Как пишется сваровски на английском

Swarovski

Swarovskilogo.png
Type Private
Industry Fashion, crystal, and jewelry
Founded 1895; 128 years ago (as A. Kosmann, D. Swarovski & Co.)
Founders
  • Daniel Swarovski
  • Armand Kosmann
  • Franz Weis
Headquarters Wattens, Innsbruck-Land District, Austria

Key people
  • Alexis Nasard (CEO)[1]
  • Giovanna Battaglia Engelbert (Creative Director)
  • Markus Langes-Swarovski
  • Nadja Swarovski
  • Mathias Margreiter
  • Dr Christoph Swarovski
  • Andreas Buchbauer
  • Arno Pilcher
Products Crystal, genuine gemstones, created stones, accessories, and lighting
Revenue €2.7 billion[2]

Number of employees

 ~29,000 (2020[2])
Website swarovski.com

Swarovski (, German: [svaˈrɔfski] (listen)) is an Austrian producer of glass based in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski.

The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glass, jewelry and accessories; Swarovski Optik, which produces optical instruments such as telescopes, telescopic sights for rifles, and binoculars; and Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines.

Today, the Swarovski Crystal Business is one of the highest grossing business units within Swarovski, with a global reach of approximately 3,000 stores in roughly 170 countries, more than 29,000 employees, and a revenue of about 2.7 billion euros (in 2018).[3]

Swarovski is now run by the fifth generation of family members.[3] It has been announced, however, that for the first time in the company’s key history, senior management positions will come to be fulfilled by non-family members during the course of 2022.[1]

History[edit]

Daniel Swarovski was born in northern Bohemia (now the Czech Republic), 20 km (12 miles) from the current border with Poland.[4][5] His father was a glass cutter and owned a small glass factory. It was there that the young Swarovski served an apprenticeship, becoming skilled in the art of glass-cutting. In 1892 he patented an electric cutting machine that facilitated the production of crystal glass.[6][7]

1899 advertisement for Kosmann, D. Swarovski & Co., featuring the edelweiss flower in its logo

Swarovski Kristallwelten Store

In 1895, Swarovski, financier Armand Kosmann, and Franz Weis founded the Swarovski company, originally known as A. Kosmann, D. Swarovski & Co. and shortened to KS & Co.[7] The company established a crystal-cutting factory in Wattens, Tyrol (Austria), to take advantage of local hydroelectricity for the energy-intensive grinding processes Daniel Swarovski had patented. This factory was home to the first crystal-cutting machines that revolutionized the jewelry business by creating a method for the mass production of crystals.[8] Swarovski’s vision was to make «a diamond for everyone» by making crystals affordable.[7][6][9]

In 1899, it first used the edelweiss flower in its logo and expanded to France, where it was known as Pierres Taillées du Tyrol («Cut stones from Tyrol»). In 1919, Swarovski founded Tyrolit, bringing the grinding and polishing tools from the crystal business into a different market.[7]

In 1935, Swarovski’s son Wilhelm created a customized pair of binoculars, which led to the launch of Swarovski Optik 14 years later. Swarovski Optik manufactures optical instruments such as binoculars, spotting scopes, rifle scopes and telescopes.[7]

In 1977, Swarovski entered the United States’ jewelry market.

Remaining a family-run business, Swarovski appointed Robert Buchbauer, the great-great-grandson of company founder Daniel Swarovski, as its new CEO in April 2020 with Mathias Margreiter serving as the company’s CFO.[1] Buchbauer had previously served as chairman of the company’s executive board and as head of its consumer goods division, positions he retained after being appointed as CEO.[10] Reported at the time as a major company shake-up,[2] the change would see the founder’s great-great granddaughter, Nadja Swarovski, lose her roles managing the company’s communications strategy along with its fine jewelry label Atelier Swarovski;[10][11] she had previously become the first female member of the Swarovski executive board in 2012, a role she retained along with responsibility for the company’s sustainability efforts and its charitable foundation.[12][13] Alongside the executive changes, the company also closed 750 retail stores, laid off some 6,000 employees, and promoted its B2B creative director Giovanna Battaglia Engelbert to serve as the Global Creative Director of Swarovski Group, the first so-named person in the company’s 125 year history.[11][14][15]

Tasked with the full creative direction of Swarovksi and with the responsibility to «re-imagine [its] product portfolio across all divisions»,[13] Engelbert released her first retail collection for the company in February 2021 with a second collection released in September of the same year; both drew on archival references to designs that founder Daniel Swarovski had created for the company.[16][17][18] Expanding the company’s retail offering, Engelbert also hired Swarovski-family member Marina Raphael to design and develop its first handbag line,[19][20] to be released under the company’s Atelier Swarovski marque.[21]

Further shake-ups to the company’s management would follow in late 2021; less than 18 months into their roles, Robert Buchbauer and Mathias Margreiter were announced to be stepping down from their CEO and CFO positions. Shareholder disputes over restructuring plans for the company were cited as the cause of the change. In October 2021, Michele Molon was appointed as the company’s interim CEO with Frederik Westring announced as its CFO.[1] The change would mark the first time that Swarovski would be led by a non-family member, with Italian-born Molon long having worked at the company but unrelated to founder Daniel Swarovski.[22]

Nazi period[edit]

Members of the Swarovski family were early, active and enthusiastic champions of National Socialism, and at least six of its members maintained membership in the illegal party prior to Austria’s annexation to National Socialist Germany on 12 March 1938.[23] Three weeks earlier, 500 marchers in the Tyrolean town of Wattens held a torchlight procession that ended with chants of «Sieg Heil» and «Heil Hitler.» The majority of the participants, police determined, were Swarovski plant employees, among them Swarovski family heirs Alfred, Wilhelm and Friedrich.[24]

In its report to the state police on 14 February 1947, the Innsbruck district administrator called company head Alfred Swarovski «an enthusiastic member of the NSDAP.»[25] Alfred Swarovski praised Hitler at business gatherings and took actions as a regional business leader to ensure that «Tyrolean industry could be integrated as smoothly as possible into the enormous gears of the economy of Greater Germany and into the National Socialist economic order.» He sent «grateful loyalty greetings» to Adolf Hitler on his 49th birthday and arranged a donation of 100,000 shillings for Hitler to establish a holiday home in Tyrol.[26]

The company exploited its political connections and stewardship of the regional business association to emerge stronger from the Nazi era. During the war it diversified its production and expanded its business lines, adding abrasives, optical devices, telescopes, binoculars and other product lines during the war and growing from 500 to almost 1,200 employees between the Anschluss and March 1944.

«From my party affiliation, I only took advantage of the fact that it was possible for me as a party member to initiate the negotiations necessary for maintaining the company and to bring it to a successful conclusion with the responsible economic agencies of the Reich.» Alfred Swarovski told the Innsbruck People’s Court after the war.

In 1994, historian Horst Schreiber wrote about Swarovski’s past but was not granted access to company archives.[27]

The contemporary Swarovski company commissioned historian Dieter Stiefel as «a step towards dealing with our history in a serious and very pro-active manner,» board spokesman Markus Langes-Swarovski said in 2018, however the study was not published because, Langes-Swarovski said, «Swarovski is a company that generally tries to keep the owners’ personal stories largely out of the public eye because it does nothing for the business.»[28]

Swarovski Group’s website omits mention of the Nazi period in the «Our History» section, skipping the years between 1931 and 1949 on its timeline.[29]

Products[edit]

Beetle designed as bottle opener, Swarovski, about 1978, made of rhodium and crystal glass

Container with «potlid», Swarovski. Made of crystal and opaque glass

Candle holder, crystal glass, Swarovski

Swarovski produces products such as glass sculptures, miniature, jewellery, rhinestones, home decor and chandeliers.

All sculptures are marked with a logo. The original edelweiss flower Swarovski logo was replaced by an S.A.L. logo, which was replaced with the swan logo in 1988.[30]

Swarovski glass is produced by melting a mixture of quartz sand, soda, potash and other ingredients at high temperatures.[31] Lead, usually used in the form of lead tetroxide, is not used anymore and all Swarovski Crystal glass produced since 2012 has been lead-free.[32][33] To create crystal glass that lets light refract in a rainbow spectrum, Swarovski coats some of its products with special metallic chemical coatings. For example, Aurora Borealis, or «AB», gives the surface a rainbow appearance.[34] Other coatings are named by the company, including Crystal Transmission, Volcano, Aurum, Shimmer, and Dorado. Coatings may be applied to only part of an object; others are coated twice, and thus are designated AB 2X, Dorado 2X, etc.

Swarovski has developed a unique technology that preserves the brilliance and brightness of crystals without the use of lead dioxide. The hologram on the back of the package contains the inscription: advanced crystal superior brilliant lead-free. Thanks to this, Swarovski crystals are safe to use.[35]

In 2004, Swarovski released Xilion, a copyrighted cut designed to optimize the brilliance of Roses (components with flat backs) and Chatons (diamond cut).

The Swarovski Group includes Tyrolit (makers of abrasive and cutting tools); Swareflex (reflective and luminous road markings); Swarovski Gemstones (synthetic and natural gemstones); and Swarovski Optik (optical instruments such as binoculars and rifle scopes).

Since 2006, the Royal Canadian Mint has issued collectors’ coins with Swarovski crystal components. The 2006 crystal snowflake coin was gold (face value $300), with the reverse having six lens-shaped iridescent crystals on a snowflake. Subsequent years’ crystal snowflake coins have been $20 silver coins featuring different coloured crystals. In 2018, the Canadian mint issued 12 different birthstone coins, each with a different Swarovski crystal.[36] The Canadian mint’s 12-coin 2019 zodiac series will feature 20 Swarovski crystals on each coin.[37]

In 2014, Tristan da Cunha issued a five crown Christmas coin in which a small Swarovski crystal is set in the guiding star behind a coloured picture of one of the magi.[38]

Swarovski has created a line of liquid and solid perfumes.[39]

Exhibitions and museum[edit]

The company runs a crystal-themed museum, the «Swarovski Kristallwelten (Crystal Worlds)» at its original Wattens site (near Innsbruck, Austria). The Crystal Worlds Center is fronted by a grass-covered head, the mouth of which is a fountain.

Swarovski work was exhibited at Asia’s «Fashion Jewel5ry & Accessories Fair» based on the concept of a single continuous beam of fragmented light travelling through a crystal.[40]

In 2012, Swarovski collaborated with the London Design Museum to present an exhibition mixing digital technology with crystals.[41]

Swarovski businesses[edit]

Active-Crystals
In 2007, Swarovski formed a partnership with electronics giant Philips to produce the «Active-Crystals» consumer electronics range.[42] This includes six USB Memory keys and four in-ear headphones, and in 2008 they included Bluetooth wireless earpieces for the brand, all with some form of Swarovski crystal on them as decoration.
Atelier Swarovski
Atelier Swarovski collaborates with major luxury designers to create jewelry collections as well as architecture and home pieces (as part of the Atelier Swarovski Home department).
Viktor and Rolf, Jean-Paul Gaultier, Fredrikson Stallard, Zaha Hadid, John Pawson, Daniel Libeskind, Prince Dimitri, Karl Lagerfeld, Christopher Kane, Mary Katranzou, Iris Apfel, Stephen Webster, Anna della Russo and Jason Wu have each designed collections for Atelier Swarovski.[12]

Penelope Cruz wearing a custom Atelier Versace black gown with Swarovski crystals to the Goya 2017 Awards

Penelope Cruz was the latest global brand ambassador for Atelier Swarovski.[43]

Chamilia
Chamilia creates exclusive beads, charms, and jewelry, many with sparkling crystal details.
Swareflex
A road safety products specialist.
Swarovski
Crystal-based animal and other figurines, ornaments and fashion accessories.
Swarovski Crystal Palace
Avant-garde lighting and design (chandeliers etc.)

Swarovski Gemstone Business
Gemstone designs.
Swarovski Kristallwelten
Museum, Art and Entertainment.
Swarovski Lighting
Finished lighting products and solutions[buzzword] with crystal for architecture.
Swarovski Optik
Optics.
Swarovski Professional
Crystal elements produced by Swarovski
Touchstone Crystal
Swarovski’s direct sales company for ready-made jewelry.
Tyrolit
A manufacturer of bonded grinding and cutoff wheels.

Figurines and collectibles[edit]

Swarovski’s figurines are collectible;[44] its first produced figurine was a stylized mouse. A smaller version of this mouse, now labelled the «replica mouse,» is still sold to this day.
Swarovski Elements crystals were included in some collectible silver coins issued by the Royal Canadian Mint in 2009.[45]

In November 2014, Victoria’s Secret revealed a redesign of its Heavenly Luxe perfume bottle with Swarovski crystals.[46]

Sponsorship and crystal product placement[edit]

Swarovski’s Communications and Branding Business has successfully placed Swarovski crystal in a number of films, theatre productions and fashion shows over the last hundred years.

Films[edit]

Swarovski crystal has been featured in the following films:

  • James Cameron’s 1997 blockbuster Titanic;
  • Baz Luhrmann’s 2001 film Moulin Rouge;
  • the 2002 spy film James Bond: Die Another Day features a scene in which Pierce Brosnan and Halle Berry lie on a bed of ‘diamonds’ which are in fact Swarovski crystal;
  • the 2004 film The Phantom of the Opera, in which the «standing model» of the chandelier was composed of Swarovski crystals;
  • the 2009 documentary film This Is It showed Michael Jackson rehearsing for a concert tour, featuring costumes covered in Swarovski crystals;[47]
  • Natalie Portman’s dress in the 2010 film Black Swan;
  • the 2012 James Bond installment Skyfall, in which designer Stephen Webster used over 60,000 Swarovski crystals to adorn the Bond girl Severine;
  • A Royal Night Out featured costume jewelrymade with Swarovski jewelry;
  • The Greatest Showman starring Hugh Jackman;
  • Beauty and the Beast starring Emma Watson;
  • Bohemian Rhapsody (featured in the crown worn by Rami Malek’s Freddie Mercury);[48] and
  • Rocketman.[49]

Audrey Hepburn wearing the Swarovski crystal tiara in Breakfast at Tiffany’s

All the jewelry from Gentlemen Prefer Blondes starring Marilyn Monroe were Swarovski crystal.[50] Additionally, the tiara worn by Audrey Hepburn in Breakfast at Tiffany’s was adorned in Swarovski crystal.[51]

Marilyn Monroe wearing Swarovski crystals in Gentlemen Prefer Blondes

Theatre productions[edit]

The West End theatre production of Follies featured over 600,000 Swarovski crystals,[52] while the West End musical production of Aladdin used over 2 million Swarovski crystals.[53]

The 2018 production of Dreamgirls incorporated one million Swarovski crystals into the production, adorning 275 costumes and three crystal curtains.[54]

Music tours[edit]

The American singer Madonna wore a Swarovski crystal dress in her Rebel Heart Tour while performing her song Music.[55]

Adriana Lima at Victoria’s Secret with Million Dollar Fantasy Bra by jeweller Damiani

Rihanna also wore an entire Swarovski crystal dress in her appearance at the American Grammys.[56]

Michael Jackson’s crystal glove, which sold for $192,000 at auction in 2010, was also made of Swarovski crystal.[57]

Fashion shows[edit]

Swarovski has worked with Victoria’s Secret and their Fashion Show for 15 years.[58] For the 2018 Fashion Show, Victoria’s Secret model Elsa Hosk wore a Fantasy Bra featuring over one million dollars’ worth of Swarovski crystal.[59]

In 2017, Swarovski commissioned a $60,000 Art Deco-styled dress in the style of Marlene Dietrich’s famous «nude dress», from Berlin-based fashion tech company ElektroCouture to honour her legacy 25 years after her death. It contains 2,000 crystals in addition to 150 LED lights.[60] ElektroCouture owner Lisa Lang said that the dress was inspired by electrical diagrams and correspondence that took place between the actress and fashion designer Jean Louis in 1958. «She wanted a dress that glows, she wanted to be able to control it herself from the stage and she knew she could have died of an electric stroke had it ever been realized.» The dress created by Lang’s company was featured in French-German broadcaster Arte’s documentary Das letzte Kleid der Marlene Dietrich («The Last Dress of Marlene Dietrich»).[61]

Swarovski actively collaborates with high-profile fashion designers for numerous Fashion Weeks taking place around the world. For London Fashion Week in 2018, Swarovski collaborated with the House of Holland, Mary Katrantzou and Richard Quinn.[62] For New York Fashion Week in 2018, Swarovski collaborated with Jason Wu, Alexander Wang, Brandon Maxwell, Gabriela Hearst and Rosie Assoulin.[63]

A notable client of Swarovski was Liberace, who acquired a large number of their rhinestones and used them to cover many items he owned, including his piano and his car. Liberace’s success and fame were a major driver for Swarovski’s brand, growth and success, and the company recognized this by creating an exceptionally large rhinestone dubbed «the Heart of Liberace».[64] This piece, weighing 115,000 carats (20 kg; 50 lb) was presented to Liberace in 1985. It is now on display as part of the Liberace exhibition at the Hollywood Car Museum in Las Vegas.[65] The crystal has 134 facets, and measures 31 by 23 cm (12.2 by 9 inches). At the time, the crystal was valued at $50,000 (equivalent to $125,000 in 2021).[66]

Partnerships[edit]

Since 2004, Swarovski has provided the 2.7-meter-diameter (9 ft), 250-kilogram (550 lb) star or snowflake that tops the Rockefeller Center Christmas Tree in New York City.[67] Smaller versions of this are sold as Annual Edition ornaments.

Swarovski owned the Austrian football club FC Swarovski Tirol from 1986 to 1992.

In 2018, celebrity chef Nadiya Hussain, TV personality Katie Piper, and CoppaFeel founder Kris Hallenga, were announced as Swarovski’s latest ambassadors, and starred in the brand’s ongoing #BrillianceforAll campaign.[68]

In 2019, Swarovski partnered with Dior for its exhibition at the Victoria and Albert Museum, featuring archival designer pieces emblazoned with Swarovski crystal.[69]

Swarovski annually hosts the Designers of the Future Award in recognition of young and up-and-coming designers.[70] The previous winners of the Swarovski Designers of the Future Award include influential designers and architects: Ross Lovegrove, Greg Lynn, Troika, Fredrikson Stallard, Erwin Redl, Eyal Burstein, Asif Khan, Guilherme Torres, Jeanne Gang and Mexico City-based global architecture and design practice Fernando Romero Enterprise (FR-EE).[71] The 2018 winners were Frank Kolkman, an experimental Dutch designer focused on robotic technologies; Study O Portable, a research-based Dutch-Japanese practice making objects about the designed environment, and Yosuke Ushigome of TAKRAM, a creative Japanese technologist specializing in emerging technologies.[70]

Gallery[edit]

  • Swarovski Wattens

  • The factory in Wattens

    The factory in Wattens

  • Swarovskistraße Wattens September 2007

    Swarovskistraße Wattens September 2007

  • Swarovski in Richmond Hill, Ontario

See also[edit]

  • Swarovski Kristallwelten (Crystal Worlds)

References[edit]

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  63. ^ «NY Fashion Week AW18». Swarovski Group. Retrieved 7 August 2019.[dead link]
  64. ^ «Liberace – From Bluthner to Baldwin Crystals – «Mr. Showmanship»«. Europianos. Retrieved 22 November 2021.
  65. ^ «Film TV Cars Gallery». Hollywood Car Museum. Retrieved 22 November 2021.
  66. ^ «The Heart of Liberace» by @Swarovski, 1985. on Instagram. 5 December 2017. Retrieved 22 November 2021.
  67. ^ «Rockefeller Center Christmas Tree: 6 Things You Didn’t Know About New York’s Most Famous Evergreen». Forbes. 30 November 2016. Archived from the original on 27 March 2018. Retrieved 26 March 2018.
  68. ^ Calder, Emma (15 May 2018). «Swarovski partners with UK personalities to encourage female empowerment». Professional Jeweler. Archived from the original on 23 May 2018. Retrieved 15 May 2018.
  69. ^ Klerk, Amy de (31 January 2019). «All the beautiful gowns you can expect to see at the V&A’s Dior exhibition». Harper’s BAZAAR. Archived from the original on 6 August 2019. Retrieved 6 August 2019.
  70. ^ a b Magazine, Wallpaper* (19 April 2018). «Designers of the Future award winners announced in Milan». Wallpaper*. Archived from the original on 7 August 2019. Retrieved 7 August 2019.
  71. ^ «Winners of the 2018 Designers of the Future Award». Selections Arts. 26 April 2018. Archived from the original on 7 August 2019. Retrieved 7 August 2019.

External links[edit]

Wikimedia Commons has media related to Swarovski.

  • Official website
Источник
Swarovski

Swarovskilogo.png
Type Private
Industry Fashion, crystal, and jewelry
Founded 1895; 128 years ago (as A. Kosmann, D. Swarovski & Co.)
Founders
  • Daniel Swarovski
  • Armand Kosmann
  • Franz Weis
Headquarters Wattens, Innsbruck-Land District, Austria

Key people
  • Alexis Nasard (CEO)[1]
  • Giovanna Battaglia Engelbert (Creative Director)
  • Markus Langes-Swarovski
  • Nadja Swarovski
  • Mathias Margreiter
  • Dr Christoph Swarovski
  • Andreas Buchbauer
  • Arno Pilcher
Products Crystal, genuine gemstones, created stones, accessories, and lighting
Revenue €2.7 billion[2]

Number of employees

 ~29,000 (2020[2])
Website swarovski.com

Swarovski (, German: [svaˈrɔfski] (listen)) is an Austrian producer of glass based in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski.

The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glass, jewelry and accessories; Swarovski Optik, which produces optical instruments such as telescopes, telescopic sights for rifles, and binoculars; and Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines.

Today, the Swarovski Crystal Business is one of the highest grossing business units within Swarovski, with a global reach of approximately 3,000 stores in roughly 170 countries, more than 29,000 employees, and a revenue of about 2.7 billion euros (in 2018).[3]

Swarovski is now run by the fifth generation of family members.[3] It has been announced, however, that for the first time in the company’s key history, senior management positions will come to be fulfilled by non-family members during the course of 2022.[1]

History[edit]

Daniel Swarovski was born in northern Bohemia (now the Czech Republic), 20 km (12 miles) from the current border with Poland.[4][5] His father was a glass cutter and owned a small glass factory. It was there that the young Swarovski served an apprenticeship, becoming skilled in the art of glass-cutting. In 1892 he patented an electric cutting machine that facilitated the production of crystal glass.[6][7]

1899 advertisement for Kosmann, D. Swarovski & Co., featuring the edelweiss flower in its logo

Swarovski Kristallwelten Store

In 1895, Swarovski, financier Armand Kosmann, and Franz Weis founded the Swarovski company, originally known as A. Kosmann, D. Swarovski & Co. and shortened to KS & Co.[7] The company established a crystal-cutting factory in Wattens, Tyrol (Austria), to take advantage of local hydroelectricity for the energy-intensive grinding processes Daniel Swarovski had patented. This factory was home to the first crystal-cutting machines that revolutionized the jewelry business by creating a method for the mass production of crystals.[8] Swarovski’s vision was to make «a diamond for everyone» by making crystals affordable.[7][6][9]

In 1899, it first used the edelweiss flower in its logo and expanded to France, where it was known as Pierres Taillées du Tyrol («Cut stones from Tyrol»). In 1919, Swarovski founded Tyrolit, bringing the grinding and polishing tools from the crystal business into a different market.[7]

In 1935, Swarovski’s son Wilhelm created a customized pair of binoculars, which led to the launch of Swarovski Optik 14 years later. Swarovski Optik manufactures optical instruments such as binoculars, spotting scopes, rifle scopes and telescopes.[7]

In 1977, Swarovski entered the United States’ jewelry market.

Remaining a family-run business, Swarovski appointed Robert Buchbauer, the great-great-grandson of company founder Daniel Swarovski, as its new CEO in April 2020 with Mathias Margreiter serving as the company’s CFO.[1] Buchbauer had previously served as chairman of the company’s executive board and as head of its consumer goods division, positions he retained after being appointed as CEO.[10] Reported at the time as a major company shake-up,[2] the change would see the founder’s great-great granddaughter, Nadja Swarovski, lose her roles managing the company’s communications strategy along with its fine jewelry label Atelier Swarovski;[10][11] she had previously become the first female member of the Swarovski executive board in 2012, a role she retained along with responsibility for the company’s sustainability efforts and its charitable foundation.[12][13] Alongside the executive changes, the company also closed 750 retail stores, laid off some 6,000 employees, and promoted its B2B creative director Giovanna Battaglia Engelbert to serve as the Global Creative Director of Swarovski Group, the first so-named person in the company’s 125 year history.[11][14][15]

Tasked with the full creative direction of Swarovksi and with the responsibility to «re-imagine [its] product portfolio across all divisions»,[13] Engelbert released her first retail collection for the company in February 2021 with a second collection released in September of the same year; both drew on archival references to designs that founder Daniel Swarovski had created for the company.[16][17][18] Expanding the company’s retail offering, Engelbert also hired Swarovski-family member Marina Raphael to design and develop its first handbag line,[19][20] to be released under the company’s Atelier Swarovski marque.[21]

Further shake-ups to the company’s management would follow in late 2021; less than 18 months into their roles, Robert Buchbauer and Mathias Margreiter were announced to be stepping down from their CEO and CFO positions. Shareholder disputes over restructuring plans for the company were cited as the cause of the change. In October 2021, Michele Molon was appointed as the company’s interim CEO with Frederik Westring announced as its CFO.[1] The change would mark the first time that Swarovski would be led by a non-family member, with Italian-born Molon long having worked at the company but unrelated to founder Daniel Swarovski.[22]

Nazi period[edit]

Members of the Swarovski family were early, active and enthusiastic champions of National Socialism, and at least six of its members maintained membership in the illegal party prior to Austria’s annexation to National Socialist Germany on 12 March 1938.[23] Three weeks earlier, 500 marchers in the Tyrolean town of Wattens held a torchlight procession that ended with chants of «Sieg Heil» and «Heil Hitler.» The majority of the participants, police determined, were Swarovski plant employees, among them Swarovski family heirs Alfred, Wilhelm and Friedrich.[24]

In its report to the state police on 14 February 1947, the Innsbruck district administrator called company head Alfred Swarovski «an enthusiastic member of the NSDAP.»[25] Alfred Swarovski praised Hitler at business gatherings and took actions as a regional business leader to ensure that «Tyrolean industry could be integrated as smoothly as possible into the enormous gears of the economy of Greater Germany and into the National Socialist economic order.» He sent «grateful loyalty greetings» to Adolf Hitler on his 49th birthday and arranged a donation of 100,000 shillings for Hitler to establish a holiday home in Tyrol.[26]

The company exploited its political connections and stewardship of the regional business association to emerge stronger from the Nazi era. During the war it diversified its production and expanded its business lines, adding abrasives, optical devices, telescopes, binoculars and other product lines during the war and growing from 500 to almost 1,200 employees between the Anschluss and March 1944.

«From my party affiliation, I only took advantage of the fact that it was possible for me as a party member to initiate the negotiations necessary for maintaining the company and to bring it to a successful conclusion with the responsible economic agencies of the Reich.» Alfred Swarovski told the Innsbruck People’s Court after the war.

In 1994, historian Horst Schreiber wrote about Swarovski’s past but was not granted access to company archives.[27]

The contemporary Swarovski company commissioned historian Dieter Stiefel as «a step towards dealing with our history in a serious and very pro-active manner,» board spokesman Markus Langes-Swarovski said in 2018, however the study was not published because, Langes-Swarovski said, «Swarovski is a company that generally tries to keep the owners’ personal stories largely out of the public eye because it does nothing for the business.»[28]

Swarovski Group’s website omits mention of the Nazi period in the «Our History» section, skipping the years between 1931 and 1949 on its timeline.[29]

Products[edit]

Beetle designed as bottle opener, Swarovski, about 1978, made of rhodium and crystal glass

Container with «potlid», Swarovski. Made of crystal and opaque glass

Candle holder, crystal glass, Swarovski

Swarovski produces products such as glass sculptures, miniature, jewellery, rhinestones, home decor and chandeliers.

All sculptures are marked with a logo. The original edelweiss flower Swarovski logo was replaced by an S.A.L. logo, which was replaced with the swan logo in 1988.[30]

Swarovski glass is produced by melting a mixture of quartz sand, soda, potash and other ingredients at high temperatures.[31] Lead, usually used in the form of lead tetroxide, is not used anymore and all Swarovski Crystal glass produced since 2012 has been lead-free.[32][33] To create crystal glass that lets light refract in a rainbow spectrum, Swarovski coats some of its products with special metallic chemical coatings. For example, Aurora Borealis, or «AB», gives the surface a rainbow appearance.[34] Other coatings are named by the company, including Crystal Transmission, Volcano, Aurum, Shimmer, and Dorado. Coatings may be applied to only part of an object; others are coated twice, and thus are designated AB 2X, Dorado 2X, etc.

Swarovski has developed a unique technology that preserves the brilliance and brightness of crystals without the use of lead dioxide. The hologram on the back of the package contains the inscription: advanced crystal superior brilliant lead-free. Thanks to this, Swarovski crystals are safe to use.[35]

In 2004, Swarovski released Xilion, a copyrighted cut designed to optimize the brilliance of Roses (components with flat backs) and Chatons (diamond cut).

The Swarovski Group includes Tyrolit (makers of abrasive and cutting tools); Swareflex (reflective and luminous road markings); Swarovski Gemstones (synthetic and natural gemstones); and Swarovski Optik (optical instruments such as binoculars and rifle scopes).

Since 2006, the Royal Canadian Mint has issued collectors’ coins with Swarovski crystal components. The 2006 crystal snowflake coin was gold (face value $300), with the reverse having six lens-shaped iridescent crystals on a snowflake. Subsequent years’ crystal snowflake coins have been $20 silver coins featuring different coloured crystals. In 2018, the Canadian mint issued 12 different birthstone coins, each with a different Swarovski crystal.[36] The Canadian mint’s 12-coin 2019 zodiac series will feature 20 Swarovski crystals on each coin.[37]

In 2014, Tristan da Cunha issued a five crown Christmas coin in which a small Swarovski crystal is set in the guiding star behind a coloured picture of one of the magi.[38]

Swarovski has created a line of liquid and solid perfumes.[39]

Exhibitions and museum[edit]

The company runs a crystal-themed museum, the «Swarovski Kristallwelten (Crystal Worlds)» at its original Wattens site (near Innsbruck, Austria). The Crystal Worlds Center is fronted by a grass-covered head, the mouth of which is a fountain.

Swarovski work was exhibited at Asia’s «Fashion Jewel5ry & Accessories Fair» based on the concept of a single continuous beam of fragmented light travelling through a crystal.[40]

In 2012, Swarovski collaborated with the London Design Museum to present an exhibition mixing digital technology with crystals.[41]

Swarovski businesses[edit]

Active-Crystals
In 2007, Swarovski formed a partnership with electronics giant Philips to produce the «Active-Crystals» consumer electronics range.[42] This includes six USB Memory keys and four in-ear headphones, and in 2008 they included Bluetooth wireless earpieces for the brand, all with some form of Swarovski crystal on them as decoration.
Atelier Swarovski
Atelier Swarovski collaborates with major luxury designers to create jewelry collections as well as architecture and home pieces (as part of the Atelier Swarovski Home department).
Viktor and Rolf, Jean-Paul Gaultier, Fredrikson Stallard, Zaha Hadid, John Pawson, Daniel Libeskind, Prince Dimitri, Karl Lagerfeld, Christopher Kane, Mary Katranzou, Iris Apfel, Stephen Webster, Anna della Russo and Jason Wu have each designed collections for Atelier Swarovski.[12]

Penelope Cruz wearing a custom Atelier Versace black gown with Swarovski crystals to the Goya 2017 Awards

Penelope Cruz was the latest global brand ambassador for Atelier Swarovski.[43]

Chamilia
Chamilia creates exclusive beads, charms, and jewelry, many with sparkling crystal details.
Swareflex
A road safety products specialist.
Swarovski
Crystal-based animal and other figurines, ornaments and fashion accessories.
Swarovski Crystal Palace
Avant-garde lighting and design (chandeliers etc.)

Swarovski Gemstone Business
Gemstone designs.
Swarovski Kristallwelten
Museum, Art and Entertainment.
Swarovski Lighting
Finished lighting products and solutions[buzzword] with crystal for architecture.
Swarovski Optik
Optics.
Swarovski Professional
Crystal elements produced by Swarovski
Touchstone Crystal
Swarovski’s direct sales company for ready-made jewelry.
Tyrolit
A manufacturer of bonded grinding and cutoff wheels.

Figurines and collectibles[edit]

Swarovski’s figurines are collectible;[44] its first produced figurine was a stylized mouse. A smaller version of this mouse, now labelled the «replica mouse,» is still sold to this day.
Swarovski Elements crystals were included in some collectible silver coins issued by the Royal Canadian Mint in 2009.[45]

In November 2014, Victoria’s Secret revealed a redesign of its Heavenly Luxe perfume bottle with Swarovski crystals.[46]

Sponsorship and crystal product placement[edit]

Swarovski’s Communications and Branding Business has successfully placed Swarovski crystal in a number of films, theatre productions and fashion shows over the last hundred years.

Films[edit]

Swarovski crystal has been featured in the following films:

  • James Cameron’s 1997 blockbuster Titanic;
  • Baz Luhrmann’s 2001 film Moulin Rouge;
  • the 2002 spy film James Bond: Die Another Day features a scene in which Pierce Brosnan and Halle Berry lie on a bed of ‘diamonds’ which are in fact Swarovski crystal;
  • the 2004 film The Phantom of the Opera, in which the «standing model» of the chandelier was composed of Swarovski crystals;
  • the 2009 documentary film This Is It showed Michael Jackson rehearsing for a concert tour, featuring costumes covered in Swarovski crystals;[47]
  • Natalie Portman’s dress in the 2010 film Black Swan;
  • the 2012 James Bond installment Skyfall, in which designer Stephen Webster used over 60,000 Swarovski crystals to adorn the Bond girl Severine;
  • A Royal Night Out featured costume jewelrymade with Swarovski jewelry;
  • The Greatest Showman starring Hugh Jackman;
  • Beauty and the Beast starring Emma Watson;
  • Bohemian Rhapsody (featured in the crown worn by Rami Malek’s Freddie Mercury);[48] and
  • Rocketman.[49]

Audrey Hepburn wearing the Swarovski crystal tiara in Breakfast at Tiffany’s

All the jewelry from Gentlemen Prefer Blondes starring Marilyn Monroe were Swarovski crystal.[50] Additionally, the tiara worn by Audrey Hepburn in Breakfast at Tiffany’s was adorned in Swarovski crystal.[51]

Marilyn Monroe wearing Swarovski crystals in Gentlemen Prefer Blondes

Theatre productions[edit]

The West End theatre production of Follies featured over 600,000 Swarovski crystals,[52] while the West End musical production of Aladdin used over 2 million Swarovski crystals.[53]

The 2018 production of Dreamgirls incorporated one million Swarovski crystals into the production, adorning 275 costumes and three crystal curtains.[54]

Music tours[edit]

The American singer Madonna wore a Swarovski crystal dress in her Rebel Heart Tour while performing her song Music.[55]

Adriana Lima at Victoria’s Secret with Million Dollar Fantasy Bra by jeweller Damiani

Rihanna also wore an entire Swarovski crystal dress in her appearance at the American Grammys.[56]

Michael Jackson’s crystal glove, which sold for $192,000 at auction in 2010, was also made of Swarovski crystal.[57]

Fashion shows[edit]

Swarovski has worked with Victoria’s Secret and their Fashion Show for 15 years.[58] For the 2018 Fashion Show, Victoria’s Secret model Elsa Hosk wore a Fantasy Bra featuring over one million dollars’ worth of Swarovski crystal.[59]

In 2017, Swarovski commissioned a $60,000 Art Deco-styled dress in the style of Marlene Dietrich’s famous «nude dress», from Berlin-based fashion tech company ElektroCouture to honour her legacy 25 years after her death. It contains 2,000 crystals in addition to 150 LED lights.[60] ElektroCouture owner Lisa Lang said that the dress was inspired by electrical diagrams and correspondence that took place between the actress and fashion designer Jean Louis in 1958. «She wanted a dress that glows, she wanted to be able to control it herself from the stage and she knew she could have died of an electric stroke had it ever been realized.» The dress created by Lang’s company was featured in French-German broadcaster Arte’s documentary Das letzte Kleid der Marlene Dietrich («The Last Dress of Marlene Dietrich»).[61]

Swarovski actively collaborates with high-profile fashion designers for numerous Fashion Weeks taking place around the world. For London Fashion Week in 2018, Swarovski collaborated with the House of Holland, Mary Katrantzou and Richard Quinn.[62] For New York Fashion Week in 2018, Swarovski collaborated with Jason Wu, Alexander Wang, Brandon Maxwell, Gabriela Hearst and Rosie Assoulin.[63]

A notable client of Swarovski was Liberace, who acquired a large number of their rhinestones and used them to cover many items he owned, including his piano and his car. Liberace’s success and fame were a major driver for Swarovski’s brand, growth and success, and the company recognized this by creating an exceptionally large rhinestone dubbed «the Heart of Liberace».[64] This piece, weighing 115,000 carats (20 kg; 50 lb) was presented to Liberace in 1985. It is now on display as part of the Liberace exhibition at the Hollywood Car Museum in Las Vegas.[65] The crystal has 134 facets, and measures 31 by 23 cm (12.2 by 9 inches). At the time, the crystal was valued at $50,000 (equivalent to $125,000 in 2021).[66]

Partnerships[edit]

Since 2004, Swarovski has provided the 2.7-meter-diameter (9 ft), 250-kilogram (550 lb) star or snowflake that tops the Rockefeller Center Christmas Tree in New York City.[67] Smaller versions of this are sold as Annual Edition ornaments.

Swarovski owned the Austrian football club FC Swarovski Tirol from 1986 to 1992.

In 2018, celebrity chef Nadiya Hussain, TV personality Katie Piper, and CoppaFeel founder Kris Hallenga, were announced as Swarovski’s latest ambassadors, and starred in the brand’s ongoing #BrillianceforAll campaign.[68]

In 2019, Swarovski partnered with Dior for its exhibition at the Victoria and Albert Museum, featuring archival designer pieces emblazoned with Swarovski crystal.[69]

Swarovski annually hosts the Designers of the Future Award in recognition of young and up-and-coming designers.[70] The previous winners of the Swarovski Designers of the Future Award include influential designers and architects: Ross Lovegrove, Greg Lynn, Troika, Fredrikson Stallard, Erwin Redl, Eyal Burstein, Asif Khan, Guilherme Torres, Jeanne Gang and Mexico City-based global architecture and design practice Fernando Romero Enterprise (FR-EE).[71] The 2018 winners were Frank Kolkman, an experimental Dutch designer focused on robotic technologies; Study O Portable, a research-based Dutch-Japanese practice making objects about the designed environment, and Yosuke Ushigome of TAKRAM, a creative Japanese technologist specializing in emerging technologies.[70]

Gallery[edit]

  • Swarovski Wattens

  • The factory in Wattens

    The factory in Wattens

  • Swarovskistraße Wattens September 2007

    Swarovskistraße Wattens September 2007

  • Swarovski in Richmond Hill, Ontario

See also[edit]

  • Swarovski Kristallwelten (Crystal Worlds)

References[edit]

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  52. ^ Keys, Vanessa (13 November 2017). «Ever wanted to know what 600,000 Swarovski crystals looks like?».
  53. ^ «Swarovski Group website». Swarovski. Archived from the original on 7 August 2019. Retrieved 7 August 2019.
  54. ^ Tube, Stage. «VIDEO: Get a Look Behind the Scenes at the Costumes of DREAMGIRLS». BroadwayWorld.com. Archived from the original on 7 August 2019. Retrieved 7 August 2019.
  55. ^ Rogers, Sam. «Madonna’s Most Sensational Stage Costumes». British Vogue. Archived from the original on 15 August 2018. Retrieved 7 August 2019.
  56. ^ Feller, Madison (29 January 2018). «Rihanna’s Grammy Dress Had 50,000 More Crystals Than Her CFDA Naked Dress». ELLE. Archived from the original on 7 August 2019. Retrieved 7 August 2019.
  57. ^ «Michael Jackson’s sequined glove sells for £127,000». Telegraph.co.uk. 28 June 2010.
  58. ^ «See the VS Fashion Show Outfit That Boasts 450,000 Crystals». Us Weekly. Archived from the original on 28 December 2016. Retrieved 11 June 2017.
  59. ^ «Here’s Every Victoria’s Secret Angel Who Has Worn the Fantasy Bra». Glamour. 2 November 2015. Archived from the original on 7 August 2019. Retrieved 7 August 2019.
  60. ^ Knowles, Kitty (1 May 2018). «ElektroCouture: Inside The Fashion House Behind Swarovski’s $60,000 Light-Up Dress». Forbes. Archived from the original on 31 January 2019. Retrieved 30 January 2019.
  61. ^ Tran, Quynh (10 April 2017). «Marlene Dietrich’s Fashion Tech Vision». Women’s Wear Daily. Archived from the original on 31 January 2019. Retrieved 30 January 2019.
  62. ^ «London Fashion Week — Swarovski». Archived from the original on 7 August 2019. Retrieved 7 August 2019.
  63. ^ «NY Fashion Week AW18». Swarovski Group. Retrieved 7 August 2019.[dead link]
  64. ^ «Liberace – From Bluthner to Baldwin Crystals – «Mr. Showmanship»«. Europianos. Retrieved 22 November 2021.
  65. ^ «Film TV Cars Gallery». Hollywood Car Museum. Retrieved 22 November 2021.
  66. ^ «The Heart of Liberace» by @Swarovski, 1985. on Instagram. 5 December 2017. Retrieved 22 November 2021.
  67. ^ «Rockefeller Center Christmas Tree: 6 Things You Didn’t Know About New York’s Most Famous Evergreen». Forbes. 30 November 2016. Archived from the original on 27 March 2018. Retrieved 26 March 2018.
  68. ^ Calder, Emma (15 May 2018). «Swarovski partners with UK personalities to encourage female empowerment». Professional Jeweler. Archived from the original on 23 May 2018. Retrieved 15 May 2018.
  69. ^ Klerk, Amy de (31 January 2019). «All the beautiful gowns you can expect to see at the V&A’s Dior exhibition». Harper’s BAZAAR. Archived from the original on 6 August 2019. Retrieved 6 August 2019.
  70. ^ a b Magazine, Wallpaper* (19 April 2018). «Designers of the Future award winners announced in Milan». Wallpaper*. Archived from the original on 7 August 2019. Retrieved 7 August 2019.
  71. ^ «Winners of the 2018 Designers of the Future Award». Selections Arts. 26 April 2018. Archived from the original on 7 August 2019. Retrieved 7 August 2019.

External links[edit]

Wikimedia Commons has media related to Swarovski.

  • Official website
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На основании Вашего запроса эти примеры могут содержать грубую лексику.


На основании Вашего запроса эти примеры могут содержать разговорную лексику.

Предложения


Добро пожаловать в «Хрустальные миры Swarovski» (Swarovski Crystal Worlds) — волшебное королевство, которое находится в Ваттенсе вблизи Инсбрука, Австрия.



Welcome to Swarovski Crystal Worlds, a magic kingdom located in Wattens near Innsbruck, Austria.

Другие результаты


Swarovski Professional, Atelier Swarovski, Swarovski Gemstones Business и наше подразделение персонализированных украшений в США, Chamilia, — сертифицированные участники RJC.



Swarovski Professional, Atelier Swarovski, Swarovski Gemstones Business and our US-based personalized jewellery business unit, Chamilia are certified RJC members.


Лица, владеющие большими шкатулками для драгоценностей или футлярами, должны повесить ожерелья Swarovski или браслеты Swarovski отдельно от других предметов.



Individuals who very own big jewellery packing containers or cases have to dangle Swarovski crystal necklaces or bracelets one after the other from different items.


Лица, владеющие большими шкатулками для драгоценностей или футлярами, должны повесить ожерелья Swarovski или браслеты Swarovski отдельно от других предметов.



Individuals who own large jewelry boxes or cases should hang Swarovski crystal necklaces or Swarovski crystal bracelets separately from other items.


Nomination использует большое разнообразие драгоценных и полудрагоценных камней, а также кубический цирконий, синтетические камни, элементы Swarovski и цирконы Swarovski.



Nomination uses a wide variety of precious and semiprecious gemstones as well as Cubic Zirconia, synthetic stones, Swarovski Elements and Swarovski Zirconia.


Компания Swarovski Crystal Business (Swarovski) противостоит рабству и торговле людьми.


Серьги с кристаллами Swarovski Клипсы с кристаллами Swarovski Цепочки с кристаллами Swarovski Цепочки с цирконами Swarovski Kолье с кристаллами Swarovski Брошки с кристаллами Swarovski Брошки Кольца с кристаллами Swarovski Браслеты с кристаллами Swarovski Браслеты с кристаллами Swarovski


Торговые марки, логотипы, персонажи и знаки обслуживания (далее совместно именуемые «торговые марки») (например Даниэль Сваровски, Swarovski, лебедь Swarovski, логотип Swarovski и марки произведений Swarovski) представляют собой защищённые торговые марки и торговые названия Swarovski AG.



The trademarks, logos, characters, and service marks (collectively hereafter referred to as «trademarks») (e.g., Swarovski Optik as well as Swarovski’s product labels etc,) are protected trademarks or trade names of Swarovski AG and D. Swarovski KG.


Продукция SWAROVSKI OPTIK продается компанией Swarovski Crystal Online AG с головным офисом в Швейцарии.


Компания также планирует продолжить свою приверженность программам, таким как Swarovski Waterschool и Swarovski Foundation, а также вдохновлять следующее поколение и отстаивать права и возможности женщин.



The company also plans to continue with its commitment to programmes such as the Swarovski Waterschool and Swarovski Foundation, as well as inspiring the next generation and championing female empowerment.


Изделия Swarovski продаёт компания Swarovski Crystal Online AG, центральное отделение которой находится в Швейцарии.



The purchase of Swarovski products takes place at Swarovski Crystal Online AG, headquartered in Switzerland.


Председатель исполнительного совета директоров Swarovski, председатель фонда Swarovski Foundation



Member of the Swarovski Executive Board and Chair of the Swarovski Foundation


Отдельные компоненты Swarovski выпускаются под маркой Swarovski Elements.


Daniel Swarovski основал компанию Swarovski в Австрии в 1862 году, а в 1892 году разработала новую технику для механизированной ограненнки кристаллов стекла Chatons, которые до сих пор носит имя Swarovski.



Daniel Swarovski founded the Swarovski Company in Austria in 1862 and, in 1892, developed a new mechanized technique for faceted glass crystals creating a sparkling, diamond-like «Chatons» that still bears the Swarovski name.


С другой стороны, имитация бриллианта — это материал, который визуально напоминает натуральный бриллиант, но не обязательно имеет идентичные химические свойства с натуральным драгоценным камнем, как, например, топаз или горный хрусталь, или же искусственные камни, такие как фианит Swarovski или кристалл Swarovski.



Diamond imitations, on the other hand, are materials that visually resemble natural diamonds but do not necessarily share the same chemical characteristics, such as genuine gemstones like topaz or rock crystal, or created stones like Swarovski Zirconia or Swarovski Crystal.


На страницах этого сайта термины «компания» и «Swarovski» относятся к Swarovski Crystal Online AG и ко всем юридическим лицам в составе группы Swarovski.



Throughout this Website, «its», «the company», and «Swarovski» refer to Swarovski Crystal Online AG and to all legal entities within the Swarovski Group.


В рамках коллекции своей компании Atelier Swarovski, созданной в результате сотрудничества дизайнеров, в прошлом году Надя Сваровски (Nadja Swarovski) запустила линию Swarovski Created Diamonds в коллекции изысканных ювелирных изделий, разработанных совместно с Пенелопой Круз (Penélope Cruz).



As part of her Atelier Swarovski collection of designer collaborations, last year Nadja Swarovski, executive board member and creative director, launched Swarovski Created Diamonds in a fine-jewellery collection designed with Penélope Cruz.


Дизайн интерьера комплекса разработан при участии Swarovski.



The interior design of the residence was developed with the participation of Swarovski.


Инновационная технология Swarovski придаёт жемчужинам таинственное сияние, словно исходящее изнутри.



The innovative technology by Swarovski gives the pearl a mysterious glow, which appears to be radiating from within the pearl itself.


Флешки инкрустированные стразами австрийского хрусталя — настоящие кристаллы swarovski.



Flash drives inlaid with pastes of the luxury strass — the real crystals swarovski.

Ничего не найдено для этого значения.

Предложения, которые содержат Swarovski» (Swarovski

Результатов: 926. Точных совпадений: 1. Затраченное время: 138 мс

Documents

Корпоративные решения

Спряжение

Синонимы

Корректор

Справка и о нас

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Индекс выражения: 1-400, 401-800, 801-1200

Индекс фразы: 1-400, 401-800, 801-1200

Источник
Swarovski

Swarovskilogo.png
Type Private
Industry Fashion, crystal, and jewelry
Founded 1895; 128 years ago (as A. Kosmann, D. Swarovski & Co.)
Founders
  • Daniel Swarovski
  • Armand Kosmann
  • Franz Weis
Headquarters Wattens, Innsbruck-Land District, Austria

Key people
  • Alexis Nasard (CEO)[1]
  • Giovanna Battaglia Engelbert (Creative Director)
  • Markus Langes-Swarovski
  • Nadja Swarovski
  • Mathias Margreiter
  • Dr Christoph Swarovski
  • Andreas Buchbauer
  • Arno Pilcher
Products Crystal, genuine gemstones, created stones, accessories, and lighting
Revenue €2.7 billion[2]

Number of employees

 ~29,000 (2020[2])
Website swarovski.com

Swarovski (, German: [svaˈrɔfski] (listen)) is an Austrian producer of glass based in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski.

The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glass, jewelry and accessories; Swarovski Optik, which produces optical instruments such as telescopes, telescopic sights for rifles, and binoculars; and Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines.

Today, the Swarovski Crystal Business is one of the highest grossing business units within Swarovski, with a global reach of approximately 3,000 stores in roughly 170 countries, more than 29,000 employees, and a revenue of about 2.7 billion euros (in 2018).[3]

Swarovski is now run by the fifth generation of family members.[3] It has been announced, however, that for the first time in the company’s key history, senior management positions will come to be fulfilled by non-family members during the course of 2022.[1]

History

Daniel Swarovski (1862–1956), the founder of the company

Daniel Swarovski was born in northern Bohemia (now the Czech Republic), 20 km (12 miles) from the current border with Poland.[4][5] His father was a glass cutter and owned a small glass factory. It was there that the young Swarovski served an apprenticeship, becoming skilled in the art of glass-cutting. In 1892 he patented an electric cutting machine that facilitated the production of crystal glass.[6][7]

1899 advertisement for Kosmann, D. Swarovski & Co., featuring the edelweiss flower in its logo

1899 advertisement for Kosmann, D. Swarovski & Co., featuring the edelweiss flower in its logo

Swarovski Kristallwelten Store

Swarovski Kristallwelten Store

In 1895, Swarovski, financier Armand Kosmann, and Franz Weis founded the Swarovski company, originally known as A. Kosmann, D. Swarovski & Co. and shortened to KS & Co.[7] The company established a crystal-cutting factory in Wattens, Tyrol (Austria), to take advantage of local hydroelectricity for the energy-intensive grinding processes Daniel Swarovski had patented. This factory was home to the first crystal-cutting machines that revolutionized the jewelry business by creating a method for the mass production of crystals.[8] Swarovski’s vision was to make «a diamond for everyone» by making crystals affordable.[7][6][9]

In 1899, it first used the edelweiss flower in its logo and expanded to France, where it was known as Pierres Taillées du Tyrol («Cut stones from Tyrol»). In 1919, Swarovski founded Tyrolit, bringing the grinding and polishing tools from the crystal business into a different market.[7]

In 1935, Swarovski’s son Wilhelm created a customized pair of binoculars, which led to the launch of Swarovski Optik 14 years later. Swarovski Optik manufactures optical instruments such as binoculars, spotting scopes, rifle scopes and telescopes.[7]

In 1977, Swarovski entered the United States’ jewelry market.

Remaining a family-run business, Swarovski appointed Robert Buchbauer, the great-great-grandson of company founder Daniel Swarovski, as its new CEO in April 2020 with Mathias Margreiter serving as the company’s CFO.[1] Buchbauer had previously served as chairman of the company’s executive board and as head of its consumer goods division, positions he retained after being appointed as CEO.[10] Reported at the time as a major company shake-up,[2] the change would see the founder’s great-great granddaughter, Nadja Swarovski, lose her roles managing the company’s communications strategy along with its fine jewelry label Atelier Swarovski;[10][11] she had previously become the first female member of the Swarovski executive board in 2012, a role she retained along with responsibility for the company’s sustainability efforts and its charitable foundation.[12][13] Alongside the executive changes, the company also closed 750 retail stores, laid off some 6,000 employees, and promoted its B2B creative director Giovanna Battaglia Engelbert to serve as the Global Creative Director of Swarovski Group, the first so-named person in the company’s 125 year history.[11][14][15]

Tasked with the full creative direction of Swarovksi and with the responsibility to «re-imagine [its] product portfolio across all divisions»,[13] Engelbert released her first retail collection for the company in February 2021 with a second collection released in September of the same year; both drew on archival references to designs that founder Daniel Swarovski had created for the company.[16][17][18] Expanding the company’s retail offering, Engelbert also hired Swarovski-family member Marina Raphael to design and develop its first handbag line,[19][20] to be released under the company’s Atelier Swarovski marque.[21]

Further shake-ups to the company’s management would follow in late 2021; less than 18 months into their roles, Robert Buchbauer and Mathias Margreiter were announced to be stepping down from their CEO and CFO positions. Shareholder disputes over restructuring plans for the company were cited as the cause of the change. In October 2021, Michele Molon was appointed as the company’s interim CEO with Frederik Westring announced as its CFO.[1] The change would mark the first time that Swarovski would be led by a non-family member, with Italian-born Molon long having worked at the company but unrelated to founder Daniel Swarovski.[22]

Nazi period

Members of the Swarovski family were early, active and enthusiastic champions of National Socialism, and at least six of its members maintained membership in the illegal party prior to Austria’s annexation to National Socialist Germany on 12 March 1938.[23] Three weeks earlier, 500 marchers in the Tyrolean town of Wattens held a torchlight procession that ended with chants of «Sieg Heil» and «Heil Hitler.» The majority of the participants, police determined, were Swarovski plant employees, among them Swarovski family heirs Alfred, Wilhelm and Friedrich.[24]

In its report to the state police on 14 February 1947, the Innsbruck district administrator called company head Alfred Swarovski «an enthusiastic member of the NSDAP.»[25] Alfred Swarovski praised Hitler at business gatherings and took actions as a regional business leader to ensure that «Tyrolean industry could be integrated as smoothly as possible into the enormous gears of the economy of Greater Germany and into the National Socialist economic order.» He sent «grateful loyalty greetings» to Adolf Hitler on his 49th birthday and arranged a donation of 100,000 shillings for Hitler to establish a holiday home in Tyrol.[26]

The company exploited its political connections and stewardship of the regional business association to emerge stronger from the Nazi era. During the war it diversified its production and expanded its business lines, adding abrasives, optical devices, telescopes, binoculars and other product lines during the war and growing from 500 to almost 1,200 employees between the Anschluss and March 1944.

«From my party affiliation, I only took advantage of the fact that it was possible for me as a party member to initiate the negotiations necessary for maintaining the company and to bring it to a successful conclusion with the responsible economic agencies of the Reich.» Alfred Swarovski told the Innsbruck People’s Court after the war.

In 1994, historian Horst Schreiber wrote about Swarovski’s past but was not granted access to company archives.[27]

The contemporary Swarovski company commissioned historian Dieter Stiefel as «a step towards dealing with our history in a serious and very pro-active manner,» board spokesman Markus Langes-Swarovski said in 2018, however the study was not published because, Langes-Swarovski said, «Swarovski is a company that generally tries to keep the owners’ personal stories largely out of the public eye because it does nothing for the business.»[28]

Swarovski Group’s website omits mention of the Nazi period in the «Our History» section, skipping the years between 1931 and 1949 on its timeline.[29]

Products

Beetle designed as bottle opener, Swarovski, about 1978, made of rhodium and crystal glass

Beetle designed as bottle opener, Swarovski, about 1978, made of rhodium and crystal glass

Container with "potlid", Swarovski. Made of crystal and opaque glass

Container with «potlid», Swarovski. Made of crystal and opaque glass

Candle holder, crystal glass, Swarovski

Candle holder, crystal glass, Swarovski

Mawi x Atelier Swarovski

Mawi x Atelier Swarovski

Swarovski produces products such as glass sculptures, miniature, jewellery, rhinestones, home decor and chandeliers.

All sculptures are marked with a logo. The original edelweiss flower Swarovski logo was replaced by an S.A.L. logo, which was replaced with the swan logo in 1988.[30]

Swarovski glass is produced by melting a mixture of quartz sand, soda, potash and other ingredients at high temperatures.[31] Lead, usually used in the form of lead tetroxide, is not used anymore and all Swarovski Crystal glass produced since 2012 has been lead-free.[32][33] To create crystal glass that lets light refract in a rainbow spectrum, Swarovski coats some of its products with special metallic chemical coatings. For example, Aurora Borealis, or «AB», gives the surface a rainbow appearance.[34] Other coatings are named by the company, including Crystal Transmission, Volcano, Aurum, Shimmer, and Dorado. Coatings may be applied to only part of an object; others are coated twice, and thus are designated AB 2X, Dorado 2X, etc.

Swarovski has developed a unique technology that preserves the brilliance and brightness of crystals without the use of lead dioxide. The hologram on the back of the package contains the inscription: advanced crystal superior brilliant lead-free. Thanks to this, Swarovski crystals are safe to use.[35]

In 2004, Swarovski released Xilion, a copyrighted cut designed to optimize the brilliance of Roses (components with flat backs) and Chatons (diamond cut).

The Swarovski Group includes Tyrolit (makers of abrasive and cutting tools); Swareflex (reflective and luminous road markings); Swarovski Gemstones (synthetic and natural gemstones); and Swarovski Optik (optical instruments such as binoculars and rifle scopes).

Since 2006, the Royal Canadian Mint has issued collectors’ coins with Swarovski crystal components. The 2006 crystal snowflake coin was gold (face value $300), with the reverse having six lens-shaped iridescent crystals on a snowflake. Subsequent years’ crystal snowflake coins have been $20 silver coins featuring different coloured crystals. In 2018, the Canadian mint issued 12 different birthstone coins, each with a different Swarovski crystal.[36] The Canadian mint’s 12-coin 2019 zodiac series will feature 20 Swarovski crystals on each coin.[37]

In 2014, Tristan da Cunha issued a five crown Christmas coin in which a small Swarovski crystal is set in the guiding star behind a coloured picture of one of the magi.[38]

Swarovski has created a line of liquid and solid perfumes.[39]

Exhibitions and museum

The company runs a crystal-themed museum, the «Swarovski Kristallwelten (Crystal Worlds)» at its original Wattens site (near Innsbruck, Austria). The Crystal Worlds Center is fronted by a grass-covered head, the mouth of which is a fountain.

Swarovski work was exhibited at Asia’s «Fashion Jewel5ry & Accessories Fair» based on the concept of a single continuous beam of fragmented light travelling through a crystal.[40]

In 2012, Swarovski collaborated with the London Design Museum to present an exhibition mixing digital technology with crystals.[41]

Swarovski businesses

Active-Crystals
In 2007, Swarovski formed a partnership with electronics giant Philips to produce the «Active-Crystals» consumer electronics range.[42] This includes six USB Memory keys and four in-ear headphones, and in 2008 they included Bluetooth wireless earpieces for the brand, all with some form of Swarovski crystal on them as decoration.
Atelier Swarovski
Atelier Swarovski collaborates with major luxury designers to create jewelry collections as well as architecture and home pieces (as part of the Atelier Swarovski Home department).
Viktor and Rolf, Jean-Paul Gaultier, Fredrikson Stallard, Zaha Hadid, John Pawson, Daniel Libeskind, Prince Dimitri, Karl Lagerfeld, Christopher Kane, Mary Katranzou, Iris Apfel, Stephen Webster, Anna della Russo and Jason Wu have each designed collections for Atelier Swarovski.[12]

Penelope Cruz wearing a custom Atelier Versace black gown with Swarovski crystals to the Goya 2017 Awards

Penelope Cruz wearing a custom Atelier Versace black gown with Swarovski crystals to the Goya 2017 Awards

Penelope Cruz was the latest global brand ambassador for Atelier Swarovski.[43]

Chamilia
Chamilia creates exclusive beads, charms, and jewelry, many with sparkling crystal details.
Swareflex
A road safety products specialist.
Swarovski
Crystal-based animal and other figurines, ornaments and fashion accessories.
Swarovski Crystal Palace
Avant-garde lighting and design (chandeliers etc.)

IRIS by Fredrikson Stallard for Swarovski Crystal Palace (2011)

Swarovski Gemstone Business
Gemstone designs.
Swarovski Kristallwelten
Museum, Art and Entertainment.
Swarovski Lighting
Finished lighting products and solutions[buzzword] with crystal for architecture.
Swarovski Optik
Optics.
Swarovski Professional
Crystal elements produced by Swarovski
Touchstone Crystal
Swarovski’s direct sales company for ready-made jewelry.
Tyrolit
A manufacturer of bonded grinding and cutoff wheels.

Figurines and collectibles

Swarovski’s figurines are collectible;[44] its first produced figurine was a stylized mouse. A smaller version of this mouse, now labelled the «replica mouse,» is still sold to this day.
Swarovski Elements crystals were included in some collectible silver coins issued by the Royal Canadian Mint in 2009.[45]

In November 2014, Victoria’s Secret revealed a redesign of its Heavenly Luxe perfume bottle with Swarovski crystals.[46]

Sponsorship and crystal product placement

Swarovski’s Communications and Branding Business has successfully placed Swarovski crystal in a number of films, theatre productions and fashion shows over the last hundred years.

Films

Swarovski crystal has been featured in the following films:

  • James Cameron’s 1997 blockbuster Titanic;
  • Baz Luhrmann’s 2001 film Moulin Rouge;
  • the 2002 spy film James Bond: Die Another Day features a scene in which Pierce Brosnan and Halle Berry lie on a bed of ‘diamonds’ which are in fact Swarovski crystal;
  • the 2004 film The Phantom of the Opera, in which the «standing model» of the chandelier was composed of Swarovski crystals;
  • the 2009 documentary film This Is It showed Michael Jackson rehearsing for a concert tour, featuring costumes covered in Swarovski crystals;[47]
  • Natalie Portman’s dress in the 2010 film Black Swan;
  • the 2012 James Bond installment Skyfall, in which designer Stephen Webster used over 60,000 Swarovski crystals to adorn the Bond girl Severine;
  • A Royal Night Out featured costume jewelrymade with Swarovski jewelry;
  • The Greatest Showman starring Hugh Jackman;
  • Beauty and the Beast starring Emma Watson;
  • Bohemian Rhapsody (featured in the crown worn by Rami Malek’s Freddie Mercury);[48] and
  • Rocketman.[49]

Audrey Hepburn wearing the Swarovski crystal tiara in Breakfast at Tiffany's

Audrey Hepburn wearing the Swarovski crystal tiara in Breakfast at Tiffany’s

All the jewelry from Gentlemen Prefer Blondes starring Marilyn Monroe were Swarovski crystal.[50] Additionally, the tiara worn by Audrey Hepburn in Breakfast at Tiffany’s was adorned in Swarovski crystal.[51]

Marilyn Monroe wearing Swarovski crystals in Gentlemen Prefer Blondes

Marilyn Monroe wearing Swarovski crystals in Gentlemen Prefer Blondes

Theatre productions

The West End theatre production of Follies featured over 600,000 Swarovski crystals,[52] while the West End musical production of Aladdin used over 2 million Swarovski crystals.[53]

The 2018 production of Dreamgirls incorporated one million Swarovski crystals into the production, adorning 275 costumes and three crystal curtains.[54]

Music tours

The American singer Madonna wore a Swarovski crystal dress in her Rebel Heart Tour while performing her song Music.[55]

Adriana Lima at Victoria's Secret with Million Dollar Fantasy Bra by jeweller Damiani

Adriana Lima at Victoria’s Secret with Million Dollar Fantasy Bra by jeweller Damiani

Rihanna also wore an entire Swarovski crystal dress in her appearance at the American Grammys.[56]

Michael Jackson’s crystal glove, which sold for $192,000 at auction in 2010, was also made of Swarovski crystal.[57]

Fashion shows

Swarovski has worked with Victoria’s Secret and their Fashion Show for 15 years.[58] For the 2018 Fashion Show, Victoria’s Secret model Elsa Hosk wore a Fantasy Bra featuring over one million dollars’ worth of Swarovski crystal.[59]

In 2017, Swarovski commissioned a $60,000 Art Deco-styled dress in the style of Marlene Dietrich’s famous «nude dress», from Berlin-based fashion tech company ElektroCouture to honour her legacy 25 years after her death. It contains 2,000 crystals in addition to 150 LED lights.[60] ElektroCouture owner Lisa Lang said that the dress was inspired by electrical diagrams and correspondence that took place between the actress and fashion designer Jean Louis in 1958. «She wanted a dress that glows, she wanted to be able to control it herself from the stage and she knew she could have died of an electric stroke had it ever been realized.» The dress created by Lang’s company was featured in French-German broadcaster Arte’s documentary Das letzte Kleid der Marlene Dietrich («The Last Dress of Marlene Dietrich»).[61]

Swarovski actively collaborates with high-profile fashion designers for numerous Fashion Weeks taking place around the world. For London Fashion Week in 2018, Swarovski collaborated with the House of Holland, Mary Katrantzou and Richard Quinn.[62] For New York Fashion Week in 2018, Swarovski collaborated with Jason Wu, Alexander Wang, Brandon Maxwell, Gabriela Hearst and Rosie Assoulin.[63]

A notable client of Swarovski was Liberace, who acquired a large number of their rhinestones and used them to cover many items he owned, including his piano and his car. Liberace’s success and fame were a major driver for Swarovski’s brand, growth and success, and the company recognized this by creating an exceptionally large rhinestone dubbed «the Heart of Liberace».[64] This piece, weighing 115,000 carats (20 kg; 50 lb) was presented to Liberace in 1985. It is now on display as part of the Liberace exhibition at the Hollywood Car Museum in Las Vegas.[65] The crystal has 134 facets, and measures 31 by 23 cm (12.2 by 9 inches). At the time, the crystal was valued at $50,000 (equivalent to $125,000 in 2021).[66]

Partnerships

Since 2004, Swarovski has provided the 2.7-meter-diameter (9 ft), 250-kilogram (550 lb) star or snowflake that tops the Rockefeller Center Christmas Tree in New York City.[67] Smaller versions of this are sold as Annual Edition ornaments.

Swarovski owned the Austrian football club FC Swarovski Tirol from 1986 to 1992.

In 2018, celebrity chef Nadiya Hussain, TV personality Katie Piper, and CoppaFeel founder Kris Hallenga, were announced as Swarovski’s latest ambassadors, and starred in the brand’s ongoing #BrillianceforAll campaign.[68]

In 2019, Swarovski partnered with Dior for its exhibition at the Victoria and Albert Museum, featuring archival designer pieces emblazoned with Swarovski crystal.[69]

Swarovski annually hosts the Designers of the Future Award in recognition of young and up-and-coming designers.[70] The previous winners of the Swarovski Designers of the Future Award include influential designers and architects: Ross Lovegrove, Greg Lynn, Troika, Fredrikson Stallard, Erwin Redl, Eyal Burstein, Asif Khan, Guilherme Torres, Jeanne Gang and Mexico City-based global architecture and design practice Fernando Romero Enterprise (FR-EE).[71] The 2018 winners were Frank Kolkman, an experimental Dutch designer focused on robotic technologies; Study O Portable, a research-based Dutch-Japanese practice making objects about the designed environment, and Yosuke Ushigome of TAKRAM, a creative Japanese technologist specializing in emerging technologies.[70]

Gallery

  • Swarovski Wattens

  • The factory in Wattens

    The factory in Wattens

  • Swarovskistraße Wattens September 2007

    Swarovskistraße Wattens September 2007

  • Swarovski in Richmond Hill, Ontario

See also

  • Swarovski Kristallwelten (Crystal Worlds)

References

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External links

Wikimedia Commons has media related to Swarovski.

  • Official website


This page was last edited on 5 February 2023, at 14:29

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Swarovski: перевод, синонимы, произношение, примеры предложений, антонимы, транскрипция

Произношение и транскрипция

Картинки

Предложения со словом «Swarovski»

Necklaces on rep ribbons of fabric, feathers, lace, stones Swarovski .

Платье из поролоновой ткани на хлопковой трикотажной основе со склдками на талии, на спинке молния.

The finest SWAROVSKI STRASS lead crystal is predominantly used in our Crystal Lights.

Самый прекрасный STRASS SWAROVSKI ведет, кристалл преобладающе используется в наших Кристаллических Огнях.

The Mayon gown is made of tulle encrusted with Swarovski crystals in 12-toned color palette that ranged from yellow to dark red.

Платье Mayon выполнено из тюля, инкрустированного кристаллами Swarovski в 12 — тоновой цветовой гамме, которая варьировалась от желтого до темно — красного.

Swarovski also has a line of collars and leashes for dogs with crystals.

У Swarovski также есть линия ошейников и поводков для собак с кристаллами.

This one of a kind guitar is decorated with Swarovski crystals.

Эта единственная в своем роде гитара украшена кристаллами Swarovski .

Словосочетания

  • swarovski boutique — сваровски бутик
  • swarovski — сваровски
  • swarovski crystals — Кристаллы Сваровски
  • swarovski stones — сваровски камни
  • swarovski crystal — Сваровски
  • swarovski elements — Сваровски
  • swarovski rhinestones — сваровски стразы

Предлагаем Вашему вниманию современный англо-русский и русско-английский словарь EnglishLib, в котором содержиться более 2 000 000 слов и фраз. На этой странице содержится полезная информации о слове «Swarovski».
А именно, здесь можно найти перевод (значение) «Swarovski» на русском языке, синонимы, антонимы, краткое определение слова «Swarovski» , произношение и транскрипцию к слову «Swarovski». Также, к слову «Swarovski» представлено грамотно составленные примеры предложений для лучшего восприятия слова в контексте.

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Источник
Swarovski AG
Swarovski.png
Год основания

1895
Расположение

Flag of Austria.svg Австрия
Ключевые фигуры

Даниэль Сваровски (Daniel Swarovski)
Отрасль

Производство и обработка хрусталя, производство бижутерии
Продукция

Кристаллы из хрусталя «Swarovski»
Сайт

www.swarovski.com

Swarovski AG — австрийская компания, специализирующаяся на производстве украшений из стекла (хрусталя) и огранке синтетических и природных драгоценных камней. Известна как производитель стразов под брендом «Кристаллы Swarovski».

«Кристаллы» производятся компанией Swarovski AG Feldmeilen, близ Цюриха, Швейцария. Группа Swarovski также включает в себя Tyrolit (производство абразивных и режущих материалов), Swareflex (рефлексивные и люминесцентные дорожные маркировки), Signity (производство синтетических драгоценных камней) и Optik (оптические инструменты).

Компания управляет кристаллическим технопарком «Кристаллические миры Swarovski» на своем эксклюзивном участке Ваттенс (близ Инсбрука, Австрия).

Содержание

  • 1 История
  • 2 Swarovski Crystal
  • 3 Swarovski Gems
    • 3.1 Active-Crystals
  • 4 Сваровски-оптик
  • 5 Источники
  • 6 Ссылки
  • 7 Примечания

История

В 1892 году Даниель Сваровски изобрел автоматическую ограночную машину. В 1895 году им была основана компания Swarovski, и его машину впервые установили на ограночную фабрику в Ваттенс — здесь он мог использовать в своих интересах местную гидроэлектростанцию для энергоёмких процессов размола и переработки хрусталя.

Все скульптуры из кристаллов Swarovski отмечены фирменной эмблемой. Изначально это был цветок эдельвейса, но в 1988 году он был заменен на изображение лебедя.

Swarovski Crystal

Товарный знак Swarovski Crystal в России известен как «Кристаллы Swarovski», однако точнее было бы перевести «хрусталь Swarovski», так как речь идёт именно про изделия из хрусталя, а хрусталь, как и всякое стекло, не имеет регулярной кристаллической решетки.

Swarovski Crystal производит стразы из оптического хрусталя, содержащего большое (до 35 %) количество окиси свинца, что обеспечивает высокий показатель преломления. Также некоторые стразы изготавливаются из фианита[1] (кристаллический оксид циркония).

Компания Swarovski производит из хрусталя скульптуры и миниатюры, украшения, бижутерию, одежду, люстры и прочие домашние аксессуары. Отдельной строкой стоят компоненты Swarovski: кристаллы (стразы), подвески, бусины и многое другое, используемое другими мастерами, дизайнерами, художниками.

C 2007 года компоненты Swarovski выпускаются под маркой CRYSTALLIZED Swarovski elements.

В 2010 году для большей узнаваемости и поддержки продаж бренд CRYSTALLIZED изменен на SWAROVSKI ELEMENTS.

Кристаллы Swarovski

Swarovski Wattens

Чтобы создать компоненты с необычными световыми эффектами, Swarovski наносит на некоторые из своих кристаллов специальные покрытия, такие как «Северное сияние Авроры», или «AB» (обеспечивает появление на поверхности «кристалла» радужных отблесков), Aurum, Silver (имитируют металлы). Есть непрозрачные покрытия — семейство цветовых эффектов Jet. Существует ряд «кристаллов» с пониженной прозрачностью материала — семейство цветовых эффектов Alabaster.

В 2004 году были выпущены кристаллы с новым видом огранки и обработки — XILION Rose. Количество граней увеличено до 14. Особенностью огранки XILION Rose является чередование граней разного размера, которые обеспечивают равномерное распределение отраженных световых потоков и, соответственно, хорошую светоотражающую способность «кристалла». Также было улучшено качество алюминиевого напыления для покрытия дна страза — улучшилась структура слоев, чистота цвета и однородность получившейся пленки.

В 2004 году Swarovski создала «кристалл» в 274 см в диаметре и весом почти в 250 кг, превышающий размерами звезду на рождественской ёлке Центра Рокфеллера в Нью-Йорке.

Swarovski Gems

Помимо огранки хрусталя для бижутерии, компания занимается высокоточной огранкой синтетических и природных камней для ювелирной промышленности. Площадки камней маркируются лазерной подписью Swarovski. Ассортимент природных камней включает в себя: сапфир, аметист, цитрин, топаз и др.

Ассортимент искусственно выращенных камней включает: фианит (кубический оксид циркония, также неверный перевод с англ. как «кубик циркония»), шпинель, корунд, альпинит.

Active-Crystals

В 2007 году Swarovski совместно с производителем электроники Philips выпустили серию бытовой электроники «Активных кристаллов». Серия «Активных кристаллов» включает в себя четыре USB-флеш накопителя и четыре пары наушников, все предметы серии инкрустированы кристаллами Swarovski.

Сваровски-оптик

Старший сын Даниэля Сваровски Вильгельм увлекался астрономией, что привело его к изготовлению бинокля собственной конструкции. В 1949 году компания впервые представила бинокль, в котором применялись асферические линзы, что обеспечивало высокую и равномерную чёткость изображения и низкий уровень хроматических аберраций при больших значениях угла зрения. Бинокли отличаются очень высокой ценой.

Источники

  • www.swarovski.com (англ.)
  • www.create-your-style.com (англ.)
  • Swarovski Crystallized Magazine (англ.)
  • www.thecrystalsociety.com (англ.)

Ссылки

  • Официальный сайт Swarovski  (англ.)
  • Сияние кристаллов, или История успеха Swarovski

Примечания

  1. ↑ Ювелирный завод Золотой Стандарт — Искусственные камни и кристаллы Swarovski
Источник

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