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Giorgio Armani S.p.A.

Giorgio Armani.svg
Shop of fashion label Giorgio Armani shopfront, Island of Capri.jpg

Storefront in Capri, Italy
Type Private
Industry
  • Fashion
  • leisure
Founded 1975; 48 years ago
Founders
  • Giorgio Armani
  • Sergio Galeotti[1]
Headquarters 45°27′42″N 9°10′12″E / 45.4616855°N 9.1700768°ECoordinates: 45°27′42″N 9°10′12″E / 45.4616855°N 9.1700768°E,

Milan

,

Italy

Area served

 Worldwide

Key people
  • Giorgio Armani
  • Cristiano Armani
Revenue Increase €5.90 billion (2019)

Net income

 €90 million[2] (2020)

Number of employees

 7,309 (2019)
Website armani.com

Giorgio Armani S.p.A. (pronounced [ˈdʒordʒo arˈmaːni]), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Armani licenses its name and branding to Luxottica for eyewear;[3] L’Oréal for fragrances and cosmetics;[4] and Fossil for watches and jewelry.[5] It is considered Italy’s second-biggest fashion group behind Prada.[6]

History[edit]

Armani and his partner, architect Sergio Galeotti, founded Giorgio Armani SpA in 1975, reportedly on money from the sale of Armani’s Volkswagen.[7]

The company signed a license with Gruppo Finanziario Tessile (GFT) in 1978.[7] It partnered with L’Oreal on a licensing agreement for the production and distribution of fragrances, cosmetics and beauty products in 1980[8] and with Luxottica for eyewear in 1988.[9] Armani also entered into a manufacturing and distribution license with Simint in 1991 when the company launched A|X Armani Exchange.[10] By 1993, the Armani name was represented by 23 licensees and two large joint ventures in Japan.[11]

By the 1990s, the company’s strategy was to cancel licenses and take production in-house in a bid to exert more control over quality and distribution.[10] Manufacturing arrangements later brought back in-house include the acquisition of Antinea (1990), Simint (1996) and Intai (1998).[7][9] In 2000, after buying factories from GFT, Armani formed a joint venture with Zegna for the production and distribution of the Collezioni men’s collection. Armani also increased to 85 percent its share in the joint venture in Japan with Itochu.[7]

Also in the early 2000s, Armani opened five megastores designed by Massimiliano and Doriana Fuksas, starting with the opening of the Armani/Manzoni store in Milan in 2000, which carries all of the company’s brands. Other such venues are in Hong Kong (Armani/Chater House, opened in 2002), Munich (Armani/Fünf Höfe, opened in 2003), Tokyo (Armani/Ginza Tower, opened in 2007) and New York City (Armani/Fifth Avenue, opened in 2009).[12]

From 2003 until 2012, Safilo Group held the exclusive license for Armani-branded eyewear before losing it again to Luxottica[13][14][15] until 2037.[16] Beginning in 2007, the company teamed up with Samsung to develop a line of high-end electronic goods.[17][18][19]

In 2007, Giorgio Armani confirmed to Reuters that he had been approached by Beiersdorf in 2005 about a potential merger but had since been too distracted by other projects to pursue that option.[20] In 2016, he confirmed he had established the Giorgio Armani Foundation[21] which, while aiming to fund social projects, is also to “safeguard the governance assets of the Armani Group and ensure that these assets are kept stable over time.»[22][23] By 2017, the company was seen as a prime candidate for a stock market listing.[24] In 2021, Giorgio Armani ruled out merging with either LVMH and Kering[25] and reportedly also ruled out an offer by Stellantis to acquire a minority stake.[26]

In February 2020, Armani was the first fashion brand to decide to close its runway shows to the public amid the beginning COVID-19 pandemic, holding the event without audience.[27] By March 2020, all of its Italian production plants started producing single use medical overalls.[28]

In 2021, luxury yacht maker The Italian Sea Group announced that Giorgio Armani SpA would invest in the company’s IPO at the Italian Bourse.[29]

Brands[edit]

The former site of the Giorgio Armani boutique in Chicago

Giorgio Armani[edit]

Giorgio Armani is a high-end label specializing in men’s and women’s ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. The logo is a curved «G» completing a curved «A», forming a circle.

In 2016, the fashion house stopped using animal fur in all of its collections, citing the availability of «valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals.»[30]

According to The Wall Street Journal and other sources, in addition to couture line Armani Privé, Giorgio Armani and Emporio Armani are the company’s ready-to-wear lines that show at Milan fashion week. In addition, selling at lower prices are Armani Collezioni, Armani Exchange and Armani Jeans.[31]

Emporio Armani[edit]

Emporio Armani is the second brand of the Armani family and features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani, along with Giorgio Armani, are the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani products are usually only sold in freestanding Emporio Armani boutiques and on the official website.[32]

Over the years, Emporio Armani underwear campaigns featured David Beckham (2008–2010),[33] Victoria Beckham (2009),[34] Cristiano Ronaldo (2010), Megan Fox (2010), Rihanna (2011) and Rafael Nadal (2011).[35] The brand’s watches ad campaign has featured Shawn Mendes (2019), among others.[36] Several campaigns were photographed by Mert Alas and Marcus Piggott.[33]

Emporio Armani also teamed up with Reebok to create fashion shoes under the label EA7.

Emporio Armani is also the official kit supplier of Italian football side SSC Napoli under its EA7 brand.

Armani Collezioni[edit]

Armani Collezioni (formerly Giorgio Armani Le Collezioni) was the diffusion line of Giorgio Armani that retails at a lower price than Giorgio Armani and the haute couture line, Armani Privé. The logo was usually displayed black written on a white label, but often varies. «Armani» being larger and «Collezioni» underneath it. It has provided made-to-measure tailored suits and shirts where every element can be chosen. In addition to being sold in the two freestanding boutiques (which feature the Collezioni line exclusively) in Milan and Paris, Armani Collezioni usually sold in department stores and outlets while Giorgio Armani and Emporio Armani only sold in freestanding boutiques. A sporty line of the label has appeared named «Armani Collezioni Active» in the same way as the EA7 line from Emporio Armani line.

Armani Exchange[edit]

A|X Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.

To accelerate development of the nascent line, Giorgio Armani co-established the joint venture company Presidio Holdings Ltd in 2005 alongside Como Holdings, the company owned by the Singaporean tycoon Ong Beng Seng that, since 1994, has held the production and distribution license for A/X Armani Exchange in the United States, Canada, Central and South America and Asia-Pacific.

Initially, the company held 25% of Presidio Holdings, with the remaining 75% being in the hands of Como Holdings. In 2008, Giorgio Armani acquired an additional 25% stake. In 2014, it acquired the remaining 50% «ensuring full ownership of the brand, which has 270 stores and over 3,000 employees», the company said in a statement.

Armani Exchange products are available exclusively in 270 stores in 31 countries and on the brand’s website.

Armani Junior and Armani Baby[edit]

Armani designs products for babies, toddlers, and teenagers under the labels Armani Junior and Armani Baby. The Armani Junior brand was introduced in 1979.[37] The junior line consists of baby clothing, accessories, T-shirts, pullovers, suits, shoes, hats, shirts, belts, bags, and underwear.[38]

Armani Junior has 167 independent boutiques around the globe, which only sell the sub-label. The label is also sold in other stores by the label including Armani/Casa, Armani Jeans or Emporio Armani. In total, 308 independent and franchise Armani stores sell the Armani Junior and Armani Baby products throughout the whole world.[39] In addition, the label is available in selected department stores everywhere in the world, for example Neiman Marcus, Saks Fifth Avenue, Breuninger and Peek & Cloppenburg.[40]

In May 2014, actress Quvenzhané Wallis was named the face of Armani Junior.[41]

Armani/Casa[edit]

The Armani label also consists of a furniture and home collection called Armani/Casa.[42] While the Italian word «casa» usually means «house», its usage here instead means «at home».[43] Giorgio Armani launched his interior design collection in 2000 with a flagship store opening in Milan, Italy the same year. When Armani was asked about why he wanted a furniture line, Armani said that he wanted «people to design their own private home». «Designing this furniture and home collection helped me to stimulate my creative and artistic vein», Armani said. Critics responded very positively to the Armani/Casa label calling the style «simply elegant, a little retro with Ethno elements» to it. A lot of critics also liked the fact that there are only a «few ornaments» used but with «artistic detail» which seem to have a «tremendous effect on the style and furniture» itself.[44]

Armani collaborates with Rubelli and the Molteni Group to build the home collection.[45] As the Architectural Digest reported in February 2012, that Armani/Casa includes state-of-the-art kitchens, sold under the Armani/Dada name – a partnership with Molteni Group, as well as luxurious fabrics produced in collaboration with Rubelli.[46] Armani/Roca is a partnership with Roca, which provides Giorgio Armani with bathroom furniture and accessoires.[47] The sub-label consisting of variegated products[48] is sold in 183 independent Armani stores as well as selected retailers throughout the world.[39][49]

Armani/Casa is used in the Armani hotels,[50] equipped John Mayers New York City apartment[51] and decorated the scenes for the 2013 film Paranoia.[52]

Armani/Dolci[edit]

A 2008 Armani/Dolci gift box

A confectionery is also under the Armani name.[53][54] The brand was established in 2002.[55] For the creations and collections Armani collaborates with the Italian chocolate manufacturer Guido Gobino.[56]

Armani/Dolci sells chocolates, jams, honey, tea, shortbread biscuits, sugar and pralines.[57] The brand is mostly part of other Armani stores but has got an independent boutique in Taichung, Taiwan.[58] In total, 152 stores sell the Armani/Dolci products.[39]

Over the years, Armani created various limited Armani/Dolci products to celebrate special occasions.[59] For example, Armani designed chocolate Easter eggs,[60] heart-shaped boxes with red, pink and lilac chocolate truffles for Valentine’s Day,[61] as well as a Ramadan collection for the Muslim holiday[62] featuring refined colors of Islamic art and no alcohol.[63] In addition, Armani/Dolci sells special delicate collections for Christmas[64] and its significant anniversaries.[65]

The Armani/Dolci brand[66] is well received by both critics and the public.[67]

Armani/Fiori[edit]

Armani/Fiori boutique at Chater House in Hong Kong

The Giorgio Armani label also has a florist under its name, called Armani/Fiori.[68] The exclusive floral service is active since 2000 in major independent flower boutiques and other Armani stores around the world.[69]

The flowers used for the Armani/Fiori arrangements come mostly from the Netherlands. The label uses a large selection of orchids, as well as exotic and tropical flowers alongside more traditional flowers such as hydrangeas, roses and peonies. Each collection is personally designed by Giorgio Armani himself as he wants to transport an «Asian feel».[70] In addition, Armani/Fiori offers decorative elements like vases, flowerpots, candles and lanterns.[71] For the collections, Armani uses precious materials like alabaster, black marble, lacquered wood in the shape of cylinders, cubes, and rhomboids.[72] Giorgio Armani also designed special floral arrangements for occasions like Valentine’s Day[73] and spring collections.[74] The labels floral arrangements are used in the Armani hotels.[75]

Armani/Hotels[edit]

Giorgio Armani and Emaar Properties PJSC signed an agreement in 2005 for Emaar Properties PJSC to build and operate at least seven luxury hotels and three vacation resorts under the Armani name. Armani would be responsible for overseeing all aspects of the interior design and style of the hotels. The Armani hotel was opened in Burj Khalifa on April 27, 2010,[76] comprising the bottom 39 floors of the supertall skyscraper in Dubai, United Arab Emirates. It has 160 guest rooms and suites, and 144 residences. Giorgio Armani also designed the interiors of the Armani Residences, also within the skyscraper, and its specially designed line of products from the Armani/Casa home furnishings collection and the Armani/Fiori flower arrangements.[77] The «Burj Khalifa Armani Residences Road Show» toured Milan, London, Jeddah, Moscow and New Delhi. The London event was housed in the Armani Casa Showroom in New Bond Street.[78]

The second club opened in 2011 in Milan. The hotel is located in a palazzo on Via Manzoni in the heart of the city.[79]

Armani/Privé Club[edit]

Armani operates two luxury clubs under the Armani/Privé name in both Milan and Dubai. According to its website, «Armani/Privé prides itself on primely located clubs at the cutting edge of the city’s nightlife scene, setting the bar high by attracting internationally acclaimed resident DJs that play the latest beats to a carefully selected crowd, sipping on signature cocktails.»[80]

Sponsoring and philanthropy[edit]

In 2015, Armani opened Armani/Silos, an exhibition space in Milan which has in the past which staged solo exhibitions of Larry Fink (2017), Sarah Moon (2018), Paolo Ventura (2018),[81] Tadao Ando (2019) and Peter Lindbergh (2020).[82]

Armani Beauty has been a major supporter of the Venice Film Festival since 2018 and was the event’s main sponsor in 2019.[83]

Also in 2019, A|X Armani Exchange became the first fashion brand to debut in the world of e-sports — professional multiplayer video game competitions — when it sponsored the Italian team Mkers for the 2019–20 season.[84]

Among others, Armani designed suits for Italy’s delegations to the 2009 FINA World Aquatics Championships[85] and the 2012 Summer Olympics[86] as well as for the country’s national football team at the UEFA Euro 2020.[87] Since 2021, the company has been a sponsor of the Scuderia Ferrari, supplying formal attire and travel wear to the Ferrari team’s management, drivers and technicians to be worn at official events and during transfers linked to Formula One’s Grand Prix international races.[88] The company also makes kits for Serie A football side Napoli under its EA7 brand.[89]

Sustainability[edit]

Armani banned animal fur in 2016 and signed in 2019 the «Fashion Pact» with other major industry players to address climate change. Starting from the 2022-23 autumn/winter season, it no longer uses angora wool.[90]

Controversy[edit]

In 1999, the New York Times and others raised concerns about a generous donation made by Giorgio Armani SpA to the Solomon R. Guggenheim Museum in New York shortly before the museum announced that it would pay homage to Armani himself with a major retrospective of his work.[91]

In a 2014 report, Greenpeace publicly criticized Armani and other luxury brands after having found traces of chemicals that can pollute waterways in children’s clothing and shoes; in response, the company committed to abolish all chemicals which could cause environmental damage to production sites by 2020.[92] Also in 2014, Giorgio Armani SpA paid 270 million euros to Italian tax authorities to settle a dispute over payments from the group’s subsidiaries abroad.[93]

In 2015, Giorgio Armani Corp’s former general counsel Fabio Silva filed a $75 million lawsuit in the New York Supreme Court against the company, accusing it of discriminating against him because of his Mexican origins and firing him for having cancer.[94][95]

See also[edit]

  • Made in Italy

References[edit]

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  87. ^ Philip Willan (June 4, 2021), Giorgio Armani suits for Italy team derided as chef’s outfits The Times.
  88. ^ Sandra Salibian (March 9, 2021), Giorgio Armani to Dress Scuderia Ferrari’s Team Women’s Wear Daily.
  89. ^ McLeman, Neil (August 19, 2021). «Napoli will wear Giorgio Armani shirts in the new Serie A season». mirror. Retrieved August 9, 2022.
  90. ^ Claudia Cristoferi (December 1, 2021), Armani to ban angora wool from next winter season British Vogue.
  91. ^ Carol Vogel (December 15, 1999), [1] New York Times.
  92. ^ Isla Binnie (February 17, 2014), Greenpeace finds waterway pollutants in luxury fashion brands Reuters.
  93. ^ Isla Binnie (April 18, 2014), Fashion house Armani pays 270 mln euros to settle Italian tax dispute — paper Reuters.
  94. ^ Vicki M. Young (September 15, 2015), Giorgio Armani Corp. Faces $75 Million Lawsuit Women’s Wear Daily.
  95. ^ Robert Iafolla (September 16, 2015), Former Armani GC sues company for racial and disability discrimination Reuters.

Further reading[edit]

  • Mackenzie, Suzie (December 11, 2004). «The gentle touch». The Guardian. London. Retrieved September 23, 2007.
  • McCartney, Stella (May 16, 2006). «The wisdom of Giorgio». Independent on Sunday. London. Archived from the original on October 1, 2007. Retrieved September 23, 2007.
  • «Q & A: Giorgio Armani». CNN. The Scene (column). October 3, 2006. Retrieved September 23, 2007.
  • Lee, Vinny (September 22, 2007). «Above the shop». The Times. London. Retrieved September 23, 2007.

External links[edit]

Wikimedia Commons has media related to Armani.

  • Official website
Источник
Giorgio Armani S.p.A.

Giorgio Armani.svg
Shop of fashion label Giorgio Armani shopfront, Island of Capri.jpg

Storefront in Capri, Italy
Type Private
Industry
  • Fashion
  • leisure
Founded 1975; 48 years ago
Founders
  • Giorgio Armani
  • Sergio Galeotti[1]
Headquarters 45°27′42″N 9°10′12″E / 45.4616855°N 9.1700768°ECoordinates: 45°27′42″N 9°10′12″E / 45.4616855°N 9.1700768°E,

Milan

,

Italy

Area served

 Worldwide

Key people
  • Giorgio Armani
  • Cristiano Armani
Revenue Increase €5.90 billion (2019)

Net income

 €90 million[2] (2020)

Number of employees

 7,309 (2019)
Website armani.com

Giorgio Armani S.p.A. (pronounced [ˈdʒordʒo arˈmaːni]), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Armani licenses its name and branding to Luxottica for eyewear;[3] L’Oréal for fragrances and cosmetics;[4] and Fossil for watches and jewelry.[5] It is considered Italy’s second-biggest fashion group behind Prada.[6]

History[edit]

Armani and his partner, architect Sergio Galeotti, founded Giorgio Armani SpA in 1975, reportedly on money from the sale of Armani’s Volkswagen.[7]

The company signed a license with Gruppo Finanziario Tessile (GFT) in 1978.[7] It partnered with L’Oreal on a licensing agreement for the production and distribution of fragrances, cosmetics and beauty products in 1980[8] and with Luxottica for eyewear in 1988.[9] Armani also entered into a manufacturing and distribution license with Simint in 1991 when the company launched A|X Armani Exchange.[10] By 1993, the Armani name was represented by 23 licensees and two large joint ventures in Japan.[11]

By the 1990s, the company’s strategy was to cancel licenses and take production in-house in a bid to exert more control over quality and distribution.[10] Manufacturing arrangements later brought back in-house include the acquisition of Antinea (1990), Simint (1996) and Intai (1998).[7][9] In 2000, after buying factories from GFT, Armani formed a joint venture with Zegna for the production and distribution of the Collezioni men’s collection. Armani also increased to 85 percent its share in the joint venture in Japan with Itochu.[7]

Also in the early 2000s, Armani opened five megastores designed by Massimiliano and Doriana Fuksas, starting with the opening of the Armani/Manzoni store in Milan in 2000, which carries all of the company’s brands. Other such venues are in Hong Kong (Armani/Chater House, opened in 2002), Munich (Armani/Fünf Höfe, opened in 2003), Tokyo (Armani/Ginza Tower, opened in 2007) and New York City (Armani/Fifth Avenue, opened in 2009).[12]

From 2003 until 2012, Safilo Group held the exclusive license for Armani-branded eyewear before losing it again to Luxottica[13][14][15] until 2037.[16] Beginning in 2007, the company teamed up with Samsung to develop a line of high-end electronic goods.[17][18][19]

In 2007, Giorgio Armani confirmed to Reuters that he had been approached by Beiersdorf in 2005 about a potential merger but had since been too distracted by other projects to pursue that option.[20] In 2016, he confirmed he had established the Giorgio Armani Foundation[21] which, while aiming to fund social projects, is also to “safeguard the governance assets of the Armani Group and ensure that these assets are kept stable over time.»[22][23] By 2017, the company was seen as a prime candidate for a stock market listing.[24] In 2021, Giorgio Armani ruled out merging with either LVMH and Kering[25] and reportedly also ruled out an offer by Stellantis to acquire a minority stake.[26]

In February 2020, Armani was the first fashion brand to decide to close its runway shows to the public amid the beginning COVID-19 pandemic, holding the event without audience.[27] By March 2020, all of its Italian production plants started producing single use medical overalls.[28]

In 2021, luxury yacht maker The Italian Sea Group announced that Giorgio Armani SpA would invest in the company’s IPO at the Italian Bourse.[29]

Brands[edit]

The former site of the Giorgio Armani boutique in Chicago

Giorgio Armani[edit]

Giorgio Armani is a high-end label specializing in men’s and women’s ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. The logo is a curved «G» completing a curved «A», forming a circle.

In 2016, the fashion house stopped using animal fur in all of its collections, citing the availability of «valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals.»[30]

According to The Wall Street Journal and other sources, in addition to couture line Armani Privé, Giorgio Armani and Emporio Armani are the company’s ready-to-wear lines that show at Milan fashion week. In addition, selling at lower prices are Armani Collezioni, Armani Exchange and Armani Jeans.[31]

Emporio Armani[edit]

Emporio Armani is the second brand of the Armani family and features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani, along with Giorgio Armani, are the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani products are usually only sold in freestanding Emporio Armani boutiques and on the official website.[32]

Over the years, Emporio Armani underwear campaigns featured David Beckham (2008–2010),[33] Victoria Beckham (2009),[34] Cristiano Ronaldo (2010), Megan Fox (2010), Rihanna (2011) and Rafael Nadal (2011).[35] The brand’s watches ad campaign has featured Shawn Mendes (2019), among others.[36] Several campaigns were photographed by Mert Alas and Marcus Piggott.[33]

Emporio Armani also teamed up with Reebok to create fashion shoes under the label EA7.

Emporio Armani is also the official kit supplier of Italian football side SSC Napoli under its EA7 brand.

Armani Collezioni[edit]

Armani Collezioni (formerly Giorgio Armani Le Collezioni) was the diffusion line of Giorgio Armani that retails at a lower price than Giorgio Armani and the haute couture line, Armani Privé. The logo was usually displayed black written on a white label, but often varies. «Armani» being larger and «Collezioni» underneath it. It has provided made-to-measure tailored suits and shirts where every element can be chosen. In addition to being sold in the two freestanding boutiques (which feature the Collezioni line exclusively) in Milan and Paris, Armani Collezioni usually sold in department stores and outlets while Giorgio Armani and Emporio Armani only sold in freestanding boutiques. A sporty line of the label has appeared named «Armani Collezioni Active» in the same way as the EA7 line from Emporio Armani line.

Armani Exchange[edit]

A|X Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.

To accelerate development of the nascent line, Giorgio Armani co-established the joint venture company Presidio Holdings Ltd in 2005 alongside Como Holdings, the company owned by the Singaporean tycoon Ong Beng Seng that, since 1994, has held the production and distribution license for A/X Armani Exchange in the United States, Canada, Central and South America and Asia-Pacific.

Initially, the company held 25% of Presidio Holdings, with the remaining 75% being in the hands of Como Holdings. In 2008, Giorgio Armani acquired an additional 25% stake. In 2014, it acquired the remaining 50% «ensuring full ownership of the brand, which has 270 stores and over 3,000 employees», the company said in a statement.

Armani Exchange products are available exclusively in 270 stores in 31 countries and on the brand’s website.

Armani Junior and Armani Baby[edit]

Armani designs products for babies, toddlers, and teenagers under the labels Armani Junior and Armani Baby. The Armani Junior brand was introduced in 1979.[37] The junior line consists of baby clothing, accessories, T-shirts, pullovers, suits, shoes, hats, shirts, belts, bags, and underwear.[38]

Armani Junior has 167 independent boutiques around the globe, which only sell the sub-label. The label is also sold in other stores by the label including Armani/Casa, Armani Jeans or Emporio Armani. In total, 308 independent and franchise Armani stores sell the Armani Junior and Armani Baby products throughout the whole world.[39] In addition, the label is available in selected department stores everywhere in the world, for example Neiman Marcus, Saks Fifth Avenue, Breuninger and Peek & Cloppenburg.[40]

In May 2014, actress Quvenzhané Wallis was named the face of Armani Junior.[41]

Armani/Casa[edit]

The Armani label also consists of a furniture and home collection called Armani/Casa.[42] While the Italian word «casa» usually means «house», its usage here instead means «at home».[43] Giorgio Armani launched his interior design collection in 2000 with a flagship store opening in Milan, Italy the same year. When Armani was asked about why he wanted a furniture line, Armani said that he wanted «people to design their own private home». «Designing this furniture and home collection helped me to stimulate my creative and artistic vein», Armani said. Critics responded very positively to the Armani/Casa label calling the style «simply elegant, a little retro with Ethno elements» to it. A lot of critics also liked the fact that there are only a «few ornaments» used but with «artistic detail» which seem to have a «tremendous effect on the style and furniture» itself.[44]

Armani collaborates with Rubelli and the Molteni Group to build the home collection.[45] As the Architectural Digest reported in February 2012, that Armani/Casa includes state-of-the-art kitchens, sold under the Armani/Dada name – a partnership with Molteni Group, as well as luxurious fabrics produced in collaboration with Rubelli.[46] Armani/Roca is a partnership with Roca, which provides Giorgio Armani with bathroom furniture and accessoires.[47] The sub-label consisting of variegated products[48] is sold in 183 independent Armani stores as well as selected retailers throughout the world.[39][49]

Armani/Casa is used in the Armani hotels,[50] equipped John Mayers New York City apartment[51] and decorated the scenes for the 2013 film Paranoia.[52]

Armani/Dolci[edit]

A 2008 Armani/Dolci gift box

A confectionery is also under the Armani name.[53][54] The brand was established in 2002.[55] For the creations and collections Armani collaborates with the Italian chocolate manufacturer Guido Gobino.[56]

Armani/Dolci sells chocolates, jams, honey, tea, shortbread biscuits, sugar and pralines.[57] The brand is mostly part of other Armani stores but has got an independent boutique in Taichung, Taiwan.[58] In total, 152 stores sell the Armani/Dolci products.[39]

Over the years, Armani created various limited Armani/Dolci products to celebrate special occasions.[59] For example, Armani designed chocolate Easter eggs,[60] heart-shaped boxes with red, pink and lilac chocolate truffles for Valentine’s Day,[61] as well as a Ramadan collection for the Muslim holiday[62] featuring refined colors of Islamic art and no alcohol.[63] In addition, Armani/Dolci sells special delicate collections for Christmas[64] and its significant anniversaries.[65]

The Armani/Dolci brand[66] is well received by both critics and the public.[67]

Armani/Fiori[edit]

Armani/Fiori boutique at Chater House in Hong Kong

The Giorgio Armani label also has a florist under its name, called Armani/Fiori.[68] The exclusive floral service is active since 2000 in major independent flower boutiques and other Armani stores around the world.[69]

The flowers used for the Armani/Fiori arrangements come mostly from the Netherlands. The label uses a large selection of orchids, as well as exotic and tropical flowers alongside more traditional flowers such as hydrangeas, roses and peonies. Each collection is personally designed by Giorgio Armani himself as he wants to transport an «Asian feel».[70] In addition, Armani/Fiori offers decorative elements like vases, flowerpots, candles and lanterns.[71] For the collections, Armani uses precious materials like alabaster, black marble, lacquered wood in the shape of cylinders, cubes, and rhomboids.[72] Giorgio Armani also designed special floral arrangements for occasions like Valentine’s Day[73] and spring collections.[74] The labels floral arrangements are used in the Armani hotels.[75]

Armani/Hotels[edit]

Giorgio Armani and Emaar Properties PJSC signed an agreement in 2005 for Emaar Properties PJSC to build and operate at least seven luxury hotels and three vacation resorts under the Armani name. Armani would be responsible for overseeing all aspects of the interior design and style of the hotels. The Armani hotel was opened in Burj Khalifa on April 27, 2010,[76] comprising the bottom 39 floors of the supertall skyscraper in Dubai, United Arab Emirates. It has 160 guest rooms and suites, and 144 residences. Giorgio Armani also designed the interiors of the Armani Residences, also within the skyscraper, and its specially designed line of products from the Armani/Casa home furnishings collection and the Armani/Fiori flower arrangements.[77] The «Burj Khalifa Armani Residences Road Show» toured Milan, London, Jeddah, Moscow and New Delhi. The London event was housed in the Armani Casa Showroom in New Bond Street.[78]

The second club opened in 2011 in Milan. The hotel is located in a palazzo on Via Manzoni in the heart of the city.[79]

Armani/Privé Club[edit]

Armani operates two luxury clubs under the Armani/Privé name in both Milan and Dubai. According to its website, «Armani/Privé prides itself on primely located clubs at the cutting edge of the city’s nightlife scene, setting the bar high by attracting internationally acclaimed resident DJs that play the latest beats to a carefully selected crowd, sipping on signature cocktails.»[80]

Sponsoring and philanthropy[edit]

In 2015, Armani opened Armani/Silos, an exhibition space in Milan which has in the past which staged solo exhibitions of Larry Fink (2017), Sarah Moon (2018), Paolo Ventura (2018),[81] Tadao Ando (2019) and Peter Lindbergh (2020).[82]

Armani Beauty has been a major supporter of the Venice Film Festival since 2018 and was the event’s main sponsor in 2019.[83]

Also in 2019, A|X Armani Exchange became the first fashion brand to debut in the world of e-sports — professional multiplayer video game competitions — when it sponsored the Italian team Mkers for the 2019–20 season.[84]

Among others, Armani designed suits for Italy’s delegations to the 2009 FINA World Aquatics Championships[85] and the 2012 Summer Olympics[86] as well as for the country’s national football team at the UEFA Euro 2020.[87] Since 2021, the company has been a sponsor of the Scuderia Ferrari, supplying formal attire and travel wear to the Ferrari team’s management, drivers and technicians to be worn at official events and during transfers linked to Formula One’s Grand Prix international races.[88] The company also makes kits for Serie A football side Napoli under its EA7 brand.[89]

Sustainability[edit]

Armani banned animal fur in 2016 and signed in 2019 the «Fashion Pact» with other major industry players to address climate change. Starting from the 2022-23 autumn/winter season, it no longer uses angora wool.[90]

Controversy[edit]

In 1999, the New York Times and others raised concerns about a generous donation made by Giorgio Armani SpA to the Solomon R. Guggenheim Museum in New York shortly before the museum announced that it would pay homage to Armani himself with a major retrospective of his work.[91]

In a 2014 report, Greenpeace publicly criticized Armani and other luxury brands after having found traces of chemicals that can pollute waterways in children’s clothing and shoes; in response, the company committed to abolish all chemicals which could cause environmental damage to production sites by 2020.[92] Also in 2014, Giorgio Armani SpA paid 270 million euros to Italian tax authorities to settle a dispute over payments from the group’s subsidiaries abroad.[93]

In 2015, Giorgio Armani Corp’s former general counsel Fabio Silva filed a $75 million lawsuit in the New York Supreme Court against the company, accusing it of discriminating against him because of his Mexican origins and firing him for having cancer.[94][95]

See also[edit]

  • Made in Italy

References[edit]

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  88. ^ Sandra Salibian (March 9, 2021), Giorgio Armani to Dress Scuderia Ferrari’s Team Women’s Wear Daily.
  89. ^ McLeman, Neil (August 19, 2021). «Napoli will wear Giorgio Armani shirts in the new Serie A season». mirror. Retrieved August 9, 2022.
  90. ^ Claudia Cristoferi (December 1, 2021), Armani to ban angora wool from next winter season British Vogue.
  91. ^ Carol Vogel (December 15, 1999), [1] New York Times.
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  93. ^ Isla Binnie (April 18, 2014), Fashion house Armani pays 270 mln euros to settle Italian tax dispute — paper Reuters.
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  95. ^ Robert Iafolla (September 16, 2015), Former Armani GC sues company for racial and disability discrimination Reuters.

Further reading[edit]

  • Mackenzie, Suzie (December 11, 2004). «The gentle touch». The Guardian. London. Retrieved September 23, 2007.
  • McCartney, Stella (May 16, 2006). «The wisdom of Giorgio». Independent on Sunday. London. Archived from the original on October 1, 2007. Retrieved September 23, 2007.
  • «Q & A: Giorgio Armani». CNN. The Scene (column). October 3, 2006. Retrieved September 23, 2007.
  • Lee, Vinny (September 22, 2007). «Above the shop». The Times. London. Retrieved September 23, 2007.

External links[edit]

Wikimedia Commons has media related to Armani.

  • Official website
Источник

Giorgio Armani S.p.A. (pronounced [ˈdʒordʒo arˈmaːni]), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Armani licenses its name and branding to Luxottica for eyewear;[3] L’Oréal for fragrances and cosmetics;[4] and Fossil for watches and jewelry.[5] It is considered Italy’s second-biggest fashion group behind Prada.[6]

Giorgio Armani S.p.A.

Giorgio Armani.svg
Shop of fashion label Giorgio Armani shopfront, Island of Capri.jpg

Storefront in Capri, Italy
Type Private
Industry
  • Fashion
  • leisure
Founded 1975; 48 years ago
Founders
  • Giorgio Armani
  • Sergio Galeotti[1]
Headquarters 45°27′42″N 9°10′12″E / 45.4616855°N 9.1700768°ECoordinates: 45°27′42″N 9°10′12″E / 45.4616855°N 9.1700768°E,

Milan

,

Italy

Area served

 Worldwide

Key people
  • Giorgio Armani
  • Cristiano Armani
Revenue Increase €5.90 billion (2019)

Net income

 €90 million[2] (2020)

Number of employees

 7,309 (2019)
Website armani.com

HistoryEdit

Armani and his partner, architect Sergio Galeotti, founded Giorgio Armani SpA in 1975, reportedly on money from the sale of Armani’s Volkswagen.[7]

The company signed a license with Gruppo Finanziario Tessile (GFT) in 1978.[7] It partnered with L’Oreal on a licensing agreement for the production and distribution of fragrances, cosmetics and beauty products in 1980[8] and with Luxottica for eyewear in 1988.[9] Armani also entered into a manufacturing and distribution license with Simint in 1991 when the company launched A|X Armani Exchange.[10] By 1993, the Armani name was represented by 23 licensees and two large joint ventures in Japan.[11]

By the 1990s, the company’s strategy was to cancel licenses and take production in-house in a bid to exert more control over quality and distribution.[10] Manufacturing arrangements later brought back in-house include the acquisition of Antinea (1990), Simint (1996) and Intai (1998).[7][9] In 2000, after buying factories from GFT, Armani formed a joint venture with Zegna for the production and distribution of the Collezioni men’s collection. Armani also increased to 85 percent its share in the joint venture in Japan with Itochu.[7]

Also in the early 2000s, Armani opened five megastores designed by Massimiliano and Doriana Fuksas, starting with the opening of the Armani/Manzoni store in Milan in 2000, which carries all of the company’s brands. Other such venues are in Hong Kong (Armani/Chater House, opened in 2002), Munich (Armani/Fünf Höfe, opened in 2003), Tokyo (Armani/Ginza Tower, opened in 2007) and New York City (Armani/Fifth Avenue, opened in 2009).[12]

From 2003 until 2012, Safilo Group held the exclusive license for Armani-branded eyewear before losing it again to Luxottica[13][14][15] until 2037.[16] Beginning in 2007, the company teamed up with Samsung to develop a line of high-end electronic goods.[17][18][19]

In 2007, Giorgio Armani confirmed to Reuters that he had been approached by Beiersdorf in 2005 about a potential merger but had since been too distracted by other projects to pursue that option.[20] In 2016, he confirmed he had established the Giorgio Armani Foundation[21] which, while aiming to fund social projects, is also to “safeguard the governance assets of the Armani Group and ensure that these assets are kept stable over time.»[22][23] By 2017, the company was seen as a prime candidate for a stock market listing.[24] In 2021, Giorgio Armani ruled out merging with either LVMH and Kering[25] and reportedly also ruled out an offer by Stellantis to acquire a minority stake.[26]

In February 2020, Armani was the first fashion brand to decide to close its runway shows to the public amid the beginning COVID-19 pandemic, holding the event without audience.[27] By March 2020, all of its Italian production plants started producing single use medical overalls.[28]

In 2021, luxury yacht maker The Italian Sea Group announced that Giorgio Armani SpA would invest in the company’s IPO at the Italian Bourse.[29]

BrandsEdit

The former site of the Giorgio Armani boutique in Chicago

Giorgio ArmaniEdit

Giorgio Armani is a high-end label specializing in men’s and women’s ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. The logo is a curved «G» completing a curved «A», forming a circle.

In 2016, the fashion house stopped using animal fur in all of its collections, citing the availability of «valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals.»[30]

According to The Wall Street Journal and other sources, in addition to couture line Armani Privé, Giorgio Armani and Emporio Armani are the company’s ready-to-wear lines that show at Milan fashion week. In addition, selling at lower prices are Armani Collezioni, Armani Exchange and Armani Jeans.[31]

Emporio ArmaniEdit

Emporio Armani is the second brand of the Armani family and features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani, along with Giorgio Armani, are the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani products are usually only sold in freestanding Emporio Armani boutiques and on the official website.[32]

Over the years, Emporio Armani underwear campaigns featured David Beckham (2008–2010),[33] Victoria Beckham (2009),[34] Cristiano Ronaldo (2010), Megan Fox (2010), Rihanna (2011) and Rafael Nadal (2011).[35] The brand’s watches ad campaign has featured Shawn Mendes (2019), among others.[36] Several campaigns were photographed by Mert Alas and Marcus Piggott.[33]

Emporio Armani also teamed up with Reebok to create fashion shoes under the label EA7.

Emporio Armani is also the official kit supplier of Italian football side SSC Napoli under its EA7 brand.

Armani CollezioniEdit

Armani Collezioni (formerly Giorgio Armani Le Collezioni) was the diffusion line of Giorgio Armani that retails at a lower price than Giorgio Armani and the haute couture line, Armani Privé. The logo was usually displayed black written on a white label, but often varies. «Armani» being larger and «Collezioni» underneath it. It has provided made-to-measure tailored suits and shirts where every element can be chosen. In addition to being sold in the two freestanding boutiques (which feature the Collezioni line exclusively) in Milan and Paris, Armani Collezioni usually sold in department stores and outlets while Giorgio Armani and Emporio Armani only sold in freestanding boutiques. A sporty line of the label has appeared named «Armani Collezioni Active» in the same way as the EA7 line from Emporio Armani line.

Armani ExchangeEdit

A|X Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.

To accelerate development of the nascent line, Giorgio Armani co-established the joint venture company Presidio Holdings Ltd in 2005 alongside Como Holdings, the company owned by the Singaporean tycoon Ong Beng Seng that, since 1994, has held the production and distribution license for A/X Armani Exchange in the United States, Canada, Central and South America and Asia-Pacific.

Initially, the company held 25% of Presidio Holdings, with the remaining 75% being in the hands of Como Holdings. In 2008, Giorgio Armani acquired an additional 25% stake. In 2014, it acquired the remaining 50% «ensuring full ownership of the brand, which has 270 stores and over 3,000 employees», the company said in a statement.

Armani Exchange products are available exclusively in 270 stores in 31 countries and on the brand’s website.

Armani Junior and Armani BabyEdit

Armani designs products for babies, toddlers, and teenagers under the labels Armani Junior and Armani Baby. The Armani Junior brand was introduced in 1979.[37] The junior line consists of baby clothing, accessories, T-shirts, pullovers, suits, shoes, hats, shirts, belts, bags, and underwear.[38]

Armani Junior has 167 independent boutiques around the globe, which only sell the sub-label. The label is also sold in other stores by the label including Armani/Casa, Armani Jeans or Emporio Armani. In total, 308 independent and franchise Armani stores sell the Armani Junior and Armani Baby products throughout the whole world.[39] In addition, the label is available in selected department stores everywhere in the world, for example Neiman Marcus, Saks Fifth Avenue, Breuninger and Peek & Cloppenburg.[40]

In May 2014, actress Quvenzhané Wallis was named the face of Armani Junior.[41]

Armani/CasaEdit

The Armani label also consists of a furniture and home collection called Armani/Casa.[42] While the Italian word «casa» usually means «house», its usage here instead means «at home».[43] Giorgio Armani launched his interior design collection in 2000 with a flagship store opening in Milan, Italy the same year. When Armani was asked about why he wanted a furniture line, Armani said that he wanted «people to design their own private home». «Designing this furniture and home collection helped me to stimulate my creative and artistic vein», Armani said. Critics responded very positively to the Armani/Casa label calling the style «simply elegant, a little retro with Ethno elements» to it. A lot of critics also liked the fact that there are only a «few ornaments» used but with «artistic detail» which seem to have a «tremendous effect on the style and furniture» itself.[44]

Armani collaborates with Rubelli and the Molteni Group to build the home collection.[45] As the Architectural Digest reported in February 2012, that Armani/Casa includes state-of-the-art kitchens, sold under the Armani/Dada name – a partnership with Molteni Group, as well as luxurious fabrics produced in collaboration with Rubelli.[46] Armani/Roca is a partnership with Roca, which provides Giorgio Armani with bathroom furniture and accessoires.[47] The sub-label consisting of variegated products[48] is sold in 183 independent Armani stores as well as selected retailers throughout the world.[39][49]

Armani/Casa is used in the Armani hotels,[50] equipped John Mayers New York City apartment[51] and decorated the scenes for the 2013 film Paranoia.[52]

Armani/DolciEdit

A 2008 Armani/Dolci gift box

A confectionery is also under the Armani name.[53][54] The brand was established in 2002.[55] For the creations and collections Armani collaborates with the Italian chocolate manufacturer Guido Gobino.[56]

Armani/Dolci sells chocolates, jams, honey, tea, shortbread biscuits, sugar and pralines.[57] The brand is mostly part of other Armani stores but has got an independent boutique in Taichung, Taiwan.[58] In total, 152 stores sell the Armani/Dolci products.[39]

Over the years, Armani created various limited Armani/Dolci products to celebrate special occasions.[59] For example, Armani designed chocolate Easter eggs,[60] heart-shaped boxes with red, pink and lilac chocolate truffles for Valentine’s Day,[61] as well as a Ramadan collection for the Muslim holiday[62] featuring refined colors of Islamic art and no alcohol.[63] In addition, Armani/Dolci sells special delicate collections for Christmas[64] and its significant anniversaries.[65]

The Armani/Dolci brand[66] is well received by both critics and the public.[67]

Armani/FioriEdit

Armani/Fiori boutique at Chater House in Hong Kong

The Giorgio Armani label also has a florist under its name, called Armani/Fiori.[68] The exclusive floral service is active since 2000 in major independent flower boutiques and other Armani stores around the world.[69]

The flowers used for the Armani/Fiori arrangements come mostly from the Netherlands. The label uses a large selection of orchids, as well as exotic and tropical flowers alongside more traditional flowers such as hydrangeas, roses and peonies. Each collection is personally designed by Giorgio Armani himself as he wants to transport an «Asian feel».[70] In addition, Armani/Fiori offers decorative elements like vases, flowerpots, candles and lanterns.[71] For the collections, Armani uses precious materials like alabaster, black marble, lacquered wood in the shape of cylinders, cubes, and rhomboids.[72] Giorgio Armani also designed special floral arrangements for occasions like Valentine’s Day[73] and spring collections.[74] The labels floral arrangements are used in the Armani hotels.[75]

Armani/HotelsEdit

Giorgio Armani and Emaar Properties PJSC signed an agreement in 2005 for Emaar Properties PJSC to build and operate at least seven luxury hotels and three vacation resorts under the Armani name. Armani would be responsible for overseeing all aspects of the interior design and style of the hotels. The Armani hotel was opened in Burj Khalifa on April 27, 2010,[76] comprising the bottom 39 floors of the supertall skyscraper in Dubai, United Arab Emirates. It has 160 guest rooms and suites, and 144 residences. Giorgio Armani also designed the interiors of the Armani Residences, also within the skyscraper, and its specially designed line of products from the Armani/Casa home furnishings collection and the Armani/Fiori flower arrangements.[77] The «Burj Khalifa Armani Residences Road Show» toured Milan, London, Jeddah, Moscow and New Delhi. The London event was housed in the Armani Casa Showroom in New Bond Street.[78]

The second club opened in 2011 in Milan. The hotel is located in a palazzo on Via Manzoni in the heart of the city.[79]

Armani/Privé ClubEdit

Armani operates two luxury clubs under the Armani/Privé name in both Milan and Dubai. According to its website, «Armani/Privé prides itself on primely located clubs at the cutting edge of the city’s nightlife scene, setting the bar high by attracting internationally acclaimed resident DJs that play the latest beats to a carefully selected crowd, sipping on signature cocktails.»[80]

Sponsoring and philanthropyEdit

In 2015, Armani opened Armani/Silos, an exhibition space in Milan which has in the past which staged solo exhibitions of Larry Fink (2017), Sarah Moon (2018), Paolo Ventura (2018),[81] Tadao Ando (2019) and Peter Lindbergh (2020).[82]

Armani Beauty has been a major supporter of the Venice Film Festival since 2018 and was the event’s main sponsor in 2019.[83]

Also in 2019, A|X Armani Exchange became the first fashion brand to debut in the world of e-sports — professional multiplayer video game competitions — when it sponsored the Italian team Mkers for the 2019–20 season.[84]

Among others, Armani designed suits for Italy’s delegations to the 2009 FINA World Aquatics Championships[85] and the 2012 Summer Olympics[86] as well as for the country’s national football team at the UEFA Euro 2020.[87] Since 2021, the company has been a sponsor of the Scuderia Ferrari, supplying formal attire and travel wear to the Ferrari team’s management, drivers and technicians to be worn at official events and during transfers linked to Formula One’s Grand Prix international races.[88] The company also makes kits for Serie A football side Napoli under its EA7 brand.[89]

SustainabilityEdit

Armani banned animal fur in 2016 and signed in 2019 the «Fashion Pact» with other major industry players to address climate change. Starting from the 2022-23 autumn/winter season, it no longer uses angora wool.[90]

ControversyEdit

In 1999, the New York Times and others raised concerns about a generous donation made by Giorgio Armani SpA to the Solomon R. Guggenheim Museum in New York shortly before the museum announced that it would pay homage to Armani himself with a major retrospective of his work.[91]

In a 2014 report, Greenpeace publicly criticized Armani and other luxury brands after having found traces of chemicals that can pollute waterways in children’s clothing and shoes; in response, the company committed to abolish all chemicals which could cause environmental damage to production sites by 2020.[92] Also in 2014, Giorgio Armani SpA paid 270 million euros to Italian tax authorities to settle a dispute over payments from the group’s subsidiaries abroad.[93]

In 2015, Giorgio Armani Corp’s former general counsel Fabio Silva filed a $75 million lawsuit in the New York Supreme Court against the company, accusing it of discriminating against him because of his Mexican origins and firing him for having cancer.[94][95]

See alsoEdit

  • Made in Italy

ReferencesEdit

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Further readingEdit

  • Mackenzie, Suzie (December 11, 2004). «The gentle touch». The Guardian. London. Retrieved September 23, 2007.
  • McCartney, Stella (May 16, 2006). «The wisdom of Giorgio». Independent on Sunday. London. Archived from the original on October 1, 2007. Retrieved September 23, 2007.
  • «Q & A: Giorgio Armani». CNN. The Scene (column). October 3, 2006. Retrieved September 23, 2007.
  • Lee, Vinny (September 22, 2007). «Above the shop». The Times. London. Retrieved September 23, 2007.

External linksEdit

Wikimedia Commons has media related to Armani.

  • Official website
Источник
Giorgio Armani S.p.A.

Giorgio Armani.svg
Shop of fashion label Giorgio Armani shopfront, Island of Capri.jpg

Storefront in Capri, Italy
Type Private
Industry
  • Fashion
  • leisure
Founded 1975; 48 years ago
Founders
  • Giorgio Armani
  • Sergio Galeotti[1]
Headquarters 45°27′42″N 9°10′12″E / 45.4616855°N 9.1700768°ECoordinates: 45°27′42″N 9°10′12″E / 45.4616855°N 9.1700768°E,

Milan

,

Italy

Area served

 Worldwide

Key people
  • Giorgio Armani
  • Cristiano Armani
Revenue Increase €5.90 billion (2019)

Net income

 €90 million[2] (2020)

Number of employees

 7,309 (2019)
Website armani.com

Giorgio Armani S.p.A. (pronounced [ˈdʒordʒo arˈmaːni]), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Armani licenses its name and branding to Luxottica for eyewear;[3] L’Oréal for fragrances and cosmetics;[4] and Fossil for watches and jewelry.[5] It is considered Italy’s second-biggest fashion group behind Prada.[6]

History[edit]

Armani and his partner, architect Sergio Galeotti, founded Giorgio Armani SpA in 1975, reportedly on money from the sale of Armani’s Volkswagen.[7]

The company signed a license with Gruppo Finanziario Tessile (GFT) in 1978.[7] It partnered with L’Oreal on a licensing agreement for the production and distribution of fragrances, cosmetics and beauty products in 1980[8] and with Luxottica for eyewear in 1988.[9] Armani also entered into a manufacturing and distribution license with Simint in 1991 when the company launched A|X Armani Exchange.[10] By 1993, the Armani name was represented by 23 licensees and two large joint ventures in Japan.[11]

By the 1990s, the company’s strategy was to cancel licenses and take production in-house in a bid to exert more control over quality and distribution.[10] Manufacturing arrangements later brought back in-house include the acquisition of Antinea (1990), Simint (1996) and Intai (1998).[7][9] In 2000, after buying factories from GFT, Armani formed a joint venture with Zegna for the production and distribution of the Collezioni men’s collection. Armani also increased to 85 percent its share in the joint venture in Japan with Itochu.[7]

Also in the early 2000s, Armani opened five megastores designed by Massimiliano and Doriana Fuksas, starting with the opening of the Armani/Manzoni store in Milan in 2000, which carries all of the company’s brands. Other such venues are in Hong Kong (Armani/Chater House, opened in 2002), Munich (Armani/Fünf Höfe, opened in 2003), Tokyo (Armani/Ginza Tower, opened in 2007) and New York City (Armani/Fifth Avenue, opened in 2009).[12]

From 2003 until 2012, Safilo Group held the exclusive license for Armani-branded eyewear before losing it again to Luxottica[13][14][15] until 2037.[16] Beginning in 2007, the company teamed up with Samsung to develop a line of high-end electronic goods.[17][18][19]

In 2007, Giorgio Armani confirmed to Reuters that he had been approached by Beiersdorf in 2005 about a potential merger but had since been too distracted by other projects to pursue that option.[20] In 2016, he confirmed he had established the Giorgio Armani Foundation[21] which, while aiming to fund social projects, is also to “safeguard the governance assets of the Armani Group and ensure that these assets are kept stable over time.»[22][23] By 2017, the company was seen as a prime candidate for a stock market listing.[24] In 2021, Giorgio Armani ruled out merging with either LVMH and Kering[25] and reportedly also ruled out an offer by Stellantis to acquire a minority stake.[26]

In February 2020, Armani was the first fashion brand to decide to close its runway shows to the public amid the beginning COVID-19 pandemic, holding the event without audience.[27] By March 2020, all of its Italian production plants started producing single use medical overalls.[28]

In 2021, luxury yacht maker The Italian Sea Group announced that Giorgio Armani SpA would invest in the company’s IPO at the Italian Bourse.[29]

Brands[edit]

The former site of the Giorgio Armani boutique in Chicago

Giorgio Armani[edit]

Giorgio Armani is a high-end label specializing in men’s and women’s ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. The logo is a curved «G» completing a curved «A», forming a circle.

In 2016, the fashion house stopped using animal fur in all of its collections, citing the availability of «valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals.»[30]

According to The Wall Street Journal and other sources, in addition to couture line Armani Privé, Giorgio Armani and Emporio Armani are the company’s ready-to-wear lines that show at Milan fashion week. In addition, selling at lower prices are Armani Collezioni, Armani Exchange and Armani Jeans.[31]

Emporio Armani[edit]

Emporio Armani is the second brand of the Armani family and features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani, along with Giorgio Armani, are the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani products are usually only sold in freestanding Emporio Armani boutiques and on the official website.[32]

Over the years, Emporio Armani underwear campaigns featured David Beckham (2008–2010),[33] Victoria Beckham (2009),[34] Cristiano Ronaldo (2010), Megan Fox (2010), Rihanna (2011) and Rafael Nadal (2011).[35] The brand’s watches ad campaign has featured Shawn Mendes (2019), among others.[36] Several campaigns were photographed by Mert Alas and Marcus Piggott.[33]

Emporio Armani also teamed up with Reebok to create fashion shoes under the label EA7.

Emporio Armani is also the official kit supplier of Italian football side SSC Napoli under its EA7 brand.

Armani Collezioni[edit]

Armani Collezioni (formerly Giorgio Armani Le Collezioni) was the diffusion line of Giorgio Armani that retails at a lower price than Giorgio Armani and the haute couture line, Armani Privé. The logo was usually displayed black written on a white label, but often varies. «Armani» being larger and «Collezioni» underneath it. It has provided made-to-measure tailored suits and shirts where every element can be chosen. In addition to being sold in the two freestanding boutiques (which feature the Collezioni line exclusively) in Milan and Paris, Armani Collezioni usually sold in department stores and outlets while Giorgio Armani and Emporio Armani only sold in freestanding boutiques. A sporty line of the label has appeared named «Armani Collezioni Active» in the same way as the EA7 line from Emporio Armani line.

Armani Exchange[edit]

A|X Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.

To accelerate development of the nascent line, Giorgio Armani co-established the joint venture company Presidio Holdings Ltd in 2005 alongside Como Holdings, the company owned by the Singaporean tycoon Ong Beng Seng that, since 1994, has held the production and distribution license for A/X Armani Exchange in the United States, Canada, Central and South America and Asia-Pacific.

Initially, the company held 25% of Presidio Holdings, with the remaining 75% being in the hands of Como Holdings. In 2008, Giorgio Armani acquired an additional 25% stake. In 2014, it acquired the remaining 50% «ensuring full ownership of the brand, which has 270 stores and over 3,000 employees», the company said in a statement.

Armani Exchange products are available exclusively in 270 stores in 31 countries and on the brand’s website.

Armani Junior and Armani Baby[edit]

Armani designs products for babies, toddlers, and teenagers under the labels Armani Junior and Armani Baby. The Armani Junior brand was introduced in 1979.[37] The junior line consists of baby clothing, accessories, T-shirts, pullovers, suits, shoes, hats, shirts, belts, bags, and underwear.[38]

Armani Junior has 167 independent boutiques around the globe, which only sell the sub-label. The label is also sold in other stores by the label including Armani/Casa, Armani Jeans or Emporio Armani. In total, 308 independent and franchise Armani stores sell the Armani Junior and Armani Baby products throughout the whole world.[39] In addition, the label is available in selected department stores everywhere in the world, for example Neiman Marcus, Saks Fifth Avenue, Breuninger and Peek & Cloppenburg.[40]

In May 2014, actress Quvenzhané Wallis was named the face of Armani Junior.[41]

Armani/Casa[edit]

The Armani label also consists of a furniture and home collection called Armani/Casa.[42] While the Italian word «casa» usually means «house», its usage here instead means «at home».[43] Giorgio Armani launched his interior design collection in 2000 with a flagship store opening in Milan, Italy the same year. When Armani was asked about why he wanted a furniture line, Armani said that he wanted «people to design their own private home». «Designing this furniture and home collection helped me to stimulate my creative and artistic vein», Armani said. Critics responded very positively to the Armani/Casa label calling the style «simply elegant, a little retro with Ethno elements» to it. A lot of critics also liked the fact that there are only a «few ornaments» used but with «artistic detail» which seem to have a «tremendous effect on the style and furniture» itself.[44]

Armani collaborates with Rubelli and the Molteni Group to build the home collection.[45] As the Architectural Digest reported in February 2012, that Armani/Casa includes state-of-the-art kitchens, sold under the Armani/Dada name – a partnership with Molteni Group, as well as luxurious fabrics produced in collaboration with Rubelli.[46] Armani/Roca is a partnership with Roca, which provides Giorgio Armani with bathroom furniture and accessoires.[47] The sub-label consisting of variegated products[48] is sold in 183 independent Armani stores as well as selected retailers throughout the world.[39][49]

Armani/Casa is used in the Armani hotels,[50] equipped John Mayers New York City apartment[51] and decorated the scenes for the 2013 film Paranoia.[52]

Armani/Dolci[edit]

A 2008 Armani/Dolci gift box

A confectionery is also under the Armani name.[53][54] The brand was established in 2002.[55] For the creations and collections Armani collaborates with the Italian chocolate manufacturer Guido Gobino.[56]

Armani/Dolci sells chocolates, jams, honey, tea, shortbread biscuits, sugar and pralines.[57] The brand is mostly part of other Armani stores but has got an independent boutique in Taichung, Taiwan.[58] In total, 152 stores sell the Armani/Dolci products.[39]

Over the years, Armani created various limited Armani/Dolci products to celebrate special occasions.[59] For example, Armani designed chocolate Easter eggs,[60] heart-shaped boxes with red, pink and lilac chocolate truffles for Valentine’s Day,[61] as well as a Ramadan collection for the Muslim holiday[62] featuring refined colors of Islamic art and no alcohol.[63] In addition, Armani/Dolci sells special delicate collections for Christmas[64] and its significant anniversaries.[65]

The Armani/Dolci brand[66] is well received by both critics and the public.[67]

Armani/Fiori[edit]

Armani/Fiori boutique at Chater House in Hong Kong

The Giorgio Armani label also has a florist under its name, called Armani/Fiori.[68] The exclusive floral service is active since 2000 in major independent flower boutiques and other Armani stores around the world.[69]

The flowers used for the Armani/Fiori arrangements come mostly from the Netherlands. The label uses a large selection of orchids, as well as exotic and tropical flowers alongside more traditional flowers such as hydrangeas, roses and peonies. Each collection is personally designed by Giorgio Armani himself as he wants to transport an «Asian feel».[70] In addition, Armani/Fiori offers decorative elements like vases, flowerpots, candles and lanterns.[71] For the collections, Armani uses precious materials like alabaster, black marble, lacquered wood in the shape of cylinders, cubes, and rhomboids.[72] Giorgio Armani also designed special floral arrangements for occasions like Valentine’s Day[73] and spring collections.[74] The labels floral arrangements are used in the Armani hotels.[75]

Armani/Hotels[edit]

Giorgio Armani and Emaar Properties PJSC signed an agreement in 2005 for Emaar Properties PJSC to build and operate at least seven luxury hotels and three vacation resorts under the Armani name. Armani would be responsible for overseeing all aspects of the interior design and style of the hotels. The Armani hotel was opened in Burj Khalifa on April 27, 2010,[76] comprising the bottom 39 floors of the supertall skyscraper in Dubai, United Arab Emirates. It has 160 guest rooms and suites, and 144 residences. Giorgio Armani also designed the interiors of the Armani Residences, also within the skyscraper, and its specially designed line of products from the Armani/Casa home furnishings collection and the Armani/Fiori flower arrangements.[77] The «Burj Khalifa Armani Residences Road Show» toured Milan, London, Jeddah, Moscow and New Delhi. The London event was housed in the Armani Casa Showroom in New Bond Street.[78]

The second club opened in 2011 in Milan. The hotel is located in a palazzo on Via Manzoni in the heart of the city.[79]

Armani/Privé Club[edit]

Armani operates two luxury clubs under the Armani/Privé name in both Milan and Dubai. According to its website, «Armani/Privé prides itself on primely located clubs at the cutting edge of the city’s nightlife scene, setting the bar high by attracting internationally acclaimed resident DJs that play the latest beats to a carefully selected crowd, sipping on signature cocktails.»[80]

Sponsoring and philanthropy[edit]

In 2015, Armani opened Armani/Silos, an exhibition space in Milan which has in the past which staged solo exhibitions of Larry Fink (2017), Sarah Moon (2018), Paolo Ventura (2018),[81] Tadao Ando (2019) and Peter Lindbergh (2020).[82]

Armani Beauty has been a major supporter of the Venice Film Festival since 2018 and was the event’s main sponsor in 2019.[83]

Also in 2019, A|X Armani Exchange became the first fashion brand to debut in the world of e-sports — professional multiplayer video game competitions — when it sponsored the Italian team Mkers for the 2019–20 season.[84]

Among others, Armani designed suits for Italy’s delegations to the 2009 FINA World Aquatics Championships[85] and the 2012 Summer Olympics[86] as well as for the country’s national football team at the UEFA Euro 2020.[87] Since 2021, the company has been a sponsor of the Scuderia Ferrari, supplying formal attire and travel wear to the Ferrari team’s management, drivers and technicians to be worn at official events and during transfers linked to Formula One’s Grand Prix international races.[88] The company also makes kits for Serie A football side Napoli under its EA7 brand.[89]

Sustainability[edit]

Armani banned animal fur in 2016 and signed in 2019 the «Fashion Pact» with other major industry players to address climate change. Starting from the 2022-23 autumn/winter season, it no longer uses angora wool.[90]

Controversy[edit]

In 1999, the New York Times and others raised concerns about a generous donation made by Giorgio Armani SpA to the Solomon R. Guggenheim Museum in New York shortly before the museum announced that it would pay homage to Armani himself with a major retrospective of his work.[91]

In a 2014 report, Greenpeace publicly criticized Armani and other luxury brands after having found traces of chemicals that can pollute waterways in children’s clothing and shoes; in response, the company committed to abolish all chemicals which could cause environmental damage to production sites by 2020.[92] Also in 2014, Giorgio Armani SpA paid 270 million euros to Italian tax authorities to settle a dispute over payments from the group’s subsidiaries abroad.[93]

In 2015, Giorgio Armani Corp’s former general counsel Fabio Silva filed a $75 million lawsuit in the New York Supreme Court against the company, accusing it of discriminating against him because of his Mexican origins and firing him for having cancer.[94][95]

See also[edit]

  • Made in Italy

References[edit]

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  87. ^ Philip Willan (June 4, 2021), Giorgio Armani suits for Italy team derided as chef’s outfits The Times.
  88. ^ Sandra Salibian (March 9, 2021), Giorgio Armani to Dress Scuderia Ferrari’s Team Women’s Wear Daily.
  89. ^ McLeman, Neil (August 19, 2021). «Napoli will wear Giorgio Armani shirts in the new Serie A season». mirror. Retrieved August 9, 2022.
  90. ^ Claudia Cristoferi (December 1, 2021), Armani to ban angora wool from next winter season British Vogue.
  91. ^ Carol Vogel (December 15, 1999), [1] New York Times.
  92. ^ Isla Binnie (February 17, 2014), Greenpeace finds waterway pollutants in luxury fashion brands Reuters.
  93. ^ Isla Binnie (April 18, 2014), Fashion house Armani pays 270 mln euros to settle Italian tax dispute — paper Reuters.
  94. ^ Vicki M. Young (September 15, 2015), Giorgio Armani Corp. Faces $75 Million Lawsuit Women’s Wear Daily.
  95. ^ Robert Iafolla (September 16, 2015), Former Armani GC sues company for racial and disability discrimination Reuters.

Further reading[edit]

  • Mackenzie, Suzie (December 11, 2004). «The gentle touch». The Guardian. London. Retrieved September 23, 2007.
  • McCartney, Stella (May 16, 2006). «The wisdom of Giorgio». Independent on Sunday. London. Archived from the original on October 1, 2007. Retrieved September 23, 2007.
  • «Q & A: Giorgio Armani». CNN. The Scene (column). October 3, 2006. Retrieved September 23, 2007.
  • Lee, Vinny (September 22, 2007). «Above the shop». The Times. London. Retrieved September 23, 2007.

External links[edit]

Wikimedia Commons has media related to Armani.

  • Official website
Источник
Giorgio Armani S.p.A.

Giorgio Armani.svg
Shop of fashion label Giorgio Armani shopfront, Island of Capri.jpg

Storefront in Capri, Italy
Type Private
Industry
  • Fashion
  • leisure
Founded 1975; 48 years ago
Founders
  • Giorgio Armani
  • Sergio Galeotti[1]
Headquarters 45°27′42″N 9°10′12″E / 45.4616855°N 9.1700768°ECoordinates: 45°27′42″N 9°10′12″E / 45.4616855°N 9.1700768°E,

Milan

,

Italy

Area served

 Worldwide

Key people
  • Giorgio Armani
  • Cristiano Armani
Revenue Increase €5.90 billion (2019)

Net income

 €90 million[2] (2020)

Number of employees

 7,309 (2019)
Website armani.com

Giorgio Armani S.p.A. (pronounced [ˈdʒordʒo arˈmaːni]), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Armani licenses its name and branding to Luxottica for eyewear;[3] L’Oréal for fragrances and cosmetics;[4] and Fossil for watches and jewelry.[5] It is considered Italy’s second-biggest fashion group behind Prada.[6]

History[edit]

Armani and his partner, architect Sergio Galeotti, founded Giorgio Armani SpA in 1975, reportedly on money from the sale of Armani’s Volkswagen.[7]

The company signed a license with Gruppo Finanziario Tessile (GFT) in 1978.[7] It partnered with L’Oreal on a licensing agreement for the production and distribution of fragrances, cosmetics and beauty products in 1980[8] and with Luxottica for eyewear in 1988.[9] Armani also entered into a manufacturing and distribution license with Simint in 1991 when the company launched A|X Armani Exchange.[10] By 1993, the Armani name was represented by 23 licensees and two large joint ventures in Japan.[11]

By the 1990s, the company’s strategy was to cancel licenses and take production in-house in a bid to exert more control over quality and distribution.[10] Manufacturing arrangements later brought back in-house include the acquisition of Antinea (1990), Simint (1996) and Intai (1998).[7][9] In 2000, after buying factories from GFT, Armani formed a joint venture with Zegna for the production and distribution of the Collezioni men’s collection. Armani also increased to 85 percent its share in the joint venture in Japan with Itochu.[7]

Also in the early 2000s, Armani opened five megastores designed by Massimiliano and Doriana Fuksas, starting with the opening of the Armani/Manzoni store in Milan in 2000, which carries all of the company’s brands. Other such venues are in Hong Kong (Armani/Chater House, opened in 2002), Munich (Armani/Fünf Höfe, opened in 2003), Tokyo (Armani/Ginza Tower, opened in 2007) and New York City (Armani/Fifth Avenue, opened in 2009).[12]

From 2003 until 2012, Safilo Group held the exclusive license for Armani-branded eyewear before losing it again to Luxottica[13][14][15] until 2037.[16] Beginning in 2007, the company teamed up with Samsung to develop a line of high-end electronic goods.[17][18][19]

In 2007, Giorgio Armani confirmed to Reuters that he had been approached by Beiersdorf in 2005 about a potential merger but had since been too distracted by other projects to pursue that option.[20] In 2016, he confirmed he had established the Giorgio Armani Foundation[21] which, while aiming to fund social projects, is also to “safeguard the governance assets of the Armani Group and ensure that these assets are kept stable over time.»[22][23] By 2017, the company was seen as a prime candidate for a stock market listing.[24] In 2021, Giorgio Armani ruled out merging with either LVMH and Kering[25] and reportedly also ruled out an offer by Stellantis to acquire a minority stake.[26]

In February 2020, Armani was the first fashion brand to decide to close its runway shows to the public amid the beginning COVID-19 pandemic, holding the event without audience.[27] By March 2020, all of its Italian production plants started producing single use medical overalls.[28]

In 2021, luxury yacht maker The Italian Sea Group announced that Giorgio Armani SpA would invest in the company’s IPO at the Italian Bourse.[29]

Brands[edit]

The former site of the Giorgio Armani boutique in Chicago

Giorgio Armani[edit]

Giorgio Armani is a high-end label specializing in men’s and women’s ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. The logo is a curved «G» completing a curved «A», forming a circle.

In 2016, the fashion house stopped using animal fur in all of its collections, citing the availability of «valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals.»[30]

According to The Wall Street Journal and other sources, in addition to couture line Armani Privé, Giorgio Armani and Emporio Armani are the company’s ready-to-wear lines that show at Milan fashion week. In addition, selling at lower prices are Armani Collezioni, Armani Exchange and Armani Jeans.[31]

Emporio Armani[edit]

Emporio Armani is the second brand of the Armani family and features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani, along with Giorgio Armani, are the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani products are usually only sold in freestanding Emporio Armani boutiques and on the official website.[32]

Over the years, Emporio Armani underwear campaigns featured David Beckham (2008–2010),[33] Victoria Beckham (2009),[34] Cristiano Ronaldo (2010), Megan Fox (2010), Rihanna (2011) and Rafael Nadal (2011).[35] The brand’s watches ad campaign has featured Shawn Mendes (2019), among others.[36] Several campaigns were photographed by Mert Alas and Marcus Piggott.[33]

Emporio Armani also teamed up with Reebok to create fashion shoes under the label EA7.

Emporio Armani is also the official kit supplier of Italian football side SSC Napoli under its EA7 brand.

Armani Collezioni[edit]

Armani Collezioni (formerly Giorgio Armani Le Collezioni) was the diffusion line of Giorgio Armani that retails at a lower price than Giorgio Armani and the haute couture line, Armani Privé. The logo was usually displayed black written on a white label, but often varies. «Armani» being larger and «Collezioni» underneath it. It has provided made-to-measure tailored suits and shirts where every element can be chosen. In addition to being sold in the two freestanding boutiques (which feature the Collezioni line exclusively) in Milan and Paris, Armani Collezioni usually sold in department stores and outlets while Giorgio Armani and Emporio Armani only sold in freestanding boutiques. A sporty line of the label has appeared named «Armani Collezioni Active» in the same way as the EA7 line from Emporio Armani line.

Armani Exchange[edit]

A|X Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.

To accelerate development of the nascent line, Giorgio Armani co-established the joint venture company Presidio Holdings Ltd in 2005 alongside Como Holdings, the company owned by the Singaporean tycoon Ong Beng Seng that, since 1994, has held the production and distribution license for A/X Armani Exchange in the United States, Canada, Central and South America and Asia-Pacific.

Initially, the company held 25% of Presidio Holdings, with the remaining 75% being in the hands of Como Holdings. In 2008, Giorgio Armani acquired an additional 25% stake. In 2014, it acquired the remaining 50% «ensuring full ownership of the brand, which has 270 stores and over 3,000 employees», the company said in a statement.

Armani Exchange products are available exclusively in 270 stores in 31 countries and on the brand’s website.

Armani Junior and Armani Baby[edit]

Armani designs products for babies, toddlers, and teenagers under the labels Armani Junior and Armani Baby. The Armani Junior brand was introduced in 1979.[37] The junior line consists of baby clothing, accessories, T-shirts, pullovers, suits, shoes, hats, shirts, belts, bags, and underwear.[38]

Armani Junior has 167 independent boutiques around the globe, which only sell the sub-label. The label is also sold in other stores by the label including Armani/Casa, Armani Jeans or Emporio Armani. In total, 308 independent and franchise Armani stores sell the Armani Junior and Armani Baby products throughout the whole world.[39] In addition, the label is available in selected department stores everywhere in the world, for example Neiman Marcus, Saks Fifth Avenue, Breuninger and Peek & Cloppenburg.[40]

In May 2014, actress Quvenzhané Wallis was named the face of Armani Junior.[41]

Armani/Casa[edit]

The Armani label also consists of a furniture and home collection called Armani/Casa.[42] While the Italian word «casa» usually means «house», its usage here instead means «at home».[43] Giorgio Armani launched his interior design collection in 2000 with a flagship store opening in Milan, Italy the same year. When Armani was asked about why he wanted a furniture line, Armani said that he wanted «people to design their own private home». «Designing this furniture and home collection helped me to stimulate my creative and artistic vein», Armani said. Critics responded very positively to the Armani/Casa label calling the style «simply elegant, a little retro with Ethno elements» to it. A lot of critics also liked the fact that there are only a «few ornaments» used but with «artistic detail» which seem to have a «tremendous effect on the style and furniture» itself.[44]

Armani collaborates with Rubelli and the Molteni Group to build the home collection.[45] As the Architectural Digest reported in February 2012, that Armani/Casa includes state-of-the-art kitchens, sold under the Armani/Dada name – a partnership with Molteni Group, as well as luxurious fabrics produced in collaboration with Rubelli.[46] Armani/Roca is a partnership with Roca, which provides Giorgio Armani with bathroom furniture and accessoires.[47] The sub-label consisting of variegated products[48] is sold in 183 independent Armani stores as well as selected retailers throughout the world.[39][49]

Armani/Casa is used in the Armani hotels,[50] equipped John Mayers New York City apartment[51] and decorated the scenes for the 2013 film Paranoia.[52]

Armani/Dolci[edit]

A 2008 Armani/Dolci gift box

A confectionery is also under the Armani name.[53][54] The brand was established in 2002.[55] For the creations and collections Armani collaborates with the Italian chocolate manufacturer Guido Gobino.[56]

Armani/Dolci sells chocolates, jams, honey, tea, shortbread biscuits, sugar and pralines.[57] The brand is mostly part of other Armani stores but has got an independent boutique in Taichung, Taiwan.[58] In total, 152 stores sell the Armani/Dolci products.[39]

Over the years, Armani created various limited Armani/Dolci products to celebrate special occasions.[59] For example, Armani designed chocolate Easter eggs,[60] heart-shaped boxes with red, pink and lilac chocolate truffles for Valentine’s Day,[61] as well as a Ramadan collection for the Muslim holiday[62] featuring refined colors of Islamic art and no alcohol.[63] In addition, Armani/Dolci sells special delicate collections for Christmas[64] and its significant anniversaries.[65]

The Armani/Dolci brand[66] is well received by both critics and the public.[67]

Armani/Fiori[edit]

Armani/Fiori boutique at Chater House in Hong Kong

The Giorgio Armani label also has a florist under its name, called Armani/Fiori.[68] The exclusive floral service is active since 2000 in major independent flower boutiques and other Armani stores around the world.[69]

The flowers used for the Armani/Fiori arrangements come mostly from the Netherlands. The label uses a large selection of orchids, as well as exotic and tropical flowers alongside more traditional flowers such as hydrangeas, roses and peonies. Each collection is personally designed by Giorgio Armani himself as he wants to transport an «Asian feel».[70] In addition, Armani/Fiori offers decorative elements like vases, flowerpots, candles and lanterns.[71] For the collections, Armani uses precious materials like alabaster, black marble, lacquered wood in the shape of cylinders, cubes, and rhomboids.[72] Giorgio Armani also designed special floral arrangements for occasions like Valentine’s Day[73] and spring collections.[74] The labels floral arrangements are used in the Armani hotels.[75]

Armani/Hotels[edit]

Giorgio Armani and Emaar Properties PJSC signed an agreement in 2005 for Emaar Properties PJSC to build and operate at least seven luxury hotels and three vacation resorts under the Armani name. Armani would be responsible for overseeing all aspects of the interior design and style of the hotels. The Armani hotel was opened in Burj Khalifa on April 27, 2010,[76] comprising the bottom 39 floors of the supertall skyscraper in Dubai, United Arab Emirates. It has 160 guest rooms and suites, and 144 residences. Giorgio Armani also designed the interiors of the Armani Residences, also within the skyscraper, and its specially designed line of products from the Armani/Casa home furnishings collection and the Armani/Fiori flower arrangements.[77] The «Burj Khalifa Armani Residences Road Show» toured Milan, London, Jeddah, Moscow and New Delhi. The London event was housed in the Armani Casa Showroom in New Bond Street.[78]

The second club opened in 2011 in Milan. The hotel is located in a palazzo on Via Manzoni in the heart of the city.[79]

Armani/Privé Club[edit]

Armani operates two luxury clubs under the Armani/Privé name in both Milan and Dubai. According to its website, «Armani/Privé prides itself on primely located clubs at the cutting edge of the city’s nightlife scene, setting the bar high by attracting internationally acclaimed resident DJs that play the latest beats to a carefully selected crowd, sipping on signature cocktails.»[80]

Sponsoring and philanthropy[edit]

In 2015, Armani opened Armani/Silos, an exhibition space in Milan which has in the past which staged solo exhibitions of Larry Fink (2017), Sarah Moon (2018), Paolo Ventura (2018),[81] Tadao Ando (2019) and Peter Lindbergh (2020).[82]

Armani Beauty has been a major supporter of the Venice Film Festival since 2018 and was the event’s main sponsor in 2019.[83]

Also in 2019, A|X Armani Exchange became the first fashion brand to debut in the world of e-sports — professional multiplayer video game competitions — when it sponsored the Italian team Mkers for the 2019–20 season.[84]

Among others, Armani designed suits for Italy’s delegations to the 2009 FINA World Aquatics Championships[85] and the 2012 Summer Olympics[86] as well as for the country’s national football team at the UEFA Euro 2020.[87] Since 2021, the company has been a sponsor of the Scuderia Ferrari, supplying formal attire and travel wear to the Ferrari team’s management, drivers and technicians to be worn at official events and during transfers linked to Formula One’s Grand Prix international races.[88] The company also makes kits for Serie A football side Napoli under its EA7 brand.[89]

Sustainability[edit]

Armani banned animal fur in 2016 and signed in 2019 the «Fashion Pact» with other major industry players to address climate change. Starting from the 2022-23 autumn/winter season, it no longer uses angora wool.[90]

Controversy[edit]

In 1999, the New York Times and others raised concerns about a generous donation made by Giorgio Armani SpA to the Solomon R. Guggenheim Museum in New York shortly before the museum announced that it would pay homage to Armani himself with a major retrospective of his work.[91]

In a 2014 report, Greenpeace publicly criticized Armani and other luxury brands after having found traces of chemicals that can pollute waterways in children’s clothing and shoes; in response, the company committed to abolish all chemicals which could cause environmental damage to production sites by 2020.[92] Also in 2014, Giorgio Armani SpA paid 270 million euros to Italian tax authorities to settle a dispute over payments from the group’s subsidiaries abroad.[93]

In 2015, Giorgio Armani Corp’s former general counsel Fabio Silva filed a $75 million lawsuit in the New York Supreme Court against the company, accusing it of discriminating against him because of his Mexican origins and firing him for having cancer.[94][95]

See also[edit]

  • Made in Italy

References[edit]

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  89. ^ McLeman, Neil (August 19, 2021). «Napoli will wear Giorgio Armani shirts in the new Serie A season». mirror. Retrieved August 9, 2022.
  90. ^ Claudia Cristoferi (December 1, 2021), Armani to ban angora wool from next winter season British Vogue.
  91. ^ Carol Vogel (December 15, 1999), [1] New York Times.
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  93. ^ Isla Binnie (April 18, 2014), Fashion house Armani pays 270 mln euros to settle Italian tax dispute — paper Reuters.
  94. ^ Vicki M. Young (September 15, 2015), Giorgio Armani Corp. Faces $75 Million Lawsuit Women’s Wear Daily.
  95. ^ Robert Iafolla (September 16, 2015), Former Armani GC sues company for racial and disability discrimination Reuters.

Further reading[edit]

  • Mackenzie, Suzie (December 11, 2004). «The gentle touch». The Guardian. London. Retrieved September 23, 2007.
  • McCartney, Stella (May 16, 2006). «The wisdom of Giorgio». Independent on Sunday. London. Archived from the original on October 1, 2007. Retrieved September 23, 2007.
  • «Q & A: Giorgio Armani». CNN. The Scene (column). October 3, 2006. Retrieved September 23, 2007.
  • Lee, Vinny (September 22, 2007). «Above the shop». The Times. London. Retrieved September 23, 2007.

External links[edit]

Wikimedia Commons has media related to Armani.

  • Official website
Источник

Международный дом роскошной моды в Италии

Giorgio Armani SpA

Giorgio Armani.svg
Тип Частный
Промышленность
  • Мода
  • отдых
Основана 1975 г.; 45 лет назад (1975)
Основатели
  • Джорджио Армани
  • Серджио Галеотти
Штаб-квартира 45 ° 27′42 ″ с.ш., 9 ° 10′12 ″ в.д. / 45,4616855 ° с.ш.9,1700768 ° в.д. / 45.4616855; 9.1700768 Координаты : 45 ° 27’42 ″ N 9 ° 10’12 ″ E / 45,4616855 ° N 9,1700768 ° E / 45,4616855; 9.1700768, Милан, Италия
Обслуживаемая территория По всему миру
Ключевые люди
  • Джорджио Армани
  • Криштиану Армани
Доход Увеличить 2,90 миллиарда евро (2016)
Количество сотрудников 7 309 (2019)
Веб-сайт armani.com

Giorgio Armani SpA (произносится ), широко известный как Armani, — итальянский роскошный дом моды, основанный Джорджио Армани, который разрабатывает, производит, распространяет и продает от кутюр, прет-а-порте, изделия из кожи, обувь, часы, украшения, аксессуары, очки, косметика и домашний интерьер. Бренд продает эти продукты под несколькими лейблами: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani (включая EA7), Armani Jeans, Armani Junior и Armani Exchange. Бренд использует ассоциацию имени Armani с высокой модой, извлекая выгоду из своего престижа в индустрии моды. В 2016 году предполагаемый объем продаж компании составил около 2,65 миллиарда долларов. В 2017 году Джорджио Армани объявил, что его компания закроет два своих модных бренда, Armani Collezioni и Armani Jeans, в рамках процесса реструктуризации его компании. В то время как Armani Collezioni снова объединится с линией «Giorgio Armani», Armani Jeans будет смешан с линией Emporio Armani из-за схожести стилей и использования одного и того же логотипа бренда.

Джорджио Армани сотрудничает с Emaar Properties, сетью роскошных отелей и курортов в нескольких крупных городах, включая Милан, Париж, Нью-Йорк, Лондон, Гонконг, Лос-Анджелес, Токио, Шанхай, Сеул, Дубай. Компания уже управляет рядом кафе по всему миру, помимо бара и ночного клуба.

Содержание

  • 1 Бренды
    • 1.1 Giorgio Armani
    • 1.2 Emporio Armani
    • 1.3 Armani Collezioni
    • 1.4 Armani Exchange
    • 1.5 Armani Junior
    • 1.6 Armani / Casa
    • 1.7 Armani / Dolci
    • 1.8 Armani / Fiori
    • 1.9 Armani / Hotels
  • 2 См. Также
  • 3 Ссылки
  • 4 Дополнительная литература
  • 5 Внешние ссылки

Бренды

Прежний сайт бутика Giorgio Armani в Чикаго

Giorgio Armani

Giorgio Armani — это элитный лейбл, специализирующийся на мужской и женской прет-а-порте, аксессуарах, очках, косметика и парфюмерия. Его можно купить только в бутиках Giorgio Armani, в специализированных магазинах одежды и в некоторых дорогих универмагах. Логотип представляет собой изогнутую букву «G», завершающую изогнутую букву «А», образующую круг.

В 2016 году модный дом прекратил использовать мех животных во всех своих коллекциях, сославшись на наличие «действительных альтернатив в нашем распоряжении, которые делают ненужным применение жестоких методов в отношении животных».

Согласно The Wall Street Journal и другим влиятельным источникам, помимо линии высокой моды Armani Privé, Giorgio Armani и Emporio Armani представляют линии одежды прет-а-порте компании, которые демонстрируются на неделе моды в Милане. Кроме того, по более низким ценам продаются Armani Collezioni, Armani Exchange и Armani Jeans.

Emporio Armani

Emporio Armani на Северном проспекте Еревана

Emporio Armani — второй бренд в семье Armani, представляющий коллекции прет-а-порте и подиумные коллекции. Emporio Armani ориентируется на тенденции и современные черты. Кроме того, Emporio Armani и Giorgio Armani — единственные два бренда готовой одежды, которые в основном разработаны самим Джорджо Армани и ежегодно находятся в центре внимания Миланской недели моды, в то время как Armani Collezioni, Armani Jeans, и Armani Exchange — нет. Emporio Armani обычно продается только в отдельно стоящих бутиках Emporio Armani и на его официальном веб-сайте.

Дэвид Бекхэм снялся в четырех кампаниях нижнего белья Emporio Armani с весны / лета 2008 по осень / зима 2009–2010. Дэвид Бекхэм появлялся со своей женой, бывшей Spice Girl Викторией, в кампаниях дважды в 2009 году. Все кампании были сфотографированы Мерт Алас и Маркус Пигготт.

в январе 2010 года., звезда футбола Криштиану Роналду и звезда голливудского кино Меган Фокс стали мужским и женским лицом и телом Emporio Armani. В 2011 году Меган Фокс сменила Рианна, а Роналду заменил теннисист Рафаэль Надаль. Emporio Armani объединился с Reebok для создания модной обуви под лейблом EA7. В 2019 году Emporio Armani выпустил новый сериал, посвященный певцу Шону Мендесу. В черно-белой рекламе использовалась инструментальная версия его песни «In My Blood «.

У Emporio Armani есть бутики в Торонто, Осло, Франкфурт., Амман, Бахрейн, Джидда, Богота, Майами, Токио, Амстердам, Мадрид, Чикаго, Париж, Лондон, Глазго, Лос-Анджелес, Хьюстон, Мехико, Джакарта, Куала-Лумпур, Милан, Барселона, Буэнос-Айрес, Стамбул, Тель-Авив, Сидней, Дубай, Дакка, Лима, Сеул, Сингапур, Бангкок, Нью-Йорк, Сан-Паулу, Вена, Нью-Дели и многие другие города по всему миру.

Armani Collezioni

Armani Collezioni в Indooroopilly Shopping Центр

Armani Collezioni (ранее Giorgio Armani Le Collezioni) — линия распространения Джорджио Армана. i, который продается по более низкой цене, чем Giorgio Armani и линия haute couture, Armani Privé. Логотип обычно отображался черным цветом на белой этикетке, но часто меняется. «Армани» больше, а «Коллециони» — под ним. Он предоставил сшитые на заказ костюмы и рубашки, в которых можно выбрать любой элемент. Помимо того, что Armani Collezioni продается в двух отдельно стоящих бутиках (в которых представлена ​​исключительно линия Collezioni) в Милане и Париже, они обычно продаются в универмагах и торговых точках, а Giorgio Armani и Emporio Armani продаются только в отдельно стоящих бутиках.

В прошлом году появилась спортивная линия этого лейбла под названием «Armani Collezioni Active» по аналогии с линией EA7 из линии Emporio Armani.

Armani Exchange

Магазин Armani Exchange в Marina Bay Sands, Сингапур

A | X Armani Exchange был запущен в 1991 году в США. Он занимается розничной продажей модных товаров и товаров повседневного спроса. и известен своими иногда провокационными рекламными кампаниями. Вдохновленный культурой уличного шика и танцевальной музыкой, он позиционируется как более доступный бренд Armani.

Чтобы ускорить развитие зарождающейся линии, Джорджио Армани стал соучредителем совместного предприятия компании Presidio Holdings Ltd в 2005 году вместе с Como Holdings, компанией, принадлежащей сингапурскому магнату Онг Бенг. Seng, который с 1994 года владеет лицензией на производство и распространение A / X Armani Exchange в США, Канаде, Центральной и Южной Америке и Азиатско-Тихоокеанском регионе.

Первоначально итальянская компания владела 25% Presidio Holdings, остальные 75% находились в руках Como Holdings. В 2008 году Джорджио Армани приобрел еще 25% акций. В 2014 году она приобрела оставшиеся 50%, «обеспечивая полную собственность бренда, у которого 270 магазинов и более 3000 сотрудников», — говорится в заявлении компании.

Продукция Armani Exchange доступна исключительно в 270 магазинах в 31 стране и на сайте бренда.

Armani Junior

Бутик Armani Junior в Нью-Йорке, США, 2013 год.

Джорджио Армани также разрабатывает товары, специально предназначенные для младенцев, малышей и подростков до шестнадцати лет. Поэтому он придумал новый лейбл под названием Armani Junior с отдельным лейблом в линейке продуктов под названием Armani Baby. Бренд Armani Junior был представлен в 1979 году. Суб-лейбл часто подвергался критике со стороны общественности, поскольку Armani иногда использовал натуральный мех для осенних и зимних коллекций Armani Junior. Многие люди склонны думать, что для большого количества людей неразумно одевать маленьких детей в высококачественную роскошную одежду, которую семьи с постоянным или даже комфортным доходом не могут себе позволить. Линия юниоров состоит из детской одежды и аксессуаров, а также футболок, пуловеров, костюмов, сигарет, обуви, головных уборов, рубашек, ремней, сумок, нижнего белья и аксессуаров для детей и подростков.

Armani Junior насчитывает 167 товаров. независимые бутики по всему миру, которые продают только суб-лейблы. Этикетка также продается в других магазинах этой марки, включая Armani / Casa, Armani Jeans или Emporio Armani. В общей сложности 308 независимых и франчайзинговых магазинов Armani продают продукцию Armani Junior и Armani Baby по всему миру. Кроме того, этикетка доступна в избранных универмагах по всему миру, например, Neiman Marcus, Saks Fifth Avenue, Breuninger и Peek Cloppenburg.

-label продала продукции на сумму 2600 миллионов евро и заработала около 750 миллионов в 2010 году. В 2011 году она продала продукции на сумму около 3100 евро и заработала около 900 евро. В 2012 году лейбл заработал 1100 миллионов евро, продав продукции на 3,6 миллиарда евро. В 2013 году объем продаж лейбла составил около 3,55 миллиарда евро, и только за этот год он снова заработал 1,1 миллиарда евро.

В мае 2014 года Квенжане Уоллис был назван лицом Armani Junior, который делает она первая крупная детская знаменитость, которая стала лицом роскошного бренда.

Armani / Casa

Бутик Armani / Casa в Лиссабоне, Португалия, в декабре 2007 года.

Бренд Armani также включает коллекция мебели и дома под названием Armani / Casa. Хотя итальянское слово «casa» обычно означает «дом», его использование здесь означает «дома». Джорджио Армани запустил свою коллекцию дизайна интерьера в 2000 году, когда в том же году открылся флагманский магазин в Милане, Италия. Когда Армани спросили, зачем ему нужна линия мебели, Армани ответил, что хочет, чтобы «люди спроектировали свой собственный частный дом». «Создание этой коллекции мебели и дома помогло мне стимулировать мою творческую и художественную жилку», — сказал Армани. Критики очень положительно отозвались о лейбле Armani / Casa, назвав его стиль «просто элегантным, немного ретро с элементами этно». Многим критикам также понравился тот факт, что используется лишь «несколько украшений», но с «художественными деталями», которые, кажется, оказывают «огромное влияние на стиль и мебель».

Armani сотрудничает с Rubelli и Molteni Group для создания домашней коллекции. Как сообщал Architectural Digest в феврале 2012 года, Armani / Casa включает в себя ультрасовременные кухни, продаваемые под маркой Armani / Dada — партнерство с Molteni Group, а также роскошные ткани, произведенные в сотрудничество с Рубелли. Armani / Roca — еще одно партнерство, которое обеспечивает Джорджио Армани мебелью и аксессуарами для ванных комнат. Суб-этикетка, состоящая из разнообразных продуктов, продается в 183 независимых магазинах Armani, а также в избранных розничных магазинах по всему миру. С 2000 года бренд Armani / Casa стал успешным брендом на несколько миллионов долларов.

Armani / Casa используется в отелях Armani, оборудован квартирой John Mayers в Нью-Йорке и украшен сцены из фильма 2013 года Паранойя.

Armani / Dolci

Подарочная коробка Armani / Dolci 2008 года. С тех пор Джорджио Армани разработал различные другие упаковки для продукта.

A кондитерские изделия также выпускаются под маркой Armani. Бренд был основан в 2002 году. Для создания творений и коллекций Armani сотрудничает с итальянским производителем шоколада Venchi.

Armani / Dolci продает шоколадные конфеты, джемы, мед, чай, песочное печенье, сахар, marrons glaces, мармелад и пралине. Бренд в основном является частью других магазинов Armani, но у него есть отдельный бутик в Тайчжуне, Тайвань. В общей сложности 152 магазина продают продукцию Armani / Dolci ‘ ‘.

На протяжении многих лет Armani создавал различные лимитированные продукты Armani / Dolci для празднования особых случаев. Например, Армани разработал шоколадные пасхальные яйца, коробки в форме сердечек с красными, розовыми и лиловыми шоколадными трюфелями для Дня святого Валентина, а также коллекцию Рамадан для мусульман праздник с изысканными красками исламского искусства и без алкоголя. Кроме того, Armani / Dolci продает специальные коллекции деликатесов к Рождеству и его знаменательным годовщинам.

Бренд Armani / Dolci хорошо принят как критиками, так и публикой.

Armani / Fiori

Бутик Armani / Fiori в Chater House в Гонконге.

У лейбла Giorgio Armani также есть цветочный магазин под своим именем, который называется Armani / Fiori. Эксклюзивный цветочный сервис действует с 2000 года в крупных независимых цветочных бутиках и других магазинах Armani по всему миру.

Цветы, используемые для композиций Armani / Fiori, в основном поступают из Нидерландов. На этикетке используется большой выбор орхидей, а также экзотических и тропических цветов наряду с более традиционными цветами, такими как гортензии, розы и пионы. Каждая коллекция разрабатывается лично Джорджо Армани, поскольку он хочет передать «азиатское чувство». Кроме того, Armani / Fiori предлагает декоративные элементы, такие как вазы, цветочные горшки, свечи и фонарики. Для коллекций Armani использует драгоценные материалы, такие как алебастр, черный мрамор, лакированное дерево в форме цилиндров, кубов. и ромбовидные. Джорджио Армани также разработал специальные цветочные композиции для таких случаев, как День святого Валентина и весенние коллекции. Этикетки с цветочными композициями используются в отелях Armani.

Armani / Hotels

Джорджио Армани и Emaar Properties PJSC подписали в 2005 году соглашение с Emaar Properties PJSC о строительстве и управляет по крайней мере семью роскошными отелями и тремя курортами под именем Armani. Армани будет отвечать за все аспекты дизайна интерьера и стиля отелей. Отель Armani был открыт в Бурдж-Халифа 27 апреля 2010 года и занимает нижние 39 этажей сверхвысокого небоскреба в Дубае, Объединенные Арабские Эмираты.. В нем 160 номеров и люксов и 144 резиденции. Джорджио Армани также спроектировал интерьеры Armani Residences, также расположенные в небоскребе, и специально разработанную линию продуктов из коллекции домашней мебели Armani / Casa и цветочных композиций Armani / Fiori. «Роуд-шоу Burj Khalifa Armani Residences Road Show» посетило Милан, Лондон, Джидду, Москву и Дели. Лондонское мероприятие проходило в выставочном зале Armani Casa на Нью-Бонд-стрит.

См. Также

  • Bottega Veneta
  • Brioni
  • Brunello Кучинелли (компания)
  • Китон
  • Канали
  • Роберто Кавалли
  • Корнелиани
  • Дольче и Габбана
  • Джанфранко Ферре
  • Лардини
  • Миссони
  • Москино
  • Прада
  • Сделано в Италии

Ссылки

Дополнительная литература

  • Маккензи, Сьюзи (2004-12-11). «Нежное прикосновение». Хранитель. Лондон. Проверено 23 сентября 2007 г.
  • Маккартни, Стелла (16 мая 2006 г.). «Мудрость Джорджо». Независимо в воскресенье. Лондон. Проверено 23 сентября 2007 г.
  • «QA: Giorgio Armani». CNN. Сцена (столбец). 2006-10-03. Проверено 23 сентября 2007 г.
  • Ли, Винни (22 сентября 2007 г.). «Над магазином». The Times. Лондон. Проверено 23 сентября 2007 г.

Внешние ссылки

Викискладе есть медиафайлы, связанные с Armani.
  • Официальный сайт
Источник

Страница справки по устранению неоднозначности

Для одноименных статей см. Armani .

Giorgio Armani SpA
Логотип Giorgio Armani (компания)
иллюстрация Джорджио Армани (компания)
Создание 1975 г.
Учредители Джорджио Армани и Серджио Галеотти
Законная форма АкционерныйПросмотр и редактирование данных в Викиданных
Головной офис Милан Италия
Флаг Италии 
Директора Джорджио АрманиПросмотр и редактирование данных в Викиданных
Мероприятия Швейная промышленность ( in )Просмотр и редактирование данных в Викиданных
Продукты Дизайнер одежды ( в ) , обувь , часы , украшения , косметика и очки ( в )Просмотр и редактирование данных в Викиданных
Дочерние компании Emporio Armani ( d ) , Armani Exchange ( d ) и Armani Jeans ( d )
Веб-сайт www.giorgio-armani.com

Магазин Emporio Armani в Токио

Giorgio Armani SpA — это компания, созданная стилистом Джорджио Армани в Милане в 1975 году вместе со своим другом Серджио Галеотти с капиталом в 10 000 долларов США. Armani Group разрабатывает, производит, распространяет и продает модные и стильные товары, включая одежду, аксессуары, очки, часы, ювелирные изделия, предметы интерьера и предметы интерьера, а также парфюмерию и косметику под следующими брендами: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, EA7, Армани Коллециони, AJ | Armani Jeans, A / X Armani Exchange, Armani Junior и Armani / Casa.

В 1981 году Armani запустил три бренда: Emporio Armani, Armani Jeans и Armani Junior.

В 2005 году компания открыла путь к высокой моде вместе с Armani Privé . В 2006 году группа Armani объединила усилия с EMAAR (Dubai Real Estate Company), чтобы запустить сеть роскошных отелей Armani Hotels во многих городах, таких как Дубай и Милан.

В 2012 году итальянская группа добилась роста объемов продаж на 16%.

В 2013 году в Giorgio Armani работает около 6500 человек, у него 12 заводов по всему миру, а его точки продаж расположены в 46 странах. Имея стартовый капитал в размере 10 000 долларов США нетто, компания в настоящее время фиксирует прибыль более одного миллиарда долларов.

Известная бренда 40 — й годовщины в 2015 году.

Расширения бренда Armani group

Джорджио Армани / Рядовой

Созданный в 2005 году, это лейбл haute couture дома Armani, который позволяет бренду воспользоваться очень строгим обозначением «  haute couture  » только для этой коллекции. Коллекции Armani Privé представлены дважды в год (январь и июль) во время Недели высокой моды в Париже .

Джорджио Армани

Giorgio Armani — это линия роскошной готовой одежды для мужчин и женщин, а также аксессуаров. Его можно купить в бутиках Giorgio Armani и роскошных универмагах во многих странах. В частности, здесь продаются костюмы по индивидуальному заказу.

Emporio Armani

Это линия прет-а-порте высокого класса, вдохновленная более модными тенденциями, она нацелена на более современную клиентуру. Ее продукция включает солнцезащитные очки и очки по рецепту, аксессуары и часы. Он продается в магазинах Emporio Armani с 1981 года, но также и в мультибрендовых магазинах высокого класса.

Армани Коллециони

Это линия готовой одежды премиум-класса, которая предлагает костюмы, вечернюю одежду и повседневную базовую одежду. Классически оформленный, он ориентирован на более старшую клиентуру. Его можно было купить в бутиках и универмагах Armani Collezioni.

Джинсы Armani

Эта современная линия премиум-класса, созданная в 1981 году Джорджио Армани, предлагает коллекцию джинсов и модных вещей ярких и разнообразных цветов. Эта коллекция чаще всего продается в Armani Jeans, Emporio Armani и универмагах. Он ориентирован на молодых людей. В 2010 году Меган Фокс стала рекламным лицом Armani Jeans. В 2011 году Рианна была выбрана итальянским брендом на замену Меган Фокс . Сегодня знака больше нет.

Армани Джуниор

Это линия премиум-класса для детей и подростков до шестнадцати лет. Предлагает одежду и аксессуары для мальчиков и девочек. Доступен в универмагах и бутиках Armani Junior. Также существует суббренд для младенцев Armani / Baby.

Обмен Armani A | X

Эта линия, созданная в 1991 году, является самой доступной по цене группой Armani. Он ориентирован на молодых клиентов, подростков и молодых людей и ориентирован на «городской шик» и современный стиль. Рекламные кампании, связанные с брендом, носят довольно провокационный характер. Магазины, которые его продают, в основном представлены в Соединенных Штатах.

EA7 / Emporio Armani

Это суббренд Emporio Armani, посвященный спорту. Он предлагает одежду и аксессуары (обувь, кепки, сумки, купальники, лыжи, сноуборды и т. Д.) Для мужчин и женщин.

Армани / Красота

Это линия, принадлежащая L’Oréal, которая занимается распространением косметики и парфюмерии группы Armani. Косметика продается в партнерских бутиках L’Oréal и на сайте.

Армани / Casa

Это линия роскошной мебели и дизайна интерьера, запущенная в 2000 году. Мебель, предметы декора, освещение и широкий выбор эксклюзивных тканей — все в элегантном стиле ретро. Существуют также суббренды Armani / Dada для кухонь и Armani / Roca для ванных комнат.

Armani / Отели и курорты

С 2005 года группа Armani приступила к развитию индустрии роскошных отелей. Около десяти отелей и мест для проживания расположены в нескольких городах мира, таких как Милан или Дубай . В отелях есть частные террасы, бассейны и даже прокат лимузинов. В Дубае также есть спа-центр Armani / Spa. Мебель поступает от подразделения Armani / Casa, а элементы декора с цветочным орнаментом — от подразделения Armani / Fiori.

Armani / Ristorante

Джорджио Армани также инвестирует в индустрию элитного питания, включая рестораны Armani и Emporio Armani / Caffé. Есть также Armani / NoBu: роскошный суши-бар и ресторан в Милане, созданный в сотрудничестве с японской сетью ресторанов NoBu.

Армани / Дольчи

В 2002 году Армани сотрудничал с итальянским производителем шоколада Venchi, чтобы создать этот бренд кондитерских изделий / шоколада, который продает такие продукты, как шоколад, джемы, мед, чай, песочное печенье, засахаренные каштаны, фруктовые пасты и пралине. Ограниченные серии созданы для таких праздников, как Пасха , День святого Валентина или даже Рождество .

Армани / Фиори

Эксклюзивный цветочный сервис Armani действует с 2000 года в крупных независимых цветочных магазинах и других магазинах Armani по всему миру. Цветы, используемые для композиций, в основном поступают из Нидерландов . Бренд использует широкий выбор орхидей, экзотических и тропических цветов наряду с более традиционными цветами, такими как гортензии, розы и пионы. Кроме того, Armani / Fiori предлагает декоративные элементы, такие как вазы, цветочные горшки, свечи и фонари. В своих коллекциях Armani использует драгоценные материалы, такие как алебастр, черный мрамор, лакированное дерево в форме цилиндров, кубов и бриллиантов. Специальные цветочные композиции также изготавливаются для таких случаев, как День святого Валентина и весенние коллекции. Цветочные композиции используются в отелях Армани.

Кроме того

Есть также книжный магазин Armani / Libri . Сотрудничество было налажено с компаниями, с Samsung , в результате чего был выпущен мобильный телефон и телевизор, подписанные Джорджио Армани, но также и с Mercedes  : кабриолет класса CLK , интерьер которого был переработан итальянским дизайнером, был продан ограниченным тиражом.

Примечания и ссылки

  1. ↑ «  Класс в Армани  », О ,5 сентября 2018 г.( читайте онлайн , консультация 23 ноября 2018 г. )
  2. ↑ «  Armani хочет и дальше открывать более 100 магазинов в год  », FIGARO ,20 мая, 2013( читайте онлайн , консультация 23 ноября 2018 г. )
  3. ↑ (en-US) «  Эволюция Джорджио Армани  » , Harper’s BAZAAR ,5 июня 2015 г.( читайте онлайн , консультация 23 ноября 2018 г. )
  4. ↑ Vogue , «  Джорджио Армани  », Vogue ,2015 г.( читайте онлайн , консультация 23 ноября 2018 г. )
  5. ↑ «  Джорджио Армани — Европа культур  » , на ina.fr , INA ,2005 г.(по состоянию на 30 июля 2012 г. )

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