежда, сколько эмблема крокодила. В дальнейшем появилось немало подражателей логотипу LACOSTE.

На сегодняшний день LACOSTE это известный во всем мире бренд, одежда и аксессуары которого отличаются особым статусом и престижем. Компания спонсирует турниры по теннису, соревнования по гольфу и поддерживает именитых спортсменов. Сейчас по всему миру открыто более 1000 магазинов и 2500 корнеров LACOSTE. За всю свою историю компании LACOSTE удалось перерасти себя и стать не просто брендом, а настоящим стилем жизни.

Источник

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Лакост

Лакоста

Лакосте

Лакостом

Lacoste

Lacoste further claims damages for his arrest, imprisonment, harsh and cruel treatment, and expulsion from the country…

Лакост также требует компенсации за свой арест, лишение свободы, грубое и жестокое обращение и высылку из страны…

René Lacoste remains to this day a timeless yet remarkably contemporary fashion icon.

Рене Лакост по сей день остается вневременной, но удивительно современной иконой моды.

This cartographic approach to geography was, from the early 1980s, a rival to Yves Lacoste‘s geopolitical approach.

С начала 1980-х этот картографический подход к географии был главным конкурентом геополитического подхода Ива Лакоста.

These include lacoste matter or simple knitwear.

К ним относится материя лакоста или простой трикотаж.

I could say the same thing about Governor Lacoste, he was a Socialist also.

Я мог бы сказать то же самое о губернаторе Лакосте, он тоже был социалистом.

Bernard Lacoste, René’s son, took over the company in 1964.

Сын Рене Бернард Лакост возглавил компанию в 1963 году.

In 1963, management of the company was transferred to René’s son, Bernard Lacoste.

В 1963 году управление компанией взял на себя сын Рене — Бернард Лакост.

Sheriff Lacoste and the officers suspected an escaped lunatic from Pineville by the name of Garcon Godfry.

Шериф Лакост и офицеры полиции подозревали сбежавшего сумасшедшего из Пайнвилл (англ. Pineville) по имени Гарсон Годфри (англ. Garcon Godfry).

Lacoste licenses its trademark to various companies.

Напомним, компания Kodak лицензирует свою торговую марку другим компаниям.

Yves Lacoste said that geography was primarily used to make war.

Lacoste used the song as background music for their official website.

Компания «Lacoste» использовала песню «Судьба» в качестве фоновой музыки для своего официального сайта.

Lacoste is a French brand functioning since 1933.

«Lacoste» является известной французской компанией, действующей с 1933 года.

But it was the Lacoste crocodile that was the real harbinger.

Однако это бревно оказалось самым настоящим крокодилом.

The modern, colorful design with the classic form, which creates a unique, recognizable style of Lacoste.

Современный дизайн в сочетании с традиционной, класической формой создает уникальный, узнаваемый стиль Lacoste.

The captain promised Lacoste a crocodile suitcase if he beat him.

Капитан обещал Рене подарить ему чемодан из крокодиловой кожи за победу.

You can confidently buy products Lacoste, knowing that she is comfortable and stylish.

Вы можете уверенно покупать продукцию «Lacoste», зная, что она комфортная и стильная.

LACOSTE pledges to design products that combine innovation, elegance and quality.

LACOSTE стремится разрабатывать продукты, сочетающие инновации с качеством и элегантностью.

Lacoste eventually partnered with a knitwear manufacturer to market polo shirts decorated with embroidered crocodile logos for tennis, golf, and sailing.

Lacoste в конечном итоге в партнерстве с производителем трикотажных изделий на рынке рубашек поло, украшенными вышитыми крокодиловыми логотипами для тенниса, гольфа и паруса.

If you want a real Lacoste, buy a false one first.

Ничего не найдено для этого значения.

Результатов: 308. Точных совпадений: 308. Затраченное время: 69 мс

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Индекс слова: 1-300, 301-600, 601-900

Индекс выражения: 1-400, 401-800, 801-1200

Индекс фразы: 1-400, 401-800, 801-1200