Как пишется сигареты marlboro

Marlboro

Product type	Cigarette
Owner	Altria Philip Morris International
Produced by	Philip Morris USA (US) Philip Morris International (outside the US)
Country	United States
Introduced	1924; 99 years ago
Tagline	«Mild As May», «Come to where the flavor is. Come to Marlboro country» (1966),[1] «You get a lot to like with a Marlboro», «You Decide»
Carcinogenicity: IARC group 1

Marlboro (,^[2][3] )^[4] is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (now separate from Altria) outside the US. The largest Marlboro cigarette manufacturing plant is located in Richmond, Virginia.

As of 2017, Marlboro had 40% market share in the US.

History[edit]

In 1846, British tobacconist Phillip Morris opened a shop on Bond Street, London, United Kingdom, selling tobacco and rolled cigarettes. After his death from cancer in 1873, his brother Leopold and widow Margaret continued the business, growing it and opening a factory on Great Marlborough Street, London,^[5] from which the name was taken.^[6]

Philip Morris opened a New York subsidiary in 1902 to sell many of its cigarette brands. The mark «Marlboro» was registered in the US in 1908 although no cigarette was marketed under this name until 1923. In 1924, the brand was launched. They were first marketed as «America’s luxury cigarette» and were mainly sold in hotels and resorts.^[7]

Around the 1930s, it was starting to be advertised as a women’s cigarette, based on the slogan «Mild As May». Advertising for the cigarette was primarily based on how ladylike the filter cigarette was, in an attempt to appeal to the mass market.^[8] To this end, the filter had a printed red band around it to hide lipstick stains, calling it «Beauty Tips to Keep the Paper from Your Lips».^[9]
However, as early as 1885, a brand called «Marlborough» was already being marketed as a «ladies’ favorite» by Philip Morris & Co.^[10]

Shortly before World War II, the brand’s sales stagnated at less than 1% of tobacco sales in the US and was briefly withdrawn from the market. After the war, Camel, Lucky Strike and Chesterfield were the only common cigarettes.

After scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men’s cigarette in order to fit a market niche of men who were concerned about lung cancer. At the time, filtered cigarettes were considered safer than unfiltered cigarettes, but had been until that time only marketed to women. Men at the time indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women.^[9]

Part of Marlboro’s rise in market share was its ability to produce «milder, more aromatic, sweeter, and less harsh» cigarettes by adding ammonia to the tobacco. Further usage of diammonium phosphate allowed Marlboro to free base the nicotine in tobacco, allowing for more efficient delivery. Marlboro kept this process secret for many years, as freebasing is the same process used to produce crack cocaine from normal cocaine. Some experts have called the product that Marlboro sold «crack tobacco.»^[11]

In the late 1960s, Marlboro «Longhorn 100’s» were introduced. Although color-coded with gold, they were full flavor cigarettes, not lights.^[12] In 1972, Marlboro became the best-selling brand of tobacco in the world.^[13][14]

In order to comply with a 2006 court ruling in United States v. Philip Morris USA, Inc., et al.,^[15] Philip Morris (and all other cigarette companies) are now prevented from using words such as «Lights», «Ultra-Lights», «Medium», «Mild», or any similar designation that may yield an impression of being safer than regular full flavored cigarettes. Thus Marlboro and other cigarette companies use only color-coding instead; for example, Marlboro Lights are now called Marlboro Gold Pack.

Philip Morris responded to the popularity of Pall Mall, the number three brand, by pushing Marlboro Special Blends, a lower-priced cigarette.^[16]

In 2013, Philip Morris International introduced «Marlboro 2.0». The pack design was changed; the dark red was replaced with a lighter red, the «Marlboro» and Philip Morris logo became ribbed and transparent, and around 2017 a special «Smart SEAL» was introduced to keep the stored cigarettes fresh for a longer period of time.^[17][18] The Marlboro 2.0 packs are mainly available in Europe and some parts of Africa, Asia and Latin America, but not in the US, Canada and Australia (due to plain packaging) and New Zealand.

In 2015, Philip Morris announced they would introduce a «Firm Filter» to their Marlboro Red, Gold, Silver Blue, Ice Blast and White Menthol variants. Philip Morris managing director for the UK and Ireland, Martin Inkster, said that the Firm Filter technique was added to «offer quality you can feel and it is a cleaner way to stub out your cigarette».^[19]

Advertising[edit]

In the 1920s, advertising for the cigarette was primarily based on how ladylike the filter cigarette was, in an attempt to appeal to the mass market.^[8] To this end, the filter had a printed red band around it to hide lipstick stains, calling it «Beauty Tips to Keep the Paper from Your Lips».^[9]

The red and white package was designed by designer Frank Gianninoto. The repositioning of Marlboro as a men’s cigarette was handled by Chicago advertiser Leo Burnett. The proposed campaign was to present a lineup of manly figures: sea captains, weightlifters, war correspondents, construction workers, etc. The cowboy was to have been the first in this series. While Philip Morris was concerned about the campaign, they eventually gave the green light.^[9]

Marlboro’s market share rose from less than one percent to the fourth best-selling brand. This convinced Philip Morris to drop the lineup of manly figures and stick with the cowboy,^[9] later known as the Marlboro Man. From 1963, the television advertisements used Elmer Bernstein’s theme from The Magnificent Seven.

Over the years, Philip Morris has made many billboard, poster and magazine adverts.^[20][21][22]

Philip Morris also made various sports-related billboards, stickers and other memorabilia throughout the years, mainly promoting the Marlboro brand via its McLaren and Ferrari teams partnerships in places like Russia and Monaco.^{[23][24][25][26][27][28][29][30][31][32]}

Through licensees, Philip Morris sells various merchandising products, such as lighters, ashtrays, sunglasses and other accessories, which are sometimes given away to the target group as part of marketing promotions. In 1983, the campaign «Marlboro Adventure Team Adventure Camp» was launched, for which the participants had to apply, there was a collection of clothing and accessories.

[edit]

Formula One[edit]

Marlboro is well known for its association with motor racing. This started in the 1972 season with the sponsorship of Formula One team BRM. The first win for a Marlboro-sponsored F1 car was achieved at the 1972 Monaco Grand Prix by Jean-Pierre Beltoise driving for BRM. In 1973 and 1974, the cigarette giant backed Frank Williams Racing Cars team, whose cars were registered as Iso-Marlboro.

In the 1974 season, Marlboro became famously associated with the McLaren team, which brought it its first Constructors’ Championship and its drivers title for Emerson Fittipaldi in the first season of the partnership between McLaren and Marlboro. The team won another drivers title in 1976 for James Hunt. Following that, the partnership went through a dry patch until Ron Dennis’s Project Four Organization took over the team in 1981. Marlboro-sponsored McLaren dominated F1 for much of the 1980s and early 1990s, with Niki Lauda, Alain Prost and Ayrton Senna between them winning the Drivers’ Championship all but one year from 1984 to 1991. After the departure of Ayrton Senna at the end of the 1993 season, Marlboro McLaren never won a race again. Marlboro ended their sponsorship of the team in 1996, which ended the famous red and white McLaren livery. McLaren was sponsored by West from the start of the 1997 season onwards. McLaren and Marlboro had the longest sponsorship deal between a team and its title sponsor in F1 history which lasted for 23 consecutive seasons (1974–1996).

Over the years, McLaren had to alter the Marlboro livery to comply with regional anti-tobacco sponsorship laws which were in place in countries like France, the UK and later Germany. The Marlboro logo was replaced by a chevron in 1974, with a barcode in 1984 and 1985 and from 1987 to 1992 or with «McLaren» in 1986 and from 1991 to 1993 and 1994 to 1996. At the 1986 Portuguese Grand Prix, Keke Rosberg’s car was painted yellow and white rather than red and white, to advertise Marlboro Lights.

Marlboro also sponsored Scuderia Ferrari’s drivers since 1973 (the brand appeared only on helmets and suits) but only in 1984 became a minor sponsor on Ferrari’s Formula One cars. Until then, Enzo Ferrari allowed only technical suppliers brands to appear on his team cars. In 1993, Marlboro became the main sponsor, and in 1997 became the title sponsor as the team was officially renamed as «Scuderia Ferrari Marlboro». Marlboro remained Ferrari’s title sponsor until the 2011 European Grand Prix and the main sponsor until the end of the 2017 season.

Over the years, Ferrari, just like McLaren, had to alter the Marlboro livery in various ways to comply with regional anti-tobacco sponsoring laws which were in place in countries like France, the UK and later Germany. The Marlboro logo was removed completely or replaced with a white space from 2000 to 2004 (The Ferrari cars had white spaces over Marlboro occasionally in 1998 and 1999), changed to a «bar code» from 1994 to 1999 and in 2005 and 2006, or the text was removed while keeping the chevron with the driver’s name (1993) and in the team member clothing, the Marlboro logo became a white square with a red stripe above with the driver’s written name from the 1980s until 1996. The team used a special livery for the 2001 Italian Grand Prix in remembrance of the September 11 attacks in the US; both cars ran without any sponsorship livery and sported matte black nose-cones. In the 2005 Bahrain Grand Prix the cars sported black nosecones as a sign of mourning for Pope John Paul II.

In September 2005, Ferrari signed an extension of their sponsorship arrangement with Marlboro until 2011. This agreement came at a time when tobacco sponsorship had become wholly banned in the European Union and other major F1 teams ended their relationships with tobacco companies. In reporting the deal, F1 Racing magazine judged it to be a «black day» for the sport, putting non-tobacco funded teams at a disadvantage and discouraging other brands from entering a sport still associated with tobacco. The magazine estimated that in the period between 2005 and 2011, Ferrari received $1 billion from the agreement. Depending on the venue of races and the particular national laws, the Marlboro branding became largely subliminal in most countries.

In mid-2006, special «racing editions» of Marlboro Red were sold in the UK, with a Ferrari-inspired design, although the Ferrari name and badge were not used. In April 2008, Marlboro displayed explicit on-car branding on Ferrari for the last time, then permanently replaced with a variety of barcodes in place of it. Since then, there were calls from leading health officials, the European Commissioner for Health and influential doctors for a review of the subliminal advertising contract Marlboro has with Advertising Guerrilla and Ferrari, due to the implications of influencing the purchase of cigarettes with possible subliminal advertising, as no tobacco products can be promoted in sporting events in Europe.^[33] The Ferrari team claimed the barcode was part of the car design, not an advertising message.^[34]

The controversial barcode design was removed by Ferrari for the start of the Spanish Grand Prix in the 2010 season, but the barcode remained on drivers’ team gear.^[35] In January 2011, the Scuderia Ferrari presented a new logo for its racing team. This logo is considered by a specialized F1-website^[36] as a subliminal advertisement for Marlboro, evocating the top-left corner design of a Marlboro cigarettes pack.

In June 2011, Ferrari extended its collaboration with Marlboro through to the end of 2015, despite cigarette advertising being banned in the sport.^[37] The deal has been subsequently renewed for three more years, through 2018.^[38] In February 2018, Philip Morris renewed their partnership deal with Ferrari until the end of 2021. While the logo, which has been in place since 2011, has been removed on this year’s car. Before 2018 Japanese Grand Prix, Ferrari launches their revised SF71H livery featuring PMI’s Mission Winnow brand.^[39]

Marlboro had provided financial support to many racing drivers, the most illustrious of whom are Alain Prost, Ayrton Senna and Mika Häkkinen. From 1970 until the mid-1990s, the logos of the cigarettes could be present on the combinations of the drivers if they were not present on the cars. Marlboro has also sponsored many grand prix races up until 2005.^[40][41][42]

Marlboro also sponsored a multitude of other, smaller teams in Formula One. It was the main sponsor of Alfa Romeo F1 Team between 1980 and 1983, although unable to match up to its pre-war and 1950s heyday, the team only achieving one pole position, one fastest lap and four podium finishes. In 1984 the Italian clothing brand Benetton took over Alfa Romeo’s livery sponsorship, which they held until the withdrawal of Alfa Romeo from Formula One at the end of 1985. The Marlboro logo was replaced with a barcode at certain races, due to tobacco or alcohol sponsorship bans in place.

Marlboro sponsored the BMS Scuderia Italia team from 1988 until 1992, when Chesterfield became their main sponsor. The livery was very similar to the Ferrari and Alfa Romeo ones. The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was removed.^[43][44][45]

Marlboro sponsored the Arrows F1 (by the time known as «Footwork») team in 1994. While Ruffles, a potato chips brand sponsored the car, Marlboro sponsored the drivers helmets.^[46][47]

Marlboro sponsored the EuroBrun team in 1988. The ER188, driven by Oscar Larrauri, Stefano Modena and Gregor Foitek, featured the Marlboro logo on the helmets of the drivers, as well as the Marlboro logo and name on the side of the cars.^[48][49]

Marlboro sponsored the Fittipaldi Automotive team in 1981. The Marlboro logo was displayed on the helmets of the drivers.^[50][51]

Marlboro sponsored the Forti F1 team in 1995 and 1996. The logo was displayed on the top side of the car, as well as on the helmets of the drivers.^[52][53][54]

Marlboro sponsored the Merzario team from 1977 until the team’s collapse in 1979. The Marlboro logo were displayed on the front, side and on the drivers helmets.^[55][56][57]

Marlboro sponsored the Minardi team in 1995. The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was replaced with a barcode.^[58][59]

Marlboro sponsored the Onyx Grand Prix team in 1989 and 1990. The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was replaced with a barcode, but the Chevron logo was retained.^[60][61]

Marlboro sponsored Team Rebaque in 1979. The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was removed.^{[62][63][64][65]}

Marlboro sponsored the Rial Racing team in 1988 and 1989. The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was replaced with a barcode.^[66][67][68]

Marlboro sponsored the Spirit Racing team in 1983 and 1984. The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets.^[69][70]

GP2[edit]

From 2005 to 2007, GP2 Series team ART Grand Prix was sponsored by Marlboro. The Marlboro logos were prominently shown on the car in the 2005 and 2006 seasons, but in 2007 the team only sponsored the brand on the rear wing.^[71][72][73] In countries where the sponsoring of tobacco was forbidden, the Marlboro logos were replaced with a barcode.^[74]

Grand Prix motorcycle racing[edit]

Marlboro entered the Grand Prix motorcycle racing in the seventies as personal sponsor of riders like Giacomo Agostini, Angel Nieto and Jarno Saarinen. In 1976, Marlboro backed Agostini’s team, who raced MV Agusta bikes with little factory support.

Since 1983, the cigarette brand sponsored the Yamaha 500 cc works team, which was managed by Agostini until 1989 and then by Kenny Roberts until 1996. During that period, the Japanese bikes won six World Championships and, as a result of their sponsorship, Marlboro decals on race replica bikes became one of the most popular decal kits that were available.

In the 1990s, Marlboro’s livery also appeared on other bikes, especially the Hondas entered by Team Pileri (from 1992 to 1995), Pons Racing (in 1993)^[75] and Erv Kanemoto’s team (in 1997 and 1998) who achieved the 1997 250 cc World Championship with Max Biaggi.

The Yamaha works team was again associated with Marlboro between 1999 and 2002.

Marlboro sponsored the Ducati Corse MotoGP team from 2003. Casey Stoner took his first MotoGP title in 2007. As of the 2009 Grand Prix motorcycle racing season they were only allowed to brand the bikes at one round, in Qatar at the Losail International Circuit, using the barcode in other races. The controversial barcode design was then removed by Ducati for the start of the French motorcycle Grand Prix in the 2010 season. In January 2011 the Ducati Team presented a new logo which was regarded as a subliminal advertisement for Marlboro, evocating the top-left corner design of a Marlboro cigarettes pack, similar to the one used by Ferrari.

In January 2018, it was speculated that Ducati would carry sponsorship by Philip Morris’ heat-not-burn brand iQOS instead, bypassing currently in-place laws that prohibit specific advertising of tobacco products.^[76]

Superbike World Championship[edit]

Marlboro sponsored the Yamaha Dealer Team from its inaugural season in 1988 to 1990.^{[77][78][79][80]}

CART/IndyCar[edit]

Marlboro sponsorship in IndyCar dates back to 1986 when the livery appeared on the Emerson Fittipaldi’s car entered by Patrick Racing. In 1990 Penske Racing hired Fittipaldi and started a 20 years-long association with Marlboro and its distinctive red and white livery. However, in the 2007 season Marlboro logos were hidden and subsequently replaced with Team Penske branding but the team retained the color scheme as Philip Morris USA was still Penske’s main sponsor (similar case to Scuderia Ferrari and Ducati MotoGP Team that had Marlboro sponsorship but both Ferrari and Ducati teams forced to hide the Marlboro logos due to anti-tobacco advertising law).

2009 was the final year of the Penske-Marlboro association.^[81]

24 Hours of Le Mans[edit]

Since their start in Formula One, Marlboro has also sponsored numerous teams and races, from Joest Racing in Group C in 1983 to Toyota at the 24 Hours of Le Mans in 1999 (despite a tobacco ban in France).

Masters of Formula 3[edit]

Marlboro sponsored the Marlboro Masters Formula Three race in Zandvoort.

World Rally Championship[edit]

Marlboro has a long history in rallying sponsorship, including the factory World Rally Championship teams of Lancia (between 1972 and 1974), Mitsubishi (from 1999 to 2002) and Peugeot (from 2003 to 2005). The cigarette brand appeared on helmets and suits of some of the best rally drivers, being personal sponsor of Markku Alén, Timo Salonen, Juha Kankkunen, Miki Biasion and others. Between 1987 and 1992, Marlboro backed Carlos Sainz, appearing on his cars (Ford Sierra in 1987–88 and then Toyota Celica since 1989). In 1993 the cigarette brand started an association with Belgian rally driver Freddy Loix, who was racing for Opel in the Belgian rally championship. Between 1996 and 1998 Loix raced with Toyota Team Belgium in the WRC, carrying the Marlboro livery on his car. In 1999 he moved to Mitsubishi Ralliart works team, with the iconic livery remaining on successive Lancer Evolutions until the marque’s temporary WRC withdrawal at the end of 2002.

Marlboro also sponsored the cars of Emirati rally driver Mohammed bin Sulayem^[82] and has sponsored a number of rallies including the Safari Rally (between 1982 and 1990), the Rally Argentina, the Rally of Lebanon,^[83] the Jordan Rally,^[84] and the UAE Desert Challenge.^[85]

Australian touring car racing[edit]

Marlboro was the naming rights sponsor of the Holden Dealer Team from 1974 until 1984.^[86]

IMSA SportsCar[edit]

Marlboro sponsored the Italo-American IMSA SportsCar Le Mans GT team Risi Competizione since 2004 but Risi Competizione opting to invisible the Marlboro logo due to the team respecting Tobacco Master Settlement Agreement regulations and also ban of cigarette advertising in sports.

Badminton[edit]

Marlboro sponsored the Thomas and Uber Cup from 1984 to 1990, as well as the Sudirman Cup from 1991 to 1995 and 2001 to 2013.^{[87][88][89][90]}

Products[edit]

Phillip Morris markets cigarettes,^[91] snus,^[91] and HeatSticks under the Marlboro brand.^[92]

International cigarette varieties[edit]

Philip Morris International organized Marlboro products into three divisions—Flavor line, which are original red full flavor cigarettes, Gold line are former lights, and Fresh line comprises flavored cigarettes.^{[93][94][95][96][97]}

In the UK, the company sells Marlboro Red, Gold, Touch and Silver King Size. In May 2020, all brands of menthol cigarettes, including Marlboro Menthol and Marlboro Ice Blast Capsule cigarettes were banned in the European Union.

In the Philippines, Marlboro has 5 cigarette variants, Marlboro Classic (also known as Marlboro Red), Marlboro Gold (first known and well-known as Marlboro Lights), Marlboro Black Menthol (simply Marlboro Black), Marlboro Purple Fusion (or Purple Mix) and Marlboro Ice Blast (known as Marlboro Blue, a companion brand of Fortune Mint Splash in the Philippines).

Marlboro in Canada[edit]

Philip Morris sold the Canadian rights to the «Marlboro» name to Imperial Tobacco Canada in 1932. After the brand’s successful American relaunch in the 1950s – which later became well known to Canadians through exposure to the brand’s international sponsorships and advertising – Philip Morris tried several legal manoeuvres in attempting to reacquire the Canadian rights, to no avail. Imperial Tobacco continues to sell a line of cigarettes under the Marlboro name in Canada, albeit with very different packaging from that of the Philip Morris product. Philip Morris retains the rights to the «rooftop» trade dress and other elements of Marlboro’s branding which were developed after the 1932 sale and has historically used that trade dress in Canada in combination with the names «Matador» or occasionally «Maverick» for a line of Virginia blend cigarettes.^[98][99]

In 2006, Philip Morris International’s Canadian affiliate Rothmans, Benson & Hedges introduced a new product with the «rooftop» trade dress, and marked as being the «World Famous Imported Blend», but not bearing any actual brand name. This led to a legal challenge from Imperial, contending that the new packaging created customer confusion by merely suggesting the Marlboro brand, thereby infringing on Imperial’s Canadian trademark rights. Canada’s Federal Court of Appeal ruled in favor of Imperial in June 2012. The judgment noted that Canadian regulations which (in most cases) prohibit the public display of tobacco products at retail locations – i.e., customers must ask for a brand by name – exacerbated the situation, as there were now two products that customers might be referring to when asking for «Marlboro».^[98] Though PMI is expected to appeal, shortly after the ruling it began using the brand name «Rooftop» on packaging for the previously unbranded cigarettes.^[99]

Morley[edit]

Morley is a fictional brand of cigarettes whose packaging resembles Marlboro’s original packaging. The fictional brand has appeared in various television shows, films, and video games that otherwise have no apparent connection to each other. The name «Morley» is a play on «Marleys», a nickname for Marlboro cigarettes.^[100] Morleys appear at least as far back as 1960, in Alfred Hitchcock’s film Psycho. There is also a Morley Lights version, in a gold and white package (similar to Marlboro Lights), marked «Lights».^[101]

The Morley packaging is sold to production companies by The Earl Hays Press, a century-old Hollywood prop packaging service.^[102]

The reason non-brand name products like Morley cigarettes are used in film and on television goes back to the early days of television in America. Then cigarette companies often sponsored entire TV shows and advertised through product placement, but if no cigarette companies agreed to pay, producers instead used a non-brand product — no free advertising.^[103] This concept was later expanded to most TV shows, films, video games and other media.

See also[edit]

• Marlboro Friday

References[edit]

External links[edit]

• Official website

Marlboro

Product type	Cigarette
Owner	Altria Philip Morris International
Produced by	Philip Morris USA (US) Philip Morris International (outside the US)
Country	United States
Introduced	1924; 99 years ago
Tagline	«Mild As May», «Come to where the flavor is. Come to Marlboro country» (1966),[1] «You get a lot to like with a Marlboro», «You Decide»
Carcinogenicity: IARC group 1

Marlboro (,^[2][3] )^[4] is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (now separate from Altria) outside the US. The largest Marlboro cigarette manufacturing plant is located in Richmond, Virginia.

As of 2017, Marlboro had 40% market share in the US.

History[edit]

In 1846, British tobacconist Phillip Morris opened a shop on Bond Street, London, United Kingdom, selling tobacco and rolled cigarettes. After his death from cancer in 1873, his brother Leopold and widow Margaret continued the business, growing it and opening a factory on Great Marlborough Street, London,^[5] from which the name was taken.^[6]

Philip Morris opened a New York subsidiary in 1902 to sell many of its cigarette brands. The mark «Marlboro» was registered in the US in 1908 although no cigarette was marketed under this name until 1923. In 1924, the brand was launched. They were first marketed as «America’s luxury cigarette» and were mainly sold in hotels and resorts.^[7]

Around the 1930s, it was starting to be advertised as a women’s cigarette, based on the slogan «Mild As May». Advertising for the cigarette was primarily based on how ladylike the filter cigarette was, in an attempt to appeal to the mass market.^[8] To this end, the filter had a printed red band around it to hide lipstick stains, calling it «Beauty Tips to Keep the Paper from Your Lips».^[9]
However, as early as 1885, a brand called «Marlborough» was already being marketed as a «ladies’ favorite» by Philip Morris & Co.^[10]

Shortly before World War II, the brand’s sales stagnated at less than 1% of tobacco sales in the US and was briefly withdrawn from the market. After the war, Camel, Lucky Strike and Chesterfield were the only common cigarettes.

After scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men’s cigarette in order to fit a market niche of men who were concerned about lung cancer. At the time, filtered cigarettes were considered safer than unfiltered cigarettes, but had been until that time only marketed to women. Men at the time indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women.^[9]

Part of Marlboro’s rise in market share was its ability to produce «milder, more aromatic, sweeter, and less harsh» cigarettes by adding ammonia to the tobacco. Further usage of diammonium phosphate allowed Marlboro to free base the nicotine in tobacco, allowing for more efficient delivery. Marlboro kept this process secret for many years, as freebasing is the same process used to produce crack cocaine from normal cocaine. Some experts have called the product that Marlboro sold «crack tobacco.»^[11]

In the late 1960s, Marlboro «Longhorn 100’s» were introduced. Although color-coded with gold, they were full flavor cigarettes, not lights.^[12] In 1972, Marlboro became the best-selling brand of tobacco in the world.^[13][14]

In order to comply with a 2006 court ruling in United States v. Philip Morris USA, Inc., et al.,^[15] Philip Morris (and all other cigarette companies) are now prevented from using words such as «Lights», «Ultra-Lights», «Medium», «Mild», or any similar designation that may yield an impression of being safer than regular full flavored cigarettes. Thus Marlboro and other cigarette companies use only color-coding instead; for example, Marlboro Lights are now called Marlboro Gold Pack.

Philip Morris responded to the popularity of Pall Mall, the number three brand, by pushing Marlboro Special Blends, a lower-priced cigarette.^[16]

In 2013, Philip Morris International introduced «Marlboro 2.0». The pack design was changed; the dark red was replaced with a lighter red, the «Marlboro» and Philip Morris logo became ribbed and transparent, and around 2017 a special «Smart SEAL» was introduced to keep the stored cigarettes fresh for a longer period of time.^[17][18] The Marlboro 2.0 packs are mainly available in Europe and some parts of Africa, Asia and Latin America, but not in the US, Canada and Australia (due to plain packaging) and New Zealand.

In 2015, Philip Morris announced they would introduce a «Firm Filter» to their Marlboro Red, Gold, Silver Blue, Ice Blast and White Menthol variants. Philip Morris managing director for the UK and Ireland, Martin Inkster, said that the Firm Filter technique was added to «offer quality you can feel and it is a cleaner way to stub out your cigarette».^[19]

Advertising[edit]

In the 1920s, advertising for the cigarette was primarily based on how ladylike the filter cigarette was, in an attempt to appeal to the mass market.^[8] To this end, the filter had a printed red band around it to hide lipstick stains, calling it «Beauty Tips to Keep the Paper from Your Lips».^[9]

The red and white package was designed by designer Frank Gianninoto. The repositioning of Marlboro as a men’s cigarette was handled by Chicago advertiser Leo Burnett. The proposed campaign was to present a lineup of manly figures: sea captains, weightlifters, war correspondents, construction workers, etc. The cowboy was to have been the first in this series. While Philip Morris was concerned about the campaign, they eventually gave the green light.^[9]

Marlboro’s market share rose from less than one percent to the fourth best-selling brand. This convinced Philip Morris to drop the lineup of manly figures and stick with the cowboy,^[9] later known as the Marlboro Man. From 1963, the television advertisements used Elmer Bernstein’s theme from The Magnificent Seven.

Over the years, Philip Morris has made many billboard, poster and magazine adverts.^[20][21][22]

Philip Morris also made various sports-related billboards, stickers and other memorabilia throughout the years, mainly promoting the Marlboro brand via its McLaren and Ferrari teams partnerships in places like Russia and Monaco.^{[23][24][25][26][27][28][29][30][31][32]}

Through licensees, Philip Morris sells various merchandising products, such as lighters, ashtrays, sunglasses and other accessories, which are sometimes given away to the target group as part of marketing promotions. In 1983, the campaign «Marlboro Adventure Team Adventure Camp» was launched, for which the participants had to apply, there was a collection of clothing and accessories.

[edit]

Formula One[edit]

Marlboro is well known for its association with motor racing. This started in the 1972 season with the sponsorship of Formula One team BRM. The first win for a Marlboro-sponsored F1 car was achieved at the 1972 Monaco Grand Prix by Jean-Pierre Beltoise driving for BRM. In 1973 and 1974, the cigarette giant backed Frank Williams Racing Cars team, whose cars were registered as Iso-Marlboro.

In the 1974 season, Marlboro became famously associated with the McLaren team, which brought it its first Constructors’ Championship and its drivers title for Emerson Fittipaldi in the first season of the partnership between McLaren and Marlboro. The team won another drivers title in 1976 for James Hunt. Following that, the partnership went through a dry patch until Ron Dennis’s Project Four Organization took over the team in 1981. Marlboro-sponsored McLaren dominated F1 for much of the 1980s and early 1990s, with Niki Lauda, Alain Prost and Ayrton Senna between them winning the Drivers’ Championship all but one year from 1984 to 1991. After the departure of Ayrton Senna at the end of the 1993 season, Marlboro McLaren never won a race again. Marlboro ended their sponsorship of the team in 1996, which ended the famous red and white McLaren livery. McLaren was sponsored by West from the start of the 1997 season onwards. McLaren and Marlboro had the longest sponsorship deal between a team and its title sponsor in F1 history which lasted for 23 consecutive seasons (1974–1996).

Over the years, McLaren had to alter the Marlboro livery to comply with regional anti-tobacco sponsorship laws which were in place in countries like France, the UK and later Germany. The Marlboro logo was replaced by a chevron in 1974, with a barcode in 1984 and 1985 and from 1987 to 1992 or with «McLaren» in 1986 and from 1991 to 1993 and 1994 to 1996. At the 1986 Portuguese Grand Prix, Keke Rosberg’s car was painted yellow and white rather than red and white, to advertise Marlboro Lights.

Marlboro also sponsored Scuderia Ferrari’s drivers since 1973 (the brand appeared only on helmets and suits) but only in 1984 became a minor sponsor on Ferrari’s Formula One cars. Until then, Enzo Ferrari allowed only technical suppliers brands to appear on his team cars. In 1993, Marlboro became the main sponsor, and in 1997 became the title sponsor as the team was officially renamed as «Scuderia Ferrari Marlboro». Marlboro remained Ferrari’s title sponsor until the 2011 European Grand Prix and the main sponsor until the end of the 2017 season.

Over the years, Ferrari, just like McLaren, had to alter the Marlboro livery in various ways to comply with regional anti-tobacco sponsoring laws which were in place in countries like France, the UK and later Germany. The Marlboro logo was removed completely or replaced with a white space from 2000 to 2004 (The Ferrari cars had white spaces over Marlboro occasionally in 1998 and 1999), changed to a «bar code» from 1994 to 1999 and in 2005 and 2006, or the text was removed while keeping the chevron with the driver’s name (1993) and in the team member clothing, the Marlboro logo became a white square with a red stripe above with the driver’s written name from the 1980s until 1996. The team used a special livery for the 2001 Italian Grand Prix in remembrance of the September 11 attacks in the US; both cars ran without any sponsorship livery and sported matte black nose-cones. In the 2005 Bahrain Grand Prix the cars sported black nosecones as a sign of mourning for Pope John Paul II.

In September 2005, Ferrari signed an extension of their sponsorship arrangement with Marlboro until 2011. This agreement came at a time when tobacco sponsorship had become wholly banned in the European Union and other major F1 teams ended their relationships with tobacco companies. In reporting the deal, F1 Racing magazine judged it to be a «black day» for the sport, putting non-tobacco funded teams at a disadvantage and discouraging other brands from entering a sport still associated with tobacco. The magazine estimated that in the period between 2005 and 2011, Ferrari received $1 billion from the agreement. Depending on the venue of races and the particular national laws, the Marlboro branding became largely subliminal in most countries.

In mid-2006, special «racing editions» of Marlboro Red were sold in the UK, with a Ferrari-inspired design, although the Ferrari name and badge were not used. In April 2008, Marlboro displayed explicit on-car branding on Ferrari for the last time, then permanently replaced with a variety of barcodes in place of it. Since then, there were calls from leading health officials, the European Commissioner for Health and influential doctors for a review of the subliminal advertising contract Marlboro has with Advertising Guerrilla and Ferrari, due to the implications of influencing the purchase of cigarettes with possible subliminal advertising, as no tobacco products can be promoted in sporting events in Europe.^[33] The Ferrari team claimed the barcode was part of the car design, not an advertising message.^[34]

The controversial barcode design was removed by Ferrari for the start of the Spanish Grand Prix in the 2010 season, but the barcode remained on drivers’ team gear.^[35] In January 2011, the Scuderia Ferrari presented a new logo for its racing team. This logo is considered by a specialized F1-website^[36] as a subliminal advertisement for Marlboro, evocating the top-left corner design of a Marlboro cigarettes pack.

In June 2011, Ferrari extended its collaboration with Marlboro through to the end of 2015, despite cigarette advertising being banned in the sport.^[37] The deal has been subsequently renewed for three more years, through 2018.^[38] In February 2018, Philip Morris renewed their partnership deal with Ferrari until the end of 2021. While the logo, which has been in place since 2011, has been removed on this year’s car. Before 2018 Japanese Grand Prix, Ferrari launches their revised SF71H livery featuring PMI’s Mission Winnow brand.^[39]

Marlboro had provided financial support to many racing drivers, the most illustrious of whom are Alain Prost, Ayrton Senna and Mika Häkkinen. From 1970 until the mid-1990s, the logos of the cigarettes could be present on the combinations of the drivers if they were not present on the cars. Marlboro has also sponsored many grand prix races up until 2005.^[40][41][42]

Marlboro also sponsored a multitude of other, smaller teams in Formula One. It was the main sponsor of Alfa Romeo F1 Team between 1980 and 1983, although unable to match up to its pre-war and 1950s heyday, the team only achieving one pole position, one fastest lap and four podium finishes. In 1984 the Italian clothing brand Benetton took over Alfa Romeo’s livery sponsorship, which they held until the withdrawal of Alfa Romeo from Formula One at the end of 1985. The Marlboro logo was replaced with a barcode at certain races, due to tobacco or alcohol sponsorship bans in place.

Marlboro sponsored the BMS Scuderia Italia team from 1988 until 1992, when Chesterfield became their main sponsor. The livery was very similar to the Ferrari and Alfa Romeo ones. The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was removed.^[43][44][45]

Marlboro sponsored the Arrows F1 (by the time known as «Footwork») team in 1994. While Ruffles, a potato chips brand sponsored the car, Marlboro sponsored the drivers helmets.^[46][47]

Marlboro sponsored the EuroBrun team in 1988. The ER188, driven by Oscar Larrauri, Stefano Modena and Gregor Foitek, featured the Marlboro logo on the helmets of the drivers, as well as the Marlboro logo and name on the side of the cars.^[48][49]

Marlboro sponsored the Fittipaldi Automotive team in 1981. The Marlboro logo was displayed on the helmets of the drivers.^[50][51]

Marlboro sponsored the Forti F1 team in 1995 and 1996. The logo was displayed on the top side of the car, as well as on the helmets of the drivers.^[52][53][54]

Marlboro sponsored the Merzario team from 1977 until the team’s collapse in 1979. The Marlboro logo were displayed on the front, side and on the drivers helmets.^[55][56][57]

Marlboro sponsored the Minardi team in 1995. The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was replaced with a barcode.^[58][59]

Marlboro sponsored the Onyx Grand Prix team in 1989 and 1990. The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was replaced with a barcode, but the Chevron logo was retained.^[60][61]

Marlboro sponsored Team Rebaque in 1979. The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was removed.^{[62][63][64][65]}

Marlboro sponsored the Rial Racing team in 1988 and 1989. The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was replaced with a barcode.^[66][67][68]

Marlboro sponsored the Spirit Racing team in 1983 and 1984. The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets.^[69][70]

GP2[edit]

From 2005 to 2007, GP2 Series team ART Grand Prix was sponsored by Marlboro. The Marlboro logos were prominently shown on the car in the 2005 and 2006 seasons, but in 2007 the team only sponsored the brand on the rear wing.^[71][72][73] In countries where the sponsoring of tobacco was forbidden, the Marlboro logos were replaced with a barcode.^[74]

Grand Prix motorcycle racing[edit]

Marlboro entered the Grand Prix motorcycle racing in the seventies as personal sponsor of riders like Giacomo Agostini, Angel Nieto and Jarno Saarinen. In 1976, Marlboro backed Agostini’s team, who raced MV Agusta bikes with little factory support.

Since 1983, the cigarette brand sponsored the Yamaha 500 cc works team, which was managed by Agostini until 1989 and then by Kenny Roberts until 1996. During that period, the Japanese bikes won six World Championships and, as a result of their sponsorship, Marlboro decals on race replica bikes became one of the most popular decal kits that were available.

In the 1990s, Marlboro’s livery also appeared on other bikes, especially the Hondas entered by Team Pileri (from 1992 to 1995), Pons Racing (in 1993)^[75] and Erv Kanemoto’s team (in 1997 and 1998) who achieved the 1997 250 cc World Championship with Max Biaggi.

The Yamaha works team was again associated with Marlboro between 1999 and 2002.

Marlboro sponsored the Ducati Corse MotoGP team from 2003. Casey Stoner took his first MotoGP title in 2007. As of the 2009 Grand Prix motorcycle racing season they were only allowed to brand the bikes at one round, in Qatar at the Losail International Circuit, using the barcode in other races. The controversial barcode design was then removed by Ducati for the start of the French motorcycle Grand Prix in the 2010 season. In January 2011 the Ducati Team presented a new logo which was regarded as a subliminal advertisement for Marlboro, evocating the top-left corner design of a Marlboro cigarettes pack, similar to the one used by Ferrari.

In January 2018, it was speculated that Ducati would carry sponsorship by Philip Morris’ heat-not-burn brand iQOS instead, bypassing currently in-place laws that prohibit specific advertising of tobacco products.^[76]

Superbike World Championship[edit]

Marlboro sponsored the Yamaha Dealer Team from its inaugural season in 1988 to 1990.^{[77][78][79][80]}

CART/IndyCar[edit]

Marlboro sponsorship in IndyCar dates back to 1986 when the livery appeared on the Emerson Fittipaldi’s car entered by Patrick Racing. In 1990 Penske Racing hired Fittipaldi and started a 20 years-long association with Marlboro and its distinctive red and white livery. However, in the 2007 season Marlboro logos were hidden and subsequently replaced with Team Penske branding but the team retained the color scheme as Philip Morris USA was still Penske’s main sponsor (similar case to Scuderia Ferrari and Ducati MotoGP Team that had Marlboro sponsorship but both Ferrari and Ducati teams forced to hide the Marlboro logos due to anti-tobacco advertising law).

2009 was the final year of the Penske-Marlboro association.^[81]

24 Hours of Le Mans[edit]

Since their start in Formula One, Marlboro has also sponsored numerous teams and races, from Joest Racing in Group C in 1983 to Toyota at the 24 Hours of Le Mans in 1999 (despite a tobacco ban in France).

Masters of Formula 3[edit]

Marlboro sponsored the Marlboro Masters Formula Three race in Zandvoort.

World Rally Championship[edit]

Marlboro has a long history in rallying sponsorship, including the factory World Rally Championship teams of Lancia (between 1972 and 1974), Mitsubishi (from 1999 to 2002) and Peugeot (from 2003 to 2005). The cigarette brand appeared on helmets and suits of some of the best rally drivers, being personal sponsor of Markku Alén, Timo Salonen, Juha Kankkunen, Miki Biasion and others. Between 1987 and 1992, Marlboro backed Carlos Sainz, appearing on his cars (Ford Sierra in 1987–88 and then Toyota Celica since 1989). In 1993 the cigarette brand started an association with Belgian rally driver Freddy Loix, who was racing for Opel in the Belgian rally championship. Between 1996 and 1998 Loix raced with Toyota Team Belgium in the WRC, carrying the Marlboro livery on his car. In 1999 he moved to Mitsubishi Ralliart works team, with the iconic livery remaining on successive Lancer Evolutions until the marque’s temporary WRC withdrawal at the end of 2002.

Marlboro also sponsored the cars of Emirati rally driver Mohammed bin Sulayem^[82] and has sponsored a number of rallies including the Safari Rally (between 1982 and 1990), the Rally Argentina, the Rally of Lebanon,^[83] the Jordan Rally,^[84] and the UAE Desert Challenge.^[85]

Australian touring car racing[edit]

Marlboro was the naming rights sponsor of the Holden Dealer Team from 1974 until 1984.^[86]

IMSA SportsCar[edit]

Marlboro sponsored the Italo-American IMSA SportsCar Le Mans GT team Risi Competizione since 2004 but Risi Competizione opting to invisible the Marlboro logo due to the team respecting Tobacco Master Settlement Agreement regulations and also ban of cigarette advertising in sports.

Badminton[edit]

Marlboro sponsored the Thomas and Uber Cup from 1984 to 1990, as well as the Sudirman Cup from 1991 to 1995 and 2001 to 2013.^{[87][88][89][90]}

Products[edit]

Phillip Morris markets cigarettes,^[91] snus,^[91] and HeatSticks under the Marlboro brand.^[92]

International cigarette varieties[edit]

Philip Morris International organized Marlboro products into three divisions—Flavor line, which are original red full flavor cigarettes, Gold line are former lights, and Fresh line comprises flavored cigarettes.^{[93][94][95][96][97]}

In the UK, the company sells Marlboro Red, Gold, Touch and Silver King Size. In May 2020, all brands of menthol cigarettes, including Marlboro Menthol and Marlboro Ice Blast Capsule cigarettes were banned in the European Union.

In the Philippines, Marlboro has 5 cigarette variants, Marlboro Classic (also known as Marlboro Red), Marlboro Gold (first known and well-known as Marlboro Lights), Marlboro Black Menthol (simply Marlboro Black), Marlboro Purple Fusion (or Purple Mix) and Marlboro Ice Blast (known as Marlboro Blue, a companion brand of Fortune Mint Splash in the Philippines).

Marlboro in Canada[edit]

Philip Morris sold the Canadian rights to the «Marlboro» name to Imperial Tobacco Canada in 1932. After the brand’s successful American relaunch in the 1950s – which later became well known to Canadians through exposure to the brand’s international sponsorships and advertising – Philip Morris tried several legal manoeuvres in attempting to reacquire the Canadian rights, to no avail. Imperial Tobacco continues to sell a line of cigarettes under the Marlboro name in Canada, albeit with very different packaging from that of the Philip Morris product. Philip Morris retains the rights to the «rooftop» trade dress and other elements of Marlboro’s branding which were developed after the 1932 sale and has historically used that trade dress in Canada in combination with the names «Matador» or occasionally «Maverick» for a line of Virginia blend cigarettes.^[98][99]

In 2006, Philip Morris International’s Canadian affiliate Rothmans, Benson & Hedges introduced a new product with the «rooftop» trade dress, and marked as being the «World Famous Imported Blend», but not bearing any actual brand name. This led to a legal challenge from Imperial, contending that the new packaging created customer confusion by merely suggesting the Marlboro brand, thereby infringing on Imperial’s Canadian trademark rights. Canada’s Federal Court of Appeal ruled in favor of Imperial in June 2012. The judgment noted that Canadian regulations which (in most cases) prohibit the public display of tobacco products at retail locations – i.e., customers must ask for a brand by name – exacerbated the situation, as there were now two products that customers might be referring to when asking for «Marlboro».^[98] Though PMI is expected to appeal, shortly after the ruling it began using the brand name «Rooftop» on packaging for the previously unbranded cigarettes.^[99]

Morley[edit]

Morley is a fictional brand of cigarettes whose packaging resembles Marlboro’s original packaging. The fictional brand has appeared in various television shows, films, and video games that otherwise have no apparent connection to each other. The name «Morley» is a play on «Marleys», a nickname for Marlboro cigarettes.^[100] Morleys appear at least as far back as 1960, in Alfred Hitchcock’s film Psycho. There is also a Morley Lights version, in a gold and white package (similar to Marlboro Lights), marked «Lights».^[101]

The Morley packaging is sold to production companies by The Earl Hays Press, a century-old Hollywood prop packaging service.^[102]

The reason non-brand name products like Morley cigarettes are used in film and on television goes back to the early days of television in America. Then cigarette companies often sponsored entire TV shows and advertised through product placement, but if no cigarette companies agreed to pay, producers instead used a non-brand product — no free advertising.^[103] This concept was later expanded to most TV shows, films, video games and other media.

See also[edit]

• Marlboro Friday

References[edit]

External links[edit]

• Official website

Сигареты Marlboro признаны одной из лучших и продаваемых марок в мире. Изготовитель использует отборный табак, что делает вкус умеренно крепким. Ранее мальборо преподносились как женственные сигареты со слоганом Mild as May. Благодаря мощной рекламной компании, бренд остается популярным в настоящее время. Слегка терпкий вкус не жжет в горле и оставляет приятное послевкусие.

О производителе

Все виды сигарет Мальборо выпускает компания Philip Morris International. Фабрика производит более 60 наименований известных марок. Продукция проходит регулярный контроль качества, поэтому отвечает высоким мировым стандартам качества. Ведущая табачная фирма имеет более 150 млн потребителей по всему миру.

С 1924 года компания стала выпускать Marlboro, а уже в 1972 году бренд стал самым продаваемым в мире. Объемы продаж стали расти за счет увеличения популярности. Мальборо. Сигареты с фильтром изменил взгляд и отношение к сигаретам. Реклама бренда до сих остается одной из самых ярких и запоминающихся.

Практичности в использовании пачке flip-top было не занимать. После внедрения аммиачной пластины для усиления вкусы и новой рекламы спрос вырос. Владелец бренда стал мультимиллионером. В 1966 году появляется продукция с ментоловым вкусом, который был новинкой в то время. Крупная табачная корпорация не останавливается и развивается до сих пор, учитывая запросы потребителя.

Все видоизменения упаковки, внешнего вида сигареты и ее наполнения фиксируются, дополняются и приумножаются. 

Виды и вкусы Мальборо

Пачка сигарет Marlboro претерпела большие изменения внешнего вида, добавился выбор вкусовых пристрастий. Теперь для курения можно выбирать из 4 вариантов вкуса:

• ментоловый с нажатием на кнопку;
• фруктовый с надавливанием на фиолетовый кружочек;
• ментолово-фруктовый с нажатием 2 кнопок;
• классический со вкусом табака.

Все сигареты сочетают насыщенный яркий вкус с элементами терпкости и нотами качественного табака. Каждый вид имеет разный уровень терпкости, крепости, насыщенности. Продукция изготавливается из табака высшего сорта, поэтому качество и популярность Мальборо очевидна. 

В 2010 году Филипп Моррис выпускает на рынок новый тип сигарет с капсулой, которая придавала определенный вкус при курении. Курильщик мог курить как обычную сигарету или вдыхать морозную свежесть ментола. Со временем количество вкусов в капсуле увеличилось.

Marlboro Red (Красные)

Продукция с высоким содержанием смол. В 1 сигарете 0,7 мг никотина, поэтому продукция пришлась по душе мужчинам. Твердый фильтр сохраняет вкус во время процесса и не деформируется. Мальборо Красные созданы для тех, кому нравится брутальный вкус, терпкость и насыщенность.

Никотин	0,7 мг.
Смола	8 мг.
Средняя цена	209 руб.

Marlboro Gold (Золотые)

В отличие от Мальборо Красных золотые не имеют навязчивого привкуса. Табак имеет приятный мягкий вкус без горчинки. Количество никотина составляет 0,5 мг. Крепость была смягчена, что повлекло увеличение количество дам в качестве курильщиков.

Никотин	0,5 мг.
Смола	6 мг.
Средняя цена	185 руб.

Marlboro Filter Plus

Сигарета сохранила стандартную длину с плотной набивкой. Количество никотина составляет 0,2 мг. В состав был добавлен греческий табак для увеличения длительности сохранения аромата, в фильтре представлен угольный элемент с табачной секцией. Отмечается пониженное содержание смол, поэтому продукция считается легкой. А Мальборо Компакт относят к сигаретам с удивительным ароматом, приятным послевкусием, благодаря, поэтому их может позволить себе любой потребитель. 

Никотин	0,2 мг.
Смола	3 мг.
Средняя цена	196 руб.

Marlboro Double Mix

Сигареты Мальборо имеют две кнопки с ароматизированными капсулами. Потребитель сам выбирает, какой вкус ему курить. Продукция с пониженной крепостью имеет 0,4 мг никотина предназначена для тех, кто ищет необычные вкусы. При желании можно курить обычную сигарету со вкусом табака. Отмечается стильный дизайн пачки.

Никотин	0,4 мг.
Смола	5 мг.
Средняя цена	165 руб.

Наш обзор на популярные сигареты с кнопками

Мальборо Crafted Gold (Крафтед Голд)

Сигареты представлены с нежным сливочным вкусом и табаком Мальборо Вирджиния. Бренд относят к выдержанным маркам с отборным табаком. Сигарета с фильтром имеет 0,6 мг никотина, отсутствует терпкость. 

Никотин	0,8 мг.
Смола	10 мг.
Средняя цена	179 руб.

Marlboro Crafted Blue (Крафтед Блю)

Сигареты с классическим ароматом и стандартной длиной 84 см с отборным табаком. Отмечается насыщенность аромата и однородность наполнения. Фильтр обновился и имеет нежно-голубой ободок с мундштуком. При курении выделяется табачно-сладкий аромат с терпковатым послевкусием.

Никотин	0,5 мг.
Смола	6 мг.
Средняя цена	179 руб.

Marlboro Touch (Мальборо Тач)

Модернизированная сигарета – курительная трубка с измельченным табаком имеет приятный вкус, аромат. Специальная защитная бумага позволяет надолго сохранить вкус, поэтому табачный аромат отличается нежностью и терпкостью в меру. Содержание никотина составляет 0,5 мг.

Никотин	0,4 мг.
Смола	5 мг.
Средняя цена	169 руб.

Marlboro Fine Touch (Мальборо Файн Тач)

Продукция представлена со смесью специальных видов табака. Количество никотина составляет 0,3 мг. Сигареты относят к средней степени крепости. Отмечается приятное послевкусие и продолжительное сохранение аромата.

Никотин	0,3 мг.
Смола	4 мг.
Средняя цена	185 руб.

Где купить сигареты Мальборо? 

Купить сигареты Мальборо можно в любом табачном или продуктовом магазине.

Сколько стоят сигареты Мальборо?

Стоимость сигарет Мальборо определяется с серией продукции. Сигареты премиального диапазона считаются номером один в Америке с 1972 года. Средняя цена за пачку Marlboro составляет 300 рублей.

Количество никотина в упаковке не превышает 0,8 мг. Самая крепкая серия называется Мальборо Красный, самая легкая – Мальборо Фильтр Плюс.

В заключении

Мальборо до сих пор остаются самыми популярными на рынке. Потребитель может выбирать продукцию согласно вкусовых предпочтений. Поэтому сигареты Мальборо с кнопкой считаются самыми покупаемыми сериями. Вся продукция строго соответствует современным стандартам качества, поэтому не утрачивает вкус на протяжении всего процесса курения.

У этого термина существуют и другие значения, см. Мальборо.

«Ма́льборо» (англ. Marlboro) — марка сигарет, выпускаемая компанией Philip Morris International с 1924 года.

Marlboro — одна из самых известных марок сигарет в мире благодаря мощной рекламной кампании и значительным спонсорским вложениям в автоспорт (в частности, финансовой поддержке с 1997 года команды «Формулы-1» Ferrari^[1]).

История

Сорта сигарет «Мальборо» (по состоянию на 2012 год)

Название сорта	Упаковка	Содержание смолы, мг/сигарета	Содержание никотина, мг/сигарета
Marlboro Filters	Стандартного размера, красно-белая	9	0,7
Marlboro Medium	Стандартного размера, темно-красная с белым с узкой серебристой полоской	8	0,6
Marlboro Lights	Стандартного размера, белая с красной полоской	6	0,5
Marlboro Crisp Mint	Стандартного размера, серебристо-синяя	6	0,5
Marlboro Fresh Mint	Стандартного размера, серебристо-зелёная	6	0,5
Marlboro Ultra Lights	Стандартного размера, бело-серебристая	4	0,4
Marlboro Filter Plus	Стандартная в ширину, немного длиннее, с особой скользящей крышкой, бело-красная	3	0,2
Marlboro Filter Plus One	Стандартная в ширину, немного длиннее, с особой скользящей крышкой, бело-красная	1	0,1
Marlboro Gold Edge	Супер тонкая, стандартной высоты, чёрная (сигареты тонкие)	4	0,3
Marlboro Gold Touch	Тонкая, стандартной высоты, чёрная	6	0,5
Marlboro Gold Touch Fine	Тонкая, стандартной высоты, белая	4	0,4
Marlboro Gold Original	Стандартная, стандартной высоты, белая	6	0,5
Marlboro Ice Boost	Стандартная, стандартной высоты, чёрно-синяя, с особой капсулой свежести	7	0,5
Marlboro ClearTaste 6	Стандартного размера, белая с синей галочкой	6	0,6
Marlboro ClearTaste 4	Стандартного размера, белая с серебристой галочкой	4	0,4
Marlboro ClearTaste Touch 6	Тонкая, стандартная в высоту, темно-синяя с серебристой галочкой	6	0,5
Marlboro Clear Taste Touch 4	Тонкая, стандартная в высоту, голубая с серебристой галочкой	4	0,4
Marlboro Clear Taste Micro 4	Супер тонкая, стандартная в высоту, серебристая с белой галочкой	4	0,3

Отражение в культуре

Музыка

• Упоминаются в песне Fort Minor «Cigarettes»:

Let me tell you something that I realized tonight\ My hip hop radio is like Marlboro Lights

• Упоминаются в песне Mylene Farmer «California»

Et m’envoyer en Amerique Sex appeal, c’est Sunset C’est Marlboro qui me sourit

• Упоминаются в песне Серега — «Вторжение» [Grand Theft Auto 4 Soundtrack]

Там это не тут!
КозаНостра не братва!
Рублёвка не Голливуд!
LC не Москва!
Джин не водка,
А «Мальборо» не «Беломор»!
Все будет чётко −
Надо лишь остаться целому!

• Упоминаются в песне Damian Marley ft Cypress Hill — «Ganja Bus»

Believe me though, death upon your Marlboro

• Упоминаются в песне ST & Marselle — В твоём доме

Мои Стихи рождаются в дыму Мальборо Lights

• Упоминаются в песне Bloc Party — Song for Clay (disappear here)

Feasting on sleeping pills and Marlboro Reds

• Упоминаются в куплетах Guf’a в треках Баста — Ходим по краю (feat. Guf) и Guf — ZM (feat. Принцип)

Красная Marlboro, Аква-Минерале,
Молчание, пламя, вроде поправило

И в куплете Басты в треке Баста — Ходим по краю (feat. Guf)

Красная Marlboro или Camel бывало курили Донской табак или Нашу марку
Те кто знают, что когда тебя поправило
Плевать на детали просто давай табак и пламя

• Буквы M A R L B O R O набиты на пальцах у гитариста американской метал-группы Avenged Sevenfold Синистера Гейтса (англ. Synyster Gates).

• Упоминается в песне Михаила Шуфутинского — Выйду я на палубу

Выйду я на палубу, Просто так на палубу,
Сигарету «Мальборо» Прилеплю к губе.
И того не ведая, Что себе на пагубу,
Легкою походкою Подойду к тебе.
Сигарету «Мальборо» Брошу недокуренной
И начну про шторм травить
И про паруса.
И вздохну: «Ах, девушка,
Ну зачем Вы хмурите
Ваши несравненные, Чудные глаза?»

Источник: http://russhanson.org/text/shufutinskiy/viydu_ya_na_palubu.html

Кинематограф

• Комедийный актёр Юрий Тимошенко (Тарапунька) очень любил курить сигареты «Мальборо».
• В 1976 г., по заказу Британской телекомпании Thames Television был снят и показан фильм «Смерть на Западе», рассказывающий о наиболее успешной в истории рекламной кампании, «Человек Мальборо». Вскоре после показа этого фильма производитель сигарет Marlboro компания Phillip Morris подала в суд на Thames Television. В 1979 г. после того как было вынесено решение суда, так и не преданное огласкe, все копии этого фильма были изъяты и уничтожены. В 1981 г. профессору Stanton A. Glantz удалось найти копию этого фильма. В 1982 г. телекомпания KRON в Сан-Франциско показала его. С тех пор эта картина демонстрировалась во всем мире.^{[источник не указан 564 дня]}
• Нетрадиционный для советских кинофильмов продакт-плейсмент этой марки можно увидеть в фильмах Леонида Гайдая «Иван Васильевич меняет профессию» и «Спортлото-82», а также в «Служебном романе» Эльдара Рязанова. В сериале «Следствие ведут ЗнаТоКи» (серия «Дело № 4 „Повинную голову…“») директор ресторана Кудряшов (Леонид Броневой) на допросе курит «Мальборо». Также сигареты можно увидеть в кинокомедии «Комедия давно минувших дней», там их курил Остап Бендер.
• Главная героиня сериала «Секс в большом городе» Кэрри Брэдшоу курит сигареты марки «Мальборо».
• Цельнометаллическая оболочка
• В аниме-фильме Cowboy Bebop: The Movie главные персонажи также курят сигареты Marlboro.
• В фильме «Харли Дэвидсон и Ковбой Мальборо» один из главных персонажей — прямая отсылка к продукции фирмы.
• В «Ералаше» сигареты этой марки можно увидеть в сюжетах: «Визит инспектора», «Трудное детство», «Минздрав предупреждает» и «Знакомство». Также сигареты встречаются и в «Фитиле», в сюжетах «Отцы и дети», «Прогноз по заказу», «Хороший хозяин», «Покупка».
• В телевизионном сериале «Улицы разбитых фонарей», в серии «Страховочный вариант», знакомый Казанцева, Синицин Марк Сергеевич, покупает в ларьке блок «Мальборо».
• В фильме «Жмурки» бандиты также курят «Мальборо».
• В сериале «Маски-шоу» 1992 года на дереве растут сигареты «Мальборо».
• В фильме «Выстрел в гробу», эти сигареты курил агент Степан Суббота.
• В фильме «Бойцовский Клуб», эти сигареты курит героиня Марла.
• В фильме «Высоцкий. Спасибо, что живой» главный герой (Владимир Высоцкий) курит сигареты «Мальборо»; в финальных сценах этого фильма Высоцкий пишет стих на обратной стороне порванной пачки сигарет этой марки.
• В музыкальном фильме Александра Подольского «Владимирский централ», в клипе на песню «Светочка», бандиты в ресторане курят «Мальборо»
• В телесериале «Бригада», персонажи: Космос Холмогоров, Саша Белый и опер Володя Каверин, курили сигареты этой марки.
• в советском фильме «Родня», работники ресторана курили сигареты этой марки
• В сериале X-Files (секретные материалы) герой «Курильщик» курит сигареты «Morley»; дизайн пачки напоминает «Мальборо».
• В Сериале Блудливая Калифорния, главный герой — Хэнк Муди курит сигареты марки «Мальборо».
• В советском фильме Эльдара Рязанова «Дорогая Елена Сергеевна», один из главных героев курил красный «Мальборо».

Компьютерные игры

• В игре Mafia: The City of Lost Heaven главный герой Томми Анджело курит сигареты марки «Мальборо».
• В игре Afterfall: Insanity можно найти на некоторых столах в домах сигареты марки «Мальборо».

Прочее

• На эмблеме сигарет помещено латинское выражение Veni vidi vici, автором которого является Юлий Цезарь.
• В клипе Милен Фармер California, они проезжают мимо баннера с изображением Marlboro

Примечания

Ссылки

	Marlboro на Викискладе?

• Philip Morris International
• Всё самое интересное про Мальборо. Любительский блог
• Официальный сайт Мальборо; доступ только для совершеннолетних после регистрации
• Участник рекламной кампании «Человек Мальборо» Уэйн Макларен

Altria Group
Alpine • Basic • Best • Bristol • Bucks • Cambridge • Chesterfield • Classic • Collector’s Choice • Commander • Drina • Elita • English Ovals • F6 • Lark • Long Beach • L&M • Marlboro • Merit • Morava • Next • Parliament • Philip Morris International • Players • Saratoga • Sparta • Start • Sampoerna (a brand of Indonesian kreteks) • Virginia Slims

Обычные виды сигарет Мальборо

Компания производила такие типы сигарет, как (компоненты измеряются в мг):

1. «Menthol». С содержанием никотина в количестве 0,8 и смолистых соединений в объёме 11.
2. «Menthol Lights». В состав входили никотин в количестве 0,2 и смола в 3.
3. «Lights Menthol» Содержалось 0,7 никотина и 10 смолы.
4. «Medium». В основе были никотин и смола по 0,6 и 8 соответственно.
5. «Light». С содержанием никотина в количестве 0,5 и смолы 6.
6. «Ultra Light». Доля никотина составляла 0,1, а смолы 1.
7. «Ice Ball». Никотина содержится 0,5, смолы 10.
8. «Blue Fresh». С содержанием никотина в количестве 0,2 и смолистых соединений в объёме 3.
9. «Ice Boost». В состав входило 0,5 мг никотина и 6 смолы.
10. «Red Soft». С содержанием никотина в количестве 0,5 и смолы 7.
11. «Red». С содержанием никотина в количестве 0,8 и смолы в объёме 10.
12. «100S». С содержанием никотина в количестве 0,7 и смолы в объёме 9.
13. «83mm eighty threes». С содержанием никотина в количестве 0,5 и смолы в объёме 7.
14. «Crafted Blue». Содержалось 0,6 никотина и 0,7 смол.
15. «Crafted Gold». Среди составляющих были никотин 0,5 и смоляные примеси 6.
16. «Gold Original». Среди составляющих были никотин 0,5 и смоляные примеси 6.
17. «Filter Plus». В состав входили никотин 0,2 и смолы 3.
18. «Summer Fusion». Содержали никотина 0,4 и смолистых соединений 5.
19. «Crafted Compact». Имели в составе 0,8 никотина и 10 смолы.

Каждый выбирал вид сигарет согласно его характеристикам.

Сигареты Мальборо с кнопкой и их описание

Бренд «Marlboro» предлагает несколько видов сигарет с кнопкой разных вкусов:

1. «Vista Forest Mist». С содержанием никотина 0,5 и смолы 5.
2. «Vista Garden Zing». Содержание никотина составляло 0,5 и смолы 7.
3. «Vista Aroma Zing». Содержалось 0,6 никотина и 6 смолы.
4. «Touch 4». Никотин 0,4 смола 5.
5. «Double Mix» с содержанием никотина в количестве 0,4 и смолы в объёме 5. Имеет фруктовый, ментоловый и классический вкус.
6. «Ice Boost» с содержанием никотина в количестве 0,5 и смолы в объёме 6. Обладает ароматом мяты.
7. «Ice Blast Crush» с содержанием никотина в количестве 0,5 и смолы в объёме 7. Имеет аромат мяты.
8. «Fuse Beyond» с содержанием никотина в количестве 0,4 и смолы в объёме 6. Мята в составе придает сигаретам свежесть.

Все эти сигареты получили широкое распространение. Их продают во всех магазинах России.

История бренда

Сигареты Мальборо – известнейший бренд табачных изделий. Марка обогнала по рейтингу такие популярные фирмы, как Nike и Coca-Cola, и на данный момент занимает 26 позицию.

Стоит признать, не каждая компания способна похвалиться таким достижением. Этапы ее развития могут послужить материалом для учебников по маркетингу и предпринимательству.

Создателем марки стала известная табачная фирма Philip Morris. Предприятие шло к успеху очень долго, пережило много взлетов, и не меньше падений, ну а начиналось все прозаично – с обычного служащего Филиппа Морриса, который в 1847 году решил заняться табаком и открыл небольшой табачный магазин.

Через несколько лет сын Морриса вместе с партнером основали Philip Morris & Co., Ltd., а в 1894 году компания перешла под управление Уильяма Кертиса Томсона. Томсон, благодаря друзьям в правительстве, получил добро на распространение продукции и начал поставлять товар к королевскому двору.

В 1902 году американцы выкупили часть корпорации и вместе с англичанами придумали новую эмблему – известную большинству курящих людей корону.

Первоначально владельцы планировали выпускать продукты только для женщин. Получить прибыль на волне эмансипации им не удалось, и тогда они стали распространять товар среди мужчин. Но и тут их ждала неудача – мужчины не захотели покупать дамские сигареты, считая, что станут тогда предметом насмешек.

Компания оказалась на грани банкротства, и лишь знаменитому рекламщику Лео Барнетту удалось спасти ее. Он выпустил рекламу о Philip Morris, разрушив сложившиеся стереотипы. Реклама прошла успешно, и детище Морриса вновь оказалась у руля.

Секрет же рекламы оказался прост – чтобы разрушить стереотипы, Барнетт использовал образ смелых мужчин: путешественников, военных и капитанов дальнего плавания. Но самым удачным оказался образ ковбоя, который и полюбился большинству американцев.

Парни, покорители прерий были в то время на пике популярности – их упоминали и в литературе, и в кино, и на телевидение. Осталось представить этих ковбоев с револьвером и пачкой Marlboro в руке.

«Великолепная семерка», знаменитый фильм о доблестных и мужественных ковбоях, породила «Человека Мальборо», который до сих пор ассоциируется с данной маркой сигарет.

В 1961 году название компании сменилось на Philip Morris lnternational. Успех на рынке Америки породил множество положительных отзывов и открыл двери в другие страны. Через два года появился первый филиал в Европе, а уже в 1967 году объём продаж Мальборо составил 150 миллиардов штук. Затем началось освоение табачного рынка СССР. На тот момент продукция Мальборо производилась 5 табачными фабриками, имевшими необходимые лицензии на производство.

Появилась новая марка «Союз-Аппалон», которую продавали только внутри Советского Союза. Через пятнадцать лет фирма начала заниматься строительством фабрик по всей территории страны.

В 2009 году компания получила прибыль в размере 11 млрд долларов – выпустила около 900 миллиардов штук сигарет и добилась показателей в 15,5% от всего мирового оборота табачной продукции. Только качество товара помогло добиться ей таких высоких экономических показателей.

На данный момент большинство стран борются с курением, поэтому табачным холдингам приходится создавать что-то новое и разрабатывать оригинальные способы рекламы товара. В 2012 году владельцы Мальборо начали выпуск электронных сигарет, с помощью которых и хотят занять главное место на рынке.