Как пишется напиток спрайт

From Wikipedia, the free encyclopedia

Sprite

600ml plastic bottle of Sprite
Type	Lemon-lime
Manufacturer	The Coca-Cola Company
Country of origin	United States
Introduced	1961; 62 years ago
Color	Colorless
Variants	See variations below
Related products	7 Up, Sierra Mist, Starry, Mitsuya Cider
Website	www.sprite.com

Sprite is a clear, lemon and lime-flavored soft drink created by the Coca-Cola Company. Sprite comes in multiple flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla. Ice, peach, Berryclear remix, and newer versions of the drinks are artificially sweetened. Sprite was created to compete primarily against Keurig Dr Pepper’s 7 Up.

History[edit]

The Sprite brand name was created by T. C. «Bud» Evans, a Houston-based bottler who also distributed Coca-Cola products, circa 1955 for a line of drinks with flavors such as strawberry and orange; the rights to the name were acquired by the Coca-Cola Company in 1960.^[1][2]

The lemon-lime drink known today as Sprite was developed in West Germany in 1959 as Fanta Klare Zitrone («Fanta Clear Lemon» in English) and was introduced in the United States under the Sprite name in 1961 as a competitor to 7 Up.^[3]

Marketing[edit]

Sprite advertisements often make use of the portmanteau word “lymon”, a combination of the words «lemon» and «lime».^[4] Additionally, the bottle of the beverage has several concave spots, an attempt to emulate the bubbles caused by the soda’s carbonation.^[5]

By the 1980s, Sprite had developed a large following among teenagers.^[5] In response, Sprite began to cater to this demographic in their advertisements in 1987. «I Like the Sprite In You» was the brand’s first long-running slogan, and many jingles were produced around it before its discontinuation in 1994.

In 1993, marketing agency Lowe and Partners created a new slogan, «Control your thirst» with commission from the Coca-Cola Company.^[6] The new, more vibrant logo stood out more on packaging and featured a blue-to-green gradient with silver «splashes» and subtle white «bubbles» in the background. The product name, «Sprite» had a logo with a blue backdrop shadow. The words; «Great Lymon Taste!» which had been present on the previous logo, were removed. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well.

The brand’s slogan was changed to «Obey Your Thirst», and jingles containing it became urban-oriented, featuring a hip-hop theme. One of the first lyrics for the new slogan was, «never forget yourself ’cause first things first, grab a cold, cold can, and obey your thirst.” Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as well as underground rap artists including; LL Cool J, A Tribe Called Quest, KRS-One, Missy Elliott, Grand Puba, Common, Fat Joe, Nas and others in television commercials. Sprite expanded its urban connections in the late 1990s by featuring both amateur and accomplished basketball players in their advertisements. Famous NBA players and hip-hop artists such as LeBron James, Trae Young, Vince Staples, and Lil Yachty appeared in Sprite adverts.^[7]

In 1998, one commercial poked fun at products that featured cartoon mascots in the style of a horror film. In it, the mascot for a fictitious orange juice drink called «Sun Fizz» comes to life, terrifying the children and mother, and starts to chase them.^{[8][better source needed]}

In the 1990s, one of Sprite’s longest-running ad campaigns was «Grant Hill Drinks Sprite» (overlapping its «Obey Your Thirst» campaign), in which the well-liked basketball player’s abilities, and Sprite’s importance in giving him his abilities, were humorously exaggerated.^[9][10]

In 2000, Sprite commissioned graffiti artist Temper to design limited edition art,^[11] which appeared on 100 million cans across Europe.^[12]

In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks.^[13]

In 2006, a new Sprite logo, consisting of two yellow and green «halves» forming an «S» lemon/lime design, made its debut on Sprite bottles and cans. The slogan was changed from its long-running «Obey Your Thirst» to just «Obey» in the United States and was outright replaced with «Freedom From Thirst» in many countries. This was the decade’s first major shift in advertising themes.

The «Sublymonal» campaign was also used as part of the alternate reality game the Lost Experience.^[14] This also resurrected the «lymon» word.

Sprite redesigned its label in 2009, removing the «S» logo.^{[citation needed]}

In France in 2012, the drink was reformulated removing 30% of the sugar and replacing it with the artificial sweetener Stevia,^[15] leading to the drink containing fewer calories. This soon spread to Ireland, the UK and the Netherlands in 2013.^[16]

A further formula change happened in the UK in 2018. This formula replaced Stevia with Aspartame and Acesulfame K and has less sugar than before.^[17] In Ireland in the same year, Sprite was relaunched with Sprite Zero being renamed Sprite. Sprite with sugar is no longer being sold.^[18] In addition, a version of the sugar-free drink with cucumber taste was added to the range.^[19]

In Australia, Sprite launched with a new recipe containing 40% less sugar (compared with old Sprite) in August 2019. This formula does not use Aspartame but replaces some of the sugar with Acesulfame K and Sucralose.^[20] In 2022, Australia released lemon flavoured variants Sprite Lemon+ and Sprite Lemon+ Zero Sugar.^[21]

In July 2022, the Coca-Cola Company announced that Sprite will discontinue its green bottles on August 1 and switch to clear plastic bottles. The green plastic contains green polyethylene terephthalate (PET), an additive that cannot be recycled into new bottles.^[22]

Variations[edit]

Name	Launched	Notes
Sprite	1961	The original variety.
Sprite Zero Sugar	1974	Sprite without the sugar. It was originally produced in the United States as «Sugar Free Sprite» in 1974, then was renamed to «Diet Sprite» in 1983, with some countries having the drink known as «Sprite Light» («Sprite Lite» in the United Kingdom). In September 2004, it was rebranded as «Diet Sprite Zero» in the US and «Sprite Zero» («Sprite Z» in the United Kingdom, until rebranding as Sprite Zero) in Argentina, Australia, Bolivia, Brazil, China, Colombia, Europe, India, Pakistan, Paraguay, Peru, Uruguay, New Zealand, and the UK. «Diet» was dropped from the product’s name, to become simply «Sprite Zero,» when new logos debuted in June 2006. The «Zero» designation for low-calorie sodas from the Coca-Cola Company was first used on Diet Sprite Zero before being used on the flagship Zero product, Coca-Cola Zero. Re-branded as «Sprite Zero Sugar» in 2019 to align with the Coca-Cola Company’s 2017 re-branding of Coca-Cola Zero as Coca-Cola Zero Sugar.
Sprite Lemon-Lime Herb	1970s	Sprite with a herb taste. Only known to be sold in Germany.
Chinotto	1990’s (purchase by Coca-Cola)	The name Sprite is known as in Venezuela. It was originally an independently produced beverage alongside Hit before Coca-Cola purchased the bottler and later rebranded the graphics of both as Venezuelan counterparts to their existing drinks, with Chinotto becoming the counterpart to Sprite.
Recharge by Sprite	Early 2000s	A Sprite Energy Drink variant sold in Australia until 2006. The drink was also turquoise in color, different from how Sprite is usually clear.
Sprite Ice	2002	Sprite with a minty aftertaste. Originally released as «Sprite Blue» in Korea in 2002, and has been released under various names, such as «Sprite Ice» in various countries like Canada, ‘»Sprite Ice Cube» in Belgium, «Sprite Ice Blue» in Italy and Chile, «Sprite Icy Mint» in Mainland China, «Sprite Mynta» in Sweden and «Sprite Mynte» in Norway.
Sprite Remix Tropical	2003	Sprite with Tropical Flavors, and the first in the Sprite Remix series of sodas sold in the United States. It was sold from 2003 to 2004, until being replaced with the «Berryclear» variety.[23]
Sprite Super Lemon	2003	A Slurpee Variant of Sprite, released in Hong Kong in 2003.
Sprite on Fire	2004	Sprite with a ginger flavor, which was marketed as having a burning sensation. It was introduced in Hong Kong in 2003, and later debuted in China in 2004.
Sprite Remix BerryClear	2004	Sprite with Berry flavors, and the second in the Sprite Remix series of sodas sold in the United States. It was sold from 2004 to 2005, until being replaced with the «Aruba Jam» variety.[24]
Sprite Remix Aruba Jam	2005	Sprite with Fruit Flavors, and the last in the Sprite Remix series of sodas sold in the United States. It was sold from 2005 to 2006.[25]
Sprite 3G	2005	A Sprite energy drink variant originally launched in the United Kingdom in 2005. Ingredients include glucose, caffeine from green coffee beans, and guarana. It was also released in various other countries but was discontinued in the UK in 2007 due to poor sales, and that Coca-Cola wanted to focus more on Relentless.[26]
Sprite Duo	2007	A variant with less carbonation and extra lemon juice. Was released exclusively in Spain in Spring 2007.[27]
Sprite Green	2009	A variant sweetened with Truvia (a natural zero-calorie sweetener made from stevia).[28] It however, wasn’t a success and was discontinued not long after being released.
Sprite (Stevia Formula)	2012	In France in 2012, Sprite was reformulated removing 30% of the sugar and replacing it with the sweetener Stevia. This led to the drink containing fewer calories. This reformulation soon spread to Ireland, the United Kingdom, and the Netherlands in 2013. The United Kingdom swapped this formula for a version containing Aspartame and Ace-K in 2018, while France returned to the original sugar-sweetened formula in 2020.
Sprite Cranberry	2013	A cranberry-flavored Sprite. It was first sold for the holiday season in 2013 and has been sold every holiday season since. [29] The variant competes with PepsiCo’s Mist Twst Cranberry, which unlike Sprite Cranberry is sold year-round. An advertisement for this beverage featuring LeBron James inspired an Internet meme and later, a horror game.[30]
Sprite 6 Mix	2014	Sprite with additional Cherry and Orange Flavors in addition to the Lemon and Lime. It was released as a collaboration between Sprite and LeBron James in the United States in 2014. It was sold again as «Sprite LeBron’s Mix» in 2015.
Sprite Blast	2014	Sprite with sweet and sour Flavors. It was released for the Summer of 2014 in the United States, exclusive to 7-Eleven stores (at time of sale), and was sold only in 7.5 ounce single cans. The variety was also released in New Zealand in summer 2017 and was sold in all sizes.
Sprite Tropical	2015	A Re-Release of Sprite Remix Tropical, it was sold for a limited time in 2015, and again as «Sprite Tropical Mix» in 2016.
Sprite Cucumber	2017	Sprite with a Cucumber flavor. Launched in 2017 in Russia and in June 2018 in Romania. In September 2021, the Russian version of the drink was made available in the United States at the reopened Club Cool attraction at Epcot in Walt Disney World.
Sprite Cherry	2017	Sprite with a Cherry flavor. Launched in 2017 in the United States as a permanent variety.
MIX by Sprite: Tropic Berry	2018	Sprite with a tropical berry flavor. Similar to Sprite Tropical Mix, and fountain-exclusive to McDonald’s. Distribution reduced in the spring of 2021 after the re-introduction of Hi-C Orange Lavaburst, which it replaced.[31]
Sprite Lymonade	2019	Sprite mixed with lemonade and 1% lemon juice.[32]
Sprite 40% Less Sugar	2019	Sprite re-launched in Australia with a new recipe containing 40% less sugar (compared with old Sprite) in August 2019. It has no Aspartame but replaces some of the sugar with Ace K and Sucralose.[33]
Sprite Ginger	2020
Sprite Lemon+	2022	A lighter and tangier variety containing caffeine. Sold in Australia as a replacement to the Australian beverage Lift

See also[edit]

• Soft drink
• Coca-Cola

References[edit]

External links[edit]

• Official website

From Wikipedia, the free encyclopedia

Sprite

600ml plastic bottle of Sprite
Type	Lemon-lime
Manufacturer	The Coca-Cola Company
Country of origin	United States
Introduced	1961; 62 years ago
Color	Colorless
Variants	See variations below
Related products	7 Up, Sierra Mist, Starry, Mitsuya Cider
Website	www.sprite.com

Sprite is a clear, lemon and lime-flavored soft drink created by the Coca-Cola Company. Sprite comes in multiple flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla. Ice, peach, Berryclear remix, and newer versions of the drinks are artificially sweetened. Sprite was created to compete primarily against Keurig Dr Pepper’s 7 Up.

History[edit]

The Sprite brand name was created by T. C. «Bud» Evans, a Houston-based bottler who also distributed Coca-Cola products, circa 1955 for a line of drinks with flavors such as strawberry and orange; the rights to the name were acquired by the Coca-Cola Company in 1960.^[1][2]

The lemon-lime drink known today as Sprite was developed in West Germany in 1959 as Fanta Klare Zitrone («Fanta Clear Lemon» in English) and was introduced in the United States under the Sprite name in 1961 as a competitor to 7 Up.^[3]

Marketing[edit]

Sprite advertisements often make use of the portmanteau word “lymon”, a combination of the words «lemon» and «lime».^[4] Additionally, the bottle of the beverage has several concave spots, an attempt to emulate the bubbles caused by the soda’s carbonation.^[5]

By the 1980s, Sprite had developed a large following among teenagers.^[5] In response, Sprite began to cater to this demographic in their advertisements in 1987. «I Like the Sprite In You» was the brand’s first long-running slogan, and many jingles were produced around it before its discontinuation in 1994.

In 1993, marketing agency Lowe and Partners created a new slogan, «Control your thirst» with commission from the Coca-Cola Company.^[6] The new, more vibrant logo stood out more on packaging and featured a blue-to-green gradient with silver «splashes» and subtle white «bubbles» in the background. The product name, «Sprite» had a logo with a blue backdrop shadow. The words; «Great Lymon Taste!» which had been present on the previous logo, were removed. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well.

The brand’s slogan was changed to «Obey Your Thirst», and jingles containing it became urban-oriented, featuring a hip-hop theme. One of the first lyrics for the new slogan was, «never forget yourself ’cause first things first, grab a cold, cold can, and obey your thirst.” Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as well as underground rap artists including; LL Cool J, A Tribe Called Quest, KRS-One, Missy Elliott, Grand Puba, Common, Fat Joe, Nas and others in television commercials. Sprite expanded its urban connections in the late 1990s by featuring both amateur and accomplished basketball players in their advertisements. Famous NBA players and hip-hop artists such as LeBron James, Trae Young, Vince Staples, and Lil Yachty appeared in Sprite adverts.^[7]

In 1998, one commercial poked fun at products that featured cartoon mascots in the style of a horror film. In it, the mascot for a fictitious orange juice drink called «Sun Fizz» comes to life, terrifying the children and mother, and starts to chase them.^{[8][better source needed]}

In the 1990s, one of Sprite’s longest-running ad campaigns was «Grant Hill Drinks Sprite» (overlapping its «Obey Your Thirst» campaign), in which the well-liked basketball player’s abilities, and Sprite’s importance in giving him his abilities, were humorously exaggerated.^[9][10]

In 2000, Sprite commissioned graffiti artist Temper to design limited edition art,^[11] which appeared on 100 million cans across Europe.^[12]

In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks.^[13]

In 2006, a new Sprite logo, consisting of two yellow and green «halves» forming an «S» lemon/lime design, made its debut on Sprite bottles and cans. The slogan was changed from its long-running «Obey Your Thirst» to just «Obey» in the United States and was outright replaced with «Freedom From Thirst» in many countries. This was the decade’s first major shift in advertising themes.

The «Sublymonal» campaign was also used as part of the alternate reality game the Lost Experience.^[14] This also resurrected the «lymon» word.

Sprite redesigned its label in 2009, removing the «S» logo.^{[citation needed]}

In France in 2012, the drink was reformulated removing 30% of the sugar and replacing it with the artificial sweetener Stevia,^[15] leading to the drink containing fewer calories. This soon spread to Ireland, the UK and the Netherlands in 2013.^[16]

A further formula change happened in the UK in 2018. This formula replaced Stevia with Aspartame and Acesulfame K and has less sugar than before.^[17] In Ireland in the same year, Sprite was relaunched with Sprite Zero being renamed Sprite. Sprite with sugar is no longer being sold.^[18] In addition, a version of the sugar-free drink with cucumber taste was added to the range.^[19]

In Australia, Sprite launched with a new recipe containing 40% less sugar (compared with old Sprite) in August 2019. This formula does not use Aspartame but replaces some of the sugar with Acesulfame K and Sucralose.^[20] In 2022, Australia released lemon flavoured variants Sprite Lemon+ and Sprite Lemon+ Zero Sugar.^[21]

In July 2022, the Coca-Cola Company announced that Sprite will discontinue its green bottles on August 1 and switch to clear plastic bottles. The green plastic contains green polyethylene terephthalate (PET), an additive that cannot be recycled into new bottles.^[22]

Variations[edit]

Name	Launched	Notes
Sprite	1961	The original variety.
Sprite Zero Sugar	1974	Sprite without the sugar. It was originally produced in the United States as «Sugar Free Sprite» in 1974, then was renamed to «Diet Sprite» in 1983, with some countries having the drink known as «Sprite Light» («Sprite Lite» in the United Kingdom). In September 2004, it was rebranded as «Diet Sprite Zero» in the US and «Sprite Zero» («Sprite Z» in the United Kingdom, until rebranding as Sprite Zero) in Argentina, Australia, Bolivia, Brazil, China, Colombia, Europe, India, Pakistan, Paraguay, Peru, Uruguay, New Zealand, and the UK. «Diet» was dropped from the product’s name, to become simply «Sprite Zero,» when new logos debuted in June 2006. The «Zero» designation for low-calorie sodas from the Coca-Cola Company was first used on Diet Sprite Zero before being used on the flagship Zero product, Coca-Cola Zero. Re-branded as «Sprite Zero Sugar» in 2019 to align with the Coca-Cola Company’s 2017 re-branding of Coca-Cola Zero as Coca-Cola Zero Sugar.
Sprite Lemon-Lime Herb	1970s	Sprite with a herb taste. Only known to be sold in Germany.
Chinotto	1990’s (purchase by Coca-Cola)	The name Sprite is known as in Venezuela. It was originally an independently produced beverage alongside Hit before Coca-Cola purchased the bottler and later rebranded the graphics of both as Venezuelan counterparts to their existing drinks, with Chinotto becoming the counterpart to Sprite.
Recharge by Sprite	Early 2000s	A Sprite Energy Drink variant sold in Australia until 2006. The drink was also turquoise in color, different from how Sprite is usually clear.
Sprite Ice	2002	Sprite with a minty aftertaste. Originally released as «Sprite Blue» in Korea in 2002, and has been released under various names, such as «Sprite Ice» in various countries like Canada, ‘»Sprite Ice Cube» in Belgium, «Sprite Ice Blue» in Italy and Chile, «Sprite Icy Mint» in Mainland China, «Sprite Mynta» in Sweden and «Sprite Mynte» in Norway.
Sprite Remix Tropical	2003	Sprite with Tropical Flavors, and the first in the Sprite Remix series of sodas sold in the United States. It was sold from 2003 to 2004, until being replaced with the «Berryclear» variety.[23]
Sprite Super Lemon	2003	A Slurpee Variant of Sprite, released in Hong Kong in 2003.
Sprite on Fire	2004	Sprite with a ginger flavor, which was marketed as having a burning sensation. It was introduced in Hong Kong in 2003, and later debuted in China in 2004.
Sprite Remix BerryClear	2004	Sprite with Berry flavors, and the second in the Sprite Remix series of sodas sold in the United States. It was sold from 2004 to 2005, until being replaced with the «Aruba Jam» variety.[24]
Sprite Remix Aruba Jam	2005	Sprite with Fruit Flavors, and the last in the Sprite Remix series of sodas sold in the United States. It was sold from 2005 to 2006.[25]
Sprite 3G	2005	A Sprite energy drink variant originally launched in the United Kingdom in 2005. Ingredients include glucose, caffeine from green coffee beans, and guarana. It was also released in various other countries but was discontinued in the UK in 2007 due to poor sales, and that Coca-Cola wanted to focus more on Relentless.[26]
Sprite Duo	2007	A variant with less carbonation and extra lemon juice. Was released exclusively in Spain in Spring 2007.[27]
Sprite Green	2009	A variant sweetened with Truvia (a natural zero-calorie sweetener made from stevia).[28] It however, wasn’t a success and was discontinued not long after being released.
Sprite (Stevia Formula)	2012	In France in 2012, Sprite was reformulated removing 30% of the sugar and replacing it with the sweetener Stevia. This led to the drink containing fewer calories. This reformulation soon spread to Ireland, the United Kingdom, and the Netherlands in 2013. The United Kingdom swapped this formula for a version containing Aspartame and Ace-K in 2018, while France returned to the original sugar-sweetened formula in 2020.
Sprite Cranberry	2013	A cranberry-flavored Sprite. It was first sold for the holiday season in 2013 and has been sold every holiday season since. [29] The variant competes with PepsiCo’s Mist Twst Cranberry, which unlike Sprite Cranberry is sold year-round. An advertisement for this beverage featuring LeBron James inspired an Internet meme and later, a horror game.[30]
Sprite 6 Mix	2014	Sprite with additional Cherry and Orange Flavors in addition to the Lemon and Lime. It was released as a collaboration between Sprite and LeBron James in the United States in 2014. It was sold again as «Sprite LeBron’s Mix» in 2015.
Sprite Blast	2014	Sprite with sweet and sour Flavors. It was released for the Summer of 2014 in the United States, exclusive to 7-Eleven stores (at time of sale), and was sold only in 7.5 ounce single cans. The variety was also released in New Zealand in summer 2017 and was sold in all sizes.
Sprite Tropical	2015	A Re-Release of Sprite Remix Tropical, it was sold for a limited time in 2015, and again as «Sprite Tropical Mix» in 2016.
Sprite Cucumber	2017	Sprite with a Cucumber flavor. Launched in 2017 in Russia and in June 2018 in Romania. In September 2021, the Russian version of the drink was made available in the United States at the reopened Club Cool attraction at Epcot in Walt Disney World.
Sprite Cherry	2017	Sprite with a Cherry flavor. Launched in 2017 in the United States as a permanent variety.
MIX by Sprite: Tropic Berry	2018	Sprite with a tropical berry flavor. Similar to Sprite Tropical Mix, and fountain-exclusive to McDonald’s. Distribution reduced in the spring of 2021 after the re-introduction of Hi-C Orange Lavaburst, which it replaced.[31]
Sprite Lymonade	2019	Sprite mixed with lemonade and 1% lemon juice.[32]
Sprite 40% Less Sugar	2019	Sprite re-launched in Australia with a new recipe containing 40% less sugar (compared with old Sprite) in August 2019. It has no Aspartame but replaces some of the sugar with Ace K and Sucralose.[33]
Sprite Ginger	2020
Sprite Lemon+	2022	A lighter and tangier variety containing caffeine. Sold in Australia as a replacement to the Australian beverage Lift

See also[edit]

• Soft drink
• Coca-Cola

References[edit]

External links[edit]

• Official website

спрайт

Синонимы:

Sprite – самый популярный лимонно-лаймовый напиток, лидер по утолению жажды среди всех газировок. Он появился, чтобы составить конкуренцию 7 UP, но вскоре покорил весь мир. Как Спрайт перерос из простой содовой с лимоном в освежающий напиток и благодаря чему получил признание, узнаете в этой статье.

С чем у вас ассоциируется Sprite? Наверняка со свежестью, прохладой и утолением жажды. Ведь именно в этом многие годы убеждает нас реклама бренда. Но чтобы запомниться потребителям, компания использовала и другие методы, в частности, оригинальную бутылку с красочной этикеткой, подобной которой в то время еще не видели. Такая маркетинговая стратегия сделала бренд узнаваемым, а напиток одним из самых востребованных в мире.

Sprite – популярная газировка для повышения тонуса организма

Sprite является одной из самых известных безалкогольных газировок в мире. Напиток имеет вкус лайма и лимона, поэтому часто рядом с его названием можно встретить слово «лаймон», представляющее собой сочетание двух цитрусовых. Газировку производит концерн The Coca-Cola Company. 

Любимый многими вкус был создан более 60 лет назад в 1959 году. По некоторым предположениям задумка появилась еще раньше – в 1956-ом. Впервые запущен в производство на западе Германии как один из вариантов вкусов Фанты – Fanta Klare Zitrone и был разновидностью содовой с лимоном. Но «Чистая лимонная фантазия» понравилась целевой аудитории даже больше, чем апельсиновый напиток, поэтому прозрачной газировке дали собственное имя – Sprite. Благодаря особому составу напиток имеет приятный вкус, улучшает настроение и повышает тонус организма.

В 1961 году Спрайт представили в США как конкурента 7 Up, и эта конкуренция сохранилась до сих пор. К 1967 году напиток уже был доступен 85% населения США и жителям 39 стран. В 80-х его популярность привела к значительному росту продаж, благодаря чему удалось затмить прежнего лидера – бренд 7 Up.

По состоянию на 2019 год Sprite является третьим по потреблению газированным напитком в мире и продается более чем в 190 странах. Помимо основного вкуса лимона-лайма, бренд предлагает также газировку без сахара, с вишней, клубникой, ванилью, клюквой, имбирем и др. Всего насчитывается более 26 разновидностей.

Изначально Спрайт был ориентирован на взрослую аудиторию, но со временем газировка стала более популярной среди подростков. Сейчас она позиционируется как безалкогольный газированный напиток, в котором отсутствует кофеин. 

Рецепт газировки пережил несколько трансформаций. Поддержка идеи здорового образа жизни и уменьшения количества потребляемого сахара привела к тому, что в 2013 году в Великобритании Sprite начал использовать стевию в качестве подсластителя, снизив калорийность примерно на треть от прежнего количества. В 2018 году компания перешла на аспартам. К примеру, в банке объемом 200 мл с классическим лимонно-лаймовым вкусом содержится 140 ккал, а в лимонно-лаймовой шипучке без сахара – 0 ккал. Это изменение стало ответом на все более сознательное потребление сладких напитков.

Официальный сайт бренда: www.sprite.com. Основной конкурент – 7 UP. 

Sprite – спонсор здорового образа жизни и творчества

Начиная с 1980 года, бренд активно поддерживает спорт, творческие проекты и открытые способы самовыражения.

1. Спорт

Sprite является официальным спонсором многих спортивных событий, а также поддерживает разных спортсменов. В Соединенных Штатах он сотрудничает с NBA. Яркий пример – это многолетняя рекламная кампания с американскими баскетболистами Леброном Джеймсом, Грантом Хиллом, Коби Брайантом. Бренд также популяризует женский футбол. Для фанатов спорта компания разработала низкокалорийный вариант газированного напитка с отсутствием сахара в составе – «Zero Sugar».

1. Музыка

Спрайт активно продвигает в массовую культуру такие музыкальные направления как хип-хоп и рэп. Многие артисты стали популярны благодаря участию в рекламных кампаниях газированного напитка. В 1986-м вышла первая реклама с американским рэпером Кертисом Блоу. Этот рекламный ролик оказался успешным маркетинговым ходом. Многие компании, следуя примеру Sprite, стали приглашать рэп-исполнителей для обоюдного продвижения. 

Бренд сотрудничал с Rakim, Drake, Heavy D & The Boyz, A Tribe Called Quest, KRS-One, Pete Rock и C.L. Smooth, Nas и Kris Kross, а также выпустил лимитированную версию напитка – «Cold Lyrics Series». На ярко-зеленых банках были напечатаны цитаты легенд хип-хопа: 2Pac Шакура, Мисси Эллиот, Дж. Коула и др.

Спрайт спонсирует концерты и конкурсы для молодых исполнителей: Rae Sremmurd, Vince Staples, Lil Yachty, Kamaiyah и др. Для продвижения пока еще неизвестных музыкантов была создана программа Sprite Way. Эта платформа появилась для сообщества бренда, чтобы помочь своей аудитории быть услышанной. Спрайт предоставляет живую сцену для выступлений артистов Sprite Way и демонстрации своей музыки ведущим музыкальным исполнителям. Так те, у которых нет еще студийных записей и широкой известности, смогут проявить себя.

Сотрудничал Sprite и с такими российскими группами и музыкантами, как «Би-2», Земфира, «Король и шут», «Мумий Тролль», «Сплин» и другие. Он также открывал и продвигал новые таланты: Elvis, Frau Mai, Маргоша. Современные исполнители, которые сотрудничают с брендом – это Big Baby Tape, Шарлотта, Моргенштерн и др. 

Спрайт занимается продвижением рэпа и хип-хопа по всему миру на постоянной основе, поэтому потребителями напитка являются также фанаты различных музыкантов.

1. Акции и мероприятия

Sprite постоянно организовывает различные представления. Так, в Сиднее под хештегом ОторвисьОтЖары на пляже Бонди-бич прошла акция, во время которой австралийцы могли остудить себя холодной водой из огромных кранов, установленных компанией.

А во время субкультурной выставки в Москве Спрайт установил фотобудки, где желающие могли сфотографироваться в обнимку с единорогом, который был персонажем рекламы нового напитка с огурцом.

Бренд вплелся в сознание целого поколения и повлиял на молодежную культуру. Упоминание о газированном напитке есть и в произведении В. Пелевина «Generation P». Главный герой романа придумал слоган: «Я в весеннем лесу пил березовый Sprite».

Сегодня Спрайт входит в пятерку лучших газированных напитков в мире. Некоторые потребители отмечают, что его вкус намного лучше 7 Up, поскольку он утоляет жажду и освежает.

Появление освежающего напитка и выход Спрайта на мировой рынок

Сегодня уникальный вкус Sprite известен многим. Его пьют вместо воды для утоления жажды, добавляют в безалкогольные и алкогольные коктейли. Благодаря фирменным цветам бутылку с напитком легко можно найти на полках магазинов. 

Бренд создал новую культуру утоления жажды: «Свобода от жажды»,  «Имидж – ничто, жажда – все. Не дай себе засохнуть». Но мало кто знает, как появился освежающий напиток. Существует несколько версий и предположений.

Как появился рецепт 

Причину появления напитка приписывают последствиям Второй мировой войны. Тогда компания Coca-Cola переживала трудности. Из-за нехватки некоторых продовольственных товаров она не могла приобрести необходимые ингредиенты для производства колы, поэтому возникла необходимость создать новую газировку, чтобы выйти из сложной ситуации.

Так начался выпуск Фанты, а позднее и расширение ее вкусовой линейки. В 1959 году компания создала прозрачный Fanta Klare Zitrone, название которого в переводе с немецкого означает «Чистая лимонная ФАНТАзия». Поэтому часто роль прародителя Спрайта приписывают именно апельсиновой газировке.

По другой версии, рецепт Sprite был придуман компанией Coca-Cola еще раньше, а именно в 1956 году. Она разработала терпкий прозрачный газированный напиток и начала продавать его под названием Спрайт. В то же время в Западной Германии начали производить одноименные миксеры для смешивания коктейлей из газировки. 

Покорение американских покупателей

Так или иначе, к 1961 году прозрачная газировка достигла американского рынка. Название напитка как Sprite Soda четко утвердили в штаб-квартире компании в Атланте, США. Проработав дизайн упаковки, первую партию выпустили в продажу в двух городах штата Джорджия – в Атланте и Мариетте. Предполагалось, что напиток составит достойную конкуренцию 7 Up компании PepsiCo, который долгое время был лидером среди лимонно-лаймовых газировок в США. Но успех Спрайта превзошел все ожидания. 

Уже через неделю напиток распространили по 8 городам Джорджии. А в 1967 году Sprite стал доступен большей части населения США. Он продавался в 40 штатах. В этот же период газировку начали производить и в других странах. Спрайт быстро разошелся по миру, завоевывая сердца потребителей, и вскоре уже выпускался в 39 государствах.

К 1978 году лимонно-лаймовая шипучка занимает первые места в категории напитков с аналогичным вкусом. В этом же году он становится самостоятельным продуктом, а не просто заменителем содовой.

В 1994 году вместе с появлением очередного логотипа был создан и легендарный слоган «Имидж ничто – жажда все». С тех пор эта фраза неотрывно связана со Sprite.

Немалую роль для узнаваемости напитка сыграло оригинальное оформление. Темно-зеленый цвет банки, запоминающийся логотип, прозрачный цвет Спрайта стали ассоциироваться с напитком, который может полностью утолить жажду. Но и это не все. Концепция и видение бренда – быть на пике во всем, что делаешь, вдохновило многих молодых людей и сделало их фанатами напитка.

Миссия Спрайта: не дать себе засохнуть

Бренд Sprite стремится к созданию таких напитков, которые бы утоляли жажду, приносили людям прохладу, освежали, повышали настроение и при этом удовлетворяли современные запросы общества. Поэтому разрабатываются новые вкусы: имбирь, мята, зеленый чай, огурец, лимонад и др. 

Спрайт поддерживает идею вести активную и здоровую жизнь. Для этого были созданы линейки, не содержащие сахар, со 100% натуральными ароматизаторами. 

Также бренд меняется и подстраивается под быстрый ритм жизни своих потребителей. Поэтому в новой серии напитка, разработанной специально для любителей кофе, содержится кофеин. 

Чтобы газировка охлаждала и хорошо утоляла жажду, создаются новые виды упаковки, в частности те, которые превращают часть газировки в лед при открытии крышки. 

Чем живет Sprite: ценности бренда

Спрайт поддерживает здоровый образ жизни, борется с расизмом, стремится изменить мир к лучшему.

В целом, компания имеет такие ценности:

• обновление и изменение мира к лучшему;

• расовое равенство в США;

• поддержка и обслуживание местных сообществ в связи угрозой коронавируса;

• обеспечение свежести тела и духа;

• создание все более устойчивого бизнеса;

• работа над изменением жизни людей, сообществ и планеты к лучшему;

• развитие культуры, которая ценит работу и достижения компании через инклюзивность.

Поддержка расового равенства особенно важна для бренда. Поэтому Sprite участвует в движении «Black Lives Matter», основная цель которого создать условия, чтобы темнокожие музыканты и художники могли реализовывать свои мечты. 

Искоренение расизма – основное обязательство, которое бренд взял перед своими потребителями. Особенно остро этот вопрос встал после серии смертей чернокожих американцев из-за полицейского насилия и акций протестов, прокатившихся по стране. 

Спрайт поддерживает сообщества темнокожих, своих сотрудников, их семьи, всех, кто вступает в общую борьбу за расовую справедливость. Бренд вносит пожертвования в фонд Black Lives Matter Global Network и местное сообщество в Атланте. А недавно объявил о полномасштабном сотрудничестве с Global Network: «Нам нужно больше, чем транзакция. Нам нужна трансформация». Таким образом Sprite заботится о своих потребителях, не придавая значения цвету кожи.

Свежий и дружелюбный фирменный стиль Sprite

За всю историю существования бренда он ни разу не изменил основной цвет. Холодный зеленый, который вызывает ассоциации с прохладой и свежестью, хорошо заметен на полках магазинов, легко узнаваем потребителями и настраивает на позитивную волну. И хотя компания несколько раз меняла слоган, проводила редизайн логотипа и упаковки, зеленый всегда оставался частью фирменного стиля. 

Эволюция логотипа Sprite

При взгляде на упаковку Sprite возникает ощущение свежести. Этот эффект достигается благодаря удачно подобранной цветовой палитре и форме графических элементов. Детальная проработка логотипа позволяет потребителям еще на этапе покупки ощутить лимонно-лаймовый вкус культового напитка. Но чтобы прийти к грамотно оформлению логотипа, Спрайту пришлось пройти череду редизайнов.

Логотип, созданный для Sprite в 1961 году, состоял из темно-зеленых как бы прыгающих букв. Они имели длинные и острые засечки. Точка над буквой «I» была заменена восьмиконечной звездой, окрашенной в салатовый цвет. Этот элемент дополнял резкие контуры букв и отражал бодрящий вкус напитка.

В 1964 году цвет названия бренда был изменен на красный и травянисто-зеленый, поэтому половина букв имела один цвет, а вторая половина – другой. Увеличенная звезда стала более жирной и вместе с буквой «I» поменяла цвет на красный.

В 1974 году изменился шрифт в логотипе Sprite. Надпись была размещена по диагонали, а мягкие жирные буквы не имели засечек. Цвет основного текста вернулся к темно-зеленому, а сплошная круглая точка над «I» стала красной.

В 1989 году был представлен знаковый логотип с двухслойным изображением лайма и лимона над буквой «I». Светло-зеленый текст написан жирным шрифтом с легким курсивом. Этот логотип стал одной из самых узнаваемых версий.

В 1995-м эмблема лайма и лимона была заменена на ее абстрактную версию – два сплошных перекрывающихся круга. Значок был помещен над белой диагональной надписью на градиентном зеленом и синем фоне с полосатым узором. Этот логотип до сих пор можно увидеть на бутылках с напитками в некоторых странах.

В 2002 году шрифт надписи Спрайт был изменен на более современный. Заостренные углы и края стали четче. Белая надпись имела тонкий синий контур и жирную тень того же цвета, а зелено-желтая лаймово-лимонная точка стала более гладкой. Существовала также горизонтальная версия этого логотипа, где тень от букв превратилась в толстый синий контур, а у значка над «I» был лайм, перекрывающий более крупный лимон.

В 2008 году логотип снова обновили. Его гладкие белые буквы с темно-синим контуром были помещены в стильный градиентный значок с шестиконечными углами и горизонтальными сторонами, загнутыми к центру. Точка над «I» была заменена большим изображением лимона-лайма.

В 2014 году логотип упростили. Градиентные оттенки и глянцевые текстуры исчезли, а  на смену им пришло плоское бело-зеленое изображение с таким же большим лимоном наверху.

 В 2018 году удалили лимон, не затронув остальные детали логотипа.

В 2019 году цвета поменяли местами. Теперь надпись стала белой, а фон – зеленым. Что касается неизменного символа лимона и лайма, его заменила сплошная желтая точка.

Последние изменения касаются цвета точки над «I». Со временем она стала такого же белого цвета, как и сама надпись.

Эльф, который дал имя бренду

Идея назвать напиток Sprite появилась еще в 40-х годах XX века. В то время в рекламных кампаниях газировки Coca-Cola принимал участие придуманный маркетологами и художником Хэддоном Сандблом персонаж – эльф. Этот представитель волшебного народа носил серебряную шевелюру, на которой красовалась крышка от бутылки кока-колы. У веселого эльфа было имя –  Малыш Спрайт. Персонаж так сильно полюбился общественности, что позднее новый прозрачный газированный напиток компании был назван в его честь. Таким образом, эльф, который рекламировал другой напиток, стал представлять Sprite, а все упоминания о нем в рекламных кампаниях кока-колы исчезли к 1961 году.

Игра цвета

Sprite выдерживает фирменный стиль, который заложили создатели – от пупырчатой текстуры бутылочки, имитирующей пузырьки, до фирменного зеленого цвета. Он был выбран для обозначения освежающего эффекта газированного напитка. 

За основу взяли холодный, неагрессивный, естественный оттенок, наиболее распространенный в природе. В сознании потребителей Спрайт четко ассоциируется с зеленым цветом, в который окрашены все емкости – от мини-банок объемом 200 мл до 3-литровых мультиупаковок.

Однако традиционное оформление бутылки вскоре изменится. Компания Кока-Кола приняла решение обесцветить пластиковые банки своих продуктов, чтобы их легче было перерабатывать и использовать вторично. Кроме того значение зеленого цвета в последнее время снижается. На жестяных банках он преобладает только в линейке с классическим вкусом. В тех же сериях, где не используется сахар, на этикетке основным является белый цвет, но надпись по-прежнему остается традиционно зеленой.

Как потребление Спрайта влияет на здоровье

Производители известнейшего лимонно-лаймового напитка предупреждают, что необходимо знать меру в употреблении газировки с добавочным сахаром или же выбирать вид, в котором сахар исключен. Эта линейка Sprite актуальна для тех, кто следит за здоровьем и контролирует свой дневной калораж. При этом «Zero Sugar» представлен не только классическим вкусом, но существуют также разновидности с имбирем, вишней, мятой и др.

Цитрат натрия, входящий в состав газированного напитка, используется в медицине для снятия болевых ощущений при возникновении инфекций в мочеполовой системе, снижении кислотности, которая увеличивается при периферических почечных ацидозах. В диетологии цитрат натрия применяется в качестве регулятора осмоса.

Еще один интересный факт о положительном влиянии Спрайта на здоровье человека связан с исследованием, которое провели американские ученые в 2010 году. Они выяснили, что совместное употребление газированного напитка и лекарства от рака усиливает действие последнего. Поэтому излишняя демонизация шипучки не оправдана.

Sprite – это бренд, фирменный стиль и образ которого прочно укрепился в сознании людей. Он создал целый ритуал по утолению жажды, объединил творческие личности и показал как достичь успеха на собственном примере.

Если вы ходите создать сильный эмоциональный бренд и выстроить прочную связью с аудиторией, студия WeLoveBrands поможет вам в этом. Оставьте заявку на сайте или свяжитесь с нами по телефону, чтобы получить консультацию и уточнить детали. 

Sprite is a colorless, caffeine-free, lemon and lime-flavored soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone (“Clear Lemon Fanta”) and was introduced in the United States under the current brand name Sprite in 1961 as a competitor to 7 Up.

Contents[]

• 1Marketing
• 2Variations
• 3See also
• 4References
• 5External links

Marketing[]

Sprite advertising often makes use of the portmanteau word lymon, a combination of the words «lemon» and «lime».

By the 1980s, Sprite had developed a large following among teenagers. In response, Sprite began to cater to this demographic in their advertisements in 1987. «I Like the Sprite In You» was the brand’s first long-running slogan, and many jingles were produced around it before its discontinuation in 1994.

In 1994, Sprite revamped their marketing logo, and slogan, as well. The new, more vibrant logo stood out more on packaging, and featured a blue-to-green gradient with silver «splashes» and subtle white «bubbles» in the background. The product name, «Sprite» had a blue backdrop shadow on the logo. The words; «Great Lymon Taste!» which had been present on the previous logo, were removed. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well.

The brand’s slogan was changed to; «Obey Your Thirst», and jingles containing it became urban-oriented, featuring a hip-hop theme. One of the first lyrics for the new slogan were: «never forget yourself ’cause first things first, grab a cold, cold can, and obey your thirst.” Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as well as underground rap artists including; LL Cool J, A Tribe Called Quest, KRS-One, Missy Elliott, Grand Puba, Common, Fat Joe, Nas and others in television commercials. Sprite expanded its urban connections in the late 1990s by featuring both amateur and accomplished basketball players in their advertisements. To this day, NBA players and hip-hop artists such as LeBron James, Vince Staples, and Lil Yachty frequently appear in Sprite adverts.^[1]

In 1998, one commercial poked fun at products which featured cartoon mascots in the style of a horror film. In it, the mascot for a fictitious orange juice drink called «Sun Fizz» comes to life, terrifying the kids and mother, and starts to chase them. This commercial is also notorious for ending on a cliffhanger which still remains unresolved to this day.^{[citation needed]}

In the 1990s, one of Sprite’s longest-running ad campaigns was «Grant Hill Drinks Sprite» (overlapping its «Obey Your Thirst» campaign), in which the well-liked basketball player’s abilities, and Sprite’s importance in giving him his abilities, were humorously exaggerated.^[2][3]

[1]

Evolution of Sprite Bottles.

In 2000, Sprite commissioned graffiti artist Temper to design limited edition art, which appeared on 100 million cans across Europe.^{[citation needed]}

In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks.^[4]

In 2006, a new Sprite logo, consisting of two yellow and green «halves» forming an «S» lemon/lime design, made its debut on Sprite bottles and cans. The slogan was changed from its long running «Obey Your Thirst» to just «Obey» in the United States and was outright replaced with «Freedom From Thirst» in many countries. This was the decade’s first major shift in advertising themes.

The «Sublymonal» campaign was also used as part of the alternate reality game the Lost Experience.^[5] This also resurrected the «lymon» word.

Sprite redesigned their label in 2009, removing the «S» logo.

In France in 2012, the drink was reformulated removing 30% of the sugar and replacing it with the sweetener Stevia.^[6] This led to the drink containing fewer calories. This soon spread to Ireland, the UK and the Netherlands in 2013.^[7]

A further formula change happened in the UK in 2018. This formula replaces Stevia with Aspartame and Acesulfame K and has less sugar than before.^[8] In Ireland in the same year, Sprite was relaunched and the Sprite Zero was renamed Sprite. The Sprite with sugar is no longer being sold. In addition, a version of the sugar free drink with Cucumber taste was added to the range.^[9]

Variations[]

Name	Launched	Notes
Sprite	1960	The original variety
Sprite Zero	1974	Sprite without the sugar. It was originally produced in the United States as «Sugar Free Sprite» in 1974, then was renamed to «Diet Sprite» in 1983, with some countries having the drink known as «Sprite Light» («Sprite Lite» in the United Kingdom). In September 2004, it was rebranded as «Diet Sprite Zero» in the US and «Sprite Zero» («Sprite Z» in the United Kingdom, until rebranding as Sprite Zero) in Argentina, Australia, Bolivia, Brazil, China, Colombia, Europe, India, Paraguay, Peru, Uruguay, New Zealand and the UK. «Diet» was dropped from the product’s name, to become simply «Sprite Zero,» when new logos debuted in June 2006. The «Zero» designation for low-calorie sodas from the Coca-Cola Company was first used on Diet Sprite Zero before being used on the flagship Zero product, Coca-Cola Zero.
Sprite Lemon-Lime Herb	1970s	Sprite with a herb taste. Only known to be sold in Germany.
Sprite Dry Lemon	Early 2000s	Sprite with a more dry taste, which was made exclusively for Japan. It was marketed alongside the regular variety (which was known as «Sprite Sparkling Lemon») over there.
Recharge by Sprite	Early 2000s	A Sprite Energy Drink variant sold in Australia until 2006. The drink was also turquoise in color, different to how Sprite is usually clear.
Sprite Ice	2002	Sprite with a minty aftertaste. Originally released as «Sprite Blue» in Korea in 2002, and has been released under various names, such as «Sprite Ice» in various countries like Canada, ‘»Sprite Ice Cube» in Belgium, «Sprite Ice Blue» in Italy and Chile, «Sprite Icy Mint» in Mainland China, and «Sprite Mynta» in Sweden and Norway.
Sprite Remix Tropical	2003	Sprite with Tropical Flavors, and the first in the Sprite Remix series of sodas sold in the United States. It was sold from 2003 to 2004, until being replaced with the «Berryclear» variety.[10]
Sprite Super Lemon	2003	A Slurpee Variant of Sprite, released in Hong Kong in 2003.
Sprite on Fire	2004	Sprite with a ginger flavor, which was marketed as having a burning sensation. It was introduced in Hong Kong in 2003, and later debuted in China in 2004.
Sprite Remix BerryClear	2004	Sprite with Berry flavors, and the second in the Sprite Remix series of sodas sold in the United States. It was sold from 2004 to 2005, until being replaced with the «Aruba Jam» variety. [11]
Sprite Remix Aruba Jam	2005	Sprite with Fruit Flavors, and the last in the Sprite Remix series of sodas sold in the United States. It was sold from 2005 to 2006. [12]
Sprite 3G	2005	A Sprite energy drink variant originally launched in the United Kingdom in 2005. Ingredients include glucose, caffeine from green coffee beans and guarana. It was also released in various other countries, but was discontinued in the UK in 2007 due to poor sales, and that Coca-Cola wanted to focus more on Relentless. [13]
Sprite Duo	2007	A variant with less carbonation and extra lemon juice. Was released exclusively in Spain in Spring 2007. [14]
Chinotto		The name Sprite is known as in some South American countries.
Sprite Super Chilled	2008	Expected as early as 2008, special packaging and vending machines were to produce ice in the bottle when it was opened.[15]
Sprite Green	2009	A variant sweetened with Truvia (a natural zero-calorie sweetener made from stevia).[16] It however, wasn’t a success and was discontinued not long after being released.
Sprite (Stevia Formula)	2012	In France in 2012, Sprite was reformulated removing 30% of the sugar and replacing it with the sweetener Stevia. This led to the drink containing fewer calories. This reformulation soon spread to Ireland, the United Kingdom and the Netherlands in 2013.
Sprite Cranberry	2013	A cranberry-flavored Sprite. It was first sold for the holiday season in 2013 alongside its Zero counterpart, and has been sold every holiday season since.[17] The variant competes with PepsiCo’s Mist Twst Cranberry, which unlike Sprite Cranberry is sold year-round. Sprite Cranberry Zero was introduced in Norway in August 2018.
Sprite 6 Mix	2014	Sprite with additional Cherry and Orange Flavors in addition to the Lemon and Lime. It was released as a collaboration between Sprite and LeBron James in the United States in 2014. It was sold again as «Sprite LeBron’s Mix» in 2015.
Sprite Blast	2014	Sprite with sweet and sour Flavors. It was released for the Summer of 2014 in the United States, exclusive to 7-Eleven stores (at time of sale) and was sold only in 7.5 ounce single cans. The variety was also released in New Zealand in summer 2017, and was sold in all sizes.
Sprite Tropical	2015	A Re-Release of Sprite Remix Tropical, it was sold for a limited time in 2015, and again as «Sprite Tropical Mix» in 2016.
Sprite Cucumber	2017	Sprite with a Cucumber flavor. Launched in 2017 in Russia and in June 2018 in Romania. A Zero variety was introduced in the UK in 2018.
Sprite Cherry	2017	Sprite with a Cherry flavor. Launched in 2017 in the United States as a permanent variety, alongside its Zero counterpart.
MIX by Sprite: Tropic Berry	2018	Sprite with a tropical berry flavor. Similar to Sprite Tropical Mix, and is sold exclusively at McDonald’s.
Sprite Fiber+	2018	adults. According to the bottle, this is the amount of fiber found in two apples. Debuted in the beginning of April, 2018, in Chongqing, China.[18]
Sprite Zero Lemon & Mint	2018	Zero variety with mint added.Launched in Greece and Serbia in 2018.
Sprite LymonadeSprite mixed with lemonade and 1% lemon juice.	2019

Sprite is a colorless, caffeine-free, lemon and lime-flavored soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone (“Clear Lemon Fanta”) and was introduced in the United States under the current brand name Sprite in 1961 as a competitor to 7 Up.

Contents[]

• 1Marketing
• 2Variations
• 3See also
• 4References
• 5External links

Marketing[]

Sprite advertising often makes use of the portmanteau word lymon, a combination of the words «lemon» and «lime».

By the 1980s, Sprite had developed a large following among teenagers. In response, Sprite began to cater to this demographic in their advertisements in 1987. «I Like the Sprite In You» was the brand’s first long-running slogan, and many jingles were produced around it before its discontinuation in 1994.

In 1994, Sprite revamped their marketing logo, and slogan, as well. The new, more vibrant logo stood out more on packaging, and featured a blue-to-green gradient with silver «splashes» and subtle white «bubbles» in the background. The product name, «Sprite» had a blue backdrop shadow on the logo. The words; «Great Lymon Taste!» which had been present on the previous logo, were removed. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well.

The brand’s slogan was changed to; «Obey Your Thirst», and jingles containing it became urban-oriented, featuring a hip-hop theme. One of the first lyrics for the new slogan were: «never forget yourself ’cause first things first, grab a cold, cold can, and obey your thirst.” Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as well as underground rap artists including; LL Cool J, A Tribe Called Quest, KRS-One, Missy Elliott, Grand Puba, Common, Fat Joe, Nas and others in television commercials. Sprite expanded its urban connections in the late 1990s by featuring both amateur and accomplished basketball players in their advertisements. To this day, NBA players and hip-hop artists such as LeBron James, Vince Staples, and Lil Yachty frequently appear in Sprite adverts.^[1]

In 1998, one commercial poked fun at products which featured cartoon mascots in the style of a horror film. In it, the mascot for a fictitious orange juice drink called «Sun Fizz» comes to life, terrifying the kids and mother, and starts to chase them. This commercial is also notorious for ending on a cliffhanger which still remains unresolved to this day.^{[citation needed]}

In the 1990s, one of Sprite’s longest-running ad campaigns was «Grant Hill Drinks Sprite» (overlapping its «Obey Your Thirst» campaign), in which the well-liked basketball player’s abilities, and Sprite’s importance in giving him his abilities, were humorously exaggerated.^[2][3]

[1]

Evolution of Sprite Bottles.

In 2000, Sprite commissioned graffiti artist Temper to design limited edition art, which appeared on 100 million cans across Europe.^{[citation needed]}

In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks.^[4]

In 2006, a new Sprite logo, consisting of two yellow and green «halves» forming an «S» lemon/lime design, made its debut on Sprite bottles and cans. The slogan was changed from its long running «Obey Your Thirst» to just «Obey» in the United States and was outright replaced with «Freedom From Thirst» in many countries. This was the decade’s first major shift in advertising themes.

The «Sublymonal» campaign was also used as part of the alternate reality game the Lost Experience.^[5] This also resurrected the «lymon» word.

Sprite redesigned their label in 2009, removing the «S» logo.

In France in 2012, the drink was reformulated removing 30% of the sugar and replacing it with the sweetener Stevia.^[6] This led to the drink containing fewer calories. This soon spread to Ireland, the UK and the Netherlands in 2013.^[7]

A further formula change happened in the UK in 2018. This formula replaces Stevia with Aspartame and Acesulfame K and has less sugar than before.^[8] In Ireland in the same year, Sprite was relaunched and the Sprite Zero was renamed Sprite. The Sprite with sugar is no longer being sold. In addition, a version of the sugar free drink with Cucumber taste was added to the range.^[9]

Variations[]

Name	Launched	Notes
Sprite	1960	The original variety
Sprite Zero	1974	Sprite without the sugar. It was originally produced in the United States as «Sugar Free Sprite» in 1974, then was renamed to «Diet Sprite» in 1983, with some countries having the drink known as «Sprite Light» («Sprite Lite» in the United Kingdom). In September 2004, it was rebranded as «Diet Sprite Zero» in the US and «Sprite Zero» («Sprite Z» in the United Kingdom, until rebranding as Sprite Zero) in Argentina, Australia, Bolivia, Brazil, China, Colombia, Europe, India, Paraguay, Peru, Uruguay, New Zealand and the UK. «Diet» was dropped from the product’s name, to become simply «Sprite Zero,» when new logos debuted in June 2006. The «Zero» designation for low-calorie sodas from the Coca-Cola Company was first used on Diet Sprite Zero before being used on the flagship Zero product, Coca-Cola Zero.
Sprite Lemon-Lime Herb	1970s	Sprite with a herb taste. Only known to be sold in Germany.
Sprite Dry Lemon	Early 2000s	Sprite with a more dry taste, which was made exclusively for Japan. It was marketed alongside the regular variety (which was known as «Sprite Sparkling Lemon») over there.
Recharge by Sprite	Early 2000s	A Sprite Energy Drink variant sold in Australia until 2006. The drink was also turquoise in color, different to how Sprite is usually clear.
Sprite Ice	2002	Sprite with a minty aftertaste. Originally released as «Sprite Blue» in Korea in 2002, and has been released under various names, such as «Sprite Ice» in various countries like Canada, ‘»Sprite Ice Cube» in Belgium, «Sprite Ice Blue» in Italy and Chile, «Sprite Icy Mint» in Mainland China, and «Sprite Mynta» in Sweden and Norway.
Sprite Remix Tropical	2003	Sprite with Tropical Flavors, and the first in the Sprite Remix series of sodas sold in the United States. It was sold from 2003 to 2004, until being replaced with the «Berryclear» variety.[10]
Sprite Super Lemon	2003	A Slurpee Variant of Sprite, released in Hong Kong in 2003.
Sprite on Fire	2004	Sprite with a ginger flavor, which was marketed as having a burning sensation. It was introduced in Hong Kong in 2003, and later debuted in China in 2004.
Sprite Remix BerryClear	2004	Sprite with Berry flavors, and the second in the Sprite Remix series of sodas sold in the United States. It was sold from 2004 to 2005, until being replaced with the «Aruba Jam» variety. [11]
Sprite Remix Aruba Jam	2005	Sprite with Fruit Flavors, and the last in the Sprite Remix series of sodas sold in the United States. It was sold from 2005 to 2006. [12]
Sprite 3G	2005	A Sprite energy drink variant originally launched in the United Kingdom in 2005. Ingredients include glucose, caffeine from green coffee beans and guarana. It was also released in various other countries, but was discontinued in the UK in 2007 due to poor sales, and that Coca-Cola wanted to focus more on Relentless. [13]
Sprite Duo	2007	A variant with less carbonation and extra lemon juice. Was released exclusively in Spain in Spring 2007. [14]
Chinotto		The name Sprite is known as in some South American countries.
Sprite Super Chilled	2008	Expected as early as 2008, special packaging and vending machines were to produce ice in the bottle when it was opened.[15]
Sprite Green	2009	A variant sweetened with Truvia (a natural zero-calorie sweetener made from stevia).[16] It however, wasn’t a success and was discontinued not long after being released.
Sprite (Stevia Formula)	2012	In France in 2012, Sprite was reformulated removing 30% of the sugar and replacing it with the sweetener Stevia. This led to the drink containing fewer calories. This reformulation soon spread to Ireland, the United Kingdom and the Netherlands in 2013.
Sprite Cranberry	2013	A cranberry-flavored Sprite. It was first sold for the holiday season in 2013 alongside its Zero counterpart, and has been sold every holiday season since.[17] The variant competes with PepsiCo’s Mist Twst Cranberry, which unlike Sprite Cranberry is sold year-round. Sprite Cranberry Zero was introduced in Norway in August 2018.
Sprite 6 Mix	2014	Sprite with additional Cherry and Orange Flavors in addition to the Lemon and Lime. It was released as a collaboration between Sprite and LeBron James in the United States in 2014. It was sold again as «Sprite LeBron’s Mix» in 2015.
Sprite Blast	2014	Sprite with sweet and sour Flavors. It was released for the Summer of 2014 in the United States, exclusive to 7-Eleven stores (at time of sale) and was sold only in 7.5 ounce single cans. The variety was also released in New Zealand in summer 2017, and was sold in all sizes.
Sprite Tropical	2015	A Re-Release of Sprite Remix Tropical, it was sold for a limited time in 2015, and again as «Sprite Tropical Mix» in 2016.
Sprite Cucumber	2017	Sprite with a Cucumber flavor. Launched in 2017 in Russia and in June 2018 in Romania. A Zero variety was introduced in the UK in 2018.
Sprite Cherry	2017	Sprite with a Cherry flavor. Launched in 2017 in the United States as a permanent variety, alongside its Zero counterpart.
MIX by Sprite: Tropic Berry	2018	Sprite with a tropical berry flavor. Similar to Sprite Tropical Mix, and is sold exclusively at McDonald’s.
Sprite Fiber+	2018	adults. According to the bottle, this is the amount of fiber found in two apples. Debuted in the beginning of April, 2018, in Chongqing, China.[18]
Sprite Zero Lemon & Mint	2018	Zero variety with mint added.Launched in Greece and Serbia in 2018.
Sprite LymonadeSprite mixed with lemonade and 1% lemon juice.	2019