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Monster High
Monster High logo.png

Logo introduced in 2016
Created by Garrett Sander
Original work Toys
Owner Mattel
Years 2010–present
Print publications
Book(s) See list of books
Films and television
Film(s) 15 (list of films)
Television series Monster High
Web series Monster High
Audio
Soundtrack(s) 20
Miscellaneous
Spin-off(s)
  • Ever After High
  • Enchantimals
Official website
Official website Edit this at Wikidata

Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010.[1][2] Aimed at children aged 7 to 14, the franchise features characters inspired by monster movies, sci-fi horror, thriller fiction, folklore, myths and popular culture, centering around the adventures of the teenage children of monsters and other mythical creatures attending a high school of the same name.

Though the fashion dolls were the main focus of the franchise, a 2D-animated web series and 15 animated TV specials/films were released to accompany them, as well as video games, a series of young adult novels written by Lisi Harrison and other forms of merchandise. The franchise quickly became very popular among children and was extremely successful in terms of earnings for Mattel; it was worth $1 billion in its 3rd year of existence with more than $500 million in sales annually, and was the second best-selling doll brand in North America. Two spin-off toy lines were launched as companions to Monster High: Ever After High in July 2013 based on fairy tales and fables and Enchantimals in 2017 featuring human-animal hybrids. However, sales declined in 2016, prompting Mattel to reboot the franchise with a revamped aesthetic and a new fictional universe. The reboot was a commercial failure, eventually leading to the discontinuation of the franchise in 2018.

Monster High relaunched a second time in 2020 with the release of new dolls representing horror/goth film cults, culminating with the 2021 announcement of an animated TV series and a live-action musical film, both produced by Mattel Television and premiered on Nickelodeon in October 2022.[3][4][5][6][7]

Premise[edit]

In the fictional American town of New Salem, the teenage children of famous monsters (and other mythical creatures) attend a high school called Monster High. The school is renowned for allowing all species of monsters to enroll in it: this is in contrast with other schools that exist in the franchise’s fantasy world, which are reserved for one type of monster only (for example, a vampire-exclusive school). The characters’ stories were told through the TV series, web series, films, the official website, as well as through diaries (booklets) included with the dolls. Since the franchise’s beginnings in the late 2000s and early 2010s, Monster High has valued diversity among its characters and their visual appearance, personalities, abilities, and cultural backgrounds.[8]

Characters[edit]

Monster High features a variety of fictional characters, many of them being students at the titular high school. The female characters are called «ghouls», and the male characters are called «mansters». When the franchise was first introduced, the characters were generally the sons and daughters of monsters that have been popularized in fiction; in later years, it expanded to also feature characters inspired by other various types of mythical creatures, such as figures from folklore, mythology, and pop culture.

The franchise’s official website at the time listed characters in four categories: «original» – the main characters who were introduced the earliest, «ghouls» – the female characters, «mansters» – the male characters, and «Frightmares» – characters who are half-centaur and half-monster.[9] The original characters are:

  • Frankie Stein (voiced by Kate Higgins from 2010 to 2016, Cassandra Lee Morris from 2016 to 2018 and Iris Menas from 2022 onward)[10] is the daughter of Frankenstein’s monster and his bride. She is the central character of the franchise. She has white hair with black streaks and light, mint-green skin. Frankie is a simulacrum, meaning that her body is made of many different parts. She is clumsy, sweet, and always kind to others. She has a crush on Neighthan Rot. In the series, she used to date Jackson Jekyll and Holt Hyde, but this is different in the diaries, where both characters are in a relationship with Draculaura instead.
  • Draculaura (voiced by Debi Derryberry from 2010 to 2018[11] and Courtney Lin from 2022 onward) is a vampire who is the daughter of Dracula. She is in a relationship with Clawdeen’s older brother, Clawd Wolf. She is a vegetarian who faints at the sight of blood.[12] The diaries show that she used to date Jackson Jekyll and Holt Hyde. She has fangs and typically dresses in pink, black and white.
  • Clawdeen Wolf (voiced by Salli Saffioti from 2010 to 2018 and Gabrielle Nevaeh Green from 2022 onward[11]) is the daughter of a werewolf. She is described as outgoing and sweet. She likes fashion. She has a bit of a temper at times when messed with, but can easily control it when coaxed properly. Her wolf ears are pierced in multiple places. In the 2016 reboot of Monster High, she develops mutual feelings for Raythe.
  • Lagoona Blue (voiced by Laura Bailey from 2010 to 2015,[11] Larissa Gallagher from 2016 to 2018 and Valeria Rodriguez from 2022 onwards) is the daughter of a sea monster. Lagoona is from «Down Under» and speaks with an Australian accent. She can talk with water animals. She is in a relationship with Gillington «Gil» Webber.
  • Cleo de Nile (voiced by Salli Saffioti[13] from 2010 to 2018 and Kausar Mohammed from 2022 onwards) is the daughter of the mummy pharaoh Ramses de Nile, and is 5842 years old at the start of the series. She is the captain of the «fearleading» squad. Cleo prefers to accessorize with light-gold bandages or mummy wrappings. She is based on Cleopatra, while her older sister, Nefera de Nile, is based on Nefertiti. She is the queen of the social scene and has a boyfriend named Deuce Gorgon.

Conception and development[edit]

Mattel began conceptualizing the Monster High franchise in 2007; the company filed for a trademark of the name «Monster High» in October of that year.[14] Garrett Sander — then a packaging designer at Mattel — and his twin brother Darren went shopping with young girls one day, where they noticed that the young girls were into goth fashion. This served as inspiration for creating a toy brand with a dark aesthetic. Darren was involved with the early concepts for the brand; he came up with the slogan «(Where) Freaky Just Got Fabulous!». He also remarked that because the characters were monsters, they had more freedom to do things that ordinary kids could not do.[15] Other inspirations for the brand include children’s interests in Tim Burton and Lady Gaga.[16]

Merchandise[edit]

Monster High dolls

Monster High dolls.jpg

The original line of Monster High dolls released in 2010. From left to right: Clawdeen Wolf, Lagoona Blue, Cleo de Nile, Deuce Gorgon, Frankie Stein, and Draculaura.[note 1]
Type Fashion doll
Inventor(s) Garrett Sander
Company Mattel
Country United States
Availability 2010–2018; 2020–present
Slogan
  • «(Where) Freaky Just Got Fabulous!» (2010–2011)
  • «Be yourself, be unique, be a monster!» (2011–2016; 2022—present)
  • «How Do You Boo (Be Out Of The Ordinary)?» (2016–2019)
  • «Everyone Is Welcome!» (2017–2020)

Dolls[edit]

Fashion dolls were the first franchise product to be released, with the media and other merchandise following soon after.[17] The first line, which included the original six characters, was released in 2010.[18][19][20] Mattel was experimenting with a new business strategy which consisted of launching a new franchise by releasing the toy first—without a «traditional entertainment property first»—and then following up with the media and entertainment.[17] The original packaging boxes were designed by Garrett Sander himself.[21] According to a social media post made by Sander in 2020, the very first prototypes of the dolls during its development were made using head molds from another Mattel doll line that was never officially released, bodies from Barbie collector dolls, and with some accessories from My Scene dolls. A good amount of the initial design remained unchanged, but the actual dolls ended up looking drastically different.[22]

Over 750 different dolls have been released since its 2010 launch.[23] They vary in size, features, materials used, type of packaging, types of accessories they come with, country of manufacture, etc. Most of them are about 10.5 in (270 mm) tall. Some dolls, particularly the ones which were released a long time ago or in limited quantity, are rare, collectible, and therefore expensive.[20] Most Monster High dolls were marketed to children as toys to play with, but some «collector’s edition» dolls, priced higher and aimed at an older audience, were also made.[24]

In 2016, Monster High underwent a reboot, which was likely an attempt to make the brand appeal to a younger age category.[25] The sales were low that year,[26] and the line was eventually quietly discontinued in 2018.[27] In 2020, however, the franchise made its comeback when two new premium-priced collector dolls—dubbed «Skullector» and inspired by characters from the horror movies It and The Shining—were made available for purchase just in time for that year’s Halloween.[28] In 2021, a new set of two Skullector dolls inspired by characters from the movie Beetlejuice was launched exclusively through the «Mattel Creations» section of Mattel’s website[29] alongside a doll inspired by the film Gremlins 2: The New Batch.[30] In 2022, Mattel presented a new Monster High line called «Haunt Couture» (wordplay on «haute couture») which consisted of five new collector dolls: the five main characters of Frankie Stein, Clawdeen Wolf, Draculaura, Cleo de Nile and Lagoona Blue. They featured details such as rooted eyelashes and were priced at $75, and similarly were only available through the website.[31] On Friday, May 13, 2022, Mattel released a new «Booriginal Creeproductions» line of Monster High dolls which were a tribute to the original 2010 line. It featured four of the main characters dressed in their original outfits and packaged in boxes that took heavy inspiration from the original packaging. They were priced at $25 each and at first available exclusively at Walmart outlets in the United States, and then also worldwide through the «Mattel Creations» section of the Mattel website.[32] They were aimed at older consumers who grew up with the original dolls prior to their 2018 discontinuation.[33][34]

Other merchandise[edit]

Various other Monster-High-branded products have been released: they include collectible vinyl figurines, Halloween costumes, plushies,[35] stationery,[36] children’s clothing, accessories,[37] and makeup,[38] perfume,[39] and more. In February 2022, American fashion designer Maisie Wilen collaborated with Mattel to create a pair of earrings inspired by one of the main Monster High characters’ style; they were available for $50 exclusively through the «Mattel Creations» section of the Mattel website.[40][41] In April 2022, Mattel collaborated with Hot Topic on a clothing collection inspired by the aesthetics of the franchise.[42]

Media franchising[edit]

Launched in the digital media era, Monster High began adaptation into a web series which had its debut on YouTube on 5 May 2010, followed by a 23-minute TV special, New Ghoul @ School on October 30 that same year which premiered on Nickelodeon in the United States. The aforementioned New Ghoul @ School and the next TV special, Fright On! were 2D-animated, with the following films animated in CGI or computer animation: «Why Do Ghouls Fall in Love«, «Escape from Skull Shores«, «Friday Night Frights«, «Scaris: City of Frights«, «Ghouls Rule«, «13 Wishes«, «Freaky Fusion«, «Haunted«, «Boo York, Boo York«, Great Scarrier Reef, Welcome to Monster High and Electrified. Other films were reported to be in development until the first franchise reboot and the discontinuation of Ever After High in 2016. Starting with Fright On! in 2011, the specials and films were released in direct-to-video home video formats by Universal Pictures Home Entertainment. The films ranked Monster High as the second in the list of children’s direct-to-video franchises that year, according to online magazines and publications.[43] The films and specials have also appeared on streaming services/platforms like Netflix and Amazon Prime Video.[44]

In the 2015 film «Boo York, Boo York», a character known as Astranova makes contact with Apple White and Raven Queen from Ever After High suggesting a crossover in the future.[45] However, the first franchise reboot and the discontinuation of Ever After High derailed and cancelled those plans (which also included more based-on films than the 16 indicated); brief storyboard animatics were instead released on the official Monster High YouTube channel under the title The Lost Movie[46] and early designs for the EAH characters intended for the crossover have been released online.[47]

In 2021, it was announced that Mattel Television would produce a live-action musical film and an animated TV series for Nickelodeon, which premiered in October 2022. Both projects feature more gender diversity and LGBT characters.[48][49]

Monster High: Kowa Ike Girls[edit]

Monster High: Kowa Ike Girls (Japanese: モンスター・ハイ こわイケガールズ, romanized: Monsutā Hai Kowa Ike Gāruzu; Monsutā Hai and Gāruzu being transliteration of «Monster High» and «Girls», respectively) is an 8-episode series of 3-minute Japanese animated shorts produced by Shougakukan Music & Digital Entertainment [ja],[50] and animated at Picona Creative Studio.[50][51] The shorts were broadcast as a part of TXN’s morning children’s television programming block Oha Suta beginning on October 22, 2014.[52] Mattel Japan’s official YouTube account later released the shorts online.

The theme song, simply titled «Monster High» (Japanese: モンスター・ハイ, romanized: Monsutā Hai), was sung by Japanese teen idol girl band Amorecarina, featuring Kaede (from another idol girl band, Chu-Z [ja]) as a rapper. It was included in Amorecarina’s debut single of the same name, along with an instrumental version.[53]

The Kowa Ike Girls shorts were released in Japanese only.

Video games[edit]

Video games based on the franchise were released to accompany the audiovisual media, the first of which was Monster High: Ghoul Spirit for the Nintendo DS and the Wii consoles on 25 October 2011, which includes a special «Ghoulify» feature for the Nintendo DSi. The game revolves around the player being the new ‘ghoul’ in school and must work their way through activities and social situations to finally be crowned ‘Scream Queen’. Another video game for Nintendo DS and Wii titled Monster High: Skultimate Roller Maze was released in November 2012. The third video game for the Wii, Wii U, Nintendo DS, and Nintendo 3DS named after Monster High: 13 Wishes was released in October 2013. In this game, players take on the role of Frankie Stein who must free her friends from a magical lantern by collecting thirteen shards of a magic mirror. A couple of apps titled Ghoul Box and Sweet 1600 are available on iTunes for the iPad and iPhone devices. The Monster High website has also released a series of catacomb-themed web games: «trick or trance», «phantom roller» and «scary sweet memories». In November 2015, Monster High: New Ghoul in School was released for the Xbox 360, PC, PlayStation 3, Wii U, and Wii.[54] The PC version was de-listed on Steam in 2017.

Book series[edit]

Lisi Harrison, a Canadian author known for writing popular book series; The Clique and The Alphas, wrote some young adult novels based on the franchise using a different fictional universe than the web series and deal with the Regular-Attribute Dodgers (RADs) and their struggles with love, social life, school and not to be outed as monsters to humans.
Mattel released Harrison’s first Monster High novel on 26 September 2010. The book revolves around Frankie Stein and Melody Carver. The second book in the series, The Ghoul Next Door, was released at the end of March 2011[55] and features chapters on Cleo de Nile. The third book featuring Clawdeen Wolf is titled Where There’s a Wolf, There’s a Way and was released on 29 September 2011. The fourth novel titled Back And Deader Than Ever was released on May 1, 2012[56] and features Draculaura. Another Monster High book called Drop Dead Diary was released on January 19, 2011; it was written by a pseudonymous author Abaghoul Harris.[57]

Monster High by Lisi Harrison

No. Title Date ISBN
1 Monster High[58] September 1, 2010 ISBN 978-0316099189
2 The Ghoul Next Door[59] April 5, 2011 ISBN 978-0316099110
3 Where There’s a Wolf, There’s a Way[60] September 20, 2011 ISBN 978-0316099196
4 Back and Deader Than Ever[61] May 1, 2012 ISBN 978-0316099172

Ghoulfriends Book series[edit]

Author Gitty Daneshvari has written a Ghoulfriends series focusing on Monster High characters Venus McFlytrap, Robecca Steam, and Rochelle Goyle. The four books include: Ghoulfriends Forever, Ghoulfriends Just Want To Have Fun, Who’s That Ghoulfriend? and Ghoulfriends ‘Til the End .

Monster High Ghoulfriends by Gitty Daneshvari

No. Title Date ISBN
1 Ghoulfriends Forever[62] September 5, 2012 ISBN 978-0316222495
2 Ghoulfriends Just Want to Have Fun[63] April 2, 2013 ISBN 978-0316222532
3 Who’s That Ghoulfriend?[64] September 10, 2013 ISBN 978-0316222549
4 Ghoulfriends ’til the End[65] April 8, 2014 ISBN 978-0316222518
N–A The Ghoul-It-Yourself Book[66] September 2, 2014 ISBN 978-0316282222
This is an activity book featuring the Ghoulfriends, and also includes a short story by Daneshvari

Monster High Diaries Book series[edit]

A book series by Nessi Monstrata was released covering five of the main franchise characters.

Monster High Diaries by Nessi Monstrata

No. Title Date ISBN
1 Draculaura and the New Stepmomster[67] August 4, 2015 ISBN 978-0316300841
2 Frankie Stein and the New Ghoul at School[68] November 3, 2015 ISBN 978-0316300940
Frankie shows new student Isi Dawndancer around.
3 Lagoona Blue and the Big Sea Scarecation[69] February 1, 2016 ISBN 978-0316300803
4 Clawdeen Wolf and the Freaky-Fabulous Fashion Show[70] May 3, 2016 ISBN 978-0316300780
5 Cleo and the Creeperific Mummy Makeover[71] August 2, 2016 ISBN 978-0316266369

Discography[edit]

Two songs titled «Fright Song» and «We Are Monster High» have been released digitally along with live-action music videos on YouTube.[72][73][74]

[edit]

With the popularity of Monster High, companion doll lines were launched. Ever After High (abbreviated EAH) launched in July 2013 and features the children of characters of well-known fairy tales and fables. The franchise stars Apple White, daughter of Snow White and Raven Queen, daughter of the Evil Queen also from Snow White in lead roles. Both represent the main conflict of its associated web series originally released on YouTube: the Royals, which is composed of students like Apple White who «want to follow their predetermined fairy tale story», versus the Rebels, which composed of students like Raven Queen who «wish to “rewrite” their story/tale». The C. A. Cupid character from Monster High began featuring in its corresponding series from the 4th webisode onward where she is an exchange student there.

The second companion line was launched on 18 July 2017 as Enchantimals, featuring animal-inspired humanoid characters with a corresponding animal companion each as their pets. This was in response to the growth of admiration and love from fans of Hasbro’s My Little Pony: Friendship Is Magic TV series. It was originally tied to Ever After High, but fully branched off with EAH’s declining sales.

Reception[edit]

Monster High was a massive financial success for Mattel,[75][76][77][78] becoming a billion-dollar brand in just three years and surpassing executives’ expectations.[79] During the first few years, the dolls’ quickly rising popularity caused the sales of Mattel’s own Barbie dolls to decline;[80] in 2013, while Barbie remained the best-selling doll brand, Monster High became the second best-selling doll brand, with more than $500 million in annual sales.[81] In 2010, shortly after the dolls launched for the first time, they were so popular it was sometimes hard to find them in stores due to scarcity, and they were selling out quickly.[82] The line’s success was partially thanks to its appeal to younger children who were choosing to play with toys which were «a little bit edgier» than traditional fashion dolls like Barbie,[83][84] its «anti-bullying message» which encouraged children to be themselves and embrace their own flaws and differences,[85] and the «deep engagement» of fans with the franchise which was maintained through media and merchandise.[77] It was built on a «trans-media storytelling [business] model, since it did not start with a traditional entertainment property first», which also contributed to its success.[82] Even though the franchise experienced a lot of growth in its first few years, especially during 2012 and 2013, sales started declining in 2014.[86] In 2016, the sales were weak.[26] Ultimately, the line was discontinued in 2018,[27] then brought back 2 years later.[28] On 16 May 2022, when a new doll line featuring reproductions of the original 2010 dolls was made available online through the «Mattel Creations» section of the Mattel website.[33] demand was high: the dolls sold out in less than one day.[87]

The franchise has received positive recognition for its promotion of diversity among the characters, especially in comparison with other toy brands with similar levels of popularity.[88][89][90][91] This diversity continues to be a major selling point in Mattel’s marketing of the franchise.[8] In 2022, during the rollout of a new doll line, Lisa McKnight — Executive Vice President of Barbie & Dolls at Mattel —said: «We’ve been waiting for the right moment to reignite the Monster High brand to connect with […] issues that are core to our purpose, like inclusion, diversity and community […] with the updated franchise focused on being authentic, true to yourself and celebrating differences.»[33]

Controversy[edit]

Monster High has some controversy and criticism, citing that the dolls’ unrealistic bodies, often revealing outfits, and characters’ focus on romantic relationships were a bad influence on young children.[92][93] They were criticized for being «hyper-sexualized» and reinforcing gender stereotypes about women; it was even implied that children could develop low self-esteem and eating disorders due to the presentation of unattainable body types.[91]

Competition[edit]

Inspired by the commercial success of Monster High, other toy manufacturers — namely some of the biggest competitors in the toy industry which is the field of franchise owner Mattel[94] — launched their own toy lines with a similar premise and/or aesthetic. In 2012, MGA Entertainment launched Bratzillaz (House of Witchez), a spin-off of the Bratz brand;[95] it featured a similar theme centered around the paranormal, and was seen as MGA’s attempt at capitalizing off of the success of Monster High.[96] The same year, MGA also launched Novi Stars, a sci-fi-themed line of fashion dolls that featured extraterrestrial humanoids.[95][97] In 2013, The Bridge Direct launched Pinkie Cooper, which featured a humanoid Cocker Spaniel of the same name; in an interview with CNN Money, analyst Gerrick Johnson named both Monster High and Novi Stars as «competitors that come closest» to the dog-headed fashion doll.[98] Also in 2013, Hasbro launched My Little Pony: Equestria Girls as an anthropomorphized spin-off of the 2010 incarnation of the main My Little Pony franchise;[99][100] it featured the counterparts of My Little Pony characters in human-like silhouettes with non-human skin colors; it was regarded as Hasbro’s take on Monster High.[101]

Notes[edit]

  1. ^ This is a promotional image featuring prototypes; the actual dolls released in 2010 looked slightly different than they do in this image.

References[edit]

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  46. ^ «The Lost Movie». Monster High. Mattel. Archived from the original on December 21, 2021. Retrieved November 26, 2016 – via YouTube.
  47. ^ «Ever After High Dolls». Ever After High. Mattel. Retrieved November 26, 2016 – via Facebook.
  48. ^ Milligan, Maercedes (July 13, 2022). «Nickelodeon & Mattel Unveil Voices for New ‘Monster High’ Animated Series». Animation Magazine. Retrieved July 19, 2022.
  49. ^ Oddo, Marco Vito (July 13, 2022). «Monster High Animated Series Adds Tony Revolori to Voice Cast». Collider. Retrieved July 19, 2022.
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  52. ^ «Ibento» イベント [Events]. Amorecarina (in Japanese). Good Choice Entertainment. Archived from the original on October 9, 2014. Retrieved May 18, 2022.
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  56. ^ «Back and Deader Than Ever (Monster High Series #4)». Lisi Harrison. Barnes & Noble. Retrieved November 13, 2016.
  57. ^ «Monster High Drop Dead Diary». Abigail Harris (as Abaghoul Harris). Barnes & Noble. Retrieved November 13, 2016.
  58. ^ Harrison, Lisi (September 1, 2010). Monster High. Poppy. ISBN 978-0316099189.
  59. ^ Harrison, Lisi (April 5, 2011). The Ghoul Next Door. Poppy. ISBN 978-0316099110.
  60. ^ Harrison, Lisi (September 20, 2011). Where There’s a Wolf, There’s a Way. Poppy. ISBN 978-0316099196.
  61. ^ Harrison, Lisi (May 1, 2012). Monster High: Back and Deader Than Ever. Poppy. ISBN 978-0316099172.
  62. ^ Daneshvari, Gitty (September 5, 2012). Monster High: Ghoulfriends Forever. Little, Brown Books for Young Readers. ISBN 978-0316222495.
  63. ^ Daneshvari, Gitty (April 2, 2013). Monster High: Ghoulfriends Just Want to Have Fun. Little, Brown Books for Young Readers. ISBN 978-0316222532.
  64. ^ Daneshvari, Gitty (September 10, 2013). Monster High: Who’s That Ghoulfriend?. Little, Brown Books for Young Readers. ISBN 978-0316222549.
  65. ^ Daneshvari, Gitty (April 8, 2014). Monster High: Ghoulfriends ’til the End. ISBN 978-0316222518.
  66. ^ Daneshvari, Gitty (September 2, 2014). Monster High: Ghoulfriends The Ghoul-It-Yourself Book. Little, Brown Books for Young Readers. ISBN 978-0316282222.
  67. ^ Monstrata, Nessi (August 4, 2015). Monster High Diaries: Draculaura and the New Stepmomster. Little, Brown Books for Young Readers. ISBN 978-0316300841.
  68. ^ Monstrata, Nessi (November 3, 2015). Monster High Diaries: Frankie Stein and the New Ghoul at School. Little, Brown Books for Young Readers. ISBN 978-0316300940.
  69. ^ Monstrata, Nessi (February 2, 2016). Monster High Diaries: Lagoona Blue and the Big Sea Scarecation. Little, Brown Books for Young Readers. ISBN 978-0316300803.
  70. ^ Monstrata, Nessi (May 3, 2016). Monster High Diaries: Clawdeen Wolf and the Freaky-Fabulous Fashion Show. Little, Brown Books for Young Readers. ISBN 978-0316300780.
  71. ^ Monstrata, Nessi (August 2, 2016). Monster High Diaries: Cleo and the Creeperific Mummy Makeover. Little, Brown Books for Young Readers. ISBN 978-0316266369.
  72. ^ «Fright Song». Monster High. Mattel. August 9, 2010. Archived from the original on December 21, 2021. Retrieved November 13, 2016 – via YouTube.
  73. ^ «Fright Song — Behind The Scenes». Monster High. Mattel. August 8, 2010. Archived from the original on December 21, 2021. Retrieved November 13, 2016 – via YouTube.
  74. ^ ««We Are Monster High»™ — Madison Beer Music Video». Monster High. Mattel. January 16, 2014. Archived from the original on December 21, 2021. Retrieved November 13, 2016 – via YouTube.
  75. ^ Fleming, Mike Jr. (October 21, 2015). «‘Monster High’ Franchise Launch Film To Be Helmed By Ari Sandel». Deadline Hollywood. Penske Media Corporation. Retrieved March 21, 2022. This film is tied directly to the Mattel toyline that exploded in 2010 and became a billion dollar franchise.
  76. ^ Vincent, Roger (April 17, 2013). «Mattel profits quadruple on sales of Monster High dolls». Los Angeles Times. Retrieved March 21, 2022.{{cite web}}: CS1 maint: url-status (link)
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  89. ^ «Dolls and feminism». The Diamondback. January 1, 2014. Retrieved May 18, 2022. The author of this article incorrectly put out the date as «31 December 099», however in reading through the article’s main body, look out for «Friday Night Frights movie»(2012) and «Ever After High» (which released in 2013); hence the source date indicated is in assumption that the body itself depicts enough justification.{{cite web}}: CS1 maint: url-status (link)
  90. ^ Browne, Wendy (June 1, 2015). «Sorry Barbie But Ghouls Really Do Rule». Women Write About Comics. Retrieved May 18, 2022.{{cite web}}: CS1 maint: url-status (link)
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  96. ^ Taylor, Alice (September 15, 2013). «Toy choice gets wider as internet inspires playtime revolution». The Guardian. Retrieved May 19, 2022. A recent visit to Hamleys’ new dolls area turned up […] glow-in-the-dark Bratzillaz (a brazen MGA fast-follow of the huge Mattel Monster High) […]
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Book references

  • Terrace, Vincent (2014). Internet Horror, Science Fiction and Fantasy Television Series, 1998–2013. McFarland & Company. ISBN 9781476616452 – via Google Books.
Источник
Monster High
Monster High logo.png

Logo introduced in 2016
Created by Garrett Sander
Original work Toys
Owner Mattel
Years 2010–present
Print publications
Book(s) See list of books
Films and television
Film(s) 15 (list of films)
Television series Monster High
Web series Monster High
Audio
Soundtrack(s) 20
Miscellaneous
Spin-off(s)
  • Ever After High
  • Enchantimals
Official website
Official website Edit this at Wikidata

Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010.[1][2] Aimed at children aged 7 to 14, the franchise features characters inspired by monster movies, sci-fi horror, thriller fiction, folklore, myths and popular culture, centering around the adventures of the teenage children of monsters and other mythical creatures attending a high school of the same name.

Though the fashion dolls were the main focus of the franchise, a 2D-animated web series and 15 animated TV specials/films were released to accompany them, as well as video games, a series of young adult novels written by Lisi Harrison and other forms of merchandise. The franchise quickly became very popular among children and was extremely successful in terms of earnings for Mattel; it was worth $1 billion in its 3rd year of existence with more than $500 million in sales annually, and was the second best-selling doll brand in North America. Two spin-off toy lines were launched as companions to Monster High: Ever After High in July 2013 based on fairy tales and fables and Enchantimals in 2017 featuring human-animal hybrids. However, sales declined in 2016, prompting Mattel to reboot the franchise with a revamped aesthetic and a new fictional universe. The reboot was a commercial failure, eventually leading to the discontinuation of the franchise in 2018.

Monster High relaunched a second time in 2020 with the release of new dolls representing horror/goth film cults, culminating with the 2021 announcement of an animated TV series and a live-action musical film, both produced by Mattel Television and premiered on Nickelodeon in October 2022.[3][4][5][6][7]

Premise[edit]

In the fictional American town of New Salem, the teenage children of famous monsters (and other mythical creatures) attend a high school called Monster High. The school is renowned for allowing all species of monsters to enroll in it: this is in contrast with other schools that exist in the franchise’s fantasy world, which are reserved for one type of monster only (for example, a vampire-exclusive school). The characters’ stories were told through the TV series, web series, films, the official website, as well as through diaries (booklets) included with the dolls. Since the franchise’s beginnings in the late 2000s and early 2010s, Monster High has valued diversity among its characters and their visual appearance, personalities, abilities, and cultural backgrounds.[8]

Characters[edit]

Monster High features a variety of fictional characters, many of them being students at the titular high school. The female characters are called «ghouls», and the male characters are called «mansters». When the franchise was first introduced, the characters were generally the sons and daughters of monsters that have been popularized in fiction; in later years, it expanded to also feature characters inspired by other various types of mythical creatures, such as figures from folklore, mythology, and pop culture.

The franchise’s official website at the time listed characters in four categories: «original» – the main characters who were introduced the earliest, «ghouls» – the female characters, «mansters» – the male characters, and «Frightmares» – characters who are half-centaur and half-monster.[9] The original characters are:

  • Frankie Stein (voiced by Kate Higgins from 2010 to 2016, Cassandra Lee Morris from 2016 to 2018 and Iris Menas from 2022 onward)[10] is the daughter of Frankenstein’s monster and his bride. She is the central character of the franchise. She has white hair with black streaks and light, mint-green skin. Frankie is a simulacrum, meaning that her body is made of many different parts. She is clumsy, sweet, and always kind to others. She has a crush on Neighthan Rot. In the series, she used to date Jackson Jekyll and Holt Hyde, but this is different in the diaries, where both characters are in a relationship with Draculaura instead.
  • Draculaura (voiced by Debi Derryberry from 2010 to 2018[11] and Courtney Lin from 2022 onward) is a vampire who is the daughter of Dracula. She is in a relationship with Clawdeen’s older brother, Clawd Wolf. She is a vegetarian who faints at the sight of blood.[12] The diaries show that she used to date Jackson Jekyll and Holt Hyde. She has fangs and typically dresses in pink, black and white.
  • Clawdeen Wolf (voiced by Salli Saffioti from 2010 to 2018 and Gabrielle Nevaeh Green from 2022 onward[11]) is the daughter of a werewolf. She is described as outgoing and sweet. She likes fashion. She has a bit of a temper at times when messed with, but can easily control it when coaxed properly. Her wolf ears are pierced in multiple places. In the 2016 reboot of Monster High, she develops mutual feelings for Raythe.
  • Lagoona Blue (voiced by Laura Bailey from 2010 to 2015,[11] Larissa Gallagher from 2016 to 2018 and Valeria Rodriguez from 2022 onwards) is the daughter of a sea monster. Lagoona is from «Down Under» and speaks with an Australian accent. She can talk with water animals. She is in a relationship with Gillington «Gil» Webber.
  • Cleo de Nile (voiced by Salli Saffioti[13] from 2010 to 2018 and Kausar Mohammed from 2022 onwards) is the daughter of the mummy pharaoh Ramses de Nile, and is 5842 years old at the start of the series. She is the captain of the «fearleading» squad. Cleo prefers to accessorize with light-gold bandages or mummy wrappings. She is based on Cleopatra, while her older sister, Nefera de Nile, is based on Nefertiti. She is the queen of the social scene and has a boyfriend named Deuce Gorgon.

Conception and development[edit]

Mattel began conceptualizing the Monster High franchise in 2007; the company filed for a trademark of the name «Monster High» in October of that year.[14] Garrett Sander — then a packaging designer at Mattel — and his twin brother Darren went shopping with young girls one day, where they noticed that the young girls were into goth fashion. This served as inspiration for creating a toy brand with a dark aesthetic. Darren was involved with the early concepts for the brand; he came up with the slogan «(Where) Freaky Just Got Fabulous!». He also remarked that because the characters were monsters, they had more freedom to do things that ordinary kids could not do.[15] Other inspirations for the brand include children’s interests in Tim Burton and Lady Gaga.[16]

Merchandise[edit]

Monster High dolls

Monster High dolls.jpg

The original line of Monster High dolls released in 2010. From left to right: Clawdeen Wolf, Lagoona Blue, Cleo de Nile, Deuce Gorgon, Frankie Stein, and Draculaura.[note 1]
Type Fashion doll
Inventor(s) Garrett Sander
Company Mattel
Country United States
Availability 2010–2018; 2020–present
Slogan
  • «(Where) Freaky Just Got Fabulous!» (2010–2011)
  • «Be yourself, be unique, be a monster!» (2011–2016; 2022—present)
  • «How Do You Boo (Be Out Of The Ordinary)?» (2016–2019)
  • «Everyone Is Welcome!» (2017–2020)

Dolls[edit]

Fashion dolls were the first franchise product to be released, with the media and other merchandise following soon after.[17] The first line, which included the original six characters, was released in 2010.[18][19][20] Mattel was experimenting with a new business strategy which consisted of launching a new franchise by releasing the toy first—without a «traditional entertainment property first»—and then following up with the media and entertainment.[17] The original packaging boxes were designed by Garrett Sander himself.[21] According to a social media post made by Sander in 2020, the very first prototypes of the dolls during its development were made using head molds from another Mattel doll line that was never officially released, bodies from Barbie collector dolls, and with some accessories from My Scene dolls. A good amount of the initial design remained unchanged, but the actual dolls ended up looking drastically different.[22]

Over 750 different dolls have been released since its 2010 launch.[23] They vary in size, features, materials used, type of packaging, types of accessories they come with, country of manufacture, etc. Most of them are about 10.5 in (270 mm) tall. Some dolls, particularly the ones which were released a long time ago or in limited quantity, are rare, collectible, and therefore expensive.[20] Most Monster High dolls were marketed to children as toys to play with, but some «collector’s edition» dolls, priced higher and aimed at an older audience, were also made.[24]

In 2016, Monster High underwent a reboot, which was likely an attempt to make the brand appeal to a younger age category.[25] The sales were low that year,[26] and the line was eventually quietly discontinued in 2018.[27] In 2020, however, the franchise made its comeback when two new premium-priced collector dolls—dubbed «Skullector» and inspired by characters from the horror movies It and The Shining—were made available for purchase just in time for that year’s Halloween.[28] In 2021, a new set of two Skullector dolls inspired by characters from the movie Beetlejuice was launched exclusively through the «Mattel Creations» section of Mattel’s website[29] alongside a doll inspired by the film Gremlins 2: The New Batch.[30] In 2022, Mattel presented a new Monster High line called «Haunt Couture» (wordplay on «haute couture») which consisted of five new collector dolls: the five main characters of Frankie Stein, Clawdeen Wolf, Draculaura, Cleo de Nile and Lagoona Blue. They featured details such as rooted eyelashes and were priced at $75, and similarly were only available through the website.[31] On Friday, May 13, 2022, Mattel released a new «Booriginal Creeproductions» line of Monster High dolls which were a tribute to the original 2010 line. It featured four of the main characters dressed in their original outfits and packaged in boxes that took heavy inspiration from the original packaging. They were priced at $25 each and at first available exclusively at Walmart outlets in the United States, and then also worldwide through the «Mattel Creations» section of the Mattel website.[32] They were aimed at older consumers who grew up with the original dolls prior to their 2018 discontinuation.[33][34]

Other merchandise[edit]

Various other Monster-High-branded products have been released: they include collectible vinyl figurines, Halloween costumes, plushies,[35] stationery,[36] children’s clothing, accessories,[37] and makeup,[38] perfume,[39] and more. In February 2022, American fashion designer Maisie Wilen collaborated with Mattel to create a pair of earrings inspired by one of the main Monster High characters’ style; they were available for $50 exclusively through the «Mattel Creations» section of the Mattel website.[40][41] In April 2022, Mattel collaborated with Hot Topic on a clothing collection inspired by the aesthetics of the franchise.[42]

Media franchising[edit]

Launched in the digital media era, Monster High began adaptation into a web series which had its debut on YouTube on 5 May 2010, followed by a 23-minute TV special, New Ghoul @ School on October 30 that same year which premiered on Nickelodeon in the United States. The aforementioned New Ghoul @ School and the next TV special, Fright On! were 2D-animated, with the following films animated in CGI or computer animation: «Why Do Ghouls Fall in Love«, «Escape from Skull Shores«, «Friday Night Frights«, «Scaris: City of Frights«, «Ghouls Rule«, «13 Wishes«, «Freaky Fusion«, «Haunted«, «Boo York, Boo York«, Great Scarrier Reef, Welcome to Monster High and Electrified. Other films were reported to be in development until the first franchise reboot and the discontinuation of Ever After High in 2016. Starting with Fright On! in 2011, the specials and films were released in direct-to-video home video formats by Universal Pictures Home Entertainment. The films ranked Monster High as the second in the list of children’s direct-to-video franchises that year, according to online magazines and publications.[43] The films and specials have also appeared on streaming services/platforms like Netflix and Amazon Prime Video.[44]

In the 2015 film «Boo York, Boo York», a character known as Astranova makes contact with Apple White and Raven Queen from Ever After High suggesting a crossover in the future.[45] However, the first franchise reboot and the discontinuation of Ever After High derailed and cancelled those plans (which also included more based-on films than the 16 indicated); brief storyboard animatics were instead released on the official Monster High YouTube channel under the title The Lost Movie[46] and early designs for the EAH characters intended for the crossover have been released online.[47]

In 2021, it was announced that Mattel Television would produce a live-action musical film and an animated TV series for Nickelodeon, which premiered in October 2022. Both projects feature more gender diversity and LGBT characters.[48][49]

Monster High: Kowa Ike Girls[edit]

Monster High: Kowa Ike Girls (Japanese: モンスター・ハイ こわイケガールズ, romanized: Monsutā Hai Kowa Ike Gāruzu; Monsutā Hai and Gāruzu being transliteration of «Monster High» and «Girls», respectively) is an 8-episode series of 3-minute Japanese animated shorts produced by Shougakukan Music & Digital Entertainment [ja],[50] and animated at Picona Creative Studio.[50][51] The shorts were broadcast as a part of TXN’s morning children’s television programming block Oha Suta beginning on October 22, 2014.[52] Mattel Japan’s official YouTube account later released the shorts online.

The theme song, simply titled «Monster High» (Japanese: モンスター・ハイ, romanized: Monsutā Hai), was sung by Japanese teen idol girl band Amorecarina, featuring Kaede (from another idol girl band, Chu-Z [ja]) as a rapper. It was included in Amorecarina’s debut single of the same name, along with an instrumental version.[53]

The Kowa Ike Girls shorts were released in Japanese only.

Video games[edit]

Video games based on the franchise were released to accompany the audiovisual media, the first of which was Monster High: Ghoul Spirit for the Nintendo DS and the Wii consoles on 25 October 2011, which includes a special «Ghoulify» feature for the Nintendo DSi. The game revolves around the player being the new ‘ghoul’ in school and must work their way through activities and social situations to finally be crowned ‘Scream Queen’. Another video game for Nintendo DS and Wii titled Monster High: Skultimate Roller Maze was released in November 2012. The third video game for the Wii, Wii U, Nintendo DS, and Nintendo 3DS named after Monster High: 13 Wishes was released in October 2013. In this game, players take on the role of Frankie Stein who must free her friends from a magical lantern by collecting thirteen shards of a magic mirror. A couple of apps titled Ghoul Box and Sweet 1600 are available on iTunes for the iPad and iPhone devices. The Monster High website has also released a series of catacomb-themed web games: «trick or trance», «phantom roller» and «scary sweet memories». In November 2015, Monster High: New Ghoul in School was released for the Xbox 360, PC, PlayStation 3, Wii U, and Wii.[54] The PC version was de-listed on Steam in 2017.

Book series[edit]

Lisi Harrison, a Canadian author known for writing popular book series; The Clique and The Alphas, wrote some young adult novels based on the franchise using a different fictional universe than the web series and deal with the Regular-Attribute Dodgers (RADs) and their struggles with love, social life, school and not to be outed as monsters to humans.
Mattel released Harrison’s first Monster High novel on 26 September 2010. The book revolves around Frankie Stein and Melody Carver. The second book in the series, The Ghoul Next Door, was released at the end of March 2011[55] and features chapters on Cleo de Nile. The third book featuring Clawdeen Wolf is titled Where There’s a Wolf, There’s a Way and was released on 29 September 2011. The fourth novel titled Back And Deader Than Ever was released on May 1, 2012[56] and features Draculaura. Another Monster High book called Drop Dead Diary was released on January 19, 2011; it was written by a pseudonymous author Abaghoul Harris.[57]

Monster High by Lisi Harrison

No. Title Date ISBN
1 Monster High[58] September 1, 2010 ISBN 978-0316099189
2 The Ghoul Next Door[59] April 5, 2011 ISBN 978-0316099110
3 Where There’s a Wolf, There’s a Way[60] September 20, 2011 ISBN 978-0316099196
4 Back and Deader Than Ever[61] May 1, 2012 ISBN 978-0316099172

Ghoulfriends Book series[edit]

Author Gitty Daneshvari has written a Ghoulfriends series focusing on Monster High characters Venus McFlytrap, Robecca Steam, and Rochelle Goyle. The four books include: Ghoulfriends Forever, Ghoulfriends Just Want To Have Fun, Who’s That Ghoulfriend? and Ghoulfriends ‘Til the End .

Monster High Ghoulfriends by Gitty Daneshvari

No. Title Date ISBN
1 Ghoulfriends Forever[62] September 5, 2012 ISBN 978-0316222495
2 Ghoulfriends Just Want to Have Fun[63] April 2, 2013 ISBN 978-0316222532
3 Who’s That Ghoulfriend?[64] September 10, 2013 ISBN 978-0316222549
4 Ghoulfriends ’til the End[65] April 8, 2014 ISBN 978-0316222518
N–A The Ghoul-It-Yourself Book[66] September 2, 2014 ISBN 978-0316282222
This is an activity book featuring the Ghoulfriends, and also includes a short story by Daneshvari

Monster High Diaries Book series[edit]

A book series by Nessi Monstrata was released covering five of the main franchise characters.

Monster High Diaries by Nessi Monstrata

No. Title Date ISBN
1 Draculaura and the New Stepmomster[67] August 4, 2015 ISBN 978-0316300841
2 Frankie Stein and the New Ghoul at School[68] November 3, 2015 ISBN 978-0316300940
Frankie shows new student Isi Dawndancer around.
3 Lagoona Blue and the Big Sea Scarecation[69] February 1, 2016 ISBN 978-0316300803
4 Clawdeen Wolf and the Freaky-Fabulous Fashion Show[70] May 3, 2016 ISBN 978-0316300780
5 Cleo and the Creeperific Mummy Makeover[71] August 2, 2016 ISBN 978-0316266369

Discography[edit]

Two songs titled «Fright Song» and «We Are Monster High» have been released digitally along with live-action music videos on YouTube.[72][73][74]

[edit]

With the popularity of Monster High, companion doll lines were launched. Ever After High (abbreviated EAH) launched in July 2013 and features the children of characters of well-known fairy tales and fables. The franchise stars Apple White, daughter of Snow White and Raven Queen, daughter of the Evil Queen also from Snow White in lead roles. Both represent the main conflict of its associated web series originally released on YouTube: the Royals, which is composed of students like Apple White who «want to follow their predetermined fairy tale story», versus the Rebels, which composed of students like Raven Queen who «wish to “rewrite” their story/tale». The C. A. Cupid character from Monster High began featuring in its corresponding series from the 4th webisode onward where she is an exchange student there.

The second companion line was launched on 18 July 2017 as Enchantimals, featuring animal-inspired humanoid characters with a corresponding animal companion each as their pets. This was in response to the growth of admiration and love from fans of Hasbro’s My Little Pony: Friendship Is Magic TV series. It was originally tied to Ever After High, but fully branched off with EAH’s declining sales.

Reception[edit]

Monster High was a massive financial success for Mattel,[75][76][77][78] becoming a billion-dollar brand in just three years and surpassing executives’ expectations.[79] During the first few years, the dolls’ quickly rising popularity caused the sales of Mattel’s own Barbie dolls to decline;[80] in 2013, while Barbie remained the best-selling doll brand, Monster High became the second best-selling doll brand, with more than $500 million in annual sales.[81] In 2010, shortly after the dolls launched for the first time, they were so popular it was sometimes hard to find them in stores due to scarcity, and they were selling out quickly.[82] The line’s success was partially thanks to its appeal to younger children who were choosing to play with toys which were «a little bit edgier» than traditional fashion dolls like Barbie,[83][84] its «anti-bullying message» which encouraged children to be themselves and embrace their own flaws and differences,[85] and the «deep engagement» of fans with the franchise which was maintained through media and merchandise.[77] It was built on a «trans-media storytelling [business] model, since it did not start with a traditional entertainment property first», which also contributed to its success.[82] Even though the franchise experienced a lot of growth in its first few years, especially during 2012 and 2013, sales started declining in 2014.[86] In 2016, the sales were weak.[26] Ultimately, the line was discontinued in 2018,[27] then brought back 2 years later.[28] On 16 May 2022, when a new doll line featuring reproductions of the original 2010 dolls was made available online through the «Mattel Creations» section of the Mattel website.[33] demand was high: the dolls sold out in less than one day.[87]

The franchise has received positive recognition for its promotion of diversity among the characters, especially in comparison with other toy brands with similar levels of popularity.[88][89][90][91] This diversity continues to be a major selling point in Mattel’s marketing of the franchise.[8] In 2022, during the rollout of a new doll line, Lisa McKnight — Executive Vice President of Barbie & Dolls at Mattel —said: «We’ve been waiting for the right moment to reignite the Monster High brand to connect with […] issues that are core to our purpose, like inclusion, diversity and community […] with the updated franchise focused on being authentic, true to yourself and celebrating differences.»[33]

Controversy[edit]

Monster High has some controversy and criticism, citing that the dolls’ unrealistic bodies, often revealing outfits, and characters’ focus on romantic relationships were a bad influence on young children.[92][93] They were criticized for being «hyper-sexualized» and reinforcing gender stereotypes about women; it was even implied that children could develop low self-esteem and eating disorders due to the presentation of unattainable body types.[91]

Competition[edit]

Inspired by the commercial success of Monster High, other toy manufacturers — namely some of the biggest competitors in the toy industry which is the field of franchise owner Mattel[94] — launched their own toy lines with a similar premise and/or aesthetic. In 2012, MGA Entertainment launched Bratzillaz (House of Witchez), a spin-off of the Bratz brand;[95] it featured a similar theme centered around the paranormal, and was seen as MGA’s attempt at capitalizing off of the success of Monster High.[96] The same year, MGA also launched Novi Stars, a sci-fi-themed line of fashion dolls that featured extraterrestrial humanoids.[95][97] In 2013, The Bridge Direct launched Pinkie Cooper, which featured a humanoid Cocker Spaniel of the same name; in an interview with CNN Money, analyst Gerrick Johnson named both Monster High and Novi Stars as «competitors that come closest» to the dog-headed fashion doll.[98] Also in 2013, Hasbro launched My Little Pony: Equestria Girls as an anthropomorphized spin-off of the 2010 incarnation of the main My Little Pony franchise;[99][100] it featured the counterparts of My Little Pony characters in human-like silhouettes with non-human skin colors; it was regarded as Hasbro’s take on Monster High.[101]

Notes[edit]

  1. ^ This is a promotional image featuring prototypes; the actual dolls released in 2010 looked slightly different than they do in this image.

References[edit]

  1. ^ Tse, Andrea (June 4, 2010). «‘Monster High’: Mattel’s Big, Bold Move». TheStreet. Retrieved December 27, 2010.
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  11. ^ a b c Terrace 2014, p. 144
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Book references

  • Terrace, Vincent (2014). Internet Horror, Science Fiction and Fantasy Television Series, 1998–2013. McFarland & Company. ISBN 9781476616452 – via Google Books.
Источник

Отметь знаком + качества которыми должен обладать лучший друг. добрый, Скупой, смелый, робкий, умный, веселый, честный, склонный к обману, жизнерадостный, обидчивый, справедливый, откровенный, капризный, задира, чуткий, умеющий хранить тайну.

Ответы (1)

Монстр Хай

Итак, что же такое Монстр Хай? Это – легендарные куклы, которые производит американская фирма «Mattel». Она же и занималась изготовлением знаменитой Барби и других таких популярных во всём мире игрушек. «Mattel» имеет собственную штаб-квартиру в Калифорнии и занимает лидирующие позиции по продажам детских товаров.

Официальное название на английском – Monster High. Эти неповторимые фэшн-куклы создал Гаррет Сэндер. А вот иллюстрациями пришлось заняться Келли Райли. Официально # Монстр Хай # были представлены в 2010 году.

Чем же эти куклы отличаются от прочих товаров для детей? Во-первых, нельзя не обратить внимание на их «необычный» внешний вид. Ведь главным вдохновением для авторов такой идеи были, конечно же, фильмы ужасов и классические истории про чудовищ. Сами убедитесь в этом, заглянув на официальный сайт проекта Школы Монстров. Да и сама идея тоже очень интересная. Банальные куклы уже всем давно надоели, а тут такие оригинальные игрушки!

Как пишется монстр хай на английском

Серия легендарных игрушек

Необычные куклы Монстр Хай являются героями-потомками чудищ, о которых знают во всём мире. Помните Дракулу и Морское Чудовище? Каждый из персонажей имеет свой уникальный характер, собственную родословную и интересную биографию. Про жизнь кукол-монстров можно узнать из историй, написанных на коробке, а ещё в книге, которую написала Лизи Харрисон. Кроме того, много познавательного узнаётся из мультфильма.

Школа Монстров – школа этих фэшн-кукол, сбежавших от своей привычной жизни. Герои не принимают все те нравоучения, которые пытаются навязать их родители. А новый мир разных испытаний и невзгод открыт перед куклами-подростками.

Кто же эти маленькие герои?

Эксцентричный, яркий и модный вид кукол Монстер Хай – это их главная фишка! У каждого из героев свой особенный стиль с уникальной причёской и неповторимым нарядом. Лучшим дизайнерам приходится придумывать всё это, чтобы сложился оригинальный и незабываемый образ. Но тот, кто приобретает подобные игрушки, всегда может сам менять или создавать новые стили своим любимцам. Кстати сказать, каждая кукла подвижна, их некая утончённость и грациозность нравится детям разного возраста.

Как пишется монстр хай на английском

В мультфильме кроме основных персонажей есть много второстепенных. Всех их запомнить, наверное, просто невозможно! Но интересно то, как постепенно куклы, мультик и всё, что связано с этими персонажами, стало таким известным и любимым подростками всего мира! Многие увлекаются играми, картинками, тестами, раскрасками и, конечно, самими куклами-героями данной серии. В наше время не только взрослые стремятся быть модными во всём, но и дети тоже, следуя последним тенденциям как в одежде, так и в интересах и увлечениях, до которых раньше никто бы и не додумался! И это совсем не плохо, просто для каждого времени есть свои направления, которые сначала трудно понять и полюбить, а потом как-то плавно вживаешься в них.

Неудивительно, что сейчас данные игрушки настолько популярны, что они вне конкуренции по сравнению с другими куклами. Даже Барби и Винкс теряет свои позиции в отличие от Монстер Хай!

Источник

Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010.[1][2] Aimed at children aged 7 to 14, the franchise features characters inspired by monster movies, sci-fi horror, thriller fiction, folklore, myths and popular culture, centering around the adventures of the teenage children of monsters and other mythical creatures attending a high school of the same name.

Monster High
Monster High logo.png

Logo introduced in 2016
Created by Garrett Sander
Original work Toys
Owner Mattel
Years 2010–present
Print publications
Book(s) See list of books
Films and television
Film(s) 15 (list of films)
Television series Monster High
Web series Monster High
Audio
Soundtrack(s) 20
Miscellaneous
Spin-off(s)
  • Ever After High
  • Enchantimals
Official website
Official website Edit this at Wikidata

Though the fashion dolls were the main focus of the franchise, a 2D-animated web series and 15 animated TV specials/films were released to accompany them, as well as video games, a series of young adult novels written by Lisi Harrison and other forms of merchandise. The franchise quickly became very popular among children and was extremely successful in terms of earnings for Mattel; it was worth $1 billion in its 3rd year of existence with more than $500 million in sales annually, and was the second best-selling doll brand in North America. Two spin-off toy lines were launched as companions to Monster High: Ever After High in July 2013 based on fairy tales and fables and Enchantimals in 2017 featuring human-animal hybrids. However, sales declined in 2016, prompting Mattel to reboot the franchise with a revamped aesthetic and a new fictional universe. The reboot was a commercial failure, eventually leading to the discontinuation of the franchise in 2018.

Monster High relaunched a second time in 2020 with the release of new dolls representing horror/goth film cults, culminating with the 2021 announcement of an animated TV series and a live-action musical film, both produced by Mattel Television and premiered on Nickelodeon in October 2022.[3][4][5][6][7]

PremiseEdit

In the fictional American town of New Salem, the teenage children of famous monsters (and other mythical creatures) attend a high school called Monster High. The school is renowned for allowing all species of monsters to enroll in it: this is in contrast with other schools that exist in the franchise’s fantasy world, which are reserved for one type of monster only (for example, a vampire-exclusive school). The characters’ stories were told through the TV series, web series, films, the official website, as well as through diaries (booklets) included with the dolls. Since the franchise’s beginnings in the late 2000s and early 2010s, Monster High has valued diversity among its characters and their visual appearance, personalities, abilities, and cultural backgrounds.[8]

CharactersEdit

Monster High features a variety of fictional characters, many of them being students at the titular high school. The female characters are called «ghouls», and the male characters are called «mansters». When the franchise was first introduced, the characters were generally the sons and daughters of monsters that have been popularized in fiction; in later years, it expanded to also feature characters inspired by other various types of mythical creatures, such as figures from folklore, mythology, and pop culture.

The franchise’s official website at the time listed characters in four categories: «original» – the main characters who were introduced the earliest, «ghouls» – the female characters, «mansters» – the male characters, and «Frightmares» – characters who are half-centaur and half-monster.[9] The original characters are:

  • Frankie Stein (voiced by Kate Higgins from 2010 to 2016, Cassandra Lee Morris from 2016 to 2018 and Iris Menas from 2022 onward)[10] is the daughter of Frankenstein’s monster and his bride. She is the central character of the franchise. She has white hair with black streaks and light, mint-green skin. Frankie is a simulacrum, meaning that her body is made of many different parts. She is clumsy, sweet, and always kind to others. She has a crush on Neighthan Rot. In the series, she used to date Jackson Jekyll and Holt Hyde, but this is different in the diaries, where both characters are in a relationship with Draculaura instead.
  • Draculaura (voiced by Debi Derryberry from 2010 to 2018[11] and Courtney Lin from 2022 onward) is a vampire who is the daughter of Dracula. She is in a relationship with Clawdeen’s older brother, Clawd Wolf. She is a vegetarian who faints at the sight of blood.[12] The diaries show that she used to date Jackson Jekyll and Holt Hyde. She has fangs and typically dresses in pink, black and white.
  • Clawdeen Wolf (voiced by Salli Saffioti from 2010 to 2018 and Gabrielle Nevaeh Green from 2022 onward[11]) is the daughter of a werewolf. She is described as outgoing and sweet. She likes fashion. She has a bit of a temper at times when messed with, but can easily control it when coaxed properly. Her wolf ears are pierced in multiple places. In the 2016 reboot of Monster High, she develops mutual feelings for Raythe.
  • Lagoona Blue (voiced by Laura Bailey from 2010 to 2015,[11] Larissa Gallagher from 2016 to 2018 and Valeria Rodriguez from 2022 onwards) is the daughter of a sea monster. Lagoona is from «Down Under» and speaks with an Australian accent. She can talk with water animals. She is in a relationship with Gillington «Gil» Webber.
  • Cleo de Nile (voiced by Salli Saffioti[13] from 2010 to 2018 and Kausar Mohammed from 2022 onwards) is the daughter of the mummy pharaoh Ramses de Nile, and is 5842 years old at the start of the series. She is the captain of the «fearleading» squad. Cleo prefers to accessorize with light-gold bandages or mummy wrappings. She is based on Cleopatra, while her older sister, Nefera de Nile, is based on Nefertiti. She is the queen of the social scene and has a boyfriend named Deuce Gorgon.

Conception and developmentEdit

Mattel began conceptualizing the Monster High franchise in 2007; the company filed for a trademark of the name «Monster High» in October of that year.[14] Garrett Sander — then a packaging designer at Mattel — and his twin brother Darren went shopping with young girls one day, where they noticed that the young girls were into goth fashion. This served as inspiration for creating a toy brand with a dark aesthetic. Darren was involved with the early concepts for the brand; he came up with the slogan «(Where) Freaky Just Got Fabulous!». He also remarked that because the characters were monsters, they had more freedom to do things that ordinary kids could not do.[15] Other inspirations for the brand include children’s interests in Tim Burton and Lady Gaga.[16]

MerchandiseEdit

Monster High dolls

 

The original line of Monster High dolls released in 2010. From left to right: Clawdeen Wolf, Lagoona Blue, Cleo de Nile, Deuce Gorgon, Frankie Stein, and Draculaura.[note 1]
Type Fashion doll
Inventor(s) Garrett Sander
Company Mattel
Country United States
Availability 2010–2018; 2020–present
Slogan
  • «(Where) Freaky Just Got Fabulous!» (2010–2011)
  • «Be yourself, be unique, be a monster!» (2011–2016; 2022—present)
  • «How Do You Boo (Be Out Of The Ordinary)?» (2016–2019)
  • «Everyone Is Welcome!» (2017–2020)

DollsEdit

Fashion dolls were the first franchise product to be released, with the media and other merchandise following soon after.[17] The first line, which included the original six characters, was released in 2010.[18][19][20] Mattel was experimenting with a new business strategy which consisted of launching a new franchise by releasing the toy first—without a «traditional entertainment property first»—and then following up with the media and entertainment.[17] The original packaging boxes were designed by Garrett Sander himself.[21] According to a social media post made by Sander in 2020, the very first prototypes of the dolls during its development were made using head molds from another Mattel doll line that was never officially released, bodies from Barbie collector dolls, and with some accessories from My Scene dolls. A good amount of the initial design remained unchanged, but the actual dolls ended up looking drastically different.[22]

Over 750 different dolls have been released since its 2010 launch.[23] They vary in size, features, materials used, type of packaging, types of accessories they come with, country of manufacture, etc. Most of them are about 10.5 in (270 mm) tall. Some dolls, particularly the ones which were released a long time ago or in limited quantity, are rare, collectible, and therefore expensive.[20] Most Monster High dolls were marketed to children as toys to play with, but some «collector’s edition» dolls, priced higher and aimed at an older audience, were also made.[24]

In 2016, Monster High underwent a reboot, which was likely an attempt to make the brand appeal to a younger age category.[25] The sales were low that year,[26] and the line was eventually quietly discontinued in 2018.[27] In 2020, however, the franchise made its comeback when two new premium-priced collector dolls—dubbed «Skullector» and inspired by characters from the horror movies It and The Shining—were made available for purchase just in time for that year’s Halloween.[28] In 2021, a new set of two Skullector dolls inspired by characters from the movie Beetlejuice was launched exclusively through the «Mattel Creations» section of Mattel’s website[29] alongside a doll inspired by the film Gremlins 2: The New Batch.[30] In 2022, Mattel presented a new Monster High line called «Haunt Couture» (wordplay on «haute couture») which consisted of five new collector dolls: the five main characters of Frankie Stein, Clawdeen Wolf, Draculaura, Cleo de Nile and Lagoona Blue. They featured details such as rooted eyelashes and were priced at $75, and similarly were only available through the website.[31] On Friday, May 13, 2022, Mattel released a new «Booriginal Creeproductions» line of Monster High dolls which were a tribute to the original 2010 line. It featured four of the main characters dressed in their original outfits and packaged in boxes that took heavy inspiration from the original packaging. They were priced at $25 each and at first available exclusively at Walmart outlets in the United States, and then also worldwide through the «Mattel Creations» section of the Mattel website.[32] They were aimed at older consumers who grew up with the original dolls prior to their 2018 discontinuation.[33][34]

Other merchandiseEdit

Various other Monster-High-branded products have been released: they include collectible vinyl figurines, Halloween costumes, plushies,[35] stationery,[36] children’s clothing, accessories,[37] and makeup,[38] perfume,[39] and more. In February 2022, American fashion designer Maisie Wilen collaborated with Mattel to create a pair of earrings inspired by one of the main Monster High characters’ style; they were available for $50 exclusively through the «Mattel Creations» section of the Mattel website.[40][41] In April 2022, Mattel collaborated with Hot Topic on a clothing collection inspired by the aesthetics of the franchise.[42]

Media franchisingEdit

Launched in the digital media era, Monster High began adaptation into a web series which had its debut on YouTube on 5 May 2010, followed by a 23-minute TV special, New Ghoul @ School on October 30 that same year which premiered on Nickelodeon in the United States. The aforementioned New Ghoul @ School and the next TV special, Fright On! were 2D-animated, with the following films animated in CGI or computer animation: «Why Do Ghouls Fall in Love«, «Escape from Skull Shores«, «Friday Night Frights«, «Scaris: City of Frights«, «Ghouls Rule«, «13 Wishes«, «Freaky Fusion«, «Haunted«, «Boo York, Boo York«, Great Scarrier Reef, Welcome to Monster High and Electrified. Other films were reported to be in development until the first franchise reboot and the discontinuation of Ever After High in 2016. Starting with Fright On! in 2011, the specials and films were released in direct-to-video home video formats by Universal Pictures Home Entertainment. The films ranked Monster High as the second in the list of children’s direct-to-video franchises that year, according to online magazines and publications.[43] The films and specials have also appeared on streaming services/platforms like Netflix and Amazon Prime Video.[44]

In the 2015 film «Boo York, Boo York», a character known as Astranova makes contact with Apple White and Raven Queen from Ever After High suggesting a crossover in the future.[45] However, the first franchise reboot and the discontinuation of Ever After High derailed and cancelled those plans (which also included more based-on films than the 16 indicated); brief storyboard animatics were instead released on the official Monster High YouTube channel under the title The Lost Movie[46] and early designs for the EAH characters intended for the crossover have been released online.[47]

In 2021, it was announced that Mattel Television would produce a live-action musical film and an animated TV series for Nickelodeon, which premiered in October 2022. Both projects feature more gender diversity and LGBT characters.[48][49]

Monster High: Kowa Ike GirlsEdit

Monster High: Kowa Ike Girls (Japanese: モンスター・ハイ こわイケガールズ, romanized: Monsutā Hai Kowa Ike Gāruzu; Monsutā Hai and Gāruzu being transliteration of «Monster High» and «Girls», respectively) is an 8-episode series of 3-minute Japanese animated shorts produced by Shougakukan Music & Digital Entertainment [ja],[50] and animated at Picona Creative Studio.[50][51] The shorts were broadcast as a part of TXN’s morning children’s television programming block Oha Suta beginning on October 22, 2014.[52] Mattel Japan’s official YouTube account later released the shorts online.

The theme song, simply titled «Monster High» (Japanese: モンスター・ハイ, romanized: Monsutā Hai), was sung by Japanese teen idol girl band Amorecarina, featuring Kaede (from another idol girl band, Chu-Z [ja]) as a rapper. It was included in Amorecarina’s debut single of the same name, along with an instrumental version.[53]

The Kowa Ike Girls shorts were released in Japanese only.

Video gamesEdit

Video games based on the franchise were released to accompany the audiovisual media, the first of which was Monster High: Ghoul Spirit for the Nintendo DS and the Wii consoles on 25 October 2011, which includes a special «Ghoulify» feature for the Nintendo DSi. The game revolves around the player being the new ‘ghoul’ in school and must work their way through activities and social situations to finally be crowned ‘Scream Queen’. Another video game for Nintendo DS and Wii titled Monster High: Skultimate Roller Maze was released in November 2012. The third video game for the Wii, Wii U, Nintendo DS, and Nintendo 3DS named after Monster High: 13 Wishes was released in October 2013. In this game, players take on the role of Frankie Stein who must free her friends from a magical lantern by collecting thirteen shards of a magic mirror. A couple of apps titled Ghoul Box and Sweet 1600 are available on iTunes for the iPad and iPhone devices. The Monster High website has also released a series of catacomb-themed web games: «trick or trance», «phantom roller» and «scary sweet memories». In November 2015, Monster High: New Ghoul in School was released for the Xbox 360, PC, PlayStation 3, Wii U, and Wii.[54] The PC version was de-listed on Steam in 2017.

Book seriesEdit

Lisi Harrison, a Canadian author known for writing popular book series; The Clique and The Alphas, wrote some young adult novels based on the franchise using a different fictional universe than the web series and deal with the Regular-Attribute Dodgers (RADs) and their struggles with love, social life, school and not to be outed as monsters to humans.
Mattel released Harrison’s first Monster High novel on 26 September 2010. The book revolves around Frankie Stein and Melody Carver. The second book in the series, The Ghoul Next Door, was released at the end of March 2011[55] and features chapters on Cleo de Nile. The third book featuring Clawdeen Wolf is titled Where There’s a Wolf, There’s a Way and was released on 29 September 2011. The fourth novel titled Back And Deader Than Ever was released on May 1, 2012[56] and features Draculaura. Another Monster High book called Drop Dead Diary was released on January 19, 2011; it was written by a pseudonymous author Abaghoul Harris.[57]

Monster High by Lisi Harrison

No. Title Date ISBN
1 Monster High[58] September 1, 2010 ISBN 978-0316099189
2 The Ghoul Next Door[59] April 5, 2011 ISBN 978-0316099110
3 Where There’s a Wolf, There’s a Way[60] September 20, 2011 ISBN 978-0316099196
4 Back and Deader Than Ever[61] May 1, 2012 ISBN 978-0316099172

Ghoulfriends Book seriesEdit

Author Gitty Daneshvari has written a Ghoulfriends series focusing on Monster High characters Venus McFlytrap, Robecca Steam, and Rochelle Goyle. The four books include: Ghoulfriends Forever, Ghoulfriends Just Want To Have Fun, Who’s That Ghoulfriend? and Ghoulfriends ‘Til the End .

Monster High Ghoulfriends by Gitty Daneshvari

No. Title Date ISBN
1 Ghoulfriends Forever[62] September 5, 2012 ISBN 978-0316222495
2 Ghoulfriends Just Want to Have Fun[63] April 2, 2013 ISBN 978-0316222532
3 Who’s That Ghoulfriend?[64] September 10, 2013 ISBN 978-0316222549
4 Ghoulfriends ’til the End[65] April 8, 2014 ISBN 978-0316222518
N–A The Ghoul-It-Yourself Book[66] September 2, 2014 ISBN 978-0316282222
This is an activity book featuring the Ghoulfriends, and also includes a short story by Daneshvari

Monster High Diaries Book seriesEdit

A book series by Nessi Monstrata was released covering five of the main franchise characters.

Monster High Diaries by Nessi Monstrata

No. Title Date ISBN
1 Draculaura and the New Stepmomster[67] August 4, 2015 ISBN 978-0316300841
2 Frankie Stein and the New Ghoul at School[68] November 3, 2015 ISBN 978-0316300940
Frankie shows new student Isi Dawndancer around.
3 Lagoona Blue and the Big Sea Scarecation[69] February 1, 2016 ISBN 978-0316300803
4 Clawdeen Wolf and the Freaky-Fabulous Fashion Show[70] May 3, 2016 ISBN 978-0316300780
5 Cleo and the Creeperific Mummy Makeover[71] August 2, 2016 ISBN 978-0316266369

DiscographyEdit

Two songs titled «Fright Song» and «We Are Monster High» have been released digitally along with live-action music videos on YouTube.[72][73][74]

Edit

With the popularity of Monster High, companion doll lines were launched. Ever After High (abbreviated EAH) launched in July 2013 and features the children of characters of well-known fairy tales and fables. The franchise stars Apple White, daughter of Snow White and Raven Queen, daughter of the Evil Queen also from Snow White in lead roles. Both represent the main conflict of its associated web series originally released on YouTube: the Royals, which is composed of students like Apple White who «want to follow their predetermined fairy tale story», versus the Rebels, which composed of students like Raven Queen who «wish to “rewrite” their story/tale». The C. A. Cupid character from Monster High began featuring in its corresponding series from the 4th webisode onward where she is an exchange student there.

The second companion line was launched on 18 July 2017 as Enchantimals, featuring animal-inspired humanoid characters with a corresponding animal companion each as their pets. This was in response to the growth of admiration and love from fans of Hasbro’s My Little Pony: Friendship Is Magic TV series. It was originally tied to Ever After High, but fully branched off with EAH’s declining sales.

ReceptionEdit

Monster High was a massive financial success for Mattel,[75][76][77][78] becoming a billion-dollar brand in just three years and surpassing executives’ expectations.[79] During the first few years, the dolls’ quickly rising popularity caused the sales of Mattel’s own Barbie dolls to decline;[80] in 2013, while Barbie remained the best-selling doll brand, Monster High became the second best-selling doll brand, with more than $500 million in annual sales.[81] In 2010, shortly after the dolls launched for the first time, they were so popular it was sometimes hard to find them in stores due to scarcity, and they were selling out quickly.[82] The line’s success was partially thanks to its appeal to younger children who were choosing to play with toys which were «a little bit edgier» than traditional fashion dolls like Barbie,[83][84] its «anti-bullying message» which encouraged children to be themselves and embrace their own flaws and differences,[85] and the «deep engagement» of fans with the franchise which was maintained through media and merchandise.[77] It was built on a «trans-media storytelling [business] model, since it did not start with a traditional entertainment property first», which also contributed to its success.[82] Even though the franchise experienced a lot of growth in its first few years, especially during 2012 and 2013, sales started declining in 2014.[86] In 2016, the sales were weak.[26] Ultimately, the line was discontinued in 2018,[27] then brought back 2 years later.[28] On 16 May 2022, when a new doll line featuring reproductions of the original 2010 dolls was made available online through the «Mattel Creations» section of the Mattel website.[33] demand was high: the dolls sold out in less than one day.[87]

The franchise has received positive recognition for its promotion of diversity among the characters, especially in comparison with other toy brands with similar levels of popularity.[88][89][90][91] This diversity continues to be a major selling point in Mattel’s marketing of the franchise.[8] In 2022, during the rollout of a new doll line, Lisa McKnight — Executive Vice President of Barbie & Dolls at Mattel —said: «We’ve been waiting for the right moment to reignite the Monster High brand to connect with […] issues that are core to our purpose, like inclusion, diversity and community […] with the updated franchise focused on being authentic, true to yourself and celebrating differences.»[33]

ControversyEdit

Monster High has some controversy and criticism, citing that the dolls’ unrealistic bodies, often revealing outfits, and characters’ focus on romantic relationships were a bad influence on young children.[92][93] They were criticized for being «hyper-sexualized» and reinforcing gender stereotypes about women; it was even implied that children could develop low self-esteem and eating disorders due to the presentation of unattainable body types.[91]

CompetitionEdit

Inspired by the commercial success of Monster High, other toy manufacturers — namely some of the biggest competitors in the toy industry which is the field of franchise owner Mattel[94] — launched their own toy lines with a similar premise and/or aesthetic. In 2012, MGA Entertainment launched Bratzillaz (House of Witchez), a spin-off of the Bratz brand;[95] it featured a similar theme centered around the paranormal, and was seen as MGA’s attempt at capitalizing off of the success of Monster High.[96] The same year, MGA also launched Novi Stars, a sci-fi-themed line of fashion dolls that featured extraterrestrial humanoids.[95][97] In 2013, The Bridge Direct launched Pinkie Cooper, which featured a humanoid Cocker Spaniel of the same name; in an interview with CNN Money, analyst Gerrick Johnson named both Monster High and Novi Stars as «competitors that come closest» to the dog-headed fashion doll.[98] Also in 2013, Hasbro launched My Little Pony: Equestria Girls as an anthropomorphized spin-off of the 2010 incarnation of the main My Little Pony franchise;[99][100] it featured the counterparts of My Little Pony characters in human-like silhouettes with non-human skin colors; it was regarded as Hasbro’s take on Monster High.[101]

NotesEdit

  1. ^ This is a promotional image featuring prototypes; the actual dolls released in 2010 looked slightly different than they do in this image.

ReferencesEdit

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  49. ^ Oddo, Marco Vito (July 13, 2022). «Monster High Animated Series Adds Tony Revolori to Voice Cast». Collider. Retrieved July 19, 2022.
  50. ^ a b «Monsutā Hai» モンスター・ハイ [Monster High]. Oha Suta (in Japanese). Shogakukan-Shueisha Productions. Archived from the original on October 28, 2014. Retrieved May 18, 2022.
  51. ^ 尾形美幸 (March 11, 2015). 残業時間を月平均20～25時間へ抑制/インプットを増やしより良い作品づくりを目指すピコナ. CGWorld + Digital Video (in Japanese). Retrieved May 18, 2022.
  52. ^ «Ibento» イベント [Events]. Amorecarina (in Japanese). Good Choice Entertainment. Archived from the original on October 9, 2014. Retrieved May 18, 2022.
  53. ^ 「学校の中で1番かわいい」ガールズユニットがデビュー. Natalie (in Japanese). Natasha, Inc. March 6, 2015. Retrieved May 18, 2022.
  54. ^ Whitehead, Thomas (November 12, 2015). «Nintendo Download: 12th November (North America)». Nintendo Life. Gamer Network. Retrieved December 31, 2015.{{cite web}}: CS1 maint: url-status (link)
  55. ^ Harrisson, Lisi. «Lisi Harrison». Fantastic Fiction. Retrieved November 13, 2016.
  56. ^ «Back and Deader Than Ever (Monster High Series #4)». Lisi Harrison. Barnes & Noble. Retrieved November 13, 2016.
  57. ^ «Monster High Drop Dead Diary». Abigail Harris (as Abaghoul Harris). Barnes & Noble. Retrieved November 13, 2016.
  58. ^ Harrison, Lisi (September 1, 2010). Monster High. Poppy. ISBN 978-0316099189.
  59. ^ Harrison, Lisi (April 5, 2011). The Ghoul Next Door. Poppy. ISBN 978-0316099110.
  60. ^ Harrison, Lisi (September 20, 2011). Where There’s a Wolf, There’s a Way. Poppy. ISBN 978-0316099196.
  61. ^ Harrison, Lisi (May 1, 2012). Monster High: Back and Deader Than Ever. Poppy. ISBN 978-0316099172.
  62. ^ Daneshvari, Gitty (September 5, 2012). Monster High: Ghoulfriends Forever. Little, Brown Books for Young Readers. ISBN 978-0316222495.
  63. ^ Daneshvari, Gitty (April 2, 2013). Monster High: Ghoulfriends Just Want to Have Fun. Little, Brown Books for Young Readers. ISBN 978-0316222532.
  64. ^ Daneshvari, Gitty (September 10, 2013). Monster High: Who’s That Ghoulfriend?. Little, Brown Books for Young Readers. ISBN 978-0316222549.
  65. ^ Daneshvari, Gitty (April 8, 2014). Monster High: Ghoulfriends ’til the End. ISBN 978-0316222518.
  66. ^ Daneshvari, Gitty (September 2, 2014). Monster High: Ghoulfriends The Ghoul-It-Yourself Book. Little, Brown Books for Young Readers. ISBN 978-0316282222.
  67. ^ Monstrata, Nessi (August 4, 2015). Monster High Diaries: Draculaura and the New Stepmomster. Little, Brown Books for Young Readers. ISBN 978-0316300841.
  68. ^ Monstrata, Nessi (November 3, 2015). Monster High Diaries: Frankie Stein and the New Ghoul at School. Little, Brown Books for Young Readers. ISBN 978-0316300940.
  69. ^ Monstrata, Nessi (February 2, 2016). Monster High Diaries: Lagoona Blue and the Big Sea Scarecation. Little, Brown Books for Young Readers. ISBN 978-0316300803.
  70. ^ Monstrata, Nessi (May 3, 2016). Monster High Diaries: Clawdeen Wolf and the Freaky-Fabulous Fashion Show. Little, Brown Books for Young Readers. ISBN 978-0316300780.
  71. ^ Monstrata, Nessi (August 2, 2016). Monster High Diaries: Cleo and the Creeperific Mummy Makeover. Little, Brown Books for Young Readers. ISBN 978-0316266369.
  72. ^ «Fright Song». Monster High. Mattel. August 9, 2010. Archived from the original on December 21, 2021. Retrieved November 13, 2016 – via YouTube.
  73. ^ «Fright Song — Behind The Scenes». Monster High. Mattel. August 8, 2010. Archived from the original on December 21, 2021. Retrieved November 13, 2016 – via YouTube.
  74. ^ ««We Are Monster High»™ — Madison Beer Music Video». Monster High. Mattel. January 16, 2014. Archived from the original on December 21, 2021. Retrieved November 13, 2016 – via YouTube.
  75. ^ Fleming, Mike Jr. (October 21, 2015). «‘Monster High’ Franchise Launch Film To Be Helmed By Ari Sandel». Deadline Hollywood. Penske Media Corporation. Retrieved March 21, 2022. This film is tied directly to the Mattel toyline that exploded in 2010 and became a billion dollar franchise.
  76. ^ Vincent, Roger (April 17, 2013). «Mattel profits quadruple on sales of Monster High dolls». Los Angeles Times. Retrieved March 21, 2022.{{cite web}}: CS1 maint: url-status (link)
  77. ^ a b «Mattel, Inc. (MAT) CEO Discusses Q2 2013 Results — Earnings Call Transcript». Seeking Alpha. July 17, 2013. Retrieved March 21, 2022.
  78. ^ Levy, Gabrielle (July 17, 2013). «Goth Barbie next best seller to the original». United Press International. Retrieved March 21, 2022.
  79. ^ Ulaby, Neda (July 17, 2013). «Fangs And Fishnets For The Win: ‘Goth Barbie’ Is Monstrously Successful». National Public Radio. Retrieved March 21, 2022.
  80. ^ Lutz, Ashley (July 17, 2013). «Meet The Creepy Dolls That Are Burying Barbie». Business Insider. Retrieved March 21, 2022.
  81. ^ Anderson, Mae. «In competitive world of dolls, Barbie fights for her life». Lubbock Avalanche-Journal. Retrieved March 21, 2022.
  82. ^ a b Snyder Bulik, Beth (December 6, 2010). «Mattel’s Got a Monster Holiday Hit, but Will Franchise Have Staying Power?». Ad Age. Retrieved March 21, 2022.
  83. ^ «Barbie’s dream life turns to nightmare, thanks to Monster High». The Mercury News. July 18, 2013. Retrieved March 21, 2022.
  84. ^ Lutz, Ashley (October 16, 2014). «Barbie Dolls Are Quickly Becoming Obsolete». Business Insider. Retrieved March 21, 2022.
  85. ^ Manders, Hayden (July 17, 2013). «Goth Barbies Are Mattel’s «It» Girls Now». Refinery29. Retrieved March 21, 2022.
  86. ^ Bias, William (July 28, 2014). «Here’s Why Mattel Hit a Bump in the Road». The Motley Fool. Retrieved March 21, 2022.
  87. ^ «Monster High». Mattel Creations. Mattel. May 17, 2022. Archived from the original on May 17, 2022. Retrieved May 17, 2022.
  88. ^ Diaz, Alex (February 10, 2021). «A look into «Monster High»: Why diversity in kids’ media is important». Summit News. Retrieved May 18, 2022.
  89. ^ «Dolls and feminism». The Diamondback. January 1, 2014. Retrieved May 18, 2022. The author of this article incorrectly put out the date as «31 December 099», however in reading through the article’s main body, look out for «Friday Night Frights movie»(2012) and «Ever After High» (which released in 2013); hence the source date indicated is in assumption that the body itself depicts enough justification.{{cite web}}: CS1 maint: url-status (link)
  90. ^ Browne, Wendy (June 1, 2015). «Sorry Barbie But Ghouls Really Do Rule». Women Write About Comics. Retrieved May 18, 2022.{{cite web}}: CS1 maint: url-status (link)
  91. ^ a b Woods, Danianese (2019). ««Goth Barbies»: A Postmodern Multiperspective Analysis of Mattel’s Monster High Media». University of Southern Mississippi. p. 136. Retrieved May 18, 2022.
  92. ^ McKay, Hollie (April 8, 2016). «Mattel’s Waxing and Shaving Monster High Doll Sparks Outrage». Fox News. Retrieved March 22, 2022.
  93. ^ Mosbergen, Dominique (July 18, 2013). «‘Goth Barbies’ Are The New ‘It’ Toy, But Are Monster High Dolls A Bad Influence?». HuffPost. Retrieved March 22, 2022.
  94. ^ «Mattel’s Competitors, Revenue, Number of Employees, Funding, Acquisitions & News — Owler Company Profile». Owler. Retrieved May 18, 2022.{{cite web}}: CS1 maint: url-status (link)
  95. ^ a b Bamford, Vince (July 14, 2012). «Fashion dolls rivalry takes a ghoulish turn». The Grocer. Retrieved May 19, 2022.
  96. ^ Taylor, Alice (September 15, 2013). «Toy choice gets wider as internet inspires playtime revolution». The Guardian. Retrieved May 19, 2022. A recent visit to Hamleys’ new dolls area turned up […] glow-in-the-dark Bratzillaz (a brazen MGA fast-follow of the huge Mattel Monster High) […]
  97. ^ «MGA unveils doll lines». Toy World. Alakat Publishing. July 4, 2012. Archived from the original on November 3, 2014. Retrieved May 21, 2022.
  98. ^ Kavilanz, Parija (February 4, 2013). «After Bratz, will this be the next ‘it’ doll?». CNN Money. Cable News Network. Retrieved May 21, 2022.
  99. ^ Christie, Brendan (February–March 2013). «Hasbro Hits its Stride» (PDF). Kidscreen. Brunico Communications. pp. 33–34. Archived from the original (PDF) on April 24, 2013. Retrieved March 9, 2013.
  100. ^ Schmidt, Gregory (May 12, 2013). «A New Direction for a Hasbro Stalwart». New York Times. Retrieved May 13, 2013.
  101. ^ Connelly, Sherilyn (March 14, 2017). Ponyville Confidential: The History and Culture of My Little Pony, 1981-2016. McFarland & Company. p. 190. ISBN 978-1476662091 – via Google Books.

Book references

  • Terrace, Vincent (2014). Internet Horror, Science Fiction and Fantasy Television Series, 1998–2013. McFarland & Company. ISBN 9781476616452 – via Google Books.
Источник

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Источник

Monster High (рус. Школа Монстров) — американская серия фэшн-кукол, созданная Гарретом Сэндером (англ. Garrett Sander) и проиллюстрированная Келли Райли (англ. Kellee Riley). Официальный релиз состоялся в июле 2010 года..[1] Персонажи этой серии вдохновлены фильмами ужасов и классическими историями о чудовищах, что выделяет Monster High из ряда прочих фэшн-кукол. Считается, что линия Monster High составляет конкуренцию Barbie, несмотря на то, что оба бренда принадлежат компании Mattel.[2]. Большая часть персонажей серии связана с образами знаменитых чудовищ, таких как Дракула, Чудовище Франкенштейна, Клеопатра, Призрак Оперы и т. д.

Под маркой Monster High также выпускаются другие продукты, объединенные общими персонажами и стилистикой: плюшевые игрушки, сумки, брелочки, а также другие типы игрушек.

25 октября 2011 года в поддержку серии была выпущена видеоигра Monster High: Ghoul Spirit, предназначенная для платформ Nintendo DS и Nintendo Wii. Существует также связанное с серией приложение Ghoul Box для iPad и iPhone.

Лизи Харрисон написала четыре книги о приключениях персонажей серии.[3]. В России романы выпускаются издательством Эксмо[4].

На официальном сайте серии, запущенном 5 мая 2010 года[5], публикуются эпизоды мультсериала Monster High.[6]

Содержание

  • 1 Описание
  • 2 Список персонажей
  • 3 Отзывы
    • 3.1 Ссылки
    • 3.2 Примечания

Описание

Высота кукол — 25,5 см, куклы-юноши несколько выше — 27,94 см. Тела изготовлены из АБС-пластика и снабжены 11 шарнирами, головы — из мягкого ПВХ. Большинство кукол обладает уникальным тоном кожи и скульптурой лица.

Список персонажей

  • Фрэнки Штейн (англ. Frankie Stein) — дочь Франкенштейна;
  • Дракулаура (англ. Draculaura) — дочь Дракулы;
  • Клодин Вульф (англ. Clawdeen Wolf) — дочь Волка-оборотня;
  • Лагуна Блю (англ. Lagoona Blue) — дочь Морского монстра;
  • Клео де Нил (англ. Cleo de Nile) — дочь Мумии;
  • Гулия Йелпс (англ. Ghoulia Yelps) — дочь Зомби;
  • Дьюс Горгон (англ. Deuce Gorgon) — сын Медузы Горгоны;
  • Эбби Боминейбл (англ. Abbey Bominable) — дочь Йети;
  • Спектра Вондергейст (англ. Spectra Vondergeist) — дочь Призрака ;
  • Тореляй Страйп (англ. Toralei Straipe) — дочь Кошки-оборотня (веркошки);
  • Оперетта (англ. Operetta) — дочь Призрака Оперы;
  • Нефера де Нил (англ. Nefera de Nile) — дочь Мумии, сестра Клео де Нил;
  • С. А. Купид (Харикло Аргафоне Купидон) (англ. C.A. Cupid) — дочь Эроса;
  • Хоулин Вульф (англ. Howleen Wolf) — дочь Волка-оборотня, сестра Клодин Вульф;
  • Пуррсефона (англ. Purrsephone) — дочь Кошки-оборотня, сестра-близнец Мяулодии;
  • Мяулодия (англ. Meowlody) — дочь Кошки-оборотня, сестра-близнец Муррсефоны;
  • Венера МакФлайтрап (англ. Venus MсFlytrap) — дочь Чудовищного растения;
  • Рошель Гойл (англ. Rochelle Goyle) — дочь Гаргульи;
  • Робекка Стим (англ. Robecca Steam) — дочь Безумного учёного;
  • Скара Скримс (англ. Scarah Screams) — дочь Банши
  • Холт Хайд (англ. Holt Hyde) — сын Мистера Хайда;
  • Джексон Джекилл (англ. Jackson Jekyll) — сын Доктора Джекилла, светлая сторона Холта Хайда;
  • Клод Вульф (англ. Clawd Wolf) — сын Волка-оборотня, брат Клодин Вульф;
  • Гиллингтон «Гил» Уэббер (англ. Gillington «Gil» Webber) — сын речного монстра;
  • Слоу Мо (англ. Slow-Moe) — сын Зомби;
  • Инвизи Билли (англ. Invisi Billy) — сын Человека-Невидимки;
  • Хит Бёрнс (англ. Hit Berns) — огненный парень;
  • Скелитта Калаверас (англ. Scelita Calaveras) — скелет из Мексики;
  • Трина (англ. Trine) — триклоп (трехглазый монстр);
  • Катрин де Мяу (англ. Сatеrine de Mew) — веркошка из Парижа;
  • Джинафеа Лонг (англ. Jinafire Long) — дочь китайского Дракона;
  • Директриса Без Головы Бладгуд (англ. Headless Headmistress Bloodgood) — дочь Всадника без головы;
  • Худу Вуду (англ. Hoodoo Woodoo) — кукла вуду, созданная Френки Штейн .

Серия получила несколько наград: победитель People’s Play Awards 2010[7] в номинации Фэшн-куклы, победитель The Independent Toy Awards 2012[8] в номинации Куклы. В то же время, необычные истории и стилистика персонажей вызвала и критические отзывы[9]: так, серия была номинирована на премию TOADY 2011 для худших игрушек[10].

Ссылки

  • Официальный сайт Monster High (англ.)
  • Официальный канал Monster High на YouTube
  • Monster High Wiki, внешний вики-сайт
  • Monster Hight в Куклопедии, внешний вики-сайт (рус.)
  • Форум Monster High
  • Официальный сайт Monster High (рус.)

Примечания

  1. ↑ By Andie Tse ‘Monster High’: Mattel’s Big, Bold Move. TheStreet (4 июня 2010). Архивировано из первоисточника 14 сентября 2012.
  2. ↑ Zimmerman, Ann. Mattel to Introduce ‘Monster High’ Toys—Followed by Movie, Books, TV — WSJ.com, Online.wsj.com (21 декабря 2010).
  3. ↑ Mattel Launches Monster High
  4. ↑ Monster High
  5. ↑ Monster Games | Monster Videos | Monster Activities. Monster High. Архивировано из первоисточника 14 сентября 2012.
  6. ↑ Monster Videos | Free Kids’ Videos | Webisodes. Monster High. Архивировано из первоисточника 14 сентября 2012.
  7. ↑ 2010 People’s Play Awards. Архивировано из первоисточника 14 сентября 2012.
  8. ↑ The Independent Toy Awards 2011. Архивировано из первоисточника 14 сентября 2012.
  9. ↑ McKay, Hollie Mattel’s Waxing and Shaving Monster High Doll Sparks Outrage. FoxNews.com (16 марта 2011). Архивировано из первоисточника 14 сентября 2012.
  10. ↑ TOADY 2011 Awards. Архивировано из первоисточника 14 сентября 2012.
Источник

Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010.[1][2] Aimed at children aged 7 to 14, the franchise features characters inspired by monster movies, sci-fi horror, thriller fiction, folklore, myths and popular culture, centering around the adventures of the teenage children of monsters and other mythical creatures attending a high school of the same name.

Monster High
Monster High logo.png

Logo introduced in 2016
Created by Garrett Sander
Original work Toys
Owner Mattel
Years 2010–present
Print publications
Book(s) See list of books
Films and television
Film(s) 15 (list of films)
Television series Monster High
Web series Monster High
Audio
Soundtrack(s) 20
Miscellaneous
Spin-off(s)
  • Ever After High
  • Enchantimals
Official website
Official website Edit this at Wikidata

Though the fashion dolls were the main focus of the franchise, a 2D-animated web series and 15 animated TV specials/films were released to accompany them, as well as video games, a series of young adult novels written by Lisi Harrison and other forms of merchandise. The franchise quickly became very popular among children and was extremely successful in terms of earnings for Mattel; it was worth $1 billion in its 3rd year of existence with more than $500 million in sales annually, and was the second best-selling doll brand in North America. Two spin-off toy lines were launched as companions to Monster High: Ever After High in July 2013 based on fairy tales and fables and Enchantimals in 2017 featuring human-animal hybrids. However, sales declined in 2016, prompting Mattel to reboot the franchise with a revamped aesthetic and a new fictional universe. The reboot was a commercial failure, eventually leading to the discontinuation of the franchise in 2018.

Monster High relaunched a second time in 2020 with the release of new dolls representing horror/goth film cults, culminating with the 2021 announcement of an animated TV series and a live-action musical film, both produced by Mattel Television and premiered on Nickelodeon in October 2022.[3][4][5][6][7]

PremiseEdit

In the fictional American town of New Salem, the teenage children of famous monsters (and other mythical creatures) attend a high school called Monster High. The school is renowned for allowing all species of monsters to enroll in it: this is in contrast with other schools that exist in the franchise’s fantasy world, which are reserved for one type of monster only (for example, a vampire-exclusive school). The characters’ stories were told through the TV series, web series, films, the official website, as well as through diaries (booklets) included with the dolls. Since the franchise’s beginnings in the late 2000s and early 2010s, Monster High has valued diversity among its characters and their visual appearance, personalities, abilities, and cultural backgrounds.[8]

CharactersEdit

Monster High features a variety of fictional characters, many of them being students at the titular high school. The female characters are called «ghouls», and the male characters are called «mansters». When the franchise was first introduced, the characters were generally the sons and daughters of monsters that have been popularized in fiction; in later years, it expanded to also feature characters inspired by other various types of mythical creatures, such as figures from folklore, mythology, and pop culture.

The franchise’s official website at the time listed characters in four categories: «original» – the main characters who were introduced the earliest, «ghouls» – the female characters, «mansters» – the male characters, and «Frightmares» – characters who are half-centaur and half-monster.[9] The original characters are:

  • Frankie Stein (voiced by Kate Higgins from 2010 to 2016, Cassandra Lee Morris from 2016 to 2018 and Iris Menas from 2022 onward)[10] is the daughter of Frankenstein’s monster and his bride. She is the central character of the franchise. She has white hair with black streaks and light, mint-green skin. Frankie is a simulacrum, meaning that her body is made of many different parts. She is clumsy, sweet, and always kind to others. She has a crush on Neighthan Rot. In the series, she used to date Jackson Jekyll and Holt Hyde, but this is different in the diaries, where both characters are in a relationship with Draculaura instead.
  • Draculaura (voiced by Debi Derryberry from 2010 to 2018[11] and Courtney Lin from 2022 onward) is a vampire who is the daughter of Dracula. She is in a relationship with Clawdeen’s older brother, Clawd Wolf. She is a vegetarian who faints at the sight of blood.[12] The diaries show that she used to date Jackson Jekyll and Holt Hyde. She has fangs and typically dresses in pink, black and white.
  • Clawdeen Wolf (voiced by Salli Saffioti from 2010 to 2018 and Gabrielle Nevaeh Green from 2022 onward[11]) is the daughter of a werewolf. She is described as outgoing and sweet. She likes fashion. She has a bit of a temper at times when messed with, but can easily control it when coaxed properly. Her wolf ears are pierced in multiple places. In the 2016 reboot of Monster High, she develops mutual feelings for Raythe.
  • Lagoona Blue (voiced by Laura Bailey from 2010 to 2015,[11] Larissa Gallagher from 2016 to 2018 and Valeria Rodriguez from 2022 onwards) is the daughter of a sea monster. Lagoona is from «Down Under» and speaks with an Australian accent. She can talk with water animals. She is in a relationship with Gillington «Gil» Webber.
  • Cleo de Nile (voiced by Salli Saffioti[13] from 2010 to 2018 and Kausar Mohammed from 2022 onwards) is the daughter of the mummy pharaoh Ramses de Nile, and is 5842 years old at the start of the series. She is the captain of the «fearleading» squad. Cleo prefers to accessorize with light-gold bandages or mummy wrappings. She is based on Cleopatra, while her older sister, Nefera de Nile, is based on Nefertiti. She is the queen of the social scene and has a boyfriend named Deuce Gorgon.

Conception and developmentEdit

Mattel began conceptualizing the Monster High franchise in 2007; the company filed for a trademark of the name «Monster High» in October of that year.[14] Garrett Sander — then a packaging designer at Mattel — and his twin brother Darren went shopping with young girls one day, where they noticed that the young girls were into goth fashion. This served as inspiration for creating a toy brand with a dark aesthetic. Darren was involved with the early concepts for the brand; he came up with the slogan «(Where) Freaky Just Got Fabulous!». He also remarked that because the characters were monsters, they had more freedom to do things that ordinary kids could not do.[15] Other inspirations for the brand include children’s interests in Tim Burton and Lady Gaga.[16]

MerchandiseEdit

Monster High dolls

 

The original line of Monster High dolls released in 2010. From left to right: Clawdeen Wolf, Lagoona Blue, Cleo de Nile, Deuce Gorgon, Frankie Stein, and Draculaura.[note 1]
Type Fashion doll
Inventor(s) Garrett Sander
Company Mattel
Country United States
Availability 2010–2018; 2020–present
Slogan
  • «(Where) Freaky Just Got Fabulous!» (2010–2011)
  • «Be yourself, be unique, be a monster!» (2011–2016; 2022—present)
  • «How Do You Boo (Be Out Of The Ordinary)?» (2016–2019)
  • «Everyone Is Welcome!» (2017–2020)

DollsEdit

Fashion dolls were the first franchise product to be released, with the media and other merchandise following soon after.[17] The first line, which included the original six characters, was released in 2010.[18][19][20] Mattel was experimenting with a new business strategy which consisted of launching a new franchise by releasing the toy first—without a «traditional entertainment property first»—and then following up with the media and entertainment.[17] The original packaging boxes were designed by Garrett Sander himself.[21] According to a social media post made by Sander in 2020, the very first prototypes of the dolls during its development were made using head molds from another Mattel doll line that was never officially released, bodies from Barbie collector dolls, and with some accessories from My Scene dolls. A good amount of the initial design remained unchanged, but the actual dolls ended up looking drastically different.[22]

Over 750 different dolls have been released since its 2010 launch.[23] They vary in size, features, materials used, type of packaging, types of accessories they come with, country of manufacture, etc. Most of them are about 10.5 in (270 mm) tall. Some dolls, particularly the ones which were released a long time ago or in limited quantity, are rare, collectible, and therefore expensive.[20] Most Monster High dolls were marketed to children as toys to play with, but some «collector’s edition» dolls, priced higher and aimed at an older audience, were also made.[24]

In 2016, Monster High underwent a reboot, which was likely an attempt to make the brand appeal to a younger age category.[25] The sales were low that year,[26] and the line was eventually quietly discontinued in 2018.[27] In 2020, however, the franchise made its comeback when two new premium-priced collector dolls—dubbed «Skullector» and inspired by characters from the horror movies It and The Shining—were made available for purchase just in time for that year’s Halloween.[28] In 2021, a new set of two Skullector dolls inspired by characters from the movie Beetlejuice was launched exclusively through the «Mattel Creations» section of Mattel’s website[29] alongside a doll inspired by the film Gremlins 2: The New Batch.[30] In 2022, Mattel presented a new Monster High line called «Haunt Couture» (wordplay on «haute couture») which consisted of five new collector dolls: the five main characters of Frankie Stein, Clawdeen Wolf, Draculaura, Cleo de Nile and Lagoona Blue. They featured details such as rooted eyelashes and were priced at $75, and similarly were only available through the website.[31] On Friday, May 13, 2022, Mattel released a new «Booriginal Creeproductions» line of Monster High dolls which were a tribute to the original 2010 line. It featured four of the main characters dressed in their original outfits and packaged in boxes that took heavy inspiration from the original packaging. They were priced at $25 each and at first available exclusively at Walmart outlets in the United States, and then also worldwide through the «Mattel Creations» section of the Mattel website.[32] They were aimed at older consumers who grew up with the original dolls prior to their 2018 discontinuation.[33][34]

Other merchandiseEdit

Various other Monster-High-branded products have been released: they include collectible vinyl figurines, Halloween costumes, plushies,[35] stationery,[36] children’s clothing, accessories,[37] and makeup,[38] perfume,[39] and more. In February 2022, American fashion designer Maisie Wilen collaborated with Mattel to create a pair of earrings inspired by one of the main Monster High characters’ style; they were available for $50 exclusively through the «Mattel Creations» section of the Mattel website.[40][41] In April 2022, Mattel collaborated with Hot Topic on a clothing collection inspired by the aesthetics of the franchise.[42]

Media franchisingEdit

Launched in the digital media era, Monster High began adaptation into a web series which had its debut on YouTube on 5 May 2010, followed by a 23-minute TV special, New Ghoul @ School on October 30 that same year which premiered on Nickelodeon in the United States. The aforementioned New Ghoul @ School and the next TV special, Fright On! were 2D-animated, with the following films animated in CGI or computer animation: «Why Do Ghouls Fall in Love«, «Escape from Skull Shores«, «Friday Night Frights«, «Scaris: City of Frights«, «Ghouls Rule«, «13 Wishes«, «Freaky Fusion«, «Haunted«, «Boo York, Boo York«, Great Scarrier Reef, Welcome to Monster High and Electrified. Other films were reported to be in development until the first franchise reboot and the discontinuation of Ever After High in 2016. Starting with Fright On! in 2011, the specials and films were released in direct-to-video home video formats by Universal Pictures Home Entertainment. The films ranked Monster High as the second in the list of children’s direct-to-video franchises that year, according to online magazines and publications.[43] The films and specials have also appeared on streaming services/platforms like Netflix and Amazon Prime Video.[44]

In the 2015 film «Boo York, Boo York», a character known as Astranova makes contact with Apple White and Raven Queen from Ever After High suggesting a crossover in the future.[45] However, the first franchise reboot and the discontinuation of Ever After High derailed and cancelled those plans (which also included more based-on films than the 16 indicated); brief storyboard animatics were instead released on the official Monster High YouTube channel under the title The Lost Movie[46] and early designs for the EAH characters intended for the crossover have been released online.[47]

In 2021, it was announced that Mattel Television would produce a live-action musical film and an animated TV series for Nickelodeon, which premiered in October 2022. Both projects feature more gender diversity and LGBT characters.[48][49]

Monster High: Kowa Ike GirlsEdit

Monster High: Kowa Ike Girls (Japanese: モンスター・ハイ こわイケガールズ, romanized: Monsutā Hai Kowa Ike Gāruzu; Monsutā Hai and Gāruzu being transliteration of «Monster High» and «Girls», respectively) is an 8-episode series of 3-minute Japanese animated shorts produced by Shougakukan Music & Digital Entertainment [ja],[50] and animated at Picona Creative Studio.[50][51] The shorts were broadcast as a part of TXN’s morning children’s television programming block Oha Suta beginning on October 22, 2014.[52] Mattel Japan’s official YouTube account later released the shorts online.

The theme song, simply titled «Monster High» (Japanese: モンスター・ハイ, romanized: Monsutā Hai), was sung by Japanese teen idol girl band Amorecarina, featuring Kaede (from another idol girl band, Chu-Z [ja]) as a rapper. It was included in Amorecarina’s debut single of the same name, along with an instrumental version.[53]

The Kowa Ike Girls shorts were released in Japanese only.

Video gamesEdit

Video games based on the franchise were released to accompany the audiovisual media, the first of which was Monster High: Ghoul Spirit for the Nintendo DS and the Wii consoles on 25 October 2011, which includes a special «Ghoulify» feature for the Nintendo DSi. The game revolves around the player being the new ‘ghoul’ in school and must work their way through activities and social situations to finally be crowned ‘Scream Queen’. Another video game for Nintendo DS and Wii titled Monster High: Skultimate Roller Maze was released in November 2012. The third video game for the Wii, Wii U, Nintendo DS, and Nintendo 3DS named after Monster High: 13 Wishes was released in October 2013. In this game, players take on the role of Frankie Stein who must free her friends from a magical lantern by collecting thirteen shards of a magic mirror. A couple of apps titled Ghoul Box and Sweet 1600 are available on iTunes for the iPad and iPhone devices. The Monster High website has also released a series of catacomb-themed web games: «trick or trance», «phantom roller» and «scary sweet memories». In November 2015, Monster High: New Ghoul in School was released for the Xbox 360, PC, PlayStation 3, Wii U, and Wii.[54] The PC version was de-listed on Steam in 2017.

Book seriesEdit

Lisi Harrison, a Canadian author known for writing popular book series; The Clique and The Alphas, wrote some young adult novels based on the franchise using a different fictional universe than the web series and deal with the Regular-Attribute Dodgers (RADs) and their struggles with love, social life, school and not to be outed as monsters to humans.
Mattel released Harrison’s first Monster High novel on 26 September 2010. The book revolves around Frankie Stein and Melody Carver. The second book in the series, The Ghoul Next Door, was released at the end of March 2011[55] and features chapters on Cleo de Nile. The third book featuring Clawdeen Wolf is titled Where There’s a Wolf, There’s a Way and was released on 29 September 2011. The fourth novel titled Back And Deader Than Ever was released on May 1, 2012[56] and features Draculaura. Another Monster High book called Drop Dead Diary was released on January 19, 2011; it was written by a pseudonymous author Abaghoul Harris.[57]

Monster High by Lisi Harrison

No. Title Date ISBN
1 Monster High[58] September 1, 2010 ISBN 978-0316099189
2 The Ghoul Next Door[59] April 5, 2011 ISBN 978-0316099110
3 Where There’s a Wolf, There’s a Way[60] September 20, 2011 ISBN 978-0316099196
4 Back and Deader Than Ever[61] May 1, 2012 ISBN 978-0316099172

Ghoulfriends Book seriesEdit

Author Gitty Daneshvari has written a Ghoulfriends series focusing on Monster High characters Venus McFlytrap, Robecca Steam, and Rochelle Goyle. The four books include: Ghoulfriends Forever, Ghoulfriends Just Want To Have Fun, Who’s That Ghoulfriend? and Ghoulfriends ‘Til the End .

Monster High Ghoulfriends

No. Title Date ISBN
1 Ghoulfriends Forever[62] September 5, 2012 ISBN 978-0316222495
2 Ghoulfriends Just Want to Have Fun[63] April 2, 2013 ISBN 978-0316222532
3 Who’s That Ghoulfriend?[64] September 10, 2013 ISBN 978-0316222549
4 Ghoulfriends ’til the End[65] April 8, 2014 ISBN 978-0316222518
N–A The Ghoul-It-Yourself Book[66] September 2, 2014 ISBN 978-0316282222
This is an activity book featuring the Ghoulfriends, and also includes a short story by Daneshvari

by Gitty Daneshvari

Monster High Diaries Book seriesEdit

A book series by Nessi Monstrata was released covering five of the main franchise characters.

Monster High Diaries

No. Title Date ISBN
1 Draculaura and the New Stepmomster[67] August 4, 2015 ISBN 978-0316300841
2 Frankie Stein and the New Ghoul at School[68] November 3, 2015 ISBN 978-0316300940
Frankie shows new student Isi Dawndancer around.
3 Lagoona Blue and the Big Sea Scarecation[69] February 1, 2016 ISBN 978-0316300803
4 Clawdeen Wolf and the Freaky-Fabulous Fashion Show[70] May 3, 2016 ISBN 978-0316300780
5 Cleo and the Creeperific Mummy Makeover[71] August 2, 2016 ISBN 978-0316266369

by Nessi Monstrata

DiscographyEdit

Two songs titled «Fright Song» and «We Are Monster High» have been released digitally along with live-action music videos on YouTube.[72][73][74]

Edit

With the popularity of Monster High, companion doll lines were launched. Ever After High (abbreviated EAH) launched in July 2013 and features the children of characters of well-known fairy tales and fables. The franchise stars Apple White, daughter of Snow White and Raven Queen, daughter of the Evil Queen also from Snow White in lead roles. Both represent the main conflict of its associated web series originally released on YouTube: the Royals, which is composed of students like Apple White who «want to follow their predetermined fairy tale story», versus the Rebels, which composed of students like Raven Queen who «wish to “rewrite” their story/tale». The C. A. Cupid character from Monster High began featuring in its corresponding series from the 4th webisode onward where she is an exchange student there.

The second companion line was launched on 18 July 2017 as Enchantimals, featuring animal-inspired humanoid characters with a corresponding animal companion each as their pets. This was in response to the growth of admiration and love from fans of Hasbro’s My Little Pony: Friendship Is Magic TV series. It was originally tied to Ever After High, but fully branched off with EAH’s declining sales.

ReceptionEdit

Monster High was a massive financial success for Mattel,[75][76][77][78] becoming a billion-dollar brand in just three years and surpassing executives’ expectations.[79] During the first few years, the dolls’ quickly rising popularity caused the sales of Mattel’s own Barbie dolls to decline;[80] in 2013, while Barbie remained the best-selling doll brand, Monster High became the second best-selling doll brand, with more than $500 million in annual sales.[81] In 2010, shortly after the dolls launched for the first time, they were so popular it was sometimes hard to find them in stores due to scarcity, and they were selling out quickly.[82] The line’s success was partially thanks to its appeal to younger children who were choosing to play with toys which were «a little bit edgier» than traditional fashion dolls like Barbie,[83][84] its «anti-bullying message» which encouraged children to be themselves and embrace their own flaws and differences,[85] and the «deep engagement» of fans with the franchise which was maintained through media and merchandise.[77] It was built on a «trans-media storytelling [business] model, since it did not start with a traditional entertainment property first», which also contributed to its success.[82] Even though the franchise experienced a lot of growth in its first few years, especially during 2012 and 2013, sales started declining in 2014.[86] In 2016, the sales were weak.[26] Ultimately, the line was discontinued in 2018,[27] then brought back 2 years later.[28] On 16 May 2022, when a new doll line featuring reproductions of the original 2010 dolls was made available online through the «Mattel Creations» section of the Mattel website.[33] demand was high: the dolls sold out in less than one day.[87]

The franchise has received positive recognition for its promotion of diversity among the characters, especially in comparison with other toy brands with similar levels of popularity.[88][89][90][91] This diversity continues to be a major selling point in Mattel’s marketing of the franchise.[8] In 2022, during the rollout of a new doll line, Lisa McKnight — Executive Vice President of Barbie & Dolls at Mattel —said: «We’ve been waiting for the right moment to reignite the Monster High brand to connect with […] issues that are core to our purpose, like inclusion, diversity and community […] with the updated franchise focused on being authentic, true to yourself and celebrating differences.»[33]

ControversyEdit

Monster High has some controversy and criticism, citing that the dolls’ unrealistic bodies, often revealing outfits, and characters’ focus on romantic relationships were a bad influence on young children.[92][93] They were criticized for being «hyper-sexualized» and reinforcing gender stereotypes about women; it was even implied that children could develop low self-esteem and eating disorders due to the presentation of unattainable body types.[91]

CompetitionEdit

Inspired by the commercial success of Monster High, other toy manufacturers — namely some of the biggest competitors in the toy industry which is the field of franchise owner Mattel[94] — launched their own toy lines with a similar premise and/or aesthetic. In 2012, MGA Entertainment launched Bratzillaz (House of Witchez), a spin-off of the Bratz brand;[95] it featured a similar theme centered around the paranormal, and was seen as MGA’s attempt at capitalizing off of the success of Monster High.[96] The same year, MGA also launched Novi Stars, a sci-fi-themed line of fashion dolls that featured extraterrestrial humanoids.[95][97] In 2013, The Bridge Direct launched Pinkie Cooper, which featured a humanoid Cocker Spaniel of the same name; in an interview with CNN Money, analyst Gerrick Johnson named both Monster High and Novi Stars as «competitors that come closest» to the dog-headed fashion doll.[98] Also in 2013, Hasbro launched My Little Pony: Equestria Girls as an anthropomorphized spin-off of the 2010 incarnation of the main My Little Pony franchise;[99][100] it featured the counterparts of My Little Pony characters in human-like silhouettes with non-human skin colors; it was regarded as Hasbro’s take on Monster High.[101]

NotesEdit

  1. ^ This is a promotional image featuring prototypes; the actual dolls released in 2010 looked slightly different than they do in this image.

ReferencesEdit

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  84. ^ Lutz, Ashley (October 16, 2014). «Barbie Dolls Are Quickly Becoming Obsolete». Business Insider. Retrieved March 21, 2022.
  85. ^ Manders, Hayden (July 17, 2013). «Goth Barbies Are Mattel’s «It» Girls Now». Refinery29. Retrieved March 21, 2022.
  86. ^ Bias, William (July 28, 2014). «Here’s Why Mattel Hit a Bump in the Road». The Motley Fool. Retrieved March 21, 2022.
  87. ^ «Monster High». Mattel Creations. Mattel. May 17, 2022. Archived from the original on May 17, 2022. Retrieved May 17, 2022.
  88. ^ Diaz, Alex (February 10, 2021). «A look into «Monster High»: Why diversity in kids’ media is important». Summit News. Retrieved May 18, 2022.
  89. ^ «Dolls and feminism». The Diamondback. January 1, 2014. Retrieved May 18, 2022. The author of this article incorrectly put out the date as «31 December 099», however in reading through the article’s main body, look out for «Friday Night Frights movie»(2012) and «Ever After High» (which released in 2013); hence the source date indicated is in assumption that the body itself depicts enough justification.{{cite web}}: CS1 maint: url-status (link)
  90. ^ Browne, Wendy (June 1, 2015). «Sorry Barbie But Ghouls Really Do Rule». Women Write About Comics. Retrieved May 18, 2022.{{cite web}}: CS1 maint: url-status (link)
  91. ^ a b Woods, Danianese (2019). ««Goth Barbies»: A Postmodern Multiperspective Analysis of Mattel’s Monster High Media». University of Southern Mississippi. p. 136. Retrieved May 18, 2022.
  92. ^ McKay, Hollie (April 8, 2016). «Mattel’s Waxing and Shaving Monster High Doll Sparks Outrage». Fox News. Retrieved March 22, 2022.
  93. ^ Mosbergen, Dominique (July 18, 2013). «‘Goth Barbies’ Are The New ‘It’ Toy, But Are Monster High Dolls A Bad Influence?». HuffPost. Retrieved March 22, 2022.
  94. ^ «Mattel’s Competitors, Revenue, Number of Employees, Funding, Acquisitions & News — Owler Company Profile». Owler. Retrieved May 18, 2022.{{cite web}}: CS1 maint: url-status (link)
  95. ^ a b Bamford, Vince (July 14, 2012). «Fashion dolls rivalry takes a ghoulish turn». The Grocer. Retrieved May 19, 2022.
  96. ^ Taylor, Alice (September 15, 2013). «Toy choice gets wider as internet inspires playtime revolution». The Guardian. Retrieved May 19, 2022. A recent visit to Hamleys’ new dolls area turned up […] glow-in-the-dark Bratzillaz (a brazen MGA fast-follow of the huge Mattel Monster High) […]
  97. ^ «MGA unveils doll lines». Toy World. Alakat Publishing. July 4, 2012. Archived from the original on November 3, 2014. Retrieved May 21, 2022.
  98. ^ Kavilanz, Parija (February 4, 2013). «After Bratz, will this be the next ‘it’ doll?». CNN Money. Cable News Network. Retrieved May 21, 2022.
  99. ^ Christie, Brendan (February–March 2013). «Hasbro Hits its Stride» (PDF). Kidscreen. Brunico Communications. pp. 33–34. Archived from the original (PDF) on April 24, 2013. Retrieved March 9, 2013.
  100. ^ Schmidt, Gregory (May 12, 2013). «A New Direction for a Hasbro Stalwart». New York Times. Retrieved May 13, 2013.
  101. ^ Connelly, Sherilyn (March 14, 2017). Ponyville Confidential: The History and Culture of My Little Pony, 1981-2016. McFarland & Company. p. 190. ISBN 978-1476662091 – via Google Books.

Book references

  • Terrace, Vincent (2014). Internet Horror, Science Fiction and Fantasy Television Series, 1998–2013. McFarland & Company. ISBN 9781476616452 – via Google Books.
Monster High
Monster High logo.png

Logo introduced in 2016
Created by Garrett Sander
Original work Toys
Owner Mattel
Years 2010–present
Print publications
Book(s) See list of books
Films and television
Film(s) 15 (list of films)
Television series Monster High
Web series Monster High
Audio
Soundtrack(s) 20
Miscellaneous
Spin-off(s)
  • Ever After High
  • Enchantimals
Official website
Official website Edit this at Wikidata

Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010.[1][2] Aimed at children aged 7 to 14, the franchise features characters inspired by monster movies, sci-fi horror, thriller fiction, folklore, myths and popular culture, centering around the adventures of the teenage children of monsters and other mythical creatures attending a high school of the same name.

Though the fashion dolls were the main focus of the franchise, a 2D-animated web series and 15 animated TV specials/films were released to accompany them, as well as video games, a series of young adult novels written by Lisi Harrison and other forms of merchandise. The franchise quickly became very popular among children and was extremely successful in terms of earnings for Mattel; it was worth $1 billion in its 3rd year of existence with more than $500 million in sales annually, and was the second best-selling doll brand in North America. Two spin-off toy lines were launched as companions to Monster High: Ever After High in July 2013 based on fairy tales and fables and Enchantimals in 2017 featuring human-animal hybrids. However, sales declined in 2016, prompting Mattel to reboot the franchise with a revamped aesthetic and a new fictional universe. The reboot was a commercial failure, eventually leading to the discontinuation of the franchise in 2018.

Monster High relaunched a second time in 2020 with the release of new dolls representing horror/goth film cults, culminating with the 2021 announcement of an animated TV series and a live-action musical film, both produced by Mattel Television and premiered on Nickelodeon in October 2022.[3][4][5][6][7]

Premise[edit]

In the fictional American town of New Salem, the teenage children of famous monsters (and other mythical creatures) attend a high school called Monster High. The school is renowned for allowing all species of monsters to enroll in it: this is in contrast with other schools that exist in the franchise’s fantasy world, which are reserved for one type of monster only (for example, a vampire-exclusive school). The characters’ stories were told through the TV series, web series, films, the official website, as well as through diaries (booklets) included with the dolls. Since the franchise’s beginnings in the late 2000s and early 2010s, Monster High has valued diversity among its characters and their visual appearance, personalities, abilities, and cultural backgrounds.[8]

Characters[edit]

Monster High features a variety of fictional characters, many of them being students at the titular high school. The female characters are called «ghouls», and the male characters are called «mansters». When the franchise was first introduced, the characters were generally the sons and daughters of monsters that have been popularized in fiction; in later years, it expanded to also feature characters inspired by other various types of mythical creatures, such as figures from folklore, mythology, and pop culture.

The franchise’s official website at the time listed characters in four categories: «original» – the main characters who were introduced the earliest, «ghouls» – the female characters, «mansters» – the male characters, and «Frightmares» – characters who are half-centaur and half-monster.[9] The original characters are:

  • Frankie Stein (voiced by Kate Higgins from 2010 to 2016, Cassandra Lee Morris from 2016 to 2018 and Iris Menas from 2022 onward)[10] is the daughter of Frankenstein’s monster and his bride. She is the central character of the franchise. She has white hair with black streaks and light, mint-green skin. Frankie is a simulacrum, meaning that her body is made of many different parts. She is clumsy, sweet, and always kind to others. She has a crush on Neighthan Rot. In the series, she used to date Jackson Jekyll and Holt Hyde, but this is different in the diaries, where both characters are in a relationship with Draculaura instead.
  • Draculaura (voiced by Debi Derryberry from 2010 to 2018[11] and Courtney Lin from 2022 onward) is a vampire who is the daughter of Dracula. She is in a relationship with Clawdeen’s older brother, Clawd Wolf. She is a vegetarian who faints at the sight of blood.[12] The diaries show that she used to date Jackson Jekyll and Holt Hyde. She has fangs and typically dresses in pink, black and white.
  • Clawdeen Wolf (voiced by Salli Saffioti from 2010 to 2018 and Gabrielle Nevaeh Green from 2022 onward[11]) is the daughter of a werewolf. She is described as outgoing and sweet. She likes fashion. She has a bit of a temper at times when messed with, but can easily control it when coaxed properly. Her wolf ears are pierced in multiple places. In the 2016 reboot of Monster High, she develops mutual feelings for Raythe.
  • Lagoona Blue (voiced by Laura Bailey from 2010 to 2015,[11] Larissa Gallagher from 2016 to 2018 and Valeria Rodriguez from 2022 onwards) is the daughter of a sea monster. Lagoona is from «Down Under» and speaks with an Australian accent. She can talk with water animals. She is in a relationship with Gillington «Gil» Webber.
  • Cleo de Nile (voiced by Salli Saffioti[13] from 2010 to 2018 and Kausar Mohammed from 2022 onwards) is the daughter of the mummy pharaoh Ramses de Nile, and is 5842 years old at the start of the series. She is the captain of the «fearleading» squad. Cleo prefers to accessorize with light-gold bandages or mummy wrappings. She is based on Cleopatra, while her older sister, Nefera de Nile, is based on Nefertiti. She is the queen of the social scene and has a boyfriend named Deuce Gorgon.

Conception and development[edit]

Mattel began conceptualizing the Monster High franchise in 2007; the company filed for a trademark of the name «Monster High» in October of that year.[14] Garrett Sander — then a packaging designer at Mattel — and his twin brother Darren went shopping with young girls one day, where they noticed that the young girls were into goth fashion. This served as inspiration for creating a toy brand with a dark aesthetic. Darren was involved with the early concepts for the brand; he came up with the slogan «(Where) Freaky Just Got Fabulous!». He also remarked that because the characters were monsters, they had more freedom to do things that ordinary kids could not do.[15] Other inspirations for the brand include children’s interests in Tim Burton and Lady Gaga.[16]

Merchandise[edit]

Monster High dolls

Monster High dolls.jpg

The original line of Monster High dolls released in 2010. From left to right: Clawdeen Wolf, Lagoona Blue, Cleo de Nile, Deuce Gorgon, Frankie Stein, and Draculaura.[note 1]
Type Fashion doll
Inventor(s) Garrett Sander
Company Mattel
Country United States
Availability 2010–2018; 2020–present
Slogan
  • «(Where) Freaky Just Got Fabulous!» (2010–2011)
  • «Be yourself, be unique, be a monster!» (2011–2016; 2022—present)
  • «How Do You Boo (Be Out Of The Ordinary)?» (2016–2019)
  • «Everyone Is Welcome!» (2017–2020)

Dolls[edit]

Fashion dolls were the first franchise product to be released, with the media and other merchandise following soon after.[17] The first line, which included the original six characters, was released in 2010.[18][19][20] Mattel was experimenting with a new business strategy which consisted of launching a new franchise by releasing the toy first—without a «traditional entertainment property first»—and then following up with the media and entertainment.[17] The original packaging boxes were designed by Garrett Sander himself.[21] According to a social media post made by Sander in 2020, the very first prototypes of the dolls during its development were made using head molds from another Mattel doll line that was never officially released, bodies from Barbie collector dolls, and with some accessories from My Scene dolls. A good amount of the initial design remained unchanged, but the actual dolls ended up looking drastically different.[22]

Over 750 different dolls have been released since its 2010 launch.[23] They vary in size, features, materials used, type of packaging, types of accessories they come with, country of manufacture, etc. Most of them are about 10.5 in (270 mm) tall. Some dolls, particularly the ones which were released a long time ago or in limited quantity, are rare, collectible, and therefore expensive.[20] Most Monster High dolls were marketed to children as toys to play with, but some «collector’s edition» dolls, priced higher and aimed at an older audience, were also made.[24]

In 2016, Monster High underwent a reboot, which was likely an attempt to make the brand appeal to a younger age category.[25] The sales were low that year,[26] and the line was eventually quietly discontinued in 2018.[27] In 2020, however, the franchise made its comeback when two new premium-priced collector dolls—dubbed «Skullector» and inspired by characters from the horror movies It and The Shining—were made available for purchase just in time for that year’s Halloween.[28] In 2021, a new set of two Skullector dolls inspired by characters from the movie Beetlejuice was launched exclusively through the «Mattel Creations» section of Mattel’s website[29] alongside a doll inspired by the film Gremlins 2: The New Batch.[30] In 2022, Mattel presented a new Monster High line called «Haunt Couture» (wordplay on «haute couture») which consisted of five new collector dolls: the five main characters of Frankie Stein, Clawdeen Wolf, Draculaura, Cleo de Nile and Lagoona Blue. They featured details such as rooted eyelashes and were priced at $75, and similarly were only available through the website.[31] On Friday, May 13, 2022, Mattel released a new «Booriginal Creeproductions» line of Monster High dolls which were a tribute to the original 2010 line. It featured four of the main characters dressed in their original outfits and packaged in boxes that took heavy inspiration from the original packaging. They were priced at $25 each and at first available exclusively at Walmart outlets in the United States, and then also worldwide through the «Mattel Creations» section of the Mattel website.[32] They were aimed at older consumers who grew up with the original dolls prior to their 2018 discontinuation.[33][34]

Other merchandise[edit]

Various other Monster-High-branded products have been released: they include collectible vinyl figurines, Halloween costumes, plushies,[35] stationery,[36] children’s clothing, accessories,[37] and makeup,[38] perfume,[39] and more. In February 2022, American fashion designer Maisie Wilen collaborated with Mattel to create a pair of earrings inspired by one of the main Monster High characters’ style; they were available for $50 exclusively through the «Mattel Creations» section of the Mattel website.[40][41] In April 2022, Mattel collaborated with Hot Topic on a clothing collection inspired by the aesthetics of the franchise.[42]

Media franchising[edit]

Launched in the digital media era, Monster High began adaptation into a web series which had its debut on YouTube on 5 May 2010, followed by a 23-minute TV special, New Ghoul @ School on October 30 that same year which premiered on Nickelodeon in the United States. The aforementioned New Ghoul @ School and the next TV special, Fright On! were 2D-animated, with the following films animated in CGI or computer animation: «Why Do Ghouls Fall in Love«, «Escape from Skull Shores«, «Friday Night Frights«, «Scaris: City of Frights«, «Ghouls Rule«, «13 Wishes«, «Freaky Fusion«, «Haunted«, «Boo York, Boo York«, Great Scarrier Reef, Welcome to Monster High and Electrified. Other films were reported to be in development until the first franchise reboot and the discontinuation of Ever After High in 2016. Starting with Fright On! in 2011, the specials and films were released in direct-to-video home video formats by Universal Pictures Home Entertainment. The films ranked Monster High as the second in the list of children’s direct-to-video franchises that year, according to online magazines and publications.[43] The films and specials have also appeared on streaming services/platforms like Netflix and Amazon Prime Video.[44]

In the 2015 film «Boo York, Boo York», a character known as Astranova makes contact with Apple White and Raven Queen from Ever After High suggesting a crossover in the future.[45] However, the first franchise reboot and the discontinuation of Ever After High derailed and cancelled those plans (which also included more based-on films than the 16 indicated); brief storyboard animatics were instead released on the official Monster High YouTube channel under the title The Lost Movie[46] and early designs for the EAH characters intended for the crossover have been released online.[47]

In 2021, it was announced that Mattel Television would produce a live-action musical film and an animated TV series for Nickelodeon, which premiered in October 2022. Both projects feature more gender diversity and LGBT characters.[48][49]

Monster High: Kowa Ike Girls[edit]

Monster High: Kowa Ike Girls (Japanese: モンスター・ハイ こわイケガールズ, romanized: Monsutā Hai Kowa Ike Gāruzu; Monsutā Hai and Gāruzu being transliteration of «Monster High» and «Girls», respectively) is an 8-episode series of 3-minute Japanese animated shorts produced by Shougakukan Music & Digital Entertainment [ja],[50] and animated at Picona Creative Studio.[50][51] The shorts were broadcast as a part of TXN’s morning children’s television programming block Oha Suta beginning on October 22, 2014.[52] Mattel Japan’s official YouTube account later released the shorts online.

The theme song, simply titled «Monster High» (Japanese: モンスター・ハイ, romanized: Monsutā Hai), was sung by Japanese teen idol girl band Amorecarina, featuring Kaede (from another idol girl band, Chu-Z [ja]) as a rapper. It was included in Amorecarina’s debut single of the same name, along with an instrumental version.[53]

The Kowa Ike Girls shorts were released in Japanese only.

Video games[edit]

Video games based on the franchise were released to accompany the audiovisual media, the first of which was Monster High: Ghoul Spirit for the Nintendo DS and the Wii consoles on 25 October 2011, which includes a special «Ghoulify» feature for the Nintendo DSi. The game revolves around the player being the new ‘ghoul’ in school and must work their way through activities and social situations to finally be crowned ‘Scream Queen’. Another video game for Nintendo DS and Wii titled Monster High: Skultimate Roller Maze was released in November 2012. The third video game for the Wii, Wii U, Nintendo DS, and Nintendo 3DS named after Monster High: 13 Wishes was released in October 2013. In this game, players take on the role of Frankie Stein who must free her friends from a magical lantern by collecting thirteen shards of a magic mirror. A couple of apps titled Ghoul Box and Sweet 1600 are available on iTunes for the iPad and iPhone devices. The Monster High website has also released a series of catacomb-themed web games: «trick or trance», «phantom roller» and «scary sweet memories». In November 2015, Monster High: New Ghoul in School was released for the Xbox 360, PC, PlayStation 3, Wii U, and Wii.[54] The PC version was de-listed on Steam in 2017.

Book series[edit]

Lisi Harrison, a Canadian author known for writing popular book series; The Clique and The Alphas, wrote some young adult novels based on the franchise using a different fictional universe than the web series and deal with the Regular-Attribute Dodgers (RADs) and their struggles with love, social life, school and not to be outed as monsters to humans.
Mattel released Harrison’s first Monster High novel on 26 September 2010. The book revolves around Frankie Stein and Melody Carver. The second book in the series, The Ghoul Next Door, was released at the end of March 2011[55] and features chapters on Cleo de Nile. The third book featuring Clawdeen Wolf is titled Where There’s a Wolf, There’s a Way and was released on 29 September 2011. The fourth novel titled Back And Deader Than Ever was released on May 1, 2012[56] and features Draculaura. Another Monster High book called Drop Dead Diary was released on January 19, 2011; it was written by a pseudonymous author Abaghoul Harris.[57]

Monster High by Lisi Harrison

No. Title Date ISBN
1 Monster High[58] September 1, 2010 ISBN 978-0316099189
2 The Ghoul Next Door[59] April 5, 2011 ISBN 978-0316099110
3 Where There’s a Wolf, There’s a Way[60] September 20, 2011 ISBN 978-0316099196
4 Back and Deader Than Ever[61] May 1, 2012 ISBN 978-0316099172

Ghoulfriends Book series[edit]

Author Gitty Daneshvari has written a Ghoulfriends series focusing on Monster High characters Venus McFlytrap, Robecca Steam, and Rochelle Goyle. The four books include: Ghoulfriends Forever, Ghoulfriends Just Want To Have Fun, Who’s That Ghoulfriend? and Ghoulfriends ‘Til the End .

Monster High Ghoulfriends

No. Title Date ISBN
1 Ghoulfriends Forever[62] September 5, 2012 ISBN 978-0316222495
2 Ghoulfriends Just Want to Have Fun[63] April 2, 2013 ISBN 978-0316222532
3 Who’s That Ghoulfriend?[64] September 10, 2013 ISBN 978-0316222549
4 Ghoulfriends ’til the End[65] April 8, 2014 ISBN 978-0316222518
N–A The Ghoul-It-Yourself Book[66] September 2, 2014 ISBN 978-0316282222
This is an activity book featuring the Ghoulfriends, and also includes a short story by Daneshvari

by Gitty Daneshvari

Monster High Diaries Book series[edit]

A book series by Nessi Monstrata was released covering five of the main franchise characters.

Monster High Diaries

No. Title Date ISBN
1 Draculaura and the New Stepmomster[67] August 4, 2015 ISBN 978-0316300841
2 Frankie Stein and the New Ghoul at School[68] November 3, 2015 ISBN 978-0316300940
Frankie shows new student Isi Dawndancer around.
3 Lagoona Blue and the Big Sea Scarecation[69] February 1, 2016 ISBN 978-0316300803
4 Clawdeen Wolf and the Freaky-Fabulous Fashion Show[70] May 3, 2016 ISBN 978-0316300780
5 Cleo and the Creeperific Mummy Makeover[71] August 2, 2016 ISBN 978-0316266369

by Nessi Monstrata

Discography[edit]

Two songs titled «Fright Song» and «We Are Monster High» have been released digitally along with live-action music videos on YouTube.[72][73][74]

[edit]

With the popularity of Monster High, companion doll lines were launched. Ever After High (abbreviated EAH) launched in July 2013 and features the children of characters of well-known fairy tales and fables. The franchise stars Apple White, daughter of Snow White and Raven Queen, daughter of the Evil Queen also from Snow White in lead roles. Both represent the main conflict of its associated web series originally released on YouTube: the Royals, which is composed of students like Apple White who «want to follow their predetermined fairy tale story», versus the Rebels, which composed of students like Raven Queen who «wish to “rewrite” their story/tale». The C. A. Cupid character from Monster High began featuring in its corresponding series from the 4th webisode onward where she is an exchange student there.

The second companion line was launched on 18 July 2017 as Enchantimals, featuring animal-inspired humanoid characters with a corresponding animal companion each as their pets. This was in response to the growth of admiration and love from fans of Hasbro’s My Little Pony: Friendship Is Magic TV series. It was originally tied to Ever After High, but fully branched off with EAH’s declining sales.

Reception[edit]

Monster High was a massive financial success for Mattel,[75][76][77][78] becoming a billion-dollar brand in just three years and surpassing executives’ expectations.[79] During the first few years, the dolls’ quickly rising popularity caused the sales of Mattel’s own Barbie dolls to decline;[80] in 2013, while Barbie remained the best-selling doll brand, Monster High became the second best-selling doll brand, with more than $500 million in annual sales.[81] In 2010, shortly after the dolls launched for the first time, they were so popular it was sometimes hard to find them in stores due to scarcity, and they were selling out quickly.[82] The line’s success was partially thanks to its appeal to younger children who were choosing to play with toys which were «a little bit edgier» than traditional fashion dolls like Barbie,[83][84] its «anti-bullying message» which encouraged children to be themselves and embrace their own flaws and differences,[85] and the «deep engagement» of fans with the franchise which was maintained through media and merchandise.[77] It was built on a «trans-media storytelling [business] model, since it did not start with a traditional entertainment property first», which also contributed to its success.[82] Even though the franchise experienced a lot of growth in its first few years, especially during 2012 and 2013, sales started declining in 2014.[86] In 2016, the sales were weak.[26] Ultimately, the line was discontinued in 2018,[27] then brought back 2 years later.[28] On 16 May 2022, when a new doll line featuring reproductions of the original 2010 dolls was made available online through the «Mattel Creations» section of the Mattel website.[33] demand was high: the dolls sold out in less than one day.[87]

The franchise has received positive recognition for its promotion of diversity among the characters, especially in comparison with other toy brands with similar levels of popularity.[88][89][90][91] This diversity continues to be a major selling point in Mattel’s marketing of the franchise.[8] In 2022, during the rollout of a new doll line, Lisa McKnight — Executive Vice President of Barbie & Dolls at Mattel —said: «We’ve been waiting for the right moment to reignite the Monster High brand to connect with […] issues that are core to our purpose, like inclusion, diversity and community […] with the updated franchise focused on being authentic, true to yourself and celebrating differences.»[33]

Controversy[edit]

Monster High has some controversy and criticism, citing that the dolls’ unrealistic bodies, often revealing outfits, and characters’ focus on romantic relationships were a bad influence on young children.[92][93] They were criticized for being «hyper-sexualized» and reinforcing gender stereotypes about women; it was even implied that children could develop low self-esteem and eating disorders due to the presentation of unattainable body types.[91]

Competition[edit]

Inspired by the commercial success of Monster High, other toy manufacturers — namely some of the biggest competitors in the toy industry which is the field of franchise owner Mattel[94] — launched their own toy lines with a similar premise and/or aesthetic. In 2012, MGA Entertainment launched Bratzillaz (House of Witchez), a spin-off of the Bratz brand;[95] it featured a similar theme centered around the paranormal, and was seen as MGA’s attempt at capitalizing off of the success of Monster High.[96] The same year, MGA also launched Novi Stars, a sci-fi-themed line of fashion dolls that featured extraterrestrial humanoids.[95][97] In 2013, The Bridge Direct launched Pinkie Cooper, which featured a humanoid Cocker Spaniel of the same name; in an interview with CNN Money, analyst Gerrick Johnson named both Monster High and Novi Stars as «competitors that come closest» to the dog-headed fashion doll.[98] Also in 2013, Hasbro launched My Little Pony: Equestria Girls as an anthropomorphized spin-off of the 2010 incarnation of the main My Little Pony franchise;[99][100] it featured the counterparts of My Little Pony characters in human-like silhouettes with non-human skin colors; it was regarded as Hasbro’s take on Monster High.[101]

Notes[edit]

  1. ^ This is a promotional image featuring prototypes; the actual dolls released in 2010 looked slightly different than they do in this image.

References[edit]

  1. ^ Tse, Andrea (June 4, 2010). «‘Monster High’: Mattel’s Big, Bold Move». TheStreet. Retrieved December 27, 2010.
  2. ^ Nicholasi, Paul (June 11, 2010). «Mattel Launches Monster High». Dread Central. Retrieved July 1, 2014.{{cite web}}: CS1 maint: url-status (link)
  3. ^ «Mattel Television and Nickelodeon Announce Plans to Produce an Animated Series and Live-Action Television Movie Musical Based on Iconic Monster High Franchise» (Press release). Nickelodeon. February 23, 2021. Retrieved February 23, 2021 – via The Futon Critic.
  4. ^ White, Peter (February 23, 2021). «‘Monster High’ Live-Action TV Movie & Animated Series Reboot Set By Nickelodeon & Mattel». Deadline. Retrieved March 1, 2021.{{cite web}}: CS1 maint: url-status (link)
  5. ^ Whyte, Alexandra (February 24, 2021). «Nickelodeon & Mattel reboot Monster High». Kidscreen. Retrieved March 1, 2021.{{cite web}}: CS1 maint: url-status (link)
  6. ^ Zahn, James (February 23, 2021). «Mattel, Nickelodeon Team Up to Reboot ‘Monster High’ for a New Generation». The Toy Book. Retrieved March 1, 2021.{{cite web}}: CS1 maint: url-status (link)
  7. ^ «Monster High reboot in the works». Toy World Magazine | The business magazine with a passion for toys. February 24, 2021. Retrieved March 1, 2021.{{cite web}}: CS1 maint: url-status (link)
  8. ^ a b Austin, Sara Mariel (2016). «Valuing queer identity in Monster High doll fandom». Transformative Works and Cultures. 22. doi:10.3983/twc.2016.0693. Archived from the original on February 21, 2022. Retrieved May 18, 2022.
  9. ^ «Characters». Monster High. Mattel. Archived from the original on February 21, 2022. Retrieved February 21, 2022.
  10. ^ «Frankie Stein Voice — Monster High franchise». Behind The Voice Actors.
  11. ^ a b c Terrace 2014, p. 144
  12. ^ «Draculaura». Monster High. Mattel. Retrieved June 20, 2016.
  13. ^ «Voice Of Cleo de Nile — Monster High». Behind The Voice Actors. Retrieved September 5, 2017Check-marks indicate the role has been confirmed using screenshots of closing credits and other reliable sources.{{cite web}}: CS1 maint: postscript (link)
  14. ^ «Trademark Status & Document Retrieval». United States Patent and Trademark Office. Retrieved May 21, 2022.{{cite web}}: CS1 maint: url-status (link)
  15. ^ «Behind the Design of Monster High». Mattel Shop. Mattel. November 5, 2010. Archived from the original on December 21, 2021. Retrieved May 12, 2022 – via YouTube.
  16. ^ Vultaggio, Maria (July 17, 2013). «Goth Barbie Dolls Are Best Sellers: Mattel’s Monster High Line Includes ‘Draculaura,’ ‘Frankie Stein’ And ‘Clawdeen Wolf’ [PHOTO]». International Business Times. Retrieved May 12, 2022.{{cite web}}: CS1 maint: url-status (link)
  17. ^ a b Zimmerman, Ann (June 3, 2010). «Mattel’s New Playbook: Toy First, Franchise Next». The Wall Street Journal. Retrieved March 1, 2022.
  18. ^ Hyland, Alexa (May 31, 2010). «Mattel Bets on Creature Features». Los Angeles Business Journal. Retrieved February 27, 2022.
  19. ^ Chang, Andrea (August 13, 2010). «Watch out, Barbie: Mattel’s edgy Monster High is in session». Los Angeles Times. Retrieved February 27, 2022.
  20. ^ a b Britten, Ashley (October 13, 2021). «The best Monster High doll». Chicago Tribune. Retrieved February 27, 2022.
  21. ^ Garrett Sander [@garrett_sander] (January 13, 2020). «Day 13: Frankie Stein from the 2010 line Monster High by @mattel ! […]». Retrieved March 24, 2022 – via Instagram.
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  45. ^ «Escena De Astranova». DC Super Hero Girls, Monster High y Ever After High. September 18, 2015. Retrieved November 13, 2016 – via YouTube.[dead YouTube link]
  46. ^ «The Lost Movie». Monster High. Mattel. Archived from the original on December 21, 2021. Retrieved November 26, 2016 – via YouTube.
  47. ^ «Ever After High Dolls». Ever After High. Mattel. Retrieved November 26, 2016 – via Facebook.
  48. ^ Milligan, Maercedes (July 13, 2022). «Nickelodeon & Mattel Unveil Voices for New ‘Monster High’ Animated Series». Animation Magazine. Retrieved July 19, 2022.
  49. ^ Oddo, Marco Vito (July 13, 2022). «Monster High Animated Series Adds Tony Revolori to Voice Cast». Collider. Retrieved July 19, 2022.
  50. ^ a b «Monsutā Hai» モンスター・ハイ [Monster High]. Oha Suta (in Japanese). Shogakukan-Shueisha Productions. Archived from the original on October 28, 2014. Retrieved May 18, 2022.
  51. ^ 尾形美幸 (March 11, 2015). 残業時間を月平均20～25時間へ抑制/インプットを増やしより良い作品づくりを目指すピコナ. CGWorld + Digital Video (in Japanese). Retrieved May 18, 2022.
  52. ^ «Ibento» イベント [Events]. Amorecarina (in Japanese). Good Choice Entertainment. Archived from the original on October 9, 2014. Retrieved May 18, 2022.
  53. ^ 「学校の中で1番かわいい」ガールズユニットがデビュー. Natalie (in Japanese). Natasha, Inc. March 6, 2015. Retrieved May 18, 2022.
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  55. ^ Harrisson, Lisi. «Lisi Harrison». Fantastic Fiction. Retrieved November 13, 2016.
  56. ^ «Back and Deader Than Ever (Monster High Series #4)». Lisi Harrison. Barnes & Noble. Retrieved November 13, 2016.
  57. ^ «Monster High Drop Dead Diary». Abigail Harris (as Abaghoul Harris). Barnes & Noble. Retrieved November 13, 2016.
  58. ^ Harrison, Lisi (September 1, 2010). Monster High. Poppy. ISBN 978-0316099189.
  59. ^ Harrison, Lisi (April 5, 2011). The Ghoul Next Door. Poppy. ISBN 978-0316099110.
  60. ^ Harrison, Lisi (September 20, 2011). Where There’s a Wolf, There’s a Way. Poppy. ISBN 978-0316099196.
  61. ^ Harrison, Lisi (May 1, 2012). Monster High: Back and Deader Than Ever. Poppy. ISBN 978-0316099172.
  62. ^ Daneshvari, Gitty (September 5, 2012). Monster High: Ghoulfriends Forever. Little, Brown Books for Young Readers. ISBN 978-0316222495.
  63. ^ Daneshvari, Gitty (April 2, 2013). Monster High: Ghoulfriends Just Want to Have Fun. Little, Brown Books for Young Readers. ISBN 978-0316222532.
  64. ^ Daneshvari, Gitty (September 10, 2013). Monster High: Who’s That Ghoulfriend?. Little, Brown Books for Young Readers. ISBN 978-0316222549.
  65. ^ Daneshvari, Gitty (April 8, 2014). Monster High: Ghoulfriends ’til the End. ISBN 978-0316222518.
  66. ^ Daneshvari, Gitty (September 2, 2014). Monster High: Ghoulfriends The Ghoul-It-Yourself Book. Little, Brown Books for Young Readers. ISBN 978-0316282222.
  67. ^ Monstrata, Nessi (August 4, 2015). Monster High Diaries: Draculaura and the New Stepmomster. Little, Brown Books for Young Readers. ISBN 978-0316300841.
  68. ^ Monstrata, Nessi (November 3, 2015). Monster High Diaries: Frankie Stein and the New Ghoul at School. Little, Brown Books for Young Readers. ISBN 978-0316300940.
  69. ^ Monstrata, Nessi (February 2, 2016). Monster High Diaries: Lagoona Blue and the Big Sea Scarecation. Little, Brown Books for Young Readers. ISBN 978-0316300803.
  70. ^ Monstrata, Nessi (May 3, 2016). Monster High Diaries: Clawdeen Wolf and the Freaky-Fabulous Fashion Show. Little, Brown Books for Young Readers. ISBN 978-0316300780.
  71. ^ Monstrata, Nessi (August 2, 2016). Monster High Diaries: Cleo and the Creeperific Mummy Makeover. Little, Brown Books for Young Readers. ISBN 978-0316266369.
  72. ^ «Fright Song». Monster High. Mattel. August 9, 2010. Archived from the original on December 21, 2021. Retrieved November 13, 2016 – via YouTube.
  73. ^ «Fright Song — Behind The Scenes». Monster High. Mattel. August 8, 2010. Archived from the original on December 21, 2021. Retrieved November 13, 2016 – via YouTube.
  74. ^ ««We Are Monster High»™ — Madison Beer Music Video». Monster High. Mattel. January 16, 2014. Archived from the original on December 21, 2021. Retrieved November 13, 2016 – via YouTube.
  75. ^ Fleming, Mike Jr. (October 21, 2015). «‘Monster High’ Franchise Launch Film To Be Helmed By Ari Sandel». Deadline Hollywood. Penske Media Corporation. Retrieved March 21, 2022. This film is tied directly to the Mattel toyline that exploded in 2010 and became a billion dollar franchise.
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  89. ^ «Dolls and feminism». The Diamondback. January 1, 2014. Retrieved May 18, 2022. The author of this article incorrectly put out the date as «31 December 099», however in reading through the article’s main body, look out for «Friday Night Frights movie»(2012) and «Ever After High» (which released in 2013); hence the source date indicated is in assumption that the body itself depicts enough justification.{{cite web}}: CS1 maint: url-status (link)
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Book references

  • Terrace, Vincent (2014). Internet Horror, Science Fiction and Fantasy Television Series, 1998–2013. McFarland & Company. ISBN 9781476616452 – via Google Books.
Monster High
Monster High logo.png

Logo introduced in 2016
Created by Garrett Sander
Original work Toys
Owner Mattel
Years 2010–present
Print publications
Book(s) See list of books
Films and television
Film(s) 15 (list of films)
Television series Monster High
Web series Monster High
Audio
Soundtrack(s) 20
Miscellaneous
Spin-off(s)
  • Ever After High
  • Enchantimals
Official website
Official website Edit this at Wikidata

Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010.[1][2] Aimed at children aged 7 to 14, the franchise features characters inspired by monster movies, sci-fi horror, thriller fiction, folklore, myths and popular culture, centering around the adventures of the teenage children of monsters and other mythical creatures attending a high school of the same name.

Though the fashion dolls were the main focus of the franchise, a 2D-animated web series and 15 animated TV specials/films were released to accompany them, as well as video games, a series of young adult novels written by Lisi Harrison and other forms of merchandise. The franchise quickly became very popular among children and was extremely successful in terms of earnings for Mattel; it was worth $1 billion in its 3rd year of existence with more than $500 million in sales annually, and was the second best-selling doll brand in North America. Two spin-off toy lines were launched as companions to Monster High: Ever After High in July 2013 based on fairy tales and fables and Enchantimals in 2017 featuring human-animal hybrids. However, sales declined in 2016, prompting Mattel to reboot the franchise with a revamped aesthetic and a new fictional universe. The reboot was a commercial failure, eventually leading to the discontinuation of the franchise in 2018.

Monster High relaunched a second time in 2020 with the release of new dolls representing horror/goth film cults, culminating with the 2021 announcement of an animated TV series and a live-action musical film, both produced by Mattel Television and premiered on Nickelodeon in October 2022.[3][4][5][6][7]

Premise[edit]

In the fictional American town of New Salem, the teenage children of famous monsters (and other mythical creatures) attend a high school called Monster High. The school is renowned for allowing all species of monsters to enroll in it: this is in contrast with other schools that exist in the franchise’s fantasy world, which are reserved for one type of monster only (for example, a vampire-exclusive school). The characters’ stories were told through the TV series, web series, films, the official website, as well as through diaries (booklets) included with the dolls. Since the franchise’s beginnings in the late 2000s and early 2010s, Monster High has valued diversity among its characters and their visual appearance, personalities, abilities, and cultural backgrounds.[8]

Characters[edit]

Monster High features a variety of fictional characters, many of them being students at the titular high school. The female characters are called «ghouls», and the male characters are called «mansters». When the franchise was first introduced, the characters were generally the sons and daughters of monsters that have been popularized in fiction; in later years, it expanded to also feature characters inspired by other various types of mythical creatures, such as figures from folklore, mythology, and pop culture.

The franchise’s official website at the time listed characters in four categories: «original» – the main characters who were introduced the earliest, «ghouls» – the female characters, «mansters» – the male characters, and «Frightmares» – characters who are half-centaur and half-monster.[9] The original characters are:

  • Frankie Stein (voiced by Kate Higgins from 2010 to 2016, Cassandra Lee Morris from 2016 to 2018 and Iris Menas from 2022 onward)[10] is the daughter of Frankenstein’s monster and his bride. She is the central character of the franchise. She has white hair with black streaks and light, mint-green skin. Frankie is a simulacrum, meaning that her body is made of many different parts. She is clumsy, sweet, and always kind to others. She has a crush on Neighthan Rot. In the series, she used to date Jackson Jekyll and Holt Hyde, but this is different in the diaries, where both characters are in a relationship with Draculaura instead.
  • Draculaura (voiced by Debi Derryberry from 2010 to 2018[11] and Courtney Lin from 2022 onward) is a vampire who is the daughter of Dracula. She is in a relationship with Clawdeen’s older brother, Clawd Wolf. She is a vegetarian who faints at the sight of blood.[12] The diaries show that she used to date Jackson Jekyll and Holt Hyde. She has fangs and typically dresses in pink, black and white.
  • Clawdeen Wolf (voiced by Salli Saffioti from 2010 to 2018 and Gabrielle Nevaeh Green from 2022 onward[11]) is the daughter of a werewolf. She is described as outgoing and sweet. She likes fashion. She has a bit of a temper at times when messed with, but can easily control it when coaxed properly. Her wolf ears are pierced in multiple places. In the 2016 reboot of Monster High, she develops mutual feelings for Raythe.
  • Lagoona Blue (voiced by Laura Bailey from 2010 to 2015,[11] Larissa Gallagher from 2016 to 2018 and Valeria Rodriguez from 2022 onwards) is the daughter of a sea monster. Lagoona is from «Down Under» and speaks with an Australian accent. She can talk with water animals. She is in a relationship with Gillington «Gil» Webber.
  • Cleo de Nile (voiced by Salli Saffioti[13] from 2010 to 2018 and Kausar Mohammed from 2022 onwards) is the daughter of the mummy pharaoh Ramses de Nile, and is 5842 years old at the start of the series. She is the captain of the «fearleading» squad. Cleo prefers to accessorize with light-gold bandages or mummy wrappings. She is based on Cleopatra, while her older sister, Nefera de Nile, is based on Nefertiti. She is the queen of the social scene and has a boyfriend named Deuce Gorgon.

Conception and development[edit]

Mattel began conceptualizing the Monster High franchise in 2007; the company filed for a trademark of the name «Monster High» in October of that year.[14] Garrett Sander — then a packaging designer at Mattel — and his twin brother Darren went shopping with young girls one day, where they noticed that the young girls were into goth fashion. This served as inspiration for creating a toy brand with a dark aesthetic. Darren was involved with the early concepts for the brand; he came up with the slogan «(Where) Freaky Just Got Fabulous!». He also remarked that because the characters were monsters, they had more freedom to do things that ordinary kids could not do.[15] Other inspirations for the brand include children’s interests in Tim Burton and Lady Gaga.[16]

Merchandise[edit]

Monster High dolls

Monster High dolls.jpg

The original line of Monster High dolls released in 2010. From left to right: Clawdeen Wolf, Lagoona Blue, Cleo de Nile, Deuce Gorgon, Frankie Stein, and Draculaura.[note 1]
Type Fashion doll
Inventor(s) Garrett Sander
Company Mattel
Country United States
Availability 2010–2018; 2020–present
Slogan
  • «(Where) Freaky Just Got Fabulous!» (2010–2011)
  • «Be yourself, be unique, be a monster!» (2011–2016; 2022—present)
  • «How Do You Boo (Be Out Of The Ordinary)?» (2016–2019)
  • «Everyone Is Welcome!» (2017–2020)

Dolls[edit]

Fashion dolls were the first franchise product to be released, with the media and other merchandise following soon after.[17] The first line, which included the original six characters, was released in 2010.[18][19][20] Mattel was experimenting with a new business strategy which consisted of launching a new franchise by releasing the toy first—without a «traditional entertainment property first»—and then following up with the media and entertainment.[17] The original packaging boxes were designed by Garrett Sander himself.[21] According to a social media post made by Sander in 2020, the very first prototypes of the dolls during its development were made using head molds from another Mattel doll line that was never officially released, bodies from Barbie collector dolls, and with some accessories from My Scene dolls. A good amount of the initial design remained unchanged, but the actual dolls ended up looking drastically different.[22]

Over 750 different dolls have been released since its 2010 launch.[23] They vary in size, features, materials used, type of packaging, types of accessories they come with, country of manufacture, etc. Most of them are about 10.5 in (270 mm) tall. Some dolls, particularly the ones which were released a long time ago or in limited quantity, are rare, collectible, and therefore expensive.[20] Most Monster High dolls were marketed to children as toys to play with, but some «collector’s edition» dolls, priced higher and aimed at an older audience, were also made.[24]

In 2016, Monster High underwent a reboot, which was likely an attempt to make the brand appeal to a younger age category.[25] The sales were low that year,[26] and the line was eventually quietly discontinued in 2018.[27] In 2020, however, the franchise made its comeback when two new premium-priced collector dolls—dubbed «Skullector» and inspired by characters from the horror movies It and The Shining—were made available for purchase just in time for that year’s Halloween.[28] In 2021, a new set of two Skullector dolls inspired by characters from the movie Beetlejuice was launched exclusively through the «Mattel Creations» section of Mattel’s website[29] alongside a doll inspired by the film Gremlins 2: The New Batch.[30] In 2022, Mattel presented a new Monster High line called «Haunt Couture» (wordplay on «haute couture») which consisted of five new collector dolls: the five main characters of Frankie Stein, Clawdeen Wolf, Draculaura, Cleo de Nile and Lagoona Blue. They featured details such as rooted eyelashes and were priced at $75, and similarly were only available through the website.[31] On Friday, May 13, 2022, Mattel released a new «Booriginal Creeproductions» line of Monster High dolls which were a tribute to the original 2010 line. It featured four of the main characters dressed in their original outfits and packaged in boxes that took heavy inspiration from the original packaging. They were priced at $25 each and at first available exclusively at Walmart outlets in the United States, and then also worldwide through the «Mattel Creations» section of the Mattel website.[32] They were aimed at older consumers who grew up with the original dolls prior to their 2018 discontinuation.[33][34]

Other merchandise[edit]

Various other Monster-High-branded products have been released: they include collectible vinyl figurines, Halloween costumes, plushies,[35] stationery,[36] children’s clothing, accessories,[37] and makeup,[38] perfume,[39] and more. In February 2022, American fashion designer Maisie Wilen collaborated with Mattel to create a pair of earrings inspired by one of the main Monster High characters’ style; they were available for $50 exclusively through the «Mattel Creations» section of the Mattel website.[40][41] In April 2022, Mattel collaborated with Hot Topic on a clothing collection inspired by the aesthetics of the franchise.[42]

Media franchising[edit]

Launched in the digital media era, Monster High began adaptation into a web series which had its debut on YouTube on 5 May 2010, followed by a 23-minute TV special, New Ghoul @ School on October 30 that same year which premiered on Nickelodeon in the United States. The aforementioned New Ghoul @ School and the next TV special, Fright On! were 2D-animated, with the following films animated in CGI or computer animation: «Why Do Ghouls Fall in Love«, «Escape from Skull Shores«, «Friday Night Frights«, «Scaris: City of Frights«, «Ghouls Rule«, «13 Wishes«, «Freaky Fusion«, «Haunted«, «Boo York, Boo York«, Great Scarrier Reef, Welcome to Monster High and Electrified. Other films were reported to be in development until the first franchise reboot and the discontinuation of Ever After High in 2016. Starting with Fright On! in 2011, the specials and films were released in direct-to-video home video formats by Universal Pictures Home Entertainment. The films ranked Monster High as the second in the list of children’s direct-to-video franchises that year, according to online magazines and publications.[43] The films and specials have also appeared on streaming services/platforms like Netflix and Amazon Prime Video.[44]

In the 2015 film «Boo York, Boo York», a character known as Astranova makes contact with Apple White and Raven Queen from Ever After High suggesting a crossover in the future.[45] However, the first franchise reboot and the discontinuation of Ever After High derailed and cancelled those plans (which also included more based-on films than the 16 indicated); brief storyboard animatics were instead released on the official Monster High YouTube channel under the title The Lost Movie[46] and early designs for the EAH characters intended for the crossover have been released online.[47]

In 2021, it was announced that Mattel Television would produce a live-action musical film and an animated TV series for Nickelodeon, which premiered in October 2022. Both projects feature more gender diversity and LGBT characters.[48][49]

Monster High: Kowa Ike Girls[edit]

Monster High: Kowa Ike Girls (Japanese: モンスター・ハイ こわイケガールズ, romanized: Monsutā Hai Kowa Ike Gāruzu; Monsutā Hai and Gāruzu being transliteration of «Monster High» and «Girls», respectively) is an 8-episode series of 3-minute Japanese animated shorts produced by Shougakukan Music & Digital Entertainment [ja],[50] and animated at Picona Creative Studio.[50][51] The shorts were broadcast as a part of TXN’s morning children’s television programming block Oha Suta beginning on October 22, 2014.[52] Mattel Japan’s official YouTube account later released the shorts online.

The theme song, simply titled «Monster High» (Japanese: モンスター・ハイ, romanized: Monsutā Hai), was sung by Japanese teen idol girl band Amorecarina, featuring Kaede (from another idol girl band, Chu-Z [ja]) as a rapper. It was included in Amorecarina’s debut single of the same name, along with an instrumental version.[53]

The Kowa Ike Girls shorts were released in Japanese only.

Video games[edit]

Video games based on the franchise were released to accompany the audiovisual media, the first of which was Monster High: Ghoul Spirit for the Nintendo DS and the Wii consoles on 25 October 2011, which includes a special «Ghoulify» feature for the Nintendo DSi. The game revolves around the player being the new ‘ghoul’ in school and must work their way through activities and social situations to finally be crowned ‘Scream Queen’. Another video game for Nintendo DS and Wii titled Monster High: Skultimate Roller Maze was released in November 2012. The third video game for the Wii, Wii U, Nintendo DS, and Nintendo 3DS named after Monster High: 13 Wishes was released in October 2013. In this game, players take on the role of Frankie Stein who must free her friends from a magical lantern by collecting thirteen shards of a magic mirror. A couple of apps titled Ghoul Box and Sweet 1600 are available on iTunes for the iPad and iPhone devices. The Monster High website has also released a series of catacomb-themed web games: «trick or trance», «phantom roller» and «scary sweet memories». In November 2015, Monster High: New Ghoul in School was released for the Xbox 360, PC, PlayStation 3, Wii U, and Wii.[54] The PC version was de-listed on Steam in 2017.

Book series[edit]

Lisi Harrison, a Canadian author known for writing popular book series; The Clique and The Alphas, wrote some young adult novels based on the franchise using a different fictional universe than the web series and deal with the Regular-Attribute Dodgers (RADs) and their struggles with love, social life, school and not to be outed as monsters to humans.
Mattel released Harrison’s first Monster High novel on 26 September 2010. The book revolves around Frankie Stein and Melody Carver. The second book in the series, The Ghoul Next Door, was released at the end of March 2011[55] and features chapters on Cleo de Nile. The third book featuring Clawdeen Wolf is titled Where There’s a Wolf, There’s a Way and was released on 29 September 2011. The fourth novel titled Back And Deader Than Ever was released on May 1, 2012[56] and features Draculaura. Another Monster High book called Drop Dead Diary was released on January 19, 2011; it was written by a pseudonymous author Abaghoul Harris.[57]

Monster High by Lisi Harrison

No. Title Date ISBN
1 Monster High[58] September 1, 2010 ISBN 978-0316099189
2 The Ghoul Next Door[59] April 5, 2011 ISBN 978-0316099110
3 Where There’s a Wolf, There’s a Way[60] September 20, 2011 ISBN 978-0316099196
4 Back and Deader Than Ever[61] May 1, 2012 ISBN 978-0316099172

Ghoulfriends Book series[edit]

Author Gitty Daneshvari has written a Ghoulfriends series focusing on Monster High characters Venus McFlytrap, Robecca Steam, and Rochelle Goyle. The four books include: Ghoulfriends Forever, Ghoulfriends Just Want To Have Fun, Who’s That Ghoulfriend? and Ghoulfriends ‘Til the End .

Monster High Ghoulfriends

No. Title Date ISBN
1 Ghoulfriends Forever[62] September 5, 2012 ISBN 978-0316222495
2 Ghoulfriends Just Want to Have Fun[63] April 2, 2013 ISBN 978-0316222532
3 Who’s That Ghoulfriend?[64] September 10, 2013 ISBN 978-0316222549
4 Ghoulfriends ’til the End[65] April 8, 2014 ISBN 978-0316222518
N–A The Ghoul-It-Yourself Book[66] September 2, 2014 ISBN 978-0316282222
This is an activity book featuring the Ghoulfriends, and also includes a short story by Daneshvari

by Gitty Daneshvari

Monster High Diaries Book series[edit]

A book series by Nessi Monstrata was released covering five of the main franchise characters.

Monster High Diaries

No. Title Date ISBN
1 Draculaura and the New Stepmomster[67] August 4, 2015 ISBN 978-0316300841
2 Frankie Stein and the New Ghoul at School[68] November 3, 2015 ISBN 978-0316300940
Frankie shows new student Isi Dawndancer around.
3 Lagoona Blue and the Big Sea Scarecation[69] February 1, 2016 ISBN 978-0316300803
4 Clawdeen Wolf and the Freaky-Fabulous Fashion Show[70] May 3, 2016 ISBN 978-0316300780
5 Cleo and the Creeperific Mummy Makeover[71] August 2, 2016 ISBN 978-0316266369

by Nessi Monstrata

Discography[edit]

Two songs titled «Fright Song» and «We Are Monster High» have been released digitally along with live-action music videos on YouTube.[72][73][74]

[edit]

With the popularity of Monster High, companion doll lines were launched. Ever After High (abbreviated EAH) launched in July 2013 and features the children of characters of well-known fairy tales and fables. The franchise stars Apple White, daughter of Snow White and Raven Queen, daughter of the Evil Queen also from Snow White in lead roles. Both represent the main conflict of its associated web series originally released on YouTube: the Royals, which is composed of students like Apple White who «want to follow their predetermined fairy tale story», versus the Rebels, which composed of students like Raven Queen who «wish to “rewrite” their story/tale». The C. A. Cupid character from Monster High began featuring in its corresponding series from the 4th webisode onward where she is an exchange student there.

The second companion line was launched on 18 July 2017 as Enchantimals, featuring animal-inspired humanoid characters with a corresponding animal companion each as their pets. This was in response to the growth of admiration and love from fans of Hasbro’s My Little Pony: Friendship Is Magic TV series. It was originally tied to Ever After High, but fully branched off with EAH’s declining sales.

Reception[edit]

Monster High was a massive financial success for Mattel,[75][76][77][78] becoming a billion-dollar brand in just three years and surpassing executives’ expectations.[79] During the first few years, the dolls’ quickly rising popularity caused the sales of Mattel’s own Barbie dolls to decline;[80] in 2013, while Barbie remained the best-selling doll brand, Monster High became the second best-selling doll brand, with more than $500 million in annual sales.[81] In 2010, shortly after the dolls launched for the first time, they were so popular it was sometimes hard to find them in stores due to scarcity, and they were selling out quickly.[82] The line’s success was partially thanks to its appeal to younger children who were choosing to play with toys which were «a little bit edgier» than traditional fashion dolls like Barbie,[83][84] its «anti-bullying message» which encouraged children to be themselves and embrace their own flaws and differences,[85] and the «deep engagement» of fans with the franchise which was maintained through media and merchandise.[77] It was built on a «trans-media storytelling [business] model, since it did not start with a traditional entertainment property first», which also contributed to its success.[82] Even though the franchise experienced a lot of growth in its first few years, especially during 2012 and 2013, sales started declining in 2014.[86] In 2016, the sales were weak.[26] Ultimately, the line was discontinued in 2018,[27] then brought back 2 years later.[28] On 16 May 2022, when a new doll line featuring reproductions of the original 2010 dolls was made available online through the «Mattel Creations» section of the Mattel website.[33] demand was high: the dolls sold out in less than one day.[87]

The franchise has received positive recognition for its promotion of diversity among the characters, especially in comparison with other toy brands with similar levels of popularity.[88][89][90][91] This diversity continues to be a major selling point in Mattel’s marketing of the franchise.[8] In 2022, during the rollout of a new doll line, Lisa McKnight — Executive Vice President of Barbie & Dolls at Mattel —said: «We’ve been waiting for the right moment to reignite the Monster High brand to connect with […] issues that are core to our purpose, like inclusion, diversity and community […] with the updated franchise focused on being authentic, true to yourself and celebrating differences.»[33]

Controversy[edit]

Monster High has some controversy and criticism, citing that the dolls’ unrealistic bodies, often revealing outfits, and characters’ focus on romantic relationships were a bad influence on young children.[92][93] They were criticized for being «hyper-sexualized» and reinforcing gender stereotypes about women; it was even implied that children could develop low self-esteem and eating disorders due to the presentation of unattainable body types.[91]

Competition[edit]

Inspired by the commercial success of Monster High, other toy manufacturers — namely some of the biggest competitors in the toy industry which is the field of franchise owner Mattel[94] — launched their own toy lines with a similar premise and/or aesthetic. In 2012, MGA Entertainment launched Bratzillaz (House of Witchez), a spin-off of the Bratz brand;[95] it featured a similar theme centered around the paranormal, and was seen as MGA’s attempt at capitalizing off of the success of Monster High.[96] The same year, MGA also launched Novi Stars, a sci-fi-themed line of fashion dolls that featured extraterrestrial humanoids.[95][97] In 2013, The Bridge Direct launched Pinkie Cooper, which featured a humanoid Cocker Spaniel of the same name; in an interview with CNN Money, analyst Gerrick Johnson named both Monster High and Novi Stars as «competitors that come closest» to the dog-headed fashion doll.[98] Also in 2013, Hasbro launched My Little Pony: Equestria Girls as an anthropomorphized spin-off of the 2010 incarnation of the main My Little Pony franchise;[99][100] it featured the counterparts of My Little Pony characters in human-like silhouettes with non-human skin colors; it was regarded as Hasbro’s take on Monster High.[101]

Notes[edit]

  1. ^ This is a promotional image featuring prototypes; the actual dolls released in 2010 looked slightly different than they do in this image.

References[edit]

  1. ^ Tse, Andrea (June 4, 2010). «‘Monster High’: Mattel’s Big, Bold Move». TheStreet. Retrieved December 27, 2010.
  2. ^ Nicholasi, Paul (June 11, 2010). «Mattel Launches Monster High». Dread Central. Retrieved July 1, 2014.{{cite web}}: CS1 maint: url-status (link)
  3. ^ «Mattel Television and Nickelodeon Announce Plans to Produce an Animated Series and Live-Action Television Movie Musical Based on Iconic Monster High Franchise» (Press release). Nickelodeon. February 23, 2021. Retrieved February 23, 2021 – via The Futon Critic.
  4. ^ White, Peter (February 23, 2021). «‘Monster High’ Live-Action TV Movie & Animated Series Reboot Set By Nickelodeon & Mattel». Deadline. Retrieved March 1, 2021.{{cite web}}: CS1 maint: url-status (link)
  5. ^ Whyte, Alexandra (February 24, 2021). «Nickelodeon & Mattel reboot Monster High». Kidscreen. Retrieved March 1, 2021.{{cite web}}: CS1 maint: url-status (link)
  6. ^ Zahn, James (February 23, 2021). «Mattel, Nickelodeon Team Up to Reboot ‘Monster High’ for a New Generation». The Toy Book. Retrieved March 1, 2021.{{cite web}}: CS1 maint: url-status (link)
  7. ^ «Monster High reboot in the works». Toy World Magazine | The business magazine with a passion for toys. February 24, 2021. Retrieved March 1, 2021.{{cite web}}: CS1 maint: url-status (link)
  8. ^ a b Austin, Sara Mariel (2016). «Valuing queer identity in Monster High doll fandom». Transformative Works and Cultures. 22. doi:10.3983/twc.2016.0693. Archived from the original on February 21, 2022. Retrieved May 18, 2022.
  9. ^ «Characters». Monster High. Mattel. Archived from the original on February 21, 2022. Retrieved February 21, 2022.
  10. ^ «Frankie Stein Voice — Monster High franchise». Behind The Voice Actors.
  11. ^ a b c Terrace 2014, p. 144
  12. ^ «Draculaura». Monster High. Mattel. Retrieved June 20, 2016.
  13. ^ «Voice Of Cleo de Nile — Monster High». Behind The Voice Actors. Retrieved September 5, 2017Check-marks indicate the role has been confirmed using screenshots of closing credits and other reliable sources.{{cite web}}: CS1 maint: postscript (link)
  14. ^ «Trademark Status & Document Retrieval». United States Patent and Trademark Office. Retrieved May 21, 2022.{{cite web}}: CS1 maint: url-status (link)
  15. ^ «Behind the Design of Monster High». Mattel Shop. Mattel. November 5, 2010. Archived from the original on December 21, 2021. Retrieved May 12, 2022 – via YouTube.
  16. ^ Vultaggio, Maria (July 17, 2013). «Goth Barbie Dolls Are Best Sellers: Mattel’s Monster High Line Includes ‘Draculaura,’ ‘Frankie Stein’ And ‘Clawdeen Wolf’ [PHOTO]». International Business Times. Retrieved May 12, 2022.{{cite web}}: CS1 maint: url-status (link)
  17. ^ a b Zimmerman, Ann (June 3, 2010). «Mattel’s New Playbook: Toy First, Franchise Next». The Wall Street Journal. Retrieved March 1, 2022.
  18. ^ Hyland, Alexa (May 31, 2010). «Mattel Bets on Creature Features». Los Angeles Business Journal. Retrieved February 27, 2022.
  19. ^ Chang, Andrea (August 13, 2010). «Watch out, Barbie: Mattel’s edgy Monster High is in session». Los Angeles Times. Retrieved February 27, 2022.
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  21. ^ Garrett Sander [@garrett_sander] (January 13, 2020). «Day 13: Frankie Stein from the 2010 line Monster High by @mattel ! […]». Retrieved March 24, 2022 – via Instagram.
  22. ^ Garrett Sander [@garrett_sander] (November 13, 2020). «#HappyFridayThe13th every Monster! Unearthed from the depths of the Catacombs — Check out the very first prototypes that were made to pitch the idea of Monster High! […]». Retrieved March 24, 2022 – via Instagram.
  23. ^ «MH All Dolls». MH Merch. Retrieved March 24, 2022. Here, you’ll find an overview of all Monster High Dolls, with a total of 756 releases.
  24. ^ «MH Collectors Edition Dolls». MH Merch. Retrieved March 24, 2022.
  25. ^ Aasland, Laura (January 12, 2016). «Monster High Reboot – A Collector’s Thoughts». Culture Honey. Retrieved March 24, 2022.
  26. ^ a b Patnaik, Subrat (April 20, 2016). «Mattel struggles as Barbie sales slip again». Reuters. Thomson Reuters. Retrieved March 21, 2022.
  27. ^ a b Hopkins, Charlotte; HowExpert (2022). HowExpert Guide to Doll Collecting: 101+ Tips to Learn How to Find, Buy, Sell, and Collect Collectible Dolls for Doll Collectors. HowExpert. p. 60. ISBN 9781648918032. Monster High dolls debuted in July 2010 and were made by Mattel until 2018.
  28. ^ a b Goncalves, Deb (October 22, 2020). «Mattel Releasing New Monster High Dolls For ‘The Shining’ & ‘It’«. Moms. Retrieved March 24, 2022.
  29. ^ Roberts, Tyler (August 10, 2021). «Mattel Creations Unveils Exclusive Beetlejuice Monster High Dolls». Bleeding Cool. Retrieved March 24, 2022.
  30. ^ «Mattel Creations Reveals ‘Gremlins 2’ Monster High Doll». License Global. Informa. October 29, 2021. Retrieved March 24, 2022.
  31. ^ Aune, Sean P. (February 17, 2022). «Mattel launches Monster High «Haunt Couture» dolls». The Nerdy. Retrieved March 24, 2022.
  32. ^ «Monster High». Mattel Creations. Mattel. May 16, 2022. Archived from the original on May 16, 2022. Retrieved May 16, 2022.
  33. ^ a b c Watson, Cole (May 13, 2022). «Mattel targets collectors with resurrected Monster High toy line». Kidscreen. Brunico Communications. Archived from the original on May 14, 2022. Retrieved May 14, 2022.
  34. ^ Zahn, James (May 13, 2022). «Monster High Boo-riginal Creeproductions Emerge for Friday the 13th». The Toy Insider. Archived from the original on May 14, 2022. Retrieved May 14, 2022.
  35. ^ «MH Merch Databases». MH Merch. Retrieved May 14, 2022.{{cite web}}: CS1 maint: url-status (link)
  36. ^ «Monster High stationery». eBay. May 17, 2022. Archived from the original on May 17, 2022. Retrieved May 17, 2022.
  37. ^ «Monster High clothing». eBay. May 17, 2022. Archived from the original on May 17, 2022. Retrieved May 17, 2022.
  38. ^ «Monster High makeup». eBay. May 17, 2022. Archived from the original on May 17, 2022. Retrieved May 17, 2022.
  39. ^ «Monster High perfume». eBay. May 20, 2022. Archived from the original on May 20, 2022. Retrieved May 20, 2022.
  40. ^ Monster High [@MonsterHigh] (February 12, 2022). «Toy-inspired accessories, for the human world. 💙 Shop the limited edition #MonsterHigh Skullette earrings by Maisie Wilen, now on presale exclusively on Mattel Creations» (Tweet). Archived from the original on May 17, 2022. Retrieved May 17, 2022 – via Twitter.
  41. ^ «MC Drop — Maisie Wilen Drop». Mattel Creations. Mattel. Retrieved May 17, 2022.{{cite web}}: CS1 maint: url-status (link)
  42. ^ Buckley, Madeleine (April 13, 2022). «Monster High Gets a Scary Cute Collection at Hot Topic». The Pop Insider. Retrieved May 17, 2022.{{cite web}}: CS1 maint: url-status (link)
  43. ^ «Monster High Reboot How Do You Boo?». NataliezWorld. Retrieved November 13, 2016.
  44. ^ «Monster High Adventures of the Ghoul Squad». Prime Video. Retrieved January 1, 2020.{{cite web}}: CS1 maint: url-status (link)
  45. ^ «Escena De Astranova». DC Super Hero Girls, Monster High y Ever After High. September 18, 2015. Retrieved November 13, 2016 – via YouTube.[dead YouTube link]
  46. ^ «The Lost Movie». Monster High. Mattel. Archived from the original on December 21, 2021. Retrieved November 26, 2016 – via YouTube.
  47. ^ «Ever After High Dolls». Ever After High. Mattel. Retrieved November 26, 2016 – via Facebook.
  48. ^ Milligan, Maercedes (July 13, 2022). «Nickelodeon & Mattel Unveil Voices for New ‘Monster High’ Animated Series». Animation Magazine. Retrieved July 19, 2022.
  49. ^ Oddo, Marco Vito (July 13, 2022). «Monster High Animated Series Adds Tony Revolori to Voice Cast». Collider. Retrieved July 19, 2022.
  50. ^ a b «Monsutā Hai» モンスター・ハイ [Monster High]. Oha Suta (in Japanese). Shogakukan-Shueisha Productions. Archived from the original on October 28, 2014. Retrieved May 18, 2022.
  51. ^ 尾形美幸 (March 11, 2015). 残業時間を月平均20～25時間へ抑制/インプットを増やしより良い作品づくりを目指すピコナ. CGWorld + Digital Video (in Japanese). Retrieved May 18, 2022.
  52. ^ «Ibento» イベント [Events]. Amorecarina (in Japanese). Good Choice Entertainment. Archived from the original on October 9, 2014. Retrieved May 18, 2022.
  53. ^ 「学校の中で1番かわいい」ガールズユニットがデビュー. Natalie (in Japanese). Natasha, Inc. March 6, 2015. Retrieved May 18, 2022.
  54. ^ Whitehead, Thomas (November 12, 2015). «Nintendo Download: 12th November (North America)». Nintendo Life. Gamer Network. Retrieved December 31, 2015.{{cite web}}: CS1 maint: url-status (link)
  55. ^ Harrisson, Lisi. «Lisi Harrison». Fantastic Fiction. Retrieved November 13, 2016.
  56. ^ «Back and Deader Than Ever (Monster High Series #4)». Lisi Harrison. Barnes & Noble. Retrieved November 13, 2016.
  57. ^ «Monster High Drop Dead Diary». Abigail Harris (as Abaghoul Harris). Barnes & Noble. Retrieved November 13, 2016.
  58. ^ Harrison, Lisi (September 1, 2010). Monster High. Poppy. ISBN 978-0316099189.
  59. ^ Harrison, Lisi (April 5, 2011). The Ghoul Next Door. Poppy. ISBN 978-0316099110.
  60. ^ Harrison, Lisi (September 20, 2011). Where There’s a Wolf, There’s a Way. Poppy. ISBN 978-0316099196.
  61. ^ Harrison, Lisi (May 1, 2012). Monster High: Back and Deader Than Ever. Poppy. ISBN 978-0316099172.
  62. ^ Daneshvari, Gitty (September 5, 2012). Monster High: Ghoulfriends Forever. Little, Brown Books for Young Readers. ISBN 978-0316222495.
  63. ^ Daneshvari, Gitty (April 2, 2013). Monster High: Ghoulfriends Just Want to Have Fun. Little, Brown Books for Young Readers. ISBN 978-0316222532.
  64. ^ Daneshvari, Gitty (September 10, 2013). Monster High: Who’s That Ghoulfriend?. Little, Brown Books for Young Readers. ISBN 978-0316222549.
  65. ^ Daneshvari, Gitty (April 8, 2014). Monster High: Ghoulfriends ’til the End. ISBN 978-0316222518.
  66. ^ Daneshvari, Gitty (September 2, 2014). Monster High: Ghoulfriends The Ghoul-It-Yourself Book. Little, Brown Books for Young Readers. ISBN 978-0316282222.
  67. ^ Monstrata, Nessi (August 4, 2015). Monster High Diaries: Draculaura and the New Stepmomster. Little, Brown Books for Young Readers. ISBN 978-0316300841.
  68. ^ Monstrata, Nessi (November 3, 2015). Monster High Diaries: Frankie Stein and the New Ghoul at School. Little, Brown Books for Young Readers. ISBN 978-0316300940.
  69. ^ Monstrata, Nessi (February 2, 2016). Monster High Diaries: Lagoona Blue and the Big Sea Scarecation. Little, Brown Books for Young Readers. ISBN 978-0316300803.
  70. ^ Monstrata, Nessi (May 3, 2016). Monster High Diaries: Clawdeen Wolf and the Freaky-Fabulous Fashion Show. Little, Brown Books for Young Readers. ISBN 978-0316300780.
  71. ^ Monstrata, Nessi (August 2, 2016). Monster High Diaries: Cleo and the Creeperific Mummy Makeover. Little, Brown Books for Young Readers. ISBN 978-0316266369.
  72. ^ «Fright Song». Monster High. Mattel. August 9, 2010. Archived from the original on December 21, 2021. Retrieved November 13, 2016 – via YouTube.
  73. ^ «Fright Song — Behind The Scenes». Monster High. Mattel. August 8, 2010. Archived from the original on December 21, 2021. Retrieved November 13, 2016 – via YouTube.
  74. ^ ««We Are Monster High»™ — Madison Beer Music Video». Monster High. Mattel. January 16, 2014. Archived from the original on December 21, 2021. Retrieved November 13, 2016 – via YouTube.
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  90. ^ Browne, Wendy (June 1, 2015). «Sorry Barbie But Ghouls Really Do Rule». Women Write About Comics. Retrieved May 18, 2022.{{cite web}}: CS1 maint: url-status (link)
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  96. ^ Taylor, Alice (September 15, 2013). «Toy choice gets wider as internet inspires playtime revolution». The Guardian. Retrieved May 19, 2022. A recent visit to Hamleys’ new dolls area turned up […] glow-in-the-dark Bratzillaz (a brazen MGA fast-follow of the huge Mattel Monster High) […]
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Book references

  • Terrace, Vincent (2014). Internet Horror, Science Fiction and Fantasy Television Series, 1998–2013. McFarland & Company. ISBN 9781476616452 – via Google Books.


На основании Вашего запроса эти примеры могут содержать грубую лексику.


На основании Вашего запроса эти примеры могут содержать разговорную лексику.

Перевод «Монстр Хай» на английский

Monster High

March Madness


Освоив основы создания дома для Монстр Хай, с этим заданием вы справитесь достаточно просто и быстро.



Having mastered the basics of creating a house for the Monster High, you can manage this task quite simply and quickly.


Клео Де Нил — одна из главных героинь серии мультфильмов Монстр Хай.



Cleo de Nile is one of the protagonists of the series Monster High.


Сейчас мне кажется, что моя дочь согласится ходить в школу с чем угодно, если на нем будут изображены ее любимые персонажи из Монстр Хай.



Now it seems to me that my daughter will agree to go to school with anything if her favorite characters from Monster High are depicted on it.


И если порадовать дочку куклой всё же удалось, то помогите ей и в создании и устройстве домика для Монстр Хай.



And if you pleased the daughter with a doll, you still succeed, then help her in creating and building a house for the Monster High.


Напомни, кто такая Дракулора? Дочь Дракулы из «Монстр Хай».


Монстр хай 13 желаний игру для компьютера


Чем куклы Монстр Хай отличаются от других?


Игра «Монстр Хай на двоих»


Что ты знаешь о монстр хай?


Вы готовы к новому эпизоду моды с одним из великолепных монстр хай?



Are you ready for a new fashion episode with one of those gorgeous Monster High ghouls?


как нарисовать монстр хай легче



how to draw a cartoon monster easy


Обои монстр хай из 13 желаний


Игра монстр хай тринадцать желаний


Роскошный диванчик для кукол Монстр Хай Место отдыха для таких необычных кукол как Монстр Хай должно быть оригинальным и соответствующим стилю этих сказочных героинь.



A place of rest for such unusual dolls as, Monster High must be original and appropriate style of these fairytale heroines.

Ничего не найдено для этого значения.

Результатов: 16. Точных совпадений: 16. Затраченное время: 35 мс

Monster high: перевод, синонимы, произношение, примеры предложений, антонимы, транскрипция

Произношение и транскрипция

Перевод по словам

— monster [noun]

noun: монстр, чудовище, изверг, урод

adjective: огромный, громадный, исполинский

  • monster sized — гигантский
  • scary monster — жуткий монстр
  • monster truck — монстр грузовик
  • cookie monster — печеньковый монстр
  • green monster — зеленый монстр
  • monster trucks — джипы
  • monster attack — нападение монстра
  • she was a monster — она была монстром
  • a monster like me — монстр, как я
  • feed the monster — кормить монстра

— high [adjective]

adjective: высокий, большой, с высоким содержанием, высший, верхний, сильный, высотой в, дорогой, верховный, под кайфом

noun: максимум, высшая точка, средняя школа

adverb: высоко, сильно, интенсивно, резко, роскошно, на высоких нотах

  • high-octane product — высокооктановый продукт
  • high-frequency communication transceiver — приемопередатчик вч-связи
  • high-speed angle attachment — угловой высокооборотный наконечник
  • high kinetic energy — высокая кинетическая энергия
  • high hope — большая надежда
  • high-resistance toner — высокоомный тонер
  • high vocational certificate — высокий профессиональный сертификат
  • a high correlation — высокая корреляция
  • professional high school — профессиональная средняя школа
  • high pressure transmission — передачи высокого давления

Предложения с «monster high»

Not when you spent all of junior high being a monster .

Особенно тех, кто все средние классы вёл себя как чудовище.

Turns out, you’re not that big of a high school dropout, And she’s probably not that big of a monster .

Оказалось, что ты не такая уж тупица, чтобы бросать школу, может, и она тоже не такое уж чудовище.

Have you ever been a 3-foot-tall halfling running through 2-foot-high vines, trying to punch a 7-foot monster ?

Ты когда — нибудь был метровым полуросликом, бегущим через полметровую траву и пытающимся ударить двухметрового монстра?

His novellas Fast Times at Fairmont High and The Cookie Monster also won Hugo Awards in 2002 and 2004, respectively.

Его новеллы быстрые времена в школе Фэрмонт и печеночный монстр также получили премию Хьюго в 2002 и 2004 годах соответственно.

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Monster High (рус. Школа Монстров) — американская серия фэшн-кукол, созданная Гарретом Сэндером (англ. Garrett Sander) и проиллюстрированная Келли Райли (англ. Kellee Riley). Официальный релиз состоялся в июле 2010 года..[1] Персонажи этой серии вдохновлены фильмами ужасов и классическими историями о чудовищах, что выделяет Monster High из ряда прочих фэшн-кукол. Считается, что линия Monster High составляет конкуренцию Barbie, несмотря на то, что оба бренда принадлежат компании Mattel.[2]. Большая часть персонажей серии связана с образами знаменитых чудовищ, таких как Дракула, Чудовище Франкенштейна, Клеопатра, Призрак Оперы и т. д.

Под маркой Monster High также выпускаются другие продукты, объединенные общими персонажами и стилистикой: плюшевые игрушки, сумки, брелочки, а также другие типы игрушек.

25 октября 2011 года в поддержку серии была выпущена видеоигра Monster High: Ghoul Spirit, предназначенная для платформ Nintendo DS и Nintendo Wii. Существует также связанное с серией приложение Ghoul Box для iPad и iPhone.

Лизи Харрисон написала четыре книги о приключениях персонажей серии.[3]. В России романы выпускаются издательством Эксмо[4].

На официальном сайте серии, запущенном 5 мая 2010 года[5], публикуются эпизоды мультсериала Monster High.[6]

Содержание

  • 1 Описание
  • 2 Список персонажей
  • 3 Отзывы
    • 3.1 Ссылки
    • 3.2 Примечания

Описание

Высота кукол — 25,5 см, куклы-юноши несколько выше — 27,94 см. Тела изготовлены из АБС-пластика и снабжены 11 шарнирами, головы — из мягкого ПВХ. Большинство кукол обладает уникальным тоном кожи и скульптурой лица.

Список персонажей

  • Фрэнки Штейн (англ. Frankie Stein) — дочь Франкенштейна;
  • Дракулаура (англ. Draculaura) — дочь Дракулы;
  • Клодин Вульф (англ. Clawdeen Wolf) — дочь Волка-оборотня;
  • Лагуна Блю (англ. Lagoona Blue) — дочь Морского монстра;
  • Клео де Нил (англ. Cleo de Nile) — дочь Мумии;
  • Гулия Йелпс (англ. Ghoulia Yelps) — дочь Зомби;
  • Дьюс Горгон (англ. Deuce Gorgon) — сын Медузы Горгоны;
  • Эбби Боминейбл (англ. Abbey Bominable) — дочь Йети;
  • Спектра Вондергейст (англ. Spectra Vondergeist) — дочь Призрака ;
  • Тореляй Страйп (англ. Toralei Straipe) — дочь Кошки-оборотня (веркошки);
  • Оперетта (англ. Operetta) — дочь Призрака Оперы;
  • Нефера де Нил (англ. Nefera de Nile) — дочь Мумии, сестра Клео де Нил;
  • С. А. Купид (Харикло Аргафоне Купидон) (англ. C.A. Cupid) — дочь Эроса;
  • Хоулин Вульф (англ. Howleen Wolf) — дочь Волка-оборотня, сестра Клодин Вульф;
  • Пуррсефона (англ. Purrsephone) — дочь Кошки-оборотня, сестра-близнец Мяулодии;
  • Мяулодия (англ. Meowlody) — дочь Кошки-оборотня, сестра-близнец Муррсефоны;
  • Венера МакФлайтрап (англ. Venus MсFlytrap) — дочь Чудовищного растения;
  • Рошель Гойл (англ. Rochelle Goyle) — дочь Гаргульи;
  • Робекка Стим (англ. Robecca Steam) — дочь Безумного учёного;
  • Скара Скримс (англ. Scarah Screams) — дочь Банши
  • Холт Хайд (англ. Holt Hyde) — сын Мистера Хайда;
  • Джексон Джекилл (англ. Jackson Jekyll) — сын Доктора Джекилла, светлая сторона Холта Хайда;
  • Клод Вульф (англ. Clawd Wolf) — сын Волка-оборотня, брат Клодин Вульф;
  • Гиллингтон «Гил» Уэббер (англ. Gillington «Gil» Webber) — сын речного монстра;
  • Слоу Мо (англ. Slow-Moe) — сын Зомби;
  • Инвизи Билли (англ. Invisi Billy) — сын Человека-Невидимки;
  • Хит Бёрнс (англ. Hit Berns) — огненный парень;
  • Скелитта Калаверас (англ. Scelita Calaveras) — скелет из Мексики;
  • Трина (англ. Trine) — триклоп (трехглазый монстр);
  • Катрин де Мяу (англ. Сatеrine de Mew) — веркошка из Парижа;
  • Джинафеа Лонг (англ. Jinafire Long) — дочь китайского Дракона;
  • Директриса Без Головы Бладгуд (англ. Headless Headmistress Bloodgood) — дочь Всадника без головы;
  • Худу Вуду (англ. Hoodoo Woodoo) — кукла вуду, созданная Френки Штейн .

Серия получила несколько наград: победитель People’s Play Awards 2010[7] в номинации Фэшн-куклы, победитель The Independent Toy Awards 2012[8] в номинации Куклы. В то же время, необычные истории и стилистика персонажей вызвала и критические отзывы[9]: так, серия была номинирована на премию TOADY 2011 для худших игрушек[10].

Ссылки

  • Официальный сайт Monster High (англ.)
  • Официальный канал Monster High на YouTube
  • Monster High Wiki, внешний вики-сайт
  • Monster Hight в Куклопедии, внешний вики-сайт (рус.)
  • Форум Monster High
  • Официальный сайт Monster High (рус.)

Примечания

  1. ↑ By Andie Tse ‘Monster High’: Mattel’s Big, Bold Move. TheStreet (4 июня 2010). Архивировано из первоисточника 14 сентября 2012.
  2. ↑ Zimmerman, Ann. Mattel to Introduce ‘Monster High’ Toys—Followed by Movie, Books, TV — WSJ.com, Online.wsj.com (21 декабря 2010).
  3. ↑ Mattel Launches Monster High
  4. ↑ Monster High
  5. ↑ Monster Games | Monster Videos | Monster Activities. Monster High. Архивировано из первоисточника 14 сентября 2012.
  6. ↑ Monster Videos | Free Kids’ Videos | Webisodes. Monster High. Архивировано из первоисточника 14 сентября 2012.
  7. ↑ 2010 People’s Play Awards. Архивировано из первоисточника 14 сентября 2012.
  8. ↑ The Independent Toy Awards 2011. Архивировано из первоисточника 14 сентября 2012.
  9. ↑ McKay, Hollie Mattel’s Waxing and Shaving Monster High Doll Sparks Outrage. FoxNews.com (16 марта 2011). Архивировано из первоисточника 14 сентября 2012.
  10. ↑ TOADY 2011 Awards. Архивировано из первоисточника 14 сентября 2012.

«Школа Монстр Хай» (англ. Monster High) – это созданная американской компанией Mattel и выпущенная в июле 2010 года серия кукол. Персонажи серии созданы по мотивам фильмов про монстров – фантастических триллеров о прочих жутких организмах. Куклы Monster High были созданы дизайнером Гарреттом Сандером по иллюстрациям Келле Райли и Глена Хэнсона. В поисках идеи создатели кукол прошлись по магазинам для девушек и отметили, что многие из них покупают предметы готической моды, такие как черепа, цепочки и черную одежду. Кроме того, им понравилось, что у монстрообразных персонажей больше свободы для действий и поступков, на которые обычные дети не способны.

Автор книг о монстрах – Лиси Харрисон, написавшая 4 книги об авантюрах и приключениях героев игрушечной серии. Персонажи книг связаны или являются потомками признанных, маститых монстров, таких как Дракула, Франкенштейн, Мумия, Медуза, Существо из Черной лагуны, зомби и многих других замечательных ребят.

Игры Монстр Хай

Выпускаются ежемесячные журналы «Школа Монстров» с различными интересными вложениями.

Характерные размеры кукол составляют примерно 27 сантиметров. Их тела изготовлены из пластика. У кукол кожа разных цветов, включая синий, зеленый, оранжевый и розовый. Каждая кукла имеет свой собственный стиль и индивидуальность, и у каждой присутствуют признаки монстров, к которым она относится.

По мотивам кукольной серии «Школа монстров» создано множество потребительских товаров, таких как канцелярские принадлежности, сумки, брелки, различные игрушки, игровые комплекты, видеоигры, телевизионные программы, веб-сериал и фильмы.

Введение

Одним из самых эффективных способов продвижения на рынок товаров для детей, а особенно кукол, является создание мультипликационных сериалов. В этом аспекте серия кукол Monster High не стала исключением. Мультфильм является основным средством, благодаря которому новые персонажи и аксессуары привлекают внимание аудитории.

В мае 2010 года запущен специальный веб-сайт Monster High, на котором публикуются мультипликационные онлайн-эпизоды «Школы монстров». Посетители веб-сайта могут получить доступ к играм, биографиям персонажей, некоторым загрузкам и еще нескольким мероприятиям.

Американская анимационная студия W!LDBRAIN, базирующаяся в Лос-Анджелесе и Нью-Йорке, с 1995 года специализируется на так называемой веб-флеш анимации. С 2010 по 2012 годы эта компания выпустила первые 15 серий мультфильма «Школа монстров». Последующие серии производили другие анимационные студии. На сегодня выпущено 6 сезонов мультипликационного веб-сериала.
На темы Monster High выпущено также несколько телевизионных мультфильмов на канале Nickelodeon и видеоанимаций.

Мультипликация по мотивам Monster High

Мультипликационный сериал «Школа монстров» 2010 года.

«Школа монстров» – сериал о детях и прочих родственниках знаменитых чудовищ и выродков типа Дракулы и Франкенштейна. Милые детишки стойко переносят тяготы и лишения школьного учебного процесса…

В этом удивительном учебном заведении собралась, прямо скажем, занятная публика. Гранит школьных наук грызут потомки видных монстров и прочей нечисти: сынок медузы Горгоны, дочуры Ктулху, Снежного человека, Дракулы, отпрыски Франкенштейна и человека-невидимки… Под стать этим милым созданиям их одноклассники и школьные друзья. Плюнуть некуда – попадешь либо в зомби, либо в привидение!

У персонажей мультипликационного сериала ярко выражены наследственные признаки. Дочь Дракулы с веселым именем Дракулаура почему-то никто не видит в зеркале. Горгоний сын прячет свои глазки за темными линзами солнцезащитных очков, боится преобразовать однокашников в камушек, да и остальные школьники не без способностей. Вот так и живут!

Мало того, что сами ребята опасны для окружающих, в школе присутствуют не менее забавные персонажи, которые только и ждут момента, как бы испортить ребятам и так не простой процесс обучения.

Мультипликационный сериал Школа монстров

Тем, кому уже наскучили мультики про кукол, свинок и лошадок, этот сериал придется к месту. Мультфильм «Школа монстров» вышел вполне смотрибельным и даже где-то захватывающим.

Сериал Монстр Хай – Сезон 1

В общем и целом это обычная школа, несмотря на название: девчонки в коротких юбчонках с ярким макияжем на лицах на уроках занимаются черт-те чем, лишь бы не учебой. В школе появляется новая ученица – дочь Франкенштейна по имени Фрэнки, соответственно, с фамилией Штейн. Она знакомится с другими ученицами, которые принимают ее в коллектив достаточно хорошо. Все как обычно – учеба, борьба за лидерство, конфликты с взрослыми…

Сериал Монстр Хай – Сезон 1

Сериал Монстр Хай – Сезон 2

Во втором сезоне мультика «Школа монстров» появляются новые герои – Лагуна Блю, Дьюс, Клео и Клауд. Все подростки разные: Клео заводная, дерзкая и инициативная; Дьюс Горгон надменный и самонадеянный; Лагуна Блю здравомыслящая, сдержанная и приветливая; Клауд обаятелен и удачлив. Вместе они служат дополнением друг другу, что способствует им в решении школьных проблем и помогает справляться с непростыми обстоятельствами. Молодежь слегка повзрослела, но они все еще далеки от своих родителей, которым не свойственны сердечность и милосердие. В этом сезоне у монстриков появилась житейская мудрость и логичное мышление, склонность к обдуманным действиям, однако они все еще дети – яркие эмоции их переполняют.

Сериал Монстр Хай – Сезон 3

В третьем сезоне мультсериала «Монстр Хай» сюжет не менее увлекателен и любопытен. Время в школе летит быстро, и каждый новый день судьба приносит молодым монстрам новые испытания. В третьем сезоне пересекаются различные сюжетные ходы и интриги, радует музыкальное сопровождение и веселая озвучка. Взыскательные учителя мучаются, стараясь обучить главных персонажей магическому мастерству в трансцендентном мире, а нудные занятия малоинтересны ребятишкам. Ведь кроме учебы вокруг так много всего интересного, да и не очень-то дети хотят обучаться навыкам своих злобных предков. Здесь монстрики уже совсем повзрослели, живут своей собственной жизнью, и в скором будущем им придется выбирать свою жизненную дорогу.

Сериал Монстр Хай – Сезон 4

В четвертом сезоне мультипликационного сериала «Школа Монстров Хай» понравившиеся зрителям персонажи вновь и вновь попадают в трудные ситуации, при этом они полны бодрости, сердечности, дружелюбия и оптимизма. Изрядно повзрослевшее потомство мумий, медуз, оборотней и вурдалаков продолжает постигать и оттачивать навыки магического ремесла в «Монстр Хай». При этом, как ни странно, подростки не утрачивают способностей совершать добрые дела, помогать друзьям и ответственно относится к своим поступкам. Закрадывается сомнение в том, что, выучившись в школе монстров, отроки достигнут высот своих предков – злобных упырей, наводивших в лучшие свои годы ужас на окружающих.

Сериал Монстр Хай – Сезон 4

Мультфильмы «Школа монстров» (Monster High)

Мультфильм «Школа монстров: Новая нечисть школы»

«Школа монстров» фильм 2010 года – этот короткометражный мультипликационный фильм появился на экранах телевидения и стал для любителей оригинальным сюрпризом к празднованию Хэллоуина от авторов сериала Monster High.

Школа монстров: Новая нечисть школы

В необычной школе появилась обычная для этого учебного заведения новая ученица. Новенькую зовут Фрэнки Штейн. Весь фильм – это рассказ о первых днях пребывания в школе Фрэнки Штэйн. В подробностях описываются все первые пять дней учебы Фрэнки, в течение которых она приспосабливается и ищет себя в новом коллективе. До тех пор, пока она не встретила добрую Лагуну Блю, которая посоветовала ей не выпендриваться перед новыми одноклассниками, а быть просто самой собой, Фрэнки с трудом налаживала контакты молодыми монстрами. Следование советам модных молодежных журналов почему-то не приводило к ожидаемым результатам. И, наконец, в пятницу Фрэнки нашла способ наладить отношения со всеми…

Мультфильм «Школа монстров: Отчего монстры влюбляются?»

У Дракулауры всего лишь 1600-ый день рождения – дополнительный особый повод для устройства вечеринки в Monster High! Но ее приятные ожидания приводят к смертельным результатам, когда она сталкивается с выбором между сегодняшним бойфрендом Клаудом и вампиром по имени Валентином, который буквально вчера произвел на нее неизгладимое впечатление. Дракулаура должна решить перед вечеринкой, какой мальчик нравится ей больше. Все одноклассницы Дракулауры влюбились в Валентина, но его цель – именинница. Именно ее сердце он хочет украсть, причем в буквальном смысле. Узнает ли она о зловещем плане Валентина? Смогут ли ее лучшие друзья своевременно помочь ей?

Мультфильм «Школа монстров: Мотор!»

Monster High: Fright On («Школа монстров: Мотор!»), мультфильм 2011 года – второй телевизионный фильм из серии мультфильмов про школу монстров.

Фрэнки Штейн, Дракулаура, Клодин, Клауд, Лагуна Блю, Гулия и Клео договорились встретиться в торговом центре, чтобы посмотреть кино «Сумерки 4». В ожидании начала Гулия покупает себе коктейль, но Клео отбирает его у нее и выпивает сама. Дракулаура опаздывает, ей просто захотелось купить в бутиках несколько новых нарядов и аксессуары. Поразмыслив, группа школьников направляется к театру, где к тому времени сформировалась длинная очередь. Стоящие в очереди ведьмаки и кровососы довольно странно реагируют на вид группы, и Клауд находит причину этой реакции в том, что он, будучи оборотнем, дружит с вампиром Дракулаурой. Но Лагуна Блю наконец догадалась, что пристальное внимание к ним было вызвано тем, что у Дракулауры к ботинку прилипла туалетная бумага. Театр открывается, и задорные вампиры и оборотни мчатся внутрь, расталкивая обалдевших от такой наглости стоящих в очереди монстров…

Мультфильм «Школа монстров: Крик в пятницу вечером»

Сюжет мультфильма закручивается вокруг соревнований по костоломному кроссу на роликовых коньках. В прошлом сезоне в финал соревнований вышли команды школы монстров и команда школы горгулий «Гранитный город». Команда мальчиков из школы монстров проиграла горгульям. Все члены команды из школы монстров по итогам финального забега получили различные травмы и отправились в больницу. В качестве приза победителям достался герб школы монстров. Проигрыш в соревнованиях негативно повлиял на учеников монстровой школы, а с потерей школьного герба из школы улетучился ее командный дух.

Школа монстров: Крик в пятницу вечером

Фрэнки Штейн предлагает создать девичью команду по кроссу. Начинаются интенсивные тренировки, и девчонки решают применить все хитрости и уловки, о которых они знают от своих родителей и родственников. Им предстоит победить горгулий и вернуть школе монстров ее герб.

Мультфильм «Школа монстров: Побег с острова черепов»

В Monster High начинаются весенние каникулы, а Лагуна Блю приглашает своих друзей в морское путешествие к Большому Барьерному рифу. По дороге на них нападает страшное океанское чудовище Кракен и корабль терпит крушение, а школьники попадают на таинственный остров, по форме похожий на череп. Поначалу ребятам понравилось гостеприимство местного населения, но потом они осознают, что ими манипулирует скользкий тип по имени Бартлби Фарнум. Тот хочет заманить в ловушку самого редкого и загадочного монстра, живущего где-то около острова, и использовать его в своих целях. Тем временем чудовище похищает Фрэнки Штейн, но история заканчивается тем, что Фрэнки спасает Кракена из ловушки и возвращается с ним в «Монстр Хай». Кульминации мультфильм достигает, когда школьники понимают, что Фрэнки случайно привела Фарнума к месту наибольшего сосредоточения монстров Monster High, чего Фарнум давно хотел.

Мультфильм «Школа монстров: Классные девчонки»

В школе монстров идет учебное занятие, посвященное Хэллоуину. Фрэнки Штейн, Дракулаура, Клодин, Лагуна Блю, Клео и Гулия Йелпс узнают, что в этот праздник люди любят изображать из себя охотников за монстрами. Нельзя поддаваться на приманки и попадать в их ловушки. В эту ночь обязательно нужно надежно укрыться от людских глаз и не отсвечивать, строя из себя героев, отважно выступающих против нормалов. Это чревато нехорошими, мрачными последствиями. Девочки пришли в ужас от увиденного в учебном фильме. Горгон отнесся с недоверием к серьезности ситуации, полагая, что учебный фильм за давностью лет утратил свою актуальность. Преподаватель пытался вразумить молодежь: история проверена временем и необходимо основательно и детально изучить ее. По окончании урока подруги проводят оживленное обсуждение на тему, как пережить жуткую Хеллоуиновскую ночь, потому что в Монстр Хай приехали балбесы-нормалы и оплели школу белой лентой, угрожая устроить школьникам «незабываемое торжество».

Школа монстров: Классные девчонки

Мультфильм «Школа монстров: Скариж – город страха»

Когда Клодин Вольф получает возможность стать ученицей легендарного модельера Моны де Лакостье, она и ее лучшие друзья по «Монстр Хай» немедленно упаковывают свои вещи, хватают чемоданы и прыгают в самолет, летящий во Францию в красивый городок Скариж. В этом очаровательном городке Клодин погружается в мир моды, и, ожесточенно конкурируя со Скелитой Калаверас и Дженифер Лонг, постепенно начинает утрачивать свой особенный стиль, выполняя указания наставницы. Мир моды оказывается совсем не таким нежным и розовым, нежели Клодин себе представляла. Так начинаются невероятные приключения в Скариже…

Мультфильм «Школа монстров: 13 желаний»

Новый рассказ о школе монстров начинается с того, что Фрэнки Штейн делится с подругами байкой о некоем джинне Джиджи, который живет в лампе и может выполнять желания, если вызвать его. Подруги обсуждают желания, которые им хотелось бы воплотить в новом учебном году.

У Клодин Вольф есть младшая сестренка Хоулин. И именно она случайно находит лампу, в которой живет Джиджи. Оказывается, Джиджи готова выполнить аж тринадцать желаний хозяйки лампы. Хоулин решает попользоваться возможностями Джиджи и становится необычайно популярной. По ходу исполнения желаний в школе начинается настоящий кавардак, и уже в двенадцатом желании Хоулин хочет все вернуть на свои места. Вот как повеселились!

Мультфильм «Школа монстров: Монстрические мутации»

Фрэнки Штейн с подружками случайно нашли в одной из закрытых лабораторий школы машину времени. Пытаясь помочь Фрэнки Штейн узнать побольше о ее причудливых шрамах, школьники монстры отправляются в прошлое и попадают в 1814 год – в день открытия «Монстр Хай». Там они встречают Спарки – молодого ученого, учившегося в школе монстров в ХIХ веке. Спарки одержим желанием создать технологии искусственного создания жизни. Когда Спарки и подруги монстры отправляются обратно в современность, машина времени ломается, а может быть, девчонки не на ту кнопку нажали. Но как бы там ни было, в результате этого происшествия произошло невероятное событие. Их было восемь – и вдруг стало четверо! Получились какие-то гибридные монстры. Дракулаура слилась с Робеккой, Клодин с Венерой, и получились Дракубекка и Кловенера. И как теперь дальше жить?

Школа монстров: Монстрические мутации

Мультфильм «Школа монстров: Монстры! Камера! Мотор!»

Большая часть учащихся Монстр Хай в один прекрасный день перед занятиями смотрят новый фильм «Королева вампиров». Дракулаура среди них, она открыто критикует неточности, замеченные ей в фильме, чем сильно раздражает зрителей. Ее друзья просят рассказать им настоящую историю вампиров в Трансильвании, где и выросла Дракулаура. Девочка поведала друзьям, что вампиры находят своего вождя, слушая «Сердце вампира» – волшебный артефакт, который помогает найти законного правителя вампиров и загорается в его присутствии. Друзья согласились с тем, что история, рассказанная Дракулаурой, интереснее, чем в фильмах про вампирских королев.

Между тем в Трансильвании у премьер-министра и временного лидера вампиров лорда Стокера возникла проблема. В течение четырехсот лет в Трансильвании нет настоящей королевы. Должна была править его собственная племянница Элиссабат, но она убежала, и никто не знает ее нынешнего местонахождения. Продолжая свое собственное правление, Стокер притворяется, что веками ищет настоящую королеву. Тем не менее Королевский суд вампирских сановников устал ждать и угрожает заменить его, если он не сможет представить законную королеву в ближайшее время. И тут он вспоминает о Дракулауре…

Мультфильм «Школа монстров: Бу-Йорк, Бу-Йорк»

Жители города Бу-Йорк готовятся к долгожданному и редкому событию в жизни города – прибытию кометы, обладающей магической силой. В связи с этим невероятным и радостным событием в городе готовятся празднества. На торжества ангажированы лучшие артисты и певцы, в том числе в программу празднования включены выступления музыкального коллектива из «Монстр Хай».

Приглашение получено, костюмы и реквизит собраны, и девочки из школы монстров направляются в Бу-Йорк, чтобы продемонстрировать свой мюзикл на Бладвее.

По прибытию в город кометы оказывается, что с ней прилетела инопланетная девушка Астранова. Она великолепно вливается в музыкальную группу из «Монстр Хай» и их мюзикл приводит празднующих горожан в восторг.

Мультфильм «Школа монстров: Призрачно»

Удрученная отсутствием каких-либо сплетен в Монстр Хай, Спектра ищет хоть какие-то новости для размещения в своем блоге. Торалей рассказывает ей слух о появившихся в школе призраках в виде блох. Этот слух повергает учащихся в шок, а Спектра наблюдает за эффектом, который она произвела, пустив этот слух.

Школа монстров: Призрачно

Некоторое время спустя Дракулаура начинает повсюду замечать призрака, буквально преследующего и пугающего ее. Выяснилось, что призрак пришлый. За помощью Дракулаура обратилась к Спектре, которая сама является настоящим призраком. Спектра удивилась такому поведению призрака, досаждающего Дракулауре, потому как действия призрака показались ей несоответствующими призрачным правилам. Решив узнать, кто это преступает границы приличия, Спектра направляется в Мир духов. Девчонки-монстры решают последовать за ней в поисках новых впечатлений.

Мультфильм «Школа монстров: Большой ужасный риф»

После некоторых драматических событий, произошедших с Лагуной Блю, она все же организует вечеринку по просьбе Торалей. Однако Торалей, которая была инициатором проведения вечеринки, не сразу попадает на нее, потому что Лагуна решила отомстить ей за прошлые насмешки. После того, как Торалей все же оказывается среди веселящихся на вечеринке монстров, между ней и Лагуной происходит небольшой конфликт, в результате которого вся компания оказывается в бассейне. Водоворот, возникший в бассейне, видимо по причине внезапно открывшегося сливного отверстия, затягивает монстряшек под воду. В воде они принимают форму русалок, и начинается их путешествие по подводному миру, которое приводит их к Большому ужасному рифу…

Мультфильм «Школа монстров: Добро пожаловать в школу монстров»

В центре событий, разворачивающихся в мультфильме, маленькая девочка Дракулаура – дочь знаменитого вампира Дракулы. Вампир-папа в меру способностей воспитывает дочурку и обучает ее разным вампирским навыкам, например, как превращаться в летучую мышь и летать. После нескольких неудачных попыток папа Дракула отчаялся, и они отправились в соседний город, где, прохаживаясь по улицам, папа объясняет дочурке, что для нее слишком опасно находится среди людей. Дракулаура жалуется, что она никогда не покидает свой дом и не знает ничего о большом внешнем мире. Возвратившись домой, Дракулаура записывает в свой блог (у которого нет подписчиков) видео о том, как она хочет иметь друзей. Через некоторое время кто-то впервые за несколько лет стучит в парадную дверь. Она открывает и встречает дочь Франкенштейна. Видимо, Фрэнки Штейн наблюдала, как Дракулаура прогуливалась с папой по городу. Дракулаура предлагает ей остаться в особняке и рассказывает Фрэнки о своем страстном желании учиться в школе, как это делают все нормальные дети. С этого и началась школа для монстров в особняке вампира Дракулы…

Мультфильм «Школа монстров: Под напряжением»

Новый мультик «Монстр Хай» 2017 года начинается с того, что Дракулаура сообщает друзьям в своем блоге об обратившемся к ней монстре, который нуждается в помощи. Друзья телепортируются в человеческий город, где находят Сильви Тимбервульфа, которого преследует группа людей. Используя свои магические силы, монстры отвлекают людей и приводят Сильви в Monster High.

Школа монстров: Под напряжением

После того как Сильви подружился с другими учениками Монстр Хай, Фрэнки Штейн начинает проект, над которым она работает в научном классе. Проект касается создания аккумулятора, который может удерживать заряд в течение целого года. Ей кажется, что это будет полезно как для людей, так и для монстров

В свою очередь Клодин мечтает создать салон моды, где монстры и люди могут собираться вместе. Подругам понравилась мысль о создании такого салона, и Фрэнки тут же предлагает воспользоваться заброшенной электростанцией, чтобы открыть там салон мод…

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Поддержка инструмент перевода: Клингонский (pIqaD), Определить язык, азербайджанский, албанский, амхарский, английский, арабский, армянский, африкаанс, баскский, белорусский, бенгальский, бирманский, болгарский, боснийский, валлийский, венгерский, вьетнамский, гавайский, галисийский, греческий, грузинский, гуджарати, датский, зулу, иврит, игбо, идиш, индонезийский, ирландский, исландский, испанский, итальянский, йоруба, казахский, каннада, каталанский, киргизский, китайский, китайский традиционный, корейский, корсиканский, креольский (Гаити), курманджи, кхмерский, кхоса, лаосский, латинский, латышский, литовский, люксембургский, македонский, малагасийский, малайский, малаялам, мальтийский, маори, маратхи, монгольский, немецкий, непальский, нидерландский, норвежский, ория, панджаби, персидский, польский, португальский, пушту, руанда, румынский, русский, самоанский, себуанский, сербский, сесото, сингальский, синдхи, словацкий, словенский, сомалийский, суахили, суданский, таджикский, тайский, тамильский, татарский, телугу, турецкий, туркменский, узбекский, уйгурский, украинский, урду, филиппинский, финский, французский, фризский, хауса, хинди, хмонг, хорватский, чева, чешский, шведский, шона, шотландский (гэльский), эсперанто, эстонский, яванский, японский, Язык перевода.

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